Impact Report 2020 SEEING THE BIGGER PICTURE - Sky.com
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Impact Report 2020
SEEING THE BIGGER PICTURE
Wild Animal Babies
Introduction Introduction
Better Business 36
Fostering a diverse and inclusive
business 37
Doing the right thing: Data and
anti-corruption 42
Respecting human rights 44
Responsible sourcing 46
Introduction 2
Foreword 4 Better World 48
Sky at a glance 6 Sky Zero 49
Working better together 8 Transforming our business 52
Introduction
Acting on what matters 11 Using our voice 60
We believe in better 12 Mobilising millions 62
Sky Ocean Rescue 64
Better Lives 14
The year at Sky 15 Data 66
Putting people first during the pandemic 16 Sky Group carbon emissions
Championing diversity and inclusion on screen 18 and carbon intensity 66
Arts for everyone 22 Beyond carbon 68
Technology to connect everyone 24 Our wider contribution 69
A safe place for kids to watch, learn and play 25 Accessibility and people data 71
Better Communities 26 Assurance and Governance 72
Caring for our communities 27 How we report 72
Investing in young people 32 Working together 74
ENO’s unique drive-in rendition of Puccini’s La bohème,
broadcast on Sky Arts
Sky Impact Report 2020 – 2 – – 3 – Sky Impact Report 2020
Introduction Introduction
Dana Strong
Group Chief Executive
For all of us, 2020 was a year unlike any other. in tackling racism and discrimination, including
Across Sky’s markets in Europe, the pandemic partnering with Kick it Out to put an end to racism
affected everything we do and in response we in football. We have appointed a new Diversity
have all made changes to the way we work. Advisory Council to advise us on how we can best
This was a time for everybody to do their bit deliver real and lasting change, and we’re an Iconic
and make a difference where they could. Leader amongst the Valuable 500, committed I’m proud of the
In this report we’ll explain how we have adapted to disability inclusion. We have committed
our approach at Sky in the face of the pandemic. £30 million across our markets over the next three resilience and
years to deliver on our commitments.
We’ll share some of our most compelling stories
and we’ll explain what we’ve achieved across Better World: Our long-standing commitment
adaptability that
four themes: to the environment continues and we are our colleagues
transforming our business to become net zero
Better lives: Across the globe, many of us found
ourselves prioritising the things that matter most; carbon by 2030. Our Sky Zero campaign will inspire across Europe have
our customers and suppliers to join us to go
the protection and wellbeing of those closest
zero. As a Principal Partner and Media Partner to
shown during this
to us. That’s what happened in our business
too, as we put our customers, communities and COP26, we will continue to use our voice to drive
change - because the world cannot wait. We also
difficult period.
people first. For example, we made Sky Arts free
for everyone, because we believe that everybody became a signatory to the United Nations Global Their unrelenting
Compact, committing to its principles on human
should have access to the arts. We will continue to
encourage the recovery of the cultural economy, rights, labour, environment and anti-corruption. focus on supporting
which has been so affected by the pandemic. our customers,
I’m proud of the resilience and adaptability that
Better Communities: We support our local
communities, and work to inspire young people our colleagues across Europe have shown during communities and
this difficult period. Their unrelenting focus on
to believe in better for themselves and their
supporting our customers, communities and each each other has
future. For example, through the pandemic Sky
employees volunteered over 22,000 hours of their other has been incredible. been incredible.
time through our Sky Cares programme across The challenges of the last year demonstrate how
the Sky Group, helping those most in need. And, Sky employees at every level have shown what it
working with Age UK, we launched Time to Care to means to believe in better.
help tackle loneliness, including the introduction On a personal note, it is a privilege for me to lead
of our own Sky befriending line, offering weekly Sky forward, building on the huge achievements
friendship calls. Through the programme we will of Jeremy Darroch and the team. There are few
have one million interactions with older people businesses that have the track record of Sky.
each year. I look forward to working with our all of teams
Better Business: This year, we have made great to continue to build on our history of great
strides in diversity and inclusion. We are dedicated innovation, harness our powerful brand, and
to improving representation and progression maintain our exceptional focus on our customers
within our business, as well as using our voice as we shape our next chapter.
Sky Impact Report 2020 – 4 – – 5 – Sky Impact Report 2020
Introduction Introduction
Europe’s leading direct-to-consumer media company
revenue Customer Homes reached employees tax paid investment for net zero carbon
relationships by Sky News across Europe societal impact by 2030
Germany, Austria and Switzerland:
TV, Sports and Original content
UK and Ireland: TV, News, Sports, 3
Original content, Broadband, Talk 1 4
and Mobile (includes international 3 2
News bureaux, in-house
Technology Hub in Portugal and
Public Affairs in Belgium)
2 Italy: TV, News, Sports, Original
content and Broadband
1 UK and Ireland: 12 suppliers
Proud to be part of the Comcast Group
distributing, repairing and recycling
Headquartered in Philadelphia, USA
Sky products and mobiles, plus
providing satellite dishes, cables and
168,000 employees worldwide 5 5
accessories 4 Poland: four suppliers manufactur-
ing, refurbishing, repairing and
2 Italy, Czech Republic: three suppliers 5 recycling Sky products
distributing Sky products across 5
Europe and repairing Sky products 5 5 Far East: 13 Sky product partners
plus engineer uniform manufacture,
3 Germany and the Netherlands: 5 component suppliers and mobile
recyclers handset provider
5
The best original and acquired content
A selection of our channels
Industry-leading products and services
World-leading set-top boxes, in 60% of Sky homes across Europe Sky’s OTT platform delivers billions of live and on demand The best kids content whenever and Creating unique perspectives on major events No.1 digital retailer in the UK
encrypted video streams every year wherever in a safe environment from sports to news to entertainment
Leading internet service provider in multiple territories Award-winning network with over 2m customers Better broadband for small businesses: Award-winning targeted advertising platform Advertising sales reaching over 93% of the UK
purpose-built products, exceptional making TV advertising accessible to all population and representing over 130 channels
service, and no hidden fees business including niche brands and SMEs
Sky Impact Report 2020 – 6 – – 7 – Sky Impact Report 2020
Introduction Introduction
Working better together
Our stakeholders have an interest in what we do and how we do it.
