Exhibitor & Sponsorship Prospectus - SEPT. 9-11, 2021 SAN FRANCISCO - California Dental ...
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Exhibitor & Sponsorship Prospectus SEPT. 9–11, 2021 S A N F R A N C I S C O
S A N F R A N C I S C O
2021
Table of Contents
Answers to Common Questions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Important Dates and Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Administrative Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Application for Exhibit Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6–8
Products and Services Index Listing Form . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
To be included in the product listing, return this form by July 23, 2021.
Booth Personnel Registration Instructions. . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Booth Personnel Advance Registration Form . . . . . . . . . . . . . . . . . . . . . . . . 11
Please read the rules of registration.
Mandatory Approval Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Required for hanging signs, height or size variances, theater seating
in booths, sound projection, celebrities or other promotional activities.
The deadline to submit this form is July 23, 2021.
Signs, Graphics and Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Endcap/Peninsula Booths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Independent Contractor Request Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
If your booth cannot be set up by one person in 30 minutes without
the use of tools, you must use local union labor. If you wish to use an
independent contractor, you must complete this form and return it to
CDA no later than July 23, 2021.
Promotional Opportunities — Go Beyond the Booth. . . . . . . . . . . . . . . . 16–18
Exhibitor Rules and Regulations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19–24
2
S A N F R A N C I S C O
2021
Answers to Common Questions
The following are answers Booth Fees
to the most commonly asked The cost of a 10' x 10' booth is $3,300 Exhibit Installation and
inline and $3,600 for a corner. Island Dismantle Hours
questions. Please review this space is $41 per square foot.
Space will be available for setup
page thoroughly. If you have at 8 a.m. on Sept. 7, 2021. The floor
additional questions, please Exhibitor Eligibility plan will be targeted for freight
delivery. Refer to the GES Exhibitor
contact CDA at 916.554.4950. Companies must certify that their
representatives are officers or Services Manual for schedule of dates
employees on the payroll of the and times. Installation must be complete
Booth Assignments and company contracting for space. by 5 p.m. on Sept. 8, 2021. Dismantle
Notification Nonmember dentists must be identified may only begin when the show closes
and be nonpracticing, full-time on Saturday at 4:30 p.m., and must
CDA works from a seniority point
employees or officers of the company. be complete by 3 p.m. on Sunday,
system when making booth assignments.
Sept. 12, 2021. For the safety of all
Exhibitors are given one point per CDA
attendees, aisle carpet removal followed
meeting they exhibit at and for certain
Sales on the Exhibit Floor by empty crate return will begin a half
levels of advertising and sponsorships.
Sales are limited to the taking or hour following the close of the show.
Applications received after the deadline
will be assigned on a date-received accepting of written orders. Under no
basis and must include payment in full. circumstances shall any delivery of
goods or items be made. No cash or
Advance and Direct Shipments
credit card sales are permitted at Advance shipments to the GES
Contract and invoices will be emailed warehouse may be sent 30 days prior to
when booth space is assigned. the show.
the show and should be addressed to:
Exhibitor must sign and return
contract by July 30, 2021 or within Transport and Setup of Booth California Dental Association
24 hours thereafter to be considered Union jurisdictions prevail GES c/o Palmisano Delivery
confirmed. Access the floor plan at over the operation of all material- Service
cda.org/cdapresents to view your handling equipment, unloading and 365 East Grand Ave.
exact location. reloading and handling of empty South San Francisco, CA 94080
containers. Exhibitors may move
material that can be hand-carried by Direct shipments to the exhibit site
one person in one trip, without the may arrive beginning Sept. 7, 2021,
use of luggage carts, hand trucks or and should be addressed to:
other mechanical equipment. This
will be strictly enforced. Installation California Dental Association
of exhibits or displays that require c/o Global Experience Specialists
the use of hand tools, more than (GES)
one person, longer than 30 minutes Moscone South
(including crating and uncrating) or 747 Howard St.
exceed 10 feet in any direction, must San Francisco, CA 94103
be installed by union labor. One
full-time company employee may Please note: The name of the show,
supervise work by the union crew. name of the exhibitor and booth
number must appear on each piece
shipped. All payments for freight/
drayage should be sent to Global
Experience Specialists (GES).
3
S A N F R A N C I S C O
2021
Important Dates and Deadlines
July 9, 2021 Deadline to submit application and payment. Applications
received after this date will be assigned on a first-come,
first-assigned basis.
July 23, 2021 Deadline for
• Cancellation of booth space without 100 percent penalty
• Products and Services Listing
• Insurance Certificate
• Mandatory Approval Form
• Independent Contractor Request Form
Cancellation Policy
All cancellations or adjustments to booth
space must be in writing and are subject
to the following amounts: On or before
July 23, 2021 — refund minus $1,000 non-refundable
fee per 10’x10’ booth space; after July 23, 2021 —
no refund
Aug. 19, 2021 Deadline for booth personnel registration
Deadline for housing
Sept. 7–8, 2021 Exhibitor setup
8 a.m.– 5 p.m., Tuesday, Sept. 7, 2021
8 a.m. – 5 p.m., Wednesday, Sept. 8, 2021
Please note: The floor plan will be targeted for freight delivery. Refer to
the GES Exhibitor Services Manual for schedule of dates and times.
Sept. 8–11, 2021 Exhibitor registration
8 a.m. – 5 p.m., Wednesday, Sept. 8
7 a.m. – 5:30 p.m., Thursday, Sept. 9
7 a.m. – 5:30 p.m., Friday, Sept. 10
8 a.m. – 4:30 p.m., Saturday, Sept. 11
Sept. 9–11, 2021 Exhibition hours and dates
9:30 a.m.– 5:30 p.m., Thursday, Sept. 9
9:30 a.m.– 5:30 p.m., Friday, Sept. 10
9:30 a.m.– 4:30 p.m., Saturday, Sept. 11
Sept. 12, 2021 Dismantle of exhibit space may only begin when the
show closes on Saturday at 4:30 p.m. and must be
complete by 3 p.m. on Sunday, Sept. 12.
