FACILITATOR 2021-22 Media Planner
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“I enjoy
Facilitator magazine quite
a bit and think that it strikes a good
balance between providing professional
information along with highlighting specific
companies and individuals.”
— Jay Roach, CRFP, TGI Fridays, Inc.
The best resource for
restaurant facility professionals
FACILITATOR GM A Z I N E
The Official Magazine of the Restaurant Facility Management Association
2021-22 Media Planner
Advertising Rates
FACILITATOR FACILITATOR
MAGAZINE
MAGAZINE
August/September 2020 The Official Magazine of the Restaurant Facility Management Association October/November 2020 The Official Magazine of the Restaurant Facility Management Association
2020 Buyer’s Guide
Persevering
through a
Official
Pandemic
bp
Little Caesars remains strong
thanks to its contactless service
and people-first culture
2020
best
practices issue
Your annual guide to the
top restaurant facility
management techniques
Haywire Sixty Vines
A FOCUS ON SAFETY INTERVIEW EXCELLENCE SNOW REMOVAL PREP BUYER’S GUIDE 2020 FEMALES IN FACILITIES TEAMS THAT THRIVE
Summer is the best time Your go-to restaurant Exploring the challenges and Tips for building diverse,
The latest COVID-19 Strategies for hiring
FACILITATOR
to plan for winter weather facilities guide of vendors opportunities for women in our industry high-performing teams
cleaning and disinfecting tips high-performing employees
GM A Z I N E
Facilitator is the only comprehensive and relevant industry resource for restaurant facility professionals
who spend millions of dollars annually on the products and services they need to run their restaurants. Facilitator
is poised to serve restaurant facility professionals, offering guidance and insights to make their jobs easier.
OUR READERSHIP
Data gathered from a
Owners, Presidents,
2019 Reader survey CEOs, CFOs,
Chairman
Circulation by Title 30%
Purchasing,
All Managers, Facility
Directors/Managers,
Supervisors, Operations
94%
feel Facilitator magazine
53% Chain Restaurant
Franchisee
12%
has a good balance
between editorial content
and advertisements Marketing
How much time do you and Other
spend reading an issue of
Facilitator magazine?
3% How do you read
Facilitator magazine?
80%
have visited a vendors’ website 14%
82%
Printed version
as a result of seeing their ad in
15 minutes
Facilitator magazine Electronic and printed
or less
Electronic on
computer
10,000+
or mobile
86% 16%
is the current circulation of
13%
Facilitator magazine every 15-45
other month to targeted decision minutes or more
makers and members within
the restaurant industry
.
Repairs & Maintenance | Sign Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Emerging Trends I Kitchen Exhaust Cleaning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes
Are Sign
By French Bolen Maple Street Biscuit Co. is on a
mission to help people serve others
on the
Audits I
Horizon
s it worthwhile to pay for a sign audit? The short answer is yes. and be a part of the community
But here is the real issue: Why does the question even need
By Sherleen Mahoney
Worth It?
to be asked? In my nearly 30 years in the sign industry, I’ve
received a lot of pushback from clients over the cost of sign audits. In
my mind, the reasoning is simple. How do you determine what you
CHANGING
need to do if you don’t know what you’ve got?
Let’s explore the sign audit process so you can decide for Significant trends are
yourself if they are worth the cost.
emerging in the field of
kitchen exhaust cleaning
LIVES,
The Value of Audits
Well-run businesses keep track of their assets. Balance sheets list
the value of assets like land, buildings, equipment and inventory, By Don Pfleiderer
and even intangible assets like goodwill. But ask most Fortune 1000
W
companies to assess the value of one of the most important elements
One Biscuit at a Time
of their brand strategy, on-premise signs, and you are likely to see hen I initially considered what the future of
The case for auditing one of blank stares looking back at you. kitchen exhaust cleaning (KEC for short) might
Why is that? I think it’s because many facilities professionals look look like, I believed the driving force would
your most visible assets at signs as an expense rather than an asset. The lights are out—how be new energy-efficient HVAC technologies, along with
much will it cost to repair? The faces blew out—how much will it cost updated standards and codes. I thought the actual new
to replace? cleaning equipment technologies would be secondary and
slower to change.
However, with COVID-19 in the picture, HVAC
technologies are changing rapidly, with the leading
priority moving from energy efficiency to more airflow and
increased filtration of the incoming air. Health safety has
become the focus. Although the impact of these refocused
efforts will be similar as the driving force for procedural
and equipment changes in KEC services, it does change
how these services will be performed.
