MEDIA INFORMATION 2020 - Deutsches Ärzteblatt - Mediadaten Deutscher Ärzteverlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA INFORMATION
2020
Ausgabe A
www.aerzteblatt.de
Die Zeitschrift der Ärzteschaft Gegründet 1872
Deutsches Ärzteblatt
Deutsches Ärzteblatt 5 │ 2020
Job Market and Classified Adverts
5
Krankenhaus
Ärztinnen und Ärzte fühlen
sich überlastet Seite 186
Zertifizierte Fortbildung
Kindlicher Hüftschmerz Seite 72
www.aerzteverlag-media.de
TABLE OF CONTENTS | 2 Contacts | 3 Journal Profile | 4 Circulation and Distribution Analysis | 6 Job Market Print | 7 Job Market Print Image | 9 Job Market Online | 10 Job Market Print/Online Combination | 11 Job Market Online Banner | 13 Job Market OPERATION KARRIERE | 16 Classified Advertisements | 17 Delivery | 18 Schedule | 20 Terms and Conditions | 22
CONTACTS | 3
JOB MARKET AND CLASSIFIED ADVERT SALES ADVERTISING MANAGEMENT EDITORIAL DEPARTMENT
Head of Sales SALES JOB MARKET Head of Customer Center Editor-in-Chief
Job/Classified Market Central/South Michael Heinrich Egbert Maibach-Nagel
Michael Laschewski Annette Freyermuth Phone +49 (0) 2234 7011-233 Phone +49 (0) 30 246267-0
Phone +49 (0) 2234 7011-252 Key Account Manager heinrich@aerzteverlag.de Fax +49 (0) 30 246267-20
Mobile +49 (0) 173 5415651 Phone +49 (0) 2234 7011-217 maibach-nagel@aerzteverlag.de
laschewski@aerzteverlag.de Mobile +49 (0) 172 2169438 Advertising Management Job Market
freyermuth@aerzteverlag.de Phone +49 (0) 2234 7011-220
SALES JOB MARKET stellenanzeigen@aerzteverlag.de
North/Central/East Stefan Pankalla
Piero Dutkiewicz Sales Manager Advertising Management
Key Account Manager Phone +49 (0) 2234 7011-516 Classified Adverts
Phone +49 (0) 2234 7011-246 pankalla@aerzteverlag.de Phone +49 (0) 2234 7011-290
Mobile +49 (0) 172 8154302 kleinanzeigen@aerzteverlag.de
dutkiewicz@aerzteverlag.de Saskia Krupp
Sales Manager
Alfred Friedrich Telefon +49 2234 7011-396
PRODUCT MANAGEMENT
Sales Manager krupp@aerzteverlag.de
Phone +49 (0) 2234 7011-247
Anja Steiling
friedrich@aerzteverlag.de SALES CLASSIFIED MARKET
Phone +49 (0) 2234 7011-236
Birgit Schäfer
steiling@aerzteverlag.de
Violetta Daniel Sales Manager (nationwide)
Sales Manager Phone +49 (0) 2234 7011-443
Isabel Schröter
Phone +49 (0) 2234 7011-474 schaefer@aerzteverlag.de
(Operation Karriere)
daniel@aerzteverlag.de
Phone +49 (0) 2234 7011-479
schroeter@aerzteverlag.de
Angelina Schmitt
Sales Manager
Phone +49 2234 7011-203
a.schmitt@aerzteverlag.deJOURNAL PROFILE | 4
BRIEF DESCRIPTION TARGET GROUP
The German Medical Journal is the official publication of the German Medical All employed physicians in the Federal Republic of Germany.
Association (Association of German Chambers of Physicians) and the National These are addressed with the following allocation options:
Association the Statutory Health Insurance Physicians. ▪ A: Practice allocation (registered physicians)
It is the only title in the specialist medical press to address all working physi- ▪ B: Clinic allocation (hospital physicians)
cians in the Federal Republic of Germany. ▪ C: All other physicians
The aim of the editors is to inform physicians competently and objectively. The
editorial content in particular offers: For non-employed, retired and other physicians working in other non-medical
▪ current reports on professional, health and social policy areas there is a different monthly edition M. There are separate media data
▪ current, practice-oriented medical education available for this.
▪ scientific contributions to medicine
▪ notifications from the publisher PUBLISHING AUTHORITY
▪ current, practical reports on industry and pharmaceutical research German Medical Association (Association of German Chambers of Physicians)
▪ f urther contributions on management topics from clinic and practice and National Association of Statutory Health Insurance Physicians
▪ supplements and special pages on various topics (see publication schedule)
PUBLISHER
The German Medical Journal is by far the most widely read of all the specialist German Medical Association (Association of German Chambers of Physicians)
medical journals. Its excellent media performance values recommend it as the and National Association of Statutory Health Insurance Physicians
leading advertising media for advertising to physicians as a target group.
