Freelancers with high vote for the Green Party - Election trends in Germany Skills that Pay the Bills
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Q1.2013 1
Cloud work insights | Q1.2013
Election trends in Germany
Freelancers with high vote
for the Green Party
Most wanted digital experts
Skills that Pay the Bills
Websites for doctors
Help needed? How doctors
win patients today
2 Q1.2013 Editorial 3
Contents
Cloud work insights | Q1.2013
Dear friends
and partners
of twago,
I
t’s time for the first edition Our goals for 2013: We focus on
of #twagotrends! The Europe to further establish and extend
Editorial Most wanted digital experts Digital Bohème report shall inform you in our leading position here, but we also
the future more regularly of have expansion plans to enter exciting
Gunnar Berning Skills that The Whole developments, figures and stories about
“cloud work.”
emerging markets outside of Europe.
CEO of twago Pay the Bills World in ONE “Cloud work” did finally arrive in Europe!
Our vision is clear: We want to build
a global brand.
3 8−9 Company A clear sign of that: Unions are starting
to position themselves and to discuss This year already started very well and
12 – 13 that topic in their well-known style and
try to oppose changes in today’s digital
our team - which went from 30 to 60
employees - was honored with the
Election trends in Germany Websites for doctors world of work - which, as we know, are Award for the “Best Web App 2013” by
not to stop. the well-known online publication “The
Freelancers with Help needed? Working in the cloud - the virtual office
Next Web”. No reason to stop that trend!
high vote for the Doctors looking - are no titles of a Science Fiction movie
“Made in Hollywood”, but already
Enjoy reading the first issue
of #twagotrends.
Green Party for web developers the daily life of freelancers and self-
employed people. Last year, twago
4−5 10 − 11 created around 1.6 million hours of work
in Europe for freelancers and agencies.
Yours,
Gunnar Berning
2012 has been the most successful CEO and co-founder of twago
year since the company was launched.
Market figures We acquired more than € 50 million
Increased of project volume. That means a total
growth of 287 percent compared to
Cloudiness 2011.
6−7
The company has become the leading
platform and expert for “working in the
cloud” in Europe. A couple of weeks
ago, twago also launched France -
another major European market.
Cover Image: ©lassedesignen - Fotolia.com Visit www.twago.com
4 Election trends in Germany Q1.2013 German Elections 2013 5
Freelancers Election trends of
with high German
vote for the Freelancers
Green Party
W
Representative survey by ould the German Elections take place already this
March, 34 percent would vote for Chancellor Angela
Research Institute FORSA
Merkel and her party, the Christian Democratic Union
on behalf of twago.com
28
(CDU), 28 percent for the German Green Party (Die
Grünen), 15 percent would vote for the Social Democratic Party
(SPD) as well as seven percent for the Free Democratic Party (FDP)
and Germany’s Vice-Chancellor Philipp Rösler. The party Die Linke CDU/CSU
34
%
would receive seven percent of the votes of the freelancers and the
Pirates Party (Piraten) would get five percent.
Grüne
SPD
This survey was conducted by the well-known German Research
Institute FORSA on behalf of cloud work expert twago.com. The FDP
survey was done in the period of February, 19th, until March, 15th.
The freelancers were asked whom they would vote for, if today was Die Linke
Elections Day in Germany. The random sample survey included
502 freelancers and was done on the basis of the regular Piraten
STERN/RTL elections trend.
Other
The results make it clear: The Green Party (Die Grünen) would
receive much more votes in average compared to all voters while
15
CDU and SPD would get less votes.
5
7 7
If the freelancers in Germany decide about the Elections in
September 2013, Germany would probably get a new government.
Jürgen Trittin, top candidate of The Green Party, would have the
best chances to be the first green Chancellor of Germany!
Check out: In addition to the survey of FORSA, twago conducted
15
its own survey on video by asking different international freelancers
40
%
about their political preferences.
25
Total Voters 3 8 4
On basis of STERN/RTL election trends
Statistical fault tolerance: +/- 4 percentage points
6 Increased Cloudiness Q1.2013 Increased Cloudiness 7
90
PERCENT
of freelancers are
happier now than
before becoming
self-employed*
Top Benefits of Being
a Freelancer*
25%
15%
14%
€
14%
58
9%
Average
Flexibility hourly
Variety of work wage on
Being your own boss
Ability to work remotely
EURO twago.com
Ability to make own decisions
190,000
Number of freelancers,
experts and agencies offering
30 out of 100
1/4
their services on twago
working people
will work online
of all US jobs
could already
be performed
remotely***
as a freelancer in
the next couple
of years***
45 of all EU
working people
prefer to be
PERCENT self-employed**
2.5
WEEKS
Average
project
duration on
twago.com
Sources: *Freelance Industry Report 2012, **EU Comission, EU Barometer, ***Mc Kinsey
8 Skills that Pay the Bills Q1.2013 Cloud work insights 9
“TWAGO
CREATED
1.6 MILLION
PROJECT
HOURS
IN 2012”
Skills That I
n the past, external 1.6 million hours for self- Social Media experts
projects were launched
after companies with
employed, freelancers & and developers WANTED
no internal expertise experts in 2012 Ahead: SEA, SEO or SEM specialists
did time consuming pitches and
were heading the list for the most
Pay The Bills!
