Mayor & Council Budget Work Session March 22, 2021 - Partner Organizations - City of Roswell
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Mayor & Council Budget Work Session Partner Organizations March 22, 2021
Agenda • Roswell Arts Fund • Roswell Historical Society • Historic Roswell Beautification Project (HRBP) • Visit Roswell • Roswell Inc.
Art for Roswell
FY22 City of Roswell Budget Requests
from Roswell Arts Fund
Picturing Life in our Community
Sustaining the local
A look Bringing joy to creative industry
our residents
back at
2020
2020 has reminded us to check on our
neighbors, invest in what brings us joy, and take
care of our community. It also inspired us to
deliver Pop-Up performances to our seniors,
keep live music going with physically distant but
social outdoor concerts, create new opportunties
for engagement through our Roswell In Print
photography exhibition highlighting the essence
of our beautiful city.
Enhancing visibility for
homegrown businesses
Changes in Fundraising
FY20 Income stream FY21 (YTD) Income stream
Other revenue
Contributions from individuals Program service revenue
In-Kind Contributions 0.2%
7.6% 10.6% Contributions from individuals
4%
16.9%
Grants
1.3%
Corporate and Business Sponsors
7.3%
City of Roswell contributions
36.8%
Grants
15.2%
City of Roswell contributions
75% Other Government Contributions
12.9%
2020 Programs fully funded through private support:
Pop In Performances
Pop Up Performances
More charts! Along The Way Virtual Tour
City’s support is vital and enables
40
Roswell In Print RAF to secure additional funds
through sponsorships and grants,
most of which require:
30 1) a professional staff of two
(minimum)
2) 3 years of operation in good
20
standing
3) proof of government support
10
0
What Is FY22
Requests
Coming Up
5 Areas:
1) Operational Support
2) ArtAround Roswell
3) Creative Placemaking
4) Arts Coalition
5) Bike Rack Project
Requested
Amount: Operational
$50,000 Support
This funding is necessary to support RAF as it
builds programs for City of Roswell. It provides
resources to manage and grow our programs and
to invest in organizational tools and software for
streamlining operations.
+ Engagement
+ Grants
There's a mandate for City's role in the Arts.
80% of survey respondents from the Imagine
+ Econ Activity Roswell 2030 Plan favored City spending and
leadership in the arts.
Requested ArtAround
Amount:
$58,000
Roswell
This funding supports the beloved and now
traditional “ArtAround Roswell” program, which
attracts sponsors, community members, and a
regional attendance. This annual event promotes
Roswell as an arts destination, beautify our public
Total cost: spaces, and provides visitors with the opportunity to
engage with high quality public art.
$96,000 Furthermore, with the introduction of the ArtAround
Virtual Tour that RAF launched in February 2021,
The funding requested is Roswell’s public art assets are now primed to attract
for partial coverage of a national audience, increasing the city’s tourism
reach.
costs, which are
supplemented with
sponsorships and grant
funding.Requested
Amount:
Creative
$35,000 Placemaking
Artists Around The Table is going on a field trip!
This funding allows us to work with city
departments and private developers on a regular
basis to strengthen the planning and design of
Total cost:
projects that reflect and celebrate Roswell’s
culture, heritage and values, attract tourism and
$55,000 improve livability for residents.
The funding requested is
Goal for FY21
for partial coverage of (from Imagine Roswell 2030 Plan & Public Art Master Plan):
costs, which are Work with City to enact a % for art requirement for all new public capital
supplemented with improvement projects and new private development above $1M.
sponsorships and grant
funding.Requested
Amount:
$25,000 Arts
Coalition
Among the FY22 initiatives, this funding goes to
maintain the community resources such as artists
Total cost: registry and calendar and support the
development and management of an online artist
$35,000 marketplace, which is intended to give exposure to
local artists and serve as an additional revenue
The funding requested is for stream for them as well as for RAF’s operations.
partial coverage of costs,
which are supplemented
with sponsorships and grant
funding.Requested
Amount:
$30,000 Bike Rack
Project
This funding allows us to expand the Bike Rack
Total cost: Project. Increased bicycle use addresses the
important issues of traffic congestion and parking
$55,000 shortages. This program fulfills the
recommendation from the League of American
Bicyclists regarding the need of more convenient
The funding requested is for
bike parking throughout the City.
partial coverage of costs,
which are supplemented
with sponsorships and grant
funding.What we've
accomplished
together
"One of the reasons
I moved to Roswell
was because of the
Artsy feel of the
community."
