MEDIA GUIDE - Condé Nast Johansens
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MEDIA GUIDE 2021
2021 GUIDE 2021 GUIDE
CONDÉ NAST JOHANSENS
“A global collection approved by Local Experts” DISTRIBUTION READERSHIP
Luxury Hotels 16,000 Luxury Hotels 3.5 million
Luxury Spas 2,500 Luxury Spas 0.5 million
Total 4 million
From the publishers of Vogue, Condé Nast Traveller, House & Garden and GQ, Condé Nast
Johansens is the leading reference guide for independent travellers. Whether searching for a luxury
hotel, spa, country house, boutique retreat, celebratory venue or somewhere by the beach, we READERSHIP PROFILE*
provide inspiration and assistance in finding the perfect place for every occasion. Each property is 72% female/28% male
annually approved by one of our team of Local Experts. If a property is recommended by Condé Core readership age range: 35 -65
Nast, guests can trust they’ll have an exceptional experience. Average income: £82,028
Average annual spend on holidays and short breaks per person: £5,764
MULTI-MEDIA THE COLLECTION
Average holidays per year: 3
We offer you a multi-media opportunity to increase national and *Source: Condé Nast Johansens Reader Survey August 2019 - Base: 2,067
International Luxury Hotels
international awareness, and to drive commission-free bookings International Luxury Spas
direct to your property. We act in partnership to complement Venues (for meetings, DIGITAL STATISTICS**
your own marketing initiatives. weddings, parties and Website visits 778,643
exclusive use) Page views 2.2 million
Days Out (places to visit) Conversion rate (website referrals) 7%
**Source: Google Analytics January - December 2019
E-newsletter readers 60,000
Average open rate 19%
***Travel, hospitality and leisure industry average 16%
Average click through rate 12%
***Travel, hospitality and leisure industry average 10%
***Source: research published by Campaign Monitor 2020
COVER IMAGE
ADLER Lodge ALPE, Italy
THIS IMAGE
Victoria Falls River Lodge, Zimbabwe
DIGITAL MARKETING
HOMEPAGE HERO IMAGE https://www.johansens.com/newsletters-
E-NEWSLETTER VIDEO HOSTING
Featurehttps://www.johansens.com/
as 1 of 5 images in this premium position at archive/in our e-newsletter and directly target our
Feature Enhance your property on our website by featuring
the top of our website Homepage. Reserve a panel for a database of 60,000. We will promote one of your your hotel video on your Condé Nast Johansens profile
week and drive additional traffic to your profile page. featured special offers/packages with direct links to page and Condé Nast Johansens YouTube channel.
your Condé Nast Johansens profile page.
https://www.johansens.com/special-offers/
SPECIAL OFFERS https://www.youtube.com/
VIDEO PRODUCTION
Add Special Offers to your profile page to increase INSTAGRAM STORIES
https://www.instagram.com/cnjohansens/
https: https://video214.com/play/ watch?v=vLaPYs6omrA&feature=emb_logo
Condé Nast Johansens is delighted to work in
traffic. To enter your Special Offers via our Hotelier &cw3rdeqq9YINKQNSO3wfgg/s/dark//www.insta-
POSTS partnership with Condé Nast’s award-winning video
https://www.johansens.com/wp-login.php
Intranet, simply click on the words ‘Hotelier Login’ at Let us share your stories by adding up to 7 images or
gram.com/cnjohansens/ team to offer luxury lifestyle, bespoke video
the bottom of our website and enter your username videos to our posts or stories. production for hotels, spas and venues.
and password. If you would like your login details to be
resent please email alexander.ron@condenast.co.uk SOCIAL
https: MEDIA PLUS
https://video214.com/play/
https://video214.com/play/ COMPETITIONS
cw3rdeqq9YINKQNSO3wfgg/s/dark//www.insta-
Feature a Special Offer in a paid promotion via our
cw3rdeqq9YINKQNSO3wfgg/s/dark We run competitions 4 times a month.
