GROUP FITNESS PROGRAM IMPLEMENTATION MANUAL
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GROUP FITNESS
PROGRAM IMPLEMENTATION MANUAL
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We have to find a
way to make people
fall in love with fitness
Les Mills Snr. 1968
now...
Every week, in more than 15,500 clubs in 80 countries,
millions of people will put aside whatever else is
happening in their lives and lose themselves in the pure
exhilaration of a LES MILLS™ group fitness class.
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2.
Welcome to the tribe!
Phillip Mills, CEO of Les Mills International
Kia ora – Welcome to the Les Mills family and thanks for choosing to partner with us. We’re an extremely passionate team, and
we’re really looking forward to working with you to bring inspiration and even greater fitness success to you and your members!
We have huge ambitions for the future. Our ultimate goal is to Additionally, to help you attract and secure engaged and
change the health of the world and create a fitter planet. To make enthused participants, we provide you with marketing
this happen we’re continually innovating to find new ways to make resources that are so eye-catching and effective you’ll be
working out fun and effective, to increase the number of people who proud to use them. And we’ll give you ongoing club and
love Les Mills’ group fitness and support you to grow your business. group fitness training and support, which makes tackling
some of those tricky business issues simple. As part of
Over the last 20 years we’ve worked with more than 15,500 health and
the international Les Mills community you’ll love
fitness clubs and have seen first-hand that, no matter how successful
the great networking opportunities, as well
a business is, there’s always room for growth. Rather than settling for
as the helpful insights and case studies
the global average of between 500 and 1,000 visits each week, we
that Les Mills’ clubs across the world are
encourage you to aim higher… 2,000, 4,000 or even 6,000 visits each
so willing to share.
week in your club and in group fitness!
This Implementation Manual is just
Some clubs who’ve been offering Les Mills’ group fitness for some time
the first of many tools we’ll be making
are attracting more than 10,000 group fitness visits per week – and
available to help you. It covers
making an amazing profit from it. If this is where you want to be, we
everything you need to implement
can help you get there.
our programs and become a highly
We know that getting packed facilities and classes comes down to successful market leading business.
having out-of-this-world programming and instructors. That’s why We hope you find it useful and look
we’ve invested so much in developing the best possible programs and forward to working together to create
creating an industry-leading instructor training system that will supply a successful partnership.
you with hugely inspired and motivated group fitness masters.
FOR A FITTER PLANET.
We help you develop individuals who are committed to supporting
your business goals and bringing thousands of people to your club.
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Set up for success
This manual has been designed to support you with the implementation and launch of LES MILLS™ group fitness programs.
Not only does it feature helpful tips, advice and guidelines but you can use it to record your goals and progress too.
Make sure you always have it on hand!
1. Goal setting 4. Increasing product knowledge
•E
stablish your group fitness Big Hairy •B
uilding strong product knowledge within
Audacious Goal your team
• Staff training plan
• LES MILLS™ program details
2. Scheduling
• Global insights
• Inserting new programs into your schedule 5. Marketing and promotions
• Setting class targets • Launching and promoting your new programs
• Cost effective launch ideas
3. Recruiting and training
• Finding and selecting instructors
• Training
• Preparing for launch
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More people through
the door more often!
Improving pulling power and retention performance is key to our
industry’s success and longevity. Together we have to come up with
new ways of engaging customers to help them create a sustainable
exercise habit. Your business flourishes when members achieve results
and have a fantastic time working out. Group fitness is the simplest,
fastest, cheapest and most exciting way to do that!
We can hook people in by providing them with health, motivation and
social solutions to their exercise needs.
Today, millions of people exercise with Les Mills in more than
15,500 clubs around the world. By 2020 we aim to have people
doing 20 million LES MILLS™ workouts each week.
There is no limit to what we can achieve together.
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1. Set your goals
How many people can you get moving
every week with group fitness?
Setting goals for your group fitness attendance
is a must! Giving your team a target motivates
and inspires them and gives them a sense of
what’s possible. From a business perspective
you can plan your expenditure and prioritize
your action plan based on the growth you
expect to see within your club.
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6.
Setting smaller goals on the way to your BHAG (Big Hairy Audacious Goal) provides you with a useful measuring stick for progress.
How do we know people love our classes? They vote with their feet. Having a target for group fitness visits keeps you focused on
delivering great classes right across your schedule. Classes that members love and attend regularly.
STATUS QUO BHAG (Big Hairy Audacious Goal) SIZE OF THE PRIZE
What’s your BHAG?
What’s your current How many weekly group fitness visits Potential additional annual revenue.
group fitness weekly do you think you could achieve in three Divide the difference between your
attendance? to five years if your instructors were BHAG and your actual attendance by
delivering the best experience in every three (that’s the average number of group
% of group fitness
visits to total club visits class? Could you double that number? fitness visits per week per person in clubs
How about tripling it? with LES MILLS™ classes) and multiply it by
your average yearly membership.
Current
membership size 3-5 year group fitness $
attendance goal?
Tip: If you struggle choosing a number 12 month group fitness
for your BHAG, choose your membership attendance goal
size. It equals the group fitness attendance
you would achieve if 50% of your members
would attend group fitness classes.
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8.
2. Scheduling
How many classes should you launch
with? Where are the best time slots on
your schedule to introduce these?
The ultimate benchmark of a schedule is the
number of people it draws in. Always measure
success by how many people are moving
every week. Position the new program(s) in
your schedule to amplify pulling power and
increase class attendance numbers.
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Global insights on scheduling approach
BODYATTACK® BODYBALANCE®/ BODYCOMBAT® CXWORX® BODYVIVE® 3.1
BODYFLOW®
WHEN TO • Attracts maximum • Due to its broad appeal • Attracts maximum • CXWORX® attracts big • Attracts maximum
SCHEDULE? numbers when scheduled BODYBALANCE® / numbers when numbers whenever it’s numbers when
during peak and shoulder BODYFLOW® attracts scheduled during peak scheduled. scheduled during
times. big numbers across all and shoulder times. peak and shoulder
time slots. times.
• Weekdays - late
afternoons and evenings.
• Weekends - anytime.
HOW OFTEN? • Minimum of 3-5 times • Minimum of 5-7 times • Minimum of 5-7 times • At peak or shoulder times 1-2 • Minimum 3-5
per week. per week. per week. a day (between 7-14 times times per week.
a week).
EXTRA TIPS • Short format or low • Can work well off-peak if • CXWORX® will fatigue
impact options help fill the class is led by a top participants’ core muscles.
classes for morning and instructor and given a Following a CXWORX® class
lunchtime sessions. strong marketing push. they may not be able to
safely support weight bearing
exercises afterwards.
