Hot Lava Mobile Develop, Deliver, and Track High Impact Mobile Content

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Hot Lava Mobile Develop, Deliver, and Track High Impact Mobile Content
Develop, Deliver, and Track
   High Impact Mobile Content

Hot Lava Mobile
Hot Lava Mobile Develop, Deliver, and Track High Impact Mobile Content
Hot Lava Mobile
Hot Lava Mobile is the leading solution to rapidly develop, deliver and track all types of single
source, device independent content. With over 30,000 downloads of the Hot Lava Mobile
Authoring component and over 1 million registered users, Hot Lava Mobile is the leader in this
rapidly emerging market. With Hot Lava Mobile and the experience, support and insight of the
OutStart team, you can immediately start developing, delivering and tracking single source,
device independent content, including:

      Marketing Data               Performance Support              Learning
      • Surveys                    • Job Aids                       • Courses
      • Quizzes                    • Check Lists                    • Assessments
      • Usage Reports

With Hot Lava Mobile you can:

Rapidly Develop
Rapidly develop single source, device independent content without the need for
programming expertise.

Instantly Deliver to any Device
Deliver content without the need to re-develop or customize for every platform/device.
Deliver content to any mobile device via mobile web or a standalone application
loaded on to the device.

Automatically Track Usage
Track and report on the usage of mobile content providing instant feedback as to the
effectiveness of your mobile applications and ROI measurements to justify your mobile
investment.                                                                                         A Proven Solution

                                                                                                    • Over 550 private
                                                                                                     delivery sites
                                velop
                              De                                                                    • 30,000 downloads
                                                                                                     of Hot Lava Mobile
                                                                                                     Authoring to date
                            HOT LAVA                                                                • More than 1 million
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                                                  ive
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Hot Lava Mobile Develop, Deliver, and Track High Impact Mobile Content
Hot Lava Mobile - Develop, Deliver and Track

                  DEVELOP                                               DELIVER                                                                 TRACK
            Single Source Authoring                        Multiple Delivery Modes to Reach                                         Real-time Tracking for
       for All Major Mobile Device Brands                   Anyone, Anywhere, Anytime                                        Management, Corporate Systems & Users

                                                                             Multiple Device Types (500+)
                                                       EMAIL/SMS LINK
                                                        TO DOWNLOAD
                                                                                       Anonymous Log-in:              FROM DEVICE
                Rich Mobile Content                                                    Fast distribution and                                      Data Collection
                    From surveys                                                                                                         for usage stats and
                                                                                       data collection.                                mobile content results
           to references, quizzes,
                  tests & job aids.
                                                   MOBILE INTERNET                                                                   Feedback and Reporting
          Device Emulation                                                                                                          to users, management
            Preview look                                                               New User Log-in:                                   and corporate
              and feel of                                                              Need for user AND                                       systems
           final content.
                                                                                       data stats collection.
                                                 DIRECT CONNECTION
                                                                                                                         TO USER

                                                                                       Existing User Log-in:
                             Content Creator                                           Need to link existing
                                                                                       user with data stats.

                                                                              Multiple Types of User Entry
                                                                                                                       REAL-TIME TRACKING AND
                                                                                                                      REPORTING INFORMATION
                                                                                                                          TO MANAGEMENT AND
                                                                                                                           CORPORATE SYSTEMS

                     Management
                 and Corporate Systems

Develop                                            Deliver                                                              Track
•   An easy-to-use authoring component             •     Direct from a desktop, through a wired                         •    Track and report on the usage of
    for building content once for                        connection, to a mobile device.                                     mobile content providing instant
    deployment across all major brands of                                                                                    feedback as to its effectiveness and ROI
    mobile phones, over 500 varieties.             •     Through the Hot Lava Mobile Delivery                                measurements to justify your mobile
                                                         and Tracking component using text,                                  investment.
•   Create all types of mobile content                   email or a redirected URL (WAP).
    ranging from surveys to references,                                                                                 •    Provides detailed reporting
    quizzes, tests and job aids.                          •    SMS: Send a SMS to your recipients to download                functionality. e.g. phone model used;
                                                               the application to their mobile device.                       time entered/exited; “pages” visited;
•   Enjoy complete control over mobile                    •    Email: Send an email to your recipients to                    questions taken/answered; score result;
    content presentation - set font size,                      download the application to their mobile device.              number of times content is accessed;
    color, and alignment for all text. Add                                                                                   number of tries.
    image, audio, video, animation, Word,                 •    Redirected URL: Provide a redirected URL to your
    Excel, PowerPoint, PDF Documents,                          recipients for direct access to your application via     •    Tracks usage and results data and sends
    External/Internal Links, Double Byte                       WAP. Can implement a standard WAP connection                  seamlessly to your corporate system.
    Characters, and Unicode.                                   or a secured WAP connection.

