Haas Women in Washington - SPRING 2021 - University of California, Berkeley
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S P RIN G 2021
S PRI NG 2 0 2 1
02>
Haas Women
in Washington
Three professors managing
nation’s finances
Plus:
ALUMNI ACCELERATE
HEALTHCARE’S FUTURE P. 12
THE FONT DETECTIVE P. 20
TEN
8
A new
PRO SPORTS
business model
PAGE 26
9
TAKE AWAYS 6
The crime-
How e-tailers
TRICK
fighting you into
power of buying more
PAGE 9
FONTS
PAGE 20
7
A virtual hug
2 PAGE 8 from your
HAAS ALUMNI
Lessons in TEAM BUILDING NETWORK
from hackers and hula hoopers PAGE 55
3 Why
BAD IDEAS
PAGE 51 spread in
A beloved social
networks
BOOKSTORE’S PAGE 4
secrets for
success 4
Technology
The actual accuracy of that will revolutionize
PHOTO: C HRISTIN A GA NDOLFO; I LLUSTRATION S: DRUE WAG NER
election polls FIREFIGHTING
PAGE 6
5 PAGE 45
10
MASTHEAD
1
Ute Frey Contributing Writers Address changes: SPRING
A look Executive Editor Michael Blanding, Mickey Butts,
Meilan Carter-Gilkey, Krysten
alumni@haas.berkeley.edu
Contact:
2021
at the Amy Marcott
Managing Editor
Crawford, Jeneé Darden, Nancy
Davis Kho, Andrew Faught,
letters@haas.berkeley.edu
Berkeley Haas Magazine,
future of From left: Jason Bellet,
BS 14; Indu Subaiya, MBA EmDash
Morgan Foy, Carol Ghiglieri,
Kate Madden Yee
UC Berkeley
2001 Addison St., Ste. 240
healthcare 06; and Terrell Baptiste,
MBA 20; are three of many
Art Director
Berkeley Haas is published
Berkeley, CA 94704
Haas alumni pushing the
PAGE 12 Staff Writers three times a year by the Haas
boundaries of healthcare. Laura Counts, Kim Girard, School of Business, University
Natasha Payés of California, Berkeley. Cover: Tim O’Brien
PUBLIC POLICY
National Treasures
PHOTO: © SHAWN THEW - POOL VIA CN P/C NP VIA ZUMA WIRE
Haas economists manage nation’s finances
BY LAURA COUNTS
Three Berkeley Haas economists are continuing the school’s
long tradition of public service in Washington, D.C.: Assoc. Dean and Prof.
Catherine Wolfram and Assoc. Prof. Adair Morse have joined Prof. Emeritus
Janet Yellen, who serves as secretary of the U.S. Department of the Treasury.
Yellen, the first woman to lead the Federal Reserve, is now the first
woman to serve as treasury secretary. She’s also the first person to have
served in the nation’s three top economic roles, since she also chaired the
President’s Council of Economic Advisers during the Clinton administration.
< More Online Haas economist and Distinguished Prof. Laura D’Andrea Tyson was the first
2 Learn about the long history of Haas
economists influencing public policy:
haas.org/public-policy.
woman to chair the Council of Economic Advisers. CONTINUED ON NEXT PAGE>
Berkeley HAAS
< CONTINUED FROM PREVIOUS PAGE PERSPECTIVES
media—even by artificial users known as bots. “Ten years ago, no one was talking
Like-Minded
In an experiment, Guilbeault and colleagues
Yellen is credited with shepherding the country
asked numerous people to identify what they saw
about ‘fake news,’ and now everyone
out of the Great Recession when she led the Fed
from 2014 to 2018 and will now serve as Pres-
in Rorschach blots. is trying to categorize whether #HAASOME
“In small populations, there was a ton of vari-
ident Biden’s lead economic advisor as he con-
ation in how people described the shapes,” says
news media is fake or not.”
fronts the fallout from the coronavirus pandemic. The power and vulnerability of Guilbeault. “As you increase the size of the pop-
She will also be instrumental in helping Biden it, and you get a cascade.”
reduce income inequality and initiate an economic
social networks ulation, however, rather than creating unpredict-
Interestingly, he and his colleagues were able to
ability, you could actually increase your ability to
recovery package focused on manufacturing and manipulate people’s choices by introducing bots
predict the categories they’d decide on.”
clean-energy jobs. BY MICHAEL BLANDING with an agenda into the system. These automatic
The large groups consistently settled on just
ILLU STRATION: DANIEL HERTZBERG
“Economics isn’t just something you find in participants continually implanted the idea that
a handful of ways to describe the numerous dif-
Prof. Emeritus Janet Yellen a textbook,” Yellen wrote on Twitter after being the ink blots looked like a sumo wrestler, an oth-
Secretary of the U.S. There’s a reason ideas—even erroneous ferent blots, including “crab,” “bunny,” “frog,”
sworn in. “It can be a potent tool to right past erwise unpopular category. Sure enough, when
Department of the Treasury ones—catch fire on social media, says Berkeley and “couch.”
wrongs and improve people’s lives.” bots accounting for 37% of participants pushed
Haas Assistant Professor Douglas Guilbeault: “When you’re in a small group, it’s more likely
Yellen has also increased the department’s the idea, human users also started adopting it over
groupthink. His new research, published in for unique perspectives to end up taking off and
focus on fighting climate change. Wolfram, the other categories.
Nature Communications, shows that large groups getting adopted,” Guilbeault explains. “Whereas
Cora Jane Flood Professor of Business Adminis- What’s more, when researchers afterwards TOP SCHOLAR
all tend to think alike and illustrates how eas- in large groups, you consistently see ‘crab’ win
tration, started March 1 in the position of dep- showed those participants the image commonly
ily people’s opinions can be swayed by social out because separate individuals are introducing Matteo Maggiori,
uty assistant secretary for climate and energy deemed a crab by other groups, they were much
PhD 12, won the
economics in the Office of Economic Policy. She more likely to call it sumo as well. “We showed
prestigious Fischer
is a world-renowned expert who has published people the crabbiest crab,” Guilbeault says, “but
Black Prize honor-
extensively on climate and energy economics and now plenty of people described it as looking like
ing the top finance
led randomized controlled trials to evaluate energy a sumo.”
scholar under 40.
programs in the U.S., Ghana, and Kenya. The same phenomenon happens on social
The biennial award
“It’s fantastic that the Biden administra- media, says Guilbeault, who has previously
Prof. Catherine Wolfram from the American
Deputy Assistant Secretary tion is paying so much attention to climate researched the influence of Twitter bots. By push-
Finance Association
for Climate and change,” says Wolfram. “It’s one thing to sit in ing an idea continuously, both real and automated
Energy Economics is analogous to the
your office and write about what policy makers users are able to sway the majority to use their
John Bates Clark
should and shouldn’t do, but I’m really excited terms. “In some sense, Trump’s presidency was a
Medal in economics.