• Avoid running a strength class
e.g. BODYPUMP®/LES MILLS
GRIT™ directly afterwards.
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The ideal number of each class depends on your club’s positioning on the
Consumer Matrix Analysis model and on your goals.
LES MILLS GRIT™ Series BODYJAM® BODYPUMP® RPM™ SH’BAM® BODYSTEP® Available
Features three unique 30-minute in two formats:
high-intensity interval training • BODYSTEP® original and
workouts, each offering distinct BODYSTEP® Athletic.
training benefits.
• You can offer one or both
• LES MILLS GRIT™ Strength options depending on your
• LES MILLS GRIT™ Plyo target market and goals.
• LES MILLS GRIT™ Cardio • Ensure each format is
properly communicated
using correct logos.
• Attracts maximum numbers when • Attracts maximum • Attracts high • Attracts high • Attracts • Attracts maximum numbers
scheduled during peak and numbers when numbers across numbers across all maximum when scheduled during
shoulder times. scheduled during all time slots. time slots. numbers when peak and shoulder times,
peak and shoulder scheduled especially mornings.
times. during peak and
shoulder times.
• Minimum of 3 times per week • Minimum of 3-7 • Minimum of 7-12 • At least 10-20 times • 5-7 times per • Minimum 3-5 times per
per workout (at least 9 workouts times per week. times per week. per week. week. week.
per week). • Clubs that have a
dedicated cycling
studio, offer classes
3-7 per day.
• Consider charging a booking fee • Works well off-peak • Most clubs offer • Charge a booking • Works well off-peak if
per class for a great additional if the class is led at least 2 classes fee per class for a the class is led by a top
revenue stream. by a top instructor per day. great additional instructor and given a
and given a strong revenue stream. strong marketing push.
• Please refer to the LES MILLS marketing push.
GRIT™ Implementation Guide for
more details.
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Are you adding a new program to satisfy and keep your current target market or
are you aiming to attract a different market segment with a fresh program offering?
1. People choose products and services to satisfy
different emotional needs. Here are the six Sociability
G
AS
PIR
High energy
OIN AT
main categories. Where do you think your U TG IONA
G &O L&
BODYATTACK®
TIN LE
IVA AD
PT ING
CA ED
club’s main target market sits in this model? GE
SH’BAM®
BODYJAM®
RPM™
ACCESSIBLE & WELCOMING
BODYCOMBAT®
Conformity BODYVIVE® BODYSTEP® Power
LES MILLS GRIT™
BODYPUMP®
CXWORX®
BODYBALANCE®
NU
TU
RIN
G
BODYFLOW® AS
IVE
&P SU
ER
Renewal RO
TE
CT
IVE NIN
G
&P Perfection
R
CE
DIS
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How many classes should you start with?
If the new program is a natural match to your club’s main target market it will be considered a core program. Go for a large number of classes
and make sure you offer it at least two to three times a week across various two-hour time slots.
If you are launching a new program to attract a new market segment it’s a specialty program. Go with a smaller number of classes, and support
the launch and ongoing classes with heavy external marketing and “bring a friend” promotions. Wait to get strong attendance before increasing
the number of classes.
2. Identify if your new LES MILLS™ programs
will help strengthen your natural position Sociability
G
AS
PIR
High energy
OIN AT
or differentiate your offering and target a U TG IONA
G &O L&
TIN LE
PT
IVA BODYATTACK™ AD
ING
CA ED
new market. GE
SH’BAM™
BODYJAM™
RPM™
ACCESSIBLE & WELCOMING
BODYCOMBAT™
Conformity BODYVIVE™BODYSTEP™ Power
LES MILLS GRIT™
BODYPUMP™
CXWORX™
NU
BODYBALANCE™
TU
RIN
G
BODYFLOW® AS
IVE
&P SU
ER
Renewal RO
TE
CT
IVE NIN
G
&P Perfection
R
CE
DIS
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14.
Extra tips for a successful schedule
• Offering huge variety doesn’t lead to big attendance numbers. Typically, two to five core programs attract nearly 80% of
the weekly attendance. Offering a total of 8 to 10 programs is a good number to optimize attendance. You can
complement your core programs with a few specialty ones to ensure you offer enough variety and options.
• Don’t offer a program that doesn’t attract enough people to fill up two to three classes per week.
• Once you’ve identified your core programs allocate at least 70% of your schedule to them. Schedule them across
all time slots and give them priority in peak and shoulder times.
• Your specialty programs shouldn’t occupy more than 20% of your schedule. Don’t schedule them in peak time slots.
They can be good crowd pullers at shoulder and off-peak times.
• Complement your core and specialty programs with a small number of service classes, such as 30-minute introductory classes.
• Aim to offer cardio, strength/toning and mind-body/flexibility training options in every two-hour time slot.
These are the types of activities people need in their training plan to successfully sustain an exercise habit.
Having a balanced schedule really helps membership sales and retention.
• Choose your class format: 60 minutes, 45 minutes or 30 minutes.
GF_imp_manual_DF6.indd 14 5/02/15 8:56 amSet a target for each new class
Day of Current 6 month 6 week 3 month 6 month 12 month
What does the week Time attendance target check check check target
success look like 1
for you? What 2
class attendance
3
do you want to
achieve in six 4
months time? 5
6
Tip! 7
8
Consider your previous
class attendance. 9
Choose a target for each 10
class and communicate
it to instructors – give 11
them a goal and clear
12
expectations.
13
Review the attendance
target after the first three 14
and six months. Adjust
if you need to. 15
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Do!
Count all class
numbers.
Record the numbers
into management
software or a
spreadsheet.
Review class
performance against
targets every
quarter.
Share numbers with
instructors. They
can’t play to win if
they don’t know
the score.
Every quarter create
an action plan to
reach your targets.
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18.
3. Recruit and develop
rock-star instructors
One of the most important factors in
the success of any new program is the
quality of instructors who teach it.
A team of rock-star instructors can bring
thousands of dollars to your facility-through
retention, new membership sales and
opportunities to grow secondary revenue.
GF_imp_manual_DF6.indd 18 5/02/15 8:56 amSend enough recruits to the training
How many recruits do How and where to find good talent?
you need:
IN NUMBER OF RECRUITS TO OUTSIDE
It’s more than you might think:
CLUB/FACILITY SEND TO TRAINING CLUB/FACILITY
How many classes do
you want to offer on
your schedule?