An Evolving Industry
In the past, much of the KEC work was behind the scenes
and inconsistent at best. As the frequency of grease fires
increased and the resulting damage and losses mounted, we
saw updates to insurance requirements, fire codes and the
systems themselves to account for grease loads present in
the exhaust systems.
Photo illustration by SPARK Publications.
Testing found that the amount of grease buildup
became dangerous and allowed for catastrophic migration
of an exhaust system grease fire throughout an exhaust
OliOpi / shutterstock.com.
system once that thickness reached 2000 microns (1/12 inch)
Faitotoro / Shutterstock.com.
thickness. Meanwhile, the industry realized acidic grease
FACILITATOR
38 www.rfmaonline.com
30 www.rfmaonline.com
36 www.rfmaonline.com
“I love the
Facilitator magazine
and think it is a great re-
source for new and sesoned
FM’s. I use the magazine to
MAGAZINE
help train my new FM’s.”
2021 Editorial Topics & Advertising Deadlines
Feb/March 21 Handing, Storage Systems), *Disaster Management
FOCUS: Sustainability (Composting, Municipal Codes/ (Planning/Recovery), Mold Remediation, Snow Removal
Regulations, Recycling, Waste Management) (Roofing & Parking Lots), Water Filtration, Water Heaters
TOPICS: Capital Investment, Energy Management, HVAC, *Hurricanes, Snowstorms, Bio-Hazard/Gas Leaks, Food Safety
Landscaping, Roofing and Technology/IoT Editorial Due: June 4 • Ad Space: July 9 • Ad Materials: July 14
Editorial Due: Dec 4 • Ad Space: Jan 5 • Ad Materials: Jan 14
BUYER’S GUIDE ISSUE
PRE-CONFERENCE ISSUE Oct/Nov 21
April/May 21 FOCUS: Capital Planning & Facilities Audits
FOCUS: *Disaster Management (Planning/Recovery) TOPICS: Exterior/Interior Lighting & Signage, Handyman
& Preparing for Summer Management, Insurance/Liability/Vendor Qualifications, Pick-
TOPICS: Flooring/Flooring Maintenance, Parking Lot Up/To-Go Technology, Preventative Maintenance-Cyclical
Maintenance, Pest Control, Remodeling/Refreshes, Refrigeration, Services, Vendor & Landlord Relations
Windows/Window Treatments Editorial Due: Aug 6 • Ad Space: Sept 3 • Ad Materials: Sept 8
*Tornadoes, Fires, Flooding, Earthquakes, Mudslides, Power Outage
Editorial Due: Feb 5 • Ad Space: March 17 • Ad Materials: March 19 PRE-CONFERENCE ISSUE
Dec/Jan 22
CONFERENCE ISSUE
FOCUS: Kitchen Equipment & Risk Management
June/July 21 TOPICS: ADA, Codes & Guidelines, Fire & Life Safety, Grease
FOCUS: CMMS (Work Order Flow, Repair vs. Replace, Trap Pumping, Hood Cleaning, Security Systems, Slip and Fall,
Asset Mgmt.) & Air Balance Warranty Management
TOPICS: Beverage/Beer Systems, Construction to Facilities Editorial Due: Sept 24 • Ad Space: Oct 29 • Ad Materials: Nov 3
Turnover, Doors, Electrical, Guest Comfort, Painting, Training,
Communication & Education for Operations CONFERENCE ISSUE
Editorial Due: April 2 • Ad Space: May 7 • Ad Materials: May 14
Feb/Mar 22
CONFERENCE RECAP; BEST PRACTICES ISSUE FOCUS: Sustainability (Composting, Municipal Codes/
Regulations, Recycling, Waste Management)
Aug/Sept 21 TOPICS: Capital Investment, Energy Management, HVAC,
FOCUS: Budgeting & Plumbing/Drain Line Maintenance Landscaping, Roofing and Technology/IoT
TOPICS: Cleaning Best Practices, “Yellow” Grease (Safe Editorial Due: Nov 19 • Ad Space: Dec 17 • Ad Materials: Dec 22
For advertiser information, contact Kristie Thymes, Sales Manager at (972) 782-9841 or kristie@rfmaonline.com
Special Advertising Opportunities
Official Buyer’s Guide Banner Ads
Buyer’s Guide 1. Single-page vertical or horizontal banner ad $750
Vertical: 2.25” X 9.625” @ 300 dpi jpg file
Horizontal-no Bleed: 7.375” X 2” @ 300 dpi jpg file
Horizontal-with Bleed: Live area 7.375” X 2”
Bleed area: 8.50” x 2.425”
2. Double-page horizontal banner ad spread $1,350
Horizontal spread with Bleed: Live area: 15.75” X 2”
Bleed area: 17” x 2.425”
A resource guide of vendors and
service providers that make up the
RFMA Vendor Allied group.
