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Media Kit 2019
Qantas Media Kit 2019
Reach 2.3 million*
Qantas passengers
each month
...with content that keeps connecting.
Winner, Editor of the Year Winner, Ad Sales Team Winner, Best Travel Content 2018 Winner, Publication Gold Winner, Best Travel Winner, Best Publication in
2016, 2017 + 2018 of the Year 2017 + 2016 Qantas magazine + Travel Insider of the Year 2016 + 2018 and Leisure 2016 Hospitality/Travel 2018
Kirsten Galliott, Qantas Magazine Qantas magazine Qantas magazine Qantas magazine Qantas magazine + Travel Insider
Silver, Best always on strategy, 2018
National Ad Sales Team
Winner, Website of the Year Qantas magazine + Travel Insider Winner, Best Website 2016 Gold Winner, Winner, Best Digital
Qantas Travel Insider Winner, Custom Brand Qantas magazine Best Mobile/Tablet 2016 Publication – Editorial 2018
Winner, Best Hospitality/Travel 2018
of the Year 2016 Qantas Travel Insider Qantas Travel Insider
Finalist, Designer of the Year Qantas magazine + Travel Insider Winner, Publication
Qantas magazine
Tony Rice, Qantas Magazine of the Year 2018 Finalist, Best Content Marketing
Winner, Best Digital Publication - Editorial 2018
Qantas magazine Program in Travel 2018
Qantas Travel Insider
+ Travel Insider Qantas magazine + Travel Insider
Winner, Best Annual ‘Always-On’ Content Strategy, 2018
Qantas magazine + Travel Insider
*On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined.
Source: Qantas Traf fic & Capacit y Statistics, July 2018 Qantas magazine | Travel insider 2
Qantas Media Kit 2019
NEW Travel Insider
• 201,596 uniques
(Nielsen DCR, 3 month
rolling average from
October - December 2018)
Qantas Data • 2,279,128 page views
• Digitally target (Adobe Omniture,
3 month rolling average from
13 million Qantas October - December 2018)
Frequent Flyer
Qantas Red Email members
• Only available to Qantas
partners and must link
back to Qantas.com
• 3.7 million subscribers
(Qantas 2019)
Qantas NEW
ecosystem
23.9 million brand
connections Event series
• Platinum One
(based on approval)
Qantas magazine NEW
• Café Awards QantasLink Spirit
• 406,000 readers Qantas Facebook • Future Inc. • Six million passengers
(Roy Morgan, December 2018) native video per annum
• Think.
• International and domestic flights • 1.4 million likes • Domestic flights
• Qantas Business Travel Awards
• In national Chairman's, Business (Social figures accurate as • In national Chairman's,
and Club lounges every month of February 2019) Business and Club lounges
• Only available to Qantas • Bi-monthly
partners and must link
back to Qantas.com Qantas Chinese edition
• 50,000 copies
• Biannual
• Chinese New Year and
Golden Week Travel Insider EDM
Qantas magazine
• Targeted distribution to • Up to 3.1 million
Instagram + Twitter
incoming Chinese tourists subscribers
• 60,000+ @qftravelinsider (Qantas 2019)
(Social figures accurate as
of February 2019)
Qantas magazine | Travel insider 3
Qantas Media Kit 2019
OUR
AUDIENCE
MAGAZINE WEBSITE
QANTAS MAGAZINE TRAVEL INSIDER
406,000* 201,596^
Readers Unique
visitors
48 years* 2,279,128^^
Readers Average age Page views
per month
55%* 17,200+^^^
Male Twitter
followers
45%* 42,800+ ^^^
Female Instagram
followers
48%* 3.1 million+
AB readers Subscribers to
Travel Insider EDM
$125,600* 3.7 million+
Average Subscribers to
personal income Qantas Red Email
*Source: Nielsen DCR, 3 month rolling average October - December 2018; ^Adobe Omniture 3 -month rolling average October-December 2018;
^^^Twitter and Instagram Figures accurate as at Februar y 2019 Qantas magazine | Travel insider 4
Qantas Media Kit 2019
Qantas magazine
Despite the increased entertainment available,
9 out of 10 passengers spend more than
10 minutes reading Qantas magazine*
Source: Qantas Readers Sur vey, n=1, 524, August 2018 Qantas magazine | Travel insider 5
Qantas Media Kit 2019
CONTENT
SECTIONS
QNews
Travel Insider
QBusiness
QStyle
Quisine
QANTAS iQ
MAGAZINE ONQ entertainment
406,000 readers*
M O N T H LY
As the nation’s No. 1 magazine in the Airline QANTAS DISTRIBUTION
category, Qantas magazine reaches 406,000 readers
each month. It’s the most-read title by AB readers All Qantas Domestic,
and business executives within the airline, business International and
and prestige categories. Regional flights.
