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Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Technology. Practice. Opinion.

                         baumaschinendienst

                  Media information
                   2021 print. digital.

15,500
copioensth
 p er m

                              www.baumaschinendienst.de
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Media profile & your contact persons
baumaschinendienst

Technology. Practice. Opinion.
That’s what bd baumaschinendienst represents. And it has done so for over five decades now.
Technically competent and opinion-forming ­multi-faceted journalism.

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                                                                                                                                                   Themes and dates 2021                    04
                                                               Construction

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                                                               machinery and        IK                                                             Advertisement Rate Card                  10

                                                               ­technology reports
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  bd exklusiv:                      AG                     E                                                                                       Cover formats, bd gallery                14
                                          GERT
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  Excavator tests                                              We shine the spotlight on a type of machine, a                                      Website                                  16
                                                               technological trend or a technical detail: the latest
  We closely examine a machine on a real                       technology, operating conditions, manufacturers
  construction site and test out how practical                 and products, range of applications, special                                        Specials overview                        20
  the technical features and equipment are.                    ­features, practical tips.
                                                                                                                                                   Native Advertising                       24
                                                                                                                                 lu siv
                                                                                                                         xk                        Readership analysis                      26
                        bd exclusive:
                                                                                                                 e                                                                          28
                        Dump truck and transporter tests                                                             K
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                                                                                                                                           ienst   Formats and technical specifications

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                        We carry out comprehensive and detailed testing on dump trucks and
                                                                                                                                                   Content licensing                        32
                        transporters in a practical environment and on a wide range of test tracks.
                        We comment on the test results and compare them with similar models.                                                       MARKENHELDEN                             34

                                 Wolfgang Leppert                                                                                                  Romana Kennel
                                 Chief Editor                                                                                                      Head of Media Sales Print/Digital

                                      + 49 (0) 82 47/30 07-179                                                                                          + 49 (0) 82 47/30 07-60
                                      wolfgang.leppert@krafthand-medien.de                                                                              romana.kennel@krafthand-medien.de

                                                                                                                                                   Sonja Stapf
                                 Krafthand Medien GmbH                                                                                             Media Sales Print/Digital

                                 Walter-Schulz-Straße 1 · 86825 Bad Wörishofen                                                                          + 49 (0) 82 47/30 07-174
                                                                                                                                                        sonja.stapf@krafthand-medien.de
                                 Phone +49 (0) 8247/3007-0 · Fax +49 (0) 8247/3007-70
                                 info@krafthand-medien.de

                                 www.baumaschinendienst.de

                                 www.facebook.com/bdbaumaschinendienst                                                                             Tim Buttler
                                                                                                                                                   Processing manager
                                 www.krafthand-medien.de
                                                                                                                                                        + 49 (0) 82 47/30 07-22
                                                                                                                                                        tim.buttler@krafthand-medien.de

You will also find this media information online:

www.baumaschinendienst.de/werben

Media profile & your contact persons                                                                                                                                                     02 I 03
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Themes and dates 2021
baumaschinendienst

               Issue       Themes                                                                                                                           Trade fairs + expos
                           Civil engineering             Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
                           & tunnelling                  ­excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
                                                        ­sewer renovation; special c­ ivil engineering: Drilling rigs, support frames, driving and

           1-2                                          ­pulling machines; gallery and tunnel construction: Horizontal and vertical drilling
                                                          ­systems, pipe p
                                                                         ­ ushers, tunnel formwork
         January/          Control & digitization       Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance
                                                        and security systems, fleet management, telematics, services, BIM, software & IT, operational
         February                                       data collection, data communication, RFID, documentation, office organisation
                           Lifting & conveying          Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
                                                        all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
      Publication Date:
        11/02/2021         Drive systems,          Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f­ ilters,
                           hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a­ nti-theft
   Advertising Deadline:                           ­protection, accessories
        20/01/2021
                           Special section:             Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld
     Editorial Deadline:   tools, devices               drilling machines, angle grinders, measurement devices, lasers for construction use,
        13/01/2021         & site facilities            ­compressed air and hydraulic equipment, lighting, barriers, workwear, protective
                                                         ­equipment, safety at work
                           Earth moving &               Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c­ ompact-
                           road construction            and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r­ oad
                                                        ­finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling

                3          Service & maintenance        Operating materials and lubricants, wear parts, workshop equipment, commissioning
            March                                       and repair, mobile workshop and servicing units, preventative maintenance, remote
                                                        ­maintenance, condition monitoring

                            Formwork, ­                 Formwork systems, formwork panels and support assemblies, construction lifts, wall
      Publication Date:     scaffolding & concrete      ­machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
        18/03/2021         ­construction                 plastering machines, shakers, concrete cutting and drilling machines, screeds and
                                                         ­smoothing machines, insulating and auxiliary materials, work- and supporting s­ caffolding
   Advertising Deadline:
        24/02/2021
     Editorial Deadline:   Special section:             Transporters, low-loaders, trailers, loading cranes, vehicle equipment,
        17/02/2021         commercial vehicles for      load ­securing
                           construction tippers
                           Demolition, prepara­tion Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment,
                           & extraction             ­large machinery

          4-5
                           Control & digitization    Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance
                                                     and security systems, fleet management, telematics, services, BIM, software & IT, operational
                                                     data collection, data communication, RFID, documentation, office organisation
              May           Formwork, ­                 Formwork systems, formwork panels and support assemblies, construction lifts, wall
                            scaffolding & concrete      ­machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
                           ­construction                 plastering machines, shakers, concrete cutting and drilling machines, screeds and
                                                         ­smoothing machines, insulating and auxiliary materials, work- and supporting s­ caffolding
                           Lifting & conveying            Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
      Publication Date:                                   all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
        20/05/2021          Financing, leasing,
   Advertising Deadline:   ­insurance
        28/04/2021          Special section:            Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
                            civil engineering           ­Attachments and quick hitches­excavators, pipe and cable ploughs, shoring systems,                  Football European
     Editorial Deadline:    & tunnelling                                                                                                                       Championship
                                                         compactors, construction pumps, ­sewer renovation; special ­civil engineering:
        21/04/2021                                                                                                                                              Matchplan
                                                         ­Drilling rigs, support frames, driving and ­pulling machines; gallery and tunnel con-
                                                          struction: Horizontal and ­vertical drilling ­systems, pipe p
                                                                                                                      ­ ushers, tunnel formwork
                           Earth moving &               Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c­ ompact-
                           road construction            and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r­ oad
                                                        ­finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling

                6
              June         Gardening                    Machines, equipment, tools, vehicles, building materials and equipment for earthworks,
                           & land­scaping issue         soil, planting and maintenance work, site and road construction, m ­ unicipal technology,
                                                        yard equipment, urban design, sports and leisure facilities, winter services
                                                                                                                                                                 Hillhead
                                                                                                                                                                 Scotland
                                                                                                                                                             22 – 24/06/2021
      Publication Date:
                           Attachments & ­              Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling
        17/06/2021         quick hitches                ­machines, tiltrotators, slewing systems, rotary motors, adapters, coupling
   Advertising Deadline:
        25/05/2021
                           Special section:             Transporters, low-loaders, trailers, loading cranes, vehicle equipment,                                 Fußball-EM
     Editorial Deadline:
                           commercial vehicles for      load ­securing                                                                                           Spielplan
        17/05/2021         construction tippers

15,500 copies (12 issues, of which 3 are double issues)                                           Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.

