MEDIA INFORMATION 2018 - WE ARE HERE TO CONNECT YOU TO CUSTOMERS - Lebensmittel Zeitung
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MEDIA
INFORMATION
2018
WE ARE HERE TO CONNECT
YOU TO CUSTOMERS
Price list no. 64: valid as of 1 January 2018
www.lebensmittelzeitung.net/english
OUR
MEDIA PORTFOLIO
PRINT DIGITAL CHANNELS
WEBSITE
NEWSLETTER
MOBILE
E-PAPER
For all information on LZ Media go to:
www.lebensmittelzeitung.net/english
INDEX
04 10 18 24 30 34
Schedule of LZ title and concept LZ direkt title and LZ Digital title and concept LZ NONFOOD trends Jobmarket and
topics and concept coverage and user title and concept employer branding
deadlines 11
LZ edition and 19 25 31 35
38 circulation LZ direkt edition Forms of advertising LZ NONFOOD trends Pricing appointments
General terms and circulation website edition and circulation section print
and conditions 12
Pricing and 20 26 32 36
39 technical information Pricing and Forms of advertising: Pricing and Online employment
Contacts technical information Advertorial technical information market
in Germany 14
Pricing and formats 22 27
40 Combinations Forms of advertising
Contacts 16/17 newsletter
international e-paper and crossmedia 23
Special formats 28
Forms of advertising
RetailUpdate and New
Products & Promotions
29
LZ digital media coach
and discount information
4–5 MEDIA INFORMATION 2018
TOPICS
DEADLINES
Features and Trade Fair and
LZ PD CD* Assortments Regional Reports Trade Fair Themes Exhibition Dates
PD: Publication Date, CD: Closing Date, RR: Regional Report
Frozen Food /Convenience / Vegan and Vegetarian Special: Süßer Stern -
1 02.01. 08.12.
Food / Confectionery The Winners
1 05.01. 21.12.
2 12.01. 02.01. Report Internationale Marca / Bologna 17.01.-18.01.
Grüne Woche
CD: 17.11.
3 19.01. 09.01. Grüne Woche / Berlin 19.01.-28.01.
Copytest
1 19.01. 01.12.
4 26.01. 16.01. Confectionery I Special Feature LZOpen / Berlin 22.01.-23.01
(pre-run to ISM) LZ OPEN: Empack / Dortmund 24.01.-25.01.
Mission Digital - How Christmasworld / Frankfurt (Ffm)
the Industry Deals with 26.01.-30.01.
Radical Change Paperworld / Ffm 27.01.-30.01.
CD: 21.12.2017 Creativeworld / Ffm 27.01.-30.01.
ISM / Cologne 28.01.-31.01.
01.02. 12.01. Confectionery (incl. ISM) / Fruit and Vegetables / „Promotions 2018“
2 Organic / Tobacco Products incl. Salescup
5 02.02. 23.01. Fruit & Vegetable (pre-run Feature Fresh Produce Spielwarenmesse / Nuremberg
to Fruit Logistica) Logistics incl. Fruit 31.01.-04.02.
Logistica Pre-Report
CD: 16.01.
ISM Trade Show News
Christmasworld / Paper-
world / Creativeworld
Trade Show News
6 09.02. 30.01. Organic RR Mecklenburg- Spielwarenmesse Fruit Logistica /
(pre-run to BioFach) Vorpommern Trade Show News Berlin 07.02.-09.02.
* Reservations for placements are binding max. six weeks.
CD: 22.12.2017 Ambiente / Ffm 09.02.-13.02.
7 16.02. 06.02. Breakfast Fruit Logistica Biofach / Nuremberg 14.02.-17.02.
Trade Show News Vivaness / Nuremberg 14.02.-
Ambiente Trade Show News 17.02.
8 23.02. 13.02. BBQ Season RR Ireland CD: 12.01. Feature Retail Technolo- Detrop / Thessaloniki
22.02.-26.02.
gy incl. EuroCIS preview
CD: 02.02. Fish International / Bremen
BioFach Trade Show News 25.02.-27.02.
01.03. 09.02. Bread and Baked Goods / Breakfast /Hot Bever- Special: Football World
3 ages/ Superfoods / Cleaning Agents and Cup 2018
Detergents ProWein 2018
9 02.03. 20.02. Frozen Food & EuroCIS Trade Show EuroCIS / Düsseldorf
Ice Cream I News incl. 27.02.-01.03.
Top Supplier Retail Award IAW Internationale Aktionswaren
Messe / Cologne 27.02.-01.03.
Olio Capitale / Triest 04.03.-07.03.
Eisenwarenmesse / Cologne
04.03.-07.03.
10 09.03. 27.02. Wine, Sparkling Wine and
Champagne (pre-run to
RR: Berlin-Brandenburg Internorga / Hamburg 09.03.-13.03.
Beauty International / Düsseldorf
Copytest RR CD: 26.01.
ProWein) 09.03.-11.03.
11 16.03. 06.03. Dairy Products I RR USA Feature Packaging I Logimat / Stuttgart 13.03.-15.03.
Copytest CD: 02.02. CD: 23.02. Light & Building / Ffm
Packaging Internorga Trade Show 18.03.-23.03.
Copytest RR News Prowein / Düsseldorf 18.03.-20.03.
12 23.03. 13.03. Meat & Meat Products I ProWein Trade Show Anuga Food Tec / Cologne
News 20.03.-23.03.
Logimat Trade Show News M.A.D.E. / Paris 20.03.-21.03.
13 29.03. 19.03. Nonalcoholic Beverages EHI Handelslogistik Kongress /
and Water Cologne 28.03.-29.03.
TOPICS
DEADLINES
6-7 MEDIA INFORMATION 2018
TOPICS
DEADLINES
Features and Trade Fair and
LZ PD CD* Assortments Regional Reports Trade Fair Themes Exhibition Dates
PD: Publication Date, CD: Closing Date, RR: Regional Report
03.04. 09.03. BBQ Season / Meat & Meat Products / Deli Products Special:
4 and Dips / Snacks / Nonalcoholic Beverages / Beer BBQ Season 2018
and Pre-mixed / Ice Cream
14 06.04. 27.03. Cheese I
15 13.04. 03.04. Vinitaly / Verona 15.04.-18.04.
16 20.04. 10.04. Fish & Seafood RR Nordic Countries Feature: Logistics I / Alimentaria / Barcelona
16.04.-19.04.
CD: 09.03. CeMAT pre-view
CD: 29.03. Handelslogistik Kongress / Colog-
ne 18.04.-19.04.
17 27.04. 17.04. Vegan & Vegetarian I RR The Netherlands
CD: 16.03.
CeMAT Trade Show News
Seafood Expo Global
Hannover Messe 23.04.-27.04.
CeMAT / Hannover 23.04.-27.04.
Trade Show News EHI Kartenkongress / Bonn
24.04.-25.04.
Seafood Expo Global / Brussels
24.04.-26.04.
02.05. 06.04. Cleaning Agents and Detergents / Cosmetics and Special: Drugstore
5 Body Care /Sanitary Products/Dental Care Products I
Products / Dairy / Pet Food
18 04.05. 23.04. RR Switzerland Special Feature: What
Customers Want CD:
SIAL / Montréal 02.05.-04.05.
CD: 23.03.
13.04.
19 11.05. 27.04. Superfoods / Free from… RR Nordrhein-Westfalen
CD: 29.03.
Cibus / Parma 07.05.-10.05.
20 18.05. 07.05. Feature: Private Label / IFAT / Munich 14.05.-18.05.
PLMA Pre-Report
CD: 23.04.
21 25.05. 14.05. Cosmetics and Body
Care I
Payments
CD: 04.05.
* Reservations for placement are no longer binding starting at 3 weeks prior to advertisement deadline.
22 01.06. 22.05. Sanitary Products PLMA / Amsterdam 29.05.-30.05.
and Dental Care THAIFEX / Bangkok 29.05-02.06.