“Facilitator is my ‘go-to’
resource for industry news,
highlights, insights and instructional articles.
Facilitator goes deeper than just great 1
stories; it’s our portal to the influential chain
account executives that we source for
2
facility maintenance. Our participation
in the RFMA Conference is directly
enhanced by the support of Facilitator”
— Ed Candioty, National Account Manager
Baker Commodities, Inc.
Litetronics Litetronics
www.litetronics.com www.litetronics.com
Users can achieve instant and long-term energy savings by simply Users can achieve instant and long-term energy savings by simply
replacing existing 35-50w halogen MR1 6 lamps with new 6w LED replacing existing 35-50w halogen MR1 6 lamps with new 6w LED
PARfection™ MR16 lamps. LED PARfection™ MR16 lamps provide PARfection™ MR16 lamps. LED PARfection™ MR16 lamps provide
seamless one-for-one replacements for existing halogen MR16 lamps. seamless one-for-one replacements for existing halogen MR16 lamps.
They can be used for new or retrofit installations in commercial, in- They can be used for new or retrofit installations in commercial, in-
stitutional or residential interior track and recessed light fixtures and stitutional or residential interior track and recessed light fixtures and
are ideal for applications requiring high-performance maintenance- are ideal for applications requiring high-performance maintenance-
free long-life. free long-life.
Management Association
the Restaurant Facility
The Official Magazine of
CONFERENCE EDITION
February/March 2014
Vendor
Part of the
establishes
Corner Bakery Cafe
close ties with its
neighbors
and communities
Product Profile Page
Showcase
2014 RFMA Gives project
and
revitalizes dining room
kitchen of north Texas’
RFMA Facilitator
largest homeless shelter
10 Years! Big D welcomes
Texas-sized
this year’s
annual conference
$3,500
www.rfmaonline.com www.rfmaonline.com
www.rfmaonline.com
Restaurant facility managers are responsible for the repair, maintenance Basic Specs for Advertiser Product Showcase: Please
Advertising
and remodeling of each restaurant facility. These professionals oversee provide a high res product image, or if you prefer, we can wcan
lighting, heating and A/C, electrical, roofing, pavement, flooring, do a screen capture of your website, a brief description up to 90
refrigeration, kitchen equipment and more. A facility manager will 90 words total to fill the space. Text will be reviewed and ed-
influence or be the ultimate decision-maker for anything related to the ited by our staff copywriters. For further information and
restaurant facility, but not actual food products, soft goods or small- pricing, please contact Kristie Thymes, Sales Manager,
wares (dinnerware, etc.). RFMA restaurant membership represents more 972-782-9841, or email her at Kristie@rfmaonline.com
Specs for Advertiser Profile: The Advertiser Profile page
than 500 individuals who work for restaurant chains and franchises,
and many of whom represent 200 units each.
$750
contains approximately 350 words. We reserve the right to review
Specs for the Product Showcase: and edit the text by our staff editors and copywriters to ensure
Please provide a high res product image, or we can do we are meeting editorial guidelines and AP Style guidelines. You
a screen capture of your website, a brief description may supply up to 3 high res images or diagrams, and must include
up to 90 words total to fill the space. Text will be a high res version of your logo. You will be sent a proof to review
reviewed and edited by our staff copywriters. for approval prior to printing.
For advertiser information, contact Kristie Thymes, Sales Manager at (972) 782-9841 or kristie@rfmaonline.com
Digital Edition Advertising Opportunities
Take advantage of participating in the digital world of promotions and be part of our
online presence. Every issue of Facilitator is produced digitally and adds opportunity to
be viewed by our on-the-go readers. The banner ads placed on these pages will remain
part of that issue going forward from that date and be part of the issues archives,
The average Digital Edition
viewable and searchable at any time. The ad will also be linked to and will route reader is active for
viewers to your company web site.
21 minutes
1. Front-page Digital Sponsor Ad $2,000
(send in size: 7.75” X 10” @ 300 dpi jpg file)
2. Back-page Digital Sponsor Ad $1,750
(send in size: 7.75” X 10” @ 300 dpi jpg file)
3. Video or Animated Ad * $2,000
(video format required is a Flash, .flv, .file)
4. Digital Banner Ads $1,500 The Digital Edition has
5,506
active monthly users
Date gathered from DE
analytics in December 2020
Banner Ad sizes
Vertical Skyscraper Banner Ad (send in size: 3” X 15” @ 300 dpi jpg file)
Wide Skyscraper
Skyscraper
Wide Vertical Skyscraper Banner Ad (send in size: 4” X 15” @ 300 dpi jpg file)
Horizontal Banner Ad (send in size: 14” X 1.75” @ 300 dpi jpg file)
120 x 160 x
600 600 Full Horizontal ad 728 x 90
pixels pixels pixels
to Charlotte
All Roads Lead
4 1 4 2
N!
