MONDAY INSIDE: What's on Today Show Highlights - Show Daily

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MONDAY INSIDE: What's on Today Show Highlights - Show Daily
The Official Eurobike Newspaper | www.bikeshowdaily.com      Eurobike Day 2 | July 9, 2018

                                                          MONDAY
                                                                            INSIDE:
                                                                    What’s on Today
                                                                    Show Highlights

                                                          PRODUCT ROUNDUPS:
                                                                   Speed pedelecs
                                                               29er enduro MTBs
                                                                           Lighting
                                                            Commuter/urban bikes
                                                                           Saddles
                                                                        Road bikes
                                                                        Drivetrains
                                                                  Bags & panniers
                                                                          Helmets
                                                                              Shoes
                                                                      Bike security
                                                            Smart cycling products
                                                               …and much more!
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
Monday, July 9, 2018                                                                                                                                                                                3

                                                                                         Table of Contents
 TODAY                                                                                   Vox Pop - Consumer day returns in 2019? ........................................4
                                                                                         What’s on today .......................................................................................4
                                                                                         Eurobike Awards .......................................................................................6
 JULY 9                                                                                  Color trends................................................................................................8

 FRIEDRICHSHAFEN                                                                         Mubea’s concept e-bikes ........................................................................8
                                                                                         Demo areas guide ................................................................................. 10
                                                                                         MTB tourism ........................................................................................... 12
 270C (80 F)             0                                                               Overview: Speed pedelecs ................................................................. 16
                                                                                         Overview: 29er enduro MTBs............................................................ 20
 Mostly sunny                                                                            Overview: Lighting ............................................................................... 22
                                                                                         Spanninga’s 100th ................................................................................ 23
                                                                                         Overview: Commuter/trekking/urban bikes............................... 26
                                                                                         Overview: Saddles ................................................................................ 28
 TONIGHT                               TOMORROW                                          Overview: Road bikes .......................................................................... 30
                                                                                         Overview: Drivetrains.......................................................................... 32
 14 C (57 F)                           23 C (73 F)
       0                                    0              0
                  0

                                                                                         Overview: Bags & panniers ............................................................... 36
 Generally clear                       40% chance of rain                                A-Forge’s hydroformed parts ............................................................. 38
                                                                                         Astro’s battery innovations ................................................................ 39
                                                                                         Overview: Helmets ............................................................................... 40
                                                                                         Overview: Shoes .................................................................................... 44
                                                                                         Eurobike party ........................................................................................ 47
                                                                                         Overview: Locks & security devices................................................ 48
                                                                                         Overview: Smart cycling products .................................................. 50
                                                                                         Zedler on pedelec conversion kits .................................................... 52
                                                                                         2019 product highlights ...............................................................54-64
                                                                                         Kona returns ........................................................................................... 65
                                                                                         Whitestone 3D printed frames ......................................................... 65
                                                                                         Omata’s retro computer...................................................................... 65
                                                                                         Logo E-Bikes ............................................................................................ 68
                                                                                         Taipei Cycle’s 5-month show turnaround ...................................... 68
                                            Be sure to check out Eurobike's Demo Areas
                                                                                         Transport guide ..................................................................................... 70

                              A GUIDE TO EUROBIKE STAND NUMBERS
           A & B = MAIN INDOOR HALLS
            DA = DEMO AREA EXHIBITORS COURTS
            FG    = OUTDOOR AREA WEST “FREIGELÄNDE WEST”
           FG-0   = OUTDOOR AREA EAST “FREIGELÄNDE OST” INCLUDING DA
           FW     = FOYER WEST
            F0    = FOYER EAST
            ÜO    = PASSAGE EAST ”ÜBERGANG OST”
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
4 Eurobike Show Daily                                                 LIVE FROM THE SHOW                                                                     Monday, July 9, 2018

Vox Pop                                                                                   What’s on today
What do you think about Eurobike’s decision
to bring back a consumer day next year?                                                   Monday, July 9
                                                                                          Show Dates:                                   management, logistics concepts and
                                                                                          Sunday, July 8 – Tuesday, July 10             digital sales platforms. Service Area
                                                                                                                                        exhibitors feature insurance services,
                                                                                          Show Hours                                    anti-theft security devices and ergonomics
                                                                                          8:30 a.m. – 6:30 p.m.                         consultation. This year, the Service Area
                                                                                                                                        will also feature a program of short,
                                                                                                                                        informative presentations.
                                                                                          All Day / Every Day Events
Laura Grevenbrock                            Nick Huang                                                                                 Foyer East
Project Manager Content, RIESE &             Marketing Manager, KOGEE                     Foyer East                                    Special bike area and velomobile
MÜLLER (bike manufacturer),                  (components supplier), Taiwan                14th Eurobike Award                           exhibition
Germany                                                                                   Exhibition of award-winning products
                                             Our brands are marketed to bicycle                                                         FW-222
For end users, one consumer day in the       manufacturers and that is why I am           Open Air Grounds East                         ADFC
show is surely a nice option since they      not sure if an additional show day for       Demo Area — Test and Action                   Take a photo on the ADFC protected bike
will have the opportunity to see our new     consumers is important for us. I don´t       (9 a.m. — 6:30 p.m.)                          lane and take it home with a sweet treat.
products. For us as a company, it’s very     think so.                                    Test ride the newest bikes on a network of
positive.                                                                                 roads and paths that extends more than        FW-209
                                                                                          10 kilometers (6 miles). See page 10 for a    Bike-Angebot
                                                                                          map of the demo area and the exhibitors       Enter a drawing for a one-year premium
                                                                                          that will have bikes to ride.                 subscription and other prizes.
                                                                                          Rothaus Hall A1                               A1-721
                                                                                          Cargo Area                                    Yuba
                                                                                          With the boom in cargo bikes — especially     Get a Yuba Apple and win prizes
                                                                                          electrified ones — Eurobike puts a
                                                                                          spotlight on the category this year.          A4-504
                                             Manuela Zahn-Simons
                                                                                          See a big selection of new cargo bike         TSG
Torsten Mendel                               Sales & Marketing, SCHWALBE (tire
                                                                                          models and see why they are becoming          Create your own TSG logo in our photo
Marketing-/PR-Manager, ABUS                  manufacturer), Germany
                                                                                          so popular as a practical, affordable and     booth
(Lock manufacturer), Germany
                                                                                          stylish mode of transportation. Many
                                             We see it as positive to “go back to the
I find it good to have a show day for        roots” since this year we found it a bit
                                                                                          European governments now offer financial      A6-205
consumers. In the past, we had a day for     strange that the public is not taking        incentives for individuals and companies      Mach 1
consumers. As a leading show it should       part in the show. Of course, it’s very       to purchase the vehicles. Along with new      How to make wheel lacing faster and
have a day for consumers to give us          important to have the dealers here but it    models, learn how cargo bikes are being       cheaper with the LTS from Mach1.
the opportunity to show them our new         is also important to have end-users and      used.
products.                                    the public as well.                                                                        MONDAY, July 9
                                                                                          Foyer East
                                                                                          Blogger Base
                                                                                                                                        10 – 10:45 a.m.
                                                                                          Join an international community of
                                                                                                                                        Conference Center East, Room London
                                                                                          bloggers from the outdoor and travel
                                                                                                                                        Eurobike Academy: 3D measuring for
                                                                                          industry and track their social media
                                                                                                                                        performance evaluation of bicycles.
                                                                                          postings on the big Social Wall, which will
                                                                                                                                        In English
                                                                                          display all posts that use the hashtags
                                                                                          #EurobikeShow and #thewridersclub.
                                                                                                                                        10 – 10:30 a.m.
                                                                                          Supporting the Blogger Base is The
                                                                                                                                        Foyer West
                                                                                          Wriders’ Club, a platform initiated in 2016
Angela Chien                                 Giovanni Caporali                                                                          Local first! How local businesses can
                                                                                          by Eurobike and pressedienst-fahrrad, a PR
Marketing, TRANZ-X (e-bike system            Managing Director, LIMAR (bike helmet                                                      attract new customers online by e-vendo
                                                                                          agency for the German bicycle industry.
manufacturer), Taiwan                        manufacturer), Italy                                                                       AG
                                                                                          Members can use the space in Foyer East
                                                                                          to work with free WiFi and to network
I think consumers are a must for the         For us it is good to have dealers and also                                                 10 — 11 a.m.
                                                                                          with others.
show. If you have a show only for OEMs       consumers here at the show. We are                                                         Foyer / Entrance West
it would be not so important because         here to expose our products not only                                                       Blogger Base: Sponsorships - How to get
                                                                                          Foyer West
they do not get much orders here. Most       to the dealers but also to show them to                                                    them and what it means when you are
                                                                                          Service Area
of the time they have other options such     consumers, since at the end of the day                                                     sponsored
                                                                                          After its debut last year, the Service
as house shows. I think three days for       they are going to be the ones who are        Area returns with information on
OEMs and one day for consumers is a          going to use our products.                                                                 10 – 10:20 a.m.
                                                                                          products and services that retailers and
positive move.                                                                                                                          A3-400
                                                                                          industry members can use to boost
                                                                                                                                        DT Swiss Workshop: Hubs — service and
                                                                                          their marketing. Visit the Service Area to
                                                                                                                                        conversion options
                                                                                          learn about such topics as merchandise
                                                                                                                                        In German