The magazine offers a unique combination of All Qantas International
travel news and in-depth features on local and First and Business
international destinations, as well as business, sport, Club Lounges.
food, wine, style, arts, technology and luxury content
— all written by highly respected contributors. All Qantas Domestic
Chairman’s, Platinum
and Club Lounges.
5-STAR & BOUTIQUE HOTEL
DISTRIBUTION
Melbourne: Park Hyatt,
The Langham
Northern Territory:
Longitude 131
Queensland: Sofitel
Brisbane Club Sofitel
Lounge, Pullman Cairns
International, The New
Inchcolm Hotel & Suites,
Sheraton Grand Mirage
Resort Gold Coast
South Australia: Southern
Ocean Lodge,
Hilton Adelaide
Sydney: Sheraton on
the Park, Park Hyatt
*Source: Roy Morgan December 2018 Qantas magazine | Travel insider 6
Qantas Media Kit 2019
124
H IG H - F LY I NG FA S H ION
036
QST Y LE .
A S K T H E C ONC I E RG E : M A R R A K EC H
QN EWS .
QNEWS & QSPIRIT
QNews highlights the newest hotels and restaurants, QSTYLE
unusual destinations and the latest happenings around
Australia, including a wrap-up of Qantas’s own messages. Your dose of fashion, beauty and wellness, wrapped
up in one very stylish package. QStyle is a sophisticated
Travel moments stay with us and sustain us, which is why fashion primer in seasonal trends.
Photog raphy: Corrie Bond. Stylin g: Inez Ga rcia. Hair a nd m a ke-up: Sa ra h Ta m mer
QSpirit features prominent Australians talking about their
most memorable travel experiences, the secret histories
behind some of the world’s best hotels and extraordinary EVERYDAY CASHMERE
views from way up high.
SWEATER, $1249 EMPORIO
ARMANI PANTS, $950
CELINE BY HEDI SLIMANE
“CHAÎNE TRIOMPHE” RING,
$480, AND “CLOUS CELINE”
BANGLE, $1050 CARTIER
“TANK LOUIS CARTIER”
WATCH, $12,200, AND
“R DE CARTIER” PEN, $910
TIFFANY & CO. PASSPORT
COVER, $390 CHANEL
POUCH, $1250. SEE PAGE 129
FOR STOCKISTS
The gardens of lavish palace-hotel La Mamounia in the heart of the city
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146
134
072
JEW
T H E H OT T E ST R E STAU E LNLTESRY
RA I NS AUST
PEC I ARLA L I A R IG H T NOW
A S I A’ S B E ST W E L L N E S S R ET R E AT S
QST YN
QUISI LE
E.
TR AVEL I NSIDER . TRAVEL INSIDER
QUISINE
With beautifully written and stunningly photographed
features on the world’s most exciting destinations, the Food is intrinsically linked to travel. And Quisine is all
magazine’s Travel Insider section curates the very best about the ultimate food and wine experiences.
of local and international luxury, adventure, food and
wine, wellbeing, and family and business travel. In the monthly Reviews section, our panel of food critics
highlights Australia’s hottest restaurants. A regular regional
Driven by inspirational design and written by world-class food and wine feature introduces readers to the country’s
journalists, Travel Insider delivers something for every best producers. Qantas consulting chef Neil Perry — one
reader. Each feature includes relevant pointers to get the of Australia’s foremost culinary experts — shares gourmet
Photog raphy: Guy Bailey. Stylin g: Inez Ga rcia
most out of each trip as well as easy-to-follow directions (LEFT TO RIGHT)
insights in his column. And Peter Bourne rounds up the
for exploring and booking the ultimate holiday. very best local and international wines to enjoy.
