ISSUE BRIEF COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS: Lessons Learned for Tackling Far-Right Terrorism

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ISSUE BRIEF COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS: Lessons Learned for Tackling Far-Right Terrorism
ISSUE BRIEF
                                                                  COUNTERING TERRORIST NARRATIVES
                                                                  & STRATEGIC COMMUNICATIONS:
                                                                  Lessons Learned for Tackling
                                                                  Far-Right Terrorism

                                                                  JUNE 2021
                                                                                                                                                                                                   thesoufancenter.org

                                                        KEY FINDINGS

                                               • A l - Q a e d a a n d I S I S l eve ra ge d n ew                                                                            • Successful counter-narra ve ini a ves and
                                                 communications technologies and invested                                                                                      those u lizing strategic communica ons
                                                 more resources in media capabilities to                                                                                       tools to challenge violent extremism and
                                                 recruit, finance, and sow psychological fear                                                                                  terrorism have relied on a contextualized
                                                 on an unprecedented level, recognizing the                                                                                    understanding of the target audience, and
                                                 importance of strategic communications in                                                                                     on ensuring credible and resonant
                                                 tandem with kinetic efforts. Far-right                                                                                        interlocutors that o er interven ons
                                                 terrorists are now doing the same.                                                                                            tailored to speci c groups and places.

                                               • While Sala -jihadist groups and violent far-                                                                                • While interna onal ini a ves to counter
                                                 right extremist groups certainly di er in                                                                                     terrorist narra ves have largely targeted
                                                 ideology and organiza on, important                                                                                           those of al-Qaeda, ISIS, and their a liates,
                                                 similari es remain in their narra ves. Both                                                                                   they o er some important lessons learned
                                                 premise their e orts on a quest for a                                                                                         for interna onal ac on to counter far-right
                                                 racially or religiously pure community; use                                                                                   terrorist narra ves.
                                                 of violence to achieve end goals; an -
                                                 government sen ment; and espousal of                                                                                        • Recommenda ons include: adapt and
                                                 intolerant and misogynis c narra ves.                                                                                         expand relevant UN ac vi es and
                                                                                                                                                                               measures to integrate responses to violent
                                               • Tradi onal stereotypes about men’s and                                                                                        far-right groups; ensure mul -stakeholder
                                                 women’s roles shape the outreach of both                                                                                      responses that integrate gendered
                                                 Sala st-jihadist and violent far-right groups                                                                                 dimensions; focus on proac ve posi ve
                                                 to men and women; the same narra ves                                                                                          messaging; address some factors crea ng
                                                 used to incen vize their support are also                                                                                     an enabling environment; respond early to
                                                 o en ones that closely circumscribe their                                                                                     acts of violence; and strengthen public-
                                                 roles in the organiza ons.                                                                                                    private partnerships.

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ISSUE BRIEF COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS: Lessons Learned for Tackling Far-Right Terrorism
COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                  LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                        INTRODUCTION

                                                    In the two decades following the terrorist                                                                                   nancial resources into media capabili es to
                                                    attacks of September 11, 2001, the international                                                                           recruit, nance, and terrorize on an
                                                    community has largely focused on countering                                                                                unprecedented level,5 recognizing their
                                                    the terrorist threat posed by groups like al-                                                                              importance alongside ba le eld opera ons.
                                                    Qaeda and later, the so-called Islamic State                                                                               In April 2016, the o cial ISIS propaganda
                                                    (ISIS), and their respec ve a liates around                                                                                channel on the social media pla orm,
                                                    the world.1 In addi on to e orts to degrade                                                                                Telegram, shared a document called, "Media
                                                    the groups and deny them control over                                                                                      Opera ve, You are a Mujahid, Too.” In it,
                                                    territory and resources, policymakers and                                                                                  followers were instructed that pushing
                                                    prac oners also turned to understanding                                                                                    propaganda is the same as gh ng and that
                                                    the strategic communica ons of such groups                                                                                 media opera ons can be “more potent than
                                                    and the narra ves they used to successfully                                                                                atomic bombs.”6 The document lays out the
                                                    radicalize and mobilize supporters.2                                                                                       three elements of ISIS’s strategic narra ve: a
                                                                                                                                                                               posi ve narra ve on the group’s successes,7
                                                    The phenomenon itself is not new. Margaret                                                                                 counter-speech against cri cs and enemies,
                                                    Thatcher famously spoke of terrorists’ need                                                                                and weaponizing propaganda.
                                                    for the “oxygen of publicity.”3 But al-Qaeda4
                                                    and ISIS leveraged new communica ons                                                                                       However, in recent years, there has also been
                                                    technologies and invested human and                                                                                        increasing concern in many states about the