                                             Altino Lourenco
Pamela Busch                                 Marketing Coordinator, SRAM (bike
Marketing Manager, BERGAMONT                 group manufacturer), France
(bicycle manufacturer), Germany
                                             It is always good to get more people
One additional day for consumers is very     around and to get connected with
important. I find it very good. Of course    consumers. Beside that I would like to
this year’s short duration is due to the     point out that next year’s show date
early dates of the show. But in general we   at the end of July is a bit tricky for us
find it very good to have one additional     and we have not been asked about our
day for consumers as before, since it is     opinion. Apart from that, it’s good to get
an opportunity for us to show our brand      back to four days for the show since our
and to have a direct communication with      investment for the show is rather large
consumers.                                   and it gives us the opportunity to show
                                             and discuss our newest technologies
                                             with our customers. It is actually a good
                                             option.
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
Monday, July 9, 2018                                              LIVE FROM THE SHOW                                                                                          5

                                                                                         2 – 2:45 p.m.                              4 – 4:45 p.m.
                                                                                         Conference Center East, Room London        Conference Center East, Room Rom
                                                                                         Eurobike Academy: Safety-oriented          Eurobike Academy: CarGoBike boom –
                                                                                         driver assistance systems for electric     Trends and developments in the cargo
                                                                                         bicycles
                                                                                                                                    bike Sector
                                                                                         In German
                                                                                                                                    In English
                                                                                         2 – 2:45 p.m.
                                                                                         Conference Center East, Room Rom           4 – 5 p.m.
                                                                                         Standardization and testing for cargo      Foyer East
                                                                                         bikes                                      Blogger Base: Eurobike blogger walk &
                                                                                         In English                                 meet

                                                                                         2 – 2:45 p.m.                              4 – 5 p.m.
                                                                                         Conference Center East, Room Paris         Conference Center East, Room London
                                                                                         Travel Talk Workshop: MTBs/e-MTBs          Eurobike Academy: Workshop – Strategy
                                                                                                                                    and marketing in times of changes
                                                                                         2 – 2:45 p.m.
                                                                                                                                    In English
                                                                                         Conference Center East, Room Berlin
                                                                                         Travel Talk Workshop: Trends in
                                                                                         digitization                               4:30 - 5:30 p.m.
                                                                                                                                    Foyer East, 1st floor
                                                                                         2:30 – 3 p.m.                              Travel Talk: VIP tours
  10:30 - 10:45 a.m.                        12 noon – 12:20 p.m.                         Foyer West
  Conference Center East, Room Berlin and   A3-400                                       Digitization in retail — with smart        4:30 - 5:30 p.m.
  Paris                                     DT Swiss Workshop: Wheel building            bicycle theft protection, you will         Foyer East, 1st floor
  Eurobike Travel Talk and welcome          tools/spokes & nipples                       increase sales effectively                 Travel Talk: Press conference and
                                            In German
  10:30 – 11 a.m.                                                                                                                   guided tour with Hannes Neupert of
                                                                                         2:45 — 3:30 p.m.
  Foyer West                                12 – 12:45 p.m.                                                                         ExtraEnergy
                                                                                         Conference Center East, Room Berlin
  Webshop/Logo                              Conference Center East, Room London          Travel Talk Workshop: New ideas in         See pedelec innovations in Hall A1 and
  Good design/bad design. Choosing          Eurobike Academy: What is Smart              cycling tourism                            test ride pedelecs
  the right color, typefaces, templates     Innovation in the Biking Market?
  to optimize an online store by bike-      In English                                   2:45 — 3:30 p.m.                           4:30 – 5:30 p.m.
  angebot                                                                                Conference Center East, Room Paris         Demo Area 400
                                            12:30 – 1 p.m.                               Travel Talk Workshop: Women — an           Alberto Contador and Ivan Basso present
  10:45 - 11:45 a.m.                        Stage / Foyer East                           underrated target group in cycling         their new brand BEND36
  Conference Center East, Room Berlin and   Eurobike Product innovations for cycling     tourism
  Paris                                     tourism
  Travel Talk: Trends & Innovations                                                                                                 4:30 – 5:30 p.m.
                                                                                         3 - 3:45 p.m.
                                            1 – 1:30 p.m.                                                                           B4-302
                                                                                         Conference Center East, Room Rom
  11 a.m.                                   Foyer West                                                                              Danny MacAskill autograph session at
                                                                                         Eurobike Academy: Selling cargo bikes —
  A5-200                                    Bicycle packaging made easy                  dealers’ perspectives                      Evoc
  Sigma Sport                                                                            In English
  Overview of Rox 12.0 Sport GPS computer   1 — 1:45 p.m.                                                                           4:30 p.m. – on
  by Teun van Erp, scientific expert from   Conference Center East, Room London          3 - 3:45 p.m.                              FW-OG 101
  Team Sunweb                               Eurobike Academy: "No, I don't               Conference Center East, Room London        LEVA-EU and LEVA informal get-together
                                            want to shop, honey." Women, the             Eurobike Academy: Time-to-market:          for the electric bicycle industry
  11 – 11:30 a.m.                           underestimated target group: recognize       Shortening of test cycles
  Foyer West                                fields of activity, multiply your turnover   In German
  Aerodynamics in the development of                                                                                                5:30 – 6:30 p.m.
                                            In English
  products                                                                                                                          Foyer East
                                                                                         3:30 - 4:30
  Sebastian Schluricke, CEO of Aerotune     1 — 1:45 p.m.                                                                           Blogger Base: Eurobike Network Camp
                                                                                         Stage / Foyer East
  GmbH, explains the importance of          Stage / Foyer East                                                                      Blogger and Industry
                                                                                         Eurobike Academy: Till the battery lasts
  aerodynamics in product development.      Eurobike Academy: Promotion of cargo         — By e-bike through Siberia, Mongolia
                                            bikes in Germany and Europe                  and China.                                 6:30 – 11:30
  11 — 11:45 a.m.                           In English                                   In German                                  Open Air Grounds West / Atrium / Room
  Conference Center East, Room London                                                                                               Österreich
  Eurobike Academy: New environmental       1 — 2 p.m.                                   3:45 – 4:30 p.m.                           EUROBIKE PARTY
  challenges in 2018 – WEEE Open Scope      Foyer East, 1st floor                        Conference Center East, Room Berlin
  and new take-back obligations for         Lunch break including Networking             Travel Talk: Eurobike innovations for      Hosting a party, an athlete appearance
  accumulators and packaging                Lounge                                       cycling holidays and conclusion
  In English                                                                                                                        or another special event at Eurobike?
                                            2 p.m.                                                                                  Send us your information no later than
                                                                                         4 p.m.
  11 — 11:45 a.m.                           A5-200                                                                                  3 p.m. for the next day’s Show Daily at
                                                                                         A5-200
  Stage / Foyer East                        Sigma Sport                                  Sigma Sport                                EurobikeShowDaily@gmail.com. Please
  Eurobike Academy: Why retailer training   Overview of Rox 12.0 Sport GPS computer      Overview of Rox 12.0 Sport GPS computer    include your stand number and a contact
  needs to get digital                      by Teun van Erp, scientific expert from      by Teun van Erp, scientific expert from    name, phone number and email.
  In English                                Team Sunweb                                  Team Sunweb
  11 a.m. – 12 noon                         2 – 2:20 p.m.
  A1-706                                    A3-400
  Cargo Area guided tour                    DT Swiss Workshop: E-MTB components
  Meet in front of Urban Arrow stand        and rims
  (A1-706)                                  In German

  11 a.m. – 12 noon                         2 – 2:30 p.m.
  Foyer East                                Foyer West
  Blogger Base: panel discussion            Are you already smartmailing?
                                            Automated email marketing in
  11:30 – 12 noon                           accordance with the General Data
  Foyer West                                Protection Regulation (GDPR) by e-vendo
  Bidex BigCheck – How to use BigCheck      AG
  to keep an eye on your most important
  key data and compare it with different    2 – 2:45 p.m.
  control groups                            Stage / Foyer East
                                            Eurobike Academy: Digital Revolution
  11:45 a.m. — 12:15 p.m.                   How do we cope with a permanent
  Conference Center East, Room Berlin and   technology revolution? In English.
  Paris
  Travel Talk: Facts & Figures
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
6 Eurobike Show Daily                                                        LIVE FROM THE SHOW                                                                    Monday, July 9, 2018