How many instructors do
Current New talent Certified Instructors New talent
you need to teach them? instructors instructors you could
in your area hire and
How many instructors you could hire train quickly
will come from your
How many are Any members
existing team? willing to take the with potential?
training?
How many recruits do
you need to train?
(Based on industry
feedback we recommend
you add 35% to the
number of recruits you How many could PT’s, sales staff,
you win over? gym floor etc.?
think you need).
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Get your current instructors on board
This will... What to do
Reduce the number of Download the Getting Your Team On Board email from the Clubs and Facilities section
candidates required to recruit of lesmills.com.
and prepare, leading to a faster
program launch. Send the Getting Your Team On Board email, with the link to the instructors video and brochure,
to your current instructors straight after you sign up for a new program.
Lower potential costs and reduce
Organize a team meeting the following week
the work required to recruit an
entirely new instructor team. • Play the Welcome to Les Mills video. You can download it from lesmills.com/eclub.
• Try and get instructors to take part in a class.
Show members that there’s
• Give an overview of the reasons you’ve taken the program(s) on and share your launch objectives
excitement in the business
and event plan.
for new programs.
Discuss instructor recruitment
Enable instructors to upskill and • Give each of them a printed version of the Become a LES MILLS™ instructor brochure and discuss
improve the overall group fitness how they can become a LES MILLS™ instructor.
schedule performance.
• Explain whether the club will assist in paying for instructor training or if instructors will pay themselves.
We strongly recommend that clubs pay for all or part of training as this removes a potential obstacle
for getting current instructors on board. The more instructors you can inspire to take part in the training,
the easier it will be to build your initial Les Mills team letting you launch faster.
• Set a deadline for instructors to decide whether they’d like to join the initial training.
• Ask them if they know any great instructors or new talent you can approach.
GF_imp_manual_DF6.indd 20 5/02/15 8:56 amCasting is everything Pick the right people to pack the room.
Look for balanced internal and external motivations. Ideal instructors are:
• Credible physical role models and passionate about sport
• Naturally able to interact and connect with a large variety of people
• Naturally able to catch and hold people’s attention
• Passionate about inspiring your members and developing social bonds
• Looking to positively influence people’s lives and the wider community
• Committed to ongoing training and up-skilling
• Able to represent your club culture and willing to help grow your club
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Global best practices
BODYATTACK® BODYBALANCE®/ BODYCOMBAT® CXWORX® BODYJAM® BODYPUMP®
BODYFLOW®
BODYATTACK® BODYCOMBAT® CXWORX® BODYJAM® BODYPUMP®
instructors are BODYBALANCE® instructors look instructors are strong, instructors are hip instructors have high
typically energetic / BODYFLOW® authentic in martial fit and toned, with and funky, with their levels of all-round
and athletic, having instructors are calm, arts and have a high strong core muscles own individual style fitness. They look like
upper levels of fitness centered and appear fitness level to deliver and good posture. On and dance really well. they lift weights and
to deliver high-energy strong and lean. With the program with high top of being physical Instructors ideally have a strong posture.
interval training and moderate to upper energy, explosiveness role models, they are have a background
core conditioning with levels of fitness they and power. great coaches and in dance and must Potential talent pools
strength and stamina. have a great ability to natural connectors.. be able to master
coach people through Potential talent pools the various styles in Weight trainers,
Potential talent pools the exercises. Potential talent pools the program to be an personal trainers,
Martial arts clubs and effective coach and team sports players
Super-fit and energetic Potential talent pools schools, military and Personal trainers, role model. (track and field, rugby,
amateurs, gymnastic police forces, athletic weight trainers, soccer etc.) and
schools, triathletes, Yoga teachers and clubs, personal members with an Potential talent pools physical education
running groups, health camps, trainers specialized exercise-science teachers.
running shops, gymnastic schools, in martial arts and background, Dance and acting
physical education Pilates and fighters. instructors schools, dance and
school, sport teams Tai Chi instructors of other group theater companies,
and those with a sports and those with sport fitness programs. hip hop groups, dance
aerobic backgrounds. aerobic backgrounds. clubs, cheerleaders,
gymnastics
associations.
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RPM™ SH’BAM® BODYSTEP® BODYVIVE® 3.1 LES MILLS GRIT™
RPM™ instructors Typically SH’BAM® BODYSTEP® BODYVIVE® LES MILLS GRIT™
look and move like instructors are likely instructors have instructors have coaches are fitness
cyclists. Appearing to be sociable and fun moderate to high moderate to high role models who
smooth and powerful loving. In addition to levels of fitness. levels of fitness inspire others through
on the bike, they have being fit and natural They are naturally and are able to their physicality and
high levels of aerobic movers, they need to coordinated, dynamic, demonstrate strength.
conditioning and are have vibrant, sassy friendly, upbeat great posture
able to inspire and personalities and be and uplifting. and technique. Potential talent pools
coach riders through able to create a great
hills, flats, mountain party atmosphere. Potential talent pools Potential talent pools Weight trainers,
personal trainers,
peaks, time trials and
interval training. Potential talent pools Gymnastic schools, Fitness experts that members with a sports
sports aerobic, specialize in cross- science background,
They also have a
Dance and acting cheerleaders, dance training and have a team sports players
great ability to
schools, theater and acting schools, passion for mastering (track and field, rugby,
create team spirit.
companies, sport teams. perfect technique. soccer etc.) and
Potential talent pools cheerleading physical education
and gymnastics teachers.
Triathletes, road associations.
cycling specialists,
cycling shops, courier
companies, physical
education school, and
sport teams.
GF_imp_manual_DF6.indd 24 5/02/15 8:56 am3-step instructor recruitment process and tools
STEP 1 STEP 2 STEP 3
Review and assess candidates as they take Candidates with teaching experience – Interview all selected
a class, introduce themselves and coach a teach 10 minutes on stage candidates thoroughly
simple exercise
STEP ONE – “MOVE/CHAT” PHASE TWO – “TEACH” LES MILLS™ INSTRUCTOR
CANDIDATE EVALUATION FORM
CANDIDATE NAME:
YES
HAS
POTENTIAL
NO
EVALUATION TOOL – for instructors already teaching only
NAME: PROGRAM:
INTERVIEW GUIDE
POTENTIAL PROGRAM: Use this tool during Step Two ‑ “Teach” of the recruitment process. This means you’ll only use it for candidates that are current LES MILLSTM
CHOREOGRAPHY: EVALUATE WHEN CANDIDATE PARTICIPATES IN CLASS
or free-style instructors. Those successfully evaluated will be interviewed during Step Three of the recruitment process and then will go to the
training module.