expensive business trips to find the right The company created 1.6 million
wanted digital marketing experts
expertise finally. Especially small and hours (an increase of 164 percent) for
in 2012 and we are expecting an even
medium-sized companies do not have freelancers, agencies and experts in
stronger development in 2013.
experts such as web designers or app 2012. 1.6 million hours which the service
developers in their own company. providers had not necessarily to spend
Today, they are posting their projects in an office building. The virtual office
Twitter, Facebook, Google+, Pinterest
on twago.com to find the right specialist. is no fiction anymore. It is part of a
among others – every company
twago also supports and guides its dynamically changing world of work.
is professionalizing its social media
clients to find the best fitting expert with
teamwork across global offices - a vision their rating system. Programmers are in!
activities and integrating them into their
communications and marketing plan.
from yesterday, but a reality for thousands Wherever people work, either at home The “lions share” of all projects with Especially in struggling economies
of clients and providers of twago! The digital or mobile: the ability to work online twago are programming jobs, with like Italy (a growth of 177 percent with
on projects anytime and anywhere is
age did change the world we knew. Everything revolutionizing everything and creating
a total of 39 percent. social media projects) or Spain (plus
83 percent), young digital natives are
can be done anywhere and anytime. new opportunities for working people
and companies at the same time.
Second in the ranking is web design: going into social media and establish
Around ten percent of all projects had themselves as experts for these
their focus on web design and were the communications channels. In Germany,
Only in the last couple of months, the second most wanted last year. With the demand for social media experts
topic of “cloud work” in Europe grew a strong increase in 2012, companies has doubled last year.
massively. twago alone acquired more were also looking for digital marketing
than 15.000 projects – a growth experts (nine percent). Hot or not, but everyone wants to have
of 144 percent – in 2012.
an app! The app economy is booming
and everyone wants to have a piece of
Share of projects on twago.com: it. Smartphones, tablets, iOS or Android,
Share of projects on twago.com:
app developer are “hot” and urgently
needed. Especially small and medium-
sized companies do not have the
experts and resources to develop such
applications and use platforms
10 like twago. Eight percent of all projects
were already app developing jobs, and
Programming
figures keep on growing.
Web Design
%
Digital Marketing
9 App Development
Graphic design projects on twago had
a share of seven percent. From new
39 Graphic Design
Data Warehousing
corporate designs, logos or business
cards to infographics – clients are using
Photo: PhotoAlto, Alamy
increasingly the opportunity to find their
Web Administration
8 Translations
expert in the cloud.
CMS The rest of the projects belonged
7 eCommerce
other
to topics like data warehousing/
data mining (seven percent) or web
7 6 5 4
3
administration (six percent). Five percent
were looking for translators or experts
in the field of content management
systems (four percent).
More information about www.twago.com #twagotrends
Visit www.twago.com
10 Q1.2013 Doctors are Looking for Web Developers 11
Option: B
1 2 3
You are the doctor and you Your expert needs skills like HOW DO I CHOOSE THE
need your own website? HTML, CSS or Javascript RIGHT ONE?
Your first step is to post a project on The basic skills you should ask for Each expert provides a profile in which
twago. Posting a project on twago are HTML, CSS and Javascript. If you you can find a portfolio and a very
is easy and free. You will only have want your website to be better than accurate table of the specific skills.
to create a project brief outlining your the average, you could also ask for Once you have decided for one, it takes
specific requirements and pitch your Web Design skills. Actually, you should only one click to make a contract with
project. Then you will quickly get definitely do it. the chosen freelancer or agency.
qualified quotes from freelancers
and agencies from all over the world. Now take a couple of minutes to If you have any doubts about the
describe your project in your own words payment process, you can also use
But let’s go into details: The project- in the “description section”. If you need safePay - a special and optional service
posting process is really an easy one. any help, do not hesitate to contact our provided by twago.
First, name your project. For example: support (support@twago.com). Just
“Website for Orthopedist”, “Website for summarize the task in simple Now, the expert starts to work on your
Dermatologist” or “Website for Medical and understandable words. Clarify your website. Of course, you will be able
Practice”. goals, e.g. in which sections you would to monitor the progress of your project
Photo: Tetra Images, Alamy like the site to be found? Who is the until the task is finally completed.
The service you are going to ask for target of your website?
is “Web and Programming”. And what After the project is finished, your
about the skills your expert should have? State that your website must be found new website will be online very soon.
