GDPR Partner Marketing Campaign Playbook - Mimecast
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GDPR Partner Marketing Campaign Playbook
Organizational Impact:
GDPR Organizations must appoint a Data Protection Officer, train stakeholders on handling
personal and sensitive data, and an approach for executing a Data Protection Impact
What is it and Assessment.
Cost of non-compliance with GDPR is significant. Penalties can be up to 20 million
why it matters? euros or 4% of total worldwide annual turnover of the preceding financial year,
whichever is higher.
Industry leaders on GDPR:
The EU General Data “Privacy is often not taken seriously enough at boardroom level.
This regulation helps to put the importance of security into
Protection Regulation context. Executives can’t avoid the risk of a data loss for ever.”
(GDPR) will go into effect on - Danielle Jacobs, director, Beltug, Belgium’s largest association of digital technology leaders
May 25, 2018. This impacts
every organization that does “This will impact every entity that holds or uses European
business with EU personal data both inside and outside of Europe,”
- Stewart Room, cyber security and data protection partner at PricewaterhouseCoopers (PwC).
customers, regardless of
their physical location.
“This is not a compliance or legal challenge; it is much more
profound than that. Organisations will need to adopt entirely new
behaviours in the way they collect and use personal information”
- Ross McKean, partner at law firm Olswang.
➢ Only 21% of IT professionals in UK medium and large businesses are sure about their
GDPR Facts compliance with the EU General Data Protection Regulation (GDPR), while 18% admitted
that the matter "strikes fear into their hearts" - Netskope-YouGov research
➢ UK businesses could face up to £122bn in penalties for data breaches when new GDPR
legislation comes into effect - Payment Card Industry Security Standards Council (PCI SSC)
➢ Some 98% of cloud-based applications do not comply with rules introduced by the
European Union’s (EU’s) General Data Protection Regulation (GDPR) - Blue Coat
➢ Cloud data security is still a major challenge for companies, with only one-third of
sensitive data in cloud applications being protected by encryption - Gemalto
➢ IDC Predicts GDPR Will Create a $3.5B Market Opportunity for Security and Storage
Vendors
Example Taglines:
Campaign ➢GDPR is coming. Do you have an email plan?
➢Ready or not, the regulation is real.
Theme & ➢Don’t be stranded without a GDPR plan.
➢Start right. Comply right.
Creative
1. Campaign Objectives:
Our current GDPR campaign is designed to drive awareness among prospects and
Campaign customers about the regulation itself, its impact on critical email archiving and security
systems, and the benefits and incentives for being prepared once the regulation goes
into effect.
Overview A. Promote Mimecast as an authority on data protection and how email systems are
impacted by GDPR, and the risk/damages companies face with non-compliance.
B. Show how Mimecast’s solutions help with GDPR management (without claiming we offer
a GDPR solution).
C. Assert third-party experts on a variety of platforms (webinars, research reports) to
augment education on GDPR.
2. Mimecast Position:
While Mimecast does not offer a specific GDPR solution, we do offer a complete email
administration solution that helps simplify GDPR compliance.
A. Security: TTP protects against attacks seeking access to sensitive corporate data that
must be protected to stay in compliance with GDPR.
B. Archiving: Fine-grained control to quickly respond to opt-out requests.
3. Data Segmentation
This campaign is ideally targeted to a mix of technological and economic
buyers in both SMB and Large orgs.
• IT Leaders (C-level)
• Compliance, Risk, Strategy, Legal and Business Continuity Professionals
• Contacts in financial services, legal, healthcare, local government
Campaign Resources and Supporting Content
AWARENESS:
Engagement and Thought Leadership
Blogs Mimecast Solution Infographic Vanson Bourne
Brief
Drive awareness on our GDPR capabilities on our newly
redesigned blog!
Simplify GDPR Is Your Email Ready for
Compliance for Email GDPR?
GDPR + Cybercrime: Is Email Mimecast Case Review App for Mimecast provides numerous Does your organization have an Need to sync with Rich Botley
Part Of Your Compliance GDPR ways to help simplify GDPR email plan to comply with
Strategy? compliance. GDPR? Get the facts.
Mayur Pitamber on how
Mimecast’s newest archiving
Achmad Chadran on GDPR and features helps with GDPR
its impact on email. management for email.
Lead Generation:
Education and Consideration
Osterman Forrester Brief* Gartner Report* White Paper* Forrester Webinar /
Whitepaper* You Need an Action Plan for GDPR Requires Storage
Replay*
GDPR Compliance and Its Don’t Overlook Email When GDPR and the Rise of Email-
the GDPR Changes for Global
Impact on Security and Data Planning for GDPR based Cybercrime
Enterprises
Protection Programs Compliance
3rd party research and Expert Forrester analyst opinion Learn why archiving and file TechTarget-produced whitepaper Achmad is joined by Forrester’s
positioning on what customers on steps to prepare for GDPR analysis are critical to GDPR on the challenges associated Enza Iannopollo to discuss the
can expect when GDPR goes compliance with email management at ins and outs of GDPR.
into effect. GDPR and how Mimecast can
help.
Coming Q2
*These items will be gated for external consumption; content above directly linked to content for your reference
Campaign Execution
Promotional Resources - On PIMS
Osterman Whitepaper* Forrester Brief* Webinar Social Activation
GDPR Compliance and Its Impact on
Security and Data Protection Programs You Need an Action Plan for the GDPR GDPR and the Rise of Email-based
Cybercrime*
Presented by Achmad Chadran and
Forrester’s Enza Iannopollo
3rd party research/positioning on what Expert Forrester analyst opinion on steps to
customers can expect when GDPR goes prepare for GDPR Twitter:
into effect. 'GDPR + Cybercrime: Is Email Part Of
Your Compliance Strategy?' by
@AchmadChadran - live on the blog
now:… https://t.co/Mkuch0u2VM
LinkedIn:
'GDPR + Cybercrime: Is Email Part Of
Your Compliance Strategy?' by
Achmad Chadran - live on the blog
now: http://mim.ec/2lqdneI
*These items will be gated for external consumption; content above directly linked to content for your referenceSales Enablement
Sales Enablement Tools & Resources
All available on Partner Portal
Sales FAQ & Tele-prospecting Sales Deck
Messaging Brief Training Video Solution Brief Sales Plain Text Share in prospect/customer
Emails presentationsArchive
Global Data Protection Regulation (GDPR) Marketing Campaign
Don’t be stranded without a GDPR email plan.
Mimecast offers a complete email administration solution that helps simplify GDPR compliance.
✓ Get Ready: Sales Enablement Tools
“Privacy is often not taken seriously enough at boardroom level.
This regulation helps to put the importance of security into context.
Executives can’t avoid the risk of a data loss for ever.”
- Danielle Jacobs, director, Beltug, Belgium’s largest association of digital technology leaders
✓ Be Familiar: Theme & Creative
✓ Start Promoting: Emails & AssetsGlobal Campaign Contact Any questions, please contact: Jake O’Donnell jodonnell@mimecast.com
Thank You © 2014 Mimecast. ALL RIGHTS RESERVED. Mimecast is a leader in enterprise cloud services for the protection and management of corporate human generated data. The company’s email security and cloud archiving services are built on Mimecast’s world-leading secure cloud platform and optimized for Microsoft Exchange and Office 365. Founded in 2003, the company has over 10,000 customers, nearly 3 million users and works with over 800 channel partners worldwide. Mimecast has offices in Europe, North America, Africa and Australia.
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