The respective allocation options can be booked separately or in combination. PUBLISHING HOUSE
The jobs and classified adverts section is laid out the same way. Deutscher Ärzteverlag GmbH
By combining it with zm – Zahnärztliche Mitteilungen from the same publisher, Dieselstraße 2 | 50859 Köln (Germany)
your advertising can simultaneously reach all employed physicians and dentists Postfach 40 02 54 | 50832 Köln (Germany)
in Germany.
WEB
www.aerzteverlag.de
www.aerzteverlag-media.de
www.aerzteblatt.de
www.aerztestellen.deJOURNAL PROFILE | 5
VOLUME BOOKBINDING PROCEDURE
Volume 117, 2020 Perfect binding with head lay
PUBLICATION FREQUENCY JOB AND CLASSIFIED ADVERTISEMENT SECTION
weekly Appears uniformly in each allocation options. The publication of advertisements
(double issues in January, June, July, August, and December, with a total of less than 100 mm takes place exclusively in the classifieds sec-
see publication schedule) tion. This also applies to the publication of all advertisements whose content
relates to classifieds.
MEMBERSHIP
LA-MED, IVW, AGOF BANK DETAILS
Deutsche Apotheker- und Ärztebank Köln
FORMAT Account no.: 0
101 107 410, BLZ 300 606 01
207 × 280 mm IBAN DE28 3006 0601 0101 1074 10
BIC DAAEDEDD
TYPE AREA
Editorial advertisements: 173 mm wide; 254 mm high Postbank Köln
Classified adverts: 186 mm wide; 260 mm high Account no.: 1
9 250 506, BLZ 370 100 50
IBAN DE83 3701 0050 0019 2505 06
BLEED BIC PBNKDEFF
3 mm on each side to be trimmed
TERMS OF PAYMENT
BASIC FONT Payable net immediately upon receipt of invoice
7 point Helvetica Neue. Compressed for classified adverts, only headlines bold
AGENCY COMMISSION
PRINTING PROCESS 10 % of customer’s net
Offset printing
(max. 60 lines/cm, for adverts in the classified section max. 48 lines/cm). VALUE ADDED TAX
There are no extra costs when sending files suitable for exposure for offset The legal amount of value added tax is included in all prices.
printing.CIRCULATION AND DISTRIBUTION ANALYSIS | 6
CIRCULATION ANALYSIS
Average number of copies (2nd quarter 2019) Complete allocation German Medical Journal – Clinic allocation (RPI range)
Print run 373,342 0 20 40 60 80 100
Actually didstributed issues (ADI) 371,380 66.9 %
63.4 %
Paid circulation 369,339
74.2 %
Circulation sent abroad 147
All hospital physicians
Subscribed copies 369,320
Ward and resident physicians
Member portion of circulation 368,579 Head and senior physicians
Retail sales –
LA-MED specialist study 2018
Other sales 19
Free copies 2,041
Remaining and archive copies 1,962
Source: IVW, status: 2nd quarter 2019JOB MARKET PRINT | 7
TARGET GROUP
Reduced mm price for job adverts b+w, 2/3/4 colours*:
Employed physicians
Job offers** Physicians € 13.10
PRINT RUN
373,342 copies Management € 13.10
Science/research € 13.10
RANGE
66.9 % of all hospital physicians Abroad € 13.10
74.2 % of all head and senior physicians Personal image Image/job advert combination –
63.4 % of all ward and resident physicians € 15.200.00
advert two pages
(LA-MED specialist study 2018)
Agency offers € 13.10
ADVERT DEADLINE Job/Agency
Wednesday 10 a.m. commercial € 13.10
requests***
Please note holiday-related rescheduling.
(minimum size 1/2 page vertical or
Online job markets** € 23.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS horizontal)
1 working day before the advertisement deadline Top-Job placement as a teaser in the table of contents of
€ 370.00
PHYSICIAN JOBS (ÄRZTESTELLEN)
TYPE AREA
186 mm wide; 260 mm high The above prices include additional publication of the advertisement on
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; 4 columns = 186 mm www.aerztestellen.de
Advertisements are placed and calculated according to text content.
* Minimum size for colour adverts: 30 mm
Colour printing from the European scale according to DIN 16539. Colour sequence
black, cyan (HKS 47), magenta (HKS 25), yellow (HKS 3)
** no discounts
*** published exclusively in printJOB MARKET PRINT | 8
PRICES AND SIZES (WIDTH × HEIGHT)
JOURNAL SIZE TYPE AREA BLEED SIZES Switch to greater value to increase
207 × 280 mm 186 × 260 mm (including 3 mm bleed margin) responses! The job offer with an addi-
Total of 1,040 mm 1/1 page = 213 × 286 mm tional upgrade at a special price.