TO THE INTERVIEWER – GET IN THE INTERVIEWING ZONE
Remember, class members aren’t guinea pigs, so use this tool in a ‘controlled environment’ where candidates showcase their skills to a small,
Do they pick up choreography/combinations effectively? select group of instructors. Candidates should teach either two tracks of a LES MILLSTM program or 10 minutes of a free-style class so a Consider what you’re offering people who want to become LES MILLS™ certified instructors. You’re giving them the
reasonable sample of their teaching skills can be evaluated. opportunity to:
TECHNIQUE: EVALUATE WHEN CANDIDATE PARTICIPATES IN CLASS NO
CHOREOGRAPHY YES HAS POTENTIAL • Become part of a global family of more than 80,000 instructors
Do they move in time with the music? • Take part in life‑changing training for certification in each program
1. The choreography of the track flowed.
• Continuously improve through quarterly external training
PROGRAM ESSENCE: EVALUATE WHEN CANDIDATE PARTICIPATES IN CLASS • Develop skills to improve the health and well‑being of their community
2. His/her focus was outward, not on what the next move might be.
BODYATTACK™ • Teach established programs with a global reputation
NO
TECHNIQUE YES HAS POTENTIAL • Have access to world‑class training materials
1. They are high-energy
3. The candidate moved in time with the music and on the correct beat. • Obtain an international certification that allows them to travel and work
2. They are athletic and have a high fitness level
• Access a range of career options.
4. The candidate is physically fit to teach the program.
BODYBALANCE™/BODYFLOW® The opportunity is substantial, so it’s critical to set the scene for new recruits by explaining the bigger picture at the
beginning of the interview.
1. They are calm and centered 5. He/she moved in an authentic way for the program.
If you’re interviewing a free‑style instructor, it’s important to effectively manage their preconceptions of choreographed GF.
NO Please review the answer to this everyday challenge (www.lesmills.com/global/en/clubs/3.‑recruit‑world‑class‑instructors/
2. They look long and strong COACHING YES HAS POTENTIAL
everyday-challenges.aspx) in the LES MILLSTM GFM Explorer (www.lesmills.com/gfm).
BODYCOMBAT™ 6. The candidate’s cues were easily understood and followed. .
1. They look authentic in martial arts 7. Participants knew how to correctly execute the exercises/moves.
2. Their movements are high-energy and powerful
BODYJAM™
8. Participants got coached and motivated when they were struggling.
CRUCIAL FACTORS TO CONSIDER FOR RECRUITMENT
NO
CONNECTION YES HAS POTENTIAL
1. They are hip and a bit funky • Stay on track and select instructors who fit with the essence of the program they want to teach.
9. The candidate was welcoming and caring, and taught in an inclusive way. • Past behavior is the best indicator of future behavior; so, whenever possible, get examples from each candidate of
2. They have individual style and dance really well
previous actions they’ve taken.
BODYPUMP™ 10. The candidate taught in an enthusiastic and confident manner.
• Be consistent with your questioning so it’s easy to compare candidates.
1. They look like they lift weights • Make sure you understand any gaps in the candidate’s employment history to
11. Participants responded positively to the candidate.
obtain a clearer outline of their background.
2. They are grounded with a strong posture NO
FITNESS MAGIC YES HAS POTENTIAL • Each country and/or state has different legislation regarding recruitment and employment issues, so make sure
BODYSTEP™ you’re clear how local laws affect your interview process.
12. Does this candidate have the potential to consistently pack the
1. They are dynamic, friendly, uplifting and happy room?
2. They are coordinated • Ideally, candidates will have a “yes” or “has potential” for both items in bold and has at least 6/12 “yes” or “has potential” comments
for the whole form.
BODYVIVE™
• If a candidate has less than 6/12 ”yes” or “has potential” comments, and/or they do not have a “yes” or ”has potential” for the items
1. They are approachable and welcoming in bold, consider if you are willing to provide/support the extra training required to help the candidate consistently pack the room for
that program.
2. They have great posture and technique
RPM™
1. They look and move like a cyclist
2. They are smooth and powerful on the bike
These tools are in the Manager Recruitment Guide. Download it from www.lesmills.com/eclub
Watch the training video on how to recruit rock-star instructors. Ask your local Les Mills team for more information.
GF_imp_manual_DF6.indd 25 5/02/15 8:56 am26.
Organize a recruitment seminar
If you need to recruit more than three instructors we suggest you
organize a recruitment seminar.
OVERVIEW AGENDA 4. Thank you
Host a 2.5 hour seminar on 1. Welcome –– Offer a sincere thank you
an evening or weekend to
–– What is it like to be a LES MILLS™ group fitness instructor? to all attendees
attract and meet lots of
candidates at once. Run two Play the instructor video and give them the Getting Started brochure
–– Explain the rest of the
to three weeks before the –– Explain the training, and the financial and time commitments required recruitment process
instructor module training. –– Let candidates hear from both a new and an experienced instructor
A great way of saving time, it is
cost-effective and offers a fun 5. Follow-up and next step of
2. Take candidates through steps one and two of the three step selection
recruitment experience in a
selection process
professional way. –– Managers ‘compare notes’
–– All recruits participate in either a full or taster class. Offer appropriate on all candidates
It’s not an audition but a seminar, technique sessions prior to the class commencing if required
so a wide range of potential –– Notify unsuccessful
candidates can attend without –– Have candidates introduce themselves to the group candidates in writing
the stress of a formal audition. –– Coaching drill: All recruits coach a push-up or a squat to someone else –– Take all successful candidates
–– Invite experienced instructors to teach 10 minutes to the rest through a one-on-one
Advertise the seminar two to
of the group interview using the Manager
three weeks in advance, both
Recruitment Guide
internally and externally. Think 3. Q&As
about the best places to find the –– Book successful candidates
people you are looking for and –– Offer to answer any questions into the training
advertise to them. –– Mention some of the most commonly asked questions to get
the ball rolling
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28.