13 Products Win Eurobike Gold
From a pillow that lets children nap in a bike seat to a more                                       were swayed by the amount of thought
environmentally friendly sealant for tubeless tires — along with                                    that went into its design.
plenty of innovative bikes and bike products — the 14th edition of the
                                                                                                       The Griffserie from SQLab. A4-201
Eurobike Awards characterized the huge diversity of today’s cycling
                                                                                                    SQLab’s extensive collection of
industry.                                                                                           handlebar grips was a hit with jurors.
                                                                                                    “With its new series of grips, all riders
                                                                     produced a cargo tricycle
                                                                                                    can be sure of finding the right grip for
                                                                     with a tilt technology that
                                                                                                    every ride,” the judges commented.
                                                                     can be adjusted to match
                                                                     the riding conditions and
                                                                                                       The Homage by Riese & Müller.
                                                                     load. The judges were
                                                                                                    A6-300 Already a classic design, R&M
                                                                     impressed by the overall
                                                                                                    is leading the way in safety technology
                                                                     concept of the Chike
                                                                                                    by incorporating an ABS system from
                                                                     e, which offers good
                                                                                                    Bosch A6-202 , which works similarly
                                                                     protection for children in a
                                                                                                    to anti-lock brakes on a car. Judges
                                                                     very compact bike.
                                                                                                    praised the ABS system because it gives
                                                                                                    inexperienced and elderly riders in
                                                                        The Geos Gravel
                                                                                                    particular a feeling of extra confidence
                                                                     e-bike from Geonet.
                                                                                                    and safety.
                      Santander share bike by Pashley and Beryl
                                                                     Judges liked the Geos
                                                                     Gravel’s lightweight
    Eurobike announced the winners at a
                                                 concept in which
special ceremony Sunday evening. Judges                                                                                                                                            Ortema
                                                 components                                                                                                                  Ortho-Max Lite
gave 13 Gold Awards and two Green
                                                 of the e-bike
Awards.
                                                 battery are
    “The bicycle remains first and                                                                                                                  The Muli cargo bike by Muli-cycles.
                                                 distributed over
foremost a beloved item of sporting                                                                                                             This everyday cargo bike came from the
                                                 several frame
equipment, but it is also a beacon of hope                                                                                                      Start-Up Award competition. The Muli’s
                                                 tubes. The judges
for a change in traffic policy in towns and                                                                                                     concept, production and business model
                                                 were impressed
cities plagued by congestion and poor air                                                                                                       are all geared towards sustainability.
                                                 by the smart and
quality,” said Dirk Heidrich, Eurobike                                                                                                          From frame through to assembly, every
                                                 tidy integration
project manager.                                                                                                                                stage in the production takes place in
                                                 of battery and
    Eurobike received 350 entries this                                                                                                          Germany. “Everything about the Muli
                                                 lighting.
year and awarded a total of 45 products.                                                                                                        is just right,” the judges remarked. “We
Winning products are on display                                                                                                                 were particularly impressed by how
                                                     The INpower
throughout the show in the Show Stage                                                                                                           easily the child’s seat can be installed.
                                                 Direct Mount
area of Foyer East.                                                                                                                             Especially recommended for families.”
                                                 Road crank                                                           Riese & Müller Homage
    Gold Award winners were:
                                                 by Rotor. B1-211
                                                 “Power meters are
    The Salamander Cycle Stroller from                                                                 The D.2 ST-Ri Dropper from
                                                 now available at an extremely reasonable
Wike. A1-709 With just a few simple                                                                 by.schulz. A3-109 Dropper posts
                                                 price,” the judges said. The Rotor crank is
moves, the family bike transforms                                                                   are indispensable for mountain
                                                 not only an inspired solution in terms of
into a wheelchair. The judges praised                                                               bikes, and innovative component
                                                 its looks but opens up the field of power
its outstanding design. “Converting the                                                             manufacturer by.schulz now
                                                 measurement to a new target group,
bike to a pushchair and vice versa is very                                                          applies the technology as a
                                                 thanks to its reasonable entry-level
easy. The bike is also extremely good to                                                            comfort and safety feature for
                                                 prices.
ride,” they said.                                                                                   urban riders. “The spring-loading
                                                                                                    ensures comfort during the ride,”
                                                    The Stage full-face helmet from Troy
   The “e” from Chike. A1-710 . The                                                                 judges remarked.
                                                 Lee Designs. Judges liked its low weight
Cologne-based bicycle manufacturer
                                                 and many safety features as well as the
                                                                                                       A new share bike by Pashley
                                                            well-ventilated chin guard.
                                                                                                    A2-500 and Beryl A2-507 for
                                                                                                    London’s Santander bikeshare
                                                                     The Online Sizing tool
                                                                                                    system. Tradition and innovative
                                                                  from SmartFit. B1-301 With
                                                                                                    zeal are not mutually exclusive,
                                                                  a series of simple steps, the
                                                                                                    judges said. “An ideal cycle
                                                                  tool determines the right
                                                                                                    for bike-sharing providers.
                                                                  frame size and matching bike
                                                                                                    It is remarkably sturdy and
                                                                  models. The judges liked the
                                                                                                    easy to adjust, particularly the
                                                                  fact that this useful sizing
                                                                                                    seatpost. We also like the way                                     Troy Lee Designs Stage
                                                                  tool takes all dimensions into
                                                                                                    the components are integrated and the
                                                                  account.
                                                                                                    inclusion of a brake light.”
                                                                                                                                                      The GreenCore Tricot by Vaude
                                                                     The                                                                            A7-300 won a Eurobike Green Award.
                                                                  Ortho-Max Light                                                                  It combines comfort and functionality
                                                                  by Ortema. A4-307                                                                while being environmentally
                                                                  Judges were                                                                      friendly. “We were impressed by the
                                                                  impressed by the                                                                 clever combination of high-quality
                                                                  high quality of the                                                              materials,” the judges said.
                                                                  materials used in
                                                                  this lightweight                                                                     The Tubeless Tire Sealant by
                                                                  back protector for                                                               Finish Line Technologies B3-300e
                                                                  mountain bike                                                                    also won a Eurobike Green Award.
                                                                  riders.                                                                          The innovative sealant sets a new
                                                                                                                                                   standard for tubeless tires. “The new
                                                                      The SleepFix                                                                 formulation is not only latex-free and
                                       Muli cargo bike
                                                                  Kids Bike by                                                                     less aggressive than its predecessors,
                                                                  Sandini. Sandini                                                                 but it also doesn’t dry up, thus giving
                                                                  adapted its                                                                      it a longer shelf life. We selected this
                                                                                                                                by.schulz D.2
                                                                  sleeping pillow                                                                  product for the green award because
                                                                                                                               ST-Ri Dropper
                                                                  for children’s                                                                   it results in the use of fewer tubes and
                                                                  car seats for bike                                                               tires and also less solution.” n GS
                                                                  seats, and judges
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
8 Eurobike Show Daily                                                                       LIVE FROM THE SHOW                                                                                Monday, July 9, 2018

