Iran Auto Industry - Bruegel

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Iran Auto Industry - Bruegel
Iran Auto Industry
                                                           2 June 2016- Bruegel

By:
Mohsen Pakparvar
Senior Expert
Head of Energy & International Economics studies group
Institute for Political and International Studies (IPIS)
Ministry of foreign affairs
Islamic Republic of IRAN
E-mail: pakparvar@yahoo.com,
                                                                              1
Iran Auto Industry - Bruegel
Content
IRAN AT GLANCE
IRAN’s Economics Index
IRAN Auto Industry
 IKCO Vs.
IKCO  Vs. ISAIPA
           SAIPA Group
                 Group
Opportunities and suggestions
Iran’s Spare Parts Industry
Iran Auto Industry - Bruegel
Iran Auto Industry - Bruegel
IRAN

The Cyrus Cylinder is a document issued by Cyrus the Great and known as The First Charter of Human Rights.
Iran Auto Industry - Bruegel
Persepolis
   500 BC

             5
Iran Auto Industry - Bruegel
A Country for All Seasons
Iran Auto Industry - Bruegel
Mount Damavand
Iran Auto Industry - Bruegel
Tehran
Iran Auto Industry - Bruegel
I.R.IRAN at glance
Official name	
   Islamic Republic of Iran 	
  
Head of State	
   President H.E. Dr. Hassan Rouhani	
  
National Day	
   11th of February (Islamic Revolution of Iran-1979)	
  
Capital	
         Tehran	
  
Area	
           1,648,196 sq km	
  
Land
                 4,137 km	
  
boundaries	
  
Sea
                 2,700 km (Including the Caspian Sea)	
  
boundaries	
  
River
                 1,918 km	
  
boundaries	
  
 Border          Afghanistan, Azerbaijan , Armenia, Iraq, Pakistan, Turkey,
countries	
      Turkmenistan +9 sea neighbors 	
  
                 Mostly arid or semi-arid, temperate along Caspian coast and
Climate	
  
                 mountainous temperate along west and north-west.	
  
Iran Auto Industry - Bruegel
Petroleum, natural gas, coal, chromium,
Natural resources	
  
                        copper, iron ore, lead, manganese, zinc, sulfur 	
  
Land use:	
              	
  
Arable land	
            300,000 sq. Km            18.2%	
  
Meadows and
                        900,000 sq. Km               54.6%	
  
pastures	
  
Forest and
                        120,000 sq. Km                7.3%	
  
woodland	
  
Other	
                 258,000 sq. Km               15.7%	
  
Irrigated land	
        70,000 sq. Km                 4.2%       	
  

 Population	
           78.03 million (2015)	
  
 Population growth
                        1.30% (2015)	
  
rate	
  
Iran at glance 3
                      Muslim                                             99.56%	
  
Religions	
           Zoroastrian, Christian & Jewish
                      0.44%	
  

                      Persian, Azeri, Kurdish, Lori, Baloochi,
Languages 	
  
                      Arabic	
  
Population            79,668,323(2015)
Literacy (2015)	
     Total 94%	
  
University's	
        5	
  M	
  (annually	
  1	
  M	
  graduate,
Iran at glance 4

Electricity 	
               Production: 232,955 GWH (2010) 	
  
Transportation:	
            	
  
Railways networks	
          12000 km (2013)	
  
Road networks	
              220000 km (2013)	
  
Ports	
                      11 commercial ports	
  
Airports	
                   54	
  
Economic sectors contribution to GDP growth
Iran’s trade balance
Unemployment Rate
Government Budget
Current Account Balance
Iranian Oil Resources
IRAN: ECONOMY, OIL AND GAS
o Mixed and transition economy

o Large public sector

o 60% of the economy is centrally planned

o Dominated by oil and gas production

o One of the best performing exchanges in
  the world

       With 10% of the world's proven oil reserves and 15% of its
       gas reserves, Iran is considered an "energy superpower.
IRAN: AGRICULTURAL PRODUCTS
Iran is known for its agricultural products which are mainly related to soils:

          o   Wheat
          o   Rice
          o   Other grains
          o   Sugar beets
          o   Sugarcane
          o   Fruits
          o   Nuts & dried
              Fruits
          o   Cotton
          o   Dairy products
          o   Wool
          o   Caviar
          o   Saffron
IRAN: EDUCATIONAL SYSTEM

o Iran has free public schools and
  private schools at all levels

o Educating more than 18 million
  students at segregated schools

o Education in Iran is highly
  centralized                         Education is considered a
                                      top priority in the
o Iran is one of the few developing   development plans of the
  countries with great success in     country.
  girls' education
IRAN: TOURISM
  There are several types of tourism in Iran. Some of them include
  historical, cultural, educational, Eco-tourism etc.