                                                    1This Issue Brief is part of a project examining the lessons learned from UN and interna onal counterterrorism
                                                    e orts over the past two decades and their implica ons for interna onal e orts to address violent far right
                                                    extremism and terrorism, with a par cular focus on strategic communica ons and narra ves, and terrorism
                                                     nancing. The Soufan Center is grateful to the German Mission to the United Na ons for suppor ng this project.
                                                    2 “Countering Terrorist Narra ves,” European Parliament’s Policy Department for Ci zens’ Rights and Cons tu onal
                                                    A airs, November 2017. h ps://www.europarl.europa.eu/RegData/etudes/STUD/2017/596829/
                                                    IPOL_STU(2017)596829_EN.pdf.
                                                    3Thatcher, Margaret. “Speech to the American Bar Associa on,” Margaret Thatcher Founda on, July 15, 1985.
                                                    h ps://www.margare hatcher.org/document/106096.
                                                    4Burke, Jason. “How the changing media is changing terrorism.” The Guardian, February 25, 2016. h ps://
                                                    www.theguardian.com/world/2016/feb/25/how-changing-media-changing-terrorism.
                                                    5 Clarke, Colin and Charlie Winter. “The Islamic State May Be Failing, But Its Strategic Communica ons Legacy Is
                                                    Here To Stay.” War on the Rocks, August 17, 2017. h ps://warontherocks.com/2017/08/the-islamic-state-may-be-
                                                    failing-but-its-strategic-communica ons-legacy-is-here-to-stay/.
                                                    6Winter, Charlie. “What I Learned from Reading the Islamic State’s Propaganda Instruc on Manual.” Lawfare, April
                                                    2, 2017. h ps://www.lawfareblog.com/what-i-learned-reading-islamic-states-propaganda-instruc on-manual.
                                                    7Koerner, Brendan. “Why ISIS is Winning the Social Media War.” Wired, April 2016. h ps://www.wired.com/
                                                    2016/03/isis-winning-social-media-war-heres-beat/.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                      LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                     rise of violent far-right extremist groups,                                                                                                       For many states and international organizations
                                     many of which have similarly espoused the                                                                                                         grappling with the complex challenges of
                                     use of terrorist tac cs. While a number of                                                                                                        countering terrorist narra ves, both online
                                     groups have been recognized as domes c                                                                                                            and o ine, an important objec ve has been
                                     threats, some are also forging transna onal                                                                                                       to ensure that measures taken to counter
                                     linkages with likeminded groups and                                                                                                               terrorist narra ves and prevent incitement
                                     individuals.8 As a result, a more internationalized                                                                                               do not themselves violate human rights
                                     violent far-right milieu is emerging, with                                                                                                        obligations and curtail freedom of expression.
                                     individuals traveling to collaborate and train                                                                                                    A common denominator in mobilizing
                                     together, including an ou low of ghters                                                                                                           individuals to support terrorist groups has
                                     traveling to con ict zones like eastern                                                                                                           been the experience, or percep on, of
                                     Ukraine to gain valuable combat experience.9                                                                                                      human rights viola ons at the hands of the
                                                                                                                                                                                       state.11 Moreover, responses that constrain
                                     While these Sala -jihadist and violent far-                                                                                                       freedom of expression can be seen as
                                     right extremist groups certainly di er in the                                                                                                     furthering the very same goals that many
                                     specifics of their ideologies and organizational                                                                                                  terrorist groups pursue, as well as reinforcing
                                     structures, signi cant similari es remain.                                                                                                        their recruitment narra ves.
                                     Both premise their e orts on a quest for a
                                     racially or religiously pure community; a                                                                                                         In his recent report on the implementa on of
                                     focus on the use of violence to achieve that                                                                                                      the UN Global Counterterrorism Strategy,
                                     end goal; an -government sen ment; and                                                                                                            Secretary-General Antonio Guterres reminded
                                     the espousal of misogynist, intolerant                                                                                                            us that Member States have pledged to
                                     narra ves that deny individuals’ human                                                                                                            counter “terrorism in all its forms and
                                     rights.10 For some within these groups, the                                                                                                       manifesta ons.” He highlighted that “in the
                                     use of violence is not just a means to an end,                                                                                                    face of a growing threat from racially,
                                     but an end in itself, ushering in widespread                                                                                                      ethnically and ideologically mo vated right-
                                     con ict that will destroy progressive,                                                                                                            wing and white supremacist groups that
                                     mul cultural socie es and lead to more                                                                                                            resort to terrorist tac cs, it is cri cal that
                                     racially or religiously segregated ethno-                                                                                                         Member States continue to strongly condemn
                                     states.                                                                                                                                           acts of terrorism targe ng individuals on the
                                                                                                                                                                                       basis of or in the name of race, ethnicity,
                                                                                                                                                                                       religion or belief.”12 While the UN Global

                                     8 “White Supremacy Extremism: The Transna onal Rise of the Violent White Supremacist Movement.” The Soufan
                                     Center, September 2019. h ps://thesoufancenter.org/research/white-supremacy-extremism-the-transna onal-
                                     rise-of-the-violent-white-supremacist-movement/.
                                     9    Ibid.
                                     10See for example: Miller-Idriss, Cynthia. Hate in the Homeland: The New Global Far Right. 2020;
                                     “White Supremacy Extremism: The Transna onal Rise of the Violent White Supremacist Movement.” The Soufan
                                     Center.
                                     11“Journey to Extremism in Africa: Drivers, Incen ves and the Tipping Point for Recruitment.” United Na ons
                                     Development Programme (UNDP), 2017. h ps://journey-to-extremism.undp.org/en.
                                     12“Ac vi es of the United Na ons system in implemen ng the United Na ons Global Counter-Terrorism Strategy:
                                     Report of the Secretary-General.” United Na ons: O ce of the Secretary-General, January 29, 2021. h ps://
                                     digitallibrary.un.org/record/3902203?ln=en.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                                                         LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                                              Counter-Terrorism Strategy is notable for
                                                                              being a consensus document re ec ng a                                                                                                       AL-QAEDA
                                                                              collec ve view of all states as represented in
                                                                              the United Na ons – an unusually unifying
                                                                              document that serves an important role in                                                                                                   Al-Qaeda’s media produc on was ini ally
                                                                              se ng out the norma ve direc on for many                                                                                                    considered sophis cated, both aesthe cally
                                                                              UN en es and states – the UN can and                                                                                                        and historically. Several leaders have set the
                                                                              should do more.                                                                                                                             tone for this priori za on of strategic
                                                                                                                                                                                                                          communica ons. Osama bin Laden was
                                                                              Beyond condemna on, the UN also has the                                                                                                     considered by many as far more inspira onal,
                                                                              poten al to inform the legal and policy                                                                                                     consistent in the themes he sought to
                                                                              responses of states on issues like preven ng                                                                                                convey, and overall more “on-message” than
                                                                              terrorist nancing, developing the legal and                                                                                                 al-Qaeda’s current leader, Ayman al-Zawahiri,
                                                                              criminal jus ce framework necessary to                                                                                                      who is frequently characterized as long-
                                                                              address terrorism, and sharing lessons                                                                                                      winded and pedan c. In his book, The
                                                                              learned and providing capacity-building                                                                                                     Management of Savagery, al-Qaeda strategist
                                                                              assistance, all of which can be cri cal in                                                                                                  and ideologue Abu Bakr Naji stressed the
                                                                              ensuring a role for the UN in addressing                                                                                                    importance of the media in destroying the
                                                                              evolving terrorist threats.13 Moreover, a                                                                                                   United States’ image while also building the
                                                                              mul -pronged e ort can have cascading                                                                                                       self-con dence of Muslims worldwide.14
                                                                              e ects that a enuate terrorist groups and                                                                                                   However, over me its messages have been
                                                                              accordingly, dilute the power of terrorist                                                                                                  seen as increasingly wide-ranging and
                                                                              narra ves.                                                                                                                                  unfocused.