to be a part of those efforts.” war over categories,” Guilbeault says. “Ten years
Maggiori’s research
Morse, the Soloman P. Lee Chair in Business ago, no one was talking about ‘fake news,’ and
has included the
Ethics and a member of the Haas Finance Group, now everyone is trying to categorize whether news
analysis of inter-
began in February as deputy assistant secretary of media is fake or not.”
national capital
capital access in the Office of Domestic Finance, For that reason, he says, content moderation
flows, exchange rate
which develops policies and guidance for Treasury by social media platforms that relies on identi-
dynamics, bubbles,
Department activities in the areas of financial fying the difference between real and fake news
and the role of tax
institutions, federal debt finance, financial regu- may actually be doing more harm than good by
havens. He’s an
lation, and capital markets. subtly validating those very categories. A better
associate profes-
Assoc. Prof. Adair Morse Morse had spent much of the pandemic helping approach, Guilbeault says, may be to focus on
Deputy Assistant Secretary sor at the Stanford
small businesses. She and Tyson developed an inno- eliminating the bots spreading the categories in
of Capital Access Graduate School of
vative loan program that uses public capital to attract the first place—or to create more accurate cate-
Business. In 2013,
private lenders and provide low-interest credit to the gories that are also appealing enough to spread.
Haas Prof. Ulrike
most vulnerable small businesses. It became the foun- “You could do market research in a networked
Malmendier was
dation of the state’s California Rebuilding Fund and a focus group,” says Guilbeault, in order to dis-
the first woman to
program in Berkeley. cover and spread more benign ideas. Those strat-
receive the prize.
“I’m thrilled to have the opportunity to egies might ultimately succeed better than using
serve in the Biden Administration and to join flags or warnings in changing the way people
the team at Treasury, serving the people of this communicate, leading to a more civil public dis-
great country,” says Morse. course overall.
< More Online The Takeaway The Takeaway
4 Listen to “Who’s Yellen Now?” a Hamilton-
style rap created by rapper and songwriter
Dessa, a member of the hip-hop collective
Doomtree: smarturl.it/DessaYellen.
This Berkeley Haas research on
groupthink was named one of Wikipedia’s
notable scientific events of 2021.
Our unique perspectives might hold up in
small groups, but in large ones, like on social
media, our beliefs are vulnerable to the
manipulative power of groupthink.
5
Berkeley HAAS SPRING 2021
Research >> 1,400 POLLS ANALYZED // GENERAL ELECTIONS &
Snapshot PRIMARIES in 2008, 2012, 2016
MARGINS OF
#HAASOME 5
ERROR
In order to be 1 YEAR BEFORE
4.5 ELECTION
95% accurate,
ADJUSTMENT FACTOR NEEDED FOR 95% ACCURACY
margins of error
pollsters need should be tripled
to greatly 4
increase the 1 WEEK BEFORE
margins of 3.5 ELECTION
margins of error
error they should be doubled
report. 3
2.5
UNNAMING BARROWS 2
Last fall, the uni-
1.5
versity removed the
RESEARCH
name Barrows Hall
from the building
POLLING TRUTH
70 60 50 40 30 20 10 1
that housed the
business school NUMBER OF WEEKS UNTIL ELECTION
from 1964 through
1994 due to the leg- ACCURACY
acy of white suprem- Just how accurate are election polls? OF POLLS 70% 1 YEAR+ BEFORE
acy and racism Most polls THE ELECTION
less than 40% of polls
espoused by former ask, “If the
PERCENTAGE OF POLLS WITHIN MARGIN OF ERROR
BY LAURA COUNTS are accurate
UC President David election were 60%
Prescott Barrows. held today,…”
Public confidence in election polls plum- A 95% confidence interval means that
Barrows is one of at yet accuracy
meted after Donald Trump beat Hillary if the same sampling procedure were 50%
least four campus declines the
Clinton in 2016 despite trailing her in followed 100 times, 95 of those samples
unnamings aimed at farther from DAYS BEFORE THE
the polls. Even so, horse race-style cover- would reflect the true voter population.
ensuring that build- an election 40% ELECTION
age of the latest polls continues to domi- These statistical “sampling errors,” how-
ing namesakes align the poll was only about 60% of
PH OTO: IRENE YI; ILLUSTRATION: BRIA N STAUFFER
nate election news cycles. ever, do not include errors and unknowns, polls are accurate
with Berkeley’s conducted.
A recent Berkeley Haas study suggests such as surveying the wrong set of people. 30%
principles of com-
that election poll accuracy hasn’t actually “There are many reasons why an actual
munity. Until the
declined. Rather, it was never as accurate outcome and poll could differ, and the way 10 WEEKS BEFORE
building receives 20% THE ELECTION
as pollsters claimed. pollsters compute confidence intervals
a new name, either only about half of
Most election polls report a 95% confi- doesn’t take those issues into account,”
honorific or phil- polls are accurate
dence interval. Yet an analysis of polls from says Prof. Don Moore, who conducted the
anthropic, it will be
11 election cycles dating back to 2008 found analysis with Aditya Kotak, BA 20 (com-
known as the Social
that the outcome lands within the poll’s puter science and statistics). 70 60 50 40 30 20 10 1
Sciences Building.
result just 60% of the time. And that’s for “Perhaps the way we interpret polls as a NUMBER OF WEEKS UNTIL ELECTION
polls just one week before an election— whole needs to be adjusted to account for
accuracy drops even more further out. this uncertainty,” Kotak says.
The Takeaway The Takeaway The Takeaway
6 It’s easy to take sampling error into
account in polling statistics, but much
harder to account for all the other
unknowns, says Prof. Don Moore.
To actually achieve 95% confidence,
polls would need to double the
margins of error they report even a
week from election day.
Just days before an election, polls
are 95% confident but only 60%
accurate. Accuracy diminishes the more
time there is before an election.
