HOLIDAY INN MAYFAIR RECLAMATION & REDISTRIBUTION IMPACT REPORT
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CLEANCONSCIENCE
HOLIDAY INN MAYFAIR
RECLAMATION &
REDISTRIBUTION
IMPACT REPORT
Prepared for: One Berkeley Investments Unit Trust
Redevelopment Company: Jackson Coles LLP
Demolition Company: Tower Demolition Ltd
Prepared by: Gwen Powell, ACIWM
Date: 25 August 2020
Page 1 of 13
CLEANCONSCIENCE
EXECUTIVE SUMMARY
Objective
To reclaim and redistribute (onwards donate) any appropriate contents from the 196
bedroom 4 star Holiday Inn Mayfair, prior to the demolition company, Tower Demolition Ltd,
carrying out a total stripping of the building back to shell and core, in preparation for the
redevelopment and refurbishment of the property into a new boutique hotel.
Goals
To set in motion a change in the ‘throw away’ culture of the larger redevelopment and
building industry, which currently finds it is quicker, cheaper and easier to hire a skip
company to take care of unwanted items that are not easy to recycle, with the waste
company contracted using the traditional means of either landfilling, which is worse case
scenario, or incineration, which ironically counts as ‘recycling’. Shockingly, when following
the best practice guidelines of DEFRA’s Waste Hierarchy the waste industry manages to
claim a 98% recycling rate on these projects, when in fact this is misleading to their clients.
Solution
CleanConscience worked alongside and in partnership with Tower Demolition to make sure
that as much as possible of the contents were salvaged, in order to reuse, re-purpose, up-
cycle, and ultimately redistribute (onwards donate) to those in need, rather than hiring skips
to dispose of these items. An added bonus is the fact that some of the contents will also
raise much needed funds for CleanConscience in their newly created pop up charity shop.
Please see Addendum attached for full details of CleanConscience’s work and
activities.
Project Outline
Gwen Powell, Project Director for CleanConscience, was invited by Mark Ind, Hotel
Manager for the Holiday Inn Mayfair, to visit the hotel in December 2019 prior to its closing
down for the refurbishing project, to assess the contents and come up with a possible
solution to salvage as much of the contents as possible before the demolition company
starts the stripping of the building.
About Gwen Powell
Gwen Powell is an Associate Member of the Chartered Institute of Wastes Management,
with a 10 year career in the waste industry; Gwen is also the founder of CleanConscience.
Page 2 of 13
CLEANCONSCIENCE
PLAN OF ACTION
Two weeks to salvage, with an estimated 12 months to redistribute,
reuse, re-purpose and up-cycle
The Holiday Inn Mayfair was a 196-bedroom 4-star hotel, spread out over seven floors, and
situated in the heart of London’s Mayfair. The hotel had one main kitchen, another smaller
service kitchen, one restaurant, a bar area and three meeting / conference rooms. It took
seven 10-hour days with Gwen herself, assisted by 6 volunteers and 3 van drivers, with
three rented Luton vans, making two 60 mile round trips into London and back every day, to
drop the salvaged contents at the three 20-foot storage containers, situated at their
operational base just outside Maidenhead. There were two guest lifts, with one other service
lift in use, and for the first two days Gwen and her team had exclusive access to the hotel,
as the demolition team from Tower Demolition only arrived on the 3rd day. Gwen was then
assigned a small team of 4 labourers from Tower Demolition’s team, to assist with bringing
the contents down in the lifts and loading the Luton vans.
