Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today

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Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
may/june2018
   THE MAGAZINE FOR TOYOTA DEALERSHIPS

  Let's

The All-New 2019 Avalon
Blazes a High-Tech Trail
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
may/june2018

                                                                                                                                      ©2018 Al Seib/Los Angeles Times. Used with permission.

  2            Dealer Doings
               Thomasville Toyota goes pink to save lives, Flow Toyota
                                                                                   9        Dealers in the Big D
                                                                                             Dallas hosts the National Dealer Meeting to build brand
               refurbishes a customer’s beloved Camry, Carlock Toyota                        awareness, celebrate success and plan for the year ahead.
               makes a generous donation and more.
                                                                                13          A Smarter, Sleeker Avalon
  7            Gone in a Heartbeat
               Toyota of Santa Barbara rallies to help a colleague’s
                                                                                            The all-new 2019 Avalon is packed with technology
                                                                                            to keep you connected.
               family after devastating, historic mudslides.

  E D I T O R I A L             S T A F F                  toyotatoday.com
  Sr. Manager            Scott DeYager                     Published six times per year for Toyota dealers and dealership personnel
                                                           by the Corporate Communications Division of Toyota Motor North America.
  Manager                Lisa Yamada                       Copyright ©2018 by Toyota Motor North America.
                                                           Contents may be reprinted with permission. All rights reserved.
  Editor                 Kristen Orsborn                   Address magazine inquiries to:
                                                           Kristen Orsborn
  Writers                Dan Miller                        TEL: 469.344.8427 eMAIL: toyota_today@toyota.com
                         Dan Nied                          For customer inquiries, please contact
                                                           the Toyota Customer Experience Center:
  Design                 AkinsParker
                                                           TEL: 800.331.4331

                                                           For product and company information:
                                                           WEB: toyota.com TEL: 800.GO.TOYOTA
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
DEALER DOINGS:
Thomasville Toyota
Georgia Dealership Makes Big Donation to Help Families Affected by Breast Cancer
by   Kristen Orsborn

                                                                                                                                     may/june2018
        A Life-Saving Donation                                                                                                       2
        Thomasville Toyota presented a $10,000 check to the Archbold Foundation at the Pink Affair event.

                                                                                                                                     toyotatoday
Usually, fashion is about expressing yourself. But for the          a check for $10,000 to support the Archbold Foundation.
models in the Pink Affair fashion show in Thomasville, Georgia,     Money raised this year helped cover the cost of breast
it was about survival.                                              prostheses and mastectomy bras for cancer patients who
      Their walk down the runway came after grueling breast         couldn’t otherwise afford them. In the past, donations have
cancer fights. Fights they won.                                     raised money for state-of-the-art equipment, like a 3-D
      Archbold’s Lewis Hall Singletary Oncology Center hosted       mammogram machine.
the Pink Affair fashion show last October. Thomasville Toyota
                                                                         For the team at Thomasville Toyota, getting involved
made it possible.
                                                                    was an easy decision.
      “We were looking for some way to reach out to the
                                                                         “We know we wouldn’t be the dealership we are today
community and show our appreciation,” says Service Manager
                                                                    without the community’s support, Ramsey says. If we can do
Brad Ramsey. “We’re a small town. It seems pretty much
                                                                    something that’s good and helps people, then it helps everyone
everyone has a mom, sister, aunt — someone affected by
this nasty disease. We thought this was a way to reach              understand our loyalty to the community. We didn’t go into the
everyone and do something.”                                         situation with sales in mind. We just wanted to be able to see
      This marked the sixth year for the event, which included      these survivors show off their fashion. It was awesome.”
a silent auction featuring art by cancer survivors and live music        If you would like to learn more about the Archbold
from local band Bleu Burden. Thomasville Toyota presented           Foundation, check out archboldfoundation.org.
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
DEALER DOINGS:
               Greater New York Toyota Dealer Association/
               Parkway Toyota
               Toyota, Go Baby Go and Children’s Hospital Get Revved Up for a Good Cause
               by   Kerry Curry