1 1/2 page = 317 × 286 mm For more information, call
BLEED COLUMN WIDTH 2 pages 420 × 286 mm +49 (0) 2234 7011-250
3 mm on each side to be trimmed 1 column = 45 mm; 2 columns = 92 mm;
3 columns = 139 mm; 4 columns = 186 mm
1/1 page vertical 1/2 page vertical 1/2 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 260 mm 92 × 260 mm 186 × 128 mm
€ 13,624.– € 6,812.– € 6,707.20
1/3 page horizontal 1/4 page corner 1/4 page horizontal
b+w/2c/3c/4c b+w/2c/3c/4c b+w/2c/3c/4c
in the type area in the type area in the type area
186 × 84 mm 92 × 128 mm 186 × 62 mm
€ 4,401.60 € 3,353.60 € 3,248.80IHRE VORTEILE
▪
Redaktioneller Charakter
JOB MARKET PRINT IMAGE | 9
▪
Starke Präsenz Ihrer Klinik
▪
Höherer Informationsgehalt und Mehrwert für den Kandidaten
▪
Aufmerksame Platzierung Ihrer Themen im Print-Stellenmarkt
des Deutschen Ärzteblattes, sowie Online auf aerztestellen.de
▪
Glaubwürdige Positionierung der Arbeitgebermarke
▪
Stärkung Ihres positiven Images
KONDITIONEN
▪
Aufbau: Das Thema wird in einem tabellarischen Raster dargestellt
JOB INSIGHT Format: 1/2 Seite quer
ADVERTORIAL “IM FOCUS”
▪
Platzierung: weit vorne im Stellenmarkt des Deutschen Ärzteblattes und auf der Startseite www.aerztestellen.de
▪
Job Insight offers you the opportunity to place your clinic profilePreis:
as a supple-
▪
The(zzgl.
3.900,– € Einzelpreis Advertorial “Im Focus”
MwSt., Mengennachlässe offers you a content-oriented and attention-grab-
auf Anfrage)
ment in the high-quality editorial environment of the German Medical Journal/ bing form of communication with hospital doctors! Placed prominently in the job
clinic edition. AUFBAU market, it strengthens your employer branding in addition to your medical job
advertisements in the German Medical Journal.
Hinweis auf Advertorial
Integration des Logos und
Klinik-Name
Headline mit dem Fokusthema
Variable Bausteine zu den Redaktionell aufbereitete
individuellen Fokusthemen Texte zu den einzelnen Bausteinen
SCOPE AND PRICE
▪ Editorial preparation of your topic including layout design in a tabular grid
SCOPE AND PRICE ▪ Correction and release loop
▪ Editorial creation of a 2- or 4-page supplement by a journalist including lay- ▪ Placement: Prominently in the job market of the German Medical Journal as
out design well as online on the homepage www.aerztestellen.de
▪ Correction and release loop ▪ Format: 1/2 page horizontal, unit price: € 3,900 (quantity discounts on
▪ Printing and publication of the supplement (191,000 copies) in the clinic edi- request)
tion of the German Medical Journal (Deutsches Ärzteblatt)
▪ Additional special print possible for your individual use
▪ Price: 2-page clinic profile: € 14,950, 4-page clinic profile: € 22,125JOB MARKET ONLINE | 10
PRICES AND FORMATS TO GET MORE ATTENTION
Online job market* Duration Price
Online first job advertisement – already 2 days after advertising deadline 30 days Included in print price
Top-Job – your premium placement; prominent placement on the home page and in the results list as well as in the
30 days € 370.–
newsletters
7
days (within the
Refresher – date update during runtime: Your online job ad is again well ahead of the result list, price per position € 460.–
6 weeks)
Employerprofile – Advertise with your employer advantages and present yourself individually in text, picture and/
12 months € 1,200.–
or video! Link to your job advertisements on www.aerztestellen.de included.
Job adverts for young physicians (residents/physicians in training) on www.operation-karriere.de 6 weeks € 250.–**
The online job adverts can be made available as PDF or html files.
* The www.aerztestellen.de online job market can only be used in the print/online combination. The range you need!