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IRAN: INDUSTRY OVERVIEW
o Electrical

o Pharmaceutical and health

o Chemical and cellulose

o Construction industry

o Automotive industry

  Iran is the Middle East’s biggest car producer. Its car industry, comprised
  of companies such as the Bahman Group, Iran Khodro and Saipa, ranks
  13th in the world for total production and 5th in the world in terms of
  fastest growth.
IRAN AUTO INDUSTRY

                     24
Iran Vs. World

qMore than 38 countries are active in Auto Industry

q90% of Auto production belong to 22 countries

qWorld Auto Industry’s turn over annually 2700 B$

qAuto industry share in Iran’s GDP= 3.5%

q18.8% of Iran’s Industry belong to Auto Industry

q& 12% of total employment of the Country
                                                       25
production

             26
Production (by type in 2015-2016)
 Type of vehicle    2014     2015     % change

     Car           958339    892600     -6.9

  Pick up          151044    73187    -51.5%
 Mini &
                    276       511      85.1%
middle bus
     Bus            651       696       6.9

Heavy vehicle      20977     9842      -53.1

    total          1131287   976836    -13.7     27
Export

         28
E
               ٍ xport by Iranian car manufacturer

    company          Actual Exp.      Programmed exp.   % success

      Saipa           14450              45000            32.1

      IKCO            10198              30000             34

  Saipa Diesel          10                 250             4

   IKCo Diesel          107                350            30.6

      Others             0                 900             0

                                                          32.4
      Total           24765              76500

* Total Export in 2014( Units) 28432
* 12.9% reduction of export in 2015                                 29
IRAN Auto Industry’s
 prospective in 2025

                       30
Quantitative goals of 2025

ØTotal annual production of 3 M. Vehicle (2 M for domestic& 1 M

for Export)

ØMinimum of 50% of production under domestic Brand

Ø25 B$ Revenue of spare part manufacturers from local market

Ø 6 B$ export of spare part

Ø Production of 120,000 heavy vehicle (75% domestic, 25%

export)

ØIncreasing of Auto industry share of GDP to 4%

Ø reaching of 20% share in industry sector of Economy.
                                                                   31
Quantitative goals of 2025 p/2
           Prospective of production on 2025
                     (1000 Units)

  Year 2016      2017   2018   2019   2020   2021   2022   2023   2024   2025

   Car    1600   1750   1900   2100   2250   2400   2550   2700   2800   3000

Export    1400   200    260    320    380    500    580    690    830    1000

Heavy
          35      43    52      60    69      80    90     100    110    120
vehicle

Export     1      1.5   2.5     4      6      8      10     15     22     30

                                                                                32
Qualitative goals of 2025

vImprove	
  and	
  enhancing	
  of	
  Quality	
  and	
  a9er	
  sells	
  services	
  	
  
vReduc;on	
  of	
  pollu;on(all	
  kind)	
  
vReduc;on	
  of	
  fuel	
  consump;on	
  	
  

                                                                                             33
Auto industry’s posision

                           34
World Ranking of Vehicle Production

                             In 2014 Iran
                             ranked 18th in the
                             volume of Vehicle
                             Production
Auto industry capacity

                         36
Type                 Capacity (annually)

Car                         1800	
  

Pick up                      175	
  

Mini bus and Bus             36	
  

Tracks and trailer           170	
  

Total                       2126	
  

                                           37
List of car manufacturer

                           38
List of Iranian Automotives manufacturer
No.   name of company                    No.   name of company
1     Saipa Group                        25                 Azar Etesal
2     Saipa Dessel
                                         26           Arya everest Mashin
3     Sabalan Khodro Mayone
                                         27             Arya dessel motor
4     Sepeh dessel Kaveh
                                         28           Aras Khodro Dessel
5     Saman Khodro Kumesh
                                         29    Iran Khodro Industry group( Ikco)
6     Sinad Khodro Tus
                                         30            Iran Khodro dessel
7     Siba motor
                                         31               Brojen Khodro
8     Sair o safar Rakhsh
                                         32               Bahman dessel
                                               Toseeh fanavariyae pishrafteh Azar
9     Shahab khodro                      33
                                                              Abagan
10    Sanaye Arg Dessel
                                         34          Toseeh bynolmel lutus
11    Sanaye Puya Khodro Garmsar
                                         35       Tolidy Tajhizat Sangin Hepco
12    Sanaye Khodro Sazan Modiran
                                         35                Tirajh dessel
13    Sanaye Khodro Rili Akia Douche
                                         37             Khodro sazan Bam
14    Sanaye Khodro Kavir
                                         38             Khodro sazan rein
15    Oghab Afshan
                                         39      Khodro sazi pishro dessel Asia
16    Karsan Yekta
                                         40    Khodro sazan Desslel Azarbayjan
17    Karizan Khodro 0 Qazwin
                                         41            Khodro sazi Zagros
18    Kerman Khodro
                                         42       Khodro sazi setareh Nik Arya
19    Bahman Groupe
                                         43              Khodrokaran Iran
20    Mamut Dessel
                                         44                   Raniran
21    Mobarez
                                         45         Rayan Fangostar dessel
22    Moratab
                                         46          Rakhsh Khodro dessel
23    Huran Khodro Dessel
                                         47                   Zamyad
24    Yavaran Kodro Sharq                                                           39
                                         48               Zarrin Khodro
Iran Sale volume and Market share
                                                                       Iran sale Volume