7
Berkeley HAAS SPRING 2021
thousands of people to tinker and display their monalities. Thus, engineers teaching geometry
projects. Gorbatâi tracked how often attendees with fractal tiles reported a newfound admiration
reiterated a shared purpose, such as “everyone is for the technology used by hula hoopers.
a maker.” So, what can managers do to foster that
What dominated her data wasn’t information sense of inclusiveness people experience at
about skills people learned. Most often, attend- Maker Faires?
ees described infectious emotions and discovering “Finding ways to share positive emotional
others’ projects through the creator’s eyes—what experiences can foster bonding and a sense of
Gorbatâi refers to as emotional contagion and shared identity within your organization or
empathetic recognition. team,” Gorbatâi says. “Even activities that might
Emotional contagion makes people more recep- seem frivolous but elicit emotion go a long way
tive to learning from diverse participants, while in revitalizing people’s energy and connection to
empathetic recognition leads them to find com- each other and to their shared identity.”
tional fees are only disclosed at check-
out—resulted in people spending more
than those shown all-inclusive prices
up front. It’s a particularly effective
strategy for online sales, which in the
past two years have overtaken brick-
and-mortar shopping.
For the experiment, StubHub ran-
domly assigned half of all U.S. users,
who count in the millions, to a hidden
fee structure: Buyers saw only the ticket
list price as they shopped; extra fees
were displayed on the checkout page.
Enjoying positive TEAM BUILDING
emotional experiences, The other half of users saw all-inclusive
including laughs, can prices, which included fees and taxes
Emotional Appeal
foster bonding and a sense ONLINE SHOPPING generally amounting to 15% of the
of shared identity within ticket price plus shipping and handling.
your team, says Asst. Prof.
Overall, the StubHub users who
Andreea Gorbatâi.
How to strengthen organizational bonds DRIP BUY weren’t shown fees until checkout
spent about 21% more on tickets and
were 14% more likely to complete a
purchase compared with those who saw
BY LAURA COUNTS
The cunningness of hidden fees all-inclusive prices from the start.
Those in the hidden-fee group also
BY MORGAN FOY
PHOTO: YURIY SELEZN EV / A LAM Y STOCK PH OTO
bought pricier tickets.
PHOTO: M4OS PHOTOS / ALA MY STOCK PHOTO
In an age of Zoom fatigue, it may be tempting to dispense with The findings raise questions as to
those silly team-building activities that elicit groans at many a staff meeting. There’s a reason online ticket sell- whether consumers have a right to full
ers hit you with those extra fees after price transparency up front. Tadelis
Yet a focus on pure efficiency may be short- Andreea Gorbatâi’s longitudinal study of the you’ve picked your seats and are ready noted that some governments have reg-
sighted, especially if your team or organization eclectic Maker movement, a collective identity to click “buy.” ulated this behavior—Canada, for exam-
struggles with finding a shared purpose. New that began with electronics hackers and grew to Pure profit. ple, banned drip pricing for ticket sales.
research finds that emotion sharing—and not just include people with seemingly nothing in com- A massive field experiment by Prof. “I can’t think of a good reason to
information sharing—is a powerful yet often over- mon—from crafters and physicists to do-it-your- Steven Tadelis with the online ticket allow this practice in any country as
looked part of building group identity. selfers of all stripes. marketplace StubHub concluded that the harm to consumers is clear from our
That’s according to Haas Assistant Prof. Pre-pandemic, Maker Faires attracted tens of so-called “drip pricing”—whereby addi- study,” Tadelis says.
The Takeaway The Takeaway
8 One way to build staff cohesion is through authentic
opportunities for collective emotional experiences and
creating shared meaning—conferences, festivals, trade
shows, or team activities away from everyday work.
“Websites that incorporate ‘hidden fees’ that are
only revealed at checkout are making more money
than they would if they chose to honestly display
all fees upfront,” says Prof. Steven Tadelis.
9
Berkeley HAAS SPRING 2021
$30 million for this initiative, but more support is
needed to ensure Haas is a leading destination for
COMPANY CULTURE
entrepreneurial thinkers and leaders worldwide.
Rendering of Haas’ new Renovation will start later this year on an Entre-
Entrepreneurship Hub,
slated for renovation
later this year.
preneurship Hub (shown left), located in a historic
Julia Morgan building adjacent to Haas. The three-
floor Hub, for which Haas is still seeking a $10
INFECTION
million naming donation, will feature spaces to
gather, work, and learn while celebrating the entre-
preneurial achievements (and Beyond Yourself atti-
tude) of the Haas community. A generous donation
POINT #HAASOME
from Brett Wilson, MBA 07, for example, named Narcissism goes viral
the Hub’s TubeMogul kitchen, after the business
he launched as a student and later sold to Adobe.
BY MICKEY BUTTS
The largest room will be called the Castaneda
Innovation Forum in honor of the parents of Elena
#HAASOME Gomez, BS 91, who pledged $2 million to the Narcissistic leaders—you know the
building. Gomez, the CFO of Zendesk, wanted to type. Their exploitative, self-ab-
celebrate their hard work as immigrants from El sorbed behavior sets them apart from
Salvador and their dedication leading to her being the charismatic, transformational
PLANT FUTURES
a first-generation college student and talented busi- leaders they can be confused with.
ness executive. “My parents didn’t have a lot of And now research shows they can A new student-led
money or education, but they believed you have to infect organizational culture like a initiative caters to
give your kids the best education possible,” Gomez virus, leading to dramatically lower plant-based food
says. “My success and my ability to give this gift are levels of collaboration and integrity entrepreneurship.
directly due to their support.” at all levels—even after they’re gone. The two-part pro-
To understand how best to expand learning “When narcissistic leaders under- gram, a collabora-
PROBLEM-SOLVING
opportunities, Shrader and a colleague interviewed mine collaboration, they reduce the tion among Berkeley
Training Innovators
students and stakeholders to identify their greatest effectiveness of the organization,” Haas, the School of
needs. Haas is now seeking $17 million in endowed says Prof. Jennifer Chatman. Public Health, the
PRESTIGIOUS PRIZE
funds to support programming that will include, Chatman and colleagues conducted College of Engineer-
Professor Nicolae among other offerings, summer stipends so stu- experiments and a field study that ing, and the Berke-
Gârleanu won the dents can focus on startups. included CEOs of major companies ley Food Institute,
Ross Prize in Finan-
New initiative will make Haas a campus gateway On the faculty front, the new virtual Entre- and found that narcissists don’t insti- offers a sympo-
cial Economics for for entrepreneurial thinking preneurship and Innovation Group will enhance tutionalize collaborative and ethical sium and the Plant
a paper, “Over-the- cross-disciplinary thought leadership by uniting behaviors. They often choose not to Futures Innovation
Counter Markets,” Haas faculty from different groups who conduct support pay equity or promote team- Challenge Lab. The
BY CAROL GHIGLIERI
that he co-authored research in innovation and entrepreneurship. The work and civility, for example. And latter allows stu-
with colleagues group is led by Prof. Toby Stuart, the Leo Helzel they often fail to sanction employees dents to complete a
from Stanford and If the pandemic has taught us anything, it’s that entrepreneurial Chair in Entrepreneurship and Innovation. who violate shared norms. hands-on learning
Copenhagen Business “Having Toby is an asset,” says Rene Kern, BS 86, Yet don’t bold leaders like Tesla’s project mentored by
school. The paper,
thinkers are desperately needed to help society solve its greatest challenges. a Haas donor and member of the UC Berkeley Foun- Elon Musk or Apple’s Steve Jobs need leading plant-based
published in Econo- Haas students created a zero-waste startup to fill recycled plastic bottles with dation. “He can bring entrepreneurship to life by to be narcissistic to launch visionary industry partners.