They are invaluable supporters and critical friends. We work with our
customers, our people, our partners and communities to make sure
we’re getting it right on the issues that matter.
For customers:
NGOs including the RNIB and Business Disability Forum help us make
our products as accessible as possible, for everyone.
For our industry:
Partners including the Responsible Media Forum and the
BAFTA albert Consortium help us tackle the big issues.
For our suppliers and partners:
Organisations including Business in the Community, the
Responsible Business Alliance and the Carbon Disclosure Project
help us to assess risk and keep raising our standards.
For the wider world:
Groups that campaign for change in the same areas as us, including
WWF who share our passion for the oceans and the Prince of Wales’
Corporate Leaders Group and the Aldersgate Group who are pushing
for a more efficient, low-carbon economy.
You can find the full list of our key stakeholders online.
This report is our chance to look back at what we’ve done and what
we’re doing.
We’ve been writing this report for a few years now, 15 in fact. We’re
always learning.
Rob & Romesh Vs
Sky Impact Report 2020 – 8 – – 9 – Sky Impact Report 2020
Introduction Introduction
Acting on what matters
There are standards that businesses have to meet. Then
there are further standards we want to meet, and new
standards we believe need to be set. Focusing on what we can
make better, our approach is based on the UN Sustainable
Development Goals.
We carry out a materiality analysis to understand the wider
societal impacts relevant to our business. This, and listening to
our stakeholders, helps us to ensure our strategy is the right
one. Every few years we do a thorough review and update our
goals before making new plans to achieve them.
From the way we govern our business to the content we create,
how we protect our customers’ data to the way we form our
strategy, everything we do and include in this report is done
because it matters most. You can find a full breakdown of our
material areas of focus and methodology here.
The challenges of 2020 changed what we did and the way we
did it. But we hope you’ll see that three important things didn’t
change:
• How we listen to our people, communities and partners
• How we assess what’s possible and what’s
truly transformative
• How we seek opportunities to use our voice and our
platforms for good.
For the detail of how our
strategy maps to the SDGs,
Wild Animal Babies see here.
Sky Impact Report 2020 – 10 – – 11 – Sky Impact Report 2020
Introduction Introduction Sky Impact Report 2020 – 12 – – 13 – Sky Impact Report 2020
Better Lives Better Lives
Better Lives
The year at Sky
2020 was a year like no other we’ve experienced, globally. There’s a lot we did as a business, beyond
what’s covered in this impact-focused report.
Innovation Diversity and Inclusion Sports
Our technology connects people We’re taking positive steps to In a year where live sport was
to the things they love. From become a more diverse and brought to a halt, Sky Sports
bringing new apps like Amazon inclusive business. To tackle pushed the boundaries of
Prime Video to customers across racial injustice, we’ve put in place innovation to bring fans even
the Sky Group, to opening our a new programme to invest closer to the action when it
first bricks and mortar shops in £30 million across our markets returned to screens.
the UK, innovation is at the heart over the next three years.
Keeping Sky VIP of our business.
customers entertained
We connect millions of people to the stories, ideas
and people they love. In 2020, having a digital
COVID-19 Film and TV
connection and access to independent journalism,
As the COVID-19 pandemic took With heart-stopping dramas, eye-widening documentaries,
the arts and entertainment became even more hold, we prioritised keeping our smash-hit comedies and world-leading arts, entertainment and
people safe and our customers kids content, our content connects with our customers in the UK,
important. For some, it became a lifeline. informed and entertained. throughout Europe and the world over.
» The year at Sky
Find out more about what we’ve done this year www.skygroup.sky/year-at-sky.
» Putting people first during
the pandemic
» Championing diversity and
inclusion on screen Putting people first Powerful new
» Arts for everyone during the pandemic
commitments becomes a
» Technology to connect on diversity and inclusion free-to-air channel
everyone
» A safe space for kids to watch,
learn and play
Sky Impact Report 2020 – 14 – – 15 – Sky Impact Report 2020
Better Lives Better Lives
Our newly-launched channels Safeguarding our campuses, Osterley UK
Putting people first during the pandemic Throughout the COVID-19 crisis, we’ve worked to keep the world informed, to support our communities,
to look after our customers and to keep us all entertained. We’ve focused on:
Our customers Our people
Keeping people connected, safe and entertained Ensuring their safety and wellbeing
Making Sky Arts
Prioritising Talk and Everyone who could, Safe and secure Moving to remote
free-to-air and investing
Broadband services, More learning and worked from home workplaces for key news and sports
in more creative
whilst reducing our entertainment for kids transforming the way workers, with free broadcasting
content, supporting the
need to be in homes we work COVID-19 testing on site wherever possible
cultural economy
Free access for Sky Tackling loneliness Launched Sky Comedy, Full pay for all employees Additional wellbeing
customers to additional through our new Sky Documentaries and and on-site staff, from Flexible working and support, from online
content and apps Sky Befriending line Sky Nature, and cinema hospitality to production additional leave GP and mental health
to help them stay to support customers releases straight to teams, when they need for carers pathways to meeting-
entertained and in the UK with weekly Sky Store to isolate free Friday afternoons
healthy at home friendship calls
Our business customers and partners Our industry
Helping them survive and thrive Additional wellbeing and mental health support for everyone working on our productions
Working with our key Providing £2.5 million Dedicated COVID-19 Donating £500,000 to Joining forces on
Pausing charges for Sky partners to make it support for SMEs care teams and budgets The Film and TV Charity new industry-wide
Business customers possible to meet orders to advertise on TV for health and safety of for COVID-19 relief fund guidance for producing
when they were closed in a way that prioritised with AdSmart all TV production cast to support workers television safely
safety and wellbeing and crew and freelancers
Sky Impact Report 2020 – 16 – – 17 – Sky Impact Report 2020
Better Lives Better Lives
Championing diversity and inclusion
on screen Highlights
We’re in a powerful position to practice anti-racism. To improve Ethnic minority
diversity and inclusion within our industry, our communities, BLACK LIVES representation Diversity £30 million
and beyond. MATTER Advisory
target reached investment pledged
curated content on in senior roles on
Council across our markets
External experts
Sky on-demand UK commissioned over the next 3 years
appointed
productions
Here’s how:
1. Improve ethnic minority representation
at all business levels
2. Make a difference in communities
impacted by racism
3. Use the power of our voice to
highlight racial injustice
We understand the power of our platform, so we use our voice for
good. Covering the social justice movement across the world and
airing a Sky News documentary on the murder of George Floyd
across our channels and free on YouTube.