SAIPA Group’s market share             1.800.000          SAIPA’s market share in SAIPA Group
                                                                           35.405
                                                                              43.389
                Others                 1.600.000
Import           9%                                         50.633
                                                                     41.610
                                       1.400.000
 4%                                                42.691                                      41.767            80.000
                                       1.200.000

                                       1.000.000
                                                                                                        78.498
                                        800.000

                                        600.000
                                                                     SAIPA                     Pars Khodro
                         SAIPA Group    400.000                       30%
                             43%                                                                   7%
         IKCO                           200.000
         44%
                                              0
                                                   2007      2008     2009    2010      2011   2012      2013     2014
                                                                                             SAIPA
                                                                                             Kashan
                                                             SAIPA Diesel
                                                                                       Import 2%
                                                                 1%Production
IRAN MARKET (PASSENGER CAR)
SAIPA Group’s market share           SAIPA’s market share in SAIPA Group

     Import             Others
      4.8%              6.5%

                                               SAIPA
                                               35.1%
                       SAIPA Group
                          45.2%
         IKCo
        43.4%

                                                                     ParsKhodro 7.7%

                                                 SAIPA Kashan 2.4%

                                         PARS KHODRO
                                         A good companion for whole life
IRAN: OPPORTUNITIES TO INVEST

Iran is certainly a unique market in     o Strategic Location
the Middle East.
                                         o Market Potentials and Proximity
It is populous, rich in natural
resources and apt to technological       o Labor Privileges
progress and international
developments.                            o Developed Infrastructure

The country's natural resources create   o Low Utility and Production Cost
a significant wealth.
                                         o Abundant Natural Resources
In fact, based on a resource-based
evaluation, the Iranian economy is the   o Climatic Characteristics
20th strongest in the world
                                         o Fiscal Incentives
Auto industry : OPPORTUNITIES TO INVEST

                   Internally               Regionally and internationally
•Iran ‘s domestics market rapidly
expanded.                                o The most stable and safe country of
                                           ME
•Most of infrastructure needed are
                                         o 16 neighboring countries , more than
available                                  400 M population
•Most of raw materials and cheap         o Advantages of regional
energy accessible.                         corporations( ECO, Shanghai, IOR-ARC)
•Iranian Greet industrial groups could   o Hub of transit route (NS/ EW)
support and provide requirements.        o Easy access to the sea (Persian golf &
•Huge Talented engineers and skilled       Caspian see,..)
man power available.                     o Links of railway network to
• advanced law and regulation of           neighboring countries
                                         o All of auto industry’s sanctions
investment protection with a lot of
                                           removed after JCPOA
incentives.                              o Several financing, FDI and insurance
•50% empty capacity of industry            covers suggested (more than 100 B$)
available (means no need for             o Major foreign partner : France(30%),
capacity building of new produces)         South Korea (25%), Japan, China,
•Free trade zones and SPZ,s with a         Sweeden
lot of incentives.                       o Neg, partner: Italy, Germany, UK,
Iran’s spare parts Industry
By:                                                        1 June 2016

Mohsen Pakparvar
Senior Expert
Head of Energy & International Economics studies group
Institute for Political and International Studies (IPIS)
Ministry of foreign affairs
Islamic Republic of IRAN
E-mail: pakparvar@yahoo.com
Dispersion of Parts Manufacturers in the Country
                     7 clusters

     Cluster 3                    Cluster 6
      Tabriz
(Northwestern Provinces)
                                   Babol           59
                           (Northern border provinces of
                                                                                               q1200 participants
        112                           Alborz)
                                                                                                 in the supply
                                         Cluster 1                          Cluster 2
                                          Tehran
                                  (Southern border provinces of
                                                                            Mash’had
                                                                            (Great Khorasan)
                                                                                                 chain.
          Cluster 5                          Alborz)
           Saveh                          718 units
        (Western Provinces)