4
S A N F R A N C I S C O
2021
Administrative Information
Show California Dental Association
Management Sandy Frank, Exhibits Manager
1201 K St., 14th Floor
Sacramento, CA 95814
Phone 916.554.4950
Fax 866.593.3460
Email sandy.frank@cda.org
Sue Gardner, Director, Exhibits,
Sponsorships & Advertising
Phone 916.554.4952
Email sue.gardner@cda.org
CDA Housing Convention Management Resources/CDA Housing
Bureau 639 Isbell Road
Ste. 330
Reno, NV 89509
866.298.2981
415.268.2090
Please help CDA secure the best dates and
meeting space by using the CDA Housing
Bureau to book your hotel reservations.
Official Service Global Experience Specialists (GES)
Contractor Phone 800.475.2098
ges.com
Exhibiting companies will receive an Exhibitor Services
Manual via email from Global Experience Specialists
with complete information on booth furnishings, booth
shipments, labor rates and other vital information prior
to the show.
Show Colors Grey and white drape
Grey aisle carpet
5
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2021
Application for Exhibit Space
View the interactive floor plan online at cda.org/cdapresents
Space Price
10' x 10' inline booth $3,300
10' x 10' corner booth $3,600
Conference room $3,500
Island space Base price of $41 per square foot
As an exhibitor, you must agree to the following:
l CDA will not guarantee that space requested will be assigned. Booths are
assigned on the basis of seniority. Previous booth location will be considered
but cannot be guaranteed.
l Booth payment must be submitted with application for exhibit space. Space not
paid with application may be canceled and subject to reassignment.
l All cancellations or adjustments to booth space must be in writing
and are subject to the following amounts:
On or before July 23, 2021 — refund minus $1,000 non-refundable
fee per 10’x10’ booth space. After July 23, 2021 — no refund.
l Exhibiting companies must abide by the rules and regulations governing the
CDA meeting as printed in the Exhibitor Prospectus. By applying for exhibit
space, all company representatives agree to abide by the rules and regulations
located on pages 19-24.
l Exhibiting companies will receive an exhibitor manual via email from GES
with complete information on booth furnishings, booth shipments, labor rates
and other vital information prior to the show.
Please note: All booths must be carpeted.
Please return this application via fax to:
Sandy Frank, Exhibits Manager
Fax 866.593.3460
Fax must included credit card information.
Application deadline: July 9, 2021
After this date, booths will be allocated on a first-come, first-assigned basis.
Seniority level will not be considered and payment in full is required.
Notice of space assignments will be sent by email when booth assignments
are confirmed.
6
S A N F R A N C I S C O
2021
This form can be completed online at cda.org/cdapresents or faxed to 866.593.3460.
Application for Exhibit Space
Application deadline: July 9, 2021
All applications are subject to approval. Submission of application does not guarantee a booth assignment.
Key contact_______________________________________________ Title_____________________________________________________
Company name____________________________________________________________________________________________________
Street address_____________________________________________________________________________________________________
City______________________________________________________ State_____________________________ ZIP___________________
Phone_____________________________________________________________________________________ Ext.____________________
Customer service number for publication______________________________________________________________________________
Fax______________________________________________________ Key contact email_________________________________________
Website__________________________________________________________________________________________________________
Marketing/advertising contact (if different from key contact)_____________________________________________________________
Email_____________________________________________________________________________________________________________
Please contact me about sponsorship opportunities at CDA Presents.
Total number of booths desired_______________________________
(If requesting island/peninsula booth, list size of actual exhibit space, e.g., 20' x 30', 20' x 50', etc.)
Islands are calculated at $41 per square foot.
1st choice_________________________________________________ _4th choice_______________________________________________
2nd choice________________________________________________ _5th choice_______________________________________________
3rd choice________________________________________________ _6th choice_______________________________________________
Please check applicable box:
Must have corner booth Island booth only ($41 per sq. ft.)
Will forfeit corner for prime inline _ Peninsula booth only
Other________________________________________________________________________________________________
Full payment required for booth reservation:
Payment enclosed in the amount of:__________________________ (Booth space will not be assigned without full payment.)
Payment option: Check #________________________________________ Credit card (MC/Visa/American Express)
Credit card number________________________________________ _Exp. date_________________________ CVV code:_____________
Name on card_____________________________________________ Authorized signature______________________________________
Both pages of the application must be completed for consideration.
7
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2021
This form can be completed online at cda.org/cdapresents or faxed to 866.593.3460.
Application for Exhibit Space
Special Requests
Please list special requests for consideration in booth assignments (e.g., any companies you do or do not wish to be located next
to). Please list specific company names, not products or services. CDA cannot guarantee requests will be met, but
will make every effort to accommodate them.
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
If first-time exhibitor, briefly describe the products and services your company plans to exhibit.
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
I have read and will abide by the terms and conditions on this form and in the explanation of exhibitor rules and
regulations, which the applicant agrees are part of this application for exhibit space.
_________________________________________________________________________________________________________________
Authorized signature/title Date
Alphabetical Listing
This section must be completed to be included in the official CDA Presents listings.
Please list your company name exactly as you wish it to appear alphabetically in the official CDA Presents listings:
_________________________________________________________________________________________________________________________
If you wish your company to be alphabetically listed more than one way, please list the additional names in alphabetical
order. (If you have multiple listings and are attaching a separate list, please make a note below.) This section is for company
name listings only. You may register booth personnel on page 11.
1.________________________________________________________________________________________________________________
2.________________________________________________________________________________________________________________
3.________________________________________________________________________________________________________________
4.________________________________________________________________________________________________________________
5.________________________________________________________________________________________________________________
6.________________________________________________________________________________________________________________
7.________________________________________________________________________________________________________________
8.________________________________________________________________________________________________________________
CDA will do its best to accommodate additional listings but cannot guarantee them. Compensation will not be made for
unlisted companies.