Curating and sharing content on our platform to help
understanding of Black experiences was just the beginning.
What’s My Name: Muhammad Ali
Sky Impact Report 2020 – 18 – – 19 – Sky Impact Report 2020Better Lives Better Lives
Ex-footballer and Sky Sports pundit Micah Richards filming Micah Richards: Tackling Racism Dynamo and crew filming Dynamo: Beyond Belief
Partnering to end racism in Sport Diversity on screen and behind the scenes
Sky has a diverse audience of millions of fans worldwide. And a Sky is a founding member of Project Diamond, set up in 2016 to
powerful voice. It’s our responsibility to take a stance. measure and improve the diversity of TV in the UK. Sky was the
That’s why we’re Kick It Out’s key broadcast media partner. We’ll first broadcaster to set goals for Black, Asian and Minority Ethnic
use our platforms to amplify their fight for equality and inclusion in representation in commissioned productions. In the 12 months to
the end of July 2020, we continued to exceed our 20% target for
20%
football. And we’re committing £3 million of support over the next
three years to tackle discrimination in all its forms in the sport. diversity in casting, and 10% target for representation in senior
(Head of Department) production roles.
In our push to be more diverse and inclusive, one area that
Sky Sports Cricket continues to be a challenge is increasing diversity in the writer’s exceeded our 20% target for
Commentators Ebony room. So we’re continuing to invest in finding new voices through diversity in casting
Rainford-Brent and Sky Table Reads, a monthly event with more than 100 guests,
where casting directors introduce diverse writing talent to
Michael Holding were producers and execs.
awarded the Freedom of the In September 2020, we announced that among writers, ethnic
City of London and won RTS,
17%
minority representation across original drama and comedy
SJA and BAFTA Awards for reached 17%, a 9-point improvement on Sky’s full-year report
‘England v West Indies First announced earlier in the year.
Test - Black Lives Matter’ We have also introduced targets addressing disability, as the of writers across original drama
in which they called for an Diamond data shows us this is another area for improvement. and comedy are from an ethnic
Read about the steps we’re taking to continue to improve minority background
end to institutionalised
diversity and inclusion inside our business within the 9-point improvement
racism through meaningful
Better Business section.
change in society
Sky Impact Report 2020 – 20 – – 21 – Sky Impact Report 2020Better Lives Better Lives
ENO’s unique drive-in rendition of Puccini’s La bohème, broadcast on Sky Arts” Benjamin Zephaniah, Life & Rhymes
Arts for everyone 1st
New voices on TV
We believe everyone should have access to the arts and the more Broadcast on Sky Arts, Life & He’s also a poet, and spoken
people we encourage to participate, the better our world becomes. Rhymes is a socially-distanced word is his passion. He pitched free-to-air spoken word
Sky Arts is the only channel in the UK dedicated to the arts and I am delighted that Sky Arts celebration of spoken word, the programme to Sky Arts, and TV programme in the UK
culture. So we made it free for everyone. is opening up its vast array of broadening the audience for this approached the MAMA Youth
programming to the nation’s living specialist artform. Project about production.
Isolated in our homes we have reached out for culture to bring us rooms, for us all to enjoy. MAMA Youth Project alumni
together. The arts are good for our health and mental wellbeing. At a time when we needed to feel MAMA Youth gives younggained real-world experience
Caroline Dinenage, UK Culture Minister
They help create a kinder, more empathetic, diverse and thoughtful connected to something, Life people aged 18–25 from under-
as part of the production team
society. And creative industries contribute nearly £112 billion to the & Rhymes gave us exactly that: represented groups or with
and Licklemor productions
UK economy and need all our support to recover and thrive. sharing diverse thoughts and limited opportunities, their first
broadened their catalogue
ideas in dynamic and relevant break in the media industry.
of work, giving them more
Sky Italia also made the best of Sky Arte free online. And in
support of Munich’s cultural institutions closed by the pandemic,
50% ways, amplifying new voices on They’re based at Sky’s UK HQ
opportunities. Another of our
TV and bringing this emerging and the charity’s commercial arm,
Sky Academy Studios leaders
Sky Deutschland created a tree bearing 100 tickets, to give to
artform to a wider audience. Licklemor Productions, generates
and a MAMA Youth Alumni,
families through Sky Cares.
audience increase for Sky Arts opportunities for its alumni.
Mehul Bhatt, presented the
First-time Co-creator and
Associate Producer Isaac Nartey Working with Benjamin Zephaniah, Life & Rhymes feature on arts
is one of our Sky Academy Licklemor Productions and CPL magazine show Unmuted.
As a TV channel, we can’t fix the situation for culture. But we can be
part of their story of recovery.
46million Studios leaders (read more Productions, Isaac brought the
under Investing in Young People). idea to life and to screen.
people watched Portrait
The crisis for culture is anything but over. But I hope that we can build Artist of the Week
on and amplify the brilliant work that leaders in the arts are doing to
keep the country’s greatest cultural assets alive. 547 100+ alumni 96%
Philip Edgar-Jones, 20,000 young people trained worked for 100+ in employment a year
from completion
Director of Sky Arts portraits painted by viewers since 2007 production companies
Sky Impact Report 2020 – 22 – – 23 – Sky Impact Report 2020Better Lives Better Lives
Highlights
Technology to connect everyone A safe space for kids to watch,
Sky Kids
When we design Sky products and services, we make them as
Highlights learn and play subtitled collection
to help literacy in the
accessible as we can, so everyone can enjoy the best Sky has
With Sky Q Kids Safe Mode, parents can lock their box in the Kids UK and Ireland
to offer.