Themes and dates 2021                                                                                                                                                     04 I 05
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Themes and dates 2021
baumaschinendienst

               Issue       Themes                                                                                                                           Trade fairs + expos
                           Civil engineering             Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
                                                                                                                                                              Tiefbau live &
                           & tunnelling                  ­excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
                                                                                                                                                             Recycling aktiv
                                                        ­sewer renovation; special c­ ivil engineering: Drilling rigs, support frames, driving and

          7-8
                                                                                                                                                                 Karlsruhe
                                                        ­pulling machines; gallery and tunnel construction: Horizontal and vertical drilling
                                                                                                                                                             02 – 04/09/2021
                                                          ­systems, pipe p
                                                                         ­ ushers, tunnel formwork
                                                                                                                                                                 Nordbau
     July/August           Demolition, prepara­tion Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment,                      Neumünster
                           & extraction             ­large machinery                                                                                         08 – 12/09/2021
                           Service & maintenance        Operating materials and lubricants, wear parts, workshop equipment, commissioning                   Platformers‘ Days
                                                        and repair, mobile workshop and servicing units, preventative maintenance, remote                        Karlsruhe
      Publication Date:                                 ­maintenance, condition monitoring                                                                   10 – 11/09/2021
        26/08/2021                                                                                                                                               Intergeo
                            Formwork, ­                 Formwork systems, formwork panels and support assemblies, construction lifts, wall                       Hannover
   Advertising Deadline:    scaffolding & concrete      ­machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,            21 – 23/09/2021
        04/08/2021         ­construction                 plastering machines, shakers, concrete cutting and drilling machines, screeds and
                                                         ­smoothing machines, insulating and auxiliary materials, work- and supporting s­ caffolding         Match timetable
     Editorial Deadline:                                                                                                                                          (first round)
        28/07/2021         Special section:             Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic fork­
                                                                                                                                                             1. + 2. Bundesliga
                           lifting & conveying          lifts, all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings

                           Earth moving &               Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c­ ompact-
                           road construction            and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r­ oad
                                                        ­finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling

                9                                                                                                                                              Demopark
                                                                                                                                                                 Eisenach
      September            Attachments & ­              Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling
                                                                                                                                                             26 – 28/09/2021
                           quick hitches                ­machines, tiltrotators, slewing systems, rotary motors, adapters, coupling
                                                                                                                                                                  Nufam
                           Tools, devices               Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld                 Karlsruhe
                           & site facilities            drilling machines, angle grinders, measurement devices, lasers for construction use,                30/09 – 03/10/2021
      Publication Date:
        23/09/2021                                      ­compressed air and hydraulic equipment, lighting, barriers, workwear, protective
                                                         ­equipment, safety at work
   Advertising Deadline:
        01/09/2021
                           Special section:             Transporters, low-loaders, trailers, loading cranes, vehicle equipment,                                 Desk diary
     Editorial Deadline:
                           commercial vehicles for      load ­securing                                                                                            2022
        25/08/2021
                           construction tippers

                           Demolition, prepara­tion Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment,
                           & extraction             ­large machinery

             10            Drive systems,          Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f­ ilters,
                           hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a­ nti-theft
          October                                  ­protection, accessories
                                                                                                                                                                   A+A
                                                                                                                                                                Düsseldorf
                           Tools, devices &             Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld             26 – 29/10/2021
                           site facilities              drilling machines, angle grinders, measurement devices, lasers for construction use,
                                                        ­compressed air and hydraulic equipment, lighting, barriers, workwear, protective
      Publication Date:
                                                         ­equipment, safety at work
        21/10/2021
   Advertising Deadline:   Special section:             Machine controls, assistance systems, operator panels, HMI, terminals, controllers,
        29/09/2021         control & digitization       surveillance and security systems, fleet management, telematics, services, BIM,                        „Jahreswand­
     Editorial Deadline:                                ­software & IT, operational data collection, data communication, RFID, documentation,                 kalender” 2022
                                                         office organisation                                                                                  (wall calendar)
        22/09/2021

                            Formwork, ­                 Formwork systems, formwork panels and support assemblies, construction lifts, wall
                            scaffolding & concrete      ­machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
                           ­construction                 plastering machines, shakers, concrete cutting and drilling machines, screeds and

             11                                          ­smoothing machines, insulating and auxiliary materials, work- and supporting s­ caffolding

       November            Civil engineering             Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
                                                                                                                                                              Agritechnica
                           & tunnelling                  ­excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
                                                        ­sewer renovation; special c­ ivil engineering: Drilling rigs, support frames, driving and              Hannover
                                                        ­pulling machines; gallery and tunnel construction: Horizontal and vertical drilling                 14 – 20/11/2021
                                                          ­systems, pipe p
                                                                         ­ ushers, tunnel formwork
      Publication Date:
        11/11/2021         Lifting & conveying          Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
   Advertising Deadline:                                all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
        20/10/2021
                           Special section:             Machines, equipment, tools, vehicles, building materials and equipment for                            „Produkt-Spiegel”
     Editorial Deadline:   gardening                    earthworks, soil, planting and maintenance work, site and road construction,                                2022
        13/10/2021         & land­scaping issue         ­municipal technology, yard equipment, urban design, sports and leisure                              (product overview)
                                                         facilities, winter services
15,500 copies (12 issues, of which 3 are double issues)                                           Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.

Themes and dates 2021                                                                                                                                                            03 I 04
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Themes and dates 2021
baumaschinendienst

               Issue       Themes                                                                                                                               Trade fairs + expos
                           Earth moving &              Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c­ ompact-
                           road construction           and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r­ oad
                                                       ­finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling

             12
       December            Service & maintenance       Operating materials and lubricants, wear parts, workshop equipment, commissioning
                                                       and repair, mobile workshop and servicing units, preventative maintenance, remote
                                                       ­maintenance, condition monitoring

      Publication Date:
                            Financing, leasing,
        09/12/2021         ­insurance
   Advertising Deadline:
        16/11/2021                                                                                                                                                Match timetable
                           Special section:            Transporters, low-loaders, trailers, loading cranes, vehicle equipment,                                       (second round)
     Editorial Deadline:
                           commercial vehicles for     load ­securing                                                                                            1. + 2. Bundesliga
        10/11/2021         construction tippers

At a glance
 Construction equipment in practice                                                         Construction site technology
 Earth-moving & road construction                 Issues     3 / 6 / 9 / 12                 Formwork, scaffolding & concrete construction      Issues         3 / 4 – 5 / 7 – 8 / 11

 Civil engineerung & tunnelling                   Issues     1 – 2 / 4 – 5 / 7-8 / 11       Tools, devices & equipment                         Issues         1 – 2 / 9 / 10

 Gardening & landscaping                          Issues     6 / 11
                                                                                            Specials
 Lifting + conveying                              Issues     1 – 2 / 4 – 5 / 7 – 8 / 11
                                                                                            Special section on commercial vehicles             Issues         3 / 6 / 9 / 12
 Demolition, preparation & extraction             Issues     4 – 5 / 7 – 8 / 10
                                                                                            Financing, leasing, insurance                      Issues         4 – 5 / 12

 Construction machinery technology
                                                                                            Ongoing topics in every issue
 Drive systems, hydraulics & components           Issues     1 – 2 / 10
                                                                                            Companies & strategies, markets & prospects, trade & leasing, ­
 Attachmensts & quick hitches                     Issues     4 –5 / 6 / 9
                                                                                            Construction management, industry news
 Control & digitisation                           Issues     1 – 2 / 4 – 5 / 10
                                                                                          15,500 copies (12 issues, of which 3 are double issues)
 Service & maintenance                            Issues     3 / 7 – 8 / 12
                                                                                          Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.