BUDGET
Project Costs
The owners of the property, One Berkeley Trustees, approved a budget of £22,940 in
conjunction with the developers, Jackson Coles which was made up as follows:
Description Quantity Unit Price Amount GBP
Gwen’s Project Management Fee @ £500 per day 10 £500 £5,000
Van Rental x 3 @ £120 per van to include CC, ULEZ & fuel 7 £360 £2,520
x 7 days
Volunteer Day Rate x 6 @ £120 to include refreshments 7 £720 £5,040
and travel expenses x 7 days
Drivers x 3 @ £150 per driver per day x 7 days 7 £450 £3,150
Storage Containers’ Rental Costs x 3 to allow for UK 12 £540 £6,480
redistribution x 12 months
Gwen’s WarpIt Report to show CO2 savings, Waste 1 £750 £750
Diverted & Equivalent Monetary Value of Charitable Giving
Total £22,940
Page 3 of 13
CLEANCONSCIENCE
INVENTORY OF CONTENTS RECLAIMED
Description Quantity
Large Linen Tablecloths 20
Tall Vintage Brass Floor Lamps with Fabric Lampshades 40
Mattress Protectors 200
Sideboards 2
Toilet Paper 30
Electric Fans 20
King Size Mattresses* 10
* if we had more time and space then we could’ve reclaimed
all of the mattresses
Large Round Folding Tables 4
Large Oblong Folding Tables 4
Easel 1
Flipchart Stands 3
Holiday Inn branded Goody Bags - box of 125 4
Display Dresser 1
Marble Top Hallway Tables 4
Sturdy Metal Based Cafe Tables 60
Fabric Covered Ottomans 25
Leather Footstool 100
Runner Bed Throw 200
Cushions 200
Flat King Size Sheet 400
Pillowcases 1000
Uniforms 100
Medium Linen Tablecloth 40
Blanket s 400
Hand & Bath Towels 400
Large Towels (Bath Sheets) 400
King Size Duvet Cover 200
Pillows 800
Duvets - Kingsize 200
Page 4 of 13
CLEANCONSCIENCE
Boardroom/meeting chairs 40
Leather Wingback Armchairs 80
Shower Curtains 400
Net Curtains 800
Bedroom & Suite Curtains (4.5 metres long) 1000
Small Framed Pictures 600
Medium Framed Pictures 200
Large Framed Pictures 400
Extra Large Framed Pictures 100
Ornate Wooden Mirrors 120
Cristal D'Albret Table Lamp 2
Titan Industrial Wet / Dry Hoover 1
Henry Hoovers 2
Ironing boards 150
Irons 30
Small Kettles 25
Vintage Bedside Lamps with Lampshades 20
Desk Lamps 40
Corby Trouser Presses (7700) 15
Hobart Industrial Catering Mixer (NCM40) 1
Foster Tall Deli Fridge 1
Black & White 3 Coffee Machines 3
Foster Blast Chiller (BC26) 1
Refridgerated Prep Bars 4
King KG150 Bar Fridges 4
Stirovap Steam Iron (303) 1
JLA Smartdry Industrial Tumble Dryer (SD20) 1
Industrial Washing Machine 1
DeLonghi Dragon 3 Electric Oil Heaters 40
LEC Mini Bar Bedroom Fridges 25
Bartech Minibar Bedroom Fridges 45
40" Flat Screen LG TVs 1
32" Flat Screen LG TVs 50
Assa Abloy Elsafe Digital Safes 65
Page 5 of 13CLEANCONSCIENCE
WARPIT PLATFORM
Gwen used the WARPit: Reuse Platform to calculate the estimated Carbon Dioxide
Equivalent saved from entering the atmosphere, the estimated tonnage of waste avoided
from going to landfill or being incinerated, the estimated waste costs saving, real jobs saved,
and the estimated value of the moveable assets that were donated to charity. WARPit gets
the best value out of resources, by finding owners for items that would otherwise have to be
disposed off.
WASTE CATEGORIES
RESULTING SAVINGS
CO2e (KG) Saved
The equivalent of an estimated 141 tonnes of CO2 has been saved from going into the
atmosphere. This statistic is calculated by the WarpIt platform’s unique database, which
assesses Greenhouse Gas emissions avoidance in the supply chain, due to reuse of assets
within and between organisations. This is expressed as Carbon Dioxide Equivalent (CO2e)
and the source data is from the UK government.
Page 6 of 13CLEANCONSCIENCE
Waste Avoided (KG)
The equivalent of an estimated 35.5 tonnes of waste has been saved from going into landfill
or from being incinerated. Each item that is salvaged is given a weight value (KG) based on
the ‘Measure Your Treasure’ guidelines, originally produced by the Community Recycling
Network UK, in consultation with community waste sector groups.
Waste Costs Saving
By working with CleanConscience an estimated £38,000 has been saved in potential waste
carriers’ costs. This statistic is calculated by taking the cost of a London skip company @
£300 per 14 yard skip + cost of labour per hour @ £10 / the nett weight of the loaded skip
in kg, which we’ve taken at 3 tonnes = Cost of Disposing of 1kg of waste, which came to
£1.07/p/kg. The cost of disposing of 1kg is then multiplied by the estimated weight of the
items to discover the waste cost savings (£).