KAILIS “BLUE AURORA” AUSTRALIAN SOUTH SEA PEARL, WHITE-GOLD, DIAMOND AND SAPPHIRE NECKLACE, $192,000,
AND “BLUE ADORED” AUSTRALIAN SOUTH SEA PEARL, WHITE-GOLD, DIAMOND AND SAPPHIRE RING, $28,995
TIFFANY & CO. “PAPER FLOWERS” PLATINUM, TANZANITE AND DIAMOND NECKLACE, $450,500
Hollie Ada ms
LINNEYS WHITE-GOLD, DIAMOND AND AUSTRALIAN SOUTH SEA PEARL EARRINGS, $35,000
SEE PAGE 150 FOR STOCKISTS
A Mar-tinny – gin, vermouth and water in a can – at Continental Deli Bar Bistro’s new Sydney venue
The traditional hammam at Al Baleed Resort Salalah, Oman
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111 QA N TA S E N T E R TA I N M E N T
152
QBUSINESS
B US I N E S S T R AV E L L E R S ’ G U I DE : SA N F R A NC I S C O T H E DI A RY
QBUSI N ESS . ONQ.
IQ.
QBusiness inspires success, examining international
business trends and sharing learnings from the country’s iQ
most exceptional leaders.
Our readers like to keep up to date with technology in
Each month, the Business Travellers’ Guide authoritatively order to influence their family and friends. iQ helps readers
advises readers on how to find the best in each city, from stay ahead of the trends, from the latest gadgets and must-
©2017 T wentieth Centu r y Fox Fil m Cor poration a nd TSG Enter tain ment Fin a nce LLC
where to book a lunch meeting to identifying the ideal read books to in-the-know car reviews — all written by the
hotel for a business traveller. leading experts in their fields.
In View from the Top, editor-in-chief Kirsten Galliott
interviews CEOs and other gifted leaders to glean their
Alex Delfa n ne
Ma rco Si moni
Union Square is a dining, shopping and accommodation hub in the city’s downtown
lessons on leadership and success. Walking in Melbourne 1. 2018 by British artist Julian Opie is featured in a solo exhibition at the National Gallery of Victoria until 17 February
Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes
QTA0219p145 145 19/12/18 4:16 pm
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Qantas magazine | Travel insider 7
Qantas Media Kit 2019
2019 FEATURES
QBUSINESS QSTYLE SPECIAL EXECUTIONS
QBUSINESS QSTYLE SUPPLEMENTS
JANUARY 2019 OFFICES OF SUMMER
THE FUTURE
FEBRUARY 2019 SMALL BUSINESS TRAVEL WEAR
MARCH 2019 BUILDING A CEO NEW-SEASON FASHION CRUISING
APRIL 2019 LEADERSHIP COURSES JEWELLERY SPECIAL GOOD BUSINESS
MAY 2019 BUSINESS TRAVEL AWARDS ACCESSORIES SPECIAL PROPERTY
JUNE 2019 SUPER RECRUITERS WATCH SPECIAL
JULY 2019 BUSINESS TRAVEL WORK MAN
AWARD WINNERS
AUGUST 2019 LUGGAGE EXECUTIVE EDUCATION
SEPTEMBER 2019 NEW-SEASON FASHION
OCTOBER 2019 LEADERSHIP WATCH SPECIAL CRUISING
NOVEMBER 2019 EXECUTIVE TECHNOLOGY JEWELLERY SPECIAL
DECEMBER 2019 BEST LEADER CHRISTMAS GIFT GUIDE
OF THE YEAR
Please note: features are subject to change Qantas magazine | Travel insider 8
Qantas Media Kit 2019
QANTAS Australia’s most-read AB magazine in
MAGAZINE the Business and Airline categories
Australia’s No. 1 airline and Australia’s most-read AB High-income earners 48% of readers travel within Australia
business magazine read by magazine in the Business that earn on average four or more times per year, and they
business executives and Airline categories $125,600 p.a* are two times more likely to travel
overseas more than twice a year
406,000 48%
Qantas readers, which is 79% more are ABs – Qantas magazine has the
than Virgin Australia’s Voyeur* highest AB Profile in Australia and
reaches 30,000 more than the closest
competitor, AFR Magazine*
Average value of savings Home owners or
175,000 and investments is $416,750 – mortgagees: 71%*
38% MORE almost double the national average*
Professionals and managers
(43%), making them 2.6 times more ...readers who earn $120,000+
likely to be professionals than the than the next competitor,
general population* AFR magazine*
114% MORE LIKELY 94,000
...to be business decision-makers. Qantas readers have over
Delivering more decision-makers $500,000 in savings and investments, 298% more likely to be C-suites* 71% believe quality
(26,000) than any other airline which is 29% more than its closest is more important
or business title* competitor – AFR Magazine* than price
Source: *Roy Morgan, December 2018
Qantas magazine | Travel insider 9
Qantas Media Kit 2019
SEASONAL
QANTAS DISTRIBUTION
Offered on all domestic
and international flights.