** In combination with the German Medical Journal and aerztestellen.deJOB MARKET PRINT/ONLINE COMBINATION | 11 ADVERTISEMENT PACKAGES: WITH EVEN MORE RANGE … Our services for your chief, senior and specialist search Package 1 Package 3 Print job advertisement 1/4 page 4c in the German Medical Journal, 1 position Print job advertisement 1/2 page 4c in the German Medical Journal, 2 positions Premium HTML job advertisement in responsive format on 2 premium HTML job advertisements in responsive format on www.aerztestellen.de and mobile www.aerztestellen.de and mobile Duration 30 days, categorised by function, subject area and region Duration 30 days, categorised by function, subject area and region Online-first publication, 7 days earlier than print Online-first publication, 7 days earlier than print Refresher after 15 days 2 refreshers after 15 days JobMail service newsletter, sent to an average of 24,500 subscribers JobMail service newsletter, sent to an average of 24,500 subscribers Total price: € 4,990.– Total price: € 9,300.– Package 2 Print job advertisement 1/2 page 4c in the German Medical Journal, 1 position Premium HTML job advertisement in responsive format on www.aerztestellen.de and mobile Duration 30 days, categorised by function, subject area and region Online-first publication, 7 days earlier than print Refresher after 15 days JobMail service newsletter, sent to an average of 24,500 subscribers Total price: € 8,400.–
JOB MARKET PRINT/ONLINE COMBINATION | 12 ADVERTISEMENT PACKAGES: WITH EVEN MORE RANGE … Our services for your successful search for the next generation of physicians Package 4 Print job advertisement 1/4 page 4c in the German Medical Journal, 1 position HTML job advertisement in responsive format on www.aerztestellen.de and mobile Duration 30 days, categorised by function, subject area and region Online-first publication, 7 days earlier than print JobMail service newsletter, sent to an average of 24,500 subscribers HTML job advertisement in responsive format on www.operation-karriere.de Duration 6 weeks, categorised by function, subject area and region Total price: € 3,600.– Optional: Premium HTML job advertisement in responsive format on www.aerztestellen.de and mobile Total price: € 4,700.–
JOB MARKET ONLINE BANNER | 13
CHARACTERISTICS IN BRIEF (WWW.AERZTEBLATT.DE) HITS AERZTEBLATT.DE
of which smartphone apps
9,038,349 page impressions 681,307 page impressions
4,976,644 visits 103,319 visits
2,260,000 unique users (AGOF 01/2020)
January 2020
ONLINE ADVERTISEMENT COMPLIANT TO HWG (GERMAN DRUG ADVERTISING ACT)
HWG compliant banner delivery for prescription drugs (HWG § 10) is possible
on request – on www.aerzteblatt.de as well as in the newsletters
CATEGORIES
Home, Online training CME, Archive
News, Topics, Politics, Medicine, DÄ plus
The responsive Internet offer of the German Medical Journal is aimed at all YOUR CONTACT FOR ONLINE ADVERTISING
doctors. It supplements the contents of the title and expands them by numerous Sales Job market/Classified Ads
offers in the areas of information and service. The portal offers daily news, the Lisa Beck
possibility of certified online further education CME, discussion forums, blogs, Telefon +49 (0) 2234 7011-503
an online archive of all editorial contributions since 1973 as well as a current beck@aerzteverlag.de
job market with targeted search functions and application possibilities.
In addition to the responsive website, a free iPhone or Android app with a
reduced content offer is provided for aerzteblatt.de in order to be able to
retrieve relevant information quickly and purposefully on the move.
In addition, the German Medical Journal offers various newsletters that provide
information by e-mail about the latest news from the political, medical, medical,
university and foreign sectors, as well as news from the German Medical Jour-
nal’s website.JOB MARKET ONLINE BANNER | 14
DISPLAY ADVERTISING
Banner format Desktop Tablet/ Smartphone Price classified booking Price website rotation (RoS)
Superbanner 728 × 90 px 300 × 150 px € 95.– TKP € 75.– TKP
max. file size 50 KB max. file size 50 kb
Skyscraper 120 × 600 or 160 × 600 px 300 × 150 px € 95.– TKP € 75.– TKP
max. file size 50 K max. file size 50 kb
Medium Rectangle 300 × 250 px 300 × 150 px € 125.– TKP € 90.– TKP
max. file size 50 KB max. file size 50 kb
Halfpage Ad 300 × 600 px 300 × 150 px € 140.– TKP € 110.– TKP
max. file size 50 KB max. file size 50 kb
Wallpaper 728 × 90 px/ 300 × 150 px € 140.– TKP € 110.– TKP
120 × 600 px or 120 × 600 px, max. file size 50 kb
max. file size 40 KB per file
Billboard 775 – 920 × 250 px 300 × 150 px € 140.– TKP € 110.– TKP
max. file size 80 KB max. file size 50 kb
HWG-compliant banner delivery possible on request.