- S.F.
With Care With Creativity
1100 Inaugural Pop Up Concert Goers Facebook followers: 43% Increase
100 Artists hired in 2020 Instagram followers: 51% Increase
1500 New Pop In Friends at Senior Living Centers Website Visitors: 114% Increase
6000 Neighbors engage on social media platforms Email Subscribers: 36% Increase
$159,000 in public art assets given to the City of
Roswell since 2015"Thank you so much for
this opportunity. I’ve already
told a few friends and they
are super excited to
shop from the website." - B.I.
"The Hagan Family Foundation is very
pleased to have deployed a new public art
program with the Roswell Arts Fund.
Roswell Arts Fund has done a lot "Great venue at From the
of hard work to position Roswell as an
Atlanta arts hub, and this program is an Earth! It felt safe and the
excellent example of the tremendous value
Ghila and the arts fund bring to the
food and drinks were
city. This is our home, so we will continue to excellent"
develop and invest in the Roswell
art scene along with many other local -S.B.
stakeholders."
- Chad Hagan, The Hagan Family
Foundation"A heartfelt thank you to you
your crew...It was an afternoon
delight! Thank you for bringing
joy to our community,
particularly during these
difficult times"
- Kathleen, Vickery Rose
"You guys are the best! So "Thank you for including us,
happy to be a part of as we are proud to be a part
something so special and of this endeavor in the
needed!" community"
- Wild Iris Rose - Cobb EMC Community
FoundationHere's to a new year
of Art for Roswell!
Thank
You.The mission of the Roswell Historical Society
is to collect, preserve, share, and promote the history of the
city of Roswell and environs.
March 22, 2021
FY2022 Budget Request
The Roswell Manufacturing Company, circa 1853 – early wood engravingFY 2020
Archivist Salary $ 30,000
Cemetery Restoration* $ 50,000
Total $ 80,000
Archivist salary includes payroll taxes & expanded hours coverage.
Cemetery Restoration funds are managed by the Rec. & Parks Department; RHS collaborates on
priorities for the improvement projects; funding of a new retaining wall along highway 9 to stabilize
the existing wall is currently on hold. Funds allocated for the project were reallocated by Mayor and
Council during the 2020/2021 Pandemic.Cemetery Improvement Pl a n: Allocated by Mayor & City Council FY21 FY22 Historic Site Maintenance Improve cemetery access roads ( remove asphalt, add crusher run ) TBD Wall / Monument Repairs TBD Wroght Iron Arched Entrence TBD Landscaping Safe Tree Maintenance Program ( survey & Maint. ) annual $6,750 $6,750 Tree Planting ( Replacement of fallen or diseased trees throughout Cemetery ) $15,000 ORC Boundary Survey $10,500 Retaining Wall Wall replacement along N. & S. side of HWY 9 and Woodstock St. & wroght Iron Fencing- On Hold On Hold On Hold Water South Side water line installation $15,000 Water usage fees $1,500 Total Spent $48,750
Request Breakdown for Cemetery Improvement
• Tree Planting – Replacement of fallen and or diseased trees throughout both side of the Cemetery
(GPR Survey, Tree Survey, and site verification), Priority – High / Timeline, Fall/Winter 2021 &2022.
Cost estimate is 15k to 20k/25k, installed.