                                                                              This Issue Brief will examine the strategic                                                                                                 Al-Qaeda’s narra ves addressed myriad
                                                                              communica ons of terrorist and violent                                                                                                      issues that many in the Arab and Muslim
                                                                              extremist groups, looking at some of the                                                                                                    worlds were passionate about, including the
                                                                              speci c developments regarding al-Qaeda                                                                                                     libera on of Pales ne, the U.S. occupa on of
                                                                              and ISIS and the evolving narra ves and                                                                                                     Iraq, and the corrup on of governments and
                                                                              communica ons tac cs of far-right terrorists.                                                                                               regimes throughout the Middle East and
                                                                              The brief will conclude by offering some                                                                                                    South Asia that al-Qaeda labeled as
                                                                              lessons learned and experiences from both                                                                                                   apostates. This also included violence
                                                                              state and UN responses.                                                                                                                     perpetrated on the ummah, or community of
                                                                                                                                                                                                                          Muslims, including against women and girls
                                                                                                                                                                                                                          in con ict zones. In many ways, al-Qaeda’s
                                                                                                                                                                                                                          ideology re ects its self-percep on as a
                                                                                                                                                                                                                          defender and vanguard of the global ummah.

                                                                              13See for example the work of UN Counter-Terrorism Commi ee Execu ve Directorate (CTED) and UN O ce of
                                                                              Counter-Terrorism (OCT).
                                                                              14 Naji, Abu Bakr. “The Management of Savagery.” Transla on accessed via John M. Olin Ins tute for Strategic
                                                                              Studies at Harvard University. h ps://www.narra vespace.net/uploads/1/1/7/9/117904861/
                                                                              management_of_savagery.pdf

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                              LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                                   In declaring jihad, bin Laden argued that the
                                                                   West – and par cularly the United States –                                                              ISLAMIC STATE
                                                                   was hos le to Islam and that the only way to
                                                                   respond to this aggression was with force or
                                                                   violence. In essence, the core of al-Qaeda’s                                                           Islamic State, or ISIS,16 took advantage of
                                                                   narra ve is individual jihad fused with                                                                social media to disseminate its narra ves and
                                                                   collec ve revenge.15                                                                                   messaging far beyond what al-Qaeda was
                                                                                                                                                                          ever able to achieve. Despite the a en on
                                                                   Al-Qaeda has always maintained an                                                                      a orded to its execu on videos, ISIS actually
                                                                   impressive awareness of the targets and                                                                produced much more material, and on a
                                                                   audiences it seeks to in uence with its                                                                broader range of topics, than what is covered
                                                                   messaging. Understanding that terrorism is                                                             in the mainstream media. ISIS propaganda is
                                                                   poli cally and/or ideologically mo vated                                                               centered on three major themes:
                                                                   violence, the raison d’etre of al-Qaeda’s
                                                                   violence is not, as some have suggested,                                                                 • ISIS restored the caliphate, which makes
                                                                   simply hatred for American values and the                                                                  it the only authen c Islamic state in the
                                                                   American way of life – although, to be sure,                                                               world and thus worthy of poli cal
                                                                   Western values are certainly inimical to the                                                               legi macy.
                                                                   Sala -jihadist pla orm. Rather, al-Qaeda                                                                 • Any exis ng Islamic en ty (state or
                                                                   a acks the West to change policies and set in                                                              nonstate) that does not recognize the
                                                                   mo on social and poli cal responses that                                                                   group’s authority quali es as an apostate
                                                                   advance their strategic objec ves. As such,                                                                and must be vanquished.
                                                                   al-Qaeda consistently sought to warn,                                                                    • ISIS is more capable than al-Qaeda ever
                                                                   in midate, and cajole Western publics,                                                                     was and con nues to grow as an
                                                                   viewed by al-Qaeda as “neutrals,” that the                                                                 organiza on and an ideology.
                                                                   ac ons of their governments were the reason
                                                                   they were being targeted.                                                                              ISIS revolu onized terrorists’ use of social
                                                                                                                                                                          media for a variety of purposes – such as
                                                                                                                                                                          solici ng nancing, recrui ng ghters,
                                                                                                                                                                          establishing the poli cal legi macy of its
                                                                                                                                                                          proto-state, and ins lling fear in its
                                                                                                                                                                          adversaries.17 The group also used social
                                                                                                                                                                          media to amplify the impact of and fear