Formats: HTML, GIF, JPG, PNG
A banner campaign is always named after its main format (banner format on desktop) and includes alternative formats for playout on mobile devices (tablet and smartphone). Therefore,
the delivery of additional advertising media with their respective technical specifications for tablet and smartphone is required. The number of ad impressions booked refers to the entire
campaign.JOB MARKET ONLINE BANNER | 15
NEWSLETTER ADVERTISING
The following newsletters and placement options can be subscribed to at www.aerzteblatt.de:
Newsletter Publication frequency Subscribers Ø Opening rate Medium Rectangle Content Breaking Ad Advertorial Teaser
300 × 250 px 600 × 150 px 600 × 150 px
max. file size 99 kb max. file size 99 kb max. file size 99 kb
Aerzteblatt.de 5×/week, weekdays 41,209 36% € 90.– TKP € 90.– TKP € 90.– TKP
ePaper-Notification/
44×/year 33,412 34% € 90.– TKP € 90.– TKP € 90.– TKP
Web App*
Cardiology-Newsletter* 1. Saturday/month 20,200 36% € 150.– TKP € 150.– TKP € 150.– TKP
Neurology-Newsletter* 1. + 3. Saturday/month 20,517 38% € 150.– TKP € 150.– TKP € 150.– TKP
Oncology-Newsletter* 1. + 3. Saturday/month 15,700 36% € 150.– TKP € 150.– TKP € 150.– TKP
Pneumology-Newsletter* 1. Saturday/month 13,913 34% € 150.– TKP € 150.– TKP € 150.– TKP
Urology-Newsletter* 1. Saturday/month 10,040 35% € 150.– TKP € 150.– TKP € 150.– TKP
Last update: February 2020 All prices per thousand subscribers
* HWG-compliant banner delivery possible on request.
** 300 characters incl. spaces, 1 image (180 × 92 px)JOB MARKET OPERATION KARRIERE | 16 JOB MARKET – YOUNG PROFESSIONALS OPERATION KARRIERE – THE YOUNG PROFESSIONAL CONGRESS Operation Karriere is the leading young professional congress for medical stu- ▪ The presentations provide specific information about important sections of dents, resident physicians and young hospital physicians. Our series of events of- university medical studies, career opportunities as a physician, occupa- fers participants in several university cities the ideal opportunity to get to know tion-specific fields and many opportunities for further education. employers from clinics, companies, the healthcare industry and associations and ▪ Additional workshops provide valuable knowledge and practical tips on topics to make valuable contacts. such as education and training, the job search and application strategies. The career portal at www.operation-karriere.de offers a job market with vacant Small group work ensures efficient and intensive discussions on the profes- positions for assistant doctors/doctors in continuing education, clinical trainee- sional issues that move young physicians and medical students. ship, practical year, scholarship and student job. In the four categories “Medizin- ▪ A large accompanying career fair fills out the scope of Operation Career. Per- studium”, “Assistenzarzt“, “Bewerbung & Berufsstart“ and “Von Beruf Arzt“ cur- sonnel experts from potential employers are on hand for the first conversa- rent topics, worth knowing and background information are published to the tion about your company and to provide insights. medical career way as well as the post-reporting of congresses. Further informa- tion on advertising opportunities at www.operation-karriere.de can be found in the separate media data for Operation Career. Reserve or book your exhibition stand for the following locations and dates: Dates Venue Registration deadline Sa 01.02.2020 Frankfurt am Main (+ MTA next) Campus Westend Johann Wolfgang Goethe University Fr 01.11.2019 Sa 28.03.2020 Bochum (+ MTA next) Ruhr University Bochum Fr 03.01.2020 Fr 19.06.2020 Hamburg University Clinic Hamburg-Eppendorf Fr 20.03.2020 Fr 03.07.2020 München Konferenzzentrum München Fr 03.04.2020 Sa 07.11.2020 Berlin (+ MTA next) dbb forum Friedrichstraße Fr 07.08.2020 Sa 21.11.2020 Köln KOMED-Konferenzbereich in MediaPark Fr 21.08.2020 Sa 05.12.2020 additional site Leipzig University Leipzig Fr 04.09.2020 We recommend registering your exhibition stand early. Spaces for stands are normally booked up well before the deadline. For more information, go to www.operation-karriere.de. You can obtain the detailed exhibitor documents at www.aerzteverlag-media.de.
CLASSIFIED ADVERTISEMENTS | 17
TYPE AREA:
Price
186 mm wide, 260 mm high;
1 column = 45 mm; 2 columns = 92 mm; 3 columns = 139 mm; 4 columns = 186 mm; Basic price (per mm) for the 45-mm-wide millimeter advert € 13.50
total in millimeters: 1,040 mm
Reduced mm price for adverts in the following categories (b+w, 2/3/4 colours)**
EDITIONS:
Complete editions: Residential establishment offers (only for cities and municipalities) € 12.90
Employed physicians
Outpatient/ward cooperation
PRINT RUN: Associations
373,342 copies Practice Dissolution – Clinical Practice Dissolution – Practices Ab- € 12.80
road – Practice Offices – Practice Advice/Management – Practice
ADVERT DEADLINE: Facilities/Needs – Practice Data Entry
Wednesday at 10 a.m.; please note holiday-related deadline rescheduling
Training and Further Education € 11.90
FINAL DEADLINE FOR RECEIPT OF PROOF PRINTS:
1 working day before the advertisement deadline Calendar entry up to 21 mm, b+w € 180.–
Calendar entry up to 31 mm, b+w € 280.–
Discounts on request.