01.06. 04.05. Convenience/ Vegetarian and Vegan Products/ Meat SUPERMARKT STARS -
and Meat Products/ Products from Germany: Baden- The Finalists 2018
6 Württemberg/Frozen Food/ Payments
23 08.06. 29.05. RR Niedersachsen PLMA Trade Show News
CD: 27.04.
24 15.06. 05.06. Baby Products I Cebit / Hannover 11.06.-15.06.
25 22.06. 12.06. Pasta, Rice and Sauces RR Great Britain Supermarkt Stars /
CD: 11.05. Ffm 19.06.-20.06.
Automatica / Munich
19.06.–22.06.
26 29.06. 19.06. Feature Top-Marke 2018 Tendence / Ffm
CD: 29.05. 30.06.-03.07.
27 06.07. 26.06. Bread and Baked Goods I Tendence Trade Show
News
06.07. 14.06. Sweet Spreads / Fish and Deli / Supermarkt Stars -
7 Free from Lactose and Gluten The Winners 2018
Special: Top Marke 2018
28 13.07. 03.07. RR Asia CD: 26.05.
29 21.07. 11.07. Pet Food
30 27.07. 17.07.
01.08. 06.07. Beer and Pre-Mixed / Bread and Baked Goods / Pet
8 Food / Tobacco Products / Baby Products / Oktober-
fest
31 03.08. 24.07. Cleaning Agents
and Detergents
TOPICS
DEADLINES
8-9 MEDIA INFORMATION 2018
TOPICS
DEADLINES
Features and Trade Fair and
LZ PD CD* Assortments Regional Reports Trade Fair Themes Exhibition Dates
PD: Publication Date, CD: Closing Date, RR: Regional Report
32 10.08. 31.07. RR Thüringen Special Feature
CD: 29.06. Sustainability CD: 13.07.
33 17.08. 07.08. OTC Products
2 17.08. 13.07.
34 24.08. 14.08. Frozen Food II Gamescom/Cologne 21.08.-25.08.
35 31.08. 21.08. Cheese II IFA / Berlin 31.08.-05.09.
01.09. 10.08. Confectionery/Cheese/Wine, Sparkling and Special:
Champagne/Spirits / Energy Drinks/ Sustainability / Christmas 2018
9 Press Assortment Special: IAA commercial
vehicles
36 07.09. 28.08. Meat and Meat RR Bavaria Spoga+Gafa Trade Show Spoga+Gafa / Cologne
Products ll / Poultry CD: 27.07. News 02.09.-04.09.
Copytest
IFA Trade Show News
37 14.09. 04.09. Confectionery II RR Italy
CD: 03.08.
Dmexco / Cologne 12.09.-13.09.
38 21.09. 11.09. RR Baden-Württemberg
CD: 10.08.
Feature
Packaging II / FachPack
IAA Nutzfahrzeuge / Hannover
20.09.-27.09.
pre-view CD: 31.08. Inter-Tabac / Dortmund
21.09.-23.09.
ECR-Tag / Wiesbaden 19.09.-20.09.
39 28.09. 18.09. Dairy Products II RR Saxony Photokina / Cologne 26.09.-29.09.
CD: 17.08. Fachpack/Nuremberg 25.09.-27.09.
01.10. 07.09. Meat and Meat Products / Poultry / Dairy / Frozen
10 Food / Hot Beverages
40 05.10. 24.09. Deli Products RR Belgium Feature commercial Intermot / Cologne 03.10.-07.10.
CD: 24.08. property / Expo Real pre-
* Reservations for placement are no longer binding starting at 3 weeks prior to advertisement deadline.
view CD: 14.09. Fachpack
Trade Show News
41 12.10. 01.10. Convenience and
Chilled Food
RR Austria
CD: 31.08.
Feature: Logistics II /
Supply Chain Manage-
Expo Real / Munich 08.10.-10.10.
Buchmesse / Ffm
Copytest
Logistics ment CD: 21.09. 10.10.-14.10.
42 19.10. 09.10. Spirits RR France
CD: 07.09.
Buchmesse Trade Show
News
35. Dt. Logistik Kongress /
Berlin 17.10.-19.10.
SIAL / Paris 21.10.-25.10.
43 26.10. 16.10. Coffee and Tea
01.11. 10.10. Cosmetics and Body Care/Sanitary Products/Dental Care Special:
Products / Cheese (Counters) / Meat and Meat Products Drugstore Products II
11 (Counters)/Beer/Sparkling Wine and Champagne / Special: End of Year
Savoury Snacks / Cleaning Agents and Detergents Rush
44 02.11. 23.10.
45 09.11. 30.10. Goldener Zuckerhut Issue Goldener Zuckerhut / Berlin
08.11.-09.11.
EHI Technologie Tage / Bonn
06.11.-07.11.
46 16.11. 06.11. Vegan and Vegetarian II RR Greece All4Pack / Paris 12.11.-15.11.
CD: 05.10. BrauBeviale/Nuremberg 13.11.-15.11.
47 23.11. 13.11. Bread and Baked Goods II RR Spain CD: 12.10.
48 30.11. 20.11. Cosmetics and Body RR Sachsen-Anhalt Feature Digital Business
Care II CD: 19.10. CD: 09.11.
01.12. 09.11. Check-out Zone/Impulse Purchase/Confectionery/
12 Pet Food/Bread and Baked Goods/Shopfitting/
Breakfast/Digitalisation
49 07.12. 27.11. Baby Products II Feature Trade Shows
2019 CD: 06.11.
50 14.12. 04.12.
51 21.12. 11.12.
52 28.12. 14.12.
TOPICS
DEADLINES
10–11 MEDIA INFORMATION 2018
TITLE
CONCEPT
TITLE ADVERTISEMENTS
Lebensmittel Zeitung Publication Manager
Sven Lang
BRIEF OUTLINE + 49 69 7595 - 1756
Lebensmittel Zeitung is the leading trade and business journal for the con- lang@lebensmittelzeitung.net
sumer goods industry in Germany. Anyone looking for current news, analyses
and background reports for marketing strategies, assortment and distribution Advertising Service Manager
concepts of German and international trade and industry companies will find Rainer Tradt
them in the LZ, frequently the only place this information can be found. The + 49 69 7595 - 1744
range of reporting extends from food to nonfood through to IT and logistics. tradt@lebensmittelzeitung.net
51 percent of the edition’s subscription portion constitutes an impressive
indication for the significance of LZ within the target group.
EDITORIAL DEPARTMENT
TARGET GROUP Editor-in-chief
Board members, managing directors, purchasing, distribution, CM and Angela Wisken
marketing managers. Others include those in charge of IT and logistics, + 49 69 7595 - 1401
managers in sales-related fields and independent retailers. red-lz@dfv.de
PUBLICATION FREQUENCY Deputy Editors-in-chief
PUBLISHER weekly Bernd Biehl, Gerd Hanke,
Deutscher Fachverlag GmbH Christiane Preuschat
Mailing address VOLUME
D-60264 Frankfurt am Main 70. Volume 2018
Street address
Mainzer Landstraße 251 SUBSCRIPTION PRICE
D-60326 Frankfurt am Main Annual subscription domestic 350.00 € incl. distribution fees
Telephone + 49 69 7595 - 01 and statutory VAT
Fax + 49 69 7595 - 2999 Annual subscription abroad price on request, abo@lebensmittelzeitung.net
Individual copies 7.50 € plus shipping charge and statutory VATEDITION
CIRCULATION
PRINT RUN ANALYSIS DISTRIBUTION ACCORDING TO
Annual average of copies per NIELSEN AREAS
edition
(01.07.2016 – 30.06.2017) 18.2%
7,114 copies
Actual copies
distributed (tvA) 40,596 Nielsen I
8.9%
Nielsen V
of those abroad 1,508 3,479 copies
Sold copies 21,527 24.3% Nielsen VI
of those abroad 1,173
9,498 copies
Subscription copies 20,565
Nielsen II
of those member copies –
individual sales –
other sales 962
Nielsen VII 6.1%
complimentary copies 19,070
2,384 copies
PRINT RUN CONTROL
16.3% Nielsen IIIa
6,371 copies
Nielsen IV
13.4%
12.8% Nielsen IIIb 5,238 copies
5,004 copies
LEBENSMITTEL
ZEITUNG12-13 MEDIA INFORMATION 2018
PRICING
TECHNICAL INFORMATION
NEWSPAPER FORMAT DISCOUNTS
2/1 PAGE 46,000.001 315 mm wide, 470 mm high with purchase within one insertion
4,400 mm W: 596 mm x H: 440 mm year (starting with the first appear-
PRINT SPACE ance of the advertisement)
280 mm wide, 440 mm high
5 columns à 53 mm width Frequency Quantity
1/1 PAGE 23,200.00 discount discount
1/1 PAGE PRINTING AND BINDING
3 advertisements 700 mm 3%
incl. title spot2 26,200.00 PROCESS
2,200 mm W: 280 mm x H: 440 mm Commercial web press with heat-set,
6 advertisements 2,200 mm 5%
newspaper fold
4,400 mm 7%
Paper quality LWC
Dot gains 12 advertisements 6,600 mm 10 %
4/5 PAGE 20,400.00 Colours 11,000 mm 12 %
1,760 mm W: 224 mm x H: 440 mm 40 % area: 16 % (tolerance ± 4 %)
80 % area: 11 % (tolerance ± 3 %) 24 advertisements 13,200 mm 15 %
Black 15,400 mm 18 %
40 % area: 19 % (tolerance ± 4 %)
80 % area: 13 % (tolerance ± 3 %) 52 advertisements 17,600 mm 20 %
3/5 PAGE 15,990.00 Minor tonal value deviations are 19,800 mm 21 %
1,320 mm W: 167 mm x H: 440 mm the result of the web press printing
process tolerance range.