Voice guidance section. And of course, we have PIN protection at any other time.
Subtitles and audio description make content more accessible.
on Sky Q in the In the UK and Ireland, our Parents’ Guide in partnership with
We exceed local regulatory requirements across Sky channels
in the UK and are sharing ways of working across the Group to
UK and Ireland Common Sense Media provides ratings for 3,500 movies and More educational
increase our coverage.
helps families make informed viewing choices. content
available in the UK and Ireland
Across Europe, we’ve made sure content on TV apps such as Newly-built Access Currently one in four children in the UK leave primary school
without being able to read fluently, and same-language subtitles
iPlayer, Netflix and Disney+ on our Sky Q boxes is also accessible. Services Teams on children’s content can double their chances of becoming a
All in one place, easy. Championing British Sign Language, we working across the Group
partner with the British Sign Language Broadcasting Trust who
proficient reader. So we promoted the Turn On The Subtitles Safety settings
(TOTS) campaign and launched a collection of always-on on our broadband product
create TV content in BSL.
More content subtitled kids’ programmes in the UK.
On Sky Q across Europe, high contrast display, voice search available with access
and voice control come as standard. We also introduced voice services on Sky platform
guidance in the UK and Ireland to help blind customers navigate across the Group of children engage with the subtitles
Sky Q independently. 94% when watching their favourite shows
Some ideas are so powerful
that something must be done
With Sky Mobile in the UK, we have also introduced Doro
about them. Subtitles improving
handsets to our portfolio, designed with a more intuitive user
literacy is one of those ideas.
interface, louder and clearer sound, an easier to read display, As a blind couple, living on our own Beyond TV, we offer broadband services in the UK We are incredibly grateful for
built-in assistance button and excellent safety features for without sighted help, the difference and Italy, where we have parental control settings the support of Sky, Viacom and
greater security. having speech on our Sky Q box is available to keep customers and families safe. Warner Media who are taking this
For all our people, a virtual Centre of Excellence, ongoing training like night and day. seriously.
And with Sky Mobile in the UK, we offer
and a champions’ network help build accessibility into more roles.
Steve Nutt the Spacetalk watch to keep families Oli Barrett MBE,
confidently connected. Co-founder of Turn on the Subtitles
Sky Impact Report 2020 – 24 – – 25 – Sky Impact Report 2020Better Communities Better Communities
Better Communities
Caring for our communities
Throughout Europe, all 34,000+ Sky employees can give back to Our goals
our local community on company time. Launched in 2019, Sky Cares • Make a difference through
focuses on four causes close to our hearts: helping the homeless,
each volunteering opportunity
improving our environment, helping end loneliness, and inspiring
the next generation. • Create long-lasting change for
each charity and the people
Our pillars it helps
• Give all our people the chance
to connect with each other
• Cover the cost, and more, of
‘The Edit’ session at each volunteering day
Bolder Academy
Thousands of us support our local communities. Adapting to COVID-19
As the impact of the pandemic was felt throughout our
Our aim is to volunteer 250,000 hours by 2025. communities across Europe, we quickly found new ways to Sky has gone above and beyond,
support our charity partners, bringing us closer than we could showing a commitment to continue
And we hope to inspire 250,000 young people have imagined. their support for our charity. To
have someone to call, who can not
In the UK and Ireland, the enthusiasm of our people to support
to believe in better, for themselves and for the NHS and HSE was incredible, so we increased our volunteering
only help, but take all the burden
off you was invaluable. Nothing was
their future. allowance for these two organisations from two to five days per
too much trouble… they were an
person per year.
absolute joy to work with.
In Italy, nurses couldn’t get vital face-to-face training, so our
studios supported hospitals by producing videos to train them in Jamie Boyd, Social Bite
managing COVID-19.
Sky Home Service Engineers delivering packages on behalf of our charity partners Our Home Service teams transported meals
» Caring for our communities for Social Bite
» Investing in young people
Sky Impact Report 2020 – 26 – – 27 – Sky Impact Report 2020Better Communities Better Communities
Highlights Helping the homeless and vulnerable
NishkamSWAT looks after the immediate needs of the
Sky Group UK and Ireland Italy Germany and Austria homeless. Based on the Sikh concept of Langar (free
community kitchen), they serve around 5,000 meals a
week. But when lockdown measures were announced, they faced
an immediate surge in demand.
They switched rapidly from serving food communally to delivering
directly. NishkamSWAT Help was created to provide free meal
22,470 20,346 608 1,516 deliveries to the homeless, the vulnerable, those in isolation, care
homes, hostels, sheltered housing and refugees. And they provided
Sky Studios CEO Gary Davey and other Sky
volunteers support NishkamSWAT on the Strand
volunteer hours volunteer hours volunteer hours volunteer hours in February 2020
free meals to NHS staff working in hospitals across London.
We helped scale delivery to meet demand. With customer visits
reduced, our engineers gave their time and vans to boost delivery
50% increase in volunteering hours from 2019 by an extra 130 meals a day. And our logistics experts supported
Without Sky volunteers we
wouldn’t have been able to serve
the complex coordination of deliveries and management of as many vulnerable, elderly and
peak mealtimes. isolated residents. This service was
a lifeline to so many. At the start of
the pandemic, it was so difficult for
100 of our volunteers devoted over people to adjust to shielding and
69 charity partners across Europe 3,000 hrs of support this new way of life. However, Sky’s
By the end of July, almost 13,250 meals had been delivered by our support was immeasurable for us
volunteers and more than 4,000 meals were provided to NHS staff
and those we were serving.