• South side water line installation – The north side is complete, and All About Irrigation is ready to go once
budget is approved. Priority – High / Timeline – Winter/Spring 2021, cost est. for lines, approved spigots,
+ labor – 15 k
• ORC Boundary Survey – Jay has requested an estimate for this work since we were considering having the
perimeter clearing work done by an outside contractor. In doing this work with the close proximity it will be
especially important to have a clear idea of the extent of the work. Priority – Medium / Timeline – Could be
done very soon if necessary. Cost est. 10.5k
• Various repairs (Not including restoration work) Immediate concerns: fixing the access road washout(s)
Existing/ Longer term concerns: remove or mill as much asphalt as needed and add crusher run to create a
consistent, 2 track access road, as exists on the south side access road.
Priority – Medium / Timeline – Heavily dependent on R&P staff time and involvement
• ORC Wall & Fence along Hwy. 9 – On hold. Have details to work out with RDOT and Engineer prior to being
ready to go out to bid. Priority – Low to Medium, variable / Timeline – Delayed at this point. Cost – have
old estimate, but plans have changed based on Engineer recommendations, and do not have updated
cost estimate.Roswell Historical Society is committed to do the following
via private fundraising
• Continue to repair monuments (234 repaired as of December 2020)
• Hold two monument cleaning events yearly (1000+ cleaned to date)
• Publish a quarterly newsletter reporting repair updates/events held (1,300 subscribers)
• Research and tell the stories of those at rest there through the performance of
“Beyond My Stone” and the development of Cemetery tours
• Locate descendants of those at ORC and record their stories, photographs, letters, etc. to
be housed in the Roswell Historical Society/City of Roswell Research Library and Archives
• Honor the veterans buried there as well by placing American flags on their graves and
participating in Wreaths Across America.City of Roswell Research Library & Archives
Research Library & Archives Request FY2022: $30,000- Archivist Salary
2020-2021 Partnership Highlights with the City of Roswell
• Provided research and history for most recent Mill Park Signage
• Provided research and history of Doc’s Place for Mayor and Council
• Provided research and history for Youth Day Parade anniversary recognition
• Partnering with City & Garden Club of Georgia for Textile exhibit entitled “A Garden
Affair” scheduled May- August 2021 at the Trilogy Houses
• Assists HPC & City Planner, Julie Martin, with background/ research on various projects
• Provided photographs and research for City of Roswell Water Dept. Anniversary
• Partnered with Mayor Lori Henry on Diversity in Roswell PowerPoint/ program
• Shared background information on Mimosa Hall for City survey work scheduled 2021ARCHIVE:
An archive is an accumulation of historical records & the physical place they are
located. Archives contain primary source documents that have accumulated over
the course of an individual or organization's lifetime, and are kept to show the
function of that person or organization.
Our Challenge:
• Out of Space-the Archives can no longer accept anything new into the
collection
• The effects of a Shared Space have taken its toll- presence of water
intrusion, mold, improper ventilation, pests.
• 50% of collection is under a Conditional Deed of Gift Agreement-
“Collection can be revoked at any time in the event RHS ceases to exist or the
archival environment & public access to the collection can no longer be provided
according to the national archival standards”
• Impact to Roswell-
• Loss of King, Baker, Simpson Collections
• Loss of 1840’s photo collection- the earliest type of photos on record.
• Loss of the Civil War Collection, including personal letters from 5 US
presidents with original signatures dating back to 1840’s
• Roswell Manufacturing & Textile Mill papers
• Rare piece of hair jewelry from Tiffany’s
• No Museum in Roswell- Alpharetta/ Milton, Johns Creek, Sandy Springs
and Marietta all have dedicated space and are vying for our collection.Expand & Renovate the existing
Cultural Arts Center
• Improvement of the current facility much cheaper than new
construction
• Potential for corporate events with expanded meeting space,
restrooms and kitchen area
• Will allow addition of exhibit/ museum area for RHS
• Create a more cohesive Cultural Center for both Business,
Residents, and Visitors alikeNonprofit Partner, City of Roswell
Working together to enhance the beauty of our charming town.