metrica, was lauded bringing in practitioners who have successful track ventures? Definitely not, says Chat-
hand sanitizer they distributed for free to low-income communities. Alumni
RENDERI NG: FERN AU & HA RTM AN ARCH ITECTS, INC .
for “transforming records at company building.” Kern has pledged $3 man. “You can have confidence and be LEARN MORE:
our understanding spearheaded ambitious efforts to deliver medical goods worldwide. They’ve million to endow one of four new faculty chairs in innovative and not be self-involved, plantfuturesberkeley.com
of liquidity and entrepreneurship. The other three chairs have been exploitative of others, and risk-insen-
succeeded because Haas taught them how to bring game-changing ideas to life,
I LLUSTRATION : LERA DA NILOVA /ISTOC K
price determination endowed by Michael Grimes, BS 87 (electrical engi- sitive,” she says. “Bill Gates is a per-
in over-the-counter whether as entrepreneurs via startups or as intrapreneurs in their companies. neering and computer science); Mark Robinson, BA fect countervailing example.”
markets in which 88 (history and political science); and DK Kim, Par- A board can mitigate damage from
many financial Showing students how to apply classroom lessons strategic pipeline of programs,” she says. ent 94, 98, and Dick Blum, BS 57, MBA 59. a toxic leader by basing a portion of
assets are traded.” to entrepreneurial endeavors is the work of Rhonda Now, a new Entrepreneurship and Innovation “Berkeley offers a unique ecosystem by virtue compensation on the development of
Gârleanu shared a Shrader, MBA 96, who’s directed the Entrepreneur- Initiative seeks to enhance Haas’ efforts on three of its rich tradition in research and sciences and their people and rewarding collabo-
$50,000 prize for ship Program since 2016. Shrader coordinated 80 fronts: creating a centralized hub for all of cam- its presence in Silicon Valley,” Kern says. “These ration, Chatman says.
his work. campus programs and clubs to help students acquire pus, expanding programming, and endowing fac- incredible assets will allow Haas to establish a pre-
practical skills. “The big thing was about building a ulty thought leadership. Haas has raised nearly eminent position in entrepreneurship.”
CONNECTIONS CONNECTIONS
To donate to the Initiative, visit haas.berkeley. Chatman conducted her
The Takeaway The Takeaway
10 11
edu/ehub. Interested in making the $10 million research along with
The Entrepreneurship and Innovation Leaders high on the narcissism
naming donation for the Entrepreneurship Hub? Stanford’s Charles O’Reilly,
Initiative will enhance Haas’ scale are less collaborative and
Contact Howie Avery, assistant dean & chief MBA 71, PhD 75, and
reputation as a primary destination for ethical—as are the cultures of
development officer: howieavery@berkeley.edu. Bernadette Doerr, MS 11.
entrepreneurial thinkers and leaders. the organizations they lead.
Berkeley HAAS SPRING 2021
Jason Bellet, BS 14; Terrell
Baptiste, MBA 20; and Indu
BY KRYSTEN CRAWFORD Subaiya, MBA 06; are three
of many Haas alumni shaping
paths to greater wellness.
PHOTOS BY
Christina Gandolfo
EALTH
H
INFLUE NCERS Haas alumni accelerate healthcare’s future
FOR 200
Others are working to streamline features of also means developing new economic models, Real-world data is a byproduct of the boom-
healthcare that often hinder innovation: payment including payment structures based on successful ing digital health market. Seed fund Rock Health
models, organizational structures, and regula- patient outcomes. estimates that venture capitalists poured a record
YEARS,
tions. In interviews, Haas alumni reveal a shared $14 billion last year into U.S. digital health com-
mission: to make medical care—a $3.8 trillion panies, a 72% jump from the previous peak in
business in the U.S. in 2019, according to the
“WHEN PATIENTS FALL OFF 2018. McKinsey & Company valued the global
Centers for Medicare & Medicaid Services—more THE RADAR, WE CAN FIND digital health market at $350 billion in 2019—
affordable, accessible, and scalable. before the pandemic.
OUT WHAT HAPPENED FROM Terrell Baptiste, MBA 20, thinks about real-world
Using ‘real-world’ data FAMILIES OR THE COMMUNITY data and its promise in another context: clinical
In Ohio’s Montgomery County, death rates from opi- drug trials. Last year, he joined Gilead Sciences as a
oid overdoses have been among the nation’s high-
OR IF THEY SHOWED UP FOR senior manager to identify ways the pharmaceutical
est and are surging anew amid the pandemic. It’s WORK FROM EMPLOYERS.” company can use information from nontraditional
the stethoscope has been the workhorse of physi- also the test site for an ambitious effort by Alpha-
cal exams. But a stethoscope is only as good as the bet-owned Verily Life Sciences to reinvent addiction
human ear listening to it. How could it be adapted treatment and recovery. Called OneFifteen—named
for the digital age? wondered Jason Bellet, BS 14, for the country’s average daily opioid death rate
and two Berkeley friends: Connor Landgraf, BS of 115 people in 2017—it features state-of-the-art
13, MEng 14 (bioengineering), and Tyler Crouch, medical and residential facilities on a 4.5-acre cam-
BS 14 (mechanical engineering). pus in Dayton.
In 2013, the trio co-founded Eko Devices and, Treating substance abuse, with its sky-high
with support from Berkeley’s SkyDeck Accelera- relapse rates, is difficult for many reasons, says
tor Program, developed a $349 stethoscope that Rebecca Messing Haigler, MBA/MPH 09, Verily’s
can amplify heart and lung sounds 40 times better health economics lead and recently announced
than its analog cousin. Connected software gener- chief development officer of portfolio company
ates sound waveforms and electrocardiograms that Onduo. Doctors lack high-quality information
allow some 80,000 clinicians to “see what they about how different patients respond to various
hear” and share recordings as needed. Last fall, treatments, and little or no coordination exists
the Oakland-based company, with 115 employ- among clinicians, communities, and families. Pay-
ees, closed on $65 million in Series C funding ment models are also broken, she says. Patients
and partnered with AstraZeneca to develop new don’t receive the comprehensive care they need in
screening tools. part because insurers typically pay for services up
“Heart disease is the No. 1 killer worldwide, front—not based on outcomes.