EDITOR’S PICK Facebook page to reach a growing audience of 25,000
gram.com/cnjohansens/ If you would like to offer a prize in our
Promote your property as one of the 9 and an average of 60,000 monthly impressions. Posts e-newsletter simply email the details to
https://www.johansens.com/
‘Editor’s Picks’ on our website Homepage include 1 video, a short description of the offer and a adam.crabtree@condenast.co.uk
for a week. Reserve a place and drive direct link to your Condé Nast Johansens profile page. Competition Plus includes additional
additional traffic to your profile page. We will create a 15 - 20 second animoto video on paid for promotion on Facebook and
your behalf. Instagram. A minimum of 2 nights’
stay with added value is required for
https://www.johansens.com/competitions/
each prize.
Image: Cliveden House, England
CLICK ON THE LINKS ABOVE TO SEE EXAMPLES OR (All imagery and text are
LINK TO THE APPROPRIATE WEBPAGE subject to editorial approval.)
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL - DIRECT MAILING BOOKLETS
https://www.johansens.com/wp-con-
tent/uploads/2020/10/October-Mailer-
2020-v1_links-1.pdf
PRINT THE STATS
A5 glossy printed booklet
Choice of 3 issues: Print: 15,000
April/June/October
15,000 UK circulation circulation
DIGITAL Digital: 600,000
PDF of the booklet promoted unique users
on condenastjohansens.com,
via social media and our
e-newsletter
28,000 social users
All statistics estimates
Image: Santo Maris Oia Luxury Suites and Spa, Greece
APRIL MAILING JUNE MAILING
https://www.johansens.com/wp-content/up- OCTOBER MAILING
https://www.johansens.com/wp-content/uploads/2020/10/October-
https://www.johansens.com/wp-content/
https://www.johansens.com/wp-content/uploads/2020/04/April- Mailer-2020-v1_links-1.pdf
Deadline: 24th February 2021
2020-V1-links.pdf loads/2020/06/JuneMailer-with-links-1.pdf
Deadline: 5th May 2021 Deadline: 18th August 2021
uploads/2020/10/October-Mailer-2020-v1_
Mailing date: w/c 5th April 2021 Mailing date: w/c 14th June 2021 links-1.pdf
Mailing date: w/c 4th October 2021
If you are reading this online please click on the links above to view last year’s booklets. All promotional text and images are strictly subject to Condé Nast editorial control.
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT - CONDÉ NAST TRAVELLER ADVERTORIAL
UK EDITION
https://www.johansens.com/wp-content/ Highest circulating monthly
travel glossy in the UK
uploads/2019/11/01-19Johansens_v6_compressed-1.pdf
THE STATS
81,075 circulation
335,000 readership
Image: The Legian Seminyak, Bali, Indonesia
THE ISSUE
n The May issue is on sale
from April 2021
n The January issue is on
sale from December 2021
Your entry will include the property’s name, location, telephone number and unique Condé Nast Johansens url as they appear in the 2021 Guide, plus
40 -60 words of promotional text. As part of the Traveller promotion participating properties are requested to offer guests a bottle of Champagne on
arrival and a complimentary room upgrade (subject to availability). All statistics and reference costs are taken from Condé Nast Traveller media guide 2020 (UK edition).
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL GQ ADVERTORIAL
PRINT
THE STATS
https://www.gq-magazine.co.uk/trav-
GQ Travel Guide February issue
(on sale early January 2022)
Print: 103,000 circulation
el/bc/8-destination-hotels-you-need-
DIGITAL
212,000 readership
to-visit-in-2020
The article will be live for a duration of 2 weeks A standard DPS promotion in GQ usually costs
Digital: 5.3 million
with supporting GQ media, will be fully searchable on £39,585 including creative. A digital promotion on
Image: Finolhu, Maldives
GQ.co.uk. GQ will promote it within e-newsletters GQ.co.uk similar to our proposal would normally cost
unique users
with 1 partner social post. Bespoke native article
approximately £30,000. Deadline for participation is
18th August 2021. If we do not have enough advertisers
tile units: 22,916 impressions and bespoke DSKY, BBOARD
and MPU units: 108,552 1.8 million social users the feature will be cancelled. (All statistics and reference
costs are taken from British GQ’s 2020 media guide.)