8S A N F R A N C I S C O
2021
Products and Services Listing Form
Deadline: July 23, 2021
Circle the code(s) that correspond to your company’s products and services. If you have completed the products and
services listing online, you do not need to submit this form.
1. Abrasives, disks, points, mandrels, strips 425. Eyewash stations 750. Practice management
3. Absorbents 430. Faucets, automatic 760. Practice marketing
4. Acrylics 431. Fiber optic illumination products 770. Practice sales
8. Air abrasion systems 432. Filling materials and accessories 780. Preventive dentistry products
10. Air compressors 433. Floss 800. Prophylaxis angles, kits and cups
11. Air dryers 434. Financial services 810. Prosthetic and laboratory supplies
29. Alloys, precious and nonprecious 436. Financing, dental equipment 820. Publications, professional and scientific
30. Amalgamators 437. Financing, dental patient 830. Pulp testers
35. Amalgam separators 439. Financing, practice acquisition 840. Record-keeping systems
40. Analgesia equipment and supplies 440. Fluoride products 850. Refineries
50. Anatomical models 450. Furnaces 860. Restorative materials and accessories
60. Anesthetics, local and accessories 451. Gel, scaling 870. Retention pins
70. Anesthesia services 452. Glass ionomers 871. Retirement programs
90. Audiovisual equipment and materials 460. Gloves 872. Retraction materials
95. Bleaching kits 470. Gum, chewing 875. Saliva ejectors
100. Blood pressure equipment 480. Handpieces, operating and laboratory 878. Saliva, synthetic
101. Bonding equipment 490. Impression materials 879. Sealants
105. Bone grafting materials 500. Incentive materials, patients 881. Sharpeners
110. Burs, all types 501. Infection control compliance information 890. Signs
120. Business equipment and office supplies 505. Infection control products 896. Skin care
130. Business and financial services 510. Infectious and hazardous waste handlers 900. Snoring appliances
140. Business systems 520. Instruments, diamond 905. Spore testing
150. Cabinets 530. Instruments, operating and accessories 910. Sterilizers and accessories
151. CAD/CAM systems 540. Insurance 920. Stools, dental operating and laboratory
160. Casting materials 550. Intercommunication systems 935. Subscription services
180. Casting machines 555. Intraoral cameras 940. Surgical supplies
190. Cement, all types 560. Investment materials and equipment 945. Syringes and accessories
198. Claims processing 562. Investment planning 960. Teeth, artificial
200. Chairs and accessories 565. Jewelry 970. TMJ products
201. Composite materials 570. Laboratory equipment 980. Toothbrushes
202. Computer forms (not otherwise classified) 990. Toys
210. Computer hardware 571. Lasers 1000. Ultrasonic equipment
215. Computer imaging 575. Leasing, dental equipment 1010. Uniforms and gowns
220. Computer software 580. Light, curing 1020. Units and accessories
225. Continuing education 585. Lighting accessories 1021. Upholstery
230. Cotton products 591. Linings, cavity 1023. Vacuum equipment
235. Credit and collection programs 592. Loupes 1030. Wax, all types
240. Crown and bridge materials 593. Masks and shields 1035. Website development
250. Darkroom equipment and supplies 595. Manufacturers 1040. X-ray films, intra- and extraoral
260. Dental dealers 600. Medicaments 1050. X-ray machines, accessories and processors
270. Dental hygiene materials 605. Microscopes 1060. Miscellaneous
(not otherwise classified) 610. Mobile dentistries
280. Dental implants and accessories 620. Office furniture and decor Please note: For companies with more than
290. Dental laboratories 630. Operating lights, extraoral one division, copy this form and attach a
300. Dental office design and construction 640. Operating lights, intraoral separate sheet for each division. Listings are by
302. Dental plans 650. Operating room supplies/equipment company name and not necessarily by individual
310. Dental porcelain 660. Optical aids product. CDA will do its best to accommodate
320. Dentifrice 670. Oral irrigation devices additional listings but cannot guarantee them.
330. Denture base reline and repair resins 675. Oral rinses
335. Denture care products 680. Orthodontic and pediatric materials Deadline: July 23, 2021
340. Diagnostic equipment 690. Oxygen and anesthesia equipment Please fax this form to 866.593.3460.
350. Digital imaging 700. Paper products
360. Disposable products 701. Periodontal instruments
370. Educational material 705. Periodontal products Company name ___________________________
375. Electronic claims transmissions 710. Personnel service (Required or your company will not be listed)
380. Electrosurgical equipment 720. Pharmaceuticals (drugs)
390. Emergency kits 730. Photographic equipment, supplies Contact___________________________________
400. Endodontic instruments and supplies and accessories
405. Equipment leasing 735. Porcelain polishes
410. Equipment repair and maintenance 736. Porcelain repair products
420. Evacuators and evacuating systems 740. Portable equipment Phone____________________________________
9S A N F R A N C I S C O
2021
Booth Personnel Registration Instructions
Deadline: August 19, 2021
Exhibiting companies are provided up to 10 complimentary badges per 10' x 10'
space with preregistration. All subsequent registrations are $25 per person.
Registration Category Advance Reg. Fee On-site Reg. Fee
Exhibit booth personnel/guests $0 $25
Advance Registration
1. Register online or return the form on page 11 by Aug. 19, 2021.
2. Any changes or additions must be sent to CDA in writing by Aug. 25, 2021.
3. Badges will not be mailed in advance and will be available for on site pick up.
On-Site Registration
1. Exhibit personnel not preregistered by August 19, 2021, must register on-site.
There is a $25 on-site registration fee per person.
2. Registrants must bring current photo ID and company identification.
3. Exhibitor guests who register on site must be accompanied by a representative
of the company and pay the $25 on-site registration fee.
4. If you registered an employee who is no longer attending, you may send
someone else in his/her place. The new employee must bring the badge of
the person not attending to exchange on site for a new badge at no charge.
Exhibitor Registration — Moscone South Lobby
Companies must certify that their representatives are officials or employees of the com-
pany and on the payroll of the company contracted for the space. Non-CDA member
dentists must be identified and be nonpracticing, full-time employees of the company.
