MARKET INSIGHTS JANUARY 2021 - COX AUTOMOTIVE AUSTRALIA RETAIL SOLUTIONS - Dealer Solutions Storage!
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MARKET INSIGHTS COX AUTOMOTIVE AUSTRALIA RETAIL SOLUTIONS JANUARY 2021
2.
ABOUT
COX AUTOMOTIVE AUSTRALIA RETAIL SOLUTIONS
Digipurple is our automotive retail agency We are Australia’s largest independent Bringing almost 90 years of experience in
focused on leveraging all our Dealer data aggregator. We specialise in creating vehicle valuations to consumers
Solutions products to provide industry inventory distribution providing unbiased in the U.S., Kelley Blue Book is now in
leading and digital marketing solutions for data management for market-leading Australia and is a key player of the Cox
dealers. destinations. Automotive Australia Retail Solutions
portfolio.
Our team of digital marketing experts From inventory management, the
provide automotive dealers and OEMs latest on websites, a fully functional With unparalleled abilities for evaluating
with customised digital marketing dealer management system (DMS) and, market data into one of the industry's
solutions to boost dealers website professional photography, we power most reliable and relevant resources for
sessions, engagement with customers our customers to take control of their the Australian Automotive Industry, Kelley
and sales through their websites. business. Blue Book can help you make valuation
decisions with confidence.
3.
INSIGHTS
AUTOMOTIVE
MARKET INSIGHTS
A snapshot of used vehicle market performance
providing insights into buyer behaviour during and after
the peak of the COVID-19 crisis.
NEW
Optimise your used car
profitability with AutoRadar
Take control of the destiny of your used car
operations, gain a deeper understanding
of the metrics that drive them and
maximise gross profit by stocking the cars
that consumers want with the power of
AutoRadar.
Use AutoRadar to answer key
questions:
What has been happening with that
exact vehicle in the last 45+ plus days?
How long have the cars taken to move
off the market?
How many pricing changes were my
competitors making and did those
prices fluctuate?
DISCOVER AUTORADAR
5.
MARKET SENTIMENT
“
AutoRadar has been a great tool for us with
being able to value trade-ins and also prepare
for purchasing. The valuations are accurate What our
and the best thing is they keep on developing customers are
and adding new features, which gives us great telling us
confidence that we are paying for a quality
product.”
- Abdullah Mahmud
Managing Director at National Vehicles
6.
INSIGHTS
December was ahead of pre-Covid average
As reported in last month’s edition, December 2020 held true to expectations with an average of 1,850 vehicles
sold per day. Looking at 2021, January is showing a typical sales pattern for this period when compared to the
same month in 2020. However, the expected release of new cars to the market held up by COVID in the last
half of 2020, the continued shortage of used cars, and the continuation of COVID uncertainty without further
government or tax programs announced for the first quarter of 2021, may impact January’s recovery.
FIGURE A | DELISTED 30 DAY ROLLING AVERAGE AUSTRALIA FIGURE B | DELISTED DAY ON DAY VARIANCE
7.
INSIGHTS
Delisted used vehicles
December 2020 reported a 8.3%
56,083
51,428 decline in delisted vehicles compared to
50,623 November 2020.
NOV
2020 DEC
DEC 2020
2019 Compared to the same period last year,
the number of delisted used vehicles
increased 1.6% from December 2019 to
December 2020.
Definition: Delisted Vehicles is an indicator on the volume of vehicles being sold
in a given month. While some vehicles are re-listed, the number is not statistically
significant to impact this definition.
8.
INSIGHTS
Active used vehicles
There was a 4.5% increase in active
listings in December 2020 compared to
the previous month.
Compared to December last year, the
number of active listings in December
86,401
68,081 71,167 2020 decreased by 17.6%
DEC 2019 NOV 2020 DEC 2020
Definition: Active vehicles is an indicator on the volume of vehicles listed for sale
online via our platform in a given month.9.
INSIGHTS
Average days in stock for
used vehicles
December 2020 did not experience any
change on the average days in stock for
used car when compared to December
18 DAYS 19 DAYS 18 DAYS 2019. On both years, used cars were
listed in the market for 18 days.
DEC 2019 NOV 2020 DEC 2020
Definition: The average days in stock is an indicator of how long active vehicles
are listed for sale in the market.10.
WEBSITES
AUTOMOTIVE
WEBSITES
Insights of consumer activity and
behaviour from our 800+ websites
across our dealer website platform.11.
MARKET SENTIMENT
“Hi Vlad...just like to say that I'm
very happy with all the effort.
What our
It is the best thing Gold Coast Car customers are
Sales did by changing our website telling us
with Dealer Solutions."
PAUL MURRAY • OWNER
GOLD COAST CAR SALES12.
WEBSITES
Unique users
Unique visitors remained on par with a
strong November right through until the
20.9%
-6.9% 23 of December when user numbers
rd
reduced over Christmas and before
traffic returned to baseline levels on the
26th of December 2020.
Unique users decreased by 6.9% in
OCT 2020 NOV 2020 DEC 2020
December 2020.13.
WEBSITES
Average leads per site
Aligning with visitor numbers, the
average number of daily leads
7.5%
-7.4% per site also saw a 7.4% decline in
December versus November 2020.
OCT 2020 NOV 2020 DEC 2020
Definition: Average leads measures the average number of leads received
across individual websites hosted on our Modular platform.14.
WEBSITES
Total leads
The total number of leads continued to
rise in December with a 1.5% increase
4.3% 1.5%
from November.
December 2020 reported the second
highest total number of leads received
across our website platform. The best
month was June.
OCT 2020 NOV 2020 DEC 202015.
WEBSITES
Conversion rates
The conversion rate across our website
platform bounced back from a 13.8%
3.81% decline in November to a 9.1% increase
OCT 2020 3.58%
DEC 2020 in December.
3.28%
NOV 202016.
WEBSITES
Lead types
December saw the highest number of
2.9% phone lead types for 2020 on the back
of a 2.9% increase versus November.
Meanwhile, form leads declined 4.9%
-4.9%
and inventory leads grew 8.6% in
December.
8.6%
NOVEMBER 2020 DECEMBER 2020
Definition: The breakdown in lead types shows that vehicle lead volumes were the
INVENTORY FORM PHONE least impacted and are now experiencing the strongest surge.
LEADS* LEADS* LEADS*
*Percentage change month on month.17.
MARKET SENTIMENT
“We are super proud to be able to
launch our new mobile and desktop
website. Mobile for ease of use and
desktop for full experience. With our
new modular platform, we are able What our
to provide updates to our clients customers are
instantly. A big shout out to Julia and
Nandini from Dealer Solutions for telling us
putting up with our change requests
over the last month."
CARS OF MELBOURNE18.
THANKS
COX AUTOMOTIVE AUSTRALIA RETAIL SOLUTIONS
1300 66 11 33 | digipurple.com.au | dealersolutions.com.au | kbb.com.au
digital@dealersolutions.com.au
Copyright © 2020 Dealer Solutions
No reproduction, distribution or transmission of the copyright materials contained in the Market Insights report in whole or in part is permitted without the prior permission of the Cox Automotive Australia Retail Solutions and or Dealer Solutions.
The information contained in this report is preliminary and current as at the time of publication. Cox Automotive Australia Retail Solutions and or Dealer Solutions does not make any warranty as to the accuracy, completeness and reliability of the
information in the report or its suitability for any purpose, and Cox Automotive Australia Retail Solutions and or Dealer Solutions does not accept any liability arising in any way from any omissions or errors in the report.
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