                                                                   15Bin Laden, Osama. ”Jihad Against Jews and Crusaders,” World Islamic Front Statement, February 23, 1998.
                                                                   h ps://fas.org/irp/world/para/docs/980223-fatwa.htm.
                                                                   16There is wide varia on in how states and interna onal actors reference this group, including ISIS, ISIL, Da’esh,
                                                                   and IS; the formal UN designa on is ISIL/Da’esh.
                                                                   17Clarke, Colin and Charlie Winter. “The Islamic State May Be Failing, But Its Strategic Communica ons Legacy Is
                                                                   Here To Stay.” War on the Rocks.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                 LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                                 from its acts of violence – such as through                                                 apostate regimes in the Middle East or
                                                                 distribu on of propaganda images of                                                         morally bankrupt socie es in Western
                                                                 destruction of a temple in Palmyra18 and a 22-                                              na ons, Muslims who join ISIS are told that
                                                                 minute video of a Jordanian pilot burning                                                   they can enjoy an ideal Islamic community,
                                                                 alive in a cage.19                                                                          and those who resist this call will be
                                                                                                                                                             eliminated. This vision is furthered by videos
                                                                 Of all the narra ves propagated by ISIS, the                                                that focus on the caliphate as a benevolent
                                                                 establishment and implementa on of the                                                      state commi ed to public works and Islamic
                                                                 caliphate was a unique selling point, as it                                                 welfare, which extends a lifeline to
                                                                 retains historical and religious resonance for                                              vulnerable individuals who feel marginalized
                                                                 the broader Muslim ummah and harkens                                                        or under-resourced by their governing
                                                                 back to Islam’s Golden Age. Where al-                                                       authori es.
                                                                 Qaeda’s narra ve focused on individual jihad,
                                                                 global policy changes, and the crea on of a                                                 The image of the Islamic State as a
                                                                 specialized “Delta Force” of terrorist ghters,                                              benevolent and inclusive society was boosted
                                                                 ISIS narra ves focused on its state-building                                                by the presence of women who traveled to
                                                                 project. ISIS therefore adopted a broader and                                               the con ict zones in the Levant and
                                                                 more inclusive approach, deliberately                                                       encouraged others to, as well. In successive
                                                                 targe ng women, youth, and individuals who                                                  waves of foreign terrorist ghters (FTFs)
                                                                 could contribute to this new endeavor in                                                    traveling to support ISIS, unprecedented in its
                                                                 myriad ways, besides gh ng. 20 ISIS                                                         scale and scope, nearly 20% of those who
                                                                 a empted to communicate to all its poten al                                                 traveled were women – some going
                                                                 recruits the core narra ve that its caliphate is                                            voluntarily, others under duress, and some
                                                                 a triumphant, model society.                                                                for a complex mix of reasons. Unlike al-
                                                                                                                                                             Qaeda, ISIS recognized the importance of
                                                                 In addi on to the extraordinary achievement                                                 including women in its state-building
                                                                 of ISIS in establishing territorial control on an                                           enterprise and created an invi ng narra ve
                                                                 unprecedented scale, the group was also                                                     for a wide range of people to contribute to
                                                                 notable for mobilizing a historic ou low of                                                 this endeavor. The presence of gures, like a
                                                                 individuals and even families – approximately                                               Bri sh woman who traveled to Syria and
                                                                 40,000 people from more than 110 countries                                                  went by the name Umm Layth (mother of
                                                                 – to join the group.21 The group’s slogan is                                                lions), was associated with persuading and
                                                                 Baqiya wa Tatamaddad (Remaining and                                                         mobilizing young women to leave the West
                                                                 Expanding). Rather than living under

                                                                 18 Curry, Andrew. “Here Are the Ancient Sites ISIS Has Damaged and Destroyed.” Na onal Geographic, September
                                                                 1, 2015. h ps://www.na onalgeographic.com/history/ar cle/150901-isis-destruc on-loo ng-ancient-sites-iraq-
                                                                 syria-archaeology.
                                                                  “Jordan pilot hostage Moaz al-Kasasbeh 'burned alive'” BBC, February 3, 2015. h ps://www.bbc.com/news/
                                                                 19