All representatives who register on site must provide official documentation of their
employment by the exhibiting company and pay the $25 on-site registration fee.
Parties seeking admission as exhibitors without these credentials will not be registered.
Badges are not transferable. Exhibitors desiring to change representatives shall
notify CDA in writing prior to Aug. 25, 2021.
Any company failing to comply with the credential requirements may lose exhibit
privileges and forfeit rental money. Exhibitors shall not extend invitations to visit
their exhibits to anyone other than those properly registered. Note: Dentists may
not be registered as guests.
Non-Exhibiting Dental Dealer/Manufacturer/Consultant
Dental industry representatives who are not exhibiting and would like to attend
the tradeshow may register online at cda.org/cdapresents. The Non-Exhibiting
Professional registration fee is $190.
10S A N F R A N C I S C O
2021
Registration can be completed online at cda.org/cdapresents or faxed to 866.593.3460.
Booth Personnel Advance Registration Form
Deadline: August 19, 2021
Exhibit personnel and guests not preregistered by August 19, 2021, must register on site and pay the $25 on-site registration fee regardless
of complimentary badge allotment.
Key contact_______________________________________________________________________________________________________
Company name (to be listed on badge)_______________________________________________________________________________
Address__________________________________________________ City____________________ State_________ ZIP_________________
Phone____________________________________________________ Email___________________________________________________
Booth personnel: Exhibiting companies are provided up to 10 complimentary badges per 10' x 10' space with preregistration.
The number of guests should not exceed the number of booth personnel. Subsequent registrations are $25 per person. To register
additional booth personnel or guests, please photocopy this form.
First Last First Last
1.________________________________________________________ 6._____________________________________________________
2.________________________________________________________ 7._____________________________________________________
3.________________________________________________________ 8._____________________________________________________
4.________________________________________________________ 9._____________________________________________________
5.________________________________________________________ 10_____________________________________________________
Note: A non-CDA member dentist may not be registered as an exhibitor unless he or she is an officer of the company or a full-time
(nonpracticing) employee. The names on this registration form will be cross-referenced with CDA and ADA membership databases.
Any company violating these regulations forfeits its right to exhibit and will be held responsible for any applicable registration fees.
Exhibitor guests: CDA staff is not available to deliver messages to exhibitors from guests wishing to register. Exhibitors must
pre-arrange to meet their guests.
First Last First Last
1.________________________________________________________ 6._____________________________________________________
2.________________________________________________________ 7._____________________________________________________
3.________________________________________________________ 8._____________________________________________________
4.________________________________________________________ 9._____________________________________________________
5._________________________________________________________ 10_____________________________________________________
It is hereby certified that:
1. The above-named personnel listed are full-time employees and on the payroll of this company. Any licensed dentists are officers
of the company or nonpracticing, full-time employees of this company.
2. The above-named guests are not dental professionals.
3. I have read and will abide by the terms and conditions on this form and in the explanation of Exhibitor Rules and Regulations on _
pages 19–24.
Signed___________________________________________________________________________________ Date___________________
Payment option: Check #_________________________________ Credit card (MC/Visa/American Express)
Credit card number________________________________________ _Exp. date_______________________ CVV code:______________
Name on card_____________________________________________ Authorized signature______________________________________
11S A N F R A N C I S C O
2021
This form can be completed online at cda.org/cdapresents or faxed to 866.593.3460.
Mandatory Approval Form
Deadline: July 23, 2021
This form is required for companies that plan to use hanging signs, height or size variances, theater seating in booths,
sound projection, celebrities or other promotional activities.
Company name____________________________________________________________________________________________________
Contact___________________________________________________________________________________________________________
Email_____________________________________________________________________________________________________________
Phone____________________________________________________________________________________________________________
Fax______________________________________________________________________________________________________________
Request for approval of: (Check all that apply)
Hanging sign (must indicate maximum height desired from floor to top of sign and diagram must be forwarded to CDA).
Consideration only for island, peninsula or perimeter booths. Maximum height variance is 20 feet. See diagram on page 13.
Height variance of booth structure.
Theater-style seating for demonstrations in booth.
Sound projection.
Celebrities/promotional activity.
Other_________________________________________________________________________________________________________
Please list a brief description or attach a diagram of the item(s) you are requesting approval for (attach a separate sheet if necessary).
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
These requests are not approved until you receive written confirmation from CDA.
Exhibitor must bring confirmation on site.
If you request and are granted approval for a hanging sign, you will be required to use the official contractor, Global
Experience Specialists (GES), for assembly, hanging and dismantling of the sign.
Please include a signed copy of this form with your hanging sign order form to GES.
I have read and will abide by the terms and conditions stated on this form and in the explanation of the Exhibitor Rules and
Regulations on pages 19–24.
Signature______________________________________________________________________________ Date______________________
Title______________________________________________________________________________________________________________
12S A N F R A N C I S C O
2021
Signs, Graphics and Logos
Hanging Sign Explanation and Diagram
Exhibitors using hanging signs must receive written pre-approval from show
management (Mandatory Approval Form on page 12). Attachment to exhibit
hall ceiling beams or trusses is permitted only through the official contractor,
Global Experience Specialists (GES) and sign must be assembled and
dismantled by GES. Additionally, only island, endcap/peninsula and standard
booths against a wall will be considered for approval.
Hanging signs will not be allowed for inline booths, except for perimeter booths
against a wall. Exhibitors may not hang signs that exceed 20 feet from the floor to
the top of sign. Signs suspended over endcap/peninsula booths must be set back 5
feet from the back wall line of the booth.
Requests for approval of hanging signs and banners must be submitted by
July 23, 2021.
Signage for Booths
The placement of signs, logos, trademarks, advertising messages and other forms
of company identification located within 10 feet of a neighboring booth must
face into your exhibit space or directly toward the aisle. They cannot face into the
neighboring exhibits adjoining or behind your booth.