DATA FORMATS
Digital data are required in PDF/X-3
9/16 PAGE 19,890.00 format, PSO LWC Standard. Open-for-
1,240 mm W: 224 mm x H: 310 mm mat data are to be avoided. All fonts
used are to be embedded, half-tone
images require 250 dpi resolution.
1
incl. extra charges for print exceeding print area (2,280.00 margin allowance 34 mm)
2
Title spot on title page, format w 49 mm x h 50 mm1/2 PAGE HORIZONTAL 13,550.00 DATA TRANSFER TERMS OF PAYMENT
1,100 mm W: 280 mm x H: 220 mm via FTP, e-mail or CD-ROM 3 % with payment on advance invoice
or order confirmation or direct debit
COLOURS ACCORDING TO by the date of publication
EUROSCALE
Colour sequence 2 % discount with payment within 14
1/3 PAGE HORIZONTAL 10,430.00 Black, Cyan, Magenta, Yellow days of invoice date
750 mm W: 280 mm x H: 150 mm
PROOF 2 % discount with direct debits within
Colour-accurate digital/reference 14 days of invoice date,
proof (paper simulation of Lebens-
mittel Zeitung copy paper) with Net within 30 days of invoice date
1/4 PAGE HORIZONTAL 8,500.00 appropriate measuring elements.
550 mm W: 280 mm x H: 110 mm BANKING INFORMATION
DATA ARCHIVING Frankfurter Sparkasse
Data are archived. For that reason, Account no. 34926
it is usually possible to run repeats Routing no. 500 502 01
without changes. However, we do BIC HELADEF1822
1/4 PAGE CORNER 8,500.00 not assume any guarantee for data. IBAN DE56 5005 0201 0000 0349 26
550 mm W: 110 mm x H: 275 mm
WARRANTY
In the event that incomplete or
deviating data are delivered (texts,
1 ADVERT
colours, images), we do not guaran- 2 CHANNELS
SMALL FORMAT 5,840.00 tee the print result. There is a charge
300 mm W: 110 mm x H: 150 mm for faulty exposures due to incom-
plete or faulty files, incorrect settings
or incomplete information. The same All print adverts
applies to additional setting and are published addi-
Reservations for placement are binding max. 3 weeks for a lithography work as well as creation tionally in e-paper
preferred placement, max. 6 weeks for a regular placement. of further proofs. version without
extra costs.
All prices in Euro, plus statutory value added tax.
LEBENSMITTEL
ZEITUNG14-15 MEDIA INFORMATION 2018
PRICING
FORMATS
Overall Width x Height Prices 4c Overall Width x Height Prices 4c
Millimetre in mm in € Millimetre in mm in €
5-COLUMN 3-COLUMN
1/1 2,200 280 x 440 23,200.00 1/3 corner 750 167 x 250 10,430.00
1/1 incl. title spot1 2,200 280 x 440 26,200.00 660 167 x 220 9,450.00
3/4 horizontal 1,650 280 x 330 19,290.00 540 167 x 180 8,400.00
1,500 280 x 300 17,690.00 450 167 x 150 7,260.00
1,250 280 x 250 15,140.00 300 167 x 100 5,840.00
1/2 horizontal 1,100 280 x 220 13,550.00 150 167 x 50 3,140.00
1/3 horizontal 750 280 x 150 10,430.00
1/4 horizontal 550 280 x 110 8,500.00 2-COLUMN
350 280 x 70 6,390.00 2/5 vertical 880 110 x 440 11,250.00
200 280 x 40 4,140.00 620 110 x 310 8,950.00
1/4 corner 550 110 x 275 8,500.00
4-COLUMN 1/5 corner 440 110 x 220 7,100.00
4/5 vertical 1,760 224 x 440 20,400.00 360 110 x 180 6,560.00
9/16 corner 1,240 224 x 310 19,890.00 300 110 x 150 5,840.00
1/2 corner 1,100 224 x 275 17,200.00 200 110 x 100 4,140.00
2/5 corner 880 224 x 220 11,250.00 100 110 x 50 2,100.00
600 224 x 150 8,690.00
400 224 x 100 6,730.00 1-COLUMN
200 224 x 50 4,140.00 1/5 vertical 440 53 x 440 7,100.00
300 53 x 300 5,840.00
3-COLUMN 250 53 x 250 4,950.00
3/5 vertical 1,320 167 x 440 15,990.00 200 53 x 200 4,140.00
1,050 167 x 350 12,900.00 150 53 x 150 3,140.00
900 167 x 300 11,460.00 100 53 x 100 2,100.00
840 167 x 280 10,770.00 50 53 x 50 1,060.00SURCHARGES CLASSIFIED ADS
PREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL) b/w, 4c price per mm / column 6.20 €
Page Format Total Width x Height Prices 4c Business connections, real estate, offers/requests for commercial agency,
Millimeter in mm in € sales, wanted ads, logistics and similar
1 Title strip 200 280 x 40 10,100.00
Title spot 50 49 x 50 4,990.00 BOX NUMBER FEE
2 Text portion 100/ Domestic 40.00 €
1-column 100 53 x 100 4,140.00 Abroad 60.00 €
3 1/3 horizontal 750 280 x 150 14,750.00
1/2 horizontal 1,100 280 x 220 16,500.00 LOOSE LEAF INSERT2
4 1/4 horizontal 550 280 x 110 9,000.00 Format max. W: 210 mm x H: 297 mm
5, 7, 9,11,13,15 1/1 2,200 280 x 440 25,550.00 Format min. W: 105 mm x H: 148 mm
Last page 1/1 2,200 280 x 440 25,550.00 Long edge folded
5, 7, 9,11,13,15 1/1 incl. title spot1 2,200 280 x 440 28,550.00 Price up to 25 g total weight3 315.- €/1,000
Last page 1/1 incl. title spot1 2,200 280 x 440 28,550.00
Reservations for placement are binding max. 3 weeks for a preferred place-
ment, max. 6 weeks for a regular placement.
DELIVERY ADDRESS
ADS WITH TEXT PORTION Societätsdruck, Westdeutsche Verlags- und Druckerei GmbH, Warenannahme
Page 6 and following price per mm 4c 39.90 € Akzidenz, Kurhessenstr. 4 - 6, D-64546 Mörfelden-Walldorf, Germany
Column width 53 mm, min. height 40 mm, max. height 100 mm
DELIVERY MEMO
"For Lebensmittel Zeitung, edition .... / 2018“
ADS EXCEEDING PRINTING FORM
Delivery by advertisement deadline
Margin allowance 34 mm 2,280.00 €
1
Title spot on title page, format w 49 mm x h 50 mm
2
Advance sample required
3
Required quantity delivered: 36,000 copies, paper weight of insert: for individual sheet
min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on
request, discounts see frequency discount on page 12.
