MARKET WATCH AUTO EDITION 19 - FLYING START FOR GLADIATOR
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AUTO
ALSO INSIDE
MARKET
AUSTRALIA'S
EDITION 19 MOST WANTED
CARS IN EACH STATE
AND TERRITORY
WATCH
FLYING START
FOR GLADIATOR
COLLABORATIVE DIGITAL PRE-LAUNCH CAMPAIGN
GENERATES MASS AWARENESS AND SALES PROSPECTS
BUSINESS.CARSALES.COM.AU
COVER: 2020 JEEP GLADIATOR
The information contained in this document is
general information only, is current only as at
the date it is provided and has been prepared
using information from carsales.com Limited’s
(carsales) own internal analytics systems available
at the time of preparation of this publication and
from third parties. carsales takes care to ensure
that the material in this document is accurate
and complete, however it does not warrant the
accuracy or completeness of any representations
made in the document or that the material is
suitable for any purpose. You are responsible
for assessing the material and rely on it at your
own risk. To the full extent permitted by law,
carsales excludes all guarantees, warranties
or representations of any kind in relation to
the material and all liability for loss or damage
(including indirect or consequential loss or
damage) which may be incurred in connection
with your use of or reliance on the material
contained in this document.
The information contained in this document is
© carsales.com Limited and is carsales’ exclusive
property. You will not acquire any intellectual
property rights in this information. You must keep
this document and its contents confidential and
must not disclose it to any third party without
carsales’ prior written consent.
MAXIMUM REACH
AND HIGH IMPACT
Own the gateway to Australia's largest DISCOVER MORE
and most engaged car-buying audience
2 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
FROM THE CEO
Welcome to Edition 19 of carsales Auto We’re very pleased to have heard directly served 33.3m sessions—our highest-ever
Market Watch. I hope that this edition from our dealer partners that the month of traffic.¹
finds you, your family and your measures have made a real difference.
Engagement with our Editorial content in
colleagues, safe and well.
Also in April and May, we conducted May also broke new ground, registering
a series of weekly webinar learning over 3.1m reads.2
GREEN SHOOTS BEGIN sessions to help keep the Australian
All in all, this record level of site
TO EMERGE automotive industry informed in what
engagement demonstrates strong
was, and continues to be, a rapidly
The last three months have, undoubtedly, demand from auto consumers and in
changing environment.
been among the most challenging faced turn, sales opportunities available to
by the Australian automotive industry Some of the topics we covered included dealers and brands on carsales.
ever. Including January's bushfire crisis, evolving trading conditions, government
In particular for dealers, the rebound
2020 has been an unprecedented year. assistance measures, changing consumer
in car-buying activity is an opportunity
I'm proud that the carsales response has preferences and sentiment. The growing
to return staff to work, to ensure that
been early and very active in supporting attendance and interest of dealer and
inventory is effectively merchandised on
the interests of the auto industry and all OEM staff from across Australia shows
site, and that enquiries are responded to
our dealer partners. the sessions were well received. Again it
in a timely fashion.
was great to get direct feedback that the
In addition to April’s announcement of
CAMERON MCINTYRE waived fees, over the course of May and
webinars were valuable to our customers. And as state governments ease
CEO & MANAGING DIRECTOR restrictions on domestic travel, and
June we communicated more support Catch-ups of these webinars can be found
CARSALES.COM LTD consumers re-evaluate their lifestyles and
measures to reduce dealers’ short-term at business.carsales.com.au/events.
transport preferences, many signs point
operating costs, particularly around new
More recently, there has been a notable towards an uptick in car ownership. Rest
cars, where the industry still finds itself
and sustained rebound in car-shopping assured, carsales will continue to monitor
extremely challenged. We also extended
behaviour. This culminated in record consumer attitudes and sentiment over the
our EAP counselling assistance to dealer
activity on carsales. In May 2020, carsales coming months and keep you up to date.
staff should they need support.
Sources: 1Nielsen Digital Content Ratings, May 2020.
3 2
carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
FROM THE CEO
COMMITMENT TO ADVANCEMENT
If anything, the challenges of the
COVID-19 period have seen our
commitment to helping dealers, with
both effective products and innovative
technology that meets evolving customer
expectations, increase.
A key example was our rollout of the new
‘Buy from home’ feature in April. This
THE 'BUY FROM HOME' BADGE IS VISIBLE FROM SEARCH RESULTS PAGES AND DETAILED VIEWS PAGES.
feature clearly resonated with dealers
(and consumers) and it’s now available on
NEW FEATURES LIKE
more than 30,000 cars onsite. New features like ‘Buy from home’ will be and looking forward to continuing to ‘BUY FROM HOME’
‘Buy from home’ groups the promotion
important to answering new consumer evolve our offering to consumers and
WILL BE IMPORTANT TO
needs and will continue to shape how dealers alike.
of a number of ‘virtual showroom’ dealer
services that enable car buyers to better
sales transactions are undertaken not ANSWERING NEW
Stay safe and enjoy the latest buyer
engage with cars without leaving home.
just now, but well into the future.
behaviour insights, business tips and
CONSUMER NEEDS
Using ‘Buy from home’, dealers can MORE TO COME
industry news in this edition of Auto AND WILL CONTINUE TO
Market Watch.
highlight to consumers that they can
Australia is a very different place than it
SHAPE HOW SALES
package home test drives, finance
applications, trade-in valuations, remote
was just a few months ago, but there’s
For more, visit our dedicated destination
business.carsales.com.au for insights and,
TRANSACTIONS ARE
payments and driveway deliveries—key
no doubt that in the auto sector and in
other key marketplaces, green shoots of
as always, contact your Account Manager UNDERTAKEN NOT JUST
services required for a consumer to
confidently buy a car from the comfort of
recovery are emerging. Change has its
if you require anything additional.
NOW, BUT WELL INTO
home and sight unseen.
positives and we’re embracing those
THE FUTURE.