13S A N F R A N C I S C O
2021
Endcap/Peninsula Booths
Definition and Requirements
An endcap/peninsula booth is a grouping of two or more booths on the end of an
aisle. An endcap/peninsula booth may not construct a back wall that exceeds 10
feet in height and must allow a 5-foot line of sight on both sides of the back wall. The
remainder of the back wall shall not exceed 4 feet in height (Figure A). No object
over 4 feet in height shall obstruct the 5-foot sightlines of adjacent booths (Figure B).
Endcap/peninsula booths must be designed to be accessible from all three sides.
Exceptions to these regulations will not be made prior to the
meeting or on site. You will be required to adjust your booth
accordingly on site if these guidelines are not followed.
Figure A.
10'
(3.05m)
10' (3.05m)
Ai
5' (1.52m) sle
4' (1.22m)
Figure B.
Aisle
5' (1.52m)
5'
4' maximum height (1.22m) (1.52m)
Ai
sle
Aisle
10' maximum height (3.05m)
5'
4' maximum height (1.22m)
(1.52m)
Aisle
14S A N F R A N C I S C O
2021
This form can be completed online at cda.org/cdapresents or faxed to 866.593.3460.
Independent Contractor Request Form
Deadline: July 23, 2021
A certificate of insurance must be provided by the independent contractor.
If your booth cannot be set up by one person in 30 minutes without the use of tools, you must use local union labor.
Exhibiting companies that wish to obtain labor through an independent contractor must return this form to the CDA office no
later than July 23, 2021. Exhibitors who do not submit their requests by this date must use show management labor.
Please note: Notification must come from the exhibiting company, not the independent contractor. Requests coming
directly from the independent contractor will not be acknowledged. An independent contractor should contact his/her client for
services manual, booth numbers, floor plans or other information relating to the exhibitor’s booth.
Company name____________________________________________________________________________________________________
Contact___________________________________________________________________________________________________________
Booth number(s)___________________________________________________________________________________________________
Name of independent contractor_____________________________________________________________________________________
On-site contact_____________________________________________________________________________________________________
Address__________________________________________________________________________________________________________
Independent contractor phone_______________________________________________________________________________________
All outside contractors must forward a certificate of insurance to the CDA office by July 23, 2021. Outside contractors who
have not submitted a certificate of insurance by that date will not be allowed on the floor.
In addition to notifying CDA, an exhibitor must advise Global Experience Specialists (GES) of its intention
to utilize an independent contractor no later than August 3, 2021. A notification form will be available in
the GES Exhibitor Services Manual.
The following rules of conduct must be adhered to by all independent contractors. Exhibiting
companies are responsible for notifying independent contractors of these rules:
1. All personnel must register at the security desk located at the freight entrance of the exhibit hall.
2. Independent contractors may not set up hospitality desks or otherwise utilize any part of the exhibit hall to conduct business
other than the assembling and dismantling of the booths for which they have been contracted and approved.
3. Solicitation of business on the exhibit floor is strictly prohibited. Violation of this rule will result in a minimum one-year
suspension of privileges.
4. Independent contractors must provide CDA with a certificate of insurance by the above deadline. Contractors who fail to
meet the deadline will not be allowed on the floor.
5. Independent contractors must abide by the rules and regulations included in this Exhibitor Prospectus and in the GES
Exhibitor Services Manual.
15S A N F R A N C I S C O
2021 Sponsorship Opportunities -
Go Beyond the Booth
Whether you want to showcase cool products, sponsor educational opportunities or dream up something
you’ve never done before, we’re here to help you find creative, memorable, impactful ways to reach your
demographic. Tap into CDA’s targeted tactics to gain a competitive edge.
App Banners and Alerts Door Clings
The CDA app For a unique way to create a first
has become impression, wallpaper your message and/
a vital tool or logo on the convention center doors.
for attendees $10,000 Exclusive
navigating the
show. Attendees Corporate Forums
have everything
With this popular sponsorship opportunity,
from class
you can host a speaker of your choosing
schedules to
(certain conditions and CDA approval
exhibitor listings Banners and Column Wraps required), and CDA will promote it in
at their fingertips,
Draw attendees’ attention as they explore meeting materials. This allows you to reach
and advertisers have an innovative way
CDA Presents. Put your company name front attendees in an educational setting. Sold
to reach them. Opportunities include
and center when you sponsor a banner in on a first-come, first-served basis.
alerts, click-through banners and more.
key areas of the convention center. $10,000
$500 Activity feed post
$8,500
$1,000 Rotating banner
$1,500 Push notification Cool Products
If you’re releasing a new product or just
have something so cool it requires it’s
Digital Billboards own spotlight, the Cool Products feature
Our digital billboards in high visibility is for you. This cost-effective sponsorship
locations catch attendees’ attention includes signage in The Spot and the
as they enter and exit the registration right to distribute literature.
lobby meeting rooms. With crystal- $1,500
clear promotions, this will drive traffic
to your company’s booth and enhance
brand recognition. Get yours today and Aisle Signs
broaden your company’s exposure. Get your signage in the exhibit hall on
$5,000 Registration lobby this highly visible spot at the bottom of
$3,000 Meeting room levels each aisle number sign. Blanket the hall
to promote brand recognition.
$20,000 Exclusive
The Spot
This contemporary lounge is the spot to
learn, network and have fun. Attendees
can earn C.E., see new products,
relax and recharge. You get a fresh
opportunity to present a new or award-
winning product, mini-presentation or
hands-on product demonstration.
$1,000 per 1 hour presentation
16S A N F R A N C I S C O
2021 Sponsorship Opportunities -
Go Beyond the Booth
Registration Tote Bag Inserts
If you can’t be on the outside of the tote
bag, the next best thing is to be inside.
This key placement is great for coupons,
drawing cards, samples or anything to
help drive traffic to your booth.
$5,000
Lanyards
Provide attendees with lanyards for their
badges and have them promote your
company everywhere they go.