Themes and dates 2021                                                                                                                                                            05 I 06
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Advertisement Rate Card
baumaschinendienst

Advertisement format an prices                                                                          All prices are exclusive the applicable VAT rate.
                                                                                                        Valid from January 1st, 2021

                                                                                                        1/1 Page inside type area:                1/1 Page outside type area
                     inside type area     bleed size           basic price
      1/1                 (w × h)          (w × h)*               b/w
                                                                                    4 colours

  portrait           187 x 270 mm       210 x 297 mm             4.000,– €            5.600,–€

                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                        Juniorpage inside type area:              Juniorpage outside type area
   Junior-           inside type area     bleed size           basic price
                                                                                    4 colours
    page                  (w × h)          (w × h)*               b/w

  portrait           139 x 190 mm       150 x 211 mm             2.500,– €            4.000,–€

                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                        1/2 Page inside type area:                1/2 Page outside type area
                     inside type area     bleed size           basic price
      1/2                 (w × h)          (w × h)*               b/w
                                                                                    4 colours

  portrait            91 x 270 mm       102 x 297 mm
                                                                 2.000,– €            3.400,–€
  landscape          187 x 134 mm       210 x 154 mm
                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                        1/3 Page inside type area:                1/3 Page outside type area
                     inside type area     bleed size           basic price
      1/3                 (w × h)          (w × h)*               b/w
                                                                                    4 colours

  portrait            59 x 270 mm        70 x 297 mm
                                                                 1.400,– €            2.500,–€
  landscape           187 x 90 mm       210 x 110 mm
                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                        1/4 Page inside type area:                1/4 Page outside type area
                     inside type area     bleed size           basic price
      1/4                 (w × h)          (w × h)*               b/w
                                                                                    4 colours

  2 columns           91 x 134 mm       102 x 154 mm
  portrait            43 x 270 mm        54 x 297 mm             1.060,– €            1.960,–€
  landscape           187 x 65 mm        210 x 82 mm
                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                        1/8 Page inside type area:
                     inside type area     bleed size           basic price
      1/8                 (w × h)          (w × h)*               b/w
                                                                                    4 colours

  2 columns            91 x 65 mm
  portrait            43 x 134 mm             –                    630,– €              960,–€
  landscape           187 x 32 mm
                                                  *additional amount for bleed: 3 mm per trimmed edge

                                                                                                                         Additional formats on the following page

Advertisement Rate Card                                                                                                                                                         10 I 11
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Advertisement Rate Card
baumaschinendienst

                                                                                                                    Preferentail position cover:
                               Preferential position cover                           4 colours
     Title                        (210 x 152 – w x h)*                          (not discountable)
                                                                                                                                                                                                                     n
                                                                                                                                    baumaschinendienst

                                                                                                                                                                                                              More o tial
                                                                                                                                                                                                                    n
                                                                                                                                                                                                             prefere ents
  Format 1                       Cover picture + caption                                          6.600,– €

  Format 2                  Cover picture + specialist article                                    7.600,– €                                                                                                  placem
                                                                                                                                                                                                                          /15
                                                                                                                     Title/Inside                                                                               Page 14
  Format 3            Cover picture + specialist article + interview                            on request            title page

  Insite
  title page               Inside title page: image + caption                                     2.500,– €
                                                              *additional amount for bleed: 3 mm per trimmed edge

                                                                                                                    Preferential position Cover, Editorial, Content, bd Gallery
   Prefer­                        Preferential position                              4 colours
   entials                              (w x h)*                                (not discountable)
                                      210 x 297 mm
  Cover
                                   2./3./4. cover pages
                                                                                                  5.800,– €
                                     70 x 297 mm
  Editorial
                          1/3-Advertisement next to editorial
                                                                                                  2.800,– €
                                                                                                                       Cover                               Editorial          Content             Content           bd
                                                                                                                                                                                                                    bdGalerie
                                                                                                                                                                                                                       gallery
                                   210 x 154 mm                                                                                                                              landscape            portriat
  Content
                      1/2-Advertisement next to table of content
                                                                                                  3.600,– €

                      Double-page image presentation with copy
  bd gallery
                         text, contact details, company logo
                                                                                                  4.900,– €

                                                              *additional amount for bleed: 3 mm per trimmed edge
                                                                                                                    Supplements

              Supplements                              size                             Prices
                                                                                                                          baum
                                                                                                                              aschinend
                                                                                                                                       ienst

                                                                                                                                                              * discount possible:
                                                                                                                                                               1 sheet = 1 ad page
                                               1 sheet = 2 pages*                                4.000,– €
                                                                                                                                                               2 sheets = 1.5 ad pages

                                                                                                                    Inserts
                                                                              Prices per 1,000 pieces
                     Inserts                         weight
                                                                            ­including postage costs
                                                                                                                                                                                                                       cal
                                                                                                                                                                                                               Techni ns
                                                          up to 25 g                                250,– €
                                                                                                                                                                                                                      atio
                                                                                                                                                                                                             specific
                                                                                                                                 baumaschinendienst

                                                          up to 30 g                                265,– €
                                                                                                                                                                                                                          /23
                                                          up to 35 g                                280,– €                                                                                                     Page 22
                                                                                                                                                              Please note: Partial distribution
                                               each additional 5 g                                   15,– €                                                   according to postcode possible

Surcharges                                                                                                          Occasional advertisement
Colour: 	The listed prices apply for Euroscale colours.                                                           Job offers, sells, bids, real estate, business connections, miscellaneous
           For every special colour, extra                                                          580,– �        reduced basic price per mm and column (1 column = 43 mm wide):
  Surcharges for additional colours within                                                                          b/w 2,80 �; 2-colours 3,20 �; 3-colours 3,60 �; 4-colours 4,00 �
	the Euroscale (2c, 3c) on request                                                             on request         Discounts                            published twice 10 %
Format:	
        Trimmed pages or format outside the                                                                                                             published three times 15 %
         type area: 10 % of b/w gross amount.
Placement:	
           Binding positions: plus 10 % of the b/w price.
                                                                                                                    Payment terms
Millimetre price                                                                                                     ayment within 30 days. Payment within 8 days: 2 % discount.
                                                                                                                    P
                                                                                                                    Direct debit and prepayment: 3 % discount.
1-column                    43 mm wide           sw = 3,60             4-colour = 5,30             per line
1.5-column                  59 mm wide           sw = 4,60             4-colour = 6,20             per line         Bank accounts:
                                                                                                                    · Sparkasse Memmingen-Lindau-Mindelheim
                                                                                                                       IBAN: DE92 7315 0000 0000 1031 84
Discounts                                                                                                              SWIFT (BIC): BYLADEM1MLM
within 12 months:                                                                                                   · Postbank München
                                                                                                                       IBAN: DE44 7001 0080 0047 9398 07
Contract discount                             frequency rate
                                                                                                                       SWIFT (BIC): PBNKDEFF
        3 adverts                5%           1 page      5%
        6 adverts               10 %          3 pages    10 %
        9 adverts               15 %          6 pages    15 %

Advertisement Rate Card                                                                                                                                                                                                    12 I 13
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Cover formats, bd gallery
baumaschinendienst

Cover
There are various formats for the implementation of a title page with or without a specialist article, which vary in complexity and scope.

                                                               cover picture                         cover picture

                                                               caption                            specialist article

         Format 1                                                                               Format 2
         cover picture + caption                                                               cover picture + specialist article 

                                                                                            bd gallery
                                                                                                                                                    Also
         Format 3
         cover picture + specialist article + interview 
                                                                                                                                                    onlincheinen-
                                                                                            Present your products on a double page, prominently
                                                                                            placed within the ­magazine, with pictures, captions,
                                                                                            short description, contact data, company logo and               as
                                                                                                                                                    at baum t.de
                                                                                            where applicable, a QR code for further information,         diens
                                                                                            product ­videos, etc.

   cover picture                                                         specialist
                                                                         article

       interview

Cover versions, bd gallery                                                                                                                                    14 I 15
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Website
baumaschinendienst

What we offer
E xclusive technology reports and practical tests are hallmarks of our brand and also
 form the core of our online content: extensively ­researched and presented in an
 ­exciting, media-specific format. We also provide the construction industry and
  ­construction machinery sector with up-to-date news from companies and markets,
   as well as the latest product developments in construction machinery, c­ onstruction
   equipment and building site equipment.

