HIGH STREET TREND OVERVIEW // 2020 - Trend Report - Make it in Design
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HIGH STREET TREND OVERVIEW // 2020
Trend Report
SEPTEMBER 2020
IMAGES PROVIDED IN THIS DOCUMENT ARE FOR INSPIRATIONAL PURPOSES ONLY - INTELLECTUAL PROPERTY RIGHTS ARE
OWNED BY THIRD PARTIES. PLEASE DO NOT COPY - ALWAYS DESIGN UNIQUE PRODUCT BASED ON THIS DIRECTION FOR DESIGN
For this month’s current overview, we have
focused on top level trends appearing across the
high street concentrating on the UK, Europe, and
America.
Many of the trends we are tracking are an evolu-
tion of themes highlighted in previous seasons
which is most definitely a reaction to the current
pandemic.
More and more, retailers are building on designs
and products they know are successful rather
than launch a large volume of new designs in this
current climate.
Key looks from Spring / Summer have been pur-
posefully developed as subtle evolutions in order
for retailers to weather the strain of reduced
footfall, stock levels and shop closures. Howev-
er, there are some important areas of newness
and colour remains a key indicator of consumer
mood and appetite.
For AW20 some key areas to highlight are:
- Palms & Ferns
- Moody Bloom
- Spliced Circles
- Vintage Ditsy
- Floral Sprig
- Wild Cats
- Figurative
KEY CONSIDERATIONS
Images clockwise - John Lewis, Anthropologie, H&M, Dunelm
H&M Marks & Spencer John Lewis
Made.com
John Lewis
Matalan John Lewis
Ikea John Lewis
Oliver Bonas
Palms & Ferns continue to be popular and are constantly being reinvigorated and renewed. Green re-
PALMS & FERNS mains the most popular colourway reflecting nature. There is a mix of styles on the market - loose stylised
large palms either on their own or with the addition of exotic fruit or even wild animals. Smaller scale ferns
also appear alongside a mixture of other leaves creating a more formal design.
British Museum X H&M Designers Guild Asda
Jo Malone X Martyn Thompson Argos Agent Provocateur
Moody Bloom is a trend we are seeing across the market from high end to supermarkets. The majority of designs
MOODY BLOOM are on dark grounds with large floral blooms executed in a painterly or photographic finish with some designs
mixed with butterflies or layered on top of background patterns. The designs have a wide appeal and are being
used across textiles, dinnerware and packaging.
Crate & Barrell Dunelm Habitat
One Nine Eight Five / Heals Marks & Spencer Matalan
Circular designs are the most popular geo currently on the market. Interest and variation are added
SPLICED CIRCLES through splicing of designs in different ways - halved, quartered, linear lines and positive and negative col-
our blocking reinvent the geo. Circular shapes have been stretched or extended echoing arched / lozenge
designs popular across artwork, mirrors and furniture.
La Redoute Urban Outfitters Anthropologie
Marks & Spencer Zara Home Ikea
Small ditsy florals in warm hues are extremely popular this season. They can be layered with plains, stripes
VINTAGE DITSY or even patterned clashed with large scale floral prints. From the examples above we can see, there are nu-
merous executions - La Redoute and Anthropologie for example have played with pops of colour. There are
more stylised designs, painterly and detailed but the overriding theme is the small ditsy scale.
Dunelm Barkly
Zara Basics
Home John
MarksLewis
& Spencers
Matalan Anthropologie X Skye McAlpine Fat Face
A highly commercial trend which takes inspiration from our surroundings, gathering local flora and fauna
FLORAL SPRIG reflecting the natural paired back and dried bouquets currently on-trend. Executions include both fluid,
intricate and watercolour designs with additions of insects and a combination scale and placement options.
Marks &Spencer Habitat Anthropologie
Made.com La Redoute John Lewis
This is a trend most retailers are exploiting by creating a fun joyful collection. Stylised wild cats from tigers,
WILD CATS leopards, and panthers are either executed in a monochrome sophisticated colour palette or some retailers
have let loose and played with colour.
Anthropologie Debenhams John Lewis
Sasse & Belle
John
CB2 Lewis John Lewis
Maison du Monde John Lewis
H&M
Artistic abstract faces are still a key trend for AW20. Continual drawing lines have been used to create
FIGURATIVE placements and repeat patterns. Multitexture continues to dominate as well as looser styles. Stylised faces
are also featuring on hard products such as vases, plant pots, mugs, jewellery stands as well as artwork.
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