$10,000 Exclusive
Escalator Signage
Get in front of attendees as they
navigate between C.E. courses, Shuttle Buses
registration lobby and the exhibit hall Get far-reaching exposure by
in this highly visible location. sponsoring the shuttle buses that provide
$16,000 daily service from parking areas and
hotels in the CDA block. Includes large
Carpet Decals banner signage on bus exteriors
Eye-catching large 8’ x 8’ adhesive $4,000 per bus/2 bus minimum
graphics in high traffic area at entrance
to exhibit hall. Continuing Education Process
$10,000 This in-demand sponsorship provides
maximum exposure through the C.E.
process and C.E. Pavilion. Great
signage and logo placement in several
key areas of the meeting are included in
this package.
$10,000 Exclusive
17S A N F R A N C I S C O
2021 Virtual Sponsorship Opportunities -
Go Beyond the Booth
Virtual Event Exhibit &
Sponsorship Opportunities
Exhibit in person in San
Francisco, virtually or both!
The virtual experience features
interactive exhibit booths
designed to showcase your
products and services. Enhance
your reach to our virtual
audience through a range of
sponsorship opportunities.
Virtual Exhibit Booths Welcome Video Co-sponsor Continuing
The interactive booths include Sponsor the daily video to welcome Education Program
company logo/branding, unlimited attendees to the virtual event with Select a course presented by CDA
uploads of documents, video and this high impact brand recognition to support the virtual education
audio files, chat features and access to opportunity and target attendees to your experience. Sponsor logo recognition
reports and activity metrics. virtual booth. on program schedule.
$1,500 $4,000 per day $1,500
Receive a $500 discount if also
exhibiting at the in-person convention Corporate Education Program Briefcase Insert
in San Francisco.
Reach dental professionals with your Include a pdf to promote your product,
corporate forum in an educational service or show special. Inserts pre-
Main Auditorium Sponsor setting. Present your one-hour simulive/ populated in attendees’ briefcase. Great
Be the exclusive sponsor of the main live program with Q&A session. opportunity to get your information
auditorium where attendees access Programs are pre-recorded and your or show special to more attendees.
the continuing education programs. speaker and moderator are on live for $1,500
Auditorium will be named for the chat and Q&A. Program promoted in
sponsoring company and include logo course schedule with company logo Broadcast Messages
recognition. and will be available on demand for Grab the attention of attendees with
$8,000 15 days. If program is available for a broadcast message at the virtual
C.E. credit under guidelines, CDA event. Target the audience to visit your
Virtual Convention Banners will issue C.E. credit. Program approval booth, check out a product or enter a
Logo banner placement in high profile required. giveaway. Message includes hyperlink.
$5,000
areas of the convention platform $500
including main lobby linked to exhibit
booth.
$4,000
Boost your brand awareness and target your products and services
Virtual Convention Welcome with CDA members 365 days a year. Contact Sue Gardner,
Login Banner Director, Exhibits, Sponsorships & Advertising for details on the
Exclusive banner ad on virtual platform ideal channel to connect with thousands of dental professionals.
login page.
916.554.4952
$5,000
sue.gardner@cda.org
18S A N F R A N C I S C O
2021
Exhibitor Rules and Regulations
Enforcement Acceptability of Exhibitors Cancellation
The exhibition rules and regulations Exhibition is restricted to companies In the event that the CDA Presents
below are to ensure order and that are in good standing with CDA. exhibition must be canceled, postponed
fairness to all exhibitors during the CDA is under no obligation to extend or relocated on account of acts of God,
CDA exhibition. By applying for and application privileges to any company war, government regulation or advisory,
accepting exhibit space, you agree to regardless of whether said company disaster, fire, earthquakes, accidents
abide by these rules and regulations. has exhibited at past meetings. Products or other casualty, strikes or threats of
and services exhibited must be scientific strikes, civil disorder, acts or threats
CDA exhibitors who violate any of these in nature and/or directly related to of terrorism, government retaliation
rules and regulations will be subject to the dental industry. Products that fall against foreign enemies, curtailment
the following sanctions: under FDA guidelines must have FDA of transportation services or facilities,
certification to exhibit. Exhibitors must the unavailability of Moscone South,
First violation: loss of current show comply with all laws and regulations lodging or other necessary facilities, or
seniority point. applicable to the manufacturing, other causes beyond CDA’s control, the
Second violation: loss of half of distribution, advertising and sale of exhibitor waives any and all damages
accrued seniority points. the products and services exhibited. and claim for damages, and agrees that
Third violation: loss of all accrued Exhibitors may not display any product the sole liability of CDA will be to return
seniority points. or distribute advertisements for any to each exhibitor the exhibitor’s
Fourth violation: possible forfeiture product or service that infringes any rental payment.
of exhibit privileges. patent, copyright, trade secret or other
proprietary right of any person or entity. Hold Harmless
CDA reserves the right to revoke Each exhibitor must execute a contract
To the fullest extent permitted by law,
exhibit privileges at any time. for the right to use the space allotted.
the exhibitor agrees to indemnify,
CDA shall be the sole judge as to
defend and hold harmless CDA, its
Seniority Points acceptability of exhibits.
subsidiaries and affiliates and their
For companies that have previously respective directors, officers, members,
exhibited at the CDA meeting, one Subletting Space/Booth Sharing employees, agents and representatives,
point is given for each show exhibited. Subletting of space is prohibited. and each of them (“Indemnified Party”),
Points are also added for certain levels Exhibitors may not assign, sublet or from and against any and all claims,
of sponsorship and advertising. When apportion the whole or any part of demands, defense costs, liability,
an exhibiting company acquires another space allotted or exhibit therein any expense or damages of any kind or
exhibiting company, the larger seniority goods other than those manufactured nature arising out of or in connection
point number is utilized. Seniority or distributed by the exhibitor in with the exhibitor’s use of exhibit space,
points of individual companies are the regular course of the exhibitor’s or arising out of any act of exhibitor or
not combined. Seniority points are not business, or permit any representative of any of exhibitor’s employees, agents,
affected when a company acquires any firm not exhibiting to solicit business contractors, representatives, guests or
the product of another company. or take orders in the exhibitor’s space. invitees. Such indemnification shall
be effective regardless of any claim
Solicitation by Non-Exhibiting of negligence on the part of any
Companies Indemnified Party. The provisions of this
paragraph shall survive any termination
Solicitation by non-exhibitors is
or expiration of these rules and
prohibited. Firms and representatives not
regulations and the application.
assigned exhibit space are prohibited
from soliciting business in any form at
Moscone South and all official CDA
hotels. Violators of this prohibition will
be required to immediately leave the
convention center or hotel.