     Scene: the news area for up-to-date sector-related
     and technological information

     Subject areas for construction machinery, construction site reports
     and our exclusive excavator, dump truck and transporter tests

     We provide special subject areas for all of the most important
     trade fairs and exhibitions

www.baumaschinendienst.de

Native advertising/
online advertorials
The premium format for your product- and corporate communications

Have you launched a new product on the market or perhaps you would like to
­publicise an innovation made by your company? Then present this theme in an
 ­online advertorial. You supply us with text, images and/or videos and we will c­ reate
  a feature for you in the style of an editorial article. Tip: The more interesting the
  ­theme and your text/images, the more the online advertorial will resonate with the
   readers.
The online advertorial will be displayed on its own page under the heading “Scene”
and will also be a news notification on the home page and a teaser in the page bar
in order to generate even more interest in your theme.

                     Benefits: Credibility: The positioning of your content in the editorial
                     scope of bd baumaschinendienst will mean that your advertisement
                     has a high impact within your target group.

                     Quality: As an industry expert we will be delighted to advise you on
                     themes and content in order to achieve the highest possible impact
                     among your users.

                     Strategy: We will assist you in achieving your goals, e.g.
                     with a tailored combined offer to complement your advertorial.

Price
  Advertising space                                 Duration                       Price

  Online advertorial                                 30 days                     1.525,– € *
                                                                 * plus any additional processing costs

Website16 I 17
Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
Website
baumaschinendienst

Advertising spaces                                                                                                                728 x 90 Leaderboard

Leaderboard: A rotating leaderboard will appear on all pages and sub-pages.
Benefits to you: constant visibility of your advertisement, regardless of where your

                                                                                                                                                                              160 x 600 Skyscraper
                                                                                                                 baumaschinendienst

potential customer is currently precisely located.
Skyscraper: The skyscraper also rotates on all pages and sub-pages and can be
optimally combined with the leaderboard so that it has even greater presence.
                                                                                                                                         970 x 250 Billboard
Medium Rectangle: Any advertising format can be set within a Medium
Rectangle. Text, images, GIFs or videos – anything is possible. This can also be
combined with leaderboards and skyscrapers.
Billboard: A billboard can be booked for the special-interest channels for                          More information on advertising spaces:
construction machinery reports and commercial vehicle tests. Using billboards                    https://www.baumaschinendienst.de/werben/
you can create targeted advertising for your product – presenting it within a
thematic environment, tailored to your target group.

                                                                                                                                                               300 x 250
Prices incl. 60,000 ad impressions guaranteed                                                                                                                  Rectangle
(target group marketing)

    Advertising space                     Format/size               Price per month

    Leaderboard                            728 x 90 Px                   1.400,– € *                Data delivery specifications:                                  Ad bundle delivery:
                                                                                                    • Possible file formats: GIF, JPG, HTML                        • Leaderboard
    Skyscraper                            160 x 600 Px                   1.600,– € *
                                                                                                    •H TML5 banners must comply with current                      • Rectangle
    Medium Rectangle                      300 x 250 Px                   1.400,– € *                  standards. Be sure to send us a sample for                   • Skyscraper
                                                                                                      testing in advance to ensure functionality.                  This is necessary in order
    Billboard                             970 x 250 Px                   1.800,– € *                •A nimated banners must become static                         to display your campaign
                                                                                                      after 30 seconds.                                            correctly on our partner
    Leaderboard + Skyscraper (L-Kombination)                             2.000,– € *                                                                               sites.
                                                                                                    • The banners can not be larger than 150 KB.
    Leaderboard + Skyscraper + Medium-Rectangle                          2.400,– € *
                                           * Prices without target group marketing on request.

How it works                                                                                        How you benefit

                                                                                                               Guaranteed reach: 60,000 ad impressions are guaranteed
     Professionals use baumaschinen-            The user receives a cookie marking
                                                                                                               as a result of displaying the ad on third-party websites.
       dienst.de to stay up-to-date             them as someone interested in the
         on the building industry.                        building sector.
1                                           2                                                                  Performance: Your reach is increased, along with your brand
                                                                                                               recognition and your chances of winning over customers.

                                                                                                               Reporting: A final report documents the success of your
                                                                                                               advertising campaign.
        We can then find the user on                 We display our adverts to
      third-party websites all over the            the user on the websites they
           ­internet, on any device.                    ­subsequently visit.
3                                           4
                                                                                                    Partners (selection)

            The user is forwarded to            In this way, we bring you together
              your website or to a               with potential interested parties:
             special landing page.
                                                  +   Extra range
5                                           6     +   Increased attention
                                                  +   Access to the core target group
                                                  +   More points of contact
                                                  +   Increased online advertising time

Website18 I 19
Specials overview
baumaschinendienst

                                                       Examples
                                                      from 2020

                                                                                                                                                                        from
                                                                                                                                                                        950,- €
                                                                                     „Produkt-Spiegel” 2022 (Product overview)
                                                                                     Present yourself with an editorially designed page in our product overview at
                                                                                     the end of the year. Talk about your new products, solutions and offers.

                                                                                      PD:         11/11/2021 – bd 11                               Advertorial with company portrait
                                                                                                                                                   1 page, 4 colour      2 pages, 4 colour

                                                                                      Format:     179 x 253 mm
                     Format:             179 mm × 253 mm                                                                                                    950,– €             1.500,– €
                                                                                      Circulation: 16,500 copies
                     Data delivery    PDF, Vector or Pixel
                     specifications:	with at least 300 dpi resolution.

                                                                                                             Double-sided
                                                                                                            2nd league
                                                                                                             on the back

                                                                                                                                                                        per ad
                                                                                                                                                                        850,– €
                                                                                     Bundesliga (1. + 2.) match schedule
                                                                                     Small advert, big impact. You won´t believe how quickly our Bundesliga c­ alendars
                                                                                     sell out. These calendars are hotly coveted by advertisers and readers alike who
                                                                                     want to share in the thrills of these major footballing competitions.

                                                                                      PD:         Bundesliga match schedule:                               ad            combined offer
                                                                                                  26/08/2021 (first half of the season) – bd 7–8
                                                                                                                                                      1 x match            1 x first half
                                                                                                  09/12/2021 (second half of the season) – bd 12                             of the season
                                                                                                                                                      schedule
                                                                                                                                                                         1 x second half
                                                                                                  European Championship
                                                                    2021 Football                                                                                            of the season
                                                                                                  match schedule:
                                                                    European Championship         20/05/2021 – bd 4-5
                                                                                                                                                       (on the front
                                                                                                                                                      or on the back)
                                                                                                                                                                           (both on the front
                                                                                                                                                                               and back)
                     Format:             820 mm × 588 mm
                     Data delivery    PDF, Vector or Pixel
                                                                                      Circulation: 16,500 copies each                                        850,– €            1.500,– €
                     specifications:	with at least 300 dpi resolution.

Specials overview                                                                                                                                                                      20 I 21
Specials overview
baumaschinendienst

                                                                                    Examples
                                                                                   from 2020

                                                                                                                                   each logo
                                                                                                                                     395,– €
                                                                          Desk diary 2022
                                                                          Mobil is in demand – also our mobile desk diary, an advertising medium for the
                                                                          ­whole year.