4 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
GENUINE PURCHASE INTENT MASS AWARENESS HALO BOOST FOR BRAND
Hundreds of sales prospects Jeep achieved its highest view
(consideration) and enquiry (intent)
CAMPAIGN RESULT HIGHLIGHTS > generated by the campaign,
0.6% CLICK- share on carsales in three years,
exceeding objective by
ALMOST 30%. THROUGH RATE, with view-to-enquiry conversion
now better than the industry
Jeep Australia and carsales’ collaborative
digital pre-launch campaign ensured the
63,000 UNIQUE average on carsales.
all-new Gladiator truck achieved mass HIGH ENGAGEMENT LANDING PAGE
awareness with its target audience, Visitors spent an average of VISITORS AND DEALER SALES PIPELINE
resulting in an influx of sales prospects to
kick-start the new nameplate and a halo 2 MIN 47 SECS 75,000 VIDEO PLAYS Gladiator ranked eighth for views
and fourth for enquiries for new cars
browsing the dedicated Gladiator generated by the Gladiator campaign. in the ultra-competitive 4x4 Light
effect across the Jeep brand.
campaign landing page. Commercial Vehicle segment.
5 Source: Jeep Gladiator
carsales brand
internal data,campaign,
May 2020.carsales internal data, 24 February–31 March 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
that the Jeep Gladiator launches. Wrangler and Grand Cherokee, in
However, as the only vehicle to empower Australia,” says Tom Noble, Director
its owners to remove the doors and roof, Marketing and Communications at
and lower the wind-screen, the Gladiator Jeep Australia.
is uniquely and boldly positioned as the
“That’s why the Gladiator is so exciting
segment’s clear recreational and lifestyle
for us. It’s the first Jeep truck for the
choice, facilitating on- and off-road
Australian market and a unique lifestyle
adventurism like no other vehicle for sale.
pickup for us to launch.”
Critical to success was the execution of a
LEVERAGING CARSALES TO DRIVE successful pre-launch campaign of the
BETTER BRAND RESULTS Jeep Gladiator—making both 4x4 and
As the 4x4 Light Commercial segment’s dual-cab shoppers aware that there was a
share of the new car market continues to new and exciting nameplate from a new
BY DAVID TOSCANO, TRADE CONTENT EDITOR, CARSALES.COM.AU grow, so too do loyalties. Brand brand in the segment. Showcasing its
preference runs deep with 4x4 Light unique elements was key to making it a
‘must’ on auto buyers’ shopping lists.
THERE’S A LIFESTYLE-CENTRIC searched and viewed new car segment on Commercial Vehicle buyers, presenting a
carsales; Australia’s #1 for cars. challenge for a new brand and nameplate
PLAYER READY FOR A entrant such as the Jeep Gladiator.
After consultation with carsales media
experts, it was soon clear that carsales’
COMPETITIVE SEGMENT Storied and highly-recognisable
leading media and targeting solutions,
nameplates are a feature of the 4x4 Light The Jeep Gladiator is not only a new
Driven by Australia's love of the outdoors car-buying audience and contextual
Commercial segment and consistently nameplate, but a new body type for the
and recreation, years of solid environment were Jeep’s ideal choice via
rank in the top 20 of Australia’s monthly brand in Australia. While consumers in
construction activity and generous tax which to make a big splash with local
new car rankings. These nameplates the US have fond memories of Wrangler-
incentives, the Light Commercial Vehicle buyers, highlight its unique selling
include the Toyota HiLux, Ford Ranger, based trucks such as the original Gladiator
category is now one of the hardest fought features and develop a pipeline of
Mitsubishi Triton, Nissan Navara, Isuzu of the 1960s, and later the Comanche and
segments of the Australian new car genuine sales prospects.
D-Max and Mazda BT-50, while premium Scrambler, most Australian buyers have
market. It accounted for 24% of new car
European players include the Volkswagen little exposure to these models. “The carsales environment is a powerful
sales in April 2020 and more than 22%
Amarok and Mercedes-Benz X-Class. platform to reach and influence car
annually for the last two years according “We’re most commonly associated with
to VFACTS. The segment is also the most rugged, go-anywhere SUVs such as the buyers before they form their
It is into this ultra-competitive segment
6 Source: Jeep Gladiator brand campaign, carsales internal data, 24 February–31 March 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
consideration set—43% of our audience for hauling adrenaline equipment,
is in the Discovery phase and 3–6 months wherever adventure takes you,” says Noble.
out from purchasing a new car,” carsales
“The vehicle is distinct in both its
Head of Insights, Jeremy Moger explains.
appearance and the industry, and as a
consequence we wanted to feature
COLLABORATION AND video content that showed this off for
AUSTRALIAN-FIRST our online pre-launch campaign, along
with the Gladiator’s genuine on- and
PARTNERSHIP
off-road capabilities.”
Jeep and carsales jointly developed a
pre-launch digital campaign for Gladiator. Key audiences were channelled to the
The objectives were: to create high reach Jeep Gladiator landing page by proven
awareness to key audiences; increase on- and off-network media. These
consideration of the Gladiator with placements included native media seeded
in-market buyers already shopping in target search results, eye-catching
30% up on the campaign objective.
competitor vehicles; and drive intent by video and primetime display placements BOTH RESULTS-EFFECTIVE
such as the carsales.com.au homepage.
capturing a high volume of pre- AND COST-EFFECTIVE And the effects of the campaign have
registrations. This guaranteed the campaign and the been long lasting. The Gladiator ranked
Jeep brand a high level of carsales The results of the carsales Jeep Gladiator
eighth for views and fourth for enquiries
To meet these targets, the carsales network ownership. digital pre-launch campaign exceeded all
for new cars in the 4x4 Light Commercial
campaign solution was centered on a expectations, delivering 0.6% click-through
The campaign also marked the debut of Vehicle segment.
dedicated campaign landing page, rate, 63,000 unique landing page visitors
featuring exciting hero video content carsales’ Australian-first audience and 75,000 video plays. Engaged page “Our Gladiator pre-launch campaign
which highlighted the Jeep Gladiator’s targeting capabilities. The use of this visitors spent an average of nearly three exceeded expectations and positions us
iconic design, and championed its unique targeting empowered Jeep to overlay minutes on the landing page watching the strongly for success as we transition to
vehicle features and benefits. affinity for light commercial vehicles with hero video content and evaluating the our launch phase and activity,” says Noble.
the behavioural attributes of their target unique selling points of the Jeep Gladiator.