Leisure/Marriage/Partnership
Capital market – Real estate market
MISCELLANEOUS
€ 9.80
Art/Antiques
Courses
Numbered advert service* € 12.–
Travel – Clinics/Resorts/Sanatoriums € 9.60
In addition to the basic price for advertisement texts which are
€ 2,600.– Miscellaneous – Student counselling € 10.50
mainly an Internet address, we charge a price premium of
Private family adverts (congratulations, anniversaries, obituaries) € 3.95
* no discounts
Ads are placed and calculated according to text content.
** M
inimum size for colour adverts: 30 mm; colour printing from the Europe scale accord-
ing to DIN 16539; colour sequence: black, cyan, magenta, yellowDELIVERY | 18
DIGITAL PRINTING DOCUMENTS
TRANSFER OF DIGITAL DATA COLOR SPACE
Before digital advertisements can be transferred, the advertising management The data should be in the CMYK colour space. Any special colours (to be dis-
must have a corresponding advertisement contract for the advertisements. The cussed with the publisher!) must be correctly named (HKS or Pantone). If you
general advertising deadlines apply. A 1:1 printout or a final colour press proof would like to work in the media-neutral LAB colour space, please pay for a proof
is required to check the advertisement which is been transferred. in order that the print results can be checked in advance. Since the conversion
to CMYK color space requires massive intervention in your data, neither the
TRANSFER OF ADVERTISEMENT publisher nor the printer can guarantee correct color reproduction without ap-
File names must contain the journal name, the edition and the customer names proval for printing of this proof.
Please avoid special characters, spaces and umlauts.
DESIGN
TRANSMISSION BY EMAIL Please do not add any additional texts to your document – they will otherwise
Please always send the data compressed as a ZIP file: be printed. If you would like to send us additional information, simply send it to
Job adverts: stellenanzeigen@aerzteverlag.de us by e-mail. Please generate the PDF without register marks for page propor-
Classified adverts: rubrikanzeigen@aerzteverlag.de tionate advertisements. Please create full-page advertisements that are to be
trimmed with trim marks and bleed.
DATA ARCHIVING
All data are archived. Unmodified repetitions are therefore normally possible. WARRANTY/ADDITIONAL COSTS
However, a data guarantee will not be accepted. Only the data on the data medium can also be exposed. The publisher accepts no
liability for deviations in texts, images and colours. Incorrect exposures on the
DATA FORMATS basis of incomplete or erroneous files, incorrect settings or incomplete infor-
An unseparated PDF file must be delivered. Open data formats (e.g. InDesign mation are still charged. This also applies for additional type or litho work as
QuarkXPress, etc.) should be avoided. At the very least, the file must be print- well as for the creation of incorrect proofs.
able, i.e. all fonts used must be embedded. Halftone images require a resolution
of 300 dpi; line art images a resolution of at least 600 dpi.DELIVERY | 19
TECHNICAL SPECIFICATIONS
Any advertising material requires the coordination with Deutsches Ärzteverlag
or Business Advertising. The publisher has the right to reject advertising materi-
al that is not designed according to specifications, is incorrectly programmed or
is aimed at misleading or massively disturbing the user.
LEAD TIME AND DELIVERY
Lead time for delivery of AdServer redirects/standard formats:
5 working days
Non-Health: Health:
Delivery of advertising material: banner@businessad.de minschke@aerzteverlag.de
Your contact: admanagement@businessad.de
FILE FORMAT AND FILE WEIGHT