That’s a nice Cherry Fusion   Mubea’s startling concept
you’ve got on that bike there e-bikes are just a tease
                                                                                                                          The concept bikes at the Mubea booth are startling. But they’re
                                                                                                                          also irrelevant.
                                                                                                                              The Mubea Group A1-404 wanted to          power trains at 40 locations around
                                                                                                                          make a statement for its Eurobike debut       the world. It specializes in making
                                                                                                                          by showing an eye-catching electric           high-strength, lightweight components
                                                                                                                          urban bike and an electric mountain           from carbon fiber-reinforced plastics
                                                                                                                          bike.                                         as well as components for automatic
                                                                                                                              “We brought our racing car sports         transmissions.
                                                                                                                          genes in,” said Martino Lupo, head of             The bike project is overseen by
                                                                                                                          sales and development for e-mobility.         its Mubea Carbo Tech subsidiary in
                                                                                                                              But Mubea — another big                   Salzburg, Austria. One of its main
                                                                                                                          automotive industry supplier that is          products are B-pillars for automobiles,
                                                                                                                          rolling into the bicycle industry — isn’t     sometimes called B-posts.
                                                                                                                          really interested in urban or mountain            On a four-door car, the B-pillar is
                                                                                                                          bikes. It’s ultimately aiming at a much       typically the center pillar between the
                                                                                                                          different market: heavy-duty cargo            front and rear doors. It’s a complex
                                                                                                                          bikes.                                        and crucial component for a vehicle’s
                                                                                                                              Lupo said Mubea already                   structural integrity and safety.
                                                                                                                          manufactures a number of components               B-pillars need to be both strong and
The hot colors for 2019 and 2020 bikes as predicted by Bike Sppot: (Top to bottom, from far left): 1st Column:            that could be easily adapted to e-cargo       as light as possible — characteristics
Hypnotic Blue, Sea Breeze, Sapphire Glaze; 2nd Column: Popsicle Bloom, Velvet Sensation, Cherry Fusion; 3rd Column:
                                                                                                                          bikes.                                        that Mubea says can be carried over to
Purple Haze, Silver Dusk, White Spark; 4th column: Silky Sunset, Velvet Sensation (satin finish), and Tropical Ambiance
                                                                                                                              “A lightweight cargo bike body,           a cargo bike.
                                                                                                                          combined with a powerful 1,100-watt               Mubea also builds a proprietary
Hypnotic Blue, and Cherry Fusion with a spritz of Tropical Ambiance and                                                   battery pack that BMZ built just for us,      motor and drivetrain for the concept
Sapphire Glaze.                                                                                                           is in our future,” he said.                   bikes at its headquarters in Attendorn,
                                                                                                                              Lupo is a former employee of BMZ,         Germany, using an internal gearbox
    Those are going to be the trendy colors                  hugely popular for bikes and cars, and
                                                                                                                          a big German battery provider, and            from Effigear, a French company
for new bikes for the 2019 and 2020                          you only have to look around you to see
                                                                                                                          has a background in battery packs and         that makes rugged gearboxes for the
seasons, according to the color trend                        that currently flat matte finishes are very
                                                                                                                          e-bikes. Mubea features the 7kg (15           downhill and enduro bikes.
experts at Bike Sppot. A6-105                                popular,” said Yavor Peshev, account
                                                                                                                          pounds, 7 ounces) BMZ battery pack on             The Mubea motor produces up to
    “Our aim is to be able to predict as                     manager for the European bike market.
                                                                                                                          the concept bikes at the Mubea booth.         4kW of power, shifts under load, yet fits
accurately as possible the colors and                            “On top of that we observe and monitor
                                                                                                                          That’s why the bikes have such huge           into a bike frame.
finishes that will be popular and relevant                   every sector of the bike industry to
                                                                                                                          downtubes.                                        Lupo noted that Mubea does not
two years from now,” said Panayotis                          establish the colors that accurately reflect
                                                                                                                              While Mubea may be unknown                make vehicles. At Eurobike, it’s looking
Giotakis, sales executive for Bike Sppot.                    the realities of those segments,” Peshev
                                                                                                                          to most in the bicycle industry, it           for partners interested in jointly
    “Plus we invest a lot of time and effort                 added.
                                                                                                                          builds parts for automobile bodies and        developing bicycle products. n JB
in producing and naming those colors to                          For mountain bikes, Bike Sppot predicts
make them as impactful, provocative and                      the hot color will be Hypnotic Blue in a
inspiring as possible,” Giotakis added.                      gloss finish, reflecting the vibrant dynamic
    Bike Sppot launched its Color Trends                     nature of the sport.
2019-2020 campaign this year under the                           “For road bikes, where the action is
motto “Inspired by Nature to Provoke Our                     more linear and focused, we see a satin
Senses.” The company advises bike brands                     version of Cherry Fusion as being the right
and other sporting goods manufacturers                       color,” Peshev added.
along with apparel makers and architects.                        “For the trekking and touring sectors,
    Color forecasting is an important                        our opinion is that creamier gloss
component of any new product planning,                       tones of our Cherry Fusion purple will
especially for those that will not reach the                 predominate, mixed with the orange
market for another one or two years.                         of Tropical Ambiance and the blue of
    Bike Sppot says color trends are cyclical.               Sapphire Glaze,” he concluded.
Giotakis said forecasters look at other                          Bike Sppot not only predicts colors,
industries such as fashion, which is always                  but also specializes in surface finishing
a trend leader, along with architecture and                  products, including paints and decals, for
even furniture design.                                       the factories that apply them.
    Colors are much more than just a tone,                       “We combine the technical know-how
and Bike Sppot also advises bike brands on                   of professionals at each step of the bicycle
trending finishes.                                           manufacturing because surface finishing is
    “Five years ago, gloss finishes were                     our passion,” Giotakis said. n GS                                                          Mubea’s Martino Lupo with the concept U-1 urban bike (Photo: JB)
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
MONDAY INSIDE: What's on Today Show Highlights - Show Daily
10 Eurobike Show Daily                                                                                                                                                                                                                                                                                                                      Monday, July 9, 2018

                              Guide To Eurobike Demo Areas
                                                                                                                                                                                                                                                             O/212
                                                                                                                                                                                                                                                             Csepel

                                                                                                                                                                                                                          O/111
                                                                                                                                                                                                                          Rayvolt Bike
                                                                                                                                                                                                                             O/110                      O/205 O/204                        O/306         O/305         O/405      O/404
                                                                                                                                                                                                                             KIFFY - EASY DE-           TECHNI- SIMPLON                    Merida &      NCM           TQ-Systems Brose
                                                                                                                                                                                                                             SIGN TECHNOLOGY,
                                                                                                                                                                                                                             Cosmo Connected            BIKE                               Centurion     Bikes                    An-
                                                                                                                                                                                                                                                                                                                                  triebs-
                                                                                                                                                                                                                                                                                                                                  technik

                                                                                                                                                                                                                                                        O/206                                                          O/406
                                                                                                                                                                                                                                                                                                         O/304         Egret
                                                                                                                                                                                                                             O/107                      OLIeds                                           Metz
                                                                                                                                                                                                                             myStromer                                                                   mecatech
                                                                                                                                                                                                                                                                                                                                  O/403           O/509
                                                                                                                                                                                                                                                                                                                       O/407      Scott Sports    Velo de

     STAND COMPANY/FIRMA                                       STAND COMPANY/FIRMA                                                        STAND COMPANY/FIRMA                                                                                                                                                          e-RUN
                                                                                                                                                                                                                                                                                                                       Wheel
                                                                                                                                                                                                                                                                                                                                                  Ville

                                                                                                                                                                                                                                                        O/207 O/203
                                                                                                                                                                                                                                                        SR      TRENOLI,
     O/100         Add-e                                       O/205            TECHNIBIKE                                                O/405         TQ-Systems                                                          O/106
                                                                                                                                                                                                                                                        Suntour BIONICON

                                                                                                                                                                                                                                                                                           O/302
                                                                                                                                                                                                                                                                                                                       O/408
                                                                                                                                                                                                                                                                                                                       BH
                                                                                                                                                                                                                                                                                                                                                  O/508
                                                                                                                                                                                                                                                                                                                                                  Taiwan
                                                                                                                                                                                                                                                                                                                                                  Hodaka

     O/101         Yuba bikes                                  O/206            OLIeds                                                    O/406         Egret                                                               Bikee Bike,
                                                                                                                                                                                                                            motosuv
                                                                                                                                                                                                                                                                                           KTM Fahrrad                 Bikes
                                                                                                                                                                                                                                                                                                                       Europe                    O/507
                                                                                                                                                                                                                                                                                                                                                 AEVON TRAILERS

     O/103         TranzX                                      O/207            SR Suntour                                                O/407         e-RUN Wheel
                                                                                                                                                                                                                                                        O/208           O/202
     O/104         Tsinova                                     O/208            M1 Sporttechnik                                           O/408         BH Bikes Europe                                                                                 M1
                                                                                                                                                                                                                                                        Sport-
                                                                                                                                                                                                                                                        tech-
                                                                                                                                                                                                                                                        nik
                                                                                                                                                                                                                                                                        Pen-
                                                                                                                                                                                                                                                                        dix                O/301
                                                                                                                                                                                                                                                                                           Continental
     O/106         Bikee Bike                                  O/209            Heinzmann                                                 O/409         Leaos                                                             O/104
                                                                                                                                                                                                                                                                                           Bicycle Systems
                                                                                                                                                                                                                                                                                                                       O/409
                                                                                                                                                                                                                                                                                                                       Leaos
                                                                                                                                                                                                                                                                                                                                                 O/505
                                                                                                                                                                                                                                                                                                                                                 XCYC_excites

     O/106         motosuv                                     O/210            Alber                                                     O/410         Eurosport DHS                                                     Tsinova                                                                                                                cycling

                                                                                                                                                                                                                                                                                                                       O/410                      O/504
                                                                                                                                                                                                                                                                                                                       Eurosport                  FMGH Fine

     O/107         myStromer                                   O/211            Coboc                                                     O/411         Prophete                                                                                        O/209
                                                                                                                                                                                                                                                        Heinz-
                                                                                                                                                                                                                                                                         O/201
                                                                                                                                                                                                                                                                         Urban
                                                                                                                                                                                                                                                                                           O/300
                                                                                                                                                                                                                                                                                           Cycle Union
                                                                                                                                                                                                                                                                                                                       DHS                        Mobility

                                                                                                                                                                                                                                                                                                                                                  O/503
                                                                                                                                                                                                                                                                                                                                   O/400          Radkut-

     O/110         KIFFY - EASY DESIGN                         O/212            Csepel                                                    O/500         AZUB BIKE                                                                                       mann             Arrow
                                                                                                                                                                                                                                                                                                                                   SHIMANO
                                                                                                                                                                                                                                                                                                                                   Europe
                                                                                                                                                                                                                                                                                                                                                  sche

                                                                                                                                                                                                                                                                                                                                                 O/502
                                                                                                                                                                                                                          O/103
                   TECHNOLOGY                                  O/300            Cycle Union                                               O/501         ZEHUS                                                             TranzX
                                                                                                                                                                                                                                                        O/210
                                                                                                                                                                                                                                                        Alber O/200
                                                                                                                                                                                                                                                                                                                       O/411
                                                                                                                                                                                                                                                                                                                       Prophete
                                                                                                                                                                                                                                                                                                                                                 DOUZE Cycles