“The Gladiator is the world’s only open-air audience, and all matched to buyers 3-6 “Not only did we achieve mass awareness
truck and with legendary off-road months out from their purchase. This engagement translated into of the Gladiator nameplate and a pipeline
capability, it’s the perfect lifestyle vehicle hundreds of pre-registration leads, nearly of sales prospects to nurture over the
7 Source: Jeep Gladiator brand campaign, carsales internal data, 24 February–31 March 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
coming months, but the campaign drove
wider benefits for the Jeep brand and our
dealer network.”
The high network ownership of the
Gladiator campaign propelled Jeep to its
highest view and enquiry share on
carsales in three years, leapfrogging three
competitors in brand rankings across
these two key new-car metrics.
“We were delighted to partner with Jeep
to deliver a results-effective and cost-
effective campaign. The results evidence
the power of the carsales contextual KEY AUDIENCES WERE
environment in delivering brand CHANNELLED TO THE JEEP
campaigns that not only meet, but
exceeded our client’s expectations,” says
GLADIATOR LANDING PAGE
Vanya Mariani, General Manager – Auto BY PROVEN ON- AND OFF-
OEM and Media at carsales. NETWORK MEDIA.
“The ability to deliver this halo effect to
the Jeep brand and wider model lineup is
unique to carsales brand campaigns. The
multiplier effect is Australia’s largest and
most engaged car-buying audience, and
largest marketplace of inventory.
“We look forward to working with Jeep
again and more OEMs soon, to drive
better marketing and sales outcomes,”
concluded Mariani.
8 Source: Jeep Gladiator brand campaign, carsales internal data, 24 February–31 March 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
“THE ABILITY TO DELIVER THIS HALO EFFECT TO THE JEEP BRAND
AND WIDER MODEL LINEUP IS UNIQUE TO CARSALES BRAND
CAMPAIGNS. THE MULTIPLIER EFFECT IS AUSTRALIA’S LARGEST
AND MOST ENGAGED CAR-BUYING AUDIENCE, AND LARGEST
MARKETPLACE OF INVENTORY."
MORE INFORMATION ON THE
JEEP GLADIATOR IS AVAILABLE HERE
9 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19
BUYER BEHAVIOUR OVERVIEW
MAY 2020
ENQUIRIES BY SOURCE ENQUIRIES BY HOUR
TRADITIONAL BUSINESS
HOURS (9AM-5PM)
38%
EMAIL
33%
PHONE
41%
of dealer enquiries
REST OF DAY
occurred outside of
traditional 9am–5pm
business hours
29%
SMS
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
TRAFFIC BY DEVICE SESSIONS OUTSIDE OF TRADITIONAL BUSINESS HOURS
80%
of the traffic to
carsales was via
a mobile device
20% 38% DIGITAL SHOWROOMS
DESKTOP MOBILE
NEVER CLOSE 51%
of carsales sessions
Australian car buyers are
occurred outside of
researching and searching for traditional 9am–5pm
cars day and night on carsales. business hours
12% 30%
ANDROID IOS APP
APP
10 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19CARSALES ACHIEVES BY DAVID TOSCANO, TRADE CONTENT
EDITOR, CARSALES.COM.AU
RECORD AUDIENCE Australia’s #1 for cars, carsales.com.au,
has set a new all-time-high audience in
IN MAY AS INTEREST May 2020, achieving a Unique Audience
of 4.8M people according to Nielsen’s
Digital Ratings Monthly report—35%
IN CARS SURGES higher than the same month in 2019.¹
carsales served 33.3M sessions in the
month—also up 35% on the same month
last year.¹ Visitors to carsales.com.au
were also highly engaged, spending on
average over 37 minutes onsite over the
course of the month.¹
“There’s genuine intent to buy that’s under-
pinning this unprecedented period of
car-shopping activity,” says Kellie Cordner,
Chief Marketing Officer at carsales.
“It’s providing dealers and brands with
both immediate sales opportunities
and prospects to keep warm over the
coming months.”
A key indicator of interest in new and
soon-to-be-released cars, engagement
with carsales Editorial content, also grew
substantially in May.
11 Source: 1Nielsen Digital Content Ratings, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19A record Unique Audience of 1.4M it is to have new cars available on-site for
engaged with editorial content across consumers to research and purchase.”
carsales auto sites (carsales.com.au and
The sizeable increase in new car research
motoring.com.au).¹ Editorial sessions were
63% higher than April 2020, reaching over
2.6M sessions according to Nielsen—
and shopping activity comes at a time
when social distancing measures have TOP 20 SEARCHED
another record.¹
been eased and many buyers have
re-evaluated their transport preferences. NEW CARS ON CARSALES2
The unique connection of carsales Editorial
Government measures such as the
content to dealer and automaker inventory
extended Instant Asset Write Off
cements its increasing importance and
allowance and the traditionally strong run 01 FORD RANGER 11 VOLKSWAGEN AMAROK
influence in the car-buying journey. With
into the end of financial year are also
just one click on carsales, buyers can 02 MITSUBISHI TRITON 12 HYUNDAI I30
likely to have contributed to the record
transition from researching a car via
level of audience and engagement.
editorial content, to browsing a dealer or 03 TOYOTA HILUX 13 MAZDA3
automaker’s virtual showroom and making The Ford Ranger, Mitsubishi Triton and
an informed purchase decision—all from Toyota HiLux were the three most
04 VOLKSWAGEN GOLF 14 HOLDEN COLORADO
the comfort of home. popular new cars searched on carsales
05 TOYOTA LANDCRUISER 15 MERCEDES-BENZ GLC-CLASS
in May 2020.
