Jellychips: dried jellyfish chips - European Brand and Packaging ...
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DATE: 5/06/2018 Page 1
ENTRY: Jellychips
Jellychips:
dried jellyfish chips
DATE: 5/06/2018 Page 1
ENTRY: Jellychips
CONCEPT:
In order to adapt dried jellyfish to western taste we suggest
Jellychips: dried jellyfish chips. This innovative snack, beside being
rich of protein and minerals, also has very few calories. It could in
fact become the appetizer of the future: health, tasty and, thanks to
its packaging, social.
INNOVATION AND UNIQUENESS LEVEL:
We propose a new kind of snack introducing jellyfish chips in
western market. Jellychips is the healthy snack of the future with a
substainable and organic packaging.
AESTHETIC AND VISUAL DESIGN VALUES:
Our packaging is ironic and light, thanks to a colorful texture and a
playful logo.
FUNCTIONAL AND USABILITY:
The packaging is easy and intuitive to open and encourage sharing.
Also the materials are sustainable, organic and derived from marine
waste.
COMMUNICATION VALUES:
The design is based on the concept of sharing, because innovation
requise it.
DATE: 5/06/2018 Page 2
ENTRY: Jellychips
!
CAUSES OF THE
INCREASE OF JELLYFISH
RECIPES
jellyfish salad
Traditional
Jellyfish have been an
ingredient of eastern
IN OUR SEAS: stir-fried jellyfish
with squid
cousine for centuries.
Global warming
In order to become edible,
Decrease of natural predators jellyfish sushi they have to be dehidrated
with a mix of salt and
Pollution tempura potassium alum
marinated jellyfish
carpaccio 30/40 days
3 Benefits gelatinous consistence
Fear of food Fear of
manipulation environmental
Worrying about Antioxidant
lack of food
pollution
Antihypertensive
Digestibility
Innovative
HEALTYFOODMARKET In order to appeal to
western taste, a new
dehidratation method was
invented.
Protein
The new method consists
of dipping them in ethanol,
Collagen
NO
which evaporates once the
jellyfish is dehidratated.
Mineral salts CHOLESTEROL
SATURATED FATS 2/3 days
CALORIES
Vitamin B12
Water crunchy consistence
DATE: 5/06/2018 Page 3
ENTRY: Jellychips
Logo
The logo represents a jellyfish, whose
tentacles are shaped like the brand name.
The jellyfish, beside being a direct connection
with the product, is also a fun and carefree
way of fighting the stigma of jellyfish being
dangerous, disgusting, inedible creatures.
Aa Aa
Proxima Nova Bold Proxima Nova Regular
Texture
The texture recalls the shape
of a jellyfish chip, enriched
with colors and patterns to
highlight the huge diversity in
the kingdom of these planktonic
animals.
#E7BED7 #AFE6ED #9AC28A
HIMALAYAN PINK PERSIAN BLUE HAWAIIAN GRE-
SALT SALT EN SALT
DATE: 5/06/2018 Page 4
ENTRY: Jellychips
3 cm
9 cm
MATERIALS FOR A MARINE PACKAGING
SHIRO ALGA CARTA: Shiro Alga Carta was invented in the 90s using
the algae that infested the Venice lagoon. Today algae from endangered
lagoon environments all over the world are being used. Shiro paper
whitens with time and is perfect for common uses, from printing to
12x12 cm
handwriting.
PLASTIC MADE FROM SHRIMP SHELLS: Researchers from the University
of the Basque Country have developed a new bio film based on chitosan, a
natural substance found in shrimp shells and other shellfish, biodegradable
and with antimicrobial properties. It allows the food to maintain their
properties longer and more effectively, by slowing down degradation.
The packaging for Jellychips doesn’t
look like an ordinary bag of chips, but
6 cm
is in fact a small box that becomes a
basket to share jellychips with your
friends. “share the future”
DATE: 5/06/2018 Page 5 ENTRY: Jellychips
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