LEBENSMITTEL
ZEITUNG16-17 MEDIA INFORMATION 2018
E-PAPER
FORMS OF ADVERTISEMENT IN THE E-PAPER VERSIONS OF
LEBENSMITTEL ZEITUNG
SPLASH COVER
Prior to the display of the individual LZ
editions, the splash cover format will
appear in the size of the entire display.
Exclusiveness in each edition!
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&
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1/2 page or bigger banner on LZ digital/week Free linking of Large Medium Small corner Small
print advertisement (all banner formats on website advertisement in Lebensmittel Zeitung 1/1 1/1 1/2 1/2
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LEBENSMITTEL
ZEITUNG18-19 MEDIA INFORMATION 2018
TITLE
CONCEPT
TITLE ADVERTISEMENTS
Lebensmittel Zeitung direkt Advertisement Sales
Denise Berger
BRIEF OUTLINE + 49 69 7595 - 2527
LZ direkt is Lebensmittel Zeitung’s POS magazine. Target group consists of berger@lebensmittelzeitung.net
the professionals at the point of sale – owner, store manager, skilled spe-
cialist staff. LZ direkt aims at supporting the POS professionals in their daily Advertising Service Manager
work routine and helping them improve. Competent, solid and clear. LZ direkt Rainer Tradt
is published monthly in a print run of 69,480 copies (ivw/Q2 2017). It was + 49 69 7595 - 1744
published for the first time in 1998. tradt@lebensmittelzeitung.net
TARGET GROUP
Decision-makers at the point of sale EDITORIAL DEPARTMENT
Editor-in-chief
PUBLICATION FREQUENCY Svenja Alberti
Monthly + 49 69 7595 -1522
svenja.alberti@dfv.de
VOLUME
21. Volume 2018
PUBLISHER
Deutscher Fachverlag GmbH SUBSCRIPTION PRICE
Mailing address Annual subscription domestic 18.22 € incl. distribution fees and statutory VAT
D-60264 Frankfurt am Main Annual subscription abroad 22.00 € incl. distribution fees
Street address Individual copies 2.00 € plus postage and statutory VAT
Mainzer Landstraße 251
D-60326 Frankfurt am Main
Telephone + 49 69 7595 - 01
Fax + 49 69 7595 - 2999EDITION
CIRCULATION
PRINT RUN ANALYSIS DISTRIBUTION ACCORDING TO
Annual average of copies per NIELSEN AREAS
edition
(01.07.2016 – 30.06.2017) 19.1%
13,242 copies
Actual copies
distributed (tvA) 69,604 Nielsen I
10.1%
Nielsen V
of those abroad 271 7,003 copies
Copies sold – 20.3% Nielsen VI
of those abroad: –
14,074 copies
Subscription copies –
Nielsen II
of those member copies –
individual sales –
other sales –
Nielsen VII 6.8%
complimentary copies 69,604
4,715 copies
PRINT RUN CONTROL
16.7% Nielsen IIIa
11,579 copies
Nielsen IV
15.4%
11.6% Nielsen IIIb 10,677 copies
8,043 copies
LEBENSMITTEL
ZEITUNG DIREKT20-21 MEDIA INFORMATION 2018
PRICING
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CESS 3 advertisements 700 mm 3 %
Commercial web press with heat-
3/4 PAGE HORIZONTAL 15,990.00 set, saddle stitched 6 advertisements 2,200 mm 5 %
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DATA TRANSFER Advertisements in LZ,
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LEBENSMITTEL
ZEITUNG DIREKT22-23 MEDIA INFORMATION 2018
PRICING
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INSERT1 LOOSE LEAF
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1
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2
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LZ Media) acc. to price list plus statutory VATSPECIAL FORMATS
BELLY BAND SAMPLES ADDITIONAL OPTIONS
ware grillsaison
fläche ladenbau
Die Trends
Mehr Übersicht
32 36 40 42
Ein Markt ist kein Labyrinth, in dem der Kunde zwischen hohen Regalen umherirrt.
Viele neue Supermärkte sind daher mit einer Mittelraum-Möblierung bestückt, die
generell 1,60 Meter Höhe nicht überschreitet. So hat der Kunde von jedem Stand-
ort aus die Komplettübersicht. Schilder an den Regalen, Bilder oder Sortimentssym-
bole an den Rückwänden erleichtern zusätzlich die Orientierung. Beispielhaft zu se-
hen ist dies im neuen Siegener Markt der Kaufmannsfamilie Dornseifer. Dort wer-
den sogar die Kisten der Getränkeabteilung nur bis zu 1,60 Meter Höhe gestapelt. Alkoholfreie Biermix und Fleisch- und Feinkost und
Getränke alkoholfreies Bier Wurstspezialitäten Zubehör
Mehr Freiheit
Das Layout neu konzipierter Märkte gibt keine Laufwege vor, und es versucht nicht, Im Segment der alkoholfreien Geträn- Das Biermixsegment bereinigt sich. Masse oder Klasse: Der LEH steht Frühling für das Nonfood-Sortiment:
die Verweildauer des Kunden künstlich zu erhöhen. Außerdem verhindert es durch ke herrscht großer Preisdruck. Erneut Glänzte es ein halbes Jahrzehnt mit vor der Frage, wie er die Grillsaison Besonders in Verbrauchermärkten
breite Gänge, dass Einkaufen zum Hindernislauf wird. Der Edeka-Kaufmann Stefan konnten die Discounter ihren Markt- zweistelligen Absatzzuwächsen, wer- für Zusat zumsat z nut zen kann. Zwei ist es wegen der geringen Umschlag-
Ladage zum Beispiel hat bei der Konzeption seines Marktes in Hessisch Oldendorf anteil ausbauen. Darunter zu leiden den derzeit allenfalls noch moderate er folgreiche Händler haben sich fest- häufigkeit wenig beliebt, doch jetzt
auf rund 30 Meter zusätzliche Regale verzichtet, um den Kunden mehr Bewegungs- haben allen voran die Abfüller von Mi- Mengensteigerungen erzielt. Der Han- gelegt: Qualität, Bedienung und bietet sich für das Haushalt swaren-
freiheit zu geben und um Platz für besondere Präsentationen zu schaffen. neralwasser. Da nutzt es nicht viel, del sortiert nun gnadenlos nach „Ren- Beratung müssen obenan stehen, zu- Sortiment die Gelegenheit zum Um-
wenn der durchschnittliche Pro-Kopf- nern“ und „Pennern“ aus. Überleben sätzlich stocken sie vorsorglich schon satzschub: Clever zu den Sortimenten
Mehr Atmosphäre Verbrauch konstant hoch, aber un- werden Biermix-Marken, die ein star- jetzt das Sortiment um grillfertige platziert, werden Grillzangen & Co
Regale, die 1,60 Meter Höhe nicht überschreiten – das mag der Kunde. Farbe schafft Wohlgefühl. In modernen Märkten wird Farbe gezielt eingesetzt – mit term Strich nicht viel übrig bleibt. Ei- kes Konzept verfolgen und innovativ Ware auf und ergänzen es um Spezia- genauso zum gefragten Ergänzungs-
hellen Pastelltönen an den Rückwänden, wo außerdem hinterleuchtete Bildmotive, nen Lichtblick gibt es aber: Das Seg- bleiben. Grund zur Hoffnung liefern litäten mit Bezug zur Fußball-Welt- ar tikel wie Saucen und Salate für
von hinten lackierte Glasplatten oder künstlerisch gestaltete Schriftzüge die Abtei- ment der Limonaden boomt im Mo- gegenwärtig die alkoholfreien Biere, meisterschaft in Südafrika. Die Studie die Grillpar t y. Nonfood-Spezialist
Hart am Kunden lungen signalisieren. In den Frischebereichen dagegen dominieren kräftige Farben
– naturgemäß mit Gelbtönen bei Käse, Rottönen bei Wurst, Blautönen bei Fisch.
ment kräftig. Und weil das so ist,
gibt‘s reichlich Innovationen. Händler
haben in diesem Bereich die Qual der
die nach vorne preschen – allen voran
die Weizenbiere. Deren alkoholfreie
Sparte glänzt mit zweistelligen
eines Fleischherstellers bestätigt der-
weil: Eine Minderheit der Kunden ach-
tet beim Einkauf für die Grillfete auf
Alexander Fackelmann sieht im Inter-
view mit Lebensmittel Zeitung direkt
den LEH sogar in der P f licht , Kompe-
Mehr Offenheit Wahl. Wachstumsraten. den Preis. tenz zu zeigen.