               48                      Cluster 4 Isfahan
                                          (Central Provinces)

                                                91
                                                                                125            qSpare Parts
                                                                                                 Manufacturers
                                                           Cluster 7 Shiraz                      followed
                                                           (Southern & Southeastern
                                                                  Provinces)
                                                                                                 Automakers in
                                                                   46                            industrial zones

                                                                                                                     45
Statistics on Parts Manufacturers in 1394 (2015)

 qParts   Manufacturers Companies: 1200 units

 qDirect   employee of Parts Manufacturers Industry 500,000

 qIndirect   Employee: 600,000

 qInvestment:   3 B$

 qThe   Amount of Working Capital: 4.5 B$

                                                               46
Statistics on Parts Manufacturers in 1394 (2015)

 u   Spare Parts Sales: 7 B$

 u   Spare part's Share of total Industry: 9%

 u   Salaries paid: 1.5 B$

u   Interest Paid: 0.7 B$

u   Imports of major items of Iran’s Parts Manufacturing Industry: $ 3
     billion
                                                                          47
International Cooperation of spare Parts
         Manufacturers & Iran auto Industry

                      Year
Type of Cooperation          2005 2009 2013 2015
         License              69   124   168   176
    Joint Venture             41   30    73    82
Technical Assistance          6    42    53    59
Technology Transfer           0    0     34    38
 Exclusivity Agency           0     0    10    25
            Total            116   196   338   380
                                                     48
The Production of Vehicles and spare parts in Iran
                  (1990 - 2015)

 1000 Units
                     More than 1.6 million vehicles
                               In 1390
 1800
 1600
 1400
 1200                                                 Almost 900,000
                                                         vehicles
 1000                                                    In 2015
  800                                                      spare Parts
  600
  400
  200
    0

                                                                       49
Trend of domestics major spare parts Suppliers sales
                                           1997- 2015

9
                     Megamotor                                     6 B$

7                    Saazeh Gostar

                     SAPCO                               3.5 B$

5

3

1.5
                        100 M$

    0 B$
            ‫ﺱسﺍاﻝل‬                ‫ﺱسﺍاﻝل‬        ‫ﺱسﺍاﻝل‬    ‫ﺱسﺍاﻝل‬      ‫ﺱسﺍاﻝل ﺱسﺍاﻝل‬
           1376                  1380          1384      1388        1393 1394

                                                                                      50
Spare Parts International Market

B$(2015)

                     400

   1650                                675

                                                      575
                 The spare parts     Spare Parts    The Export
   The total      produced by       manufacturers     market
     spare        automobile       Produced Along    (35%)
 Parts market.   manufacturers          with
                     ( 25%)          automobile
                                    manufacturers
                                      (40%)

                                                                 51
Agreements with foreign spare Parts manufacturer

                            Cooperation agreements with:

 q   Indian spare Parts Manufacturers Association.

 q   French spare Parts Manufacturers Association.

 q   Austrian spare Parts Manufacturers Association.

 q   Turkish spare Parts Manufacturers Association.

 q   Spare Parts Manufacturers Association of Bavaria State (Germany).

      Also cooperation with the Associations of spare parts manufacturing
       of Italy, Japan, Taiwan, China and Slovakia is under negotiation.
                                                                            52
Exports of spare Parts (M$)

           Export	
  in	
     Export	
  in	
     Plan	
  of	
  
             2014	
             2015	
            2016	
  

               99	
               33	
            120	
  
            Major spare parts exported:
ü   Vehicle Frame& body and spare parts.
ü   Spare parts and rims and spokes.
ü   Radiator.
ü   Clutch Discs.
ü   Brake drums and discs and clutch plates.
                                                                  53
Expectations of government from spare parts
                    manufacturers
u   Using of foreign investment and cooperation with famous international
   brands.
u Improving the quality of parts and focus on customer satisfaction

u   the establishment of Design and Engineering Units (R & D) in spare
     parts industry , effective corporation in the design and production and
     more cooperation with domestic and international companies.

u   Development of spare parts manufacturing domestically in order to
     enhance competitiveness.
u   Expanding share in auto industry’s global market(vehicles& spare
     parts)

                                                                               25
Suggestions
1. Exchanging of information via
   governmental and private sector of
   Iranian com. Vs. EU com.
2. Giving suggestions to promote
   bilateral relations
3. Sending EU. Com. Delegation to
   provide F.S report (micro level)
4. B2B meeting of Auto industries com.
   Vs. Iranian car and spare part makers
   under EU umbrella.                      55
The End
              • Thanks for your kind attention,
              Special thanks :
              • Dr. Simone Tagliapietra
              • Dr. Matilda Sevon
              • Dr. Giuseppe porcaro
              • And Bruegle
                  For all arrangement and hope to have
                    tangible business interaction with
                    participants.
                                                                             56
All right reserved for IPIS, for more information ask: pakparvar@yahoo.com
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