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
MARKETING PACKAGES
Packages to suit your strategy GOLD
PACKAGE
and budget, saving up to 36% n 2 Direct Mailings
n 1 E-Newsletter Entry
n 1 Editor’s Pick
DIGITAL
PACKAGE
n 2 Social Media Plus
n 1 E-Newsletter Entry
n 1 Editor’s Pick
n 2 Homepage Hero Images
n 1 Instagram Story
PLATINUM
PACKAGE
Image: Puebloastur Eco-resort & Spa, Spain
n 3 Direct Mailings
n 1 E-Newsletter Entry
n 1 Condé Nast Traveller
Advertorial (standard image)
n 1 Editor’s Pick
n 1 Homepage Hero Image
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
AD SPECS AND RATES 2021
CONDENASTJOHANSENS.COM
FORMAT & RATES
LEADERBOARD 728 X 90 £16 CPM
MPU 300 X 250 £25 CPM
DOUBLE SKYSCRAPER 300 X 600 £44 CPM
BILLBOARD 970 X 250 £44 CPM
SPONSORED NEWSLETTER (82,000 SUBSCRIBERS) £45 CPM
SPONSORSHIP POA
Image: 11 Cadogan Gardens, England
AD SPECS URL: http://www.condenastjohansens.com/digital-ad-specs
For further details or to confirm your participation please email adam.crabtree@condenast.co.uk All marketing opportunities are subject to availability.
VIDEO
AWARD-WINNING
VIDEO BY CONDÉ NAST
Would you like your
promotional video to be
created by the same team
used by Vogue and GQ? We
are delighted to partner up
with Condé Nast’s award-
winning video team to offer
Image: Sopwell House, England
Additional benefits include hosting on the Condé Nast Johansens
website in addition to YouTube, Twitter, Facebook and Instagram. If
luxury lifestyle, bespoke you would like a video made by the Condé Nast team, please email
charlotte.evans@condenast.co.uk and we will get in touch to scope
video production for hotels, the project including a full brief and a quote. Prices upon application.
spas and venues.
To commission a video please contact Charlotte Evans: charlotte.evans@condenast.co.uk or tel +44 (0)20 7152 3556
BRANDING /LOGOS & PLAQUES
Show people you are
recommended by To request an accreditation plaque, or if you require a logo in jpeg,
eps or png format for print, web or email, please contact
Condé Nast charlotte.evans@condenast.co.uk
Logos and plaques may only be displayed during your contract period
Image: Anantara Al Jabal Al Akhdar Resort, Sultanate of Oman
To request any branding elements please email Charlotte Evans: charlotte.evans@condenast.co.uk or tel +44 (0)20 7152 3556MARKETING BOOKING FORM
DIRECT MAILINGS HOMEPAGE HERO IMAGE VIDEO
I would like to confirm our order for: I would like to confirm my participation for 1 week: To commission a video please email
April Mailing 2021 £595 +VAT US$779 €809 charlotte.evans@condenast.co.uk
£382 +VAT US$500 €520
June Mailing 2021 HOMEPAGE EDITOR’S PICK PLAQUE
£382 +VAT US$500 €520 I would like to confirm my participation for 1 week: To request an accreditation plaque please email
October Mailing 2021 £527 +VAT US$690 €717 charlotte.evans@condenast.co.uk
£382 +VAT US$500 €520 Preferred start date*:
CONDÉ NAST TRAVELLER SOCIAL MEDIA PLUS
ADVERTORIAL (UK) I would like to confirm my participation for 1 promotion including ADDED VALUE PACKAGES
Issue: a 20-30 second video: I would like to confirm our order for:
May 2021 January 2022 £739 +VAT US$968 €1,005 GOLD PACKAGE
Please note spaces are limited and subject to availability. £1,233 +VAT US$1,615 €1,677
I would like to confirm our order for: Preferred start date*: PLATINUM PACKAGE
Standard image and text £2,760 +VAT US$3,616 €3,754
£1,533 +VAT US$2,008 €2,085 E-NEWSLETTER DIGITAL PACKAGE
Medium image and text I would like to confirm my participation: £2,760 +VAT US$3,616 €3,754
£2,215 +VAT US$2,902 €3,012 £510 +VAT US$668 €694
Large image and text Preferred month:
£4,257 +VAT US$5,577 €5,790 YOUR DETAILS
INSTAGRAM STORIES &
GQ ADVERTORIAL POSTS Property
I would like to confirm our order for: I would like to confirm my participation: Telephone
Standard image (1/5th page) and text: £2,116 +VAT £546 +VAT US$715 €743 Email
Medium image (1/3rd page) and text: £4,132 +VAT Name
Large image (2/3rd page) and text: £7,426 +VAT COMPETITION PLUS Date
I would like to confirm my participation:
£412 +VAT US$540 €560 I have read and understood exactly what is included with my
Preferred month: chosen advertising opportunities.