File type: HTML5; ClickTag support; max. weight: 120 KB
Alternative graphics: GIF/JPG
For technical questions please contact:
admanagement@businessad.deSCHEDULE | 20 Issue Date of publication Advertisement deadline Special topics no. at 10 a.m. 1/2 Mo 06.01.2020 Wed 18.12.2019 3 Fri 17.01.2020 Wed 08.01.2020 4 Fri 24.01.2020 Wed 15.01.2020 5 Fri 31.01.2020 Wed 22.01.2020 6 Fri 07.02.2020 Wed 29.01.2020 7 Fri 14.02.2020 Wed 05.02.2020 8 Fri 21.02.2020 Wed 12.02.2020 9 Fri 28.02.2020 Tu 18.02.2020 10 Fri 06.03.2020 Wed 26.02.2020 11 Fri 13.03.2020 Wed 04.03.2020 12 Fri 20.03.2020 Wed 11.03.2020 13 Fri 27.03.2020 Wed 18.03.2020 14 Fri 03.04.2020 Wed 25.03.2020 15 Fri 10.04.2020 Wed 01.04.2020 16 Fri 17.04.2020 Tu 07.04.2020 17 Fri 24.04.2020 Wed 15.04.2020 18 Fri 01.05.2020 Wed 22.04.2020 19 Fri 08.05.2020 Tu 28.04.2020 20 Fri 15.05.2020 Wed 06.05.2020
SCHEDULE | 21 Issue Date of publication Advertisement deadline Special topics no. at 10 a.m. 21 Fri 22.05.2020 Wed 13.05.2020 22 Mo 01.06.2020 Tu 19.05.2020 23/24 Fri 12.06.2020 Wed 03.06.2020 25 Fri 19.06.2020 Tu 09.06.2020 Special pages “Working in Switzerland” 26 Fri 26.06.2020 Wed 17.06.2020 27/28 Mo 06.07.2020 Wed 24.06.2020 29/30 Mo 20.07.2020 Wed 08.07.2020 31/32 Mo 03.08.2020 Wed 22.07.2020 33/34 Mo 17.08.2020 Wed 05.08.2020 35/36 Mo 31.08.2020 Wed 19.08.2020 37 Fri 11.09.2020 Wed 02.09.2020 38 Fri 18.09.2020 Wed 09.09.2020 39 Fri 25.09.2020 Wed 16.09.2020 40 Fri 02.10.2020 Wed 23.09.2020 41 Fri 09.10.2020 Wed 30.09.2020 42 Fri 16.10.2020 Wed 07.10.2020
SCHEDULE AND TERMS AND CONDITIONS | 22 Issue Date of publication Advertisement deadline Special topics no. at 10 a.m. 43 Fri 23.10.2020 Wed 14.10.2020 44 Fri 30.10.2020 Wed 21.10.2020 45 Fri 06.11.2020 Wed 28.10.2020 46 Fri 13.11.2020 Wed 04.11.2020 47 Fri 20.11.2020 Wed 11.11.2020 48 Fri 27.11.2020 Wed 18.11.2020 49 Fri 04.12.2020 Wed 25.11.2020 50 Fri 11.12.2020 Wed 02.12.2020 51/52 Mo 21.12.2020 Wed 09.12.2020 The general terms and conditions can be found at: www.aerzteverlag.de/agb
Die Zeitschrift der Ärzteschaft Gegründet 1872
Ausgabe A
www.aerzteblatt.de
PP für Psychologische Psychotherapeuten und
Kinder- und Jugendlichenpsychotherapeuten
Ausgabe P
www.aerzteblatt.de
STUDIEREN
medizinstudieren.aerzteblatt.de
MEDIZIN
Das Magazin des Deutschen Ärzteblattes für Studierende der Medizin
Die Zeitschrift der Ärzteschaft Gegründet 1872
Ausgabe M
www.aerzteblatt.de
Hessisches Ärzteblatt
Online unter: www.laekh.de
Die Zeitschrift der Landesärztekammer Hessen 80. Jahrgang
Deutsches Ärzteblatt 5 │ 2020
Foto: © Science RF – stock.adobe.com
Krankenhäuser
Der Strukturwandel schreitet voran
5
„Gen-SSchere“ ermöglicht
Manip
pulaation am Erbgut
Krankenhaus KBV-Vertreterversammlung: Organspende
Ärztinnen und Ärzte fühlen Rück- und Ausblick auf Klares Votum des Bundestages für die
sich überlastet Seite 186 eine Gesetzesflut Seite 13 Zustimmungslösung Seite 55
Zukunft E-Health Angeborene Hydronephrose Autismus-Spektrum-Störung
Zertifizierte Fortbildung Antidepressiva: Zertifizierte Fortbildung In der neuen Rubrik „Aus dem Die CME-Fortbildung befasst Aus Sicht einer Ärztin und
Kindlicher Hüftschmerz Seite 72 Ungeahnte Effekte Vitaminsubstitution im Präsidium“ kommentiert sich mit aktuellen Aspekten Betroffenen berichtet
der Therapie Seite 31 Ecuador Psychotherapie Masterplan 2020 nichtkindlichen Bereich Seite 80 Dr. med. Susanne Johna der Diagnostik und Therapie Dr. med. Christine Preißmann
Geduld Ein Fach Auf in eine Chancen und Risiken der bei einer der häufigsten Auf- über die gesundheitliche
im Chaos für Neugierige neue Runde Digitalisierung im Gesund- fälligkeiten bei der pränatalen Versorgung von Menschen