“Our written and video reviews and
comparison tests continue to inspire and Key models in the booming Medium SUVs
06 TOYOTA RAV4 16 TOYOTA COROLLA
educate a broad range of Australian car segment were also well represented in
07 NISSAN NAVARA 17 ISUZU D-MAZ
shoppers about the merits of different the carsales top 20, with the Toyota RAV4,
models, makes and segments—from Volkswagen Tiguan, Mazda CX-5, 08 VOLKSWAGEN TIGUAN 18 TOYOTA LANDCRUISER PRADO
consumers with limited auto Mercedes-Benz GLC-Class and Hyundai
understanding to those more Tucson all featuring. 09 MAZDA CX-5 19 KIA CERATO
knowledgeable,” continues Cordner.
10 MERCEDES-BENZ C-CLASS 20 HYUNDAI TUCSON
“The record engagement with carsales
editorial content highlights how important
12 Source: 1Nielsen Digital Content Ratings, May 2020. 2carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19DIGITAL AUTO LANDSCAPE
MAY 2020
MONTHLY UNIQUE AUDIENCE MONTHLY TIME SPENT PER PERSON
CARSALES IS CARSALES IS
LARGER BY x 2.0 x 3.4 x 7.6 x 11.1 LARGER BY x 1.8 x 3.6 x 6.3 x 9.7
4,805,262 37m 50s
20m 51s
2,379,795
1,399,179 10m 34s
629,221 6m 03s
433,974 3m 53s
CARSALES GUMTREE CARADVICE DRIVE AUTOTRADER CARSALES GUMTREE AUTOTRADER CARADVICE DRIVE
AUTO AUTO
TOP 3 UNIQUE AUDIENCE GROWTH | MAY 2019 VS MAY 2020 CARSALES PAGE VIEWS
+35%
+2%
432,668,549 +16% ON MAY 2019
-3%
CARSALES CARADVICE GUMTREE
AUTO
13 Source: Nielsen monthly tagged Digital Content Ratings May 2020. CarsGuide data not included due to tagging issues for May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19DIGITAL AUTO EDITORIAL LANDSCAPE
MAY 2020
MONTHLY UNIQUE AUDIENCE1 MONTHLY TOTAL SESSIONS1
CARSALES EDITORIAL CARSALES EDITORIAL
MAY 2020 1,239,968 +65% MAY 2020 2,432,249 +63%
APR 2020 APR 2020
CARADVICE CARADVICE
MAY 2020 1,399,179 +9% MAY 2020 3,217,152 +9%
APR 2020 APR 2020
CARSALES CONTENT DELIVERS RECORD
HIGH UNIQUE AUDIENCE AND SESSIONS2
carsales is the preferred new car destination and interest in
soon-to-be released cars is soaring, with 61% of auto intenders
shopping at carsales when looking to buy a new car.
Sources: 1Nielsen monthly tagged Digital Content Ratings April–May 2020. CarsGuide data
14 not included due to tagging issues for May 2020. 2Nature research, January–March 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19SUV ONSLAUGHT
Barrage of new SUVs are due in local showrooms in the second half of this year
AUDI E-TRON
If you thought the coronavirus pandemic
AUDI E-TRON FORD ESCAPE
and the plethora of new SUVs already
launched in 2020 would put the brakes Audi’s first electric SUV finally arrives in September, priced Finally arriving here in August, the all-new Ford Escape will
on new SUV releases in the second half of from under $138K—lineball with the Mercedes-Benz EQC— bring major design and tech upgrades, including the first
this year, think again. and available in two body styles (SUV and Sportback), each plug-in hybrid version, making it Ford Australia’s first
comprising three model variants initially. electrified model.
So far this year we’ve seen the launch of
the new Audi Q3 and facelifted Q7, the
new BMW X6, Maserati Levante GTS and AUDI RS Q3 FORD PUMA
Trofeo, Mazda CX-30, Mercedes-Benz
Audi’s hottest small SUV lobs in August, in both standard and Say goodbye to the unloved Ford EcoSport and hello to the
GLS, Porsche Cayenne Coupe, Skoda
Sportback versions, based on the redesigned Q3 and priced Puma, an all-new European-designed small SUV that
Kodiaq RS and hybrid versions of the
from under $90K. promises to finally put the Blue Oval on the compact SUV
Subaru Forester and XV.
map Down Under from October.
But there are even more new SUVs—
across all shapes, sizes and price points—
AUDI RS Q8
coming over the next six months. The 900Nm Audi SQ8 TDI is a fitting SUV flagship for the
GENESIS GV80
German car-maker, but late this year it will be superseded in Hyundai might have launched its luxury brand in Australia
48%
that role by the 441kW twin-turbo V8-powered RS Q8—the with two sedans—the mid-size G70 and large G80—but
OF NEW-CAR SALES IN wildest SUV ‘coupe’ yet seen from Ingolstadt. things will get serious with the arrival of the first Genesis SUV
MAY 2020 WERE SUVS* (and the first to be powered by a new inline turbo-diesel six)
in the third quarter.
15 *Source: VFACTS, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19HYUNDAI TUCSON LAND ROVER DEFENDER MINI COUNTRYMAN
It’s yet to be revealed and might not quite make it here Britain’s born-again off-road SUV finally arrives Down It’s not all-new, but the MINI Countryman will bring a
by the end of 2020, but the fourth-generation Hyundai Under in August, in long-wheelbase five-seat 110 form, significant mid-life makeover later this year, bringing
Tucson will take the fight to the Toyota RAV4 and followed in October by the short-wheelbase Defender upgraded engines, designs and colours.
Mazda CX-5 with a fresh design and new tech including 90 two-door, which will initially be offered only in high-
the first hybrid version. spec P400 First Edition guise, limited to just 100 units.
NISSAN JUKE
The second-generation Nissan JUKE might not be quite
HYUNDAI SANTA FE MAZDA CX-3 as polarising as the first, but it will continue to open
A heavy facelift for Hyundai’s evergreen large SUV, the Another update for Mazda’s smallest SUV later this Nissan’s SUV range with edgy styling, alongside
Santa Fe, will bring a radical new front-end design, year will bring upgrades including Apple CarPlay, in an thoroughly updated styling and technologies for a
revised interior and perhaps the first hybrid version by attempt to stay competitive with a host of new small sub-$30K starting price from July.
the end of 2020. SUV arrivals.