               Children with disabilities got the ride of their life after the    Board President Dennis Lauzon on behalf of the Greater
               Greater New York Toyota Dealer Association, nonprofit Go           New York Toyota dealers. Lauzon is president of Parkway
               Baby Go and the staff at Children’s Specialized Hospital           Toyota in Englewood Cliffs, New Jersey.
               worked together to adapt motorized cars for patients with               The day included a check presentation to announce
               special healthcare needs.                                          Toyota’s commitment to fund 100 customized cars for
                    About a dozen Toyota volunteers helped assemble 15            children that will be built over the course of a year.
               customized vehicles at the Children’s Specialized Hospital              Go Baby Go is a nonprofit research program with 75
               in New Brunswick, New Jersey, and then enjoyed the fruits          chapters nationwide that offers a wheelchair alternative
               of their labor when they got to watch children drive the           for children who aren’t able to walk or need assistance.
               cars for the first time.                                           It doesn’t replace wheelchairs but rather provides a fun,
                    The cars, which the children were allowed to take home        temporary supplement.
               with them, were modified with a push-button switch and                  Children’s Specialized Hospital treats children and
               extra seatbelt straps to allow the children to operate the         adolescents facing special health challenges — from
may/june2018

               vehicles without assistance.                                       chronic illnesses and complex physical disabilities to
                    “The Greater New York Toyota Dealer Association is            developmental and behavioral issues.
               proud to have contributed to the Children’s Specialized                 “Thanks to corporate partners like Toyota, we’re able
3              Hospital’s Go Baby Go program, helping to provide fun and          to help children with limited mobility get into the action,”
               functional ride-on cars that allow children with disabilities      said Philip Salerno III, president and chief development
toyotatoday

               to enjoy independence while exploring their world,” said           officer, Children’s Specialized Hospital Foundation.

                       New Wheels
                       Volunteers from Toyota were among those helping to assemble and modify motorized cars to be used by children
                       with disabilities. Left to right: Ethan Janson, Rebecca Buer, Christina Zor, Christian Guzman, Mark Montenero,
                       John Spielman, Trey Crawford, Nick Poupakis and Vince Luppino.
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
DEALER DOINGS:
Flow Toyota
North Carolina Dealership Refurbishes Customer’s 1994 Camry
by   Kristen Orsborn

                                                                                                                                        may/june2018
                                                                                                                                        4
                                                     Before                                                              After

                                                                                                                                        toyotatoday
A lot has changed since 1994. Back then, a dozen eggs cost         loyal Flow Toyota customer since the very beginning, visiting
about 86 cents. A gallon of regular unleaded gasoline set          us regularly for all of his prescribed service and maintenance
you back just over a buck. Bill Clinton was president of the       needs,” says Todd Harkins, the dealership’s general manager.
United States. And Lionel Withers had just bought a brand         “Our team really enjoyed refurbishing his vehicle. Working
new 1994 Camry.                                                    with our suppliers and friends throughout the region to do
      While the cost of eggs and gas has changed — and             something like this was a fun challenge, and we hope that
so has the president — Withers is still driving that Camry         Mr. Withers will be able to drive his ‘new’ ride for another
more than 20 years later. He affectionately calls it “Bessie.”     500,000 miles.”
But with 500,000 miles on the odometer, Bessie needed a                 The Flow Toyota team discovered there was a lot of
little work.                                                       interest in the project on social media, too. The dealership
      Withers recently brought the car to Flow Toyota of           documented the Camry’s transformation on Facebook Live
Statesville for a tune-up, like he has for decades. That’s         throughout different phases of the redesign process. The
when the dealership’s dedicated team members decided               dealership loaned Withers a Sienna XLE to use in the
to do something special.                                           meantime.
      The team completely refurbished the Camry — replacing             “I don’t have the adjective to describe it,” Withers told the
almost everything but the vehicle’s shell. Flow Toyota             Statesville Record & Landmark. “I bought the car in ’94 brand
collaborated with local partners to make Bessie like new again.    spanking new, right here. I’m just so excited and tickled. It’s a
      “We are honored to help Mr. Withers, who has been a          great blessing.”
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
DEALER DOINGS:
                Carlock Toyota
               Mississippi Plant, Tupelo Dealer Help Sanctuary Hospice Update its Fleet
               by   Dan Miller