Jobs saved
With the prospect of an estimated loss of income in the region of £75,000 over the next 12
months, from late March 2020 until March 2021, it would’ve had a knock on effect resulting
in the redundancy of staff, and even a possible winding down of CleanConscience
altogether, which has now been averted by the Holiday Inn Mayfair Reclamation and
Redistribution Project.
Given to charity
The equivalent of an estimated £308,000 worth of moveable assets were donated to
CleanConscience for redistribution (onwards donation) to those in need, reusing, re-
purposing and up-cycling, and ultimately helping to raise much needed funds for
CleanConscience during and post the COVID pandemic.
Corporation Tax - Capital Allowances
If the client was a UK registered Limited Company then they would have been able to claim
full capital allowances on their Corporation Tax against the donated assets.
Page 7 of 13CLEANCONSCIENCE
OUTCOMES
Redistribution
Some of the bedroom furniture has already found homes with Thames Hospice and
Alexander Devine Children’s Hospice, both within a couple of miles of our operations.
The remaining bedroom furniture has been made available to those local charities that
support formerly homeless individuals or asylum seekers when they get into their own
accommodation.
Page 8 of 13CLEANCONSCIENCE
Reuse & Re-purpose
The 800 net curtains were donated to the Kori Women’s Development Project and re-
purposed as mosquito nets, which were distributed to clinics and maternity wards in the
Kori Chiefdom, a rural low income province of Sierra Leone.
The 400 shower curtains, 400 large towels and 400 hand towels were also donated to the
Kori Project to be re-purposed as the waterproof layer and outer layers for hand made
washable sanitary towels, some which were distributed to those in need, and others which
will be sold to support the seamstresses and their families.
Up-cycle
200 of the bedroom curtains were earmarked
for projects here in the UK.
The first is in conjunction with a start-up
entrepreneur called Lee Robinson, who owns
a lampshade and soft furnishing business
called Fifty Shades of Boho.
Another is in conjunction with a retired NHS
pharmacist, Jenny Gush, who is making outfits
from the curtain material.
Page 9 of 13CLEANCONSCIENCE
The remaining 800 bedroom curtains are held in storage here in the UK, together with the
200 duvets and 800 pillows in readiness to be shipped to South Africa, where Gwen is in
the process of starting a charity in the village where she grew up. These textiles and
bedding will be used to create jobs for the disadvantaged people of the village, by training
them to sew, and the resulting day beds and other creations will be offered for sale to the
residents in the nearby settlements, and also in the arts and crafts shops, serving the
tourists visiting Wakkerstroom.
Page 10 of 13CLEANCONSCIENCE
Conclusion
With a UK recession looming CleanConscience hopes to continue to be of service to the
building / redevelopment industry with their newly launched reclamation and redistribution
service, which will have a much bigger return on investment for the property owners, and an
environmentally sustainable outcome for the builders / developers, than merely contracting
with a waste carrier.
Fundraising post COVID
All the CleanConscience hotel partners closed down at lockdown on the 23rd of March, and
might not be able to re-open until the Spring of 2021, therefor causing an estimated loss of
income in the region of £75,000. When the COVID pandemic struck, three months after this
project was carried out, the CleanConscience staff were all furloughed and only returned to
work part time on the 7th of July. There would have been a knock on effect resulting in the
redundancy of staff, and even a possible winding down of CleanConscience altogether, with
the consequent loss of support for the most marginalised and an increase in waste and
emissions. This has happily been averted by the Holiday Inn Mayfair Reclamation and
Redistribution Project.
With no soap and toiletries to collect from their hotel partners Gwen and her team had to
think on their feet and decided to diversify CleanConscience’s income streams by offering a
household textile, shoe and unwanted / unloved gifts recycling service. Together with the
surplus items from the Holiday Inn Project that are not being redistributed, re-used or up-
cycled they are able to offer a really cheap pop-up charity shop option for the
disadvantaged residents of the Royal Borough of Windsor and Maidenhead, Slough,
Bracknell, High Wycombe and Wokingham.
Page 11 of 13CLEANCONSCIENCE
About CleanConscience
CleanConscience is a unique charity that has worked alongside London hotels and toiletry
manufacturers since 2015 to ensure that the maximum amount of partially used hotel soap
and toiletries are recovered, re-purposed and redistributed to those who need it most in the
South East of England, Greater London, and in Sierra Leone.