Das Aussehen der Supermärkte verändert sich: Sie werden Händler haben nichts zu verbergen – das demonstrieren sie insbesondere an den
großzügiger und nutzen die moderne Technik. Wir zeigen die Frischetheken. Hier werden die Hintergrund-Bereiche zunehmend mit in die Ver-
wichtigsten Ladenbau-Trends. kaufsfläche integriert, sodass der Kunde zum Beispiel die Zubereitung von Fleisch
oder Salaten direkt mitverfolgen kann. Damit wird Frische und hoher hygienischer Anzeige
Standard unter Beweis gestellt. Beim Edeka-Händler Konrad Kreuzberg in Koblenz
Die Selbstständigen sind die Innovationsführer im Lebensmittelhandel. Das zeigt sich etwa kann der Kunde durch eine große Glasscheibe auch einen Blick in Vorratsräu-
am Design, aber auch an der technischen Ausstattung vieler neu eröffneter oder um- me mit abgehängten Räucherwürsten werfen.
gestalteter Märkte – ob bei Dornseifer in Siegen, bei Kreuzberg in Koblenz oder bei
Zurheide in Düsseldorf. Gemeinsam bei allen Konzepten: Sie basieren auf dem Bild ei-
nes selbstbestimmten Kunden, der in angenehmer Atmosphäre einkaufen, der verführt
Mehr Technik
statt bedrängt, überzeugt statt überredet werden will. Dieses Kundenbild hat Konse- Flachbildschirme ersetzen Plakate und gehören in neu konzipierten Märkten schon
quenzen für das Layout und für die Gestaltung der neuen Supermarkt-Generation. fast zum Standard, zumindest an den Rückwänden der Frischebereiche. Gleiches
gilt für Waagen mit kundenzugewandten Displays, auf denen das gerade gekaufte
Produkt erklärt oder ein korrespondierendes Angebot unterbreitet wird. Technische
Aufrüstung auch am Checkout: Nach Pionier-Betrieben wie Edeka-Simmel in Mün-
chen testen inzwischen immer mehr Händler die SB-Kassen oder die automatisierte
Bezahlung. Der Genießer-Markt von Dodenhof in Posthausen bei Bremen und der
Zurheide-Markt in Düsseldorf liefern Beispiele dafür.
Mehr Ökologie
Moderne Märkte sind auf Energieersparnis und auf ökologische Nachhaltigkeit aus-
gerichtet. Das betrifft die Beleuchtung im Markt, wo mit Entladungslampen oder
mit der Osram T5-Technologie äußerst stromsparende Systeme eingesetzt werden.
Gleiches gilt für das Kühlmobiliar. Neue Märkte sind außerdem fast obligatorisch
mit Anlagen zur Wärmerückgewinnung ausgestattet (siehe auch Seiten 10 und 22).
Mehr Transparenz
Die Ware steht an erster Stelle. Mittelraum- und Wandregale entwickeln daher kein
gestalterisches Eigenleben, sondern sie rücken das Produkt nach vorne. Im Trend
liegen schnörkellose Formen sowie eine dezente Farbgebung. Gleiches gilt für das
Kühlmobiliar: Mit ihrer Seitenverglasung bringen Kühltruhen die Sortimente schon
aus einigem Abstand und nicht erst bei Draufsicht zur Wirkung. An der Frischethe-
ke werden Rahmenkonstruktionen verdünnt und Stoßkanten zwischen den Glasele-
menten vermieden, um die ungehinderte Sicht auf die Ware zu gewährleisten.
Geschickt im Markt platziert, sorgen Monitore und Displays für Mehrumsatz.
30 Lebensmittel Zeitung direkt · 6/2010
30-di06-10.indd 30 31.05.10 09:44
■ eye-catching belly band around ■ products for testing ■ panoramic advertisement in various sizes
the magazine ■ samples are sent out with LZ direkt ■ sandwich advertisement in various sizes
■ possible to combine with ■ optional for complete edition, partial edition ■ tunnel advertisement in various sizes
advertisement inside the magazine as well as target group selection ■ consecutive page advertising
■ price on request ■ price on request ■ flying page
and many more
We are pleased to provide you with an individual offer.
LEBENSMITTEL
ZEITUNG DIREKT24-25 MEDIA INFORMATION 2018
TITLE
CONCEPT
TITLE CROSSMEDIA- ADVERTISEMENTS
Lebensmittel Zeitung Digital COMBINATION
S Online Advertisement Sales
PAGE 17 + 49 69 7595 - 2538
WEB ADDRESS digital@lebensmittelzeitung.net
www.lebensmittelzeitung.net
DIGITAL ADVERTORIALS SALES
BRIEF OUTLINE Tabea Kihm
LZ Digital is Lebensmittel Zeitung’s paid content news channel. In the course + 49 69 7595 - 2537
of more than 20 years, LZ Digital established itself as an influential portal of kihm@lebensmittelzeitung.net
Lebensmittel Zeitung and is a B2B platform with high frequency. Every day,
a seperate online editorial department provides high-level current and often Online Advertisement Service
exclusive industry news. In addition, it supplies detailed information about all Lydia Bertram
areas of trade and the consumer goods industry. + 49 69 7595 - 1746
bertram@lebensmittelzeitung.net
TARGET GROUP
Decision-makers in trade and consumer goods industry as well as industry-
related service providers. EDITORIAL DEPARTMENT
LZ Digital Department Management
USER DATA Tanja Fries
PUBLISHER ■ 2,201,828 page impressions, 761,347 visits1 + 49 69 7595 - 1454
Deutscher Fachverlag GmbH ■ Regularly in Top 10 of IVW online specialist media net-redaktion@lebensmittelzeitung.net
Mailing address ■ 130,000 unique users / month2
D-60264 Frankfurt am Main ■ Share in decisions: (trade users) 59 % decision makers
Street address ■ 57 % work in mid-level, 13 % in top management3
Mainzer Landstraße 251 ■ 73 % of users use LZ Digital several times per week3 ACCESS CONTROL
D-60326 Frankfurt am Main ■ Exclusive content. Access for subscribers only.
Telephone + 49 69 7595 - 01 More than 14,000 LZ digital subscribers.4
Fax + 49 69 7595 - 2999 1
Source: IVW, May 2017, www.ivw.de
NEWSLETTER sent out to 36,500 users each business day5
2
Source: AGOF internet facts 2016-04,
3
Source: LZnet user survey, April 2016
4
Source: Subscription data LZ, 31.08.2017
5
Source: Database of recipients, 31.07.2017FORMS OF ADVERTISING
WEBSITE
WALLPAPER SUPERBANNER
Format: 980 ×150 px, Format: 980 x 150 px
160 ×600 px Price per week/rotation:
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5,390.00 €
BILLBOARD
FIREPLACE AD Format: 940 × 250/300 x 80 px
Format: 980 × 150 px, Price per week/rotation:
160 x 600 px each 5,890.00 €
Price per week/rotation:
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permanent visibility
MEDIUM RECTANGLE Format:
WEBSITE+MOBILE 160 × 600 px
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STICKY SITEBAR
TEXT ADS permanent visibility
Text: max. 430 characters Format: 300 × 600 px
incl. blank spaces Price per week/rotation:
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story: 3,990.00 €
Placement reservations only valid for six weeks or until 4 weeks prior to
CONTENT BANNER publication date. All prices in euro plus VAT. Max. file size for banner 150 KB,
Format: max. 617 × 250 px for mobile banner 30 KB.