W
hat happens nowadays You are certainly not meant to know easily for potential patients. Define Welcome to the digital world! From now
if someone needs a everything about programming and web keywords e.g. add any phrases you want on, your medical expertise can be found
Help
doctor? He or she will development. to be included in the programming of online by potential patients at any time.
search for one on the your website. For example, you could
Internet. They will look for a doctor’s Just consider that a doctor’s website - also add that you would like to have an
website explaining which kind of help at least in the beginning - must not be online booking system on your website.
and services can be found in town. so specific. It is more important to have Or a service section, what to do at first 6 Basics A Doctor Should
Flu? Let’s find a general practitioner on a web presence with the relevant details. when getting the flu? Everything you Have On their Website
needed?
the web. Toothache? Let’s search for a There are some practical elements consider to be an advantage for your
dentist on the web. Skin check-up? Let’s that are really necessary for a doctor’s patients. Your website should convince
1. Clarification of medical expertise
surf the web for a good dermatologist. website since medical assistance is not if someone needs your help. In the end,
to be provided yet on the web - not as it makes the difference on whether you 2. State daily office hours
of today. But what will the future bring? are the chosen one or not. 3. Provide contact details
Yes, today’s doctors 4. Include address and directions
also need websites to be That means, you need an expert capable To clarify things even more and to find 5. Whether private or non-private
How doctors win distinguished among others. to create a website for your patients with the best fitting web developer, you
6. A short CV with a nice headshot
simple usability. should also insert a certain budget
And how can a doctor get a good for the developing of your website.
The budget is up to you, of course.
patients today –
website to be found by potential
patients? Nevertheless, if you want to have
something outstanding and you want You need an expert?
it to be done with excellence - make a Check-out twago.com: the easy
There are different options - here
and safe way to find the right one.
doctors looking for
are two: fair calculation of your costs. For a first
and simple website you can probably
A) The doctor can take some months calculate a budget of 1.000 or 1.500 1. Describe your project for free
off and learn how to program websites Euros. But again, there is no limit and it 2. Get proposals from international
web developers! themselves.
B) The doctor can have his website
programmed and created by an expert
depends on your needs.
Your project post is almost done! Now it
is visible to thousands of experts. They
freelancers and agencies
3. Compare proposals and choose
the most convincing one
4. Contact & contract your expert
chosen from a platform like twago. will get a notification straight away that a with a few clicks
Good luck for option A. Let’s see doctor needs help - a website. From now 5. Monitor the project’s progress
how the doctor can succeed fast and on, you get proposals from national and 6. Pay safe & easy with safePay
efficiently with option B. international freelancers and agencies.
Visit www.twago.com
12 The Whole World in ONE Company Q1.2013 Cloud work insights 13
The new sales loft Carolina Lopez - Marketing Manager at twago
Creativity needs its space Berlin attracts young Our employees are highly
talents from all around the sought - one even made it
Our growing team and its creativity also to the cover of the German
needed a new space. We found it last
world
year in the heart of Berlin at Hackescher magazine Der Spiegel
It is not surprising that twago found
Markt. To be more specific, our building its home in the heart of the Berlin The employees of twago represent the
was an old brewery! Our home is a mix startup-scene. The city is all a buzz for “digital bohème” - a young and highly
of old brewery (in which you can still feel entrepreneurs, tech and Internet experts. talented generation that doesn‘t know
the ghosts of the past) and a modern loft It’s a hot bed for ambitious companies any borders. Der Spiegel, German
with a fantastic view above the city of such as twago - which want to expand magazine, says: “They are young,
Berlin for our sales team. internationally. well trained and able to speak several
languages.” In the middle of this, we find
Digital Bohème Awarded diversity!
our Spanish colleague Carolina Lopez
The
(28). Carolina works as a Marketing
Manager at twago and is responsible for
The success of twago is also a story of the Spanish market. She was selected
cultural variety - which fosters a special and interviewed by Der Spiegel as one
team spirit. People from more than ten of the many young talents coming to
different countries have contributed to Germany to find a job. Carolina is a
Whole World
the company´s growth in the last couple good example of those “digital natives”
of years. twago was honored with the at twago - which grew up with that
“German Diversity Award” by McKinsey, multicultural identity.
Henkel and the German publication Die
Wirtschaftswoche.
Check out:
The Making of the Spiegel Cover
in ONE
and Carolina’s Video
W
e shape the world of
working! Every twago
Company
employee shares that
vision every day. A
growing number of people are joining We are hiring! Be part Some of our
this “digital labor movement” and have of the twago family! CURRENT VACANCIES:
started to “work in the cloud”. In this
dynamic environment, twago is also
changing fast. The company grows Did you ever want to work in a Head of SEO
with such a high speed, always looking startup or are you simply looking for Sales Manager
for international and passionate talent a new international challenge? Take QA Engineer
a look at our open job offers! twago
who’ve found their home in Berlin. twago Praktikum Support
went from 30 to 60 employees last is always looking for motivated and
year. We created jobs for young talents passionate team members who are Feel free to contact us anytime.
from Spain, Italy, France, USA, Mexico, eager to support our goal to build We are looking forward to receiving
Germany and others - twago became a global brand. your application via hr@twago.com
something from which others are still
talking about:
One world in one company. Visit www.twago.com
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