JASON BELLET, BS 14
and there are millions of people with undiagnosed OneFifteen’s model, which Messing Haigler
Co-Founder,
cardiac problems that can now be detected with helped design, relies on a comprehensive care con-
Eko Devices
greater accuracy in 45 seconds during a routine tinuum powered by a technology infrastructure
checkup,” says Bellet. Early last year, the FDA that enables better data collection throughout the
cleared Eko’s algorithm for detecting heart mur- treatment and recovery process, from data sources
murs and atrial fibrillation; a separate algorithm including state and county programs, mobile apps,
received an FDA emergency use authorization family surveys, employer updates, and the crimi-
to help clinicians detect a weak heart pump in nal justice system, among others.
COVID-19 patients, an especially high-risk group. “When patients fall off the radar, we can find
Today, Eko is more than a device maker. It’s a soft- out what happened from families or the commu-
ware and data-science company aiming to develop nity or if they showed up for work from employ-
artificial intelligence-powered screening tools that ers,” says Messing Haigler. This could lead to
can detect a range of health conditions in 60 seconds improvements in treatment and at a faster rate.
during a routine checkup, says Bellet. His team is Messing Haigler is describing a relatively new
also building a virtual primary care platform. phenomenon in healthcare known as “real-world”
Haas community healthcare innovations like data. The term essentially refers to the multitude PHOTOS: CH RISTINA GA NDOLFO
Eko are booming. From startups to Fortune 500 of health-related information generated outside
companies, venture capital firms to nonprofits, of a doctor’s office. Think voluntary user health
alumni are leading monumental shifts in health- surveys, fitness trackers—even insurance claims.
care—often backed by huge sums of money. Some Verily’s mission is to combine this data (with
REBECCA MESSING
entrepreneurs, like Bellet, are focused on improv- member consent and rigorous privacy policies)
HAIGLER, MBA/MPH 09
ing preventative care and disease diagnosis or with machine learning to better prevent, detect,
Health Economics
helping to develop new drugs and treatments. and manage diseases. For Messing Haigler, it
Lead, Verily
CONNECTIONS
Rebecca Messing Haigler, MBA/MPH 09, worked
14 with Tony Duynstee, MBA 09, on the development
of OneFifteen. Duynstee is VP of strategic oper-
ations at Alexandria Real Estate Equities, the
treatment center’s real estate developer.
15
Berkeley HAAS SPRING 2021
sources to speed the development and approval of practices of leaders at all levels of the organiza- colon cancer—one that, according to a recent study “I’M HOPEFUL [REAL-WORLD
new cancer drugs. A 2016 federal law mandated tion,” she says. “Do you want to include more conducted at Stanford’s Veterans Affairs Palo Alto
that the FDA incorporate data from outside tradi- Black and brown individuals in program design? Health Care System, successfully detects pre-can- EVIDENCE METHODS] WILL
tional clinical trials into its approval process for Great. How are you incentivizing that from a cerous polyps. It works by searching for extremely HELP USHER IN MORE
pre-market pharmaceuticals. It’s early days for the leadership standpoint?” rare abnormal dysplastic epithelial cells and tiny
FDA-developed framework for using real-world traces of DNA that tumors shed. Other tests based EFFECTIVE, REALISTIC, AND
data, but the impact will be revolutionary: Trials Supercharging blood tests on the company’s technology are already sold in DIVERSE WAYS TO CONDUCT
can take eight years or more to conduct and are Colorectal cancer is the second-leading cause of Asia. CellMax plans to seek FDA approval before
limited in scope because they depend on volun- cancer deaths in the U.S., yet one-third of adults introducing the screening to the U.S. next year. CLINICAL TRIAL RESEARCH.”
teers—who are often white, educated, and retired. age 50 to 75 don’t get screened, according to the “The only real cure for cancer is early detec-
TERRELL BAPTISTE, With the combination of real-world data and Centers for Disease Control (CDC). Newer tests tion,” says Sharan, who started CellMax Life is part of a growing market for non-invasive “liq-
MBA 20 digital health technologies, such as smartphones, using stool samples collected at home haven’t nearly a decade ago after his mother was diag- uid biopsies” that use advanced genomic sequenc-
Senior Manager, clinical-trial volunteers could participate from changed this. nosed with late-stage, untreatable cancer and his ing and machine learning to identify diseases and
Gilead Sciences home, allowing for more frequent monitoring of Atul Sharan, MBA 91, has a solution. His com- wife with a malignant breast tumor shortly after potentially tailor treatments to individuals. Bill
a possible treatment and thus faster discoveries. pany, CellMax Life, has developed what he says being cleared by a negative mammogram. His Gates and Jeff Bezos, for example, poured over
FDA regulators could also monitor a drug’s effects is the first blood test for preventive screening for company, which has raised more than $50 million, $100 million into liquid-biopsy company Grail,
over a longer period of time. which sold last year for $8 billion. LAUREN DUGARD
For Baptiste, using real-world data in clinical THOMAS, MBA/MPH 17
trials has another crucial advantage. Marginalized Reinventing autism care Senior Manager,
paitients—often an afterthought in healthcare One in 54 children in the U.S. were diagnosed with Enterprise
generally, and drug development specifically—can autism in 2016, according to the CDC. Twenty Innovation, Blue
participate in studies and benefit from new ways years ago, it was just one in 150. No surprise, then, Shield of California
of working that have arisen from the pandemic. that waitlists for therapy can run up to six months.