                                                                           PD:        23/09/2021 – bd 9                                      Logo
                     Format:             180 mm × 142 mm
                     Data delivery    PDF, Vector or Pixel
                                                                           Circulation: 16,500 copies each                                     395,– €
                     specifications:	with at least 300 dpi resolution.

                                                                                                    Examples
                                                                                                   from 2020

                                                                                                                                      per ad
                                                                                                                                      980,- €
                                                                          „Jahreswandkalender 2022” (wall calendar)
                                                                          You can remind your customers 365 days per year of your brand values and
                                                                          ­produkts every day with your own space on the calendar.

                                                                           PD:        21/10/2021 – bd 10                                  per ad:
                     Format:             820 mm × 588 mm
                     Data delivery    PDF, Vector or Pixel
                                                                           Circulation: 16,500 copies each                                    980,– €
                     specifications:	with at least 300 dpi resolution.

Specials overview                                                                                                                                   22 I 23
Native Advertising
baumaschinendienst

Advertorial/print
                                                                                                                                                                                                                                                                                                                                                 Anzeige                                                                                                                                                                                                             Anzeige

                                                                                                                                                                                 MOBA Mobile Automation                                                                                                                                                                                           Westermann Radialbesen GmbH

                                                                                                                                                                                 Mit Xsite Easy mehr im GaLaBau verdienen                                                                                                                                                                         Dem Unkraut an die Wurzel
                                                                                                                                                                                                                                                                                  Xsite® Easy von MOBA holt quasi                                                                                 Fegeprinzip WKB 660 Honda
                                                                                                                                                                                                                                                                                  Wasserwaage und Zollstock in die
                                                                                                                                                                                                                                                                                  Fahrerkabine. Das System ermög­

Benefits:
                                                                                                                                                                                                                                                                                  licht eine einfache Planumser­
                                                                                                                                                                                                                                                                                  stellung ohne Absteckungen und
                                                                                                                                                                                                                                                                                  spart Zeit bei der Höhen­ und
                                                                                                                                                                                                                                                                                  Neigungskontrolle.

• User acceptance: Your advertorial will be authentically positioned
                                                                                                                                                                                                                                                                                                                                                                                                  Fegeprinzip anderer Hersteller
                                                                                                                                                                                                                                                                                                                                                               Anzeige                                                                                                                                                                                                                 Anzeige

   using the style of baumaschinendienst.                                           Online
                                                                                                                                                                                                   MOBA Mobile Automation                                                                                                                                                                                            Westermann Radialbesen GmbH

                                                                                          orial
                                                                                                                                                                                                   Mit Xsite Easy mehr im GaLaBau verdienen                                                                                                                                                                          Dem Unkraut an die Wurzel
                                                                                                                                                                                                                                                                                                                                                                                                  Durch das innovative Fegeprinzip der WKB 660 Honda

                                                                                   advert
                                                                                                                                                                                                                                                                                                                                                                                                  mit den drei in sich rotierenden Bürstenträgern mit je-
                                                                                                                                                                                                                                                                                                                                                                                                  weils vier Drahtzöpfen wird deutlich mehr Unkraut bei

• Attention: If you utilise the top themes in the issue, you will increase
                                                                                                                                                                                                                                                                                                                                                                                                  nur einem Durchgang entfernt.
                                                                                                                                                                                                                                                                                                    Xsite® Easy von MOBA holt quasi                                                                                  Fegeprinzip WKB 660 Honda
                                                                                                                                                                                                                                                                                                    Wasserwaage und Zollstock in die
                                                                                                                                                                                                                                                                                                    Fahrerkabine. Das System ermög­                                                                                         Die kraftvolle Produktneuheit der Firma Westermann,
                                                                                                                                                                                                                                                                                                    licht eine einfache Planumser­                                                                                            die handgeführte Wildkrautbürste WKB 660 Honda,

   the impact of your message.
                                                                                                                                                                                                                                                                                                    stellung ohne Absteckungen und                                                                                           sorgt für eine gründliche, chemiefreie Wildkrautent-
                                                                                                                                                                                                                                                                                                    spart Zeit bei der Höhen­ und                                                                                                          fernung auf befestigten Untergründen.
                                                                                                                                                                                                                                                                                                    Neigungskontrolle.

                                                                                      Seite 16
                                                                                                                                                                                 Kostensteigerungen und Personalengpässe sind Herausforde-                           „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau­                                                       Das Unkraut soll weg – aber bitte ohne chemische Keule! Die                           werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss-
                                                                                                                                                                                 rungen, denen GaLaBauer mit Baggersteuerungen begegnen                              stelle. Ich habe erkannt, dass ich mit der MOBA­Steuerung und den spe­                                                       Nachfrage nach neuen Verfahren zur chemiefreien Wildkrautbe-                          linge keine Chance nachzuwachsen – wo keine Wurzel, da kein
                                                                                                                                                                                                                                                                     ziellen Features des Baggers Projekte realisieren kann, die vorher undenk­

• Reach: The 15,500-copy circulation enables readers to be addressed in
                                                                                                                                                                                                                                                                                                                                                                                                               Fegeprinzip anderer Hersteller
                                                                                                                                                                                 können. Das ist nicht nur etwas für die „Großen“, auch Klein-                       bar waren.”                                                                                                                  seitigung steigt. Dass es auch mechanische Lösungen gibt, be-                         Unkraut.
                                                                                                                                                                                 und Kleinstunternehmen steigern bereits ihren Verdienst da-                                                                                                                                                      weist Westermann Radialbesen. Das Unternehmen hat ein pro-
                                                                                                                                                                                 mit.                                                                                                                                                                                                             duktives und umweltfreundliches Werkzeug entwickelt: die                              Wildkrautbeseitigung war noch nie so einfach
                                                                                                                                                                                     Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer.                           Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von                                                                    Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt

   a qualified manner.
                                                                                                                                                                                 Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf                     MOBA – ohne Personalkosten oder Zeitverlust. Selbst den                                                                      unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger-             Die kompakte Größe und die einfache Bedienbarkeit lassen die
                                                                                                                                                                                 Teichbau spezialisiert. Für den Aushub nutzt er den Minibag-                        Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut                                                                steigen, Wegen, Straßen und Plattformen.                                 Maschine auch in schwer zugängliche Bereiche vordringen.
                                                                                                                                                                                 ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist                      genug, wenn ich mir die Höhe von einer bereits hergestellten                                                                                                                                          Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht
                                                                                                                                                                                 meist der Knackpunkt: Die Gärten sind nicht eben, die Teich-                        Fläche abnehmen kann. Darüber hinaus hat mein Bagger das                                                                     Neue Bürste für empfindliche Oberflächen                                 werden können, vereinfachen die Handhabung der neuen WKB
                                                                                                                                                                                                                                                                                                                                                                                                               Durch das innovative Fegeprinzip der WKB 660 Honda
                                                                                                                                                                                 oberfläche schon, und Teichbauer Hinz muss alle Randberei-                          VDS-System von Wacker Neuson. So kann ich bei der Teichbö-                                                                                mit den drei in sich rotierenden Bürstenträgern mit je-     660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem
                                                                                                                                                                                 che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu                      schung den Bagger in Schräglage bringen ... Der Sensor in der                                                                Die höhenverstellbare     Radaufhängung
                                                                                                                                                                                                                                                                                                                                                                                                               weils vier Drahtzöpfen            passtmehr
                                                                                                                                                                                                                                                                                                                                                                                                                                        wird deutlich  sichUnkraut
                                                                                                                                                                                                                                                                                                                                                                                                                                                            der Borsten-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   bei     leistungsstarken 4-Takt-Honda-Industriemotor GXV 160 OHV.

