Nicolas Driesen Chief Technical Sales Expert - Set
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Nicolas Driesen Chief Technical Sales Expert
THANK YOU nicolas.driesen@huawei.com
EE 5G：Launched on May 22nd.
• On May 22nd, EE announced the launch of 5G in the UK,as well as
new 5G plans, and 5G device.
• 5G service to be live on 30th May in six cities:
London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester
• 5G deployment plan: 100+ new 5G sites per month:
2019: Bristol, Coventry, Leicester, Nottingham, Sheffield, Liverpool, Hull, Leeds,
Newcastle and Glasgow,
2020: Aberdeen, Cambridge, Derby, Gloucester, Peterborough, Plymouth,
Portsmouth, Southampton, Worcester and Wolverhampton
• New 5G Smart plans launching (pre-order from May 22nd)
Samsung (Galaxy S10 5G), OnePlus (7 Pro 5G), Oppo (Reno 5G), LG (V50 ThinQ)
• 5G Partnerships
Google: Startups Campus in London
Niantic: Harry Potter Wizards Unite (AR Game) EXCLUSIVE
EE 5G Strategy
Phase 1： 2019-2022 Phase 2： 2022 Phase 3： 2023+
• 5G rollout + 4G improvements • 5G Core Network • URLLC
• eMBB experience. Faster, greater • New Spectrum + New Chipset • Network Slicing, multi Gbps speeds
capacity, more reliable. capabilities • Will enable critical applications such as
• 1500 5G sites by end of 2019 • Convergence: Fixed + Mobile + WiFi real-time traffic mgmt
5G Rollout Plan:16 cities and 1500 sites in 2019
• Busiest places in cities first, outdoor first, indoor
trials starting later this year
• 1500 sites by the end of 2019
2019.5.30
2019 2020
Launch
1. London, 1. Bristol, 1. Aberdeen,
2. Cardiff, 2. Coventry, 2. Cambridge,
3. Edinburgh, 3. Leicester, 3. Derby,
4. Belfast, 4. Nottingham, 4. Gloucester,
5. Birmingham, 5. Sheffield, 5. Peterborough,
6. Manchester 6. Liverpool, 6. Plymouth,
7. Hull, 7. Portsmouth,
8. Leeds, 8. Southampton,
9. Newcastle, 9. Worcester,
10. Glasgow 10. Wolverhampton
5G Device: Smartphone + MiFi + Home Router
Mobile Smart plan on May 30th Mobile broadband on June
WiFi plan
Device £100
50GB £50
100GB £75
BT/EE 5G is Launched, The first 5G in the UK
⚫ 5G Broadcast of BBC and 4G 5G Speed Test
BBC 5G broadcast 5G users test 4G vs 5G
UK's 1st live news broadcast over 5G 510Mbps vs 81Mbps
EE launched the first 5G commercial network in the UK.