               Sanctuary Hospice had the need. Toyota Motor Manufacturing,         the nursing staff’s continuing education in palliative care.
                Mississippi, (TMMMS) had the funds. But it took Carlock Toyota     And one of their own, Specialist Bethanie Humphries, was
                to make it happen.                                                  named to Sanctuary’s board. So, partnering with the charity
                      The “it” in this instance was the last four 2017 Corollas    to acquire new vehicles — to be built, sold and serviced
                on the Tupelo, Mississippi, dealership’s lot that it offered to    locally — was a natural next step.
                sell to the local charity below cost. That made it possible for          “It’s a great relationship that’s only continued to deepen
                the plant’s $60,000 donation to all but cover the cost of the      over the years,” says Emily Camille Wilemon-Holland, special
                vehicles, which Sanctuary Hospice desperately needed to            projects analyst at TMMMS. “This opportunity came along
                begin rejuvenating its nurses’ fleet.
                                                                                   at the same time we were going to produce our millionth
                      Sanctuary Hospice ministers to people with advanced
                                                                                   vehicle in our 10th year of operation and Sanctuary was
                illnesses who are facing end-of-life issues. While the nonprofit
                                                                                   on track to serve its 5,000th patient. It all kind of fell into
                has its own facility, much of its comfort care takes place in
                                                                                   place, in a really good way.”
                patients’ homes across 18 counties in northeast Mississippi.
                                                                                         Meanwhile, Carlock Toyota Fleet Manager Jim Nichols
                As such, a fleet of vehicles that can reliably transport nurses
                                                                                   was thrilled to coordinate delivery of the vehicles, complete
may/june2018

                and their aides at a moment’s notice is, often, a life-and-death
                                                                                   with vinyl wraps touting the collaboration. He also had no
                necessity.
                      “Many of our cars had more than 200,000 miles on them,”      complaints when Sanctuary Hospice, thanks in part to another
                                                                                   donor’s gift, approached him about buying two Camrys and
5               says Harold Plunkett, executive director of Sanctuary Hospice.
               “The maintenance costs were going up. And there was a very           making a plan to eventually replace the remaining 13 vehicles
toyotatoday

                real safety concern. If a car broke down, one of our nurses        in their fleet with Toyotas.
                could be left stranded in the middle of the night.”                      “We’re on a first-name basis with the people at the plant,
                      TMMMS was well acquainted with the organization’s            which is just 10 miles down the road from us,” Nichols says.
                challenges. In 2012, it helped underwrite the cost of medication   “So when they call, we’re overjoyed to help. We want to be a
                for hospice patients. A year later, it made a grant toward          part of it.”

                                                                                                              Help for Hospice
                                                                                                              Toyota Motor Manufacturing,
                                                                                                              Mississippi, at its 10th
                                                                                                              anniversary celebration,
                                                                                                              unveils the two Corollas it
                                                                                                              helped Sanctuary Hospice
                                                                                                              purchase from Carlock
                                                                                                              Toyota. Representing that
                                                                                                              collaboration (left to right) are:
                                                                                                              Jim Nichols, fleet manager
                                                                                                              at Carlock; Sean Suggs,
                                                                                                              TMMMS president; Harold
                                                                                                              Plunkett, Sanctuary Hospice
                                                                                                              executive director; and
                                                                                                              Akitoshi Ichino, TMNA vice
                                                                                                              president.
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
DEALER DOINGS:
Mitchell Toyota
Son and Service Manager Surprise Dealership Owner with Restored Land Cruiser
by   Susan Johnston Taylor

                                                                                                                                      may/june2018
        Cruisin’ in a Classic                                                                                                         6
        From left: Service Manager Tony Palmer and Mike Mitchell Jr. restored a 1982 FJ40 for Mike Mitchell Sr.

