Shareholder Presentation August 2019 - PRIVATE AND CONFIDENTIAL - Brave Bison
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Shareholder Presentation August 2019
PRIVATE AND CONFIDENTIAL
NEW PROPOSITION Data + Content = Audience ∞
The board
Kate Burns Paul Campbell-White Sir Robin Miller Paul Marshall
CEO CFO Chairman Non-Exec Director
Brave Bison 3
Senior Management Team
Kate Burns
CEO
Paul Campbell-White Brian Murnin Christos Constantinou Louise Parker Ben Sinden Caroline Troman
Drew Wolf
CFO Commercial Director Director of Operations Chief of Staff Publishing Director General Manager,
Group Creative Director
(Starts 19th Aug) APAC
Brave Bison 4Content Audience
Content and creativity is our Heartbeat: Data is the driver of our excellence:
Brave Bison is a platform for the most Brave Bison broadcasts its content to one of the
outstanding, outspoken and often largest global audiences - across all platforms
undiscovered creators to express and devices. We respectfully understand our
themselves. We always strive to be true, global audience and consistently strive to deliver
thoughtful and challenging what they want to see, when they want to see it.
Brave Bison 5How we generate revenue
Branded Advertising Licensing Channel
Content Revenue Management
APAC + UK Brave Bison O&O network and Viral Vault
managed YouTube network
Brave Bison 6News about Facebook
Many publishers have incurred a hit as Facebook implemented a new
content policy
This resulted in 4 of BB’s largest pages being demonitised - VTRND,
Daily Viral Stories, Supercrafty and Bluntly
However, BB has taken swift action to meet Facebook’s new
requirements, this has included rebranding our biggest pages and
increasing the amount of exclusive and original content we upload
Brave Bison 7Brave Bison 8
2019 priorities
For original and exclusive To diversify revenue streams to To increase the territorial reach
content to be the majority across ensure Brave Bison is not too of the APAC team
our key channels dependent on one platform
• Build Data and product
• 80% of licensed content is • Contribution to advertising offering; BB tools and new
now exclusive revenue from non-Facebook internal data dashboard to be
platforms rolled out in coming weeks
• Commissioned original content
scheduled to rise by 75% – 2018 H1 – 24% • To increase brand awareness
before end of August PR and Marketing hires
– 2019 H1 - 35%
Brave Bison 9H1 2019 Operating Highlights
YouTube growth January to June 2019
Kate Burns Appointed as CEO - YouTube Increase in Views: 34%
- YouTube Increase in Revenue: 62%
YouTube revenue growth driven by our
largest clients PGA Tour, Tennis Australia Snapchat growth April to July 2019
and Lev Group Media European Tour and - Snap Unique Viewers Increase: 358%
new client World Chase Tag - Snap Unique TopSnap Views: 858%
Snapchat success with VTRND which is
Launched into South Korea in April 2019,
popular, revenue from advertising has been
campaign delivered in Thailand H1,
above expectations
delivering project in Vietnam H2
APAC revenue growth attributable to branded
content campaigns for large clients including
SK-II, All Nippon Airlines, Lego, Jaguar
Landrover and British American Tobacco
Brave Bison 10Headcount
London Singapore Total
Dec 2018 Dec 2018 Dec 2018
53 7 60
London Singapore Total
Jun 2019 Jun 2019 Jun 2019
58 12 70
APAC are expecting at least another 3 hires by the end of the year,
with Japanese sales becoming a priority
Brave Bison 11APAC 2019
New clients
• British American Tobacco - working with team
in Japan on strategy, ideation and influencer
recruitment for launch of new vaping product
• Jaguar Landrover - campaign for new
Discovery shot in New Zealand
Retained clients
SK-II, ANA, Lego, Accor hotels, and HP
Brave Bison 12Financial performance
9% increase in revenue to £10.1m for the period
(H1 2018: £9.3m), driven by growth in branded
content from the APAC region
Gross profit margin increased in absolute terms
by 15% to £3.4m (1H 2018: £2.9m revenue) as a
result of the increase in revenue and margin mix
Achieved Adjusted EBITDA of £247,000 for the
period (1H 2018 Adjusted EBITDA of £79,000)
Cash balance at 30 June 2019 of £3.7m
Brave Bison 13Segmental analysis
H1 2019 H1 2018
£m £m Advertising
Revenue £0.8m or 11% decline due to fall in Facebook
Advertising 6.5 7.3 revenues as a result of monetisation issues in our
four biggest channels. Facebook decline partly
Fee based 3.6 2.0
services offset by 32% growth in revenues from other
Total 10.1 9.3 platforms such as Youtube and Snapchat
Gross
margin
Fee Based
£1.6m or 76% increase primarily due to the growth
Advertising 25% 27%
in APAC branded content. We also used our
Fee based 48% 47%
Facebook network to distribute 3rd party content
services
for the first time in H1 2019
Total 33% 32%
Brave Bison 14SECTOR ANALYSIS
Internet Growth
4.3bn 6.5hrs 1.2bn yrs
Number of people now Average amount of time Combined amount of time
connected to the spent online each day the connected community
internet by an average user will spend online in 2019
Sources: Hootsuite - Digital 2019, Digital Information World Brave Bison 16Social Media
80% 0.3bn 3.3bn 142
Percentage of online Number of new social Number of mobile social Average amount of
community that use media users since media users minutes per day spent on
social media January 2018 social media per user
Sources: Hootsuite - Digital 2019, Digital Information World Brave Bison 17Growth of platforms
Social Network Users Worldwide, by Platform, The global number of social media
2019 & 2023 (millions) users is expected to grow into the
2020s, particularly on Instagram
Source: emarketer.com Brave Bison 18Digital advertising
Digital Ad Spending Worldwide, 2018-2023 Major Global Digital Ad Sellers
Billions, % change and % of total media ad spending 2019 net digital ad revenues (billions)
Digital ad spending worldwide is expected to reach Facebook the second largest digital ad seller worldwide
$333.25 billion in 2019
Source: emarketer.com Brave Bison 19Video
87% 1bn 10bn 0.5bn
By 2022, percentage of Number of hours of video Number of videos Number of people
internet traffic that will watched on YouTube watched per day on watching video on
be video each day Snapchat Facebook each day
Source: Cisco, YouTube, Mashable, Forbes, Brave Bison 20Content marketing
Global content marketing industry was valued at just
$195.6bn in 2016, but is projected to grow to
$412.9bn by 2021 ($217.3bn rise), this can be
attributed to 3 key reasons:
1. Branded content builds better brand awareness
2. Branded content is cheaper than traditional
advertising
3. Branded content increases engagement and
thus has high conversion rates
Source: Technavio Brave Bison 21Summary
Building a more stable business focussed on our assets
FB Pages - in to brands, APAC, Channel management
Building a robust data proposition to inform all aspects of our business and drive efficiency
Expanding our shareholder base and Non Exec board to add sector value
Diversifying revenue streams YouTube, Snap, Instagram, ECommerce
Attracted a world class Exec Team - building a healthy and driven culture/team (one office)
Our North Star - acquire platform audiences to achieve scale
Brave Bison 22You can also read