• Start with the UK’s 6 cities: London Edinburgh Belfast Cardiff ⚫ 5G attracted great attention from the political and
Birmingham Manchester media
• 5G Services：eMBB Tariff，5G Sim Only Tariff (5G FWA to
be released on July)
• 5G Smartphone:
LG (V50 ThinQ) Scottish government minister （Energy, Cardiff, the capital of Wales : 5G is such
OnePlus 7 Pro 5G Samsung S10 5G Oppo Reno 5G an opportunity for Cardiff and will
Connectivity and the Islands) explains
how 5G will help to transform Scotland enable Cardiff to be more and more
competitive in global market
7 Huawei Confidential
Tariff plan with sim only and device contract
5G Smart Plan 4G Plan
Device Device
Type Data Price Benefits included contracts Type Data Price Benefits included contracts
cost cost
20 GB 32 - 12 months 20GB 21 - 1. no swappable benefits 12 months
40 GB 37 - 1. 2 swappable benefits 12 months Sim only 25GB 23 - 2. unlimited minutes and texts 12 months
Sim only
2. unlimited minutes and texts 3. Up to 60Mbps data speed
60 GB 47 - 12 months 50GB 27 - 12 months
10GB 69 130 24 months
1. 2 swappable benefits
10GB 74 30 24 months 10GB 69 10 1. 1 swappable benefits 24 months
2. unlimited minutes and texts
30 GB 79 10 24 months 30 GB 74 10 2. unlimited minutes and texts 24 months
S10 Phone 3. update anytime
60 GB 84 10 24 months S10 Phone 60 GB 79 10 3. update anytime 24 months
contract
1. 3 swappable benefits contract 1. 2 swappable benefits
120 GB 89 10 2. unlimited minutes and texts 24 months 100 GB 84 10 2. unlimited minutes and texts 24 months
3. update anytime 3. Update anytime
swappable benefits
Music Data Pass Video Data Pass BT Sport HDR Roam Further
Exclusive to 5G plans
costs £7.99/month costs £8.99/month costs £15/month costs £10/month
Stream and listen to Stream from your favorite Get stuck in to the best Use your minutes,
your favorite music film, TV and sports apps live and on demand texts and data
on apps like Apple such as Netflix, BT Sport sport from the Premier allowance at no extra
Music and many and more without League, Champions cost in the USA,
more without using worrying about using up League and much more Australia, Canada,
up your data your data allowance on your phone with the New Zealand and
allowance BT Sport app Mexico.
Only £5 monthly price increase with device-bundled Plan
4G/5G Comparison for Sim-only Plan 4G/5G Comparison for Samsung S10 Contract Plan
Traffic（GB） Traffic（GB）
47 89
27 84
37
79 84
23
21 32
4G 74 79 4G
5G 5G
6969 74
Price（GBP） Price（GBP）
5G sim only tariff: 3 types plan 5G device-bundled tariff: 5 types plan
5G Compare to 4G: 5G Compare to 4G:
• 50% increase for price • Same 5G device, only £5 increase for monthly
• 1 more swappable benefit data. It could boost the subscribers upgrading to
5G as soon as possible.
• 1 more swappable benefit
BT/EE 5G Tariff Package Overview
⚫ Smartphone Tariff ⚫ SIM-Only Tariff ⚫ 5G MiFi （HTC 5G Smart Hub）
• 10GB £74 (4G: £69 ) • 20GB： £ 32 • 首付£ 100
• 30GB £79 (4G: £74 ) • 120GB: £ 52 • 50GB £ 50
• 60GB £84 (4G: £79 ) • 100 GB £75
• 120G £89
⚫ New Swappable Benefits
• Music Data Pass 4G Plan 5G Plan 4 Swappable Benefits
• Video Data Pass Music Pass,
• BT Sport Stream Video Pass,
HDR BT Sport,
• Roam Further
Boam Pass
⚫ 5G to be released on June with
Huawei CPE Pro
10 Huawei ConfidentialBT/EE 4G/5G Tariff Package Comparison
⚫ Comparison of tariff packages for four types of 5G mobile phones ⚫ 4G/5G Swappable Benefits Comparison
（ 24 months Period ）
SS S10 One Plus 7 Pro OPPO Reno LG V50 Thin Q
5G 4G 5G 4G 5G 4G 5G 4G
10GB £74 £69 £64 £59 £59 £54 £74 £69 5G 4G 4G
2 Benefits can 1 Benefits can No Benefits
30GB £79 £74 £69 £64 £64 £59 £79 £74 be selected be selected in low-end
4G
60GB £84 £79 £74 £69 £69 £64 £84 £79
package
120GB £89 £79 £74 £89
The features of the 5G package are as follows:
⚫ 1. 5G package 10 GB is started, and the equivalent traffic is 5£ higher than that of 4G.
⚫ 2. 5G A maximum of three Benefits(120 GB packages) can be selected.
Under the same traffic, the 5G can select two Benefits in the four user Benefits packages, and the 4G can select one Benefit.