                                                                                                                                      toyotatoday
What do you get a dealer principal who loves classic cars?          “He had actually restored it partially on his time.”
     You get him a classic car, of course.                                 Over the next 10 months, Mitchell Toyota technicians
     As Mitchell Toyota approached its 30th anniversary, Tony        and local specialists finished the restoration. Luckily, they
Palmer had an idea. A service manager who’s been with the            managed to keep it a secret from their boss.
San Angelo, Texas, dealership for 28 years, Palmer knew that               “We were able to hide it from my father,” says
owner Mike Mitchell Sr. loved classic cars, but didn’t have a        Mitchell Jr. “It’s been in our shop quite a bit. When they
classic Toyota in his collection. So, Palmer approached the          were doing all the mechanical stuff to it, we bought a cover
owner’s son, Mike Mitchell Jr., about finding and restoring a        for it. He doesn’t go into the dealership much anymore [since]
Land Cruiser as a surprise for the elder Mitchell.                   he’s pretty much retired. We put taller vehicles next to it.
     “He started telling me about a couple that he’d already         He never even noticed.”
found,” says the younger Mitchell. “He’d already talked to                 On December 5, two days before the dealership’s
our technicians, and they were willing to do the work on it.”        anniversary, Palmer presented the FJ40 to Mitchell with
     Some of the Land Cruisers Palmer identified weren’t             family members, employees and a few loyal customers.
in great condition, but one stood out: a 1982 FJ40 that                    “We had a slide show and movie professionally made that
belonged to a loyal service customer.                                we played for my dad before presenting it to him,” the younger
     “Her husband passed away in 2006, and she kept it               Mitchell says. “It showed pictures of the FJ40 from the day we
locked up in a metal building,” the younger Mitchell says.           picked it up all the way to when it was complete.”
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
gone
                in a
               heartbeat
               Dealership and community come
               together to help team member’s
               family devastated by mudslide

               by   Dan Miller

               Pinit Sutthithepa had found his place in the world.
may/june2018

                    A native of Thailand, he was in his third year
               as a porter at Toyota of Santa Barbara in the
7              scenic Southern California coastal city. He had
               just celebrated his 30th birthday. And he had the
toyotatoday

               support of Mike Caldwell, the general manager,
               to begin T-TEN training that would lead Oom —
               as his colleagues knew him — to become a Toyota
               technician, his dream job.
                    Then, seemingly in a heartbeat, it all disappeared.
                    At 4 a.m. on January 9, a freak storm dumped
               over half an inch of rain in 30 seconds on a
               mountainside that — just the week before —                      Heartbreaking Loss
                                                                               Pinit Sutthithepa with his son Pasta, 6, and daughter Lydia, 2.
               had been scorched by a runaway wildfire. It was a
               deadly combination.
                    Mud and boulders gave way, sweeping through
               Oom’s Montecito home while he, his 6-year-old
               son Pasta, his 2-year-old daughter Lydia, his father-
               in-law Loring and another relative were fast asleep.
               Only the relative survived, along with Oom’s wife          got through, they could see that their entire home
               Yuphawan (Aw) and his mother Banphoem (Perm)               was gone.”
               who had been working the late shift at a local                  Meanwhile, his wife and mother were left with
               supermarket.                                               literally nothing more than the clothes on their
                    “Aw and Perm were oblivious to what happened,”        backs and the car the family had bought from the
               says Caldwell. “The road was cut off. But when they        dealership.
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
“But when they got through, they
  could see that their entire home
  was gone … His daughter’s body
  was never found.”