                                                                                                                                                                                                                                                              Haibike,
     O/110         Cosmo Connected                             O/301            Continental Bicycle                                       O/502         DOUZE Cycles                                                                                          Winora Group

     O/111         Rayvolt Bike                                                 Systems                                                   O/503         Radkutsche                                                                                      O/211
                                                                                                                                                                                                                                                        Coboc                                                                                    O/501
                                                                                                                                                                                                                          O/101
     O/200         Haibike                                     O/302            KTM Fahrrad                                               O/504         FMGH Fine Mobility                                                Yuba bikes
                                                                                                                                                                                                                                                                                                                                                 ZEHUS

                                                                                                                                                                                                                            O/100                                                                                                                O/500
     O/200         Winora Group                                O/304            Metz mecatech                                             O/505         XCYC_excites cycling                                                Add-e                                                                                                                AZUB BIKE

     O/201         Urban Arrow                                 O/305            NCM Bikes                                                 O/507         AEVON TRAILERS
     O/202         Pendix                                      O/306            Merida & Centurion                                        O/508         Taiwan Hodaka
     O/203         TRENOLI                                     O/400            SHIMANO Europe                                            O/509         Velo de Ville
     O/203         BIONICON                                    O/403            Scott Sports
     O/204         SIMPLON                                     O/404            Brose Antriebstechnik

 600
 Paul Lange                                                                                                                                                                         411
                                                                                                                                                                                    VICTORIA
                                                                                                                                                                                    c/o Hermann
                                                                                                                                          Bosch                                     Hartje, TERN,
                                                                                                                                          Teststrecke                               i:SY

                                                       B5                                                                                                                                                                                                          B4
                                                                                                                                 500
                                                                                                                                 Bosch

                                                                          505                503          502        501                                                                              410                                       409              408                                     407                    406
                                                                          Zhejiang Star      Wike - Pi    Lanxi      FAZUA                                                                            BASSO Bikes                               Open             3T CYCLING                              Outbraker              YouMo
                                                                          Union
                                                                                             Manufactu-
                                                                                             ring
                                                                                                          Wheeltop
                                                                                                          Cycle
                                                                                                                                                                                                                                                Cycle

               TEST                                                                                                                                                                                                                                                                                                                                            TEST
              TRACKS                                                                                                                                                                                                                                                                                                                                          TRACKS

                                   Helmaus-   511                510        509           508                           507                                               404              403             402                                                    401                         400
                                   gabe/      Fantic             ENVE       GOLDEN        ANANDA                        CYCLE-                                            Rohloff          Arkus & Romet   Pivot Cycles                                           FOX Factory, Marzocchi      F.S.A., Bend36
                                   Helmets                       Compo-     WHEEL                                       WASH                                                               Group
                                                                 sites

     COMPANY                                           STAND       COMPANY                                                               STAND                          COMPANY                                                                                    STAND                     COMPANY                                                              STAND
     FIRMA                                                         FIRMA                                                                                                FIRMA                                                                                                                FIRMA
     500        Bosch                                              508              ANANDA                                                                              400             F.S.A.                                                                                               407                    Outbraker
     501        FAZUA                                              509              GOLDEN WHEEL                                                                        400             Bend36                                                                                               408                    3T CYCLING
     502        Lanxi Wheeltop Cycle                               510              ENVE Composites                                                                     401             FOX Factory                                                                                          409                    Open Cycle
     503        Wike - Pi Manufacturing                            511              Fantic                                                                              401             Marzocchi                                                                                            410                    BASSO Bikes
     505        Zhejiang Star Union                                600              Paul Lange                                                                          402             Pivot Cycles                                                                                         411                    VICTORIA c/o Hermann Hartje
     507        CYCLEWASH                                                                                                                                               403             Arkus & Romet Group                                                                                  411                    TERN
                                                                                                                                                                        404             Rohloff                                                                                              411                    i:SY
                                                                                                                                                                        406             YouMo
12 Eurobike Show Daily                                                                                                                                                            Monday, July 9, 2018

By putting mountain bikers front and center,
resorts embrace the boom in MTB tourism
Mountain bike tourism is prospering. Yet despite impressive data on
its economic benefits, some destinations are hesitant to embrace MTB
tourism. They would do well to study some of the successes of other
pioneering resorts.
    In 2012, European bicycle tourism of         Even high-altitude alpine regions that
all types had an annual economic impact      are less affected by climate change are
of some 44 billion euros ($60.5 billion),    pushing mountain biking tourism. At an
according to the Committee for Transport     altitude of 1,800 meters (5,900 feet), the
and Tourism of the European Parliament       Italian resort of Livigno hardly suffers
    As impressive as that number is, it is   from a lack of snow. Yet it is investing
surely outdated, because the study was       significantly in cycling.
done well before the explosion of electric       “Years back we started designing a
mountain bikes.                              biking infrastructure for a wide target
    A 2018 study by the Adventure            group,” said Camillo Bertolini, marketing
Travel Trade Association found that          manager of the lift company Carosello
cycle tourism is not only growing, but       3000. “We gave a home — a whole
is already the No. 2 activity — behind       mountain — to all those bikers who are
hiking — among European outdoor              not so much adrenaline-driven, but fun-
travelers.                                   and joy-driven.”
    While there are no EU-wide statistics        Bertolini added, “Four years later
on the impact of mountain biking             the success has gone well beyond our
tourism – electric or conventional — a       expectations. With the birth of many
growing number of local studies, along       small skill-centers on the doorstep of
with anecdotal reports, suggest that         cities and especially with the e-bike                                              MTB tourism has extended the tourism season at the Tuscan resort of Punta Ala.
the category is playing an increasingly      phenomenon, the base of fans is
prominent role.                              significantly increasing. This still creates
                                                                                                   season, but we still believe in mountain               too, with kids’ programs and camps,
    A 2015 study by Sustrans Scotland        new opportunities and business models
                                                                                                   biking as our second summer sport next                 and great multi-sports and multi-leisure
found long- and short-term mountain          for the mountain resort.”
                                                                                                   to hiking,” product manager Dominik                    opportunities from hiking to wellness.”
bikers contributed 141.4 million British         It’s a similar story at Austrian resort of
                                                                                                   Linser said.                                              Linser added, “A happy biker is a great
pounds (171.6 million euros / $236.1         Sölden in the Tyrolean Ötztal, where the
                                                                                                      He added, “We will see mountain                     guest. They are open-minded, respectful
million) to the Scottish economy. The        Tourist Board is building the ambitious
                                                                                                   biking grow into a big family holiday                  and willing to spend money for good
Swiss canton of Graubuenden reports the      Bike Republic Sölden at 1,348 meters.
                                                                                                   opportunity and we provide for that,                   quality service and food.”
mountain bikers spend up to 24 percent           “We have a super-strong winter
more money per day than other tourists.
In Greece, the Hellenic Mountain
Bicycling Association (HMBA) is building
a trail network for mountain bikers and
                                               The proper care and feeding of mountain bike tourists
hikers, which they believe will boost          Hotels are investing significantly                       attracting a
their economy.                                 to attract mountain bike tourists.                       second glance,
    Another plus is that mountain bikers                                                                the company’s
do not limit their trips to peak tourist           The Cresta Palace Celerina, a                        Sabrina Driendl
seasons. The PuntAla Camp & Resort             traditional four-star “superior” hotel                   said.
in Tuscany, for example, says it has           near the Swiss resort of St. Moritz, has                     The small
expanded its season significantly by           created a state-of-the-art sports area for               hotel chain
promoting mountain biking.                     its visitors.                                            focuses
    “Mountain bikers do travel in the              Called the “staziun da basa,” the                    on cycling
off-season — in fact it is perhaps spring      hotel offers a bike wash, repair stations                enthusiasts.
and autumn when they are most                  and bike lockers along with professional Other amenities
looking to discover new and interesting        coaches and equipment.                                   include a bike
destinations,” said Roberto Vergottini,            Many hotels believe a simple garage                  wash, a repair
marketing head for the 3,000-capacity          and a handful of tools are sufficient, but station (also in
beach resort. “Those are the seasons that      guests are demanding proper and secure the lobby), and
many tourism-dependent destinations            storage for their high-end conventional                  tour and rental
struggle with, and exactly the reason          and electric bikes.                                      services. Rooms
expansion into mountain biking or                  Instead of shutting bikes away                       have space for                                  The Explorer hotel chain puts a bike repair station
cycling tourism is worthwhile.”                in a locked room, for example, the                       riding gear, and                             and secure bike lockers front and center in its lobbies.
    The resort has hired four staff            Explorer hotel chain of Germany puts                     the hotel also
members dedicated to mountain biking,          bike lockers right in the lobby — an                     features a sports spa.                        participate in an annual educational
“and it’s strongly benefitting the local       architectural way of putting the sport                       The soaring popularity of expensive       program with e-MTB experts such as
economy, too,” Vergottini added.               front and center. “Our guests can ride                   e-mountain bikes creates another              Stefan Schlie, a Bosch ambassador.
                                               their bike right into the lobby” without                 challenge for hotels. Guests not only             Steineggerhof manager Kurt Resch,
Global warming? Mountain biking!                                                                                     demand a safe place to           an association manager who has pushed
Mountain resorts are beginning to view                                                                               store their bikes, but many      for the new policy, said half of the
mountain biking as a potential lifesaver,                                                                            prefer to rent them at the       guests at his hotel are e-MTB riders.
as global warming threatens their                                                                                    destination or sign up for           “The e-MTB brings a whole set of
traditional skiing and snowboarding                                                                                  e-MTB tours.                     new challenges and demands. It’s a new,
seasons.                                                                                                                 Electric bikes also need     very faceted group with more families
   When there is not enough snow for                                                                                 charging after a day of riding. and couples than we see in mountain
skiing, for example, Col d’Arzelier in                                                                                   At Massa Vecchia, a bike     biking,” Resch said. “Most of them need
France opens its lifts to bikes. Les Arcs,                                                                           resort in Tuscany, CEO           a professional introduction to handling
in Bourg St Maurice, France, opens for                                                                               Ernesto Hutmacher has built      the bike.”
cycling as soon as the snow retreats high                                                                            a separate storage building          Because e-bikes are more technical,
enough up the mountain.                                                                                              for e-bikes, with charging       the hotel also has to provide professional
   On the outskirts of Geneva, the old                                                                               stations for every bike.         support and service.
tourist cablecar Le Saleve transports                                                                                    Bike Hotels Südtirol, an         “We invest a lot in maintaining
bikers in winters when the snow                                                                                      industry association, now        our high standards, and we would not
doesn’t fall. The Geisskopf bikepark in                 The Tuscan resort of Massa Vecchia has a separate storage requires that any member            if we did not believe in the future of
Northern Bavaria also opens when winter            building for e-MTBs, including charging stations for every bike. resort offering e-MTB tours       e-mountain biking,” Resch said. n SP
conditions permit.
Monday, July 9, 2018                                                                                                                                                                                               13