Kirpa Kaur, NishkamSWAT
Restoring nature
300,000 5,000 1,000
In Germany, 997 native oak saplings were planted and
items delivered by cards and presents donated, calls made to the
our engineers in the UK written and wrapped elderly in the UK protected, all made possible by our partners, Stiftung
(UK and Germany) Gute-Tat, with expert guidance from Bayerischer
Waldbesitzerverband e.V. Why did we stop at 997? We gave three
Sky Deutschland CEO, Devesh Raj,
receives the City of Munich Award saplings to the local kindergarten for the children to enjoy planting
them and learn about their importance from an early age.
In Munich, we were praised for
our contribution to the welfare
997 Award 57 of its residents. Our projects
met the needs of our partners Without Sky, many of our social partners would not be able to
trees planted by Sky Deutschland wins online volunteering workshops
Sky Cares volunteers City of Munich award for supporting charities with and showed our long-term implement these projects at all, because they lack the staff.
in Germany social commitment materials and expertise
commitment and the motivation Petra Bauer Wolfram, Gute-Tat Foundation in Munich and the Region
of our volunteers.
Sky Deutschland volunteer carrying oak saplings
Sky Impact Report 2020 – 28 – – 29 – Sky Impact Report 2020Better Communities Better Communities
Lifting loneliness Sharing our knowledge and platforms
Age UK’s vision is to make the UK a great place to grow equipment. And we’re now Adapting to COVID-19, we
older, by providing advice and support to older people running a new series of skills- supported YST to supercharge
most in need. based virtual workshops, ‘National School Sport
The reaction of those that I visited giving a solid and useful Week at Home’ through
When face-to-face activities were paused, local centres closed In Italy, we’ve been giving free
was priceless and I would do it understanding of working life. Sky Sports’ presenters and
and the elderly advised to self-isolate, Age UK’s helpline saw an advertising slots to charities
every day given the opportunity. commentators, content and
overwhelming surge in demand. Many older people began to rely for many years. In 2020, our All the workshops are now
You can’t buy the feeling it gives social media channels. Sky
on basic essentials being delivered to them. charity partners became unable freely available to our charity
you knowing you’ve made a people also volunteered as
to promote what they do face partners, our people, and the
We got involved. Fast. We delivered much-needed care packages difference, however small in the NSSW Ambassadors in their
to face, and couldn’t afford local schools too.
and shopping to the elderly. And we helped Age UK and Age bigger picture.…I know when communities. The usual
production costs, so we stepped
Scotland trial home-based corporate volunteering on The Silver I came home, my wife said that UK children’s charity, Youth celebration of PE and school
up to create and produce
Line friendship helpline, providing an immediate response to I was buzzing. Sport Trust, passionately sport became family activities,
adverts for them.
anyone feeling lonely and in need of instant support. believe that sport and play can virtual challenges and ‘bubble’
Volunteer Driver We began skills-based virtual
By the end of 2020, our volunteers had clocked up 604 hours bring life-changing benefits sports days, and reached
workshops giving them the for all young people. Our two million people.
of supportive chats, helping Age UK show the viability of the
opportunity to work with and partnership goes back years,
programme to other corporate partners.
learn from our experts as they as does their annual National
In Ireland, our people have been supporting Age Action with their moved their services online. School Sport Week campaign.
‘Getting Started Kit’ initiative, helping older people improve their Then, we made sure young
digital literacy skills and become more connected, informed and people had access to tech and
supported. They’ve also helped raise funding for Age Action’s
support services for older people.
In 2019, we connected with Age UK members in our communities,
hosting Christmas events up and down the country. We weren’t Sky Italia’s
going to let the pandemic stop us showing our support in 2020. workshops and
Our people donated thousands of gifts and handwritten further support
Christmas cards to local Age UK, Age Scotland and Age Cymru have helped...
centres. Our engineers delivered hundreds of Christmas presents Engineers delivering Christmas packages (above)
engineers delivering Valentine’s Day cards for Age
to elderly residents and volunteers on behalf of Age Scotland UK (bottom left) engineers organising Christmas
and local Age UK centres. packages (bottom right)
Sky Impact Report 2020 – 30 – – 31 – Sky Impact Report 2020Better Communities Better Communities
Investing in young people
Keeping connected
We want to reach 250,000 young people from all backgrounds by
Highlights We launched #keepconnected as a platform for young people
2025. Inspiring them, broadening their horizons, and building their to create and share news reports about their experiences
skills for the future. during lockdown.
With a focus on diversity, fairness, new opportunities and #KeepConnected Giving tools and resources to teachers and parents, supporting
the environment. them in giving young people a voice and an opportunity to inspire
gave young people a voice on
others, with over 100 schools participating across the UK, we
Sky News FYI during lockdown
helped keep many young people better connected.
Building skills
The Edit The restrictions we faced last
reaches across the nations of year gave us the opportunity Pupils have been using the skills I never thought I’d be able to make
to find ways to do more, for as learned from completing The Edit, a video for Sky.
the UK and Ireland
many young people as possible. and staff have been using Adobe
Spark to plan digital content I’m not good with technology. I
Sky Academy Studios in Livingston With a focus on low-income showed myself that with hard work
into lessons.
areas of the UK and Ireland, we I can do it.
Powering young creativity partnered with Adobe to launch Teacher at Outwood Academy
We believe in the power of TV and innovation to develop young Made history The Edit to build digital and Shafton in South Yorkshire I surprised myself, I didn’t think I’d
Sky Sports scholar media literacy skills. be able to edit by myself.
people’s creativity, collaboration and communication.
Molly Thompson-Smith becomes A free, ready-to-go, curriculum- Students at Outwood Academy
Since opening Sky Academy Studios in Osterley, Milan, and
the first British woman to win a aligned, on-demand toolkit Shafton in South Yorkshire
Livingston, we’ve reached over 166,000 young people. We had to
European climbing medal supporting teachers and
close our doors to school groups in March 2020, and they stayed
closed for the rest of the year. At that time almost 7,000 young young people with distance
people had already visited us in 2020. learning. The Edit gives them
the opportunity to create a
short video news report raising
Our goals awareness of the climate change
issues in their community.