      “They don’t speak much English,” says Caldwell.
“They didn’t know what to do.”
      So Caldwell, along with a few other locals,
 stepped up. In the immediate aftermath, they found
 emergency shelter, food and clothing. Longer term,
 they guided them through the process of restoring
 passports and bank accounts, setting up a post office
 box, sorting through the insurance claims and taking
 care of other basic necessities.
      And Caldwell created an online GoFundMe
 page to raise money to help them start to rebuild
 their lives. He set an initial goal of $25,000. At last
 count, it had raised about $166,000.
      “The dealership was very generous in its assistance,
 but this was really about the community — and
 people from around the world — responding,” says
 Caldwell. “When we got an interpreter to explain to
 Aw and Perm how many people were sharing in their
 grief and making donations to help them, they were
 overwhelmed.”
      Caldwell says several Toyota of Santa Barbara
 employees wanted to reach out directly. But it soon
 became clear that, in this instance, less was more.
      “There were some attempts to come in and
 console them, but it was just more than Aw and Perm
 could handle,” he says. “They were so confused in
 the early days. They kept thinking that Oom would
 reappear. But our people were definitely there in
 spirit, even if they couldn’t be there in person.”
      Eventually, Aw and Perm returned to Thailand
 to regroup with their families there. But Caldwell
 says both plan to return to Santa Barbara. Meanwhile,
 the dealership is left with a hole in its collective heart.
      “Oom was such a well-respected and well-liked            Swept Away
 individual,” says Caldwell. “He always had a smile            Historic, catastrophic mudslides destroyed homes in
                                                               the Santa Barbara area, leaving a mess of mud and
 on his face and always went above and beyond in               rubble in their wake.
 his work. You could tell he really enjoyed being here         In all, some 120 homes in the area were destroyed.
                                                               The mudslide was so fierce that it carried Oom and his
 and planned to be with us for the long run. He and            son more than two miles away. His daughter, pictured
 his family continue to be on everyone’s mind.”                above, was never found.
Let's The All-New 2019 Avalon Blazes a High-Tech Trail - THE MAGAZINE FOR TOYOTA DEALERSHIPS - Toyota Today
A

                                                 Homecoming
                                                 Dealers get revved up with new
                                                 products and optimism for the year
                                                 ahead at 2018 National Dealer Meeting

                                                 by   Kristen Orsborn

                                                 With equal parts Texas hospitality, cowboy swagger
                                                 and heart-pounding product reveals, Toyota laid out
Welcome Home                                     the company’s vision at the 2018 National Dealer
Toyota Motor North America CEO Jim Lentz opens
the 2018 National Dealer Meeting in Dallas. He   Meeting. Above all, it was a homecoming: CEO
welcomed dealers from across the country to      Jim Lentz welcomed dealers to the company’s new
TMNA’s new headquarters, a capstone of the
“One Toyota” vision.                             North American headquarters in Plano, Texas —
Photos by Daniel Motta                           emphasizing his “One Toyota” mission.