...REG ISTRATIO
START...YOUR
JANUARY 15,
2021
2
RFMA20-29 Dec-Jan Ad-FF.indd 1 11/4/20 1:55 PM
Online Digital Audio and Video Requirements*:
Recommendations for the digital editions:
— Streaming audio is required in a MP3 audio format.
3 3 — The video format required is Flash (.flv)
— The recommended bit-rate is between 300kb/s and 700kb/s.
— Animations have a long list of multi-device requirements
that can be sent upon request
For advertiser information, contact Kristie Thymes, Sales Manager at (972) 782-9841 or kristie@rfmaonline.com
FACILITATOR
MAGAZINE
Print Ad Sizes and Specifications
Page Size Width Height .
Repairs & Maintenance I ADA Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Publication Trim Size 8 3/8” x 10 7/8”
Publication Bleed Size 8 5/8” x 11 1/8”
Preventing
Full Page/non-bleed 7 3/8” x 9 7/8” ADA
Four tips to
implement today
By Paul Klein
Full Page w/bleed 8 5/8” x 11 1/8” Lawsuits
2-Page Spread/non-bleed 15 3/4” x 9 7/8”
2-Page Spread w/bleed 17” x 11 1/8”
LineTale / Shutterstock.com. Modified by SPARK Publications.
S
ince 2013, the year-over-year increase of Americans business just like everyone else and are not on some mission to
2/3 – Page 4 7/8” x 9 7/8”
with Disabilities Act (ADA) lawsuits filed nationwide is shut down your restaurant. According to a 2018 report from the
approximately 28%. As with any metric, history is usually the American Institutes for Research, the total after-tax disposable
most significant indicator of future performance. income for working-age people with disabilities is about $490
Of course, the ADA is not inherently problematic. There billion, similar to that of other significant market segments. We
are 61 million people with disabilities in the United States, or want these people in our brand experience.
about 26% of the population. Chances are, you probably know However, ADA lawsuits are something all facility managers
someone or have a family member who has a disability. should be concerned about. Here, I share four simple secrets that
The vast majority of these people want to go about their will help you avoid an ADA-related lawsuit.
1/2 – Page Island 4 7/8” x 7” 50 www.rfmaonline.com
1/2 – Page Horizontal 7 3/8” x 5” The trim size for Facilitator is 8 3/8” x 10 7/8”.
Full-page ads should be built to trim. Keep all
1/3 – Page Square 4 7/8” x 4 7/8” live copy 3/8” from trim size. For bleed, extend
1/3 – Page Vertical 2 3/8” x 9 7/8” ad 1/8” from trim size. Hi resolution jpg or pdf
format preferred.
1/3 – Page Horizontal 7 3/8” x 3 1/4”
TRIM
Restaurant Facility
Full
actual page size,
Professionals are the 1/2 Page 1/3 Page 1/3
8 3/8” x 10 7/8”
Page Heart of the House Island Square Vert.
non- 10.125)
bleed 2/3 Keeping restaurants open and running
Page
right is hard enough. Add the economic impact
of a global pandemic and the task gets even
more difficult. That’s why we’re incredibly
appreciative of the restaurant facility
BLEED 1/3 Page
professionals who go above
and beyond to safely and
Horizontal
efficiently reopen
restaurants.
art extended 1/8”,
on all sides 1/2 Horizontal
8 5/8” x 11 1/8”
RFMA19-31b House Ad Update-FF.indd 1 5/28/20 11:31 AM
2021-22 Advertising Rates Circulation is 10,000+
Ad size 1X 3X 6X 9X 12X
Full Page $3,893 $3,572 $3,374 $3,175 $2,778
2-Page Spread $7,442 $6,698 $6,326 $5,954 $5,209
2/3 Page $3,143 $2,828 $2,671 $2,514 $2,200
Half Page $2,624 $2,361 $2,230 $2,099 $1,836
Third Page $2,040 $1,835 $1,735 $1,632 $1,428
Additional 5% charge for Premium Positions, including opposite TOC *ALL RATES ARE NET. Rates effective Jan 1, 2021. Rates apply to price per insertion.
For advertiser information, contact Kristie Thymes, Sales Manager at (972) 782-9841 or kristie@rfmaonline.com
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