Magazine - MEDIA PACK - Business Women Scotland
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Magazine BUSINESS WOMEN SCOTLAND MEDIA PACK
COMPANY BACKGROUND
Who we are what we do
Business Women Scotland is a membership platform
providing business advice to women. BWS was founded by
Lynne Kennedy MBE 13 years ago. She based BWS on her
own struggles with mindset, limiting beliefs and loneliness in
10,000
business.
Business Women Scotland has built one of the largest
membership networks to provide expert advice to women.
Through its BWS Members’ Club, ambitious businesswomen ONLINE READERS
can gain access to exclusive expert support, training and INTERESTED IN
mentoring to turn their idea into reality.
BUSINESS
BWS started in 2009 during the first financial crisis when there
9
was no support for women in business. Many women had great
ideas for businesses but didn’t know how to go about turning
those ideas into reality. Others had been made redundant
and were looking for opportunities to go into business for
themselves but felt they had nowhere to turn to for help and
advice or to meet other women in a similar position.
Faced with these questions and many other challenges, Lynne
launched Business Women Scotland magazine, offering
advice and information to women in a similar situation. Lynne ISSUES PER YEAR
brought in experts in their field to provide editorial content in
each issue. These experts discussed a variety of topics to help
women in business, from finance to legal and HR issues, while
a lifestyle section covered everything from wellbeing to family
advice.
The next step was hosting business events – the live event.
The concept took the editorial features from the magazine and
brought them to life in a venue where women could meet and
HYPER
LINKS
hear from experts.
We discussed burning issues from gaining confidence to
finding finance, and invited business owners to discuss how
they succeeded in business personally and professionally. ON ALL EDITORIALS
The first event was in a Glasgow city centre hotel with 40
exhibitors and 250 guests – it was evident there was demand
for more.
BWS readership grew, big businesses and Government-backed groups started to take notice. BWS constantly
looked at what additional support was required to improve the support BWS offers women in business.
Statistics indicated that women connect and work better when they have built a working relationship on trust, so
further BWS events were created to meet this need.
In 2013 the first BWS awards launched, recognising women in business for the contributions they made and
showcasing their expertise as role models for future generations. Since then, we have hosted many network events,
business roadshows and online events to help support women in business.
Now in 2022 BWS is a membership platform supporting women at all stages in business.
STAFF BIOGS LYNNE KENNEDY BWS FOUNDER An interior design graduate with a background in publishing, Lynne Kennedy MBE is the founder of Business Women Scotland. Lynne started her career in television, spending four years with the BBC and STV as a set designer, before changing direction and joining the world of publishing. She was part of the team that set up the acclaimed Homes & Interiors Scotland magazine and went on to run her own publishing business and launched many titles, from the luxurious Skibo Castle Gazette to commercial magazines for clients such as Clyde Property. Business Women Scotland magazine was established in 2009 during the first financial crisis. Lynne saw a gap in the market for women to have a platform to showcase their businesses, and Business Women Scotland was set up to inform and promote women in business, as well as provide information about the world of business and women in business roles. The magazine has grown organically and the business now includes annual awards, virtual roadshows and online networking events for women in business. In 2012 BWSLiveEvents evolved with the idea of taking the magazine content to a live event and bringing the magazine to life with inspirational speakers, hot business topics and relevant exhibitors. Events were regularly hosted in Glasgow, Edinburgh and Aberdeen before moving online. Business Women Scotland works in conjunction with the Scottish Government as part of its outreach programme, encouraging more women to step forward in business. In 2018 Lynne received an MBE in the Queen’s Birthday Honours List for services to the promotion of women in business. Interiors is still one of Lynne’s passions and she had the opportunity to design a bar in Aberdeen which has received a number of accolades. JULIA MARTIN Julia is a Digital Marketing Consultant specialising in creative social media & digital marketing strategies for both new and existing brands, companies and individuals.Her core skills include: Social Media Content Creation, Social Media Management, Digital Marketing Training, Product Photography, Blogging/Freelance Writing, Publishing, Video Editing, Art Direction and Styling. Julia is the social content manager for BWS. MAGGI MEEHAN EDITOR Experienced Feature Writer and Senior Marketing, PR, Events and Promotions Manager with a demonstrated history of working in the newspaper and magazine industry. Skilled in Marketing Strategy, Copywriting, Social Media, Digital Strategy, Sales, Business Development and Partnerships, Event Management, Media Relations, Public Relations and Corporate Communications. Strong marketing professional with a MA (Hons) in English Literature, Politics and Philosophy from The University of Glasgow.
ARTWORK/DATES
MAGAZINE DATES - 9 ISSUES PER YEAR
February online 1st February, copy deadline 27th January May copy deadline 28th April
(Love Your Business Issue…wide open to all things beneficial (The Mayday Issue…how to solve your business problems
to your company) from premises to staffing and everything in between)
March copy deadline 25th February June copy deadline - 27th May
(The Easter Issue…everything from chocolate to leisure September copy deadline 26th August
activities to holidays and beyond) October copy deadline 28th September
April copy deadlne 25th March November copy deadline 28th October
(The Finance Issue...new tax year, a focus on financial matters) December copy deadline 25th November
Note: All video content will be required 5 working days before the copy deadline
ARTWORK
HALF PAGE QUARTER
LANDSCAPE PAGE
FULL PAGE HALF PAGE
PORTRAIT
SIZE QUOTED AS WIDTH AND HEIGHT
FULL PAGE 210MM X 297MM
HALF PAGE (LANDSCAPE) 210MM X 148.5MM
HALF PAGE (PORTRAIT) 105MM X 297MM
QUARTER PAGE 105MM X 148.5MM
3MM BLEED REQUIRED ON ALL ADVERTS. PLEASE KEEP TEXT AT LEAST 12MM FROM ALL INNER EDGES.
ADVERTISING RATES
1/4 PAGE £145 + VAT
1/2 PAGE £249 + VAT
FULL PAGE £495 + VAT
VIDEO INSERT £395 + VAT
Discounts available for multiple bookings
For further information please contact :
maggi@bwsltd.co.uk
Membership website :
https://www.bws-members.co.uk
CASE STUDIES Some examples of the articles that have been featured previously throughout the magazine
SPONSORS
Magazine
BUSINESS WOMEN SCOTLAND
CONTACTS
PR and Marketing Maggi@bwsltd.co.uk
Social media Julia@bwsltd.co.uk
Editorial edit@bwsltd.co.uk
Membership information www.bws-members.co.uk
SOCIAL MEDIA
0141 332 8801
info@bwsltd.co.uk
www.bwsltd.co.uk
@BWS_SCO
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