                                                 TEAM TOYOTA
                                                     The meeting began with a rousing highlight
                                                 video showcasing Team Toyota’s achievements in
Driving Success
Jack Hollis, group vice president                PyeongChang at the 2018 Olympic Winter Games
and general manager of the
Toyota Division, introduced
                                                 and Paralympic Games.
highly anticipated products.                         “I have to say, it was really refreshing to see
                                                 countries come together from around the world,
                                                 with no other agenda than to celebrate athletic
                                                 competition,” Lentz said. “Watching those
                                                 athletes realize their dreams after years of training
                                                 and sacrifice was really exhilarating. It was also
                                                 very rewarding to watch our sponsorship of the
                                                 Olympics and Paralympics come to life through
                                                 our Start Your Impossible campaign. I think we
                                                 definitely succeeded in sharing our values as a
                                                 company and what we stand for as One Toyota.”
ONE TOYOTA                                               SALES SUCCESS
     That singular vision of “One Toyota” was a                Bill Fay, senior vice president of automotive
central message echoed throughout the meeting.            operations for Toyota Motor North America, was
Lentz explained to dealers why combining R&D,             next. He shared the overall industry outlook,
engineering, manufacturing and sales into Toyota          including current challenges and sales projections
Motor North America (TMNA) was important for              for 2019.
our shared success and how the consolidation is                “We also want to thank dealers for the fact that
already proving beneficial.                               we ended 2017 as the No. 1 retail brand, and the
     “We’re discovering new capabilities and new          No. 1 Certified Pre-Owned brand. Prius was the
opportunities to better serve you and our customers,”     best-selling hybrid for the 18th year in a row, and
Lentz said. “Just by getting our sales and manu-          Camry was again the best-selling passenger car in the
facturing teams in the same room, working now             U.S. for the 16th consecutive year. How about that?”
as One Toyota, we’ve been able to reduce our                   Despite flattening numbers for the industry
production guides, or constraints, by 50 percent.         overall, Fay explained that 2018 looks to be
That means when demand spikes for, say, red leather       another promising year with the addition of the
interiors, we’re able to change our production plans      all-new Avalon, Corolla Hatchback, plus a minor
50 percent faster than before.”                           change in the Yaris iA. And, the all-new RAV4
     That efficiency has a ripple effect felt all the     arrives in showrooms this December.
way to the service floor. Service technicians can              Fay also touched on Toyota’s commitment
access new products faster. Training materials are        to making cars in North America.
developed quicker. Accessorized vehicles are getting           “We continue to invest in manufacturing here

                                                                                                                              may/june2018
to dealership sooner, and with higher volume.             to the tune of over $5 billion dollars,” Fay said.
     Lentz also highlighted opportunities for            “The recent announcement of a joint venture with
innovation that lay ahead — name-checking                 Mazda in Alabama will allow us to build, among
artificial intelligence, Mobility as a Service (MaaS),    other things, 150,000 new Corollas annually. But                    10
autonomous vehicle technology and electrification         beyond additional production, the real story here

                                                                                                                              toyotatoday
as key focus areas.                                       is the increased flexibility we will gain to change
     “Every OEM has their own version of a crystal        production lines as needed based on demand. And
ball, and who’s got the right answer is anybody’s         hopefully these investments add up to zero supply
guess,” Lentz said. “But to quote the great Abraham       issues for all of you in the not-so-distant future.”
Lincoln, perhaps ‘the best way to predict the future
is to create it.’”                                                                         continued on page 11

                                                                              Industry Outlook
                                                                              Bill Fay, senior vice president of automotive
                                                                              operations, shared the industry outlook and
                                                                              Toyota’s sales projections for 2019.
continued from page 10

AN EXCEPTIONAL
GUEST EXPERIENCE
     The theme of “One Toyota” extends to our
dealerships as well — something Jack Hollis, group
vice president and general manager of the Toyota
Division, explained.
     “We want every guest at every dealership to
have just one kind of experience: an exceptional one,”
Hollis said. “We recognize that the user experience
is key for today’s customer, both inside the car and
inside the dealership. Together, as one team, let’s work
to find ways to make it truly exceptional, personal
and worth your guest’s time.”
     Toward that end, Hollis outlined exciting
changes happening with Toyota’s telematics
technology. The U.S. team now has complete and
total responsibility for creating and implementing
the next generation of telematics for the entire
global Toyota market. A new division, Connected
Technologies, will be tasked with developing not
just the next generation of Entune, but entirely new
telematics hardware and software that will deliver a
satisfying, intuitive experience for guests.
     Hollis also highlighted the growing use of
Toyota SmartPath technology, which allows guests
to complete most of the car-shopping process
online — including payment options, trade-in
valuation, and credit application. He announced
that strategy discussions will begin later this year,
establishing a timetable for the integration of
SmartPath at more dealerships.
     “There’s no going back,” Hollis said. “We must
adapt or risk becoming extinct. Recent studies report
                                                           A Bright Future
that most consumers want online shopping tools to          Bob Carter, executive vice president of sales, touched on the
improve time and transparency of the sales process.        company’s investments in ride-sharing and autonomous vehicle
                                                           technologies.
But almost all of them still want to complete the
transaction at the dealership, which is why we have
invested in our SmartPath solutions for you and
our guests.”