R-e-s-p-e-c-t. So, what makes mountain            Simply building — and then hyping
bikers happy? Gitta Beimfohr, travel           — a flow trail is not enough, said Patricia
editor at German BIKE magazine, said           Roth, who runs the Swiss consulting
they just want to be taken seriously.          group Bike Agentur.
    “There are still regions that even lack       “You need a proper concept, not a trail
proper signage on their bike routes and        that is used or abused as marketing tool,”
only half-heartedly design maps. Some          Roth said.
mountain bikers may accept asphalt                She added, “We see resorts struggling
roads, but more consider it insulting,”        not only with maintenance, but also with
she said. “It is a target group that expects   negative comments that go viral on social
honesty and credibility. You need to           media. It will backfire if you are not
establish a professional, thought-through      sincerely striving to serve the mountain
concept to woo bikers, and this is             bikers’ interests.”
becoming more and more important.”                She said trails are an essential part

                                                                                                            The Austrian resort of Sölden is building the ambitious Bike Republic Sölden, which includes a pump track.

                                                                                                        of a mountain bike resort, along with                   long outdated.
                                                                                                        professional hotels and shops, and                          Instead, the indulging part of the day
                                                                                                        comprehensive guidance through maps,                    has become nearly as important as the
                                                                                                        GPS and signage.                                        active cycling part. The great views, the
                                                                                                            “A wide, varied, high-quality route                 rustic huts, the local delicacies, the coffee
                                                                                                        and trail system is the first essential                 breaks and the après-ride beers are all
                                                                                                        step in establishing a bike reputation.                 expected as givens – after all, mountain
                                                                                                        Maintenance is the second,” she added.                  bikers have their Instagram and Facebook
                                                                                                            As examples, Roth pointed to the                    accounts to update.
                                                                                                        Trailbrothers in Southern Tuscany, who                      Finally, resorts have to be sensitive
                                                                                                        are expanding and grooming hundreds                     to their guests’ equipment concerns.
                                                                                                        of miles of trails, and the professionally              Mountain bikers are willing to spend
                                                                                                        designed and maintained systems in                      money on their holidays as well as on
                                                                                                        Graubünden, Saalbach, and Serfaus-Fiss-                 their bikes — and when they take their
                                                                                                        Ladis.                                                  bikes on holiday, they want resorts to
                                                                                                                                                                take as good care of their bikes as they do
                                                                                                        The only bums are on saddles. Of course,                of them. (See related story on page 12.)
                                                                                                        mountain bikers don’t spend all of their                    The e-MTB boom is far from cresting.
                                                                                                        vacation time in the saddle. The image                  And for resorts that are willing to invest
                                                                                                        of the “bike bum” — the warm-weather                    in mountain bike tourism, the return
                                          Livigno is investing in family-friendly MTB infrastructure.   version of the moneyless ski bum — is                   could be significant. n SP

  Today’s Travel Talk explores ‘digitization’ of cycle tourism
  The business of cycle tourism has enjoyed an ever-increasing fan base
  for years. Eurobike visitors can find out more at today’s Travel Talk
  forum — celebrating its 17th year of focusing on the most important
  trends and innovations in cycle tourism.
     Travel Talk is free to Eurobike             contributor) will lead a workshop
  attendees. All presentations will be           and panel discussion. Entrepreneur
  simultaneously translated into English.        Axel Jockwer will give a keynote
  The conference is 10:30 a.m. to 4:30           presentation on the Digital Revolution.
  p.m. in Conference Center East, Room               For mountain biking, Darco Cazin
  Berlin and Paris, and on the Foyer East        of Travel Talk tourism partner Allega
  Show Stage.                                    Tourismus of Switzerland will moderate
     This year’s Travel Talk focuses on          a workshop on how electric and
  three trends: digitization, (e-) mountain      conventional mountain bikes can be an
  biking for everybody and women as              activity for the entire family. Joining
  an underrated target group for bicycle         him are speakers from the German
  tourism. Experts in each of these topics       Alpine Club, Mountain Bike Tourism
  will lead workshops featuring guest            Forum Germany, the German Bicycle
  speakers.                                      Industry Federation, and the MTB
     “We are very proud that we again            destination of St. Corona am Wechsel
  have managed to get interesting new            in Austria.
  faces and established big players together         The potential of women as an
  in one conference,” said Ulrike Saade,         important target group for cycling                              The Velokonzept team organizes Travel Talk. Founder and CEO Ulrike Saade is fourth from the left.
  general manager of Velokonzept, which          and cycling tourism has been largely
  organizes Travel Talk.                         overlooked in the past. Instead, the
                                                                                                        Swiss initiative that gives cyclists
     “Travel Talk is great for networking
  and the exchange of ideas between the
                                                 industry has settled for questionable
                                                 “women’s-specific” products and sexist
                                                                                                        exclusive access on specific days to                Eurobike
                                                                                                        roads through some Alpine passes.
  bicycle industry and the tourism sector,”
  added Dirk Heidrich, Eurobike project
                                                 or stereotypical advertisements. So Anna
                                                 Weiss, founder of the digital outdoor
                                                                                                            In addition to the latest travel                Travel Talk
                                                                                                        trends, Travel Talk brings together
  manager.                                       sports platform Bloomers Outdoor and
                                                                                                        officials from the bicycle and the                  Monday, July 9
     The digitization sessions will examine      founder of the European Women’s                                                                            10:30 a.m. – 4:30 p.m.
                                                                                                        tourism industries. On the main
  how smartphones, cloud-based apps              Outdoor Summit, will present a study on
  and other aspects of our increasingly          “what women want” and will moderate
                                                                                                        stage, eight exhibitors will present                Conference Center, Foyer East
                                                                                                        innovative new products that can                    Room Berlin / Room Paris / Show
  digital lives are changing cyclists’           a panel that will discuss bikepacking for
                                                                                                        boost cycle tourism.
  behavior, route planning and choice            women and a Swiss destination resort                                                                       Stage
                                                                                                            After the conference ends,
  of destination. What role could virtual        that focuses on female guests.
                                                                                                        participants will be invited on VIP                 Free admission
  reality play?                                      A fourth workshop will look                                                                            In German and English
                                                                                                        tours of Eurobike, where they can
     Thomas Froitzheim of Naviso                 at colorful and innovative ways of
  Outdoornavigation (and a Show Daily            attracting bicycle tourists, such as a
                                                                                                        meet with exhibitors and discover                   www.eurobike-traveltalk.com
                                                                                                        current trends at the show. n
14 Eurobike Show Daily                                                  Monday, July 9, 2018