* In all scenarios, access to content can be direct via WAP or as a download to a mobile device to run offline.
Hot Lava Mobile Develop, Deliver, and Track High Impact Mobile Content
Customer Use Cases
Many of our customers have been pioneers in the emerging mobile market and we are honored to have
worked with them and have seen amazing results. Below are examples of implementations of Hot Lava
Mobile that highlight the capabilities of the solution.

Testing and Quizzes: Large Provider of Cable Service:
The provider of cable services benefits from Hot Lava Mobile by being able to deliver training to 40K field
technician’s mobile phones. Using Hot Lava Mobile allows the provider to send training modules with
both video and tests. They will also use Hot Lava Mobile for compliance training for their field technicians.

Job Aids & Training: A Theme Park and Holiday Resorts Company
The theme park and resort company utilizes Hot Lava Mobile to promote safety in their parks, hotels and resorts. Safety awareness is critical. The
cruise ship staff receives over 5,000 hours of training and job aids a year. By using Hot Lava Mobile as part of their training and on the job support,
they will be able to deploy training recaps and tips to the entire staff throughout the year.

                                                                          Surveys, Polling & Checklists:
                                                                          A Leader in Fixed, Mobile and Converged Broadband Access
                                                                          The telecommunications company benefits from using Hot Lava Mobile by
                                                                          sending SMS messages and surveys to its sales and technical sales team. The
                                                                          leader uses Hot Lava Mobile for both technical information on products and
                                                                          sales training. Using Hot Lava Mobile provides the on-the-road sales team the
                                                                          ability to access information and checklists and respond to surveys and polls,
                                                                          anytime and anywhere.

                                                                          Other Mobile Content: A Medical Training Institute
                                                                          The Institute is currently using Hot Lava Mobile to evaluate and develop joint
                                                                          medical readiness training initiatives with a focus on evolving doctrine and joint
                                                                          operational requirements. The Institute conducts and/or facilitates selected joint
                                                                          medical training programs to prepare medical personnel for a wide range of
Example of feedback data.                                                 military operations.

    Content Published for                                         Hardware for                                        Hardware examples
            Mobile phones (JAVA)                                      WM based PDAs                                              Blackberry
                Smart phones                                          PPC based PDAs                                          iPhone or iTouch
             Windows Mobile 5                                        Palm based PDAs                                              Motorola
             Windows Mobile 6                                         Mobile Phones                                                 Nokia
               Pocket PC 2002                                           Cell Phones                                                  HP
                   Palm OS                                             Smart Phones                                          Most other phones
                    WAP                                             Desktop Computers
                    HTML
Hot Lava Mobile Highlights
                                                                                                                      Try the
Develop                                                   •   Extensive user management with user tracking
                                                              with delete, add, modify and search capability.        Hot Lava
•   Rapidly develop single source, device
    independent content without the need for              •   Extensive module management with view, add,         Mobile Authoring
    programming expertise.                                    edit and delete module capability.
                                                                                                                    Component
•   Create all types of mobile content ranging from       •   Intuitive interface provides ease of use.
    surveys to references, quizzes, tests and job aids.   •   User login provides security.                            OutStart has made the
•   Get a preview of the content in emulation             •   Email and SMS functionality to send                  Hot Lava Mobile Authoring
    mode with mobile skins while developing.                  notifications to users.
                                                                                                                  component available for free
•   Create templates for faster and more consistent
                                                                                                                  download to demonstrate to
    corporate branding.                                   Track
                                                                                                                      organizations how easy
•   Enjoy complete control over the presentation          •   Track and report on the usage of mobile
    - set font size, color, and alignment for all text.                                                          it is to build any type of single
                                                              content providing instant feedback as to the
    Add image, audio, video, animation, Word, Excel,          effectiveness of your mobile applications            source, device independent
    PowerPoint, PDF Documents, External/Internal              and ROI measurements to justify your mobile           content. With the Hot Lava
    Links, Double Byte Characters, and Unicode.               investment.                                        Mobile Authoring component
•   Benefit from easy drag-n-drop development             •   A hosting server holds all mobile content and      you can quickly see what your
    and automatic creation of Table of Contents               instant feedback from your users.                  content will look like when it is
    (TOC)
                                                          •   Provides detailed reporting functionality.           deployed in various devices.
•   Audio podcasting capturing capability.                    e.g. phone model used; time entered/exited;
•   Rapid updating and redeploying of content                 “pages” visited; questions taken/answered;
    as it changes.                                            score result; number of times content is                    Download a
                                                              accessed; number of tries.                          complimentary copy of the
Deliver                                                   •   Tracks usage and results data and sends             Hot Lava Mobile Authoring
                                                              seamlessly to your corporate system. Because
•   Deliver content without the need to re-develop
                                                              Hot Lava Mobile runs in an SQL database, it               component and
    or customize for every platform/device.
                                                              can send your data and results back to any           start developing content
•   Deliver content to any mobile device via mobile           corporate system.
    web or a standalone application loaded on to                                                                   for mobile devices today:
                                                          •   Allows for user feedback with a Five-Star Course
    the device. Includes over 500 varieties, including
                                                              Rating system.
    Symbian Phones, Blackberry, Windows Mobile
    Pocket PC’s, etc.                                                                                              www.outstart.com/
•   Stand alone files created for mobile phones,                                                                    tryhlmauthoring
    smart phones, PDAs and HTML for iPhones,
    websites or desktop.
•   Convenience of delivery allows for anytime,
    anywhere access to WAP published mobile