                                                                 world-middle-east-31121160.
                                                                 20Fink, Naureen Chowdhury and Benjamin Sugg. “A Tale of Two Jihads: Comparing the al-Qaeda and ISIS
                                                                 Narra ves.” Interna onal Peace Ins tute: The Global Observatory, February 9, 2015. h ps://
                                                                 theglobalobservatory.org/2015/02/jihad-al-qaeda-isis-counternarra ve/.
                                                                 21“Beyond the Caliphate: Foreign Fighters and the Threat of Returnees.” The Soufan Center, October 2017. h ps://
                                                                 thesoufancenter.org/research/beyond-caliphate/.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                               LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                               and join ISIS.22 This messaging was cri cal to
                                               compete with the informa on widely                                                                                         VIOLENT FAR-RIGHT
                                               available about ISIS’s treatment of women
                                               and girls, par cularly those belonging to the
                                                                                                                                                                          EXTREMIST GROUPS
                                               Yazidi community, and their horri c prac ces
                                               of sexual slavery and brutal gender-based                                                                                  Violent far-right extremist groups, and
                                               violence.23                                                                                                                par cularly white supremacy extremists,
                                                                                                                                                                          espouse narra ves similar in many ways to
                                               Although ISIS sought to appeal to women,                                                                                   those propagated by al-Qaeda and ISIS. Both
                                               the appeal was centered fundamentally on                                                                                   sets of groups advocate the use of extreme
                                               gendered stereotypes. Women were                                                                                           violence and create a worldview of “them”
                                               encouraged to assume roles centered on                                                                                     versus “us” to jus fy it. While ISIS ghts for a
                                               family or acceptable professional roles which                                                                              religiously pure caliphate, several white
                                               might be required to provide educa onal or                                                                                 supremacy extremist and neo-Nazi groups
                                               medical services in the so-called caliphate.                                                                               espouse the idea of a separate ethno-state
                                               Beyond the roles of women in the domes c                                                                                   for whites, a “utopian” community based on
                                               sphere, the gendered narra ves adopted by                                                                                  racial and ethnic purity and adapta ons of
                                               ISIS included an appeal to young men based                                                                                 Nordic or Northern European myths, folklore,
                                               on no ons of masculinity associated with                                                                                   and histories.25
                                               tradi onal roles as ghters, patriarchs, and
                                               poli cal and public leaders. Incen vizing                                                                                  There is also a common element of violence
                                               foreign ghters with the appeal of sex slaves                                                                               driven by misogyny and intolerance, together
                                               – many minors and children – further                                                                                       with a concep on of gendered roles along
                                               reinforced toxic no ons of masculinity within                                                                              the lines of tradi onal stereotypes, with
                                               ISIS outreach.24                                                                                                           women’s ideal roles portrayed as being
                                                                                                                                                                          within the domes c sphere.26 Just as groups
                                                                                                                                                                          like ISIS and al-Qaeda see gender equality as
                                                                                                                                                                          represen ng the oppression of women, far-
                                                                                                                                                                          right terrorists view themselves as vic ms of
                                                                                                                                                                          organized state feminism. A acks on women
                                                                                                                                                                          and girls perceived as members of the pure
                                                                                                                                                                          “in-group” have also been important stories

                                               22Hoyle, Carolyn, Alexandra Bradford, and Ross Frene . “Becoming Mulan? Female Western Migrants to ISIS.”
                                               Ins tute for Strategic Dialogue, 2015. h ps://www.isdglobal.org/wp-content/uploads/2016/02/
                                               ISDJ2969_Becoming_Mulan_01.15_WEB.pdf.
                                                Callimachi, Rukmini. “ISIS Enshrines a Theology of Rape.” New York Times, August 13, 2015. h ps://
                                               23

                                               www.ny mes.com/2015/08/14/world/middleeast/isis-enshrines-a-theology-of-rape.html.
                                               24 Taylor, Lin. “From Boko Haram to Islamic State, sex slavery and tra cking fund extremism: report.” Reuters,
                                               October 9, 2017. h ps://www.reuters.com/ar cle/us-global-slavery-extremists/from-boko-haram-to-islamic-state-
                                               sex-slavery-and-tra cking-fund-extremism-report-idUSKBN1CE1I3.
                                               25“White Na onalist.” Southern Poverty Law Center. h ps://www.splcenter.org/ gh ng-hate/extremist- les/
                                               ideology/white-na onalist.
                                               26Darby, Seyward. “The Rise of the Valkyries.” Harper’s Magazine, September 2017. h ps://harpers.org/archive/
                                               2017/09/the-rise-of-the-valkyries/.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                                               LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                    for the narra ves of violent extremist groups;                                                                                                                For violent far-right groups, the use of
                                                    in the a ermath of the January 6 insurrec on                                                                                                                  violence is o en portrayed as a means to an
                                                    at the U.S. Capitol, for example, the death of                                                                                                                end, namely accelera ng an apocalyp c
                                                    Ashli Babbi was used by white supremacy                                                                                                                       societal breakdown and allowing for a more
                                                    extremists as a rallying cry to others.27                                                                                                                     racially and ethnically pure society to emerge
                                                                                                                                                                                                                  from its ashes. It is, however, some mes also
                                                    An element common to the communica ons                                                                                                                        the end in itself: a violent society that can
                                                    of both kinds of groups is “propaganda of the                                                                                                                 impose segrega on and protect a pure elite
                                                    deed,” with the message conveyed by ac ons                                                                                                                    group. Just as ISIS and al-Qaeda drew on the
                                                    making up an important component of                                                                                                                           Management of Savagery and used violence
                                                    strategic communica ons. For al-Qaeda, this                                                                                                                   to communicate, terrorize, and create a state
                                                    was the a acks of September 11, 2001,                                                                                                                         of constant insecurity that they could exploit,
                                                    whereas for ISIS it was the claim to revive the                                                                                                               so too have many violent right-wing groups
                                                    caliphate. Both groups exploited the                                                                                                                          glori ed violence.
                                                    communica ve power of destruc on,
                                                    whether it was the imagery of the burning
                                                    World Trade Center or the destruc on of
                                                    cultural heritage sites like Palmyra.                                                                                                                         POLICY RESPONSES
                                                    Meanwhile, far-right terrorists within the
                                                    United States and in other countries pointed
                                                    to the storming of the Capitol as an                                                                                                                          Governments and interna onal organiza ons
                                                    achievement that could be later replicated. In                                                                                                                have mounted an extensive e ort to counter
                                                    Germany, for example, in late August 2020,                                                                                                                    terrorist narratives, including the development
                                                    hundreds of far-right ac vists in Berlin                                                                                                                      of counter-narra ve libraries,29 regional
                                                    a empted, but failed, to overrun police and                                                                                                                   hubs,30 and dedicated ini a ves via the
                                                    storm the Reichstag (German parliament).                                                                                                                      United Na ons, the Global Counter-Terrorism
                                                    While that a empt in Germany was a failure,                                                                                                                   Forum, and the Global Coali on Against
                                                    the successful storming of the Capitol in the                                                                                                                 Daesh. However, the e ec veness of such
                                                    United States appears to have provided a                                                                                                                      ini a ves has been di cult to measure
                                                    boost and inspira on to a range of far-right                                                                                                                  empirically, and long-term success remains
                                                    groups in Europe.28                                                                                                                                           elusive. While these have been largely
                                                                                                                                                                                                                  targeted at the narra ves of al-Qaeda, ISIS,
                                                                                                                                                                                                                  and their a liates, they o er some