19S A N F R A N C I S C O
2021
Exhibitor Rules and Regulations
Booth Allotment Union Regulations Independent Contractors
Booth space shall be allocated by Union labor will be required for certain Companies that wish to use an
seniority from the deadline. After that aspects of your exhibit handling. To independent contractor must submit
date, booths will be assigned on a help you understand the jurisdiction the a letter of intent, by completing the
first-come, first-assigned basis. Requests various unions have, we ask that you Independent Contractor Request
for previous booth locations will be familiarize yourself with the following Form on page 15, to CDA along
considered but not guaranteed. Receipt regulations: with a certificate of insurance for
of application does not guarantee the independent contractor by the
acceptance or booth assignment. Exhibit Installation/Dismantling date specified in the Exhibitor
Allocation of exhibit space shall be Union jurisdictions prevail over setup Prospectus. Exhibitors that have not sent
solely at the discretion of CDA. There and dismantling of exhibits including notification by that date must use show
is no guarantee that requested spaces signs and laying of carpet. This does management labor.
shall be assigned. Application for booth not apply to the unpacking and
space must be made online at placement of your merchandise. Any Please note: Notification must
cda.org/cdapresents or by fax with installation of exhibits or displays come from the exhibiting
full booth payment included. Booths that requires the use of hand tools, company, not the independent
cannot be reserved by phone. more than one person, longer than contractor. Any requests coming
30 minutes (including crating and directly from the independent
uncrating) to install or exceeds 10 feet contractor will not
Facilities Furnished be acknowledged.
in any direction, shall be installed by
In addition to the exhibit space, the
union labor. One full-time company
California Dental Association shall
employee may supervise work by the Installation and Dismantle
provide each space with a standard
union crew. Space will be available for setup at
draped booth with 8-by-10 draped
8 a.m. on Sept. 7. Installation must
back wall, side railings and name
sign without additional charge. No Material Handling be complete by 5 p.m. on Sept. 8,
Union jurisdictions prevail over the 2021. Dismantle may only begin
allowance will be made for facilities
operation of all material handling when the show closes on Sept.
not utilized. CDA strives to provide
equipment, all unloading and reloading 11 and must be complete by
a safe and comfortable environment
and handling of empty containers. An 3 p.m. on Sept. 12, 2021. For
for exhibitors, members and guests.
exhibitor may move material that can the safety of all attendees,
CDA will not provide compensation for
be hand-carried by one person in one aisle carpet removal, followed
conditions that arise from mechanical
trip, without the use of dollies, hand by empty crate return will
failure or additional circumstances
trucks or other mechanical equipment, begin 30 minutes following the
that are beyond our control such as
including rolling luggage. close of show. If dismantle is
air conditioning, heating or other
not complete by 3 p.m., show
environmental controls.
management may order labor at
Truss and Lighting
the exhibitor’s expense.
Service Contractor GES is responsible for supervision,
Exhibitors who have been assigned assembly and removal of truss CHILDREN ARE NOT PERMITTED on the
booth space will be forwarded a assemblies for lighting, audiovisual exhibit floor at any time, UNDER ANY
service manual, via email from Global equipment and special effects. All CIRCUMSTANCES during installation
Experience Specialists (GES), by email power, electrical labor orders and and dismantle. Hazardous materials
prior to the show. This manual will additional requirements for such and substances must be removed by
include information on booth furnishings, equipment must be placed through the exhibiting company from the exhibit
booth shipments, booth design and GES as the electrical contractor. Your hall at the close of the show. Failure to
setup, electrical service and other representative may be present during do so will result in the imposition of a
services available from the service the assembly or the installation/removal removal and disposal fee. Unidentifiable
contractor and CDA’s official vendors. of your truss and lighting. substances will be treated as hazardous
and charged accordingly.
20S A N F R A N C I S C O
2021
Exhibitor Rules and Regulations
Abandonment of Space will forfeit its exhibit privileges without Exhibit Operation — Sales
Any space not claimed and occupied refund and will be excluded from future and Promotional Activities
two hours prior to the show opening invitations to exhibit. CDA reserves the
Exhibitors are responsible for
may be resold or reassigned without right to refuse any exhibitor, guest or
the cleanliness of their booths.
refund. All booths must be staffed by attendee admission to the meeting.
Demonstrations and all other activities
an authorized company representative must be confined to the limits of the
during all show hours. Each exhibit must Childcare Guidelines exhibitor’s booth. Aisles must not be
be open for the full duration of official Strollers are not permitted on the exhibit obstructed at any time. Exhibitors may
show hours and must be closed at all floor at any time, including set up and not conduct activity of any kind that
other times. Invitations to participate in dismantle days. A stroller check is leads to the congestion of aisle traffic.