Price per week/rotation: Technical details: www.lebensmittelzeitung.net/datenlieferung
4,290.00 € Prices for exclusive placement (without rotation) on request.
LZ DIGITAL26-27 MEDIA INFORMATION 2018
FORMS OF ADVERTISING
ADVERTORIAL/PRODUCT
OF THE WEEK
TEASER LZ DIGITAL HOMEPAGE TEASER NEWSLETTER TEASER MOBILE ADVERTORIAL ARTICLE
+ +
DIGITAL ADVERTORIAL
■ teaser prominently displayed on LZ Digital homepage, in LZ newsletter and
on mobile devices
■ complete article in the style of LZ Digital‘s layout
■ professional coverage in cooperation with external editor
■ integration of picture galleries and videos possible
■ unlimited link to advertorial PRICE
■ also possible to book as „product of the week“ 15,000.00 €/weekFORMS OF ADVERTISING
NEWSLETTER
DAILY NEWSLETTER LZ AM FREITAG / WEEKLY NEWSLETTER (FRIDAY)
Daily up-to-date news to more than 36,500 recipients1. Daily up-to-date news from our editor-in-chief to more than 36,500 recipients.
MAXI-BANNER TOP MAXI-BANNER TOP
Format: 520 x 200 px Format: 520 x 200 px
Price per week: 4,590.00 € Price: 3,000.00 €
plus LZ Digital breaking news
(delivery depending on news) MEDIUM RECTANGLE
Format: 300 x 250 px
MEDIUM RECTANGLE Price: 2,000.00 €
Format: 300 x 250 px
Price per week News: 3,990.00 €
Price per week IT & Logistics:
3,990.00 €
TEXT ADS
Max. textvolume: 430 characters2
Price per week: 2,500.00 €
More information and newsletter specs:
www.lebensmittelzeitung.net/newsletter-werbung
1
Source: Recipient database, 31.08.2017;
2
incl. spaces, ca. 90 of which for the headline
LZ DIGITAL28-29 MEDIA INFORMATION 2018
FORMS OF ADVERTISING
RETAIL UPDATE AND
NEW PRODUCTS & PROMOTIONS
INTERNATIONAL NEWSLETTER RETAIL UPDATE NEW PRODUCTS & PROMOTIONS
Globally researched news to more than 30,000 recipients2
www.retailupdate.com
MAXI-BANNER
Format: 728 x 180 px
Price/week: 2,990.00 €
TEXT AD
Max. textvolume: 430 characters1
Price/week: 2,100.00 €
MEDIUM RECTANGLE
Format: 300 x 250 px
Price/week: 2,990.00 €
RETAIL UPDATE
www.retailupdate.com
BRIEF OUTLINE
RetailUpdate, the free, English newsletter,
reaches a fast growing and global readership
from fmcg and retail Monday through Friday. PREMIUM PRODUCT ENTRY
For an eye-catching presence in front of decision-makers in the trade:
Your new product is highlighted on the starting page “Neue Produkte” using
More information and newsletter specs: image and long text. In addition, premium entries are displayed on LZ Digital
www.lebensmittelzeitung.net/newsletter-werbung in rotation as an image.
Price: 990.00 €
1
incl. blank spaces, ca. 90 of which for headline
2
Source: recipients database, 31.07.2017 More detailed information www.lebensmittelzeitung.net/neueprodukteDISCOUNT INFORMATION
LZ DIGITAL’S MEDIA-COACH
LZ DIGITAL MEDIA COACH DISCOUNT SCALE
from 4,700.00 3 %
from 10,000.00 5 %
from 16,000.00 10 %
from 24,000.00 15 %
from 32,000.00 20 %
LZ Digital discounts refer to online advertisement within one
insertion year.
LZ Digital‘s media coach supports you in creating your successful digital
B2B communication. It shows: Alternative:
LZ DIGITAL ONE-WAY COMBINATION DISCOUNT
■ which banners catch on with the retailers
■ how your competitors present themselves
In the event of simultaneous insertion in LZ print media within one contract
■ where your communication has the best visibility
year, the discount level granted there can be applied to bookings in LZ Digital
but not the other way around.
Visit the LZ Digital media coach now and see the easy way of The discount more favourable to you in each case will serve as the basis of
digital advertising calculation.
www.mediacoach.lebensmittelzeitung.net
LZ DIGITAL30-31 MEDIA INFORMATION 2018
TITLE
CONCEPT
TITLE ADVERTISEMENTS
LZ NONFOOD TRENDS Advertisement Sales
+ 49 69 7595 -1768
BRIEF OUTLINE nonfood@lebensmittelzeitung.net
LZ NONFOOD trends is published twice annually in January and August as
a supplement to Lebensmittel Zeitung, always in advance of major Nonfood Advertisement Manager
consumer goods trade fairs. The supplement prints reports on all nonfood Rainer Tradt
areas across all groups of goods. The magazine offers market analyses, + 49 69 7595 - 1744
current trends, economic data with a focus on strategies, consumer trends tradt@lebensmittelzeitung.net
and concepts.
TARGET GROUP EDITORIAL DEPARTMENT
NONFOOD trends readers are decision-makers and those in charge of listings Department Management
working in business management, purchasing, distribution and marketing in Nonfood
the area of commerce. Tassilo Zimmermann
+ 49 69 7595 - 2513
PUBLICATION FREQUENCY tassilo.zimmermann@
2 x annually (January and August) lebensmittelzeitung.net
PUBLISHER VOLUME
Deutscher Fachverlag GmbH 18. Volume 2018
Mailing address
D-60264 Frankfurt am Main SUBSCRIPTION PRICE
Street address Individual copies 6.50 € plus postage and statutory VAT.
Mainzer Landstraße 251
D-60326 Frankfurt am Main
Telephone + 49 69 7595 - 01
Fax + 49 69 7595 - 2999EDITION
CIRCULATION
PRINT RUN ANALYSIS DISTRIBUTION ACCORDING TO
Annual average of copies per NIELSEN AREAS
edition
(01.07.2016 – 30.06.2017) 18.2%
7,114 copies
Actual copies
distributed (tvA) 40,596 Nielsen I
8.9%
Nielsen V
of those abroad 1,508 3,479 copies
Sold copies 21,527 24.3% Nielsen VI
of those abroad 1,173
9,498 copies
Subscription copies 20,565
Nielsen II
of those member copies –
individual sales –
other sales 962
Nielsen VII 6.1%
complimentary copies 19,070
2,384 copies
PRINT RUN CONTROL
16.3% Nielsen IIIa
6,371 copies
Nielsen IV
13.4%
12.8% Nielsen IIIb 5,238 copies
5,004 copies
LZ NONFOOD
TRENDS32-33 MEDIA INFORMATION 2018
PRICING
TECHNICAL INFORMATION
2/1 PAGE MAGAZINE FORMAT DISCOUNTS
PRINT EXCEEDING FORM 18,390.002 205 mm wide, 280 mm high with purchase within one insertion
PRINT SPACE W: 374 mm x H: 250 mm year (starting with the first appear-
BLEED1: W: 410 mm x H: 280 mm PRINT SPACE ance of the advertisement)
175 mm wide, 250 mm high
3 columns à 55 mm width Frequency Quantity
1/1 PAGE 9,590.003 discount discount
PRINT SPACE W: 175 mm x H: 250 mm PRINTING AND BINDING
BLEED1 W: 205 mm x H: 280 mm PROCESS 3 advertisements 1/3 page 3%
Cover: Sheet-fed offset printing
Content: Commercial web press with 6 advertisements 1 page 5%
TRADITIONAL COVER PAGES (U) heat-set 2 pages 7%
U2, U3, U4 10,190.003 Saddle stitched
BLEED1
W: 205 mm x H: 280 mm Paper quality nearly wood-free, 12 advertisements 4 pages 10 %
glossy illustration printing
Dot gains
2/3 PAGE HORIZONTAL 7,090.004 Colour TERMS OF PAYMENT
PRINT SPACE W: 175 mm x H: 166 mm 40 % area: 16 % (tolerance ± 4 %) 3 % with payment on advance invoice
BLEED1 W: 205 mm x H: 186 mm 80 % area: 11 % (tolerance ± 3 %) or order confirmation or direct debit
Black by the date of publication
40 % area: 19 % (tolerance ± 4 %)
2/3 PAGE VERTICAL 7,090.004 80 % area: 13 % (tolerance ± 3 %) 2 % discount with payment within 14
PRINT SPACE W: 112 mm x H: 250 mm Minor tonal value deviations are days of invoice date.