“Clinical trials measure effectiveness at a spe- Soaring demand for autism care isn’t the only
cific point in time and for a patient population problem, says Jia Jia Ye, MBA/MPH 11. Kids often
who may not be the only ones actually benefit- need multiple forms of therapy—behavioral, speech,
ing from it,” says Baptiste, whose work includes and physical—for up to 30 hours a week. Specialists
volunteer research on behalf of sickle cell disease often work independently, making it time-consum-
patients, the majority of whom are African Ameri- ing and frustrating for parents to coordinate care and
can. “Real-world evidence attempts to fill the large navigate labyrinthine insurance rules.
gaps in knowledge about who could benefit from Ye’s groundbreaking solution is to combine
PHOTOS (FROM TOP LEFT): CHRISTINA GANDOLFO (2); COURTESY LAUREN DUGA RD THOMAS; RYA N CRESTA NI
a new treatment. I’m hopeful this will help usher expertise and payments at a single locale. A year
in more effective, realistic, and diverse ways to ago, she co-founded Springtide Child Develop-
conduct clinical trial research.” ment with $18 million in Series A funding. Now
with three clinics—two in Connecticut and one
Closing gaps in care opening this summer in Massachusetts—the
Lauren Dugard Thomas, MBA/MPH 17, works to startup employs specialists from across disci-
address health inequities by improving the inno- plines, coordinates appointments, and handles
vation process itself. At Blue Shield of Califor- insurance claims. Ye says consolidation enables an
nia, where she’s a senior manager in enterprise unprecedented degree of standardization in care.
innovation, she empowers all employees to gen- Just as important: Ye and her team can quantify
erate entrepreneurial solutions, like with inter- patient progress, which smaller operations can’t
nal design challenges à la Shark Tank. She also do for lack of money and data. “When you take an
ensures that underserved populations are fac- interdisciplinary approach to autism treatment,
tored into every business decision, big or small. you see rapid improvement in kids’ progress,”
Dugard Thomas says that for companies com- says Ye. “And you can show it through consistent
mitted to reducing inequities, “the first step is outcome metrics at all levels of care.”
educating internal decision makers about dispari-
ties and making it clear that maintaining the sta-
ATUL SHARAN, MBA 91
Advancing women’s health
tus quo will only widen the gaps.” For Amy Fan, MBA/MPH 19, improving care is
Owner, CellMax Life
Since the increase in national awareness of about making birth control more accessible and
racial injustice last summer, she’s seen a spike in affordable for U.S. women—especially the 60%
LinkedIn job listings for experts in social deter- who are on Medicaid, uninsured, or underin- AMY FAN,
minants of health. Even so, Dugard Thomas says sured—to get birth control. She co-founded MBA/MPH 19
real change goes beyond budgets and head counts. Twentyeight Health in late 2018 to offer online Co-Founder,
“It’s about the mindset, expectations, and reproductive services. Twentyeight Health
The Takeaway
16 Overcoming racial and other inequities in
healthcare requires all parts of a business, from
top to bottom, to factor these gaps into every
decision around innovation.
17
Berkeley HAAS SPRING 2021“WHEN fall, the startup landed $5.1 million in seed funding.
“So much of healthcare is focused on people
YOU TAKE with a high ability to pay,” says Fan. “For low-in-
AN INTER- come patients, and for women of color especially,
we put so many burdens on them without trying
DISCIPLINARY to understand how we can make it easier for them
APPROACH to access healthcare.”
TO AUTISM Powering innovation
TREATMENT, Fan attributes much of Twentyeight Health’s success
to networks of healthcare insiders—within Haas and
YOU SEE RAPID
IMPROVEMENT
STREAMLINING beyond—who have offered advice and opened doors.
They include Juan José Orellana, BS 95, a Los
IN KIDS’
EMERGENCY Angeles-based strategy consultant who’s held
PROGRESS.”
SERVICES senior roles within startups and the Fortune 200
company Molina Healthcare. He helped Fan explore
the potential of expanding Twentyeight Health
Pre-hospital care, which includes
through partnerships with payers and providers.
everything a patient experiences from
“To innovate in healthcare, you need to be part of
911 call to ER arrival, can signifi-
an ecosystem,” Orellana says. “You need to be able
cantly impact survival rates. And a lot
to tap into a value network that can facilitate col-
is broken with the system, says Tanir JUAN JOSÉ
laboration, accelerate learning, and provide match-
Ami, MBA 01 (shown above). ORELLANA, BS 95
making for your organization’s needs and offerings.”
Indu Subaiya, MBA 06, has made a career out Strategy Consultant
TOP OF LIST: Poor coordination among
of fostering ecosystems in healthcare. First as a
paramedics, police, and firefighters.
co-founder of Health 2.0 and now as president
“Everyone is siloed,” she says. “There’s
of Catalyst @ Health 2.0, she’s organized con-
no integration of communication, data
ferences, open-innovation challenges, and pilot
collection, or practices.” By law in many
programs to introduce new ideas to deep-pock-
states, paramedics can take patients
eted stakeholders. Too often, she says, healthcare
only to hospitals or skilled nursing
entrepreneurs can’t get the traction to scale up.
facilities, not to a primary care pro-
“My primary mission is to introduce groundbreak-
vider or psychiatric health facility. It’s
PHOTOS (F ROM TOP LEF T): SH OEY SIN DEL; COURTESY O F JUAN JOSÉ ORELLANA; CHRISTINA GANDOLFO
ing technology to the world,” she says.
one of the reasons why emergency rooms
In the last 15 years, Subaiya’s conference plat-
are strained, says Ami.
form has debuted hundreds of startups, including
As CEO of the CARESTAR Founda-
Teladoc, a big provider of telehealth services, and
tion, Ami awards grants supporting
Livongo Health, which helps patients manage dis-
innovations in emergency response
eases digitally. Last year, Teladoc bought Livongo
and trauma care throughout Califor-
for $18.5 billion. She and her team have also coor-
nia. Last year, for example, CARESTAR
dinated more than 90 contests, with $9 million in
awarded $450,000 for a pilot program
total prize money.
JIA JIA YE, MBA/MPH 11 treating opioid overdoses in Contra
One competition, worth $100,000, drew scien-
Co-Founder, Springtide Costa County that coordinates patient
tists from 18 countries in a race to build a better INDU SUBAIYA, MBA 06
Child Development care among emergency medical ser-
COVID outbreak prediction model using govern- President,
vices, hospitals, and public health
ment data and millions of Facebook user surveys Catalyst @ Health 2.0
agencies. CARESTAR has also funded
tracking virus symptoms. The CDC has incorpo-
efforts to empower first-responders,
rated the winning model, developed by a Georgia
for example allowing them to dis-
Her model is straightforward: Women com- on underserved women, and it’s often the only Tech team, into its pandemic forecasting—and
pense certain medications or giving
plete an evaluation with a board-certified physi- player accepting Medicaid in the states where it’s found it to be among the top five most accurate
them the authority to take patients to
cian via a combination of asynchronous and live active. It also partners with Bedsider’s Contra- prediction tools. “That’s a phenomenal example
a sobriety center, primary doctor, or
telemedicine—including phone and direct mes- ceptive Access Fund to provide a year of free birth of open innovation,” says Subaiya.