future CDA meetings will be withheld if available in the registration area during If you intend to give away items that
booth space is abandoned. show hours. Children younger than 10 will attract large numbers of attendees,
are permitted on the exhibit floor during please purchase your booth space
Admission Credentials family hours, Thursday – Saturday, 9:30 accordingly. You will be required to
All members of an exhibit staff must be a.m. to noon. keep the line of attendees to a minimum
full-time employees of the exhibiting and within the purchased booth
company or must be employed for the Exhibitor Conduct space only. The use of megaphones,
duration of the exhibit. A dentist may No exhibitor or member of an exhibit loudspeakers or undignified tactics
not be registered as an exhibitor unless staff shall behave in a manner is prohibited. Sound projection
he or she is an officer of the company offensive to decency or good taste equipment or any other type of sound
or a full-time (nonpracticing) employee. in the sole judgment of CDA staff. or noisemaking apparatus must receive
Furthermore, dentists, hygienists, dental Exhibitors must conduct themselves advance approval in writing from show
assistants or laboratory technicians may in a professional manner and must management and must not infringe on
not be registered as guests. Exhibiting maintain a professional appearance adjacent exhibits. If written approval
companies may not register any and demeanor. All exhibitors and is received, the decibel level must not
representative of their companies as their representatives, including models exceed 85 as stated in Section 29 of
a dental professional if that individual or demonstrators, must be modestly Federal OSHA Regulation 1910.95,
is not a dental professional or does clothed. Excessively revealing attire is applicable to trade shows. Decibel
not meet the guidelines stated above. not permitted. Models in the employ readers will be used to monitor all
Exhibiting companies that do not of exhibitors must remain in the approved sound projection equipment.
follow these guidelines will forfeit their exhibit space assigned. They may not If the level exceeds the maximum
rights to exhibit and will be charged circulate in public spaces, aisles or the level allowed, you will be required to
the applicable registration fees for all registration area. Undignified methods adjust the decibel level accordingly.
personnel who obtain entry in violation of attracting attention are prohibited. Audio speakers must be directed into
of the rules of admission. Exhibit Exhibitor personnel may not enter, purchased exhibit space. If multiple
personnel and guests not preregistered photograph or videotape the exhibit warnings are given, previous approval
by the designated deadline must space of another exhibitor without to use the sound projection equipment
register on site and pay a $25 on-site permission from the latter. Exhibiting will be revoked. Live music is prohibited
registration fee. Badges are the property companies are responsible to ensure in the exhibit hall. Exhibitors may not
of show management and are not that all representatives working in their perform experimental procedures,
transferable. Properly badged exhibitors booths abide by all exhibitor rules and demonstrate intraoral techniques or
will be admitted to the exhibition hall regulations. Smoking is prohibited otherwise practice dentistry on patients
one hour prior to the show opening in Moscone South at all times. This in the convention hall.
and may remain one hour after the includes electronic cigarettes as well
show closing each evening. Guests as vaping.
will not be permitted in the exhibit hall
during nonshow hours. Any company
circumventing the rules of admission
21S A N F R A N C I S C O
2021
Exhibitor Rules and Regulations
Exhibitors may not promote or HELIUM BALLOONS ARE NOT use the exhibitor’s and attendee’s name
offer continuing education credits PERMISSIBLE AS PART OF DECOR OR in connection therewith, without
for any demonstration or lecture AS HANDOUTS. further authorization.
given in the exhibitors’ booths.
Giveaways, magazines, merchandise The California Dental Association Food and Beverage
and souvenirs may be distributed only reserves the right to decline or prohibit
SAVOR is the official caterer of the
within an exhibitor’s booth. Promotional any exhibitor or any part of any exhibit
Moscone Center. Outside food and
campaigns, prior to the meeting or or proposed exhibit that is not suitable
beverage of any kind is not permitted.
on site, must not misrepresent CDA’s or in accordance with the ethics of the
Exhibitors may host promotional events
involvement (e.g., no prominent use of dental profession. CDA staff shall be the
in their exhibit space with alcoholic
CDA’s name or logo that might indicate sole judge of suitability of exhibitors
beverage service during the last two
CDA’s involvement or approval of and exhibits.
hours of the tradeshow upon prior
promotion). Distribution of alcoholic written approval of the California Dental
beverages is prohibited. Distribution Sales or other transactions by the
Association. Popcorn is not permitted in
of promotional materials that detract exhibitor shall be limited to the taking or
the exhibit hall.
from the professional and educational accepting of written orders, and under
purposes of the show is prohibited. no circumstances shall any delivery of
Placing advertisements outside goods or items be made or shall any Laser Exhibiting
of the exhibitor’s booth is cash or credit card transactions be In keeping with safety precautions for
prohibited, unless a sponsorship permitted in the exhibition area. lasers, CDA has adopted the following
has been purchased through policies for those exhibitors displaying
CDA to do so. This includes Exhibitors may not host or sponsor any lasers in the exhibit area:
advertisements in non-CDA event off the show floor during exhibit
approved publications that are hours without prior written approval • Lasers must be operated only within
distributed outside the booth from the California Dental Association. a suitably enclosed space with the
space. Exhibitors may not hang Upon approval, the exhibitor must appropriate protective eyewear
banners, post signs or have clearly state in all publicity for its event available for any personnel staffing
vehicles displaying company that it is not sponsored or endorsed the booth and attendees who will be
logos anywhere outside of their by CDA. Any exhibitor in violation of viewing/operating the laser.
assigned booth or outside of this policy will be subject to a loss of
the exhibit hall visible to show seniority points. • All demonstrations of CO2 lasers
attendees. Advertisements, must be conducted in clear plastic
banners, logos and the like on Photographs, audio recordings and boxes with all sides enclosed,
vehicles, trailers, carts, crates videos may be taken during the including the top.
or other items parked or left meeting by CDA and approved
within one mile of the exhibit media representatives. By registering • Appropriate plastic colored cubicles
hall visible to show attendees for the meeting, exhibitors and must also be available for any other
shall be covered with opaque attendees grant to CDA and approved type of laser being used, particularly
material at the exhibitor’s media, and their respective legal dye and argon lasers.
expense. CDA reserves the representatives, agents and assigns the
right to have any vehicle or irrevocable right and permission to use • Adequate warning signage of laser
item covered or removed, at any such photograph, audio recording usage with the appropriate wavelength
the exhibitor’s expense, if any and video taken during the meeting, being used must be posted.
violation of these rules occurs. for any purpose whatsover, including
Advertisements by exhibitors (but not by way of limitation) news • No laser equipment may be left
shall not include information reporting, promotion and advertising unattended in operable condition. A
that is false or misleading. and trade, in any medium or context staff member must always be present
now known or later developed, and to at the booth during show hours.
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