The low-end 4G package whose price is lower than 10 GB has no Benefit.
⚫ 3. 5G exclusive package: Maximum 120 GB package
⚫ 4. 5G exclusive rights: HDR BT Sport (*HDR: High-Dynamic Range, high dynamic range image, providing a better dynamic range
and image details of the video)
11 Huawei ConfidentialVideo Service is the Focus of 5G, It can promote ARPU increase by more than
15% in the cross-grade upgrade.
⚫ 5G Unique Video Benefits Become the Key to ⚫ Cross-grade tariff package upgrade effectively
Promoting 5G promotes the increase of ARPU. Video HDR
Pass BT Sport
UK Single Video Play Duration (min) Source: Conviva 2018 Price
+15% ARPU
14,4 79
+14 £ User upgrade 74 74
7,6 8,9 69 69
64 64
59
2,7
0,6
44
240p 360p 480p 720p 1080p 40
• Users prefer HD videos. More than 70% MBB services are
1080p videos.
Package
GB 1 4 10 10 30 30 60 60 100 120
The 5G upgrade package is cheaper than the 4G package
and free video package, which attracts users to upgrade.
example：
• The unique sports live broadcast and video free
5G Tariff（30G + Video Pass = 69£）
rights of the 5G package attract users to purchase.
4G Tariff（10G + Video Pass = 59+14 = 73£）
12 Huawei Confidential5G Coverage is Limited, and the high-end contracts are bound to high-end
users.
⚫ 5G eMBB&FWA services in important areas of ⚫ 5G mid-range and high-end packages are more
six cities. attractive and are bound to high-end customers.
Video HDR
Pass BT Sport
+7% price 74£
London 69£
+70% price
Edinburgh
47£
Belfast
Cardiff
27£
Birmingham
Manchester
4G 5G 4G 5G
• In the early stage of EE coverage, 5G services
50G 60G 60G 60G
were launched in six cities, and 16 cities were
SIM only：12 Months With Smartphone：24 Months
brought online at the end of 1919. 5G The early
Focus on long term contract binding user： compared with 4G,
coverage is limited.
long term contract binding tariff of mid-high end have more
attractive, and it can reduce the churn-rate of mid-high end user
13 Huawei Confidential5G Services -- AR/VR
AR Gaming： Niantic’s Harry Potter: Wizards Unite
⚫ EE and Niantic collaborated on Harry Potter's latest AR game, Harry Potter:
Wizards Unite, to be released in the second half of 1919.
⚫ EE users can access the exclusive Wizard Unite, and the Wizard Unite will
include optional functions for 5G players, such as interactions between players.
AR/VR live TV: Augmented reality & virtual reality
sports live broadcast
⚫ In the 2019 Wembley Cup Final, EE cooperates with Visualize to carry out live
streaming of AR and VR in the upstream direction through 5G and record
publicity advertisements.
⚫ The live broadcast uses six 360 live cameras in the stadium. Five of them are
fixed, one is mobile and handheld, and the other is the camera that overlooks
the stadium, which allows viewers to overlook the stadium. *The AR/VR service is not released.
⚫ EE shows the demonstration on BT Consumer Live 2019 and plans to bring it AR game is expected to go online on 2019H2.
to other 5G cities in the UK.
.
14 Huawei Confidential5G Services -- 5G Home&5G MIFI
⚫ EE is launching the first 5G FWA service in the UK to provide customers
with home connection selection.
⚫ EE uses Huawei CPE Pro to display 5GEE Home in its consumer live CPE Pro
activities.
⚫ EE's 5G FWA service speed exceeds the fixed home broadband service,
which is applicable to games, streaming media, video calls, and 4K
download.
⚫ The 5G FWA service will be launched in June.
⚫ EE is launching a 5GEE MiFi with HTC 5G Hub, first paying 100 pounds,
50 GB data per month, 50 pounds a month, or 75 pounds a month, and
100 GB data per month.
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