• Authenticity: You have the option to use our editorial team’s expertise
                                                                                                                                                                                 Hilfe holen müssen und jemanden mit Messlatte und Rota-                             MOBA-Steuerung rechnet die Schräglage mit ein und ich be-                                                                                 nur einemdadurch
                                                                                                                                                                                                                                                                                                                                                                                                  länge an, verhindert     Durchgangdasentfernt.
                                                                                                                                                                                                                                                                                                                                                                                                                                         Verkratzen von empfindlichen           „Mit der WKB 660 Honda haben wir eine neue Generation
                                                                                                                                                                                 tionslaser über die Baustelle laufen lassen, während ich die                        komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini-                                                                 Oberflächen und sorgt dabei für eine permanent gleichmäßige              der chemiefreien Grünentfernung geschaffen. Empfindliche Flä-
                                                                                                                                                                                 Höhen übertragen habe.“ Das Personal kostete ihn Geld –                             bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf-                                                                Bürstenauflage. Der Clou: DreiDie
                                                                                                                                                                                                                                                                                                                                                                                                                                 in kraftvolle
                                                                                                                                                                                                                                                                                                                                                                                                                                     sich rotierende    Bürstenträger      chen können dank unserer neuen Maschine einfach und effektiv
                                                                                                                                                                                                                                                                                                                                                                                                                                                Produktneuheit der Firma Westermann,
                                                                                                                                                                                 wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren,                      trag macht diese Investition mehr als wett.                                                                                  mit jeweils vier Drahtzöpfen. Die
                                                                                                                                                                                                                                                                                                                                                                                                                                  dieunerwünschten        Kräuter wer-
                                                                                                                                                                                                                                                                                                                                                                                                                                      handgeführte Wildkrautbürste         vom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      WKB 660    Wildkraut befreit werden“, so Alfons Westermann, Gründer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Honda,

   in order to communicate with your target group in their own language.
                                                                                                                                                                                 verlor er Zeit.                                                                                                                                                                                                  den von allen Seiten angegriffen  und
                                                                                                                                                                                                                                                                                                                                                                                                                                 sorgt  fürein
                                                                                                                                                                                                                                                                                                                                                                                                                                            eineGroßteil ihres
                                                                                                                                                                                                                                                                                                                                                                                                                                                 gründliche,   Wurzel- Wildkrautent-
                                                                                                                                                                                                                                                                                                                                                                                                                                                             chemiefreie   und Geschäftsführer bei Westermann Radialbesen.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        fernung auf befestigten Untergründen.

                                                                                                                                                                                                   Kostensteigerungen und Personalengpässe sind Herausforde-            „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau­                                                                       Das Unkraut soll weg – aber bitte ohne chemische Keule! Die         werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss-
                                                                                                                                                                                                                                    MOBA Constructionbegegnen
                                                                                                                                                                                                   rungen, denen GaLaBauer mit Baggersteuerungen                        stelle. Ich habe erkannt, dass ich mit der MOBA­Steuerung und den spe­
                                                                                                                                                                                                                                                           Solutions GmbH                                                                                                                                            Nachfrage nach neuen VerfahrenWestermann       Radialbesen
                                                                                                                                                                                                                                                                                                                                                                                                                                                      zur chemiefreien            GmbH linge keine Chance nachzuwachsen – wo keine Wurzel, da kein
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Wildkrautbe-
                                                                                                                                                                                                                                                                        ziellen Features des Baggers Projekte realisieren kann, die vorher undenk­
                                                                                                                                                                                                   können. Das ist nicht nur etwasSandweg      51, D-65604
                                                                                                                                                                                                                                      für die „Großen“,    Elz Klein-
                                                                                                                                                                                                                                                        auch                                                                                                                                                                                         SchützenhofLösungen
                                                                                                                                                                                                                                                                                                                                                                                                                     seitigung steigt. Dass es auch mechanische    23, 49176gibt,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Meppen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  be-    Unkraut.
                                                                                                                                                                                                                                    Tel. +49 (0) 6431/9577-600, Fax +49 bar  waren.”
                                                                                                                                                                                                                                                                        (0) 6431/9577-177                                                                                                                                                            Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099
                                                                                                                                                                                                   und Kleinstunternehmen steigern bereits ihren Verdienst da-                                                                                                                                                       weist Westermann Radialbesen. Das Unternehmen hat ein pro-
                                                                                                                                                                                                                                    E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de                                                                                                                                                            E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de
                                                                                                                                                                                                   mit.                                                                                                                                                                                                              duktives und umweltfreundliches Werkzeug entwickelt: die            Wildkrautbeseitigung war noch nie so einfach

How it works:
                                                                                                                                                                                                       Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer.              Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von                                                                                  Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt
                                                                                                                                                                                                   Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf      MOBA – ohne Personalkosten oder Zeitverlust. Selbst den                                                                                      unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger-        Die kompakte Größe und die einfache Bedienbarkeit lassen die
                                                                                                                                                                                                   Teichbau spezialisiert. Für den Aushub nutzt er den Minibag-         Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut                                                                                steigen, Wegen, Straßen und Plattformen.                            Maschine auch in schwer zugängliche Bereiche vordringen.
                                                                                                                                                                                                   ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist       genug, wenn ich mir die Höhe von einer bereits hergestellten                                                                                                                                                     Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht
                                                                                                                                                                                                   meist der Knackpunkt: Die Gärten sind nicht eben, die Teich-         Fläche abnehmen kann. Darüber hinaus hat mein Bagger das                                                                                     Neue Bürste für empfindliche Oberflächen                            werden können, vereinfachen die Handhabung der neuen WKB
                                                                                                                                                                                                   oberfläche schon, und Teichbauer Hinz muss alle Randberei-           VDS-System von Wacker Neuson. So kann ich bei der Teichbö-                                                                                                                                                       660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem

• You select a full page or half page advertorial.                                                                                                           Seiten_50_59.indd 56
                                                                                                                                                             Product_Guide_MOBA.indd 10
                                                                                                                                                                                                   che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu
                                                                                                                                                                                                   Hilfe holen müssen und jemanden mit Messlatte und Rota-
                                                                                                                                                                                                   tionslaser über die Baustelle laufen lassen, während ich die
                                                                                                                                                                                                   Höhen übertragen habe.“ Das Personal kostete ihn Geld –
                                                                                                                                                                                                                                                                        schung den Bagger in Schräglage bringen ... Der
                                                                                                                                                                                                                                                                        MOBA-Steuerung rechnet die Schräglage mit ein und ich be-
                                                                                                                                                                                                                                                                        komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini-
                                                                                                                                                                                                                                                                                                                                    Sensor

                                                                                                                                                                                                                                                                        bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf-
                                                                                                                                                                                                                                                                                                                                              in der
                                                                                                                                                                                                                                                                                                                                08.08.2018 15:56:40
                                                                                                                                                                                                                                                                                                                                           15:54:30                        Product_Guide_Westermann.indd 10
                                                                                                                                                                                                                                                                                                                                                                                                                     Die höhenverstellbare Radaufhängung passt sich der Borsten-
                                                                                                                                                                                                                                                                                                                                                                                                                     länge an, verhindert dadurch das Verkratzen von empfindlichen
                                                                                                                                                                                                                                                                                                                                                                                                                     Oberflächen und sorgt dabei für eine permanent gleichmäßige
                                                                                                                                                                                                                                                                                                                                                                                                                     Bürstenauflage. Der Clou: Drei in sich rotierende Bürstenträger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         leistungsstarken 4-Takt-Honda-Industriemotor GXV     160 OHV.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       07.08.2018 15:15:34
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              „Mit der WKB 660 Honda haben wir eine neue Generation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         der chemiefreien Grünentfernung geschaffen. Empfindliche Flä-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         chen können dank unserer neuen Maschine einfach und effektiv

• You supply us with text, images and your company logo.                                                                                                                                           wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren,Anzeigetrag macht diese Investition mehr als wett.                                                                                                  mit jeweils vier Drahtzöpfen. Die unerwünschten Kräuter wer-        vom Wildkraut befreit werden“, so Alfons Westermann, Gründer
                                                                                                                                                                                                   verlor er Zeit.                                                                                                                                                                                                   den von allen Seiten angegriffen und ein Großteil ihres Wurzel-     und Geschäftsführer bei Westermann Radialbesen.