                                                    27 Bergengruen, Vera. “'Our First Martyr.' How Ashli Babbi Is Being Turned Into a Far-Right Recrui ng Tool.” TIME,
                                                    January 10, 2021. h ps:// me.com/5928249/ashli-babbi -capitol-extremism/.
                                                    28Bennhold, Katrin and Michael Schwirtz. “Capitol Riot Puts Spotlight on ‘Apocalyp cally Minded’ Global Far Right.”
                                                    New York Times, January 24, 2021. h ps://www.ny mes.com/2021/01/24/world/europe/capitol-far-right-
                                                    global.html.
                                                    29             “Dounter Narra ve Library.” Hedayah.
                                                    30“UAE & US Launch Sawab Center – New Digital Communica ons Hub to Counter Extremist Propaganda.” United
                                                    Arab Emirates and United States: Sawab Center. h ps://www.uae-embassy.org/news-media/uae-us-launch-sawab-
                                                    center-%E2%80%93-new-digital-communica ons-hub-counter-extremist-propaganda.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                       LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                    important lessons learned for countering far-                  extremism in all its manifestations, with a
                    right terrorist narra ves.                                     focus on early prevention and cross-sectoral
                                                                                   cooperation.33 For example, Norway's current
                    Within the UN, Security Council Resolution                     action plan against radicalization involves nine
                    1624 (2005), co-penned by the United                           government industries and several civil society
                    Kingdom and Russia,31 called on states to                      organizations. They have developed the same
                    prohibit incitement to terrorism and the                       broad approach in their current effort to
                    glorification of terrorist acts. This resolution is            develop a national counterterrorism strategy.
                    applicable to all types of extremism and not                   Although their policies are directed at all
                    limited to al-Qaeda or ISIS, and as such, it                   forms of extremism, they continuously assess
                    should be employed to combat far-right                         whether new measures are needed to address
                    violence, as well. Furthermore, UN Security                    developing challenges, such as differences in
                    Council Resolution 2354 (2017) emphasizes                      terrorist financing between far-right and
                    the importance of credible interlocutors and a                 jihadist extremism. Norway has also grappled
                    whole-of-society approach, while also                          with the challenge of balancing between
                    highligh ng the right to freedom of expression                 illegal content online and freedom of speech;
                    in Article 19 of the International Covenant on                 hate speech is prohibited and punishable by
                    Civil and Political Rights (ICCPR) adopted by                  law, but it continues to be a challenge to draw
                    the General Assembly in 1966. It calls for any                 a line between illegal hate speech and
                    restrictions on the freedom of expression to                   protected political speech.
                    be those provided by law and necessary on
                    the grounds set out in paragraph 3 of Article                  In Belgium, meanwhile, the Central Unit for
                    19 of the ICCPR. Moreover, the resolution                      Threat Analysis (CUTA) examines the influence
                    highlights the UN Comprehensive Framework,                     of conspiracy theories on individuals or
                    which compiles good practices and                              groups likely to commit extremist or terrorist
                    recommendations for ensuring a multi-                          acts. In addi on to violent-far right and
                    stakeholder response that is at once credible                  radical Islamic extremism, CUTA has followed
                    and sustainable. 32                                            the emergence of more broadly an -
                                                                                   government movements without a poli cal
                    Several national governments have also                         or ideological a lia on, such as violent
                    adopted domestic measures to counter                           protests against COVID-19 restric ons or
                    terrorist narratives. Ten years after the far-                 threats against virologists. Belgium has also
                    right terrorist attacks in Oslo and Utøya that                 focused on the role of conspiracy theories and
                    killed seventy-seven people, mostly youth,                     misinformation, par cularly during mes of
                    Norway has developed a whole-of-society                        crisis. The Belgian government has further
                    approach to combat all forms of violent                        noted the importance of clear communica on