KIA SORENTO MERCEDES-BENZ GLA
The fourth-generation Kia Sorento seven-seater won’t We’ve got the new A-Class hatch/sedan, B-Class
arrive here with hybrid power, but it will be available people-mover and CLA-Class sedan; now stand by for
with petrol and diesel engines and some clever new the new GLA-Class, the second generation of
safety tech, even if it’s been delayed to August. Mercedes-Benz’s smallest SUV due here in September.
KIA STONIC MERCEDES-BENZ GLB
Seltos might be selling up a storm but late this year it This all-new seven-seat mid-size SUV from Mercedes
will be joined by an even smaller and cheaper Kia SUV, arrives in July, priced from $60K and positioned just
the Stonic. Australia’s version is yet to be revealed, but under Australia’s most popular luxury SUV, the Benz
expect a similar circa-$20K starting price and pint-size GLC.
engine as the Hyundai Venue.
NISSAN JUKE
16 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19PORSCHE CAYENNE GTS SKODA KAROQ SUZUKI IGNIS
The next instalment of the new Porsche Cayenne Not all-new but facelifted, the mid-size Skoda Karoq The Suzuki Ignis gets more SUV-like—and dare we say
line-up will continue in October with the arrival of the range also arrives in July and will be topped for the first Jeep-like—with a Series II facelift that from this month
performance-focussed GTS, which returns to V8 power time by a top-spec 140TSI flagship priced under $40K. brings a new-look front-end design but the same small
and will be available in Coupe form for the first time. engines and standard specs for two pricier model grades.
Expect a new plug-in hybrid Cayenne this year too.
SUBARU OUTBACK
It’s been a long wait for the new Subaru Outback—and
TOYOTA FORTUNER
RENAULT CAPTUR there’s still a while to wait—but the sixth-generation We’ve seen the upgraded Toyota HiLux ute and the
The French car-maker hasn’t said exactly when it will crossover wagon will finally land in local showrooms Fortuner wagon that shares its ladder frame is also
arrive, but the second-generation Renault Captur is late this year. updated for 2020, bringing new frontal styling and
confirmed for Australia and, like the new Clio hatch on fresh multimedia connectivity from late August.
which it’s based, will bring big advances both above
and beneath its skin.
SKODA SUPERB SCOUT
OK so it’s a crossover wagon and not strictly an SUV
—and it’s also a limited-edition—but there’s a new
Skoda Superb Scout 4x4 available now, ahead of the
arrival of facelifted Superb sedan and wagon models
in November.
SKODA KAMIQ
Due for launch in July is the all-new Skoda Kamiq, the
Czech brand’s first small SUV, which will be available
for starters in a single front-drive 110TSI auto spec.
SKODA SUPERB SCOUT
17 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19TOYOTA YARIS CROSS
COVID-19 has delayed the arrival of the new Toyota
Yaris hatch, but when it arrives in August it will be
quickly followed by GR hot hatch and Cross crossover
versions, the latter representing an all-new entry-level
SUV for the Japanese giant.
VOLKSWAGEN T-CROSS
Already on sale ahead of first deliveries this month,
the all-new Volkswagen T-Cross is based on the Polo,
powered by a 1.0-litre turbo-petrol triple and priced
from under $27K.
VOLKSWAGEN T-ROC
The slightly larger, Golf-based Volkswagen T-Roc
follows in August and will launch in a single 140TSI VOLKSWAGEN T-ROC
2.0-litre turbo-petrol variant priced at around $40K.
VOLKSWAGEN TOUAREG V8 VOLVO XC40 RECHARGE
Fresh from launching the Adventure special-edition There’s an all-electric version coming early next year
WHICH NEW MODELS ARE COMING
and with the upcoming plug-in hybrid R version looking but available from next month is the first electrified TO AN AUSTRALIAN SHOWROOM
shaky for Australia, the new Volkswagen Touareg range version of Volvo’s smallest SUV, the XC40 Recharge
NEAR YOU AND WHEN?
will be topped by the ballistic TDI V8 in October, Plug-In Hybrid, which for $65K brings a 46km EV range
bringing a 310kW/900Nm 4.0-litre twin-turbo diesel V8. and fuel consumption of just 2.0L/100km.
CHECK OUT THE CARSALES
NEW CAR CALENDAR 2020
18 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19BUYER ANALYSIS BY STATE CARSALES INTERNAL DATA TO GIVE YOU A BETTER IDEA OF BUYER ACTIVITY IN YOUR STATE BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE 19 BUSINESS.CARSALES.COM.AU
NSW BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA HILUX 01 MAZDA3
TOYOTA LANDCRUISER 02 MITSUBISHI TRITON
TOYOTA COROLLA 03 FORD RANGER
2,862,144
FORD RANGER 04 TOYOTA COROLLA
VOLKSWAGEN GOLF 05 HYUNDAI I30
HOLDEN COMMODORE 06 MAZDA CX-5
MONTHLY USERS
TOYOTA LANDCRUISER PRADO 07 VOLKSWAGEN GOLF
MAZDA3 08 TOYOTA HILUX
MERCEDES-BENZ C-CLASS 09 HOLDEN COMMODORE
TOYOTA RAV4
TOYOTA CAMRY
MITSUBISHI TRITON
10
11
12
MAZDA BT-50
NISSAN NAVARA
MERCEDES-BENZ C-CLASS
10,521,426
MONTHLY SESSIONS
TOYOTA KLUGER 13 NISSAN X-TRAIL
NISSAN NAVARA 14 HYUNDAI TUCSON
HYUNDAI I30 15 MITSUBISHI OUTLANDER
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
20 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19ACT BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA HILUX 01 TOYOTA COROLLA