Training your instructors with Les Mills
Building rock-star instructors – fast
Training actions Les Mills Club
Selection of candidates
Initial module training
Clearance to teach at the end of training - grading system
Team-training before launch
Send videos for instructors certification (up to 12 weeks post module)
International instructor certification
Ongoing training - quarterly workshops
Team-training before quarterly launch
In-house quality control
Advanced instructor training - AIM 1 and AIM 2
GF_imp_manual_DF6.indd 28 5/02/15 8:57 amGet your team ready to launch
Initial training module to international certification
STEP 1 STEP 2 STEP 3
Initial Instructor Training Nail the basics Practice basic coaching skills Dress rehearsals
Finish learning choreography • Level 1: Practice alone or with Plan launch class(es)
DONE 100%. partner focusing on pre-cueing • Allocate tracks to instructors
of choreography changes
Practice with DVD: • Sort out stage position
• Level 2: Practice with partner • Choose someone to do
• Firstly, face the TV screen to class introduction
and add basic coaching
ensure timing accuracy
cues: track focus, setup and • Plan matching or
compulsory cues complementary gear
• Secondly, turn away from the TV
• Level 3: With partner, then with Script and rehearse class intros
Practice with partner in front of
group, introduce follow-up cues and send-off.
mirror focusing on technique
(how to improve technique and
and timing. Continue individual preparation.
benefits cues), corrections and
motivational cues Organize at least two team
Work on fitness using specific
practices with all instructors in the
program challenge (see Instructor
five days leading to the event:
Program Manual).
DONE • The second team practice
should be a dress rehearsal 48
hours (max) before the event
• All club staff (including the
sales and front desk team)
should be present and
provide feedback
DONE
GF_imp_manual_DF6.indd 29 5/02/15 8:57 am30.
STEP 4 STEP 5
Launch day International certification
Instructors run through track Record a full class on video 11
focus, music, choreography and weeks (max) post initial training.
key cues before the class.
Send video to local agency
Do one last run-through with no later than 12 weeks post
team before the class. initial training.
Pre-set the space to ensure International certification.
equipment, microphone, music
are ready to go.
DONE
All instructors in club connecting
with people 30 mins pre-class.
Deliver an unforgettable launch
class experience!
All instructors to mingle with
members and guests after class.
DONE
GF_imp_manual_DF6.indd 30 5/02/15 8:57 am4. Product knowledge
Getting all your staff involved
is crucial to your success.
Boosting your attendance and membership
sales depends on your team’s ability to sell
your program offering to members and
prospects. Give them first-class product
knowledge so they communicate effectively.
GF_imp_manual_DF6.indd 31 5/02/15 8:57 am32.
2-hour product team training for all staff
Run a dynamic and STEP 1 - Introduce your goals for the program implementation and the launch event.
interactive team- STEP 2 - Instructors teach the new program so the rest of the staff can experience it for real,
as participants and beginners.
training session by
STEP 3 - Give each staff member a copy of the Getting Started brochure and a copy of the
following this outline. product knowledge page from this manual. Then organize three drills.
DRILL 1 - Features and benefits DRILL 2 - Scenarios DRILL 3 - Overcoming objections
Put staff in groups of three, Invite staff to make different groups of three and give each group one of Ask all of the team to individually
ideally you want a mix of the following profiles: come up with the top five objections
instructors and the sales/front- people might have before attending
desk team in each group. • 40-year-old woman who hasn’t exercised regularly for some years a class (i.e. why they wouldn’t
and is lacking in confidence but wants to lose weight and get back initially want to go), and the top five
Allocate each group three in shape. objections to do a class once they’ve
characteristics of each program already tried it.
you are launching. • 30-year-old guy with a highly driven personality, has a demanding job
and wants to maintain fitness and shape without spending too much Invite staff to share with the group
For example with time doing it. and then select the top five in both
BODYPUMP™: weight training categories across your team.
to music, pre-choreographed • 25-year-old woman, exercising already, who is looking for fun and
program, 55-minute full body energetic ways of exercising during the week. Put people into pairs and allocate a
workout, great sounds etc. Ask each group to discuss and prepare how they would present and ‘sell’ few objections to each group.
Give them five minutes to find the program to that specific prospect or member. They must choose Ask each of them to work out how
three participant based benefits carefully the features and benefits they would use for a specific person. they would overcome each objection
for each of the characteristics. Group role play with one person from another group playing the role of and motivate the person to try the
the customer. class or to do it again.
Ask each group to present and
feedback if necessary. Feedback and repeat for each program you are about to launch. Debrief answers and share ideas of
your own.
GF_imp_manual_DF6.indd 32 5/02/15 8:57 amSTRENGTH
BODYPUMP®
BODYPUMP® is the original barbell class, now running in more than 14,000 clubs worldwide.
This program is a proven crowd-puller. It’s one of the fastest ways to shape up and lose body fat and ideal
for just about anybody who wants to add strength training into their aerobic workout, build lean muscles
and burn fat. Its simplicity makes it a great starting point to develop strength, fitness and confidence.
Essence The encouragement, motivation Benefits
BODYPUMP® is a weights and great music you get in a • Shape and tone your body
class for absolutely everyone. BODYPUMP® class will help
• Improve bone health
This form of weight training will you achieve much more than on
your own! • Improve your core strength
make you toned, lean and fit.
Using light to moderate weights Instructors will show you all the
moves and techniques to make
with lots of repetition (reps), Getting started?
BODYPUMP® gives you a your first class safe and fun. You
will leave feeling challenged You can adjust a BODYPUMP®
total body workout that burns
and motivated, ready to come workout to your current fitness
lots of calories. It’ll also tone
back for more. level:
and shape your body, without
adding bulky muscles. The rep • Start with really light weights
effect – a scientifically proven or even just a bar
Les Mills formula – is the secret • Build up from four or five
to developing lean athletic tracks to a full class
muscle without the need for • Start slowly with one to
heavy weights. two classes a week
GF_imp_manual_DF6.indd 33 5/02/15 8:57 amCARDIO
34.
BODYCOMBAT®
Essence Benefits Getting started?
BODYCOMBAT® is a high • Have fun learning how You can adjust a
energy martial arts-inspired to punch and kick BODYCOMBAT® workout
workout. You’ll learn how to • Destroy calories to your current fitness level:
punch, kick and strike your way • Take the options the
• Build self-confidence
to superior fitness and strength. instructor gives
and co-ordination
This non-contact workout
• Build up from four or five
requires no experience but
tracks to a full class
teaches you moves from Karate,
Taekwondo, Boxing, Muay Thai, • We guarantee you’ll walk
Capoeira and Kung Fu. Leave away with less on your
your inhibitions at the door and mind than when you
bring your best fighter attitude walked in - knocking the
– you’ll be releasing stress, door down to your next
having a blast and feeling like a BODYCOMBAT® class
champion before you know it.
GF_imp_manual_DF6.indd 34 5/02/15 8:57 amCARDIO
BODYSTEP®
Essence Benefits Getting started?