                    31“UN Security Council Resolu on 1624.” United Na ons Security Council, 2005. h ps://undocs.org/S/RES/
                    1624(2005).
                    32“UN Security Council Resolu on 2354.” United Na ons Security Council, 2017. h ps://undocs.org/S/RES/
                    2354(2017).
                    33“22 July Breivik Commission Report,” Norwegian Parliament, August 13, 2012. h ps://www.regjeringen.no/
                    contentassets/bb3dc76229c64735b4f6eb4dbfcdbfe8/en-gb/pdfs/nou2012_14_eng.pdf;
                    Remarks by Kris n Hemmer Morkestol, Director of the Sec on for Na onal Security for the Norwegian Ministry of
                    Jus ce, in The Soufan Center webinar, April 28, 2021.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
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                                                                    from authori es, the removal of hate speech                                                                           This range of approaches o ers a glimpse
                                                                    and extremist content online, and counter                                                                             into the array of policy and programma c
                                                                    narratives that offer an alternative to extremist                                                                     solu ons available to counter terrorist
                                                                    propaganda.34                                                                                                         narra ves in order to tackle a range of
                                                                                                                                                                                          ideological threats.
                                                                    Nor is it only governments genera ng policy
                                                                    responses; public-private partnerships play
                                                                    an important role. Moonshot CVE – recently
                                                                    rebranded as Moonshot with an expanded                                                                                RECOMMENDATIONS
                                                                    remit – is an organiza on based in London
                                                                    and Washington, D.C. that works with
                                                                    governments, tech companies, and the                                                                                  1. Strengthen the evidence base: Within the
                                                                    interna onal community to respond to                                                                                     UN system, ensure that en es like the
                                                                    violent extremism and a range of other                                                                                   Counter-Terrorism Commi ee Execu ve
                                                                    online harms. Moonshot has experimented                                                                                  Directorate (CTED), O ce of Counter-
                                                                    with non-ideological interven ons and has                                                                                Terrorism (UNOCT), and O ce on Drugs
                                                                    found that extremist audiences are more                                                                                  and Crime (UNODC) are taking into
                                                                    recep ve to these than explicit counter                                                                                  account the threats posed by all terrorist
                                                                    narra ves that a empt to undermine                                                                                       and violent extremist groups in terms of
                                                                    extremist ideologies. For instance, it found in                                                                          their assessment and capacity-building
                                                                    two related tests that white supremacist and                                                                             partnerships with states. Increase
                                                                    Islamist extremist audiences were 48% and                                                                                a en on to the threats posed by far-right
                                                                    47% more likely, respec vely, to engage with                                                                             terrorists, including racially and ethnically
                                                                    self-help or mental health content compared                                                                              mo vated violent extremists.
                                                                    to the general public.35 Their messaging
                                                                    centered around feelings of loneliness,                                                                                 A. UN en es should increase focus on
                                                                    thereby mimicking the tac cs of extremist                                                                                  supporting states to advance implementation
                                                                    groups that a empt to reach individuals who                                                                                of resolu ons 1624 and 2354, including
                                                                    feel alienated from wider society and                                                                                      the Comprehensive Framework, and
                                                                    marginalized or discriminated against.                                                                                     encourage states to report on these
                                                                    Moonshot has pioneered various types of                                                                                    measures in their brie ngs to the
                                                                    non-ideological messaging, including de-                                                                                   Counter-Terrorism Commi ee following
                                                                    escala on and psychosocial messaging, such                                                                                 assessment visits.
                                                                    as the “redirect” method that diverts
                                                                    individuals searching for extremist content                                                                             B. The UN O ce of Counter-Terrorism
                                                                    online. These have encountered early success                                                                               (UNOCT) and the UN Counter-Terrorism
                                                                    and suggest new paths forward for                                                                                          Center (UNCCT) should expand the
                                                                    governmental and intergovernmental                                                                                         scope of programs rela ng to PVE and
                                                                    bodies.36                                                                                                                  strategic communica ons to include
                                                                                                                                                                                               violent far-right groups, and support

                                                                    34Remarks by Karl Dhaene, Director Counterterrorism for the Ministry of Foreign A airs of Belgium, in The Soufan
                                                                    Center webinar, April 28, 2021.
                                                                    35   Remarks by Vidhya Ramalingam, Founder of Moonshot CVE, in The Soufan Center webinar, April 28, 2021.
                                                                    36   Moonshot. “The Redirect Method.” h ps://moonsho eam.com/redirect-method/.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                                                                                                                     LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                                                                     states in developing responses that                                                                                                                         credible messaging and reliable information.
                                                                                                     focus on mul ple forms of terrorism.                                                                                                                        Consider di eren al impacts and analyses
                                                                                                                                                                                                                                                                 and ensure inclusive policy development
                                                                            C. More resources should be allo ed to                                                                                                                                               and implementa on, taking into account
                                                                               measurement, assessment, and evaluation,                                                                                                                                          the o en under-addressed roles and needs
                                                                               so UN en es can have a be er                                                                                                                                                      of women and girls. Many civil society
                                                                               understanding of the impact of counter                                                                                                                                            organiza ons oriented toward women and
                                                                               narra ves and whether they are                                                                                                                                                    youth may have less opportunity to inform
                                                                               achieving their intended objec ves.                                                                                                                                               and engage in policy development and
                                                                                                                                                                                                                                                                 implementa on; proac ve outreach will
                                                                       2. Deliver targeted responses: Projects                                                                                                                                                   be necessary, though not su cient, and
                                                                          focused on counterterrorism and countering                                                                                                                                             must be considered in conjunc on with a
                                                                          violent extremism need to be tailored to                                                                                                                                               comprehensive strategy.
                                                                          context and not broadly generalized.
                                                                          Moreover, they should focus on o ering                                                                                                                                               4. Pay attention to acts of violence and
                                                                          posi ve and alterna ve narratives                                                                                                                                                       statements of intent: Take early ac on to
                                                                          presented by credible interlocutors. Counter-                                                                                                                                           note trends in inten ons of commi ng
                                                                          narra ves should stress posi ve aspects                                                                                                                                                 violence or a willingness to perpetrate acts
                                                                          and be centered on achievements,                                                                                                                                                        of violence or encourage others to do so.
                                                                          opportunities, and work, rather than                                                                                                                                                    Groups that have declared inten ons to
                                                                          adopting the traditional approach of merely                                                                                                                                             commit violence, already commi ed
                                                                          questioning or challenging ISIS’s claims                                                                                                                                                violence, or explicitly incited supporters to
                                                                          without providing an alterna ve.                                                                                                                                                        commit violence will need to be iden ed
                                                                                                                                                                                                                                                                  and addressed at early stages; countering
                                                                            A. Violent right-wing groups have u lized                                                                                                                                             their narratives early on will be key.
                                                                               spor ng events, such as mixed mar al                                                                                                                                               Governments and communi es should be
                                                                               arts (MMA) tournaments and concerts                                                                                                                                                prepared to intervene proac vely to
                                                                               to reach out to supporters and new                                                                                                                                                 counter narra ves from extremist groups
                                                                               recruits; counter-narratives and prevention                                                                                                                                        that glorify violence and incite terrorist
                                                                               e orts should increase focus on the use                                                                                                                                            acts.
                                                                               of sport, arts, and culture37 to create
                                                                               more inclusive opportuni es to bring                                                                                                                                            5. Address crises and enabling environments:
                                                                               together communi es, especially youth,                                                                                                                                             Successful strategic communica ons need
                                                                               to create posi ve alterna ves.                                                                                                                                                     to close the “say-do” gap; there needs to
                                                                                                                                                                                                                                                                  be visible and tangible e orts to match the
                                                                       3. Ensure the par cipa on of relevant                                                                                                                                                      rhetoric with ac on. Governments and
                                                                          stakeholders: Local communi es, women,                                                                                                                                                  interna onal actors need to work to tackle
                                                                          youth, civil society organiza ons, local                                                                                                                                                the enabling environment that contributes
                                                                          government, and the private sector should                                                                                                                                               to and fosters extremism, including the
                                                                          all be involved in project development                                                                                                                                                  COVID-19 pandemic, related public health
                                                                          from the beginning stages to ensure                                                                                                                                                     measures, and shor alls in alloca ons of