All Qantas Domestic
Chairman’s, Platinum
and Club Lounges.
QANTAS MAGAZINE Sales agents and tour
CHINESE EDITION operators in Shanghai
and Beijing
Duty free stores
Sydney and
Melbourne
50,000 copies distributed
3-month distribution 5-STAR & BOUTIQUE
HOTEL DISTRIBUTION
Asia is a strategic priority for Qantas with increased fleet frequency and Langham NSW & VIC
the best premium service in the market for the Asian business and leisure Sofitel Brisbane
traveller. Club Sofitel Lounge
Clare Hotel NSW
Written in simplified Chinese, stories within the 100-page
Chinese edition of Qantas Magazine will focus on topics that resonate Hydro Majestic & Lilianfels
with Chinese travellers, including beauty and nature; Blue Mountains
food, wine, local cuisine and produce; retail, shopping and luxury and
beaches and adventure.
Content will also be available online at Qantas Travel Insider and seeded
through Weibo, WeChat and YouKu - part of Qantas’ use of digital and
social media channels for tourism marketing.
EVENTS
Over the year through March 2018, Red Lantern Festival in
Darling Harbour
China overtook New Zealand to become
Australia’s largest source of visitors, with ON BOARD
1.29 million Chinese tourists spending a GOLDEN WEEK
collective 54.8 million nights in Australia. Distributed:
27 September
On average, each Chinese visitor spent Booking Deadline:
almost $8,500 on Australian goods and 31 July
Material to be translated:
services during their stay.” * 6 August
Material Deadline:
9 August
* Tourism Australia, March 2018 Qantas magazine | Travel insider 10Qantas Media Kit 2019
SEASONAL
QANTAS LINK SPRIIT
JA N/FEB 2 019 DISTRIBUTION
JA N/F E B 2 019
qantas.com/travelinsider
SPIRIT
More than 20,800 flights
every two months
QANTASLINK SPIRIT One million passengers
MAGAZINE
per edition
On board all QantasLink
Australia flights
56 metropolitan and
regional ports
50,000 copies distributed Mainland capital cities and
key regional centres
2-month distribution
All mining charters in
Queensland and WA
he trusted voice of regional Australia, Spirit magazine
T
brings our heartland to life through entertaining, Network Aviation (major
informative and inspiring content – from in-the-know mining charter airline), WA
travel features that showcase local secrets to expert
coverage of regional business, all written All Domestic, Chairman’s,
by highly respected local journalists Platinum and Club Lounges
Eye to eye with Which Australian Found! The best fish
a humpback island is for you? and chips you’ll ever eat
QLM0119p001 1 12/12/18 5:39 pm
Qantas magazine | Travel Insider 11Qantas Media Kit 2019
QANTASLINK SPIRIT MAGAZINE
6 MILLION QantasLink 75 minutes Direct contact with 59% male and
passengers annually fly average journey** 1 MILLION^ business 41% female^
with Australia’s largest and leisure passengers with
regional airline* each issue of Spirit magazine***
3 in 4 strongly trust 57% are ABs^^ 57% are travelling Over 1 IN 2 is a gold, Over 1 IN 3 earns
QantasLink magazine^ for business^ platinum or chairmans $100K-$200K+^^
lounge frequent flyer^
Over 1 in 2 are likely to very likely 55% are reading twenty 3 in 4 are spending 57% are inspired to
to consider advertised products minutes to 1 hour + (the $5,000- $10,000 + on plan their trips after
and services in QantasLink^ average is 8.2 minutes)^ their holidays each year^ reading Spirit
Sources: * Qantas Traf fic and Capacit y Statistics, Full Year Repor t, Januar y 2017; ** The Customer Advisor y Panel 24 June – 10 July 2016 n 17 79 Frequent Flyers; ***Based on bimonthly
average of QantasLink passengers; ^QantasLink SPIRIT readers sur vey, October 2018 n=592; ^^Roy Morgan, December 2018, based on QantasLink passengers
Qantas magazine | Travel Insider 12Qantas Media Kit 2019
Travel Insider Online
Qantas magazine | Travel insider 13Qantas Media Kit 2019
WEBSITE
+ SOCIAL MEDIA
TRAVEL INSIDER PLANNING TOOL
The ultimate inspiration
and planning tool for:
Explore
201,596 Unique Visitor’s*
Eat & Drink
2,279,128 page views per month**
Travel Tips
3:04 average session length***
Trending
@qftravelinsider Instagram 42,800^
Experiences
@qftravelinsider Twitter 17,200^ Lifestyle
Qantas Facebook 1.4M^
Qantas Travel Insider is where holiday dreams start...