• Give young people of all
backgrounds a voice and build During 2020, almost 530
their self-belief individual schools got involved,
with more than 550 teachers
• Open up our industry and over 18,500 young people
to young people from taking part. And we’re now laying
underprivileged backgrounds the groundwork to launch a
Angellica Bell helping schools with
• Engage and support digital literacy programme for The Edit campaign
local communities young people across Italy too.
Sky Academy Studios in Osterley
Sky Impact Report 2020 – 32 – – 33 – Sky Impact Report 2020Better Communities Better Communities
Presenting an opportunity Sporting Opportunities
Derin Adetosoye was fascinated by the media and wanted to We’re committed to the development of all sport at all levels. With Sky Sports Scholarships, we support
know more. She visited Sky Academy Studios when she was 14 12 of Europe’s most promising young athletes, helping them to be the best they can be, breaking records,
years old. representing their countries and looking forward to competing at the Tokyo Olympics and Paralympics.
She’s since gone on to build a successful YouTube channel, Although different during 2020, our support, sponsorship, and mentorship continued.
and gained broadcasting experience with BBC Bitesize and the
British Council. And she’s become the first Black presenter of
Formula E.
When you’re 14/15 you hear about different jobs, but it’s rare to get
a real feel for them. When I was at Sky, it felt like I was where I was
meant to be.
Derin Adetosoye won Sky Sports Scholars Derin Adetosoye
Formula E’s Open Talent Call for Presenters
Supporting new talent
The London Screen Academy (LSA) is a free sixth form academy Sky Sport Scholars from left to right: Imani Lansiquot, Andrew Pozzi, Francesca Summers, Marta Bassino, Joe Fraser, Samantha Kinghorn,
Molly Thompson-Smith, Max Litchfield, Ellen Keane, Emily Appleton, Daniel Altmaier and Freya Anderson
educating the next generation of talent behind the screens,
with students aged 16 to 19 years old. Everything they offer
is practical and relevant, helping students to build a solid
foundation for their future career in film and TV production.
Marta’s story
We’ve been on board since before they opened. Enriching the
Being a Sky Sports Scholar has 12 months. A year of firsts and
learning of young people through projects and access to our
helped me in so many ways. fulfilled dreams.
industry experts. We support learning activities and help deliver
The funding has allowed me to I want to thank everyone at
their curriculum. And our Early Careers Team attend careers
increase time with my coach and Sky Italia and Sky UK for this
fairs to help LSA students understand the roles available
improve my nutrition. And I’ve wonderful experience, for
to them.
learned how to better express choosing me and making this
myself in front of the cameras. all possible. I hope that I inspire
I’ve become more meticulous, other young athletes and they
more present in my training. It’s can experience this amazing
Sky have given us invaluable support. Their commitment to young
difficult to describe these last programme.
people, the creative industries and diversity is inspirational. With
both funding and advice, they’ve been instrumental in developing
diversity and inclusion within our school.
Marta Bassino went on to win her first World Championship
gold medal at the FIS Alpine World Ski Championships 2021
Charlie Kennard, LSA Principal
A student behind the scenes at the LSA Marta Bassino receiving her trophy
Sky Impact Report 2020 – 34 – – 35 – Sky Impact Report 2020Better Business Better Business
Better Business
Fostering a diverse and inclusive business
Our approach to inclusion is to create a culture where people can bring their full selves to their work. And
we’re driving an ambitious Diversity and Inclusion programme.
Our four key pillars:
Representation Progression Culture Using our voice
Transforming the media and
entertainment industry for 30 years
Highlights
As a business, Sky helps to create jobs,
opportunities and products that improve
Set ambitious
people’s lives, and it’s important that we do targets
to increase Sky UK and Ireland
it all responsibly. It’s vital that we collaborate and Sky Deutschland’s diversity
for greater understanding. And then share our and representation
learnings outside of our own business too.
Diversity and Inclusion
department
established in Sky Italia
Gender balanced
Technology leadership
» Celebrating diversity team across Sky Group
» Doing the right thing:
Data and anti-corruption
» Respecting human rights
» Responsible sourcing
Sky Impact Report 2020 – 36 – – 37 – Sky Impact Report 2020Better Business Better Business
Representation and Progression We’ve already:
We want Sky to better reflect the communities in which we live • Refreshed job advertisement language to be more inclusive
and work. across Sky UK and Ireland and Sky Deutschland
Our current representation mirrors the average ethnicity across • Set an aim for UK and Ireland shortlists to be reflective of location
the UK and Ireland. But when we’ve looked at our locations, we have demographic when hiring
an opportunity to better reflect the demographics of the regions
we’re based in, at every level of our business. • Advertised roles in places that attract more diverse candidates
In Italy and Germany asking our people to share ethnicity
information would be a breach of the law, so we take different And we continue to work on embedding diversity and inclusion
approaches across the Sky Group. further into our people processes.
Sky Deutschland have set themselves new targets around gender,
disability and nationality. And in Sky Italia, the Diversity and
Inclusion and HR teams have launched a gender balance project, Our focus will be on making systemic changes to ensure that we recruit,
to measure and foster better gender representation across all retain, develop and progress diverse talent, whilst holding ourselves
departments and levels. The information gathered will support Sky accountable for meeting these targets.
Italia’s Directors in defining targets for each business area.
Denise Peart, Sky’s Chief Talent, Diversity and Inclusion Officer
20 and 5 by 2025
In the UK and Ireland, we’ve set new targets for 20% of employees at Sky to be from Black, Asian or
Minority Ethnic background by 2025. This target includes at least 5% Black representation and applies to
all levels of our business, including our leadership teams.
Teams within Sky will set specific targets based on the demographics of where they are based, colleague
attrition and progression opportunities. Meeting these targets is built into our Executive’s objectives.
We’ll publish our progress annually in this report.