VIDEO HOSTING All promotions are subject to availability and editorial approval.
I would like to confirm my participation for 2 years: EXHIBITIONS
£820 +VAT US$1,074 €1,115 To join us at an exhibition please complete the Exhibitions
(Cost is non-refundable if you leave the collection) Booking Form. *If preferred start date is not available, the promotion will start on
next available date.Please sign above to secure your opportunities.
To participate in any of these opportunities please return this form to Adam Crabtree, adam.crabtree@condenast.co.uk or tel +44 (0)20 7152 3561EXHIBITIONS
During 2021 we will host co-exhibitors at key, luxury buyer shows
that combine premium networking and highly targeted, pre-scheduled
appointments with VIP travel buyers, giving you an exclusive platform
Image: Torel Avantgarde, Portugal
to optimise your return on time and investment. We will also take a small
stand without co-exhibitors at 2 additional trade events.
EXHIBIT WITH US AT:
ILTM ASIA PACIFIC ILTM NORTH AMERICA ILTM LATIN AMERICA ILTM CHINA ILTM CANNES
May/June 2021 September 2021 October 2021 October 2021 December 2021
Singapore México Brazil Shanghai Exhibition Centre, China Cannes, France
MEET US AT:
CARIBBEAN TRAVEL
MARKETPLACE
April/May 2021
INDEPENDENT HOTEL SHOW
October 2021
London, England
For contact details, to confirm your participation or to find out the price of each activity please refer to our Exhibitions Booking Form.EXHIBITIONS BOOKING FORM
To confirm your participation please tick the appropriate box and complete this form with your details. TERMS & CONDITIONS
• Badges for additional representitives will be billed at cost price.
• Please note that all exhibition stands and workshop spaces will be decorated
in Condé Nast Johansens style. No company may bring their own posters or any
promotional material other than brochures for display purposes.
ILTM ASIA PACIFIC • All exhibitions and prices are subject to change. If we do not reach stand
capacity, Condé Nast Johansens will not exhibit.
Singapore, 31st May - 3rd June 2021, cost: US$ tbc • Applications for all the exhibitions will be accepted on a first-come-first-serve
Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and basis. To secure your space you will be required to pay a 25% non-refundable
entrance for 1 representative for the 4 days (entrance badge is non-transferable). Additional badges may be purchased at cost deposit upon submitting your acceptance form and the final 75% payment 3
months in advance of the event. Cancellations within 3 months of the event are
price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you liable for the full participation cost.
wish. (Based on 4 sharing exhibitors.)
ILTM NORTH AMERICA
YOUR DETAILS
Riviera Maya, México / 20th - 23rd September 2021, cost: US$ tbc Property
This event will be run as a table top format. The price includes 1 set of up to 60 appointments, a table, 2 chairs and 1 delegate
Telephone
badge. Additional delegate badges are available at cost. 1 additional badge is permitted per table. 4 co-branded tables have been
reserved for Condé Nast Johansens. Email
ILTM CHINA Name of authorised signatory
Shanghai, China / October 2021, cost: US$ tbc
Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and Name, position and email of main representative attending
entrance for 1 representative for the 4 days (entrance badge is non-transferable). Additional badges may be purchased at cost
price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you
wish. (Based on 4 sharing exhibitors.)
ILTM LATIN AMERICA Name, position and email of additional representative attending
São Paulo, Brazil / 26 - 29th October 2021, cost: US$ tbc
This event will be run as a table top format. The price includes 3 days of appointments, a table, 2 chairs and 1 delegate badge.
Additional delegate badges are available at cost price.
Please note this is an additional cost
ILTM CANNES I have read and understood exactly what is included with my chosen
exhibition bookings.
Cannes, France / 6th - 9th December 2021, cost: €11,415
Price includes 1 schedule of appointments (average of 40 one-on-one meetings), meeting space, prominent promotion of
the property (including 1 large image) and entrance for 1 representative for the 4 days (entrance badge is non transferable).