BODYSTEP® is a full body • Get your heart rate up and All you need to do is follow your
cardio workout that gets increase cardio fitness instructor as they coach you
everyone from newcomers to • Tone and shape your butt through options:
fitness veterans energized. and legs • Start with a BODYSTEP®
Basic stepping, just like walking • Improve coordination Athletic class if you can, as
up and down stairs, is at the and agility you won’t need to worry
heart of BODYSTEP™ - the about co-ordination or
class that will really tone your fancy footwork
butt and thighs. • Build up from four or five
BODYSTEP® Classic features tracks to a full class
some quicker stepping where
you get the opportunity to
showcase your rhythm and flair.
In the newest variation,
BODYSTEP® Athletic, you’ll also
do moves like burpees, push
ups, and use a weight plate to
work the upper body. There’s
always lots of options to get you
through the workout safely.
GF_imp_manual_DF6.indd 35 5/02/15 8:57 amCARDIO
36.
RPM™
Essence Benefits Getting started?
RPM™ is an indoor cycling class, • Improve your aerobic Instructors will show you how
set to the rhythm of motivating fitness to set up your bike and you can
music. It burns a lot of calories • Burn calories and fat adjust an RPM™ workout to your
and gets you fit. current fitness level.
Based on the sport of cycle • Build up from four or five
racing, RPM™ uses a series of tracks to a full class
simulated climbs and sprints
to create a workout where you
control the intensity - it’s literally
easier than riding a bike.
Instructors will show you the
all the basic cycling moves
like standing up, sitting down,
changing hand positions,
speeding up and slowing down.
You control your own resistance
levels and sprint speed, so you
can build your training level up
over time.
An RPM™ class will leave you
with a sense of accomplishment
and feeling euphoric, ready to
come back for more.
GF_imp_manual_DF6.indd 36 5/02/15 8:57 amFL E X I B I L I T Y/CO R E
BODYBALANCE®
Essence Benefits Getting started?
BODYBALANCE ®
• Improve strength Instructors will show you
is a new yoga class for anyone and flexibility appropriate options to
and everyone. It uses a range of • Physical and mental adjust a BODYBALANCE®
movements and motion set to benefits class to your current level.
music that will improve your mind,
• Leave feeling serene • Build up from four or five
your body and your life.
and relaxed tracks to a full class
Bending and stretching
through safe and simple yoga
moves, a BODYBALANCE®
class blends elements of Tai Chi
and Pilates to strengthen
your entire body.
Breathing control is a part of all
the exercises, and instructors
will always provide options for
those just getting started.
If you haven’t tried yoga
before then BODYBALANCE®
is a great introduction that
complements all other forms
of exercise. The variety in a
BODYBALANCE® class also
makes it appealing to people
already doing some form of yoga.
GF_imp_manual_DF6.indd 37 5/02/15 8:57 amCARDIO
38.
BODYJAM®
Essence Benefits Getting started?
BODYJAM® is the ultimate • Great for overall fitness • Wear comfortable loose
combination of music, culture • Lose yourself in chart clothing
and dance. Tracks that you topping music and the • Build up from four or five
love right now? They’re in hottest dance moves tracks to a full class
BODYJAM®. That new style
• Improve coordination
you’ve heard about? It was in
BODYJAM® last year.
BODYJAM® is made up of:
House, Hip Hop, Drum ’n’ Bass,
Trap, all styles of EDM, it’s the
soul of BODYJAM®.
Choreographed by Gandalf
Archer-Mills.
GF_imp_manual_DF6.indd 38 5/02/15 8:57 amC A R D I O/CO R E
STRENGTH/
BODYVIVE® 3.1
Essence Benefits Getting started?
BODYVIVE® 3.1 is a 45-minute • Build fitness There are always options for
cross-training workout with • Tone your body those new to exercise and group
the perfect mix of cardio, core fitness. Take the low impact
• Increase energy
and strength. It’s designed options, and spend your first
specifically for women, and will few classes learning the moves.
tone the entire body. It’s time to get it all, so try a
Developed by a team of BODYVIVE® 3.1 class today
leading fitness professionals,
BODYVIVE® 3.1 is one of the
safest and most effective
workouts around. We mix
lunges, squats, running and
tubing exercises, with great
music to leave you feeling
satisfied, motivated
and energetic.
Guided by an experienced
instructor, you’ll get all the
attention you need to execute
movements correctly, whatever
your fitness level.
\
GF_imp_manual_DF6.indd 39 5/02/15 8:57 amCARDIO
40.
BODYATTACK®
Essence Benefits Getting started?
BODYATTACK® is a high-energy • Functional fitness - feel You can adjust a
fitness class with moves that stronger in everyday life BODYATTACK® workout to
cater for total beginners to our • Tone and shape your body your current fitness level:
total addicts. We combine • Take the low-impact
• Improve your coordination
athletic movements like running, options
and agility
lunging and jumping with
• Build up from four or five
strength exercises such as push-
tracks to a full class
ups and squats.
A fabulous LES MILLS™ instructor
will pump out some energising
tunes and lead you through
this whole-body workout. It will
challenge your limits in a good
way, leaving you with a sense
achievement. Be ready to keep
coming back for more.
One of the best things about
BODYATTACK® is it improves
your functional fitness – that’s
the fitness that you need for
everyday life.
GF_imp_manual_DF6.indd 40 5/02/15 8:57 amCARDIO
SH’BAM®
Essence Benefits Getting started?
A fun-loving, insanely addictive • Master simple • Wear comfortable
dance workout. SH’BAM® is an dance moves loose clothing
ego-free zone – no dance • Have fun whilst working • Build up from four or five
experience required. Just bring up a sweat tracks to a full class
a playful attitude, an open
• Build confidence
mind and a cheeky smile. Your
instructor will guide you through
simple (yet sassy) dance moves,
all set to a party playlist.
GF_imp_manual_DF6.indd 41 5/02/15 8:57 amFL E X I B I L I T Y/CO R E
42.
CXWORX®
Essence Benefits Getting started?
CXWORX™ provides the vital • Stronger core in just Listen for the options
ingredient for a stronger body 30 minutes instructors give so you can
while chiselling your waist line. A • Learn how to activate the adjust the workout to your
stronger core makes you better muscles responsible for own fitness level.
at all things you do - it’s the glue optimal core control
that holds everything together.
All moves in CXWORX™ have
options, so it’s challenging but
achievable for your own level
of fitness. Trained instructors
guide you through correct
technique as you work with
resistance tubes and weight
plates, as well as body weight
exercises like crunches and
hovers. We also include hip,
butt and lower back exercises.
Every CXWORX™ class
emphasizes great technique and
awareness so you learn about
your body and make it stronger.