•
    content and administration controls.
    Deliver content via WAP or directly to mobile
                                                                 What has impressed us most about

•
    devices.
    Create content once to post to your corporate
                                                                 Hot Lava Mobile is the high reliability

•
    systems.
    Upload and store content in the Hot Lava
                                                                 and versatile scalability of the
    Mobile Delivery and Tracking component.
                                                                 product.”
                                                                                                                               – Globish Solutions
HOT LAVA
                                                                                                                                                                                           MOBILE

  HOT LAVA
   MOBILE

                                                   SaaS Solution or Installed in Your Facility
          Hot Lava Mobile is offered as a software-as-a-service (SaaS)  or as on-premise solution.
                                         Which one is right for you?
                                                                                                                                                                           HOT LAVA
                                                                                                                                                                            MOBILE

                                                              SaaS
        Using a SaaS model, you will be up and running with Hot Lava Mobile in less than two business days. There is no need
          for hardware implementation. Software requirements consist of a simple download of Hot Lava Mobile Authoring
          component, while Hot Lava Mobile’s Tracking and Delivery component will be hosted and supported by OutStart.

                                                                 On-Premise
               Acquiring Hot Lava Mobile to install at your facility allows you to bring the authoring and delivery and tracking
               components of the solution in-house with OutStart taking responsibility for technical support of the software.

    The OutStart Solution Portfolio
    The OutStart solution portfolio connects knowledge workers and customers with the training, information and know-how they need to perform their roles
    more efficiently and effectively. Each OutStart solution is designed to meet your needs today, while offering a clear growth path to a comprehensive, fully
    integrated learning environment that protects your investments in learning technology. For more information, please visit www.outstart.com.

     OutStart LCMS                                                                                                  OutStart Desktop Development Suite
     The industry’s most complete Learning Content Management System                                                    OutStart SoftSim™
     OutStart Participate®                                                                                              Quick, easy development of interactive, browser-based
     A comprehensive Web 2.0 Social Business Software platform                                                          simulations, tutorials and documentation
                                                                                                                        OutStart Trainer®
     OutStart TrainingEdge.com
                                                                                                                        The recognized leader in easy, fast authoring for elearning
     The only all-in-one, on-demand solution to address your full range of
     training needs:                                                                                                Hot Lava Mobile
        • TrainingEdge.com LMS                                                                                      The leading solution to rapidly develop, deliver and track all types of
        • TrainingEdge.com LCMS                                                                                     single source, device independent content
        • TrainingEdge.com Collaborative Social Learning                                                               • Hot Lava Mobile Authoring component
                                                                                                                       • Hot Lava Mobile Delivery & Tracking component

about outstart
At OutStart, we’re out to solve a big problem.                                                                                                              OutStart Inc.
Most organizations posses a wealth of underutilized collective intelligence around their products, services, and processes. This underutilization           745 Atlantic Avenue, Fourth Floor
negatively impacts employees, customers, and partners, costing precious time and money while hindering performance. Said simply, “what your                 Boston, MA 02111
people don’t know will hurt you.”                                                                                                                           Phone: 617.897.6800
OutStart’s social business software and learning systems act like a lifeline: connecting people to the know-how, creativity, and learning they require to   Fax: 617.897.6801
be efficient, effective, and agile.
Since its inception in 1999, and backed by leading venture capital firms, OutStart has matured into a profitable and rapidly growing company with
an impressive range of customers, who are surpassing their expectations and delivering exceptional business results. The company is honored to
have customers like Autodesk, BB&T, Boeing Company, BT, CVS Caremark, DIRECTV, EDS, Internal Revenue Service, Lufthansa, McDonald’s, MetLife,
Prudential, TiVo, Australian Defence Force, U.S. Navy, UK Ministry of Defence, Verizon Wireless, and Yum! Brands.

DS-HLM-072109
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