P HOTO: C HRIS SOREN SEN
homeless shelter.
sage—for a prescription for birth control pills, control for uninsured women. Innovation, accessibility, scaling up—just as
“The problems in pre-hospital care are
rings, patches, or shots. A monthly supply of pills Twentyeight Health’s expansion has been gradual in medicine, different balms can help to heal our
not easy to solve,” says Ami. “But innova-
starts at $18; for insured women, only co-pay as the company navigates state-by-state Medicaid healthcare system. And the Berkeley Haas commu-
tion is happening.”
fees (typically $0) apply. Twentyeight Health is rules, but today, the company operates in nine states, nity is shaping countless paths to greater wellness
the only online reproductive platform focused including New York, North Carolina, and Florida. Last for everyone.
CONNECTIONS CONNECTIONS
The Takeaway Amy Fan, MBA/MPH 19, credits Haas alumni and Indu Subaiya, MBA 06, says William Rosenzweig’s lessons
18 Consumer technologies have the potential
to not only improve daily health behaviors
but also advance disease detection and
individualized treatments.
faculty for helping her navigate healthcare’s
landscape. Aaron Schwartz, MBA 10, opened up his
network of investors after interviewing her for a
scholarship. “I try to pay it forward,” says Fan.
in social entrepreneurship inspired her work raising
awareness about health disparities and overlooked
healthcare issues, like veteran suicide, eating disorders,
and maternal health for Black women.
19
Berkeley HAAS SPRING 2021THE FONT
DETECTIVE
Thomas Phinney,
MBA 03,
UNCOVERS DID YOU KNOW?
Though Phinney concedes that
the definitions of “font” and
FORGERIES
“typeface” are not universally
agreed upon by the font
community, most concur that a
typeface is one or more related
fonts of a family. So Calibri
(regular), Calibri italic, and
and solves
Calibri bold are all fonts under the
umbrella of the Calibri typeface.
But the two terms are
often used interchangeably.
MODERN-DAY
CRIMES
BY NANCY DAVIS KHO Illustration by Derek Brahneyhomas Phinney was working as as one’s performance on creative cognitive tasks Thomas Phinney, MBA 03, is
the product manager in Adobe after reading. the world’s foremost forensic
font expert, capable of dating
Systems’ fonts group when his Type design, a craft that blends art and science,
and identifying fonts and the
team received a request from an is like fashion or furniture, says Phinney, himself a technology used to print them.
attorney about a suspected will type designer. “While true innovation is rare, peo-
forgery. The lawyer wondered ple consistently come up with variations on existing
whether the fonts in which the themes or combine existing elements in new ways.”
disputed document was typed He points to the ScienceGothic.com site, which
might provide a clue. “I was the displays an open-source, dynamic typeface he’s
only one in the group to say, ‘Hey, been working on with funding from Google. Users
that sounds cool!’” says Phinney. can quickly change the weight, width, contrast,
Using a digital microscope and and slant of the font to achieve different-looking
counting individual pixels, Phin- results, all while still staying within the Science
ney noticed speckles of stray ink Gothic family—something that would require
around each letter and “wicking,” 200+ fonts to achieve using traditional methods.
or bleeding, of ink along the paper “It’s proof that there’s still so much new you can
fibers. He deduced that the docu- do with fonts,” says Phinney.
ment had been printed on an early inkjet printer
at 300 dots per inch (dpi). “There was one small TURNING UP THE
problem,” says Phinney. “That type of printer ‘INTELLECTUAL SIMMER’
didn’t exist in 1983,” the year the document was
Phinney earned undergraduate degrees in psy-
purportedly written. The Case of the Wicked Will,
chology and political science at the University
as Phinney calls it—he affectionately names all of
of Alberta in Canada, where he grew up, then a
his investigations—was cracked.
master’s in graphic arts publishing with a special-
Phinney’s fascination with all things fonts and
ization in design and typography at the Rochester
typography have led him to become the world’s
Institute of Technology. He then began an 11-year
foremost forensic font expert, capable of dating and
career with Adobe Systems in Silicon Valley.
identifying fonts and the technology used to print
It was during his Adobe stint that he decided to
them. He’s been an expert witness for numerous
pursue his Berkeley MBA via the evening and week-
court cases and evaluated questioned documents
end program. Phinney was attracted to the school’s
for the U.S. Treasury, The Washington Post, the BBC,
reputation and quality. “The level of intellectual sim-
the PBS television show History Detectives, and
mer at Haas was really lovely,” he says. “People’s
EXHIBIT A more. He also consults for the likes of Microsoft
brains were always working to come up with new
and Google. Whether uncovering forgeries, verify-
ideas and to challenge each other, and I liked being
ing font sizes against mandated legal requirements,
in an academic environment operating on that level.”
or a host of related typography conundrums, Font
Earning an MBA might not have been the most
TYPE CASES
Detective Phinney relishes his work at the inter-
obvious career path, Phinney says, but he used his
section of art, commerce, history, and technology.
Haas training to move up the product manage-
ment chain at Adobe and later at font management
The Canadian Caper
WHY TYPOGRAPHY MATTERS software company Extensis in Portland, Oregon, A former millionaire turned bankrupt
For a field with roots in Gutenberg’s printing where he currently lives. In 2014, Phinney joined telecom executive in Canada sought to
EXHIBIT B
press, fonts remain at the bleeding edge of our FontLab, a creator of apps for type design and font shield two of his homes from creditors
An image from the disputed digital world. Digital typography underpins virtu- creation, as VP, later becoming CEO. by producing two signed declarations
will in Phinney’s first
case, Exhibit A shows
ally every page with which we interact online. And While crediting a Haas course in negotiation as stating they were being held in trust
“wicking” (bleeding) of yet, Phinney often finds himself defending why being particularly helpful in progressing through for his children. Phinney testified in a
ink along paper fibers, as it all matters. Branding, for one thing, he says. the management ranks, it was a class in managing sworn affidavit for the Ontario Superior
well as bigger streaking “The selection of typefaces and the arrangement technology-related businesses taught by Profes- Court that one of the documents, sup-
from the printing process,
both visible at top of
of them can be as important as the use of color, sor Emeritus Hal Varian that Phinney recalls as a posedly created in 1995, was written in
the “o.” Also visible is a images, or abstract graphics in creating a brand,” game changer for his career. Cambria. The other declaration, dated
stairstep pattern on the Phinney wrote in Communication Arts magazine. “That one class gave me fundamental tools and 2004, used Calibri, now the default
inside of the “o,” an effect Psychological research has also shown that new ways of thinking about interconnected ideas typeface on most Microsoft software,
of the 300 dots-per-inch even subtle differences in typography, such as that all played into my day job, like substitutability including Word. But neither font was
resolution of the inkjet
printer. By contrast, Exhibit
using small caps and old-style figures, can affect of goods and zero marginal cost for digital goods— publicly available until the release of
B shows offset lithography, a reader’s mood (as indicated by use of the cor- including fonts,” says Phinney. “They’re essen- Windows Vista in 2007. The defen-
like book printing. rugator muscle in the forehead to frown) as well tially a weird form of mass-produced software.” dant’s lawyers tried to claim the man
was mistaken about the dates the doc-
uments were signed, but the court was
CONNECTIONS
having none of it, saying that it was
Information Rules: A Strategic Guide to the Network “unavoidable” the trusts were shams.