GF_imp_manual_DF6.indd 42 5/02/15 8:58 amHIIT
LES MILLS GRIT™ STRENGTH
Essence Benefits Getting started?
LES MILLS GRIT™ Strength • Rapidly improves strength The coach will provide options
is a 30-minute high-intensity • Increases lean muscle and the weight selections cater
interval training (HIIT) workout, for people at different levels
• Puts your metabolism into
that improves strength and of fitness.
overdrive, burning calories
builds lean muscle. This workout Use as many breaks as you need
for hours after the workout
uses barbell, weight plate – stop, then join in again when
and body weight exercises to • Forget hours of training -
you’re ready. Build up to use
blast all major muscle groups. 30 minutes is all it takes
only the set rests and recoveries.
LES MILLS GRIT™ Strength is • Train at your own pace with
Build up from 20 minutes to the
scientifically proven to work a motivated team around
full 30 minute workout.
and the exercises are simple to you driving together
execute and easy to follow. It towards great results
will push you to your limits, allow
for optimal recovery and then
push you again even further.
LES MILLS GRIT™ Strength
takes cutting edge HIIT and
combines it with powerful music
and inspirational coaches who
will be down on the floor with
you, motivating you to go harder
and get fit, fast.
GF_imp_manual_DF6.indd 43 5/02/15 8:58 amHIIT
44.
LES MILLS GRIT™ PLYO
Essence Benefits Getting started?
LES MILLS GRIT™ Plyo is • Rapidly improves athletic The coach will provide options
a 30-minute high-intensity performance and the variable bench height
interval training (HIIT) • Increases power and and weight selections cater
plyometric-based workout, explosiveness for people at different levels
that will make you perform of fitness.
• Builds a lean, athletic shape
like an athlete. This workout Use as many breaks as you need
uses a bench and combines • Puts your metabolism into
– stop, then join in again when
explosive jumping exercises overdrive, burning calories
you’re ready. Build up to use
with agility training to build for hours after the workout
only the set rests and recoveries.
a powerful, lean and athletic • Forget hours of training -
Build up from 20 minutes to the
body. LES MILLS GRIT™ Plyo 30 minutes is all it takes
full 30 minute workout.
is scientifically proven to work
• Train at your own pace with
and the exercises are simple
a motivated team around
to execute and easy to follow.
you driving together
It will push you to your limits,
towards great results
allow for optimal recovery
and then push you again even
further. LES MILLS GRIT™ Plyo
takes cutting edge HIIT and
combines it with powerful music
and inspirational coaches who
will be down on the floor with
you motivating you to go harder
and get fit, fast.
GF_imp_manual_DF6.indd 44 5/02/15 8:58 amHIIT
LES MILLS GRIT™ CARDIO
Essence Benefits Getting started?
LES MILLS GRIT™ Cardio is a • Rapidly improve The coach will provide
30-minute high-intensity interval cardiovascular fitness various options.
training (HIIT) workout that will • Increase speed Use as many breaks as you need
improve cardiovascular fitness, – stop, then join in again when
• Maximize calorie burn
increase speed and maximize you’re ready. Build up to use
during the workout
calorie burn. This workout uses a only the set rests and recoveries.
variety of body weight exercises • Put your metabolism into
overdrive, burning calories Build up from 20 minutes to the
and provides the challenge and
for hours after the workout full 30 minute workout.
intensity you need to get results
fast. LES MILLS GRIT™ Cardio • Forget hours of training –
is scientifically proven to work 30 minutes is all it takes
and the exercises are simple to
• Train at your own pace with
execute and easy to follow. It
a motivated team around
will push you to your limits, allow
you driving together
for optimal recovery and then
towards great results
push you again even further.
LES MILLS GRIT™ Cardio
takes HIIT and combines it with
powerful music and inspirational
coaches who will be down on
the floor with you, motivating
you to go harder to get fit, fast.
GF_imp_manual_DF6.indd 45 5/02/15 8:58 am46. GF_imp_manual_DF6.indd 46 5/02/15 8:58 am
6. Marketing and promotion
You can’t sell a secret
Tell everyone in your club, their friends
and prospective members about your
new programs.
GF_imp_manual_DF6.indd 47 5/02/15 8:58 am48.
Make the most of your co-branding
with the global leader in group fitness
Use award-winning marketing material to launch your programs
and promote them on an ongoing basis.
Class passes Email templates Launch and quarterly re-launch resources
SIMPLY HAND THIS COMP
LETED
PASS TO RECEPTION
THIS PASS ENTITLES YOU
TO ANY LES MILLS
GROUP FITNESS CLASS,
FOR FREE AT THIS
CLUB. STRICTLY ONE
PASS PER PERSON.
CLUB DETAILS:
OFFER ENDS:
S
AS
NAME:
ADDRESS:
L
D
IEN
E CS
FR PHONE:
ING A EE EMAIL:
R
BR OR F
N
F
O AS
MEMBER’S NAME:
MEMBERSHIP #:
P
EMAIL:
Class pass3.indd 1 Class pass3.indd 2 20/12/13 11:36 am
20/12/13 11:36 am
GF_imp_manual_DF6.indd 48 5/02/15 8:58 amTop 5 tools to launch your event internally
Think about a movie premiere...
SIMPLY HAND THIS COMPLETE
D
PASS TO RECEPTION
Are you keen to give Les Mills BODYSTEP™ a try? Find out which variation Describe a typical class
Get results Athletic of BODYSTEP™ is right for you! There are 12 tracks of music in a BODYSTEP™ class and 11
THIS PASS ENTITLES
Frequently asked questions
YOU TO ANY LES MILLS
Take regular BODYSTEP™
or BODYSTEP™ tracks of music in a BODYSTEP™ Athletic class. Each class
has a specific exercise focus to create a full-body workout.
GROUP FITNESS classes and you will:
CLASS, will I be too uncoordinated? feel ‘in flow’
tricky – FOR
It looks FREEbefore
AT THISyou start to for a leaner body BODYSTEP™ BODYSTEP™ Athletic
CLUB. STRICTLY takes a few classes • Burn lots of calories
ONE
It usually PASS PER PERSON.You’ll feel more comfortable the body 1. WARMUP Warm the body with simple aerobic moves.
step. Don’t give up!
on the • Tone and shape
If your club runs BODYSTEP™ fitness levels
FEEL LIBERATED AND ALIVE WITH THIS UNLEASH YOUR POWER AND ATHLETICISM
CLUB DETAILS: with each class you attend. try to attend one • Raise overall ENERGIZING AND FUN STEP WORKOUT. WITH STRONG FUNCTIONAL STEP TRAINING.