                                                           In Focus
                                                           Bobby and Brenda Wells from Everett Toyota of Paris (Texas)
                                                           take in all the action at the Product Salon.
Start Your Impossible                                                                   The Hatch is Back
Toyota’s partnership with the Olympics and Paralympics was highlighted                  John Darvish of DARCARS checks out the new
as a critical component of the company’s “Start Your Impossible”                        2019 Corolla Hatchback.
campaign at the Product Salon, alongside the i-Road concept.

                                                                                                                                     may/june2018
EXCITING NEW PRODUCTS                                                     Finally, dealers got a look at the all-new RAV4
     Dealers got a look at the Corolla Hatchback,                    Limited, RAV4 Adventure and RAV4 XSE Hybrid.
featuring a lower center of gravity for dynamic                      As the best-selling small SUV in the U.S., and the
handling and sporty new lines. On top of that, it                    best-selling vehicle of the entire Toyota line-up,              12
comes standard with Toyota Safety Sense 2.0.                         the much-anticipated reveal didn’t disappoint.

                                                                                                                                     toyotatoday
     Connectivity is key, too. Corolla will also come                     The RAV4 Limited and Adventure models will
hooked up with smartwatch connectivity, Amazon                       arrive in showrooms in early December, with the
Alexa, and Apple CarPlay. And the Hatchback SE                       Hybrid XSE following in March.
has a special treat: a sporty manual transmission.
     Avalon was next. Hollis described it as two                     COMING OUT ON TOP
all-new vehicles in one, appealing to a wide range                       The meeting ended with a return to
of buyers.                                                           the message that opened it: a call to unite as
     “Younger buyers will appreciate the aggressive                  One Toyota.
styling, sportiness and athletic personality of the                      “When you look back the times that were
XSE and Touring. Our more traditional Avalon                         toughest for the industry, who always rose to the
customers will be attracted to luxury, craftmanship                  occasion and came out on top?” Hollis asked. “We
and sophistication of the XLE and Limited.”                          did. And who has the best partners in the industry?
     On the outside, the new Avalon is longer,                       We do. Together, we can handle anything. Together,
wider and lower thanks to the Toyota New Global                      we can be anything we want to be. Because together,
Architecture (TNGA) platform. It comes with                          we are One Toyota.”
new all-LED headlamps and tail lights. And you
can’t miss the distinctive quad exhaust tips. Inside,
the cabin pushes the boundaries of luxury, and is
available with real wood accents and rich, cognac
leather interior.
Avalon's

Top 6
Tech
                                                                    The all-new Avalon blazes a high-tech
                                                                    trail that could set the path for other
                                                                    Toyota vehicles

     F E A T U R E S                                                by   Dan Miller

Visualize “Toyota Avalon” and, odds are,                     says Randy Stephens, chief engineer of the latest
 stereotypical thoughts such as “big sedan,”                 iteration. “That gave us the freedom, if not the
“conservative styling ” and “older customer base”            mandate, to introduce features that had never been
 will soon begin dancing in your head.                       seen before on a Toyota vehicle.”
      But the all-new 2019 model is anything but                  Simply put, the new Avalon is blazing a trail
 stereotypical.                                              that other Toyota vehicles could follow. Who knew?
      “Avalon is positioned as the Toyota brand catalyst,”        Check out some of Avalon’s high-tech features:
1
                                  Apple CarPlay                Adaptive Variable Suspension (AVS). At the touch
                                  The 2019 Avalon              of a button, AVS allows you to engage real-time
                                  is the first Toyota          damping control in two distinct modes. Choose
                             vehicle to include Apple          “Normal” and the system prioritizes a comfortable
                             CarPlay integration, and          ride. Go with “Sport+” and the emphasis is on
                             it’s standard across all          handling with tauter, highly responsive footing.
                             grades. Basically, this