• We create a feature for you in the style of an editorial article.
                                                                                                                                                                                             Akku-Einsatz im GaLaBau

                                                                                                                                                                                             Mobil ohne Kabel
                                                                                                                                                                                                                                                           MOBA Construction Solutions GmbH                                                                                                                                                                                Westermann Radialbesen GmbH
                                                                                                                                                                                                                                                           Sandweg 51, D-65604 Elz                                                                                                                                                                                         Schützenhof 23, 49176 Meppen
                                                                                                                                                                                                                                                           Tel. +49 (0) 6431/9577-600, Fax +49 (0) 6431/9577-177                                                                                                                                                           Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099

• Prior to publication you will receive a galley proof.
                                                                                                                                                                                                                                                           E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de                                                                                                                                                           E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de
                                                                                                                                                                                             Was tut sich am Markt? Kommen die Innovationen der Industrie bei
                                                                                                                                                                                             den Kunden an? Wohin geht der Trend? Mit 90 Gesellschaftern und
                                                                                                                                                                                             140 Standorten ist die EVB BauPunkt Deutschlands führende
                                                                                                                                                                                             Verbundgruppe selbstständiger Fachhändler für Baumaschinen,
                                                                                                                                                                                             Baugeräte, Werkzeuge und artverwandte Sortimente.

                                                                                                                                                                                             Der Akku erobert den GaLaBau. Der                      mer bis 4,5 kg, aber auch für Bohr-

Our recommendation:
                                                                                                                                                                            Product_Guide_MOBA.indd 10                                                                                                                                                            08.08.2018 15:54:30        Seiten_50_59.indd 57
                                                                                                                                                                                                                                                                                                                                                                                             Product_Guide_Westermann.indd 10                                                                                                                                                              08.08.2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           07.08.2018 15:56:41
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      15:15:34
                                                                                                                                                                                             Trend zu kabellosen Geräten verstärkt                  hämmer über 5 kg nimmt die Nach-
                                                                                                                                                                                             sich analog der Akku-Leistung, die                     frage stetig zu. Rucksacklösungen zur
                                                                                                                                                                                             sich bei gleichem Gewicht etwa alle                    Stromversorgung sind dabei weniger
                                                                                                                                                                                             zwei Jahre verdoppelt. So können He-                   beliebt. GaLaBau-Kunden bevorzu-
                                                                                                                                                                                             ckenscheren inzwischen mit einer Ak-                   gen eindeutig Geräte mit installier-

Increase the reach of your advertising message by also posting
                                                                                                                                                                                             ku-Ladung acht Stunden betrieben                       tem Akku.
                                                                                                                                                                                             werden.                                                    Auch Robotermäher für den pri-
                                                                                                                                                                                                 Mit Akku ausgestattete Schrau-                     vaten Bereich spielen eine immer grö-
                                                                                                                                                                                             ber, Bohrer, Winkelschleifer, Hand-                    ßere Rolle. Neben Motoristen bieten

the ­advertorial online. For more information, see page 25.                                                                                                                                  kreissägen, Paneel- und Kettensägen,
                                                                                                                                                                                             Trennschneider, Freischneider, Mi-
                                                                                                                                                                                             scher und Laubbläser werden insbe-
                                                                                                                                                                                             sondere von Kommunen eingesetzt.
                                                                                                                                                                                                                                                    zunehmend Baugeräte-Fachhändler
                                                                                                                                                                                                                                                    Installation und After-Sales-Service
                                                                                                                                                                                                                                                    an. Großes Potenzial haben auch grö-
                                                                                                                                                                                                                                                    ßere Geräte wie Stampfer und Elekt-
                                                                                       Im GaLaBau werden verstärkt Akku-Geräte eingesetzt.
                                                                                       Foto: DEWALT                                                                                          Ebenfalls im Trend liegen Bohrhäm-                     roradlader im 4-Tonnen-Bereich.

  Advertorial Print                                                    Price

                                                                                                                                                                                                                                                                                                                                      Combine
  1/1 page                                                             2.800,– €
                                                                                                                                                                                                                                                                                                                                      Print + Online.
  1/2 page                                                             1.600,– €                                                                                                                                                                                                                                                      Prices upon request

bd Messeplatz
                                                                                                                                                                                                                         Firma Mustermann                                                                                                                                                                   Firma Mustermann
                                                                                                                                                                                                                   Musterstraße, Musterheim                                                                                                                                                           Musterstraße, Musterheim
                                                                                                                  LOGO                                                                                              Tel. +49 (0) 0000/000000                                                              LOGO                                                                                         Tel. +49 (0) 0000/000000
                                                                                                                                                                                                                   Fax +49 (0) 0000/0000009                                                                                                                                                           Fax +49 (0) 0000/0000009
                                                                                                                                                                                                                               www.domain.de                                                                                                                                                                      www.domain.de

How it works:                                                                                   Hier steht die Übersichrift, mit bis zu 50 Zeichen                                                                                                                                     Hier steht die Übersichrift, mit bis zu 50 Zeichen
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• You select a one full page or two full pages advertorial.
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                                                                                                Zwischenüberschrift                                                                                                                                                                                                                                                                                                                                            Beate voloria doluptat alia dolorro imus es el et auda pror

• You supply us with text, images and your company logo.
                                                                                                                                                                                                                                                                                                                                                                                                                                                          mollam ea dit esequo blabore as dita dolorib earuptaspe vidis
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• We create a feature for you in the style of an editorial article.
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                                                                                                et experae stotasi doluptiis sin consequisti corunt ea inis inven-                                                                                                                                                                                                                                                                                        cabo. Cone sus dolupta tiundusa quibea nihicius simpern             corendipsus exped ut id que occae eosam, veliam reium aut ut
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• Prior to publication you will receive a galley proof.
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                                                                                                                                                                         ad exerum restias audantio enitiae periame ndunte.                                                            tiore enis consequame aut ut maio. Libus est, to ipienducipis et       turest, sunt dendae solut eossumquam quiaspel iuntur aspien-                                Ore cum eostem anihill esendanda volumenda conseditae.              bit re rem quat.

                                                                                                                                                                                                                                                            & P
                                                                                                                                                                                                                                                                                       perrum eum eos ime nonseruntem dolum labo. Nem. Ex et evel             te odita del eicae lab iuribus. Ipsumentibus eos molorunt vene                              Iqui re etur, aut ipsum et ad quia es apeliatat et plant la cum
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                                                                                                                                                                                                                                    ne
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                                                                                                                                                                             Unsere Produkte/Leistungen                                                                                Zwischenüberschrift                                                    sim de sunto eaquatibus eum aut quiament il minim adiost,                                   esequia di ad quos ipid excepellab ipsum aliquodi re quata              Unsere Produkte/Leistungen

                                                                                                                                                                                                                                                                r
                                                                                                                                                                                                                                                                                                                                                              ipiet et quat.                                                                              veleniant ut volenim lacientius aut lam, simusdaectae qui dia
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  bd Messeplatz                                                        Price
                                                                                                                                                                             ritem volore aut quis diatis con ex explam reicat el id ut qui                                            quunt. Ihic tota si di odit, quiae que vent voluptatur, officit lan-   ut omnimust optaquae ius ut aliqui autecte sunt poreicia adi                                dipsamus natior asperrorem sin re labo. Neque venimin repu-             ritem volore aut quis diatis con ex explam reicat el id ut qui
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                                                                                                                                                                                                O n li