2. STEP WARMUP Learn how to step correctly as we continue to warm the body.
Athletic intro classes,
and BODYSTEP™ • Improve coordination
3. STEP ORIENTATION In this track, we
before your first class. density gradually lift the intensity of the workout by
bone health and Les Mills BODYSTEP™ is the invigorating step Les Mills BODYSTEP™ Athletic is the challenging,
• Improve your
increasing our range of motion and adding
to bring? through 3, 4 & 5. In a BODYSTEP™
and lung capacity
light propulsions.
workout that pushes your fat-burning systems functional step workout that motivates you to really
What do I need for foot stability. Dress your heart
Your legs
Athletic class tracks 3,4 and
of training shoes • Increase into high gear. up the intensity.
Wear a good pair and water bottle. fitness workout 5 feature an interval-based
a full-body cardio
4. STEP ATHLETIC This is the first peak.
and bring a towel functional step training approach,
in comfortable clothes
It’s time to lift the energy and your heart rate,
Using a height-adjustable step and movements on, Featuring short bursts of circuit-styled functional
OFFER ENDS: and break a sweat and climb higher with more which includes 45 seconds
to be? programs, new BODYSTEP™ over and around it, BODYSTEP™ combines fun, step- training combined with traditional step-based cardio athletic stepping moves. of ‘push yourself to the limit’
Like all Les Mills™
S
How fit do I need levels. new music and
classes, featuring
intensity followed by 30 seconds
for people of all fitness BODYSTEP™ Athletic
based cardio blocks with muscle conditioning tracks blocks and muscle conditioning tracks, BODYSTEP™
will love it,
BODYSTEP™ is you’re up for a
5. MIXED STRENGTH Time to lower the step of recovery.
months.
is a great option if produced every three that are designed to shape and tone. It all comes Athletic focuses on driving power and athleticism – so a level. We ease back on the cardio and place
BODYSTEP™ Athletic choreography, are
AS
you choose together with popular hit music and vibrant and you can embrace your inner athlete. bigger demands on the legs and glutes for
blast. Whatever option
more intense cardio
lower body strength and toning.
NAME: anytime by engaging instructors.
intensity of the workout BODYSTEP™ Athletic is the ideal option if you want
you can vary the 6. POWER PEAK Power up for the second peak. We use powerful stepping
of your step. The flavour-fuelled fun of BODYSTEP™ is ideal if you to push yourself to the limit and propel your fitness up
changing the height
eventually.
exercises and dynamic lateral movement to improve cardio and endurance fitness.
ADDRESS: like the idea of getting your groove on and having a a notch (or three).
CL
I take a class?
ND
How often should BODYSTEP™ or little fun as you work out.
TRY BODYSTEP™ ATHLETIC IF:
to attend of three
7. STEP RECOVERY Catch your breath with slower and more controlled stepping
For best results try exercises to focus on balance and stability and on lower body toning and sculpting.
RIE
classes a week. TRY BODYSTEP™ IF: • You thrive on challenge
BODYSTEP™ Athletic
• You get motivation from sing-along
AF E
PHONE: • You’re looking to condition and tone your body 8. PARTY STEP Let your hair down and have
8 & 9. In a BODYSTEP™ Athletic
music and approachable instructors
Any tips for beginners?
fun in this ‘anything goes’ part of the class.
• You like the intensity of cardio blasts class this is where you need to
ING RE
step height We use different themes and movement styles
E
EMAIL: • Start on a lower Focus on what
• You’re looking to condition and tone your body
• You want to push your fitness to the limit - quickly to create a party on the step. be prepared to give it everything
using your arms. you’ve got – it’s one track featuring
• Do the class without
• You want to improve your coordination
BR OR F
S
six blocks of intense Athletic
9. SPEED STEP A signature track for
do
ONAS
your feet need to
stepping. This track can come
stepping with a move
BODYSTEP™. Lower the step height and
before or after the PEAK track.
a move, continue
F
step faster for speed and agility training.
MEMBER’S NAME: • If you get lost in if you feel
with. Observe, and
that you feel comfortable
give the move a go
10. PEAK This is the third and final cardio peak where you have the option to raise
MEMBERSHIP #: up to the challenge,
the height of your step. This track is a physically challenging combination of dynamic
propulsive exercises and strong lower-body moves.
Duration Exercise Intensity Burn Equipment Music Results Duration Exercise Intensity Burn Equipment Music Results
P
EMAIL: Type Rate Type Rate
11. RECOVERY/CONDITIONING Catch your breath as you work your
55 minutes Step based Moderate Up to Height Fun and Improves 55 minutes Step High Up to Height Chart Quickly gluteals and legs, then move to the floor for conditioning work for the upper
cardio to high 620 adjustable funky hit heart and based intensity 650 adjustable topping improves body and abdominals.
intensity calories step music lung fitness, featuring calories step tunes heart and
agility and interval lung fitness.
coordination. training Increases
Increases strength, 12. COOLDOWN/STRETCH We stretch our worked muscles as we cool down.
strength and endurance,
endurance agility and
This completes the full-body workout.
coordination
or visit:
ask your instructor
For more information
dystep
lesmills.com/bo BodyStep athletic DLE_FINAL.indd 2 15/01/14 4:15 pm
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15/01/14 4:15 pm
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1
DLE_FINAL.indd
BodyStep athletic
Banners Emails Posters Free class passes Getting Started Brochure
Hang/place one banner Send promotional emails Put up in common areas. Instructors, members, To be available at front
in your lobby or common to your members staff: start distributing desk, next to group fitness
area as a ‘coming soon’ Put up near membership/ to friends, networks, schedule or near group
• Four weeks out from sales area.
attraction up to three to prospective members two fitness studio two weeks
event
four weeks prior to your Put up in and near group to three weeks pre-event. pre-event and ongoing.
launch event. • Two weeks out from event fitness studios. Send as an event invitation Instructors and staff
• Seven days out from
Hang a second banner in Refresh regularly using to non-converted guests distribute to current
event
group fitness studio the new material that’s and prospects you’ve members as needed.
two weeks prior your • 24 hours out from event regularly updated at come into contact with
Give to prospects along
launch event. Send promotional emails lesmills.com. over the past three months.
with guest pass.
to your guests Offer reward for members
Membership sales team
• Two to three weeks and staff who have free
provides to new members
out from event passes redeemed at
on an ongoing basis.
your club.
• Seven days out from
event
• Two days out from event
*All resources can be found online at lesmills.com/eclub. Please contact ask@lesmills.com.au or +612 6282 8192 for your log in details
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