Travel Insider is one of the most visited premium lifestyle
media sites in Australia (Nielsen). It offers thousands of ONLINE PLATFORMS
expert insider’s guides and features to help visitors plan
their trips to more than 40 destinations worldwide, with a Connect with us
focus on the best of Australia – users can explore detailed online at:
guides to all major cities and popular regional destinations
through the eyes of prominent locals, award-winning qantas.com/travelinsider
writers and celebrated tastemakers whose experiences
are exclusive and authentic. @qftravelinsider
The site helps everyone find the best experience for them: @qftravelinsider
with sections for family travel, business travel, cruising,
adventure, romance, food, accommodation and more. @qftravelinsider
The site also has a detailed Travel Tips section, and
regularly features expert tips from high-profile travellers
and celebrities.
Our travel inspiration and news from the site is shared via
frequent daily updates to thousands of travellers across
our Twitter, Instagram and Pinterest accounts.
Source: *Nielsen DCR, 3 month average from October - December 2018; **Adobe Omniture, 3 month average October - December 2018;
***Nielsen DCR, Januar y 2019 ^Social figures accurate as Februar y 2019 Qantas magazine | Travel insider 14Qantas Media Kit 2019
TRAVEL INSIDER
SPONSORSHIP DIGITAL OPPORTUNITIES
Double Road
Block H O M E PAG E S P O N S O R S H I P SECTION SPONSORSHIP
Double Road
Block
Billboard Ad
Super
Side Skins Sponsored Story
S E C T I O N S P O N S O R S H I P S & D I S P L AY
OPPORTUNIT Y CO N C E P T INCLUSIONS Super
Side Skins
HOME PAGE • Monthly buyout of Travel Desktop:
SPONSORSHIP Insider home page • Double Roadblock (POS 1 & 2)
• 100% SOV offering • Super side skins
maximum impact within • 1x Billboard Ad
a premium environment
Mobile:
• Double Roadblock (POS 1 & 2)
SECTION SPONSORSHIP • 100% SOV Offering INDEX PAGES
maximum impact within Desktop
a relevant environment • Standard Double Roadblock (POS 1 & 2)
• Align with specific OR
Double Road
content environments • Video Double Roadblock (POS 1 & 2) Block
on Travel Insider, such
as Technology, Food ARTICLE/GALLERY PAGES
and Wine and Style • Standard Double Roadblock (POS 1 & 2)
Double Road
OR Block
• Video Double Roadblock (POS 1 & 2)
Qantas magazine | Travel Insider 15Qantas Media Kit 2019
TRAVEL INSIDER
NATIVE CONTENT OPPORTUNITIES
B R A N D E D CO N T E N T
N AT I V E A R T I C L E
N AT I V E GA L L E RY
OPPORTUNIT Y CO N C E P T INCLUSIONS
N AT I V E A R T I C L E • An editorially led native article written • C
ontent is tagged “Brought to you by ↓ Brand advertising to feature
for an advertiser by the Travel Insider XYZ” on the LHS below author. Brand
around the content
editorial team based on the advertisers advertising to
• T
here will be a tagline at the end of the
↓
“Brought to you
objectives. feature around
by XYZ” tagged
content that is an overt call to action for the content
↓
at end of copy
• Content devised, written and uploaded the brand, with a link to a nominated URL.
by the Travel Insider team following
concept approval by advertiser. • C
ontent tile is tagged “Sponsored” when
it appears on the homepage and category
• Content must be truly