UK and Ireland - where we are now
All UK and Ireland employees UK and Ireland Leadership team
14.7% 9%
Black, Asian and Minority Ethnic Black, Asian and Minority Ethnic
Including Including
2.7% 1%
Black Black
Sky Impact Report 2020 – 38 – – 39 – Sky Impact Report 2020Better Business Better Business
Get into Tech aims to provide a unique and supportive environment in which women with little or no Sky Group CEO, Dana Strong, commits to being a Valuable 500 Iconic Leader
previous technical experience can learn some of the skills necessary to begin a career in technology
Technologically diverse Culture
Our largest area of growth is technology, where women are There is clear evidence that We want everyone at Sky to feel valued, respected on Diversity and Inclusion, in particular on gender
underrepresented. Our Get into Tech, Sky Returners and Sky businesses with greater cultural and seen. We want to empower all our people to balance, LGBT+, ethnicity, culture and mindset.
Software Academy initiatives are working. From 17% in 2014 to and ethnic diversity perform better. foster a more inclusive environment.
Getting this right will enable us to Using our voice
26% today, we’re well on the way to reaching our UK and Ireland Our Diversity Advisory Council help shape our
target of 30% of our tech roles being held by women. And make better business decisions. We’re members of the Valuable 500, the biggest
strategy. They work with our internal 12-member corporate movement on disability inclusion. And
through our Women in Tech scholarships we encouraged more Stephen van Rooyen, Diversity Action Group, who represent a cross-
women to pursue a career in technology. EVP and CEO UK and Europe as one of thirteen ‘Iconic Leaders’, we’ll deliver
section of our workforce. tools and resources for all 500 businesses.
Led by our people We also work with the Business Disability Forum in
One of Sky’s strengths is our passionate the UK, Parks – Liberi e Uguali and Valore D in Italy
employee-led networks across the Group. In and Pfennigparade in Germany, to work towards
2020, the Unity Programme was established by a more inclusive workplaces.
group of Sky employees. The Programme focuses Read more about how we’re using our voice as a
Diversity on raising cultural awareness, education and broadcaster and are supporting our customers
amplifying the voice of the Black community.
Advisory Council access content through accessible products and
In Sky Italia the ‘Cantiere Inclusion – Community services in Better Lives.
Caroline Casey Kanya King Piers Linney Direction’ is a new cross-department team working
Founder, The Valuable 500 Founder & CEO, MOBO Organisation Entrepreneur
Leon Mann Ndidi Okezie Baroness Usha Prashar Roland White
Founder, The Black Collective of CEO, UK Youth Crossbench Member, House of Lords Global Director of Diversity &
Media in Sport Inclusion, Microsoft
Sky Impact Report 2020 – 40 – – 41 – Sky Impact Report 2020Better Business Better Business
Doing the right thing
Keeping our customers’ and Anti-bribery and
our people’s data safe corruption
We only collect data we need from our customers to provide Our Codes of Conduct for
and improve Sky’s services, and from our people as part of Employees and Suppliers and
their employment. Highlights Business Partners state our
We have strong systems and governance controls in place to zero-tolerance of corruption,
keep that data safe and comply with all relevant laws. Sky’s Group and require compliance with
Data Governance Committee maintains oversight of data and all relevant anti-corruption
privacy-related activity. Local Data Governance Committees New Codes laws. Our internal policy for all
oversee our range of policies, standards and governance of Conduct employees sets out guidance,
mechanisms tailored to our business activities. particularly for high-risk areas
for employees and suppliers
such as gifts and hospitality
Where we share data with third parties, our Supplier Security and business partners
or engagement with
Standards apply. We take a risk-based approach to auditing launched across Sky Group
government officials, and
suppliers who process data, and require third-party verification the mechanism
that they meet the required standards for the highest-risk.
New annual to report incidents.
All our people complete compulsory training each year on data compliance training Our Group Compliance
protection. And across the business, our network of over 200 package compulsory function is responsible
Data Protection Champions help promote awareness and for monitoring legal
for all employees
support compliance year-round. changes, risk-assessments
and reviewing our policies on
Benchmarked our anti-bribery and corruption.
grievance approach They ensure appropriate
Speaking up with national whistleblowing
governance, oversight and
procedures are in place. And
Listening to the people who make up our business is how we charity Protect
every year, all of our people
make things better. By talking about our Code of Conduct and complete compulsory training
giving regular training, we actively encourage our people to on anti-bribery and corruption.
speak up.
We have two helpline options for people to raise concerns. The
Comcast Sky Listens helpline is for our people, suppliers and
business partners. And our people can also raise concerns
through our internal employee support service in each territory.
Our internal Whistleblowing Policy sets out what people can
expect and prohibits retaliation against whistleblowers. Instinct
Sky Impact Report 2020 – 42 – – 43 – Sky Impact Report 2020Better Business Better Business
Highlights
Published our
Conflict Minerals
Policy
mapped and put in
management structures for
conflict minerals risks in our
supply chains
customers of
products and
Respecting human rights We focus on our merchandise
salient issues subjects of Sky’s
community
impact by Sky’s
Piloted third-party
broadcasts and programme
programmes making
worker satisfaction We’re committed to respect, protect and remedy the rights of
every person involved in our business.
surveys
Our commitments are set out in our Human Rights Policy, Codes
with our main manufacturing
of Conduct for Employees and for Suppliers and Business freedom of non-
partners Picotronics, Zinwell expression discrimination
Partners, and Conflict Minerals Policy. In 2020, we launched
and WNC human rights workers in
mandatory annual training for all our people on our Principles of defenders supply chains
Business Conduct. And meeting our supplier Code of Conduct salient
and supporting sustainability policies is part of our standard issues
responsible labour rights incl.
terms and conditions for suppliers. broadcasting modern slavery
Extended our approach to
We conduct ongoing human and labour rights impact
understand and assessments across our activities. Our Human Rights
prevent labour Leadership Group involves representatives from across the population of
countries Sky
neighbours of
and visitors to
exploitation in business whose role is to address any issues and identify broadcast from privacy children’s
rights
Sky’s premises
construction leadership opportunities. The Group is responsible for
understanding issues and embedding mitigations in their
to Sky Studios Elstree
areas. We draw on external stakeholder input, including
representatives from vulnerable groups. Our incident response audiences employees
protocol is victim-centred, and includes a review of our own
systems each time.