VOLKSWAGEN GOLF 02 MAZDA3
TOYOTA LANDCRUISER 03 MITSUBISHI ASX
145,527
FORD RANGER 04 FORD RANGER
TOYOTA LANDCRUISER PRADO 05 NISSAN X-TRAIL
MAZDA CX-5 06 TOYOTA CAMRY
MONTHLY USERS
HOLDEN COMMODORE 07 KIA RIO
MAZDA3 08 HOLDEN COMMODORE
MERCEDES-BENZ C-CLASS 09 TOYOTA HILUX
TOYOTA COROLLA
ISUZU D-MAX
BMW X5
10
11
12
HOLDEN COLORADO
TOYOTA RAV4
TOYOTA KLUGER
481,154
MONTHLY SESSIONS
VOLKSWAGEN AMAROK 13 VOLKSWAGEN GOLF
BMW 3 SERIES 14 LAND ROVER DISCOVERY SPORT
NISSAN NAVARA 15 NISSAN QASHQAI
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
21 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19VIC BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 FORD RANGER
TOYOTA HILUX 02 HOLDEN COMMODORE
HOLDEN COMMODORE 03 VOLKSWAGEN GOLF
2,416,246
FORD RANGER 04 HYUNDAI I30
TOYOTA COROLLA 05 MAZDA3
MERCEDES-BENZ C-CLASS 06 NISSAN X-TRAIL
MONTHLY USERS
VOLKSWAGEN GOLF 07 TOYOTA COROLLA
TOYOTA LANDCRUISER PRADO 08 MITSUBISHI TRITON
NISSAN NAVARA 09 TOYOTA CAMRY
FORD FALCON
MAZDA3
TOYOTA CAMRY
10
11
12
MERCEDES-BENZ C-CLASS
TOYOTA HILUX
NISSAN NAVARA
9,526,783
MONTHLY SESSIONS
MITSUBISHI TRITON 13 HOLDEN COLORADO
TOYOTA RAV4 14 VOLKSWAGEN TIGUAN
BMW 3 SERIES 15 MAZDA CX-5
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
22 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19TAS BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 SUZUKI SWIFT
TOYOTA HILUX 02 FORD RANGER
FORD RANGER 03 VOLKSWAGEN GOLF
73,570
TOYOTA LANDCRUISER PRADO 04 MITSUBISHI ASX
BMW 3 SERIES 05 VOLKSWAGEN AMAROK
MERCEDES-BENZ C-CLASS 06 VOLKSWAGEN TIGUAN
MONTHLY USERS
VOLKSWAGEN GOLF 07 NISSAN X-TRAIL
VOLKSWAGEN AMAROK 08 SUBARU FORESTER
MITSUBISHI TRITON 09 KIA RIO
NISSAN NAVARA
MERCEDES-BENZ E-CLASS
FORD MUSTANG
10
11
12
SUZUKI VITARA
TOYOTA COROLLA
MITSUBISHI TRITON
215,149
MONTHLY SESSIONS
HOLDEN COMMODORE 13 HOLDEN COLORADO
BMW X5 14 SUBARU OUTBACK
TOYOTA CAMRY 15 TOYOTA CAMRY
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
23 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19SA BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 MAZDA3
TOYOTA HILUX 02 MAZDA CX-5
HOLDEN COMMODORE 03 HOLDEN COMMODORE
599,918
FORD RANGER 04 MITSUBISHI TRITON
TOYOTA LANDCRUISER PRADO 05 TOYOTA COROLLA
NISSAN NAVARA 06 MAZDA CX-3
MONTHLY
MONTHLY
AVERAGE
USERS
USERS
VOLKSWAGEN GOLF 07 HOLDEN COLORADO
MITSUBISHI TRITON 08 FORD RANGER
MAZDA3 09 TOYOTA HILUX
TOYOTA KLUGER
TOYOTA COROLLA
MERCEDES-BENZ C-CLASS
10
11
12
MAZDA BT-50
MITSUBISHI OUTLANDER
TOYOTA CAMRY
2,169,008
MONTHLY
MONTHLY SESSIONS
AVERAGE SESSIONS
TOYOTA RAV4 13 HYUNDAI I30
FORD FALCON 14 NISSAN NAVARA
TOYOTA CAMRY 15 SUBARU FORESTER
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
24 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19WA BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 TOYOTA LANDCRUISER
TOYOTA HILUX 02 TOYOTA HILUX
TOYOTA LANDCRUISER PRADO 03 TOYOTA LANDCRUISER PRADO
733,947
FORD RANGER 04 FORD RANGER
HOLDEN COMMODORE 05 MITSUBISHI TRITON
VOLKSWAGEN GOLF 06 HYUNDAI I30
MONTHLY USERS
TOYOTA COROLLA 07 HOLDEN COMMODORE
NISSAN PATROL 08 NISSAN X-TRAIL
MERCEDES-BENZ C-CLASS 09 TOYOTA COROLLA
BMW 3 SERIES
TOYOTA RAV4
MITSUBISHI TRITON
10
11
12
HOLDEN COLORADO
TOYOTA KLUGER
HYUNDAI TUCSON
2,521,151
MONTHLY SESSIONS
NISSAN NAVARA 13 TOYOTA CAMRY
PORSCHE 911 14 NISSAN NAVARA
MAZDA3 15 MITSUBISHI OUTLANDER
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
25 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19QLD BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 FORD RANGER
TOYOTA HILUX 02 MAZDA3
FORD RANGER 03 HYUNDAI I30
1,654,597
TOYOTA LANDCRUISER PRADO 04 VOLKSWAGEN AMAROK
NISSAN NAVARA 05 MITSUBISHI TRITON
MITSUBISHI TRITON 06 MITSUBISHI OUTLANDER
MONTHLY USERS
TOYOTA COROLLA 07 NISSAN NAVARA
HOLDEN COMMODORE 08 MAZDA CX-5
VOLKSWAGEN GOLF 09 TOYOTA HILUX
ISUZU D-MAX
MAZDA3
TOYOTA RAV4
10
11
12
MAZDA BT-50
HOLDEN COLORADO
HYUNDAI TUCSON
5,844,333
MONTHLY SESSIONS
MERCEDES-BENZ C-CLASS 13 NISSAN X-TRAIL
NISSAN PATROL 14 ISUZU D-MAX
MAZDA BT-50 15 TOYOTA COROLLA
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
26 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19NT BUYER ANALYSIS
DISCOVER THE MOST POPULAR CARS IN MAY 2020
MOST SEARCHED MOST DELISTED STATE AUDIENCE
TOYOTA LANDCRUISER 01 TOYOTA HILUX
TOYOTA HILUX 02 TOYOTA LANDCRUISER
TOYOTA LANDCRUISER PRADO 03 TOYOTA LANDCRUISER PRADO
18,416
ISUZU D-MAX 04 MAZDA BT-50
MITSUBISHI TRITON 05 MITSUBISHI TRITON
FORD RANGER 06 FORD RANGER
MONTHLY USERS
HOLDEN COMMODORE 07 TOYOTA COROLLA
HOLDEN CAPTIVA 08 MAZDA CX-5
FORD MUSTANG 09 MAZDA3
MAZDA BT-50
TOYOTA RAV4
MERCEDES-BENZ E-CLASS
10
11
12
TOYOTA YARIS
HOLDEN EQUINOX
HOLDEN COLORADO
45,365
MONTHLY SESSIONS
VOLKSWAGEN CADDY 13 TOYOTA RAV4
NISSAN NAVARA 14 NISSAN NAVARA
HOLDEN COLORADO 15 MAZDA CX-3
BROUGHT TO YOU BY Source stock smarter for quicker and more profitable sales. LEARN MORE
27 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19This has prompted Renault to announce
it is switching production of its pure-
electric ZOE's powertrain from Asia to
France.