BLEED1 W: 130 mm x H: 280 mm the result of the web press printing
process tolerance range. 2 % discount with direct debits within
14 days of invoice date.
1/2 PAGE HORIZONTAL 5,490.004 PROOF
PRINT SPACE W: 175 mm x H: 125 mm Colour-accurate digital/reference Net within 30 days of invoice date
BLEED1 W: 205 mm x H: 145 mm proof (paper simulation of LZ
Nonfood Trends copy paper) with
appropriate measuring elements.1/2 PAGE VERTICAL 5,490.004 DATA FORMATS WARRANTY
PRINT SPACE W: 87 mm x H: 250 mm Digital data are required in PDF/X-3 In the event that incomplete or
BLEED1 W: 101 mm x H: 280 mm format, PSO LWC Improved. deviating data are delivered (texts,
Open-format data are to be avoided. colours, images), we do not guaran-
All fonts used are to be embedded, tee the print result. There is a charge
1/3 PAGE HORIZONTAL 4,290.004 half-tone images require 250 dpi for faulty exposures due to incom-
PRINT SPACE W: 175 mm x H: 84 mm resolution. plete or faulty files, incorrect settings
BLEED1 W:205 mm x H: 104 mm or incomplete information. The same
COLOURS ACCORDING TO applies to additional setting and
EUROSCALE lithography work as well as creation
1/3 PAGE VERTICAL 4,290.004 Colour sequence of further proofs.
PRINT SPACE W: 55 mm x H: 250 mm Black, Cyan, Magenta, Yellow
BLEED1 W: 73 mm x H: 280 mm BANKING INFORMATION
DATA ARCHIVING Frankfurt am Main
Data are archived. For that reason, Account no. 34926
1/4 PAGE HORIZONTAL 3,490.00 it is usually possible to run repeats Routing no. 500 502 01
PRINT SPACE W: 175 mm x H: 62 mm without changes. However, we do not BIC HELADEF1822
BLEED1 W: 205 mm x H: 82 mm assume any guarantee for data. IBAN DE56 5005 0201 0000 0349 26
DATA TRANSFER
ADVERTORIAL 1,750.00 via FTP, e-mail or CD-ROM
MARKETPLACE5 W: 80 mm x H: 110 mm
All prices in Euro, plus statutory value added tax. For discounts see frequency
and quantity scale.
1
additional 4 mm bleed per outer edge. Font in print space only.
2
less 7 % discount
3
less 5 % discount
4
less 3 % discount
5
No discounts available on this format. It also does not count towards scale.
Price applicable to one advertisement space. Additional information at:
www.lebensmittelzeitung.net/nonfoodtrends
LZ NONFOOD
TRENDS34-35 MEDIA INFORMATION 2018
EMPLOYERS
JOB MARKET & EMPLOYER BRANDING
PRINT ONLINE: LZJOBS.DE EVENTS: LZ KARRIERETAG
■ leading B2B medium in fmcg ■ each recruitment ad is online on LZjobs ■ participants: graduates and young
■ established and specific appointments for four weeks professionals
section for positions in top and middle ■ emails sendings to all eligible candidates ■ target group: business, economic, dietetic,
management ■ new online combinations engineering, social sciences, trade and
■ weekly print-run 40,596 copies ■ new possibilities to combine with additional e-commerce
■ strong employer branding aspect B2B job portals ■ employers: retail, fmcg, supplier and
■ new offers for fixed formats in print related services
■ offer for students/applicants:
- exhibiting companies available for
personal interviews
- exhibitor sessions
- expert talks
- CV / portfolio reviews and application
workshopsPRICING
APPOINTMENTS SECTION PRINT
MM-PRICE/COLUMN RECRUITMENT AD FIXED FORMATS
colour / b/w 6.90 €
1. COMBINATION
PRICE CALCULATION 5-columns x 200 mm h (1/2 page)
Number of columns x height of advertisement in mm x price per mm + 4 weeks online visibility of your ad on LZjobs.de 6,145.00 €
COLUMN WIDTHS PRINT SPACE
1-column = 53 mm 280 mm wide, 410 mm high
2-column = 110 mm Example for 5-columns advertisement.
3-column = 167 mm Height of advertisement can be chosen W: 280 mm x H: 200 mm
4-column = 224 mm freely.
5-column = 280 mm 2. COMBINATION
3-columns x 180 mm h
MM-PRICE/COLUMN FOR APPLICATIONS 4.00 € + 4 weeks visibility of your ad on LZjobs.de 3,320.00 €
BOX NUMBER
Domestic 40.00 €
Abroad 60.00 € Example for a 3-columns advertisement
W:167 mm x H:180 mm
COMBINATION: PRINT PLUS ONLINE 3. COMBINATION
Online visibilty for print recruitment ads for 4 weeks on LZjobs.de 2-columns x 150 mm h
1 position 285.00 € + 4 weeks online visibility of your ad on LZjobs.de 1,845.00 €
from 2nd position 285.00 €
for print ad of > 600 mm in total free
Example for a 2-columns advertisement
W:110 mm x H:150 mm
Recruitment ads not subject to discount. In case of billing via an advertisement or recruit-
ment agency ./. 15% broker commission (List price only). All prices plus VAT.
JOBS AND
CAREER36-37 MEDIA INFORMATION 2018
PRICING
ONLINE EMPLOYMENT MARKET
SINGLE RECRUITMENT AD/4 WEEKS ADDITIONAL ATTENTION FOR YOUR RECRUITMENT AD
FULLSERVICE TOPJOB/WEEK 170.00 €
(professional field & 1 region) 680.00 € Teaser of your recruitment ad incl. logo on website,
extension from 4 to 8 weeks 285.00 € in LZ Karriere newsletter and on additional subpages for one week.
TRAINEE POSITION 350.00 € REFRESH 49.00 €
Your recruitment ad placed on top of search results and
extension from 4 to 8 weeks 49.00 €
in Jobmail after two weeks run-time.
INTERNSHIP / TRAINEESHIP 49.00 € ADDITIONAL PROFESSIONAL FIELD 49.00 €
Your recruitment ad published in an additional professional field
OUR SPECIAL OFFER FOR YOUR POS POSITIONS:
ADDITIONAL REGION 49.00 €
STORE MANAGER 299.00 € Your recruitment ad published in an additional region
extension from 4 to 8 weeks 99.00 €
ADDITIONAL PUBLICATION 199.00 €
SALESPERSON 99.00 € Your recruitment ad published on another of our
extension from 4 to 8 weeks 49.00 € B2B job portals for 4 weeks
Recruitment ads not subject to discount. In case of billing via an advertisement or
recruitment agency ./. 15% broker commission (List price only). All prices plus VAT.PRICING
ONLINE EMPLOYMENT MARKET
CONTINGENTS corresponding
Price in € single price
5 recruitment ads for 4 weeks 2,675.00 535.00 € SUPERBANNER
10 recruitment ads for 4 weeks 4,900.00 490.00 €
20 recruitment ads for 4 weeks 9,100.00 455.00 €
25 recruitment ads for 4 weeks 10,375.00 415.00 € SKYSCRAPER
Each contingent is invoiced with the first booking and runs for 12 months.