The routine operation is formed of two main steps:
1. Hotels are provided with green empty recycling crates, which their housekeepers use
when cleaning rooms. On a three weekly basis they carry out a collection round for the
soaps and other toiletries using a hire vehicle, to collect the filled recycling crates, and
supply clean empty crates. They also collect any other end-of-life items (e.g. towels &
linen) that hotels might choose to donate. Hotels pay a programme fee in the sum of £1
per room per month for this service.
2. Volunteers reprocess the toiletries and distribute the materials to partner charities such
as foodbanks, homeless shelters, asylum support and the Sierra Leone project.
The beneficiaries most in need of hygiene support are:
1. Vulnerable UK families and individuals in need of foodbank supplies, shelter support or
care facilities for their daily living. Hygiene products can be as essential as food, bedding
and clothing when times are tough. It is estimated that 35,000 individuals have
benefitted from our donations of toiletries and other items to partner charities in the last
24 months.
2. The Kori Women’s Development Project in Sierra Leone. The bars of soap collected
from participating hotels are sorted in the small industrial units they rent near
Maidenhead. The volunteers manually clean the bars of soap individually and then put
them through a mechanical chipper which creates soap powder or soap noodles. These
are sent in 10kg sacks to the Kori project where micro-enterprises have been set up for
women to turn the soap noodles back into bars of soap, using a manual press, so as to
sell the powder and the bars of soap at local markets. This enables local women to
support themselves and their families. The Kori project is supported by other UK
charities, most notably the Thames Valley branch of Soroptomists International, which
sends other much needed items to Sierra Leone routinely by ship.
Page 12 of 13CLEANCONSCIENCE
The beneficiaries most in need of engagement support are:
The repurposing element of the operation is carried out by some volunteers from local
community groups and corporates but mostly by severely marginalised individuals. 21
adults with severe learning disabilities, and varying in age from 19 to 76 years old, from
three different day centres in Maidenhead, Windsor and Slough, attend the units on
Mondays and Tuesdays. Three young autistics adults from Maidenhead together with
various able bodied volunteers attend on Wednesdays, and two adult males with mental
health issues from Slough assist on Mondays, Tuesdays and Wednesdays and also
accompany our Logistics Manager when he services our London hotel partners. The work is
ideal for disabled volunteers because much of it involves simple, manual, repetitive tasks,
which can be adapted to suit the needs of those with physical disabilities, learning
difficulties and mental health challenges. CleanConscience provides a safe place to be
involved in a productive and meaningful activity, develop confidence, socialise and learn a
little independence. Tasks can help restore, maintain or increase manual dexterity and
attention span. Working within a small group can also create a low-stress sociable and
engaging environment. Research shows there is a severe under-supply of suitable and
meaningful work-type activities for such disabled individuals and many find they are limited
to activities within their care centre, such as singing and colouring-in, which doesn’t help
them feel like the adults they are. A sociable, productive day with CleanConscience is often
the highlight of their week with carers reporting benefits including increased confidence,
focus, interpersonal skills, self-worth and hand eye co-ordination.
CleanConscience supports 27 community organisations and charity partners:
Holyport Cares (Holyport), Cookham SOS (Cookham), Dorney School (Dorney), Driven
Forward (Windsor), Oakbridge Centre (Windsor), Boyn Grove Day Centre (Maidenhead), The
Brett Foundation (Maidenhead), The Baby Bank (Maidenhead), Alexander Devine Children’s
Hospice (Maidenhead), Thames Valley Hospice (Maidenhead), Thames Valley Adventure
Playground (Maidenhead), Manor Green School (Maidenhead), Prior’s Day Service (Slough),
Wexham Park Hospital (Slough), The DASH Charity (Slough), Sadaka (Reading), Refuge
(Hounslow, Hillingdon & Richmond), Domestic Abuse Survivors (Iver & Hillingdon), North
Paddington FoodBank (London), Euston FoodBank (London), CentrePoint (London), PL84U
AL-SUFFA (Walthamstow), Serving Humanity (Newham), We-STAP (Newbury), Saint Vincent
De Paul (West Norwood), The Mulberry School for Girls (Tower Hamlets), The Kori Women’s
Development Project (Sierra Leone)
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