 Anti-dumping duties turn
 the industry against itself
 European pedelec importers are sounding a shrill alarm about pending
 anti-dumping duties of up to 189 percent on Chinese-made e-bikes.
    An association of affected companies,              “Dumped, subsidized Chinese e-bikes
 the Collective of European Importers of           are flooding the EU at an alarming rate
 Electric Bicycles, says the mere threat of        and artificially low prices,” EBMA general
 duties has already shaken up the industry.        secretary Moreno Fioravanti said in a
 Actually imposing them could force some           recent statement.
 suppliers into bankruptcy and cause the               “Without immediate action, China
 thriving e-bike market to crash.                  would quickly take over the vast majority
    The Collective and LEVA-EU, an                 of the EU e-bike market this year, causing
 association that represents light electrical      an unfair and unjustified decline of the
 vehicle companies in Europe, are hosting          EU industry after it has generated so
 an informational meeting Tuesday from             many excellent and innovative products,”
 noon to 2:30 p.m. in Room Lichtenstein            Fioravanti added. He said European
 in Conference Center West. The meeting is         manufacturers invest more than 1 billion
 free to members of LEVA-EU, the Collective        euros a year in the production of pedelecs.
 and the press, and 124.07 euros for non-              According to the EBMA, e-bike exports
 members. Prior registration is required.          to the EU from China jumped by 83 percent
                                                   in 2017, to nearly 800,000 units, compared
 “If definitive duties are                         to 2016. It says the imports have harmed
 implemented, this will damage                     the market share and profit margins of
                                                   European-made e-bikes.
 the pedelec market to the
                                                       Roetynck claims that two of the
 extreme.”                                         companies behind the EBMA complaint are
 — Annick Roetynck, manager of LEVA-EU             themselves big importers of Chinese-made
                                                   bicycles. She contends that EBMA members
                                                   boosted their orders from China in advance
     “Until the [European] Commission
                                                   of the EBMA’s call for duties so they could
 decides to impose definitive anti-dumping
                                                   stockpile bikes.
 duties, this case is not lost yet,” said Annick
                                                       “They knew long in advance the
 Roetynck, the manager of LEVA-EU and
                                                   complaint was coming. Therefore, they had
 leader of the Collective’s opposition effort.
                                                   the opportunity not only to prepare but
     “Many companies appear to believe that
                                                   also to hit their competition,” she said.
 this case is lost and that definitive duties
                                                       The associations have hired the
 are inevitable,” she added. “We will explain
                                                   international law and lobbying firm Squire
 in this meeting that this is not the case and
                                                   Patton Boggs to argue its case before EU
 we will provide further details on how the
                                                   authorities.
 Collective intends to fight this case until
 the end.”
                                                   “Dumped, subsidized Chinese
     The European Commission set the stage
 for the anti-dumping duties in May when           e-bikes are flooding the EU at an
 it ordered that imported e-bikes be subject       alarming rate and artificially low
 to registration, in preparation for the           prices.”
 imposition of duties.                             — EBMA general secretary Moreno Fioravanti
     “… the Commission has at its disposal
 sufficient evidence that [Chinese e-bikes]
 are being dumped” in the EU, the                      “The Collective and LEVA-EU will fight
 Commission said. It said duties could be          against possible imposition of duties with
 as high as 189 percent – a stunningly high        all possible means and until the very end,”
 number.                                           Roetynck said. “One thing is certain, if you
     Registration is a way of tracking             don’t fight back, duties will be imposed.”
 imported e-bikes so that the EU can                   She said members of the Collective
 retroactively impose duties on them if and        would answer all questions about the
 when it decides to do so.                         matter at tomorrow’s meeting. “We
     Roetynck said the ruling has caused           are amazed at the amount of rumors,
 “absolute turmoil” among pedelec                  fake news and alternative facts that are
 importers. She said many importers have           circulating,” she said.
 containers full of Chinese-made e-bikes on            Proposed tariffs are also roiling the
 their way to Europe that they have already        much smaller U.S. e-bike industry. The
 ordered and budgeted for.                         Trump Administration has proposed a 25
     “Should these get hit by retroactive          percent tariff on Chinese-made e-bikes,
 collection, these companies will simply           along with a long list of other Chinese-
 go bankrupt,” she said, adding that               made products it has targeted.
 anti-dumping duties would drive up                    Meanwhile, one of the biggest
 pedelec prices, put a lot of companies out of     beneficiary of these anti-China moves may
 business, and lead to a collapse in what has      be Taiwan. The island nation exported
 been a thriving market.                           54 percent more e-bikes by value in the
      “If definitive duties are implemented,       first five months of 2018 than it did in the
 this will damage the pedelec market to the        comparable period a year ago, according to
 extreme,” Roetynck added.                         the Ministry of Finance.
     The anti-dumping duties have sharply              Europe accounts for 68 percent of
 divided the industry against itself.              Taiwan’s e-bike exports, and the United
     Supporting the duties are European            States another 22 percent.
 bicycle manufacturers, represented by                 “With the attractiveness of lower-
 the European Bicycle Manufacturers                priced, mass-market Chinese e-bikes now
 Association, or EBMA. The EBMA set the            drastically reduced due to protective tariffs
 anti-dumping investigation in motion last         in the substantial American and European
 September when it filed a complaint with          markets, Taiwanese manufacturers are
 the European Commission.                          perfectly poised to exploit this opening for
     The EBMA contends that the                    their own e-bikes,” organizers of the Taipei
 flood of imports threatens European               Cycle trade show said in a recent news
 manufacturers.                                    release. n DM
16 Eurobike Show Daily                                                                                                                                             Monday, July 9, 2018

Overview: Speed pedelecs

The only thing that’s not so fast about
speed pedelecs are their sales numbers
When it comes to sales, speed pedelecs — e-bikes that are allowed to
travel up to 45 kph (28 mph) with electric assist — aren’t so speedy.
    Regulations have hampered s-pedelec          sales, according to Velosuisse, the Swiss
sales in Europe, where countries typically       association of bicycle suppliers.
treat s-pedelecs like mopeds, not like               There are indications that other
other electric bikes.                            countries are loosening up. Belgium has
    Most EU members require s-pedelec            allowed s-pedelec riders to wear bicycle
riders to wear helmets — often heavier           helmets since 2016. And earlier this year,
motorcycle helmets — that aren’t                 Denmark proposed treating s-pedelecs
required of cyclists riding conventional         more like other e-bikes. The proposal,
pedelecs.                                        from the Danish Transport Agency,
    To ride an s-pedelec, cyclists typically     would allow s-pedelecs to use bike paths
need a special driver’s license, which           and would lower the age of a rider to 15
comes with age restrictions; put a number        from 18.
plate on the bike; and carry insurance.
Some countries ban them from bike lanes              Given the popularity of s-pedelecs in
and paths.                                       Switzerland, it seems appropriate to start
    And s-pedelecs are restricted from           with the big Swiss e-bike brand Stromer.
                                                                                                                                                                              Stromer ST3
carrying passengers, which means no               A1-501 . At Eurobike, Stromer is debuting
child seats or child trailers.                   its new ST1 speed pedelec.
    Sales numbers reflect the difficulties.          Wait, what? Hasn’t the ST1 been          wheelbase and low bottom bracket.              easy to track in case it’s stolen.
But they also hint that with looser              around for years?                            Riders can choose from various stem and
regulations, s-pedelecs could become                 Well, yes, but Stromer plans to          handlebar combinations, and Stromer               The nuevo retro styling of Spanish
more popular.                                    relaunch a new version in 2019 to            later plans to offer a suspension fork as      manufacturer Rayvolt FG-O/111 reaches
    Only about 1 percent of the 720,000          celebrate its 10th anniversary. The ST1      an option.                                     a peak with the Torino, a bike that is
e-bikes sold in Germany in 2017 were             was Stromer’s first global success.              As usual with Stromer, the company         inspired by a classic beach cruiser in the
s-pedelecs, according to the German                  The new ST1, which will remain           has focused on hiding wires
industry association ZIV.                        Stromer’s entry-level model, will be         and integrating components.
    It’s a similar story in the Netherlands,     powered by a Cyro Drive II rear. Hub         Front and rear lights fit
where only 4,572 of the 294,000 e-bikes          motor and offer a range of up to 90km        within the frame; the
sold last year were s-pedelecs, or about         (56 miles). The Launch Edition will be       speedometer and touch-
1.5 percent, according to statistics from        available in the summer of 2019, and the     screen display are integrated
the RAI Association.                             Standard variant a bit later.                in the toptube; and the
    But in Switzerland, which has less               Stromer is also bringing something       battery, as always, is hidden
restrictive regulations, cyclists bought         completely new to the market, the ST3        in the downtube.
more s-pedelecs than the Germans and             — a 27.5-inch commuter bike with an              Stromer maintains its
the Dutch combined, even though the              820W Syno Drive II rear hub motor and        focus on communications
overall bike market is much smaller.             a BQ814 battery that promises a range of     support, with onboard
    Swiss cyclists bought 16,508                 up to 150km. (And if your commute is         Bluetooth connectivity. An
s-pedelecs in 2017. The bikes accounted          that long, we’re sorry.)                     electronic lock keeps the ST3
for more than 23 percent of all e-city               To make it comfortable, the ST3          secure without keys, and an
bike sales and 9 percent of all e-MTB            is built with short chainstays, a short      onboard GPS unit makes it                                                        Rayvolt Torino

                                          sponsored by                                                                                sponsored by