Sky Impact Report 2020 – 44 – – 45 – Sky Impact Report 2020Better Business Better Business
Responsible sourcing Mapping our minerals sourcing
Our Conflict Minerals Policy
Better productions
We’re founding members of the TV Industry Human Rights
Statement sets out our due Forum, a working group set up to understand and address
We tailor our due diligence, training for our people, and support to suppliers based on our impact and diligence and management human rights risks in the television industry. Our commissioned
risk assessments. For our highest risk suppliers we have an audit programme which covers Tier 1, 2 systems for identifying the sources research showed that labour exploitation risks are most
and 3 suppliers and includes pre-contract audits. Our Group Supply Chain Compliance team attends, of tin, tantalum, tungsten and gold common in ancillary TV roles, for example cleaning, catering and
reviews and manages the results of SMETA and RBA audits, plus conflict minerals reporting where (3TG) used in the manufacture security. We’re now piloting tools for productions to embed into
relevant, and work with suppliers in the first instance to address any issues below the RBA or our Code of of Sky-branded products. Our their procurement processes. And we’re expanding the research
Conduct standards. approach is based on the OECD to understand labour exploitation risks in international news,
guidance for responsible mineral sports and documentary-making.
Recruitment fees, long working hours and fair pay are the most common risks that audits identify in supply chains.
electronics and marketing merchandise supply chains. This year, COVID-19 has significantly increased To provide further support against misconduct or bullying,
these risks and safety measures affected our audit programme, so we piloted virtual audits in response. To identify high-risk minerals in on scripted and non-scripted productions in the UK we’re
our product supply chain, we introducing mandatory Respect in the Workplace training
work through the RMI, using the across our productions, so everyone is clear on expected
Responsible Minerals Assurance behaviour. Alongside this, we’re introducing a dedicated
Better work Working with the construction sector
Process (RMAP). Building on our Safeguarding Representative on each set and we will ensure
We collaborated with our three largest We have two major Sky construction projects work to map relevant suppliers, there is better signage of whistleblowing and support helplines
manufacturing partners to introduce third-party running this year. We’ve used this opportunity we’ve now implemented a strategy in the workplace and on set, so people are clear on how to
worker wellbeing surveys. We now plan to roll out to work with the sector to pilot approaches to to roll out reporting using the report any concerns they have.
worker surveys with all of our direct manufacturing understand and prevent labour exploitation, from RMI Conflict Minerals Reporting
suppliers, as well as associated management a client perspective. With construction partner ISG, Template (CMRT), provide supplier
training. Picotronics’ new Taishan factory has we’ve mapped risks and delivered on-site ‘toolbox training and respond to risks.
built-in provision for disabled workers and talks’, and management training and support on
accessible apartments for the accommodation labour rights and identifying exploitation. We’re We’ve received disclosures from
blocks, a significant move towards now expanding this approach with partners BAM 70% of relevant suppliers and are
greater inclusion. and L&G in Sky Studios Elstree’s construction. targeting 100% in 2021. We are
We’ve become a sponsor of Stronger Together’s following up with non-conforming
multi-stakeholder Construction Programme to suppliers and where further due
share lessons with others in the industry. diligence is needed, such as third-
party audits of smelters, we will
How Sky Studios Elstree will look when it opens in early 2022 support them. We now publish the
list of smelter and refiners used by
our suppliers.
Conflict minerals reporting is
mandatory for all our new suppliers, Behind the scenes on Riviera 2
and we review and update our list
of relevant suppliers biennially. Read more about how our people and suppliers can speak
out on any concerns under Speaking Up and more details
on our annual progress on addressing labour exploitation
in the Comcast Statement on Supply Chain Values and
Modern Slavery.
Sky Impact Report 2020 – 46 – – 47 – Sky Impact Report 2020Better World Better World
Better World
Our Sky Zero achievements
February 2020 – Commitment to become net zero carbon
by 2030
May 2020 – Sky Sports wins the SVG One Planet Award
June 2020 – All UK Sky Originals to be certified
CarbonNeutral®
July 2020 – Sky Sports first broadcaster to commit to
UNFCCC’s Sports for Climate Action Framework
July 2020 – Sky Sports a founding member of the albert
Sports Consortium
July 2020 – Work begins on Sky Studios Elstree due to open
SkyorZero
Name caption 2022 and targeting most sustainable studio in
#GoZero campaign the world
September 2020 – Sky Sports announces key football live
broadcasts will be albert certified
October 2020 – Jeremy Darroch receives the MIP SDG Award
We have to act on the environment to protect for contribution to the UN’s Sustainable
Development Goals
our world and our business over the long-term.
November 2020 – Sky announces 151 new PHEV engineer vans
So we’re taking a bold position. We’ve set out to January 2021 – Sky announced as Principal Partner and Media
Partner for COP26
become net zero carbon by 2030. We’re pushing January 2021 – Sky publishes Sustainable Production Principles
and Planet Test for Sky Originals
ourselves to transform. And we’re using our reach January 2021 – All Sky Sports host broadcasts to be albert
and our voice to make a difference. certified productions
January 2021 – First fully-electric commercial vehicles join the
Sky fleet
January 2021 – Sky News a founding member of the albert
News Consortium
March 2021 – Sky Zero Footprint Fund launched, a £2m
campaign to inspire change through advertising
sustainable initiatives
» Sky Zero April 2021 – Sky News launches The Daily Climate Show
» Transforming our business May 2021 – Sky’s 2030 net zero targets approved by the
» Using our voice Science Based Targets initiative
» Mobilising millions
» Sky Ocean Rescue
Sky Impact Report 2020 – 48 – – 49 – Sky Impact Report 2020You can also read