22 Economy by Haas Professors Emeritus Hal Varian
and Carl Shapiro, was the most important book
Phinney read at Haas. “It was so meaningful about the
interplay of economics and technology,” he says.
Berkeley HAASDRIVING DEMAND “The selection of typefaces ial amount of money I could earn through these
FOR DETECTIVE WORK and the arrangement of
cases, especially if I took the time to publicize it
in a formal way.” Just two years after hanging out
them can be as important
But even as his day jobs kept him busy, Phinney
his virtual shingle as The Font Detective, Phinney
continued getting called to the work that had long
earns as much as half his revenue from font foren-
fascinated him: unlocking the mysteries held by
fonts and typography. Throughout his corporate as the use of color, images, sics; the remainder comes from designing fonts for Calibri Font released to
work years, “Cases just kept popping up,” he says, or abstract graphics in clients like Google. general public in 2007
creating a brand.”
with word of mouth driving font forensic ques-
tions to his personal inbox.
THE BAD, THE INADVERTENT,
One such case involved a rabbi who had faked AND THE ILLEGIBLY SMALL
his credentials to land a job. A family in his con- document was dated 1968, but the font in which Phinney says that most forensic cases fall into one
gregation turned to Phinney to validate details of his name was printed didn’t exist until 1992,” of two categories. The “nefarious” cases are those
the man’s graduation certificate, or smichah. The Phinney says. And so ended The Case of the Rep- like the man who sought to prevent his wife from
rabbi had taken steps to make it harder to detect, rehensible Rabbi. getting her fair share of assets in their divorce by
degrading the quality of the document by provid- By 2018, Phinney decided to make his side forging debt documents, to bamboozle her into
ing only a faxed copy, not the original. But the gig official. “I was having so much fun with this accepting a lower valuation of their communal
deception couldn’t elude the font detective. “The work,” he says. “I also realized that it wasn’t a triv- property. Unfortunately for the soon-to-be ex-hus-
band in Phinney’s Case of the Dastardly Divorce,
TYPE CASES
those faked documents were not only printed
on a 600 dpi printer that didn’t exist at the time
The Panama Papers
THE FONT MAKER they were dated but were created in a font that
wouldn’t have been available either. “That case
One of the most high-profile forensic font cases
involved international political corruption. The
was slam-dunk easy,” says Phinney.
As a type designer, Phinney has created numerous typefaces, including The other type of case Phinney commonly han-
2016 release of the Panama Papers, a collec-
commissions for open-source typefaces from Google, private designs, and dles involves determining if documents meet typo-
tion of leaked documents revealing illegal tax
a handful that have seen commercial use in supplements to the Call of graphical legal requirements, like whether what
havens for the wealthy, detailed a number of
Cthulhu role-playing game. The publicly available ones: Phinney terms “the stupidly tiny” 5-point typog-
offshore holdings held by Pakistan’s then-prime
minister, Nawaz Sharif, including two compa-
raphy on Justin Timberlake’s CD liner notes were
nies listing Sharif ’s daughter, Maryam, as the
Hypatia Sans Cristoforo sufficient to stand as public notification of others’
copyrights on the album. (Phinney suggested not.
beneficial owner. Maryam defended herself
with a document created using the Calibri font.
12 fonts // An Adobe original, with help 3 fonts // A digital revival of three classic Victorian The case was settled out of court.)
Unfortunately for the Sharif family, that font
from Paul Hunt. fonts, created as a Kickstarter project. Even for organizations trying to be good font
wasn’t in general use until nearly a year after
citizens, it can be challenging. “I feel for corpo-
the purported date of the document. While
The quick brown fox jumps The quick brown fox jumps rations, because legal typography requirements
the internet buzzed with “fontgate,” Phinney,
over the lazy dog can differ in every state,” Phinney says. California,
over the lazy dog for instance, requires information on prescription
an expert on Calibri’s timeline, posted the
REGULAR typeface’s history on Quora and quickly found
labels to be printed in at least a 12-point font,
LIGHT
The quick brown fox jumps himself an expert for global reporters.
The quick brown fox jumps over the lazy dog while that may not be the case in other jurisdic-
tions. In New York, legal requirements for both
over the lazy dog ITALIC font point size and height work a bit differently
they were authentic—quite the contrary,” says
LIGHT ITALIC the quick brown fox than those of any other state. “Which is just
Phinney, speaking of the high-profile case that
The quick brown fox jumps over the lazy another reason a lawyer might need to consult an
ended with a public repudiation of the journalists
expert,” notes Phinney.
jumps over the lazy dog ORNAMENTS
who ran with the story without authenticating
REGULAR SCIENCE GOTHIC THE PERFECT CASE
the forged documents first. So the hunt for the
perfect case continues.
The quick brown fox A variable typeface with hundreds of styles, based on
Phinney ’s dream case is “one that has major Reflecting on his career, Phinney has a message
jumps over the lazy dog Bank Gothic. Created for Google Fonts, with Vassil
Kateliev and Brandon Buerkle.
implications of some sort and exposes malfea- for anyone thinking of making a mid-career switch
SEMI BOLD sance that affects a lot of people.” He had a to a vocation that has been tugging at them.
close brush back in 2004, when he was asked by “I could have been embarrassed or ashamed
The quick brown fox The quick brown fox journalists to examine memos related to Presi- to switch paths out of my corporate management
jumps over the lazy dog jumps over the lazy dog dent George W. Bush’s service in the Texas Air career to something that, on the surface, wouldn’t
BOLD LIGHT SEMI-EXTENDED National Guard that seemed to prove that Bush draw so broadly on my MBA training,” he says.
The quick brown fox The quick brown fox had disobeyed orders and received outside help
in cleaning up his military record. “Based on my
“But I’m really glad I didn’t let those feelings deter
me from doing what I wanted to do. Because I’m
jumps over the lazy dog jumps over the lazy dog research I could not support a conclusion that still making money but having way more fun!”
BLACK BOLD CONDENSED
CONNECTIONS
Phinney has fond memories of weekend The Takeaway
24 group project work, especially time spent
with his most frequent collaborators, Raja
Sundaram and Ashley Bryan, MBA 03s.
“If you’re going to forge an old
document, for goodness’ sake,
just use Courier!” says Phinney.
25
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