                                                                       37Fink, Naureen Chowdhury, Ra a Bhulai, Wedad Alhassen, and Sara Zeiger. “Thinking Outside the Box Exploring
                                                                       the Cri cal Roles of Sports, Arts, and Culture in Preven ng Violent Extremism.” Global Center on Coopera ve
                                                                       Security, February 2015. h ps://www.globalcenter.org/wp-content/uploads/
                                                                       2015/02/15Feb17_SAC_Brief_Hedayah_GlobalCenter.pdf

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                                                                                                                        LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

                                                        public services. In addi on, greater                                                          ins tu ons and payment pla orms,
                                                        emphasis must be placed on resolving                                                          organizations like Moonshot, local businesses,
                                                        con icts that both drive and provide                                                          and civil society organiza ons can all
                                                        opportuni es for extremism, as well as on                                                     contribute to countering narra ves and
                                                        addressing the threats of disinforma on                                                       ac ons from extremist groups; examples
                                                        and conspiracy theories that create an                                                        include communi es u lizing the private
                                                        enabling environment for and normalization                                                    sector to limit violent right-wing groups’
                                                        of extremist narratives. Proactive messaging                                                  access to venues, proper es, or services
                                                        about the posi ve work being supported                                                        needed to promote their violent objectives.
                                                        by states and others to address these                                                         It will be important to work with bodies
                                                        issues, whether via the UN, development                                                       like the Global Internet Forum to Counter
                                                        assistance, or diplomacy, should be                                                           Terrorism (GIFCT) and technology companies to
                                                        increased.38                                                                                  increase cooperation between the public and
                                                                                                                                                      private sectors. Informal intergovernmental
                                              6. Enhance public-private partnerships (PPPs):                                                          groups like the Christchurch Call also provide an
                                                 This collabora on is key to connec ng                                                                important platform for collective international
                                                 communi es, businesses, and local and                                                                action to research and engage on preventing
                                                 na onal level governments in order to                                                                far-right terrorism.
                                                 most e ciently align resources, exper se,
                                                 and access toward shared objec ves.
                                                 Social media and tech companies, nancial

                                                                                                                                         Related Event

                                                                                                                                                      On April 28, 2021, The Soufan Center,
                                                                                                                                                      in partnership with the Permanent
                                                                                                                                                      Missions of Germany, Belgium,
                                                                                                                                                      Norway, and Tunisia to the United
                                                                                                                                                      Na ons, hosted a webinar en tled,
                                                                                                                                                      “Countering Terrorist Narra ves &
                                                                                                                                                      Strategic Communica ons: Comparing
                                                                                                                                                      the Violent Far-Right with ISIL/Da’esh
                                                                                                                                                      and Al-Qaida.” The discussions therein
                                                                                                                                                      directly informed the further research
                                                                           The Soufan Center thanks                                                   developed in this Issue Brief.
                                                                          the German Mission to the
                                                                        United Na ons for their support
                                                                        and partnership on this project.                                                       Watch the Event

                                              38See for example: Fink, Naureen Chowdhury and Jack Barclay. “Mastering the Narra ve: Counterterrorism
                                              Strategic Communica on and the United Na ons.” Center on Global Counterterrorism Coopera on, 2013. h ps://
                                              www.globalcenter.org/wp-content/uploads/2013/03/Feb2013_CT_StratComm.pdf.

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COUNTERING TERRORIST NARRATIVES & STRATEGIC COMMUNICATIONS:
                     LESSONS LEARNED FOR TACKLING FAR-RIGHT TERRORISM

ABOUT TSC:
The Soufan Center (TSC) is an independent non-profit center offering research,
analysis, and strategic dialogue on global security challenges and foreign policy issues,
with a particular focus on counterterrorism, violent extremism, armed conflict, and the
rule of law. Our work is underpinned by a recognition that human rights and human
security perspectives are critical to developing credible, effective, and sustainable
solutions. TSC fills a niche role by producing objective and innovative reports and
analyses, and fostering dynamic dialogue and exchanges, to effectively equip
governments, international organizations, the private sector, and civil society with key
resources to inform policies and practice.

                               www.thesoufancenter.org
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