   Sterzing CC                                                                  A1-503           Zell CC                                                                    A1-503

   Boundless valleys, vertical street             It’s the wild brother of the Sterzing GT      A relaxed commute into the office, and        250W and 90Nm torque shoot the Zell
   canyons, endless mountain panoramas.           with no unnecessary ballast and 3” tires      on the way home you can tackle steep          into the top class of serious e-bikes. The
   The Sterzing effortlessly takes on all         for maximum off-road fun.                     climbs and downhills in the mountains.        Zell CC is winner of the “Bicycle Brand
   these environments and always feels like                                                     The Zell allows everything. This              Contest 2018”.
   the perfect bike for the situation. Thanks     The Spitzing CC is winner of the              all-rounder embodies M1-Sporttechnik’s
   to its classic modern coloring, the work       “GERMAN DESIGN AWARD 2018”.                   decades of carbon experience and              www.m1-sporttechnik.de
   commute is just as elegant as a ride                                                         cleverly integrated technology. With its
   through styled out mountain roads. Its         www.m1-sporttechnik.de                        Brose motor
   secret is the combination of futuristic                                                      (currently the
   carbon fiber and a seamlessly integrated                                                     most silent
   TQ-motor.                                                                                    center motor
                                                                                                worldwide) and
   With up to 920 W output                                                                      its sleek
   and a battery with 880 Wh                                                                    frame-integrated
   or 1,050 Wh, the Sterzing                                                                    battery, the Zell
   provides plenty of capacity                                                                  offers a unique
   for longer rides. That’s                                                                     and
   great, because when you                                                                      extraordinary
   start riding the Sterzing,                                                                   design. This has
   you don’t want to stop.                                                                      been achieved
                                                                                                without any
                                                                                                reduction in
                                                                                                performance.
Monday, July 9, 2018                                                                                                                                                                              17

                                                                           It’s powered by                                                                         connectivity lets
                                                                       a Neodrive rear                                                                             the E9D pair with a
                                                                       hub motor. In its                                                                           dedicated smartphone
                                                                       newest version,                                                                             app so riders have
                                                                       Simplon has moved                                                                           access to functions
                                                                       to a fully integrated                                                                       including routing,
                                                                       630Wh battery in                                                                            motor diagnostics,
                                                                       the downtube for                                                                            bike configuration and
                                                                       a cleaner look and                                                                          registration. The full
                                                                       bigger range.                                                                               color TFT display also
                                                                           A suspension                                                                            displays ride data.
                                                                       fork is available
                                                                       as an option, but                                                                               Riding on wide
                                                                       the big-volume                                                                    Koga Pace 27.5-inch tires, a
                                                          Simplon Kagu Schwalbe Big Ben                                                                            compact frame and
                                                                       slick tires should be                                                                       a 120mm RockShox
                                                                                                   PowerPack battery is semi-integrated into
                                                                       plenty comfortable                                                        Recon gold fork, the XD2 Urban from HNF
                                                                                                   the downtube to make it easier to remove
way a soufflé is inspired by a scrambled        in most situations, while providing lots of                                                      Nicolai A2-201 comes in either a standard
                                                                                                   for charging. The bike also features front
egg.                                            traction.                                                                                        or an s-pedelec configurations.
                                                                                                   and rear thru-axles and hydraulic disc
    You won’t go gentle into the good              Simplon has built in other nice                                                                  The s-pedelec is powered by a
                                                                                                   brakes.
night on this bike, with its swoopy             touches as well, such as eyelets under the                                                       Bosch Performance Line CX motor
toptube and downtube and fat whitewall          toptube to hold a folding lock or pump.                                                          with a Rohloff E14 transmission and a
                                                                                                       With the Bright E9D, Oyama A6-313
tires. In its s-pedelec configuration, the      The Kagu Neodrive is available in four                                                           Gates CDX belt drive. Like other HNF
                                                                                                   appeals to s-pedelec riders who appreciate
Torino uses a 250W rear hub motor that          sizes for men or women.                                                                          Nicolai bikes, the Bosch motor is tightly
                                                                                                   a good value. The 500W MAC rear hub
generates peak output of 1,000W.
                                                                                                   drives delivers
    There’s extensive use of leather in            Koga B2-500 is debuting an innovative
                                                                                                   peak power
the design; the composite battery case          e-bike platform it calls Pace, which it
                                                                                                   of 1,500W, so
features a leather cover and the bike uses      describes as supporting an “active lifestyle
                                                                                                   there is plenty
a vintage sprung leather saddle. As a           combined with contemporary design,
                                                                                                   of oomph
finishing flourish, Rayvolt adds copper         technology and mobility.”
                                                                                                   available when
touches.                                           Out of six models in the range, the
                                                                                                   it’s needed.
    Hydraulic disc brakes and regenerative      Pace B20 is the speed pedelec build, built
                                                                                                       With an
braking complete the unique package.            around a Bosch Performance Line Speed
                                                                                                   integrated
                                                motor. To keep things simple and low-
                                                                                                   640Wh
                                                maintenance, Koga spec’d a Gates CDX
                                                                                                   battery in the
                                                belt drive and an Enviolo continuously
                                                                                                   downtube, the
   The Kagu from Simplon A3-100 has a           variable hub.
                                                                                                   Bright E9D
maximum load capacity of 160kg (350                The alloy frame features smoothed
                                                                                                   has a range of
pounds), making it ideal for heavier            welds for a seamless look, and it’s
                                                                                                   over 60km.                                                          HNF Nicolai XD2 Urban
riders, or anyone carrying a lot of             matched with a full carbon fork. The
                                                                                                   Bluetooth
baggage.                                        cables are fully integrated, and a
                                                                                                                                                                          Continued on page 18...

  Special e-bikes require special gear
  Speed pedelecs are special — not just because they are allowed to go
  faster under power than regular e-bikes, but because they also are                                                                             brand engineers will appreciate. Take
  required to be equipped with special components.                                                                                               power cables, for example.
                                                                                                                                                     More powerful e-bikes require thicker
     Powerful lights are one of the biggest                                                                                                      cables that can transmit the higher
  requirements, and lighting brands have                                                                                                         currents involved the drive system. This
  developed several that meet the stricter                                                                                                       can lead to problems if the cables are too
  regulations (for more on bike lights, see                                                                                                      thick to enter the motor.
  our overview story on page 22).                                                                                                                    Higo, a brand distributed by A&C
                                                                                                                                                 Solutions, A1-614 has come up with an
      The Laserlight from Beryl A2-507                                                                                                           alternative solution: a flat cable. By
  features on London’s Santander                                                                                                                 placing the internal wiring side by side
  bikeshare system and works with all                                                                                                            instead of orienting them around one
  major e-bike systems. The combination                                                                                                          another, Higo creates a more compact
  of a white LED plus a forward projection                                                                               Higo flat power cable   cable that can be more easily integrated
  laser is designed to maximize visibility in                                                                                                    with motor designs.
  city riding.                                        Spanninga s-pedelec lights and accessories   mudguard or the saddle rails. It features         A custom grommet allows the motor
      Also from Beryl is a new rear light,                                                         a high-output rear light with a braking       to be sealed with an IP65 waterproof
  the Burner. Using chip-on-board                accessories that conform with ECE                 circuit, and can be spec’d with an            rating, but it still delivers the 30A
  technology, the Burner features a brake        regulations.                                      optional license plate holder.                electrical currents that are common in
  light powered by machine learning                  The Axendo front light uses                       The Z4E Pro front light complies to       s-pedelecs. “The flat cable connector
  algorithms, something Beryl has                Spanninga’s Reverse Beam technology.              ECE R113 Class B and has a maximum            version offers customers a solution
  developed as the technology partner for        Spanninga is launching a new 100 lux              output of 900 lumens. The light has           when space is limited and power is still
  Santander cycles.                              version, the Axendo 100, to accompany             high and low beam settings that are           needed,” the company says. n DA
                                                 existing models that have three beam              easily accessed
      This year’s                                strengths ranging from 40 to 80 lux.              via a remote
  Eurobike is a                                      Its new Flexio rear light is for              handlebar
  special one for                                s-pedelecs. It adds a license plate holder        control. Roxim
  Spanninga, B4-212                              and amber side reflectors to a brake light.       also offers a
  as the company                                     And because cyclists sometimes need           600-lumen
  celebrates its 100th                           to be heard, not just seen, Spanninga is          version, the Z4E
  anniversary (see                               debuting the Decibel horn. It comes with          Elite.
  related story on                               several mounts to fit different bikes.                Some of
  page 23). The Dutch                                                                              the special
  lighting specialists                                Taiwan lighting specialist Roxim             components in
  are showing a wide                               A5-212 offers several s-pedelec                 an s-pedelec
  range of products,                               products. The R3E rear light is an              are things the
  including                                        ECE R50-compliant unit that can be              consumer will
  s-pedelec            Beryl Laserlight and Burner flexibly mounted on the rear rack, the          never see, but
                                                                                                                                                                 Roxim R3E rear s-pedelec light
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