Additional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any
time but you may rotate your staff. (Based on 10 sharing exhibitors.) Please sign above to secure your bookings.
Please return this form to Adam Crabtree
adam.crabtree@condenast.co.uk or tel +44 (0)20 7152 3561HOSPITALITY PARTNERS
Partners are carefully chosen for the quality and excellence of their Hoogly Tea A British Nordaq The sustainable Vélosophy
brand with a Nordic twist, solution for premium water, The one-for-one
products, services and expertise. Whether you are sourcing new Hoogly’s eco-friendly, hand Nordaq’s innovative filtration bicycle brand. For
ideas and products to enhance the guest experience or considering blended and premium quality system allows for clean and every bike sold,
refurbishment, our Partners will be happy to help with competitive teas are a modern way of balanced water that has Vélosophy donates
prices, exclusive offers and committed teams offering plenty of serving luxury. UK the ability to highlight the a bike to a schoolgirl
specialist advice. Paul Turner, flavours of food and wine. in a developing
paul@hooglytea.com Used by many Michelin star country. Supporting
Alpha Wellness Sensations Davy’s Wine Merchants An www.hooglytea.com restaurants and luxury hotels local business and
A manufacturer of quality wellness independent, fifth generation, family- around the world, Nordaq is economy, these
products such as state-of-the-art owned wine merchants since 1870 both environmentally friendly low-maintenance
Molton Brown An icon and cost-effective. bikes are built by
thermal suites including saunas, representing a unique portfolio of of uniquely British style
infrared cabins, steam rooms, salt family growers from around the world. Continental Europe locals from recycled
since 1971. As pioneers
caves, UV meditation rooms, hot tubs, Fine wine stockists with an extensive & Americas aluminium.
of positive luxury, Molton
foot spas, experience showers, ice and collection of classic regions and Cathrine Egnell, Global
Brown’s amenities have been
snow rooms, relax and inhalation rooms vintages spanning many decades. UK cathrine.egnell@nordaq.com Andreas Crona
Made in England with the
and other related thermal experiences. Francis Flavin, www.nordaq.com andreas.crona@
finest ingredients since day
Global sales@davy.co.uk velosophy.cc
one – with over 30 years of shida preserved
info@alpha-wellness-sensations.eu www.davywine.co.uk www.velosophy.cc
experience partnering with flowers: Working with
www.alpha-wellness-sensations.eu Frette the world’s most esteemed the finest in preserved and
For 160 years, Frette has brought hotels. UK, Ireland & dried florals, shida preserved
Criton An award-winning guest Europe
engagement and integrations platform, comfort to homes and hotels flowers provides beautiful,
which simplifies digital transformation around the world with masterfully Simon James, contemporary arrangements
enabling hoteliers to deliver the perfect crafted linens and accessories simon.james@kao.com handmade-to-order by a
Image: Torel Palace Porto, Portugal
digital guest journey and maximise of unparalleled quality. Frette’s www.moltonbrown.co.uk/ trained team of florists. Their
in-stay spend. With Criton, hoteliers Hospitality Collection redefines store/hotel-amenities preserved flowers require
can digitise their guest information and and elevates the guest experience zero water, can last up to
wrap all guest-facing technology into with an array of super soft and a year and possess all the
a sophisticated, custom branded app. plush bed and bath linens beauty of real flowers with
Global and more. very little maintenance
Stefano Ragusa, Cynthia Puccio UK & Ireland
stefano@criton.com
H O T E L C A R E cpuccio@frette.com Katherine Whitchurch
www.criton.com www.frette.com/en_US/ katherine@shida.co
hospitality www.shida.florist
For further information, product samples or if you’d like to be introduced to any of the Partners, contact Charlotte Evans: charlotte.evans@condenast.co.uk or tel +44 (0)20 7152 3556CONDÉ NAST JOHANSENS
CONDENASTJOHANSENS.COM
CONDÉ NAST JOHANSENS
VOGUE HOUSE, HANOVER SQUARE, LONDON, W1S 1JU
TEL: +44 (0)20 7499 9080 | EMAIL: INFO@JOHANSENS.COMYou can also read