Fiscal Year 2022 Budget RequestPhoto by Angie Webb photography A FEW HIGHLIGHTS
BEFORE
AFTER
Barrington Hall Wall
FUNDING REQUESTED FOR PROJECTS
Flowers -- $29,000
Landscape Management
$3,500
BEFORE
AFTERSix New Planters
Group of three TWO locations
$5,862Intersection Magnolia, Canton Sts.
Where flag poles areTen Holiday Banners -- $750
Equipment Maintenance -- $500
New Flower Bed -- $800
Continuing Partnership with City
Priceless!FY2022 Funding Requested
• FLOWERS FOR EXISTING BASKETS, $29,000
PLANTERS, AND FLOWER BED
• LANDSCAPE MAINTENANCE IN $3,500
RIGHT OF WAY AND COMMERCIAL AREAS
• SIX NEW PLANTERS INCLUDING FLOWERS $5,862
• TEN ADDITIONAL HOLIDAY BANNERS $750
• EQUIPMENT MAINTENANCE $500
• FLOWER BED INSTALLATION ON ELIZABETH WAY $800
CONTINUED ASSISTANCE FROM CITY EMPLOYEES
• TOTAL CITY ASSISTANCE REQUESTED $40,412FUTURE OPPORTUNITIES FOR
BEAUTIFICATIONHeart of Roswell Park
Declining Trees on Canton Street
East Alley Back of Restaurants
West Alley
Sidewalk Pavers Repair/Cleaning
Fiscal Year 2022 Budget Request
QUESTIONS?FY22 Budget Presentation
Focus in FY22 Begin the transition from recovery to re-build as a result of the impacts of the pandemic on the travel industry.
Organizational Structure
Sales Marketing Film
Group Lead Generation Destination Promotion Production DevelopmentExecutive Director Pre-COVID Marketing Manager Group Sales Manager Visitors Center Mgr Marketing Coordinator Information Specialist Information Specialist Information Specialist
Executive Director
COVID
Marketing Manager Group Sales Manager
At worst in April 2020: January 2021:
Occupancy down 46.4% Occupancy down 7.7%
ADR down 37.4% ADR down 28.3%
RevPAR down 66.4% RevPAR down 33.8%
Demand down 50.9% Demand up 7%FY20 Approved Budget FY21 Approved Budget FY22 Request
$800,000.00 $568,750.00 $367,500.00
28.9% Decrease 35.4% Decrease YOY
54% Decrease
Compared to FY20Accomplishments in the Previous Year • Shifted focus to local market to encourage business support • Prominently promoted Roswell’s outdoor offerings • Heavily promoted restaurants throughout all seasons • Partnered with Giving Kitchen to drive overnight stays to Roswell • Created custom packages with hotels to drive getaways • Established a new podcast to highlight local tourism partners • Elevated blogs, newsletters and social media • Created the Topside Tap Trail, together with Sandy Springs & Alpharetta • Worked with venues to secure postponed social business • Substantially grew our success in the film industry
Request Overview
Payroll + Benefits (TCT) 298,389.00
Administrative Expenses (TCT) 30,104.00
Co-op Marketing & Advertising (TCT) 17,025.00
Promotional & Marketing Support (TCT) 18,292.00
Hotel Reporting (TCT) 3,690.00
TCT Total 367,500.00
Come Back Safely Advertising (TPD) 50,000.00
Film Roswell Advertising (TPD) 50,000.00
Total Request 467,500.00Payroll + Benefits Made up of the following: • Salaries & wages • FUTA (Federal Unemployment Tax Act) / SUTA (State Unemployment Tax Act) • Social security & Medicare • Health/dental/life insurance • Retirement contributions
Administrative Expenses Made up of the following: • Rent • Cleaning • Audit & filing • Financial & HR (book-keeping) • Phone service • Phone equipment • Paychex payroll services • General Ins/D&O
Co-op Marketing & Advertising Made up of the following: • Atlanta Metro Travel Association (AMTA) • Hwy 400 Hospitality Highway • Camera Ready partnership with GNFCC • Annual Fee for ReelScout film inventory platform • Paid advertising for seasonal campaigns • VisitRoswellGA.com web hosting
Promotional & Marketing Support Made up of the following: • Dues & subscriptions • FAMs/Media Receptions/hosting • Postage for visitors guide distribution • Mileage & travel for industry events • Promotional materials • Customer Relationship Management (CRM) software
Hotel Reporting Made up of the following: • Monthly Smith Travel Research Roswell hotel profile report • Occupancy, ADR, RevPAR, supply, demand, revenues
Come Back Safely Advertising
Made up of the following:
• Advertising
• Local, regional, drive market (print)
• Local, regional, drive market (digital)Film Roswell Advertising Made up of the following: • Advertising • Asset photography • Videography (sizzle reel) • Community development • Industry sponsorship • Geotargeting
FY22 – Looking Ahead
Blackhall Studios, DeKalb County
Third Rail Studios, DeKalb County
Pinewood Studios, Fayette County
Questions?
