MEDIA KIT 2021 - KO Media
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MEDIA KIT 2021
Editorial Mission
VÉRO is a women’s magazine brimming
with optimism, benevolence, learnings,
and resources that promote feeling comfortable
in your own skin, both physically and mentally.
It encourages readers to dare to be
themselves by enjoying the present moment
and taking a bite out of life.
In the wake of American magazines
Martha Stewart Living and O, The Oprah
Magazine, VÉRO is just like its muse in chief and
Quebec’s most beloved personality, Véronique
Cloutier: positive, cheerful, and close to the
public. Fashion, beauty, lifestyle, health, family,
psychology—issue after issue, the magazine
seeks to inspire and help equip readers to live
their lives without compromise.
VÉRO’s Experts
ÉRONIQUE CLOUTIER
VÉ Readers benefit
Muse in chief
from exclusive
access to tips and
tricks from Véro’s
experts.
BRUNO RHÉÉAUME CHANELLE RIOPEL ROSE-MARIE CHAREST
Makeup artist Stylist Psychologist
ÉFANO FAITA
STÉ
Head chef
MAIN EDITORIAL
THEMES
Fashion & Beauty
Food
Lifestyle
Health & Vitality
Family
MICHELLE BOUFFARD JULIE DESGROSEILLERS
Sommelier Nutritionist Culture
Audience
PR I NT
Readership: 490,000
(published 5 times per year)
VÉRONIQU ECLOUTIER .COM *
Monthly users:
311,000
SOCIA L
Total Social: 137,753
66,000 70,000 1,753
TOTA L : 62 7, 753
*
Vividata & Google Analytics (3-month average, September-November 2020)
Audience Profile
VÉRO PRINT DIGITAL
Women 75 % 84 % PR I NT D IGITA L
Median age 48 43 READERSHIP AGE READERSHIP AGE
DIAGRAM
15-34 30 % 33 %
35-49 23 % 25 % 20%
26%
50-64 21 % 22 %
30% 33%
65 + 26 % 20 %
OTHER
Urban 47 % 52%
Active 43 % 42 % 22%
CONNECTED 21%
23%
Mobile 86 % 81 % 25%
Social 87 % 89 %
Fashion $ 558,935,000
15-34 35-49 50-64 65 +
Beauty $ 22,478,000
Calendar 2021
AD
I SS U E ASS E T S ON-SALE-DATE THEME
C L OS E D A T E
WINTER
December 3 rd December 9 th January 7 th Cocooning
2021
SPRING
February 25 th March 3 rd March 25 th Say Yes to Happiness!
2021
SUMMER
May 6 th M a y 1 2 th June 3 rd Here’s to summer!
2021
FALL
July 22 nd July 28 th August 19 th Dare to be yourself
2021
HOLIDAY
October 7 th October 13 th November 4 th 100% Festive Issue
2021
Branded Content
Our content and strategic partnership teams create world-class campaigns, which live seamlessly
within our editorial environment across multiple platforms.
PR INT/ DIG IT A L B R A NDED C O N T E N T
VÉRO’s art direction allows you to showcase your products, brand image, or spokesperson while respecting the VÉRO brand’s DNA.
VIDEO
From short-form storytelling to white label videos and co-branded editorial initiatives, our dedicated team of producers and directors
will create an engaging and impactful story highlighting your brand to build an emotional connection with your audience.
(Subject to minimum media investment.)
NA T IVE A DVER T IS ING
Seamlessly adorn our editorial pages with your gorgeous products, image galleries, and video content.
S O C IA L C A M PA IG NS
Social-only packages give brands access to magazine VÉRO’s highly engaged community.
(Subject to a minimum investment level.)
Partnerships SOCIAL MEDIA
FACEBOOK FACEBOOK LIVE
ÉNERGIR ÉRABLE DU QUÉ
ÉBEC AUBAINERIE
I NS T A G R A M I NS T A G R A M S T O R I E S I NS T A G R A M L I V E
BIOTHERM GIN UNGAVA GRANA PADANO MOUTON CADET
Rate Card
I N E F F E C T S T A R T I N G J A NU A R Y 2 0 2 1
Rate card prices are net.
AD SIZE RATE
1 Page $ 7,500
Double Page $ 14,000
1/2 Page $ 5,000
1/3 Page $ 4,000
C-2 Double Page $ 16,500
C-3 $ 8,500
C-4 OBC $ 9,700
T E CH N ICA L S PE CI FICAT IO NS ADVERTISING
INF O R M AT I O N
AD SIZE TRIM SIZE SAFETY MARGIN
InDesign CS3 (or higher) templates for ALL ad sizes are available at addirect.sendmyad.com
Position documents in trimmed (select Ad Sizes from the left-hand navigation menu).
format. Add a 0.125” bleed area Position documents in trimmed
beyond the trim on all sides. format. The safety margin is 0.25”
The safety margin is 0.25” inside inside the trim on all sides. PRODUCTION PROCESS
the trim on all sides. Printing Method
High-speed, web offset lithography
Binding Method
Double Page 17,375" x 10,75" 16,875" x 10,25" Perfect Bound
Magazine Trim Size
Full Page 8,6875" x 10,75" 8,1875" x 10,25" 8.6875” x 10.75”
1/2 Page Horizontal 8,6875" x 5,375" 8,1875" x 4,875" SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 file created to Magazines Canada specifications, sent online using Magazines
Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines
1/2 Double Page 17,375" x 5,375" 16,875" x 4,875" Canada specifications, refer to magazinescanada.ca/advertising/production/dmacs_
specifications or contact the Production Manager (see Contact Us page) for details. KO
Média does not accept responsibility for material content or colour trapping. Text type should
1/2 Page Vertical 4,375 po x 10,75 po 3,875" x 10,25" be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
1/3 Page Horizontal 8,6875" x 3,5" 8,1875" x 3" We are not responsible for reproduction of type sizes smaller than those mentioned for thin,
serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a
proper PDF file is available on the Magazines Canada website magazinescanada.ca/
1/3 Page Vertical 2,875" x 10,75" 2,375" x 10,25" advertising/production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art.
Keep any black/gray type as one-colour black (no four-colour black text).
NOTE: Please keep type or images not intended to trim at least 0.25” from the outside trim edges, and include a 0.125” gutter
allowance for each saddle-stitched double page, or 0.25” for perfect bound pages. The publisher is NOT responsible for lineup ADDIRECT INSTRUCTIONS
of type or images running through the gutter on double-page spreads or pages adjacent to inserts. Running type or images
through the gutter is STRONGLY discouraged. Folding and trimming are subject to variation.
1 Log into Magazines Canada’s AdDirectTM Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit.
2 Select the publisher/magazine you wish to advertise with. Complete the relevant ad info,
then click Upload.
3 Follow the on-screen pre-flight process.
4 Approve your ad.Contact Us
FOR MORE INFORMATION
Mélissa Garnier
Senior director, strategy, growth,
and partnerships
mgarnier@ko-media.ca | 514.914.3605
Paula Ceballos
National sales director, digital expertise
pceballos@ko-media.ca | 514.791.8296
Sandrine Dahan
Sales director
sdahan@ko-media.ca | 514.449.7438
Marcelle Wallace
National sales director
mwallace@ko-media.ca | 647.404.4035
Marni Armour
Sales director
marmour@ko-media.ca | 416.508.8784KO Média
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