|
heitswesen Ultraschalluntersuchung mit Autismus
ZFA OUP DIVI
3 I 2020 Offizielles Organ
96. JAHRGANG
Deutscher
Berufsverband
der Hals-Nasen-
67 . Jahrgang
68 Ohrenärzte e. V.
Orthopädische und Unfallchirurgische Praxis
Zeitschrift für Allgemeinmedizin / German Journal of Family Medicine Vereinigung Süddeutscher Orthopäden und Unfallchirurgen e.V. Mitgliederzeitschrift der Deutschen Interdisziplinären Vereinigung für Intensiv- und Notfallmedizin (DIVI)
THEMENHEFT
Hüft- Schwerpunkt
arthroskopie Organtransplantation
Aktuelle Infos zu 2020 | 45. Jahrgang
Teil 2
SARS-CoV-2
Mitteilungen
SEITE 99
der Deutschen Gesellschaft für
Entscheidungshilfe bei erwei-
Hals-Nasen-Ohren-Heilkunde,
tertem intensivmedizinischem
OUP 7-8/2019 8. JAHRGANG
Ärztliche Professionalität
ZFA 3/2020 96. JAHRGANG
Kopf- und Hals-Chirurgie e.V.,
DIVI 3/2019 10. Jahrgang
auf dem Prüfstand Behandlungsbedarf auf dem Bonn
SEITE 104 Weg zur Organspende
Hüftimpingement – SEITE 92
Rationaler Antibiotikaeinsatz – arthroskopische Möglichkeiten
aktuelle Projekte SEITE 378 Die Rolle der DSO bei der
SEITE 109 Organspende in Deutschland
Hüftarthroskopie in der SEITE 100
Heilungshindernisse und
Krankheitsgewinn
Kinderorthopädie und
Kindertraumatologie Spendererkennung und
GRAZAX®
SEITE 132 SEITE 372 Intensivtherapie des poten- Schriftleitung: Asthma-
Diagnostik und erfolgreiche
ziellen Organspenders
SEITE 108
Prof. Dr. Dr. Hans-J. Welkoborsky
Prof. Dr. Timo Stöver
Präventionsstudie:
Therapie des extraartikulären ISSN: 0344–9319
Hüftimpingements 71% Risikoreduktion
SEITE 390
für Asthmasymptome und die
Einnahme von Asthma-
medikamenten im Follow-Up.1*
BER
AU FKLE
SSEN
Referenzen: 1. Valovirta et al. Journal of Allergy and Clinical Immunology (2017), doi: 10.1016/j.jaci.2017.06.014. *prädefinierter sekundärer Endpunkt
MDDÄ901
ADRE
GRAZAX®. Zusammensetzung: Standardisiertes Allergenpräparat aus Gräser- Mund-Rachen (z. B. Schmerzen, Entzündung, Schwellung, Bläschen oder Ulzera-
U-3808-D
pollen von Wiesenlieschgras (Phleum pratense) zur Allergie-Immuntherapie tion, Missempfindungen, Trockenheit, Juckreiz, Zungenbeschwerden, Störung
(Allergie-Impfung). Eine Lyo-Tablette (Lyophilisat zum Einnehmen) enthält der Speicheldrüsen), Reizung oder Schwellungsgefühl Hals, Kehlkopfbeschw.,
75.000 SQ-T. Sonstige Bestandteile: Gelatine (aus Fisch gewonnen), Mannitol, Laryngitis, Heiserkeit, asthm. Beschw., Beschw. Brustraum, Infekt. obere Atemw.,
Natriumhydroxid. Anwendungsgebiete: Therapie zur nachhaltigen Verbesse- Magen-Darm Beschw., Gastritis, gastroösophag. Reflux, Pruritus, Angioödem,
rung der Gräserpollen-induzierten Rhinitis und Konjunktivitis bei Erwachsenen, Urtikaria, Juckr. Ohren, schwere anaphylaktische Reakt., Hitzegefühl, Unwohl-
Jugendlichen und Kindern ab 5 J. mit klinisch relevanten Symptomen, zusätzlich sein, Herzklopfen, Müdigkeit, Schwindel, Kopfschmerzen, Lymphadenopathie,
diagnostiziert durch positiven Pricktest und/oder spezifischen IgE-Test auf Grä- Lidschwellung, Fieber. Packungsgrößen: 30 u.100 Lyo-Tabletten. Verschrei-
serpollen. Gegenanzeigen: Überempfindlichkeit gegen einen der sonstigen Be- bungspflichtig! Stand: Mai 2017. ALK-Abelló Arzneimittel GmbH, Grieg-
standteile. Maligne Tumorerkrankungen und systemische Erkrankungen, die das straße 75 (Haus 25), 22763 Hamburg. www.alk.de
Immunsystem betreffen. Entzündungen in der Mundhöhle mit schweren Symp-
tomen. Unzureichend behandeltes oder schweres Asthma (bei Erwachsenen:
FEV1 < 70 %, bei Kindern: FEV1 < 80 % des Vorhersagewerts nach adäquater
This Journal is pharmakologischer Therapie). Nebenwirkungen: Rhinitis, Konjunktiv., Beschw.
This journal is regularly listed regularly listed in
This journal is regularly listed in
EMBASE/Excerpta Medica, Scopus and CCMED/LIVIVO. in CCMED / LIVIVO. CCMED/LIVIVO.
Price list No. 62 valid from 01.01.2020You can also read