The 're-localising' plan will also see
Renault, as well as the PSA Group, team
up with Total to develop batteries for
FRANCE BAILS OUT ITS CAR-MAKERS – French-built EVs with a plant expected to
be built in France.
BUT THERE'S A CATCH BY JOHN MAHONEY,
CONTRIBUTOR, CARSALES.COM.AU
It's thought other French car-makers will
be forced to follow suit.
Renault, meanwhile, is still awaiting
sign-off from the French government on a
further €5 billion state aid loan ($A8b)
FRENCH PRESIDENT SAYS €8 “We need a motivational goal: make capable of travelling 50km on pure-
France Europe’s top producer of clean electric power. that has been delayed over high-level
BILLION RESCUE PACKAGE IS talks between the car-maker and its
vehicles by bringing output [up] to more
DEPENDENT ON COUNTRY than one million electric and hybrid cars
Cannily, Macron says his government will workforce over planned closures that
BECOMING EUROPE'S BIGGEST per year over the next five years.”
also help dealers clear the existing could see the loss of 5000 jobs.
400,000 vehicles that were left unsold
EV PRODUCER To achieve the switch to EVs, Macron has during the lockdown by offering a further Macron's loan conditions of requiring
France's president Emmanuel Macron has upped the state grant that incentivises grant of €3000 ($A5000) as part of a France to become Europe's number one
granted the French car industry an consumers to buy an electric car from scheme that's claimed to see around EV-maker isn't as far-fetched as it sounds.
incredible €8 billion ($A13b) loan on the €6000 ($A10,000) to €7000 ($A11,500) on three-quarters of households eligible. In 2019 it built more electric and hybrid
condition it transitions to pure-electric cars. electric cars that cost less than €45,000 cars than any other country in the
As part of the huge cash injection, Macron Eurozone, but many pundits suggest the
($A75,000).
Announcing the loan as part of dramatic also said that no car model currently arrival of the Volkswagen ID family later
plans to kick-start the car industry in A smaller €2000 subsidy is also available produced in France should be this year will see the German car-maker
France following the COVID-19-enforced for plug-in hybrids that cost less than manufactured in other countries. quickly overtake Renault.
shutdowns, Macron told French press: €50,000 ($A83,000) but only if they are
28 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19REAL CAR RIVALS
Forget assumptions made on size,
price or badge.
Discover the real rivals of some of
the most iconic nameplates in the
marketplace, from the perspective of
car buyers on carsales.
BROUGHT TO YOU BY
MAY 2020
CROSS VIEW ANALYSIS: MODEL RANK VIEW MODEL RANK VIEW
FORD MUSTANG
Chevrolet Camaro 1 11.7% Mercedes-Benz GLC-Class 6 5.9%
#1 RIVAL:
CHEVROLET CAMARO Ford Ranger 2 9.2% BMW 3 Series 7 5.8%
Of the 48,068 visitors that viewed Mercedes-Benz C-Class 3 9.0% Kia Stinger 8 5.6%
a new Ford Mustang listing, 11.7%
Mercedes-Benz A-Class 4 7.1% Dodge Challenger 9 5.6%
also viewed a new Chevrolet
Camaro listing. Volkswagen Golf 5 6.6% Jeep Grand Cherokee 10 5.4%
29 Source: RedBook IQ, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19REAL CAR RIVALS
Forget assumptions made on size,
price or badge.
Discover the real rivals of some of
the most iconic nameplates in the
marketplace, from the perspective of
car buyers on carsales.
BROUGHT TO YOU BY
MAY 2020
CROSS VIEW ANALYSIS: MODEL RANK VIEW MODEL RANK VIEW
HYUNDAI SANTA FE
Kia Sorento 1 18.5% Mazda CX-9 6 14.1%
#1 RIVAL:
KIA SORENTO Hyundai Tucson 2 17.7% Toyota RAV4 7 12.6%
Of the 23,370 visitors that viewed Toyota Kluger 3 16.4% Mazda CX-8 8 11.8%
a new Hyundai Santa Fe listing,
Volkswagen Tiguan 4 16.0% Mazda CX-5 9 11.2%
18.5% also viewed a new
Kia Sorento listing. Mitsubishi Outlander 5 14.5% Mitsubishi Pajero Sport 10 11.0%
30 Source: RedBook IQ, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19REAL CAR RIVALS
Forget assumptions made on size,
price or badge.
Discover the real rivals of some of
the most iconic nameplates in the
marketplace, from the perspective of
car buyers on carsales.
