Going to Uni 26 August - 29 September 2021 - Asda Media Partnerships
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Going to Uni
26 August – 29 September 2021
In partnership with
Most purchased
Going to Uni ‘Going to Uni’ items₃:
Bread
Milk
Eggs
£100
students’ average monthly
Pasta/Rice spend on grocery shopping.₄
2.38m Cereals
Meat & Fish
Brands that can provide easy & cheap
million higher Alcohol
education students Frozen veg meal solutions will be popular.
Cooking Sauces
in the UK.₁ Tea/Coffee
Chilled/Frozen Meal Solutions
Bathroom & Kitchen cleaners
59% of students cook daily₅
Laundry detergent
Crisps/popcorn 32% of students eat ready
Toilet rolls meals at least once a week.₅
Beauty/Toiletries
This September, millions of student will head to University, either to return to their studies
or, for many, start a new chapter living away from home for the first time. The majority of
45% 90% 63%
Going to Uni spending begins in August and continues well into September.₂ Students and
their families will be stocking up on essentials such as; groceries, household cleaning,
homeware, stationary and tech as they prepare for the new term.
of Going to Uni shoppers are of students want retailers of students say their
Brands should make the most of this opportunity, and reach out to students during the preparation the students themselves, so to have dedicated displays family will take them to a
period, as the spending spree doesn’t last - after the initial expenses of a big pre-Uni shop, the reality value for money and low prices in-store and online for supermarket to stock up
of budgeting hits home and students are eager to spend less and try save money on day-to-day items. are the most important factors.₆ University items.₆ on food for Uni.₆
Going to Uni is a key time for creating brand loyalty with the next generation of young professionals
of students "worry about making ends meet"₇
and a great opportunity for inspiring campaigns, and high-profile price promotions to entice money-
saving students who are actively seeking simple, cost-effective solutions to everyday living.
Sources: ₁Higher Education Student Numbers – UK Parliament ₂Croud ₃Student Hut ₄Save The Student – Average Student Living Costs 2020
₅Mintel ₆GlobalData ₇Retail Gazette – Back to Uni
79% Brands offering discounts and low prices will
really appeal to the student shopper.
Going to Uni 2020
Suppliers involved in ASDA’s 2020 Going to Uni event, saw positive sales
uplifts from their participation.
ASDA ASDA
IN-STORE CAMPAIGN UPLIFT: ONLINE CAMPAIGN UPLIFT:
£52k £14k
+26% +37%
Supplier Opportunities
In-store Media Online Media
All campaigns aligned to Going to Uni will use the supplied Value messaging roundel and creative template, aligned with the Going
value messaging toolkit for the following media formats: to Uni event, will be available to all participating suppliers for use on:
Bollard Covers Leader-board Banners
Navigation
Security Covers Promo Banners Banner
Digital 6 Sheets PACKSHOT
Dept Navigation Banner
GOES HERE
POS Barkers Category Navigation Banner
PACKSHOT Leader-board Banner
GOES HERE POS Bubble
POS Bubbles Inserts (PLA)
Promo
In-run Event PACKSHOT
Social Media PLA
Banner
Blinkers GOES HERE
ASDA Radio Digital 6 Sheet POS Barker
Please note: these images are example templates only. *All Going to Uni media will be within value messaging toolkit
Key Information
Event Campaign Briefing Campaign Booking Contact:
Live Dates: Deadline: Deadline: Speak to your Account
26 August – 29 September 10 June 21 June Manager to begin
building your Going to
Uni campaign
Invest in Going to Uni and…
Provide ASDA shoppers Associate your brand Inspire shoppers and
with a one-stop-shop for with a key seasonal drive incremental sales
all University essentials moment for your products
In partnership with
Thank you
In partnership with
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