MORE ATTENTION FOR YOU AS AN EMPLOYER
Price/Week 4 Weeks
SUPERBANNER (728 x 90 px) 950.00 € 2,600.00 €
SKYSCRAPER (160 x 600 px) 850.00 € 2,400.00 €
CONTENT-BANNER (300 x 250 px)
In Rotation 950.00 €
JOBMAIL-BANNER
CONTENT-
Displayed in daily JobMail newsletter
BANNER
to > 3,000 subscribers 350.00 € 950.00 €
JOBS AND
CAREER38-39 MEDIA INFORMATION 2018
GENERAL
TERMS AND CONDITIONS
1. Insertion Order recognised retroactively. Group discounts must in any case be expressly confirmed proofs in due time prior to the insertion start date.
1.1. „Insertion Order“ means the contract between the publisher (hereinafter the in writing by the Publisher. Group discounts shall only be granted for as long as the 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-
„Publisher“) and the customer for the publication of print or other advertisements group affiliate status is held. The expiry of group affiliate status must be reported als requested by the Customer or for which it is responsible. The parties agree that
of an advertiser as the customer (hereinafter the „Customer“) in magazines, promptly; the group discount will expire along with group affiliate status. to the extent the ad materials so allow, the print or other advertisements shall be
ePapers or eMagazines for purposes of dissemination. 4. Millimetres of advertising space In calculating the volume of advertising space of a quality customary for the particular magazine for which advertising space has
1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively purchased, millimetres of advertising copy lines shall be converted into millimetres been booked in accordance with the specifications in the rate card and the order
in electronic form, whose editorial and advertising content (irrespective of any of advertising space at the appropriate rate. confirmation. The foregoing shall apply only if the Customer complies with the
additionalfunctions arising directly from functional technical options, such as links) 5. Right of refusal Publisher‘s requirements for preparing and transmitting the ad materials.
is largely identical to that of the print edition of the same name and which, with 5.1. The Publisher reserves the right to reject advertisements as well as individual 6.4. If the publication of the advertisement fails to reflect the contractually owed
respect to the advertisements contained therein, is marketed together with the ad requests under a given Order, where: quality or service, the Customer shall have a claim to reduction of the contract
print edition. · the content thereof violates the law or other official provisions; or · the content price or to a defect-free replacement advertisement, albeit it only to the extent that
1.3. „eMagazine“ is an edition of a publication published exclusively in electronic thereof was objected to by the German Advertising Standards Council (Deutscher the purpose of the advertisement was compromised.
form, whose editorial and advertising content is generally independent (even Werberat) in a complaint proceeding; or 6.5. The Publisher may refuse to insert a replacement advertisement where:
of the content of any print edition of a magazine of the same name) and which, · it would be unreasonable for the Publisher to publish it due to the content, design, · under terms of contract and principles of good faith this would involve efforts on
with respect to the advertisements contained therein, is marketed independently source or technical form thereof; or the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in
(irrespective of any print edition of the same name). · the advertisements contain advertisements of or for third parties. the performance of the contract; or
2. Print and other advertisements 5.2. Orders for advertisements in magazines shall be binding on the Publisher only · this could only be accomplished at unreasonable cost to the Publisher. If the
2.1. An advertisement may consist of one or more of the following elements: after it has received and approved the proof. Publisher fails to meet any reasonable grace period set by the Customer or if the
· an image or text; 5.3. Advertisements that contain advertising of or for third parties („Tie-in replacement advertisement is again not defect-free, the Customer may claim a
· sound sequences and moving images; Advertising“) must in each case be accepted in advance by the Publisher in writing. reduction in the contract price or rescind the contract. The right of rescission shall
· a sensitive area which, when clicked, links to other Customer or third-party infor- The Publisher may charge a premium for Tie-in Advertising. The Customer shall be be excluded for minor defects in the advertisement. Warranty claims for latent
For our general terms and conditions go to: www.lebensmittelzeitung.net/info/agb
mation via an online and mobile address specified by the Customer. notified promptly if any advertisement is rejected. defects must be asserted within one year from the date on which the statutory
2.2. Advertisements which are not recognisable as such because of the layout shall 5.4. The Publisher may temporarily suspend the insertion of an advertisement in limitation period commences.
be identified by the Publisher as advertising. electronic editions if it has sufficient reason to suspect that the website to which 7. Providing advertisements for electronic editions
2.3. As a rule, the formats listed on the applicable rate card may be used for the hyperlink in the advertisement refers has unlawful content. The foregoing 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and
publication of advertisements. Special ad formats may be permitted subject to shall apply in particular in cases involving investigations by government agencies appropriate advertisements for electronic editions (banners, target URL, ALT text
consultation and review by the Publisher. or a warning letter from an alleged injured party, unless this is clearly unfounded. and any advertising schedules) in the final digital form no later than 5 business
3. Order The Customer shall be notified of the suspension and shall promptly remove days prior to the agreed first publication date. For special forms of advertising, the
3.1. „Order“ means a contract for the publication of multiple advertisements the allegedly unlawful content or shall demonstrate or, where applicable, prove applicable period shall be 10 business days.
providing for a discount to be granted to the advertiser pursuant to the rate card; the lawfulness thereof. The Publisher may offer the Customer to replace the 7.2. If the data files are stored on the Customer‘s server or a third-party server,
the respective advertisements are inserted upon request by the Customer (ad advertisement with another advertisement and/or a hyperlink to another website. the Customer shall notify the Publisher, in compliance with the aforementioned
request). Discounts shall not be granted to companies whose corporate purpose The Publisher may at its discretion charge the Customer for any additional proven conditions, of the URL of the advertisement to be inserted.
includes placing insertion orders for multiple advertisers in order to claim a group costs incurred as a result. The suspension shall be lifted as soon as the suspicion 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in
discount. If a given Order permits individual ad requests, the Order must be settled has been allayed. text form. The aforementioned shall also apply mutatis mutandis for the addresses
within one year from the date of the first advertisement‘s publication, provided the 5.5. The Publisher may in particular retract an advertisement that has already been specified by the Customer, to which the advertisement is to refer.
first advertisement is requested and published within one year from the date on published from the electronic edition if the Customer subsequently changes the 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-
which the Order was placed. content thereof without discussing this with the Publisher first or changes the link‘s tive advertisements. If the advertisement is not provided in proper form, specifically
3.2. If any ad requests under a given Order are not performed due to circumstances URL or where the content of the linked website is materially changed. In such case, if it is supplied late or subsequently changed, the Publisher shall not warrant for the
for which the Publisher is not at fault, the Customer shall, notwithstanding any the Customer has no right to a replacement at no charge, although the Publisher agreed dissemination thereof.
other legal obligations, pay the difference between the discount granted and the will retain its agreed payment claim. 7.5. If, after the aforementioned periods have expired, the Customer wishes to
discount corresponding to the number of advertisements actually placed. Unless 6. Ad materials for magazines replace or change the advertisement or deviate from any existing advertising
agreed otherwise, the Customer shall have a retroactive claim to the discount 6.1. If a Customer has specific preferences as to the positioning of the advertise- schedule, then the Publisher shall check whether such changes can still be made in
corresponding to the actual number of advertisements it placed within a given year. ments, the Order must be received by the Publisher promptly enough to allow view of the originally scheduled publication date. If this is not the case, the terms
3.3. If a group discount is claimed for group affiliates, the advertiser shall submit it to notify the Customer before the submission deadline if the Order cannot be originally agreed shall apply.
written proof of its group affiliate status. Group affiliates within the meaning of this processed as requested. Classified ads shall be printed in the appropriate section 8. Warranty and liability
provision are entities in which another entity holds an interest of least 50%. In the without any express agreement between the parties being required. 8.1. Within the framework of foreseeable requirements, the Publisher warrants the
case of corporations, group affiliate status shall be proven by confirmation by an 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials best possible reproduction of the advertisement commensurate with customary
auditor or by submitting the most recent annual report and in the case of partner- or other advertisements in magazines on time and in defect-free condition. For technical standards in each case. The warranty shall not cover minor defects. How-
ships, by submitting an extract of the commercial register. Proof must be submitted delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon- ever, the Customer is aware that based on the current state of the art technology it
on or before the close of the insertion year. Proof submitted later may not be ding in particular to the format and the technical requirements of the Publisher - ad is not always possible to reproduce an advertisement that is completely freeYou can also read