BROUGHT TO YOU BY
MAY 2020
CROSS VIEW ANALYSIS: MODEL RANK VIEW MODEL RANK VIEW
TOYOTA COROLLA
Hyundai i30 1 14.9% Honda Civic 6 9.7%
#1 RIVAL:
HYUNDAI I30 Mazda3 2 11.6% Toyota RAV4 7 7.8%
Of the 60,114 visitors that viewed Volkswagen Golf 3 10.7% Ford Focus 8 6.5%
a new Toyota Corolla listing,
Toyota Camry 4 9.9% Kia Rio 9 6.3%
14.9% also viewed a new Hyundai
i30 listing. Kia Cerato 5 9.9% Mitsubishi ASX 10 5.8%
31 Source: RedBook IQ, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19TOP 10 MOST POPULAR CARSALES REVIEWS CLICK ON AN
IMAGE TO READ
THE ARTICLE
MAY 2020
03 07
Volkswagen T-Cross Porsche Macan
2020 Review – Australia GTS 2020 Review
01 04 08
Chevrolet Silverado 1500
LTZ V8 2020 Review Mercedes-Benz Unimog Volkswagen T-Roc
2020 Review 2020 Review
05 09
Ford Focus ST 2020 Kia Stinger GT Night Sky
Review – Australia Edition 2020 Review
02 06 10
BMW X5 M Competition
2020 Review – Australia 2019 Best Dual-Cab BMW M8 Competition
4WD Ute: The Verdict 2020 Review – Australia
32 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19REDBOOK INSPECT
MAKES REMOTE TRADE-INS
EASIER DURING COVID-19
BY DAVID TOSCANO, TRADE CONTENT EDITOR, CARSALES.COM.AU
Australia’s car dealers have pivoted Inspect evaluation of trade-in vehicles
during the nation’s COVID-19 response to at the prospective new or used car
provide new customer-centric services. buyer’s home.
A key change has been the move to ‘buy
The RedBook Inspect service is booked
from home’ transactions.
via AutoGate and can be completed
Via a rapid rollout, RedBook Inspect too within an hour by a qualified and trusted
has evolved its offer and is now delivering mobile inspector. Upon receiving the
added agility to an important aspect of comprehensive digital vehicle report from
these ‘new normal’ new or used car RedBook Inspect, dealers can then
purchases—remote trade-in evaluations. confidently confirm a trade-in price with
their client.
Savvy dealers are now facilitating remote
sales transactions by booking a RedBook
33 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19“We’re proud of the role that RedBook As buyer activity on carsales continues to $10,000 is the condition of what they
Inspect has played in helping dealers improve, Freeman says adding inspection can’t see,” says Freeman.
during this challenging period,” says Barry reports to published inventory on carsales
“Delivering a transparent assessment of
Freeman, CEO – RedBook Inspect. has strong benefits.
the condition of a vehicle, covering key
“Car buyers have appreciated the “As new buyers enter the market, areas such as the engine, interior,
transparency and convenience of at- building trust in your inventory and underbody and accident damage, can
home trade-in evaluations, and it’s been business is important. RedBook Inspect help dealers convert more sales
a key innovation to fast-tracking remote reports on your carsales listings can help opportunities.”
sales for our dealer clients.” this,” says Freeman.
For dealers, adding a RedBook Inspect
“Consumers that are new to the prospect report on an inventory item can also
MAXIMISE REBOUNDING of owning a vehicle are likely to be extra assist in maintaining pricing and
cautious. Additional transparency around negotiating power. Inventory with a
USED CAR ACTIVITY
a vehicle’s condition—especially from an RedBook Inspect report attached
Australia’s strong performance in independent third party—contributes to realises, on average, 2% higher sales
flattening the COVID-19 curve has had buyer confidence,” Freeman stated. margins compared to matched vehicles.*
a noticeable effect on auto consumer
confidence. And as shopping activity picks up on “RedBook Inspect reports can pay for
Australia’s #1 for cars, it’s apparent themselves by helping dealers achieve
It’s also had the potential to bring new COVID-19 has influenced vehicle buyers’ better sales margins. This is especially
customers into the auto marketplace. In a choice. Based on year-on-year important for vehicles at the $10,000
recent carsales survey, 58.8% of non-car comparisons in April 2020, carsales saw price point where there’s less room to
owners responded saying that they are 15% growth in enquiries on used cars move,” adds Freeman.
more likely to consider buying a car, and under $10,000.
38% are ‘definitely’ likely to consider Hear about the benefits of using RedBook
buying a car ‘right now’. “Much of what makes buyers hesitant Inspect from dealers putting it to the test.
about purchasing a used vehicle under
*
Source: carsales internal data 01/08/2018–01/04/2019, comparison of 1,495 RBI inspected vehicles against over 15,000 equivalent non-RBI inspected vehicles matched for
odometer reading within 10%, same RedBook code and build year within one year.
34 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19COMING SOON
REDBOOK INSPECT REMOTE VIDEO ASSESSMENT
Remote buyers are increasingly reliant on solution called Remote Video
dynamic visual media to assess a car Assessment (RVA).
from their smartphone or computer.
RVA allows a qualified mechanic to
Video content, such as those uploaded to
complete a remote video walk-through
listings via AutoGate, has been central to
of the vehicle to help the prospective
dealer efforts to effectively merchandise
private buyer make a more informed
inventory and provide more context
purchasing decision.
around vehicle features and pricing.
“We’re excited by the future potential of
And with social distancing, hygiene and
RedBook Inspect Remote Video
travel concerns likely to linger for many
Assessment as more buyers weigh up
months, RedBook Inspect has gone one
purchasing a car sight unseen and from
step further for consumers and dealers,
the comfort of home,” says Freeman.
pushing innovation with a new video
NEW: COST-EFFECTIVE Select how many visits are required
from a RedBook Inspect specialist based GET IN TOUCH TODAY
REDBOOK INSPECT PLANS
on your stock turnover, across a 3, 6 or
12-month timeframe.
35 BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19HELPING YOU ACHIEVE
YOUR BUSINESS GOALS
BUSINESS.CARSALES.COM.AU
FOLLOW US ON
LINKEDIN FOR THE
LATEST INSIGHTS
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CARSALES INSIGHTS
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36 Source: carsales internal data, May 2020. BUSINESS.CARSALES.COM.AU CARSALES AUTO MARKET WATCH | EDITION 19You can also read