                                                               5
technology allows iPhone owners to connect their                       New Lighting
device to the car and have many of their favorite                      Technology
apps — such as maps, music and podcasts —                              The headlamps
appear on the 9-inch touchscreen display built                 on all versions of the new
into the floating center stack. It’s a big step in the         Avalon employ energy-
direction of the digital nirvana of plug and play.
                                                               efficient LED lights. But

2
                                                               the Limited and Touring
       Alexa
                                                               grades go several steps further.
       Connectivity
                                                                   Take, for instance, Adaptive LED cornering lamps.
       Also standard
                                                               When the steering wheel is turned by 25 degrees
across all Avalon models,
and also a Toyota first,                                       or more, the cornering lamps turn on — increasing

is connectivity with Alexa,                                    foreground illumination by up to 60 percent. This
Amazon’s voice-activated                                       feature also engages when the turn signal is on or
virtual assistant. So, you can cue up music, check             the transmission is shifted into reverse.

                                                                                                                           may/june2018
traffic, play an audiobook, access Toyota Entune 3.0               And, in a first for Toyota, the Limited and Touring
and much more. This connectivity applies both                  headlamps give off a metallic shine when unlit thanks
within the car, from the vehicle to your home and              to their laser ablation finish. This distinctive look was
from your home to the vehicle. So, for example, you
could be in your home and say, “Alexa, ask Toyota
                                                               created by irradiating the metallized surface of the
                                                               lamp housing with a laser beam, thereby removing
                                                                                                                           14

                                                                                                                           toyotatoday
how much fuel I have left.” Or, “Alexa, ask Toyota
                                                               material and creating this signature look.
to start my car.”

                             3                                                             6
                                                                                                 JBL 14-
                                       Smart                                                     Speaker
                                       Wearables                                                 Surround
                                       Here’s another
                                                                                            Sound System
                             Toyota first: Use your Apple
                                                                                               The standard audio
                              or Android smartwatch to
                                                                                            system on XLE and XSE
                              start the Avalon’s engine
                                                                                            grades incorporates eight
                              remotely, check fuel levels,
                                                               speakers. But opt for the JBL audio package or the
check door locks and locate the vehicle. This can be
                                                               Limited or Touring grades and you get the aural
done with a tap within the app or by voice control.
                                                               indulgence of a 1,200-watt surround sound system that
This feature, too, is standard on all grades.
                                                               drives 14 speakers, from a 10.1-inch subwoofer to horn

4
         Adaptive Variable Suspension                          tweeters fitted into the front pillars and rear doors.
         The 2019 Avalon takes full advantage of                   Once again, this is a Toyota first.
         its Toyota New Global Architecture (TNGA)                 Of course, the 2019 Avalon’s list of features goes
platform. That includes a suspension incorporating             well beyond this subset of new goodies — with such
an independent MacPherson strut with stabilizer bar            items as five USB ports, dual-zone automatic climate
in the front and multi-link with stabilizer bar in the rear.   control, 10 airbags, electronic parking brake and
    But the Touring grade pushes this envelope                 Toyota Safety Sense-P.
further with, in a first for Toyota, the addition of               Bottom line: This is one slick, high-tech machine.
From the urban jungle to the great outdoors, RAV4 Adventure Grade is ready for almost
any expedition. With a rugged new look, available Dynamic Torque-Control AWD and up
to 3500-lb. towing capacity,1 it’s easily the quickest way to adventure.

Prototype shown with options. 1 Never tow beyond a vehicle’s towing capacities. Always consult your Owner’s Manual. ©2017 Toyota Motor Sales, U.S.A., Inc.
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