                                                                                                                                                                                                                                                                                            int

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  1/1 page                                                             2.800,– €
                                                                                                                                                                                                                                                                                             TZ

                                                                                                                                                                                                                                                                              ienst
                                                                                                                                                                                                                                                            chinend
                                                                                                                                                                                                                                                  baumas

                                                                                                                                                                                                                                ES
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                                                                                                                                                                                                                                                      S E PL
                                                                                                                                                                                                                                                                                    A

  2 pages                                                              3.600,– €

Native Advertising                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               24 I 25
Readership analysis
baumaschinendienst

Content analysis of the                                              Branches/Economic sectors/
editorial proportions 2017:                                          Company types

                                                Percentage of        Field Share of the total scope of all 2016 issues
                     News, trade fairs, other   total ­content in    16.207
                         109 pages (25,4 %)     all 2018 issues

                 Civil engineering and                               Building construction,
                  tunnel construction                                civil engineering, road construction            36,76 %   5.724 copies
                        34 pages (7,9 %)

        Lifting + conveying                                          Building construction                            9,54 %   1.486 copies
             37 pages (8,6 %)

Demolition and recycling                                             Building construction, civil engineering         7,24 %   1.127 copies
         35 pages (8,1 %)
                                                                     Civil engineering                                9,08 %   1.414 copies

    Construction vehicles
                                                                     Road construction                                2,52 %    393 copies
        43 pages (10,0 %)

          Earth-moving and                                           Civil engineering, road construction             7,28 %   1.134 copies
          road construction
           46 pages (10,7 %)
                                                                     Demolition and recycling                         5,09 %    792 copies
            Tools and equipment
                  14 pages (3,3 %)
                                                                     Construction machinery commerce                  8,26 %   1.286 copies
                Formwork, scaffolding,
                 concrete construction
                      70 pages (16,3 %)                              Municipal builder’s yards                        0,09 %     14 copies
Construction machinery technology
                   42 pages (9,8 %)                                  Gardening and landscaping                       14,14 %   2.202 copies

Analysis of circulation                                              Regions by postal code
Average circulation per issue within one year                        Average circulation per issue within one year
(July 1st, 2019 until June 30th, 2020)                               (July 1st, 2018 until June 30th, 2019)

Printed copies                                 15.718 copies          Postal code                                             Postal code
                                                                          region 3                                             region 2
                                                                    1.551 � 10,0 %                                             1.576 �10,1 %
Total circulation (Npc*)                       15.573 copies
with outside Germany                               33 copies
                                                                       Postal code                                             Postal code
                                                                          region 4                                             region 1
Total net paid circulation                           821 copies    1.711 � 11,0 %                                             1.202 � 7,7 %

Free copies                                    14.752 copies          Postal code                                             Postal code
                                                                          region 5                                             region 0
                                                                    1.637 � 10,5 %                                             1.604 �10,3 %
Remainer, file and checking copies                   146 copies

                                                                      Postal code                                              Postal code
                                                                         region 6                                              region 9
                                                                     1.177 � 7,6 %                                             1.578 � 10,2 %

Circulation control
                                                                       Postal code                                             Postal code
Informationsgemeinschaft zur Feststellung
                                                                          region 7                                             region 8
der Verbreitung von Werbeträgern e.V.
                                                                    1.653 � 10,6 %                                             1.849 � 11,9 %

Readership analysis                                                                                                               26 I 27
Formats and technical specifications
baumaschinendienst

Magazine format                                                                      Colours
210 mm wide x 297 mm high, DIN A4 format                                             Cyan, magenta, yellow and black, ISO 12647-2 (PSO),
uncut: 216 mm wide × 303 mm high                                                     Special colour (Pantone and HKS) upon consultation possible.
                                                                                     Used ICC profile: ISO Coated v2 (ECI).
Type area: 	187 mm wide × 270 mm high,
             4 columns, each 43 mm wide

                                                                                     Proofs
Printing and binding method                                                          The colour-proof has to be 1:1 copy of your delivered file and should contain the
                                                                                     Ugra/Fogra media wedge. Colour copies from a colour printer are not ­liable concer-
sheet offset printing, adhesive binding                                              ning the printing and the colour.
Paper:	inside part: 90 g, matt
        cover: 200 g, glossy
                                                                                     Data archiving
                                                                                     Advertisement data is archived, thus unmodified repetition is usually possible.
Data transfer
E-mail transfer to anzeigen.bd@krafthand-medien.de
• Please mind the amount of data, maximum size by e-mail: 10 MB
                                                                                     Performance guarantee
                                                                                     If the print data are incomplete or deviate from the proof we do not assume ­liability
FTP transfer
                                                                                     for the print result. For deviations in manuscript, pictures and ­especially in colours
•W
  e can download your file from your FTP server.                                    the publishing house does not assume liability. The printing of ­coloured advertise-
 Please send us your login data by e-mail.                                           ments without a liable proof print is without guarantee.
•Y
  ou can upload your file on our FTP server.
 You will get our login data by request via e-mail.
                                                                                     Contact
                                                                                     Your partners for questions concerning data and delivery in our grafics and
File format                                                                          production department are:
 rintable PDF with at least 300 dpi resolution.
P                                                                                    Martin Dörfler, Layout
We recommend PDF/X-1a – all used fonts embedded.                                     Phone +49 (0) 82 47/30 07-84, Martin.Doerfler@krafthand-medien.de

Formate und technische Angaben                                                                                                                                              20 I 21

Inserts                                                                                  Affixed postcards, samples, etc.

Sample:	The presentation of a binding sample is required. For 2-sided                   The adhesive edges of affixed reply cards or samples must always lie in the
         inserts (1 sheet), the front side of the insert should be marked.               ­direction of the spine (see sketch). For deviating designs, an additional fee
                                                                                          will be charged.
Format:	Max. 204 mm wide × 288 mm high. Minimum size and other
         formats on request.
The above prices apply to all inserts that can be processed by machine
(without additional time).
These are usually the following designs:
                                                                                                                                                      adhesive edge
                                                                                                    adhesive edge

1. 2 -sided inserts (1 sheet) without affixed or attached reply card or sample.
                                                                                                                                                                      bund
                                                                                         bund

2. 2-sided inserts (1 sheet) with affixed or attached reply card or sample.
3. 4- and multi-page inserts (2 or more sheets) without affixed or attached reply
    card or sample.
4. 4 - and multi-page inserts (2 or more sheets) with affixed or attached                                           insertion direction
   reply card or sample.                                                                 gluing on the front page                         gluing on the back page

Required delivery quantity
15,700 copies. Split run is possible.                                                    Please note:
For issues with increased circulation, please inquire.                                   For machine processing, the degree of inaccuracy can be up to 2mm.
                                                                                         Maximum size for affixed samples according to Post-Zeitungs-Ordnung (PZO):
Date of delivery:
                                                                                         25 cm3. Maximum length of an edge: 6 cm. Product samples are
Up until the advertisement deadline for the desired issue
                                                                                         subject to a charge according to the PZO. Inserts printed on materials other
(see topic and publication schedule).
                                                                                         than paper, as well as samples, require prior consultation with the publisher
Insert note:                                                                             and can only be accepted with the consent of the postal service.
A note regarding the insert will be accepted in the advertising
                                                                                         Shipping address for inserts and affixed advertising materials
section without charge.
                                                                                         G. Peschke Druckerei GmbH, Taxetstraße 4, 85599 Parsdorf b. München
                                                                                         Delivery note: bd baumaschinenendienst, issue ___

Formats and technical specifications                                                                                                                                        28 I 29
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