FY22 Budget Presentation
March 22, 2021City of Roswell Funding Request $277,500 City of Roswell Budget Request (47%) $311,000 Projected Private Income (53%) $588,500 Total Roswell Inc Operating Budget
City Request Breakdown
The city funding request below represents 47% of our total budget. The rest will be provided
through private funding.
Breakdown Amount
Industry Support
• Hospitality – Summer Sippin’ 2021, Roswell Restaurant Weeks 2022
• Business Support and Resources – Professional development events, ESRI Community Analyst, Property Ownership $25,500
Software and App, etc. (ie. REsimplifi)
• Retail Study in partnership with Georgia Power – 6 Corridors
Economic and Business Development
• Business Attraction & Recruitment – site visits, meals, industry trade shows, regional recruitment efforts (virtual)
• Retention & Expansion – site visits, meals, trade shows (virtual)
• Conferences and Events (virtual)
$27,000
• Real Estate and Development Outlook 2021
• State of the City 2022
Communications
• Professional Services – videography, photography, website development, search engine optimization consultant, etc.
• Contract Services – email management, website hosting, Adobe Creative Cloud, media & social monitoring, etc.
$15,000
• Supplies, printing, resources and equipment
Administration & Staffing
• Staff and related costs for 3 employees - salaries, retirement, insurance, etc.
• Administrative costs - rent, accounting, software/data management, equipment, utilities, IEDC certification and
$210,000
membership, etc.
Total $277,500Projected Private Income State of the City 2022 $140,500 Economic Development Alliance $100,000 Event Hosting/Sponsorships $40,500 IncVestors $30,000 Total Income $311,000
A LOOK BACK AT 2020
COVID Assistance
• COVID-19 Business Bulletin
Email and Webpage
• 28 emails; 36,700 Opens Total
• 3,500 website pageviews
• One-on-One Outreach with
310 Businesses
• North Fulton COVID-19 Business
Impact Survey
• Transitioned to all virtual events
• 1,500+ AttendeesEconomic Development Alliance
Nearly doubled EDA Members in 2020Real Estate Programs & Tools • Real Estate & Development Outlook 2020 • 135+ Attendees • Highest Attendance Ever • Site Selection Tools • REsimplifi – NEW • Georgia Power • Bi-annual Market Reports • Data Provided by:
State of the City 2021
• Annual Economic
Development Update
• March 12, 2021
• Held Virtually
• 350+ registered attendees
• 115 Sponsors Presenting Sponsor:
• Highest Number of Sponsors
to-dateA Look Ahead… • Business Development Events in partnership with GHCC, GNFCC, SBDC, Select Fulton, SCORE, etc. • Retail Study in partnership with Georgia Power • Enhanced website management – New COVID section, improved content, SEO consultant • Extended hospitality events (Summer Sippin’ and Roswell Restaurant Weeks) • Expanded CRE & brokerage program (REsimplifi) • Participate in BizNow North Fulton Showcase
City of Roswell Funding Request $277,500 City of Roswell Budget Request (47%) $311,000 Projected Private Income (53%) $588,500 Total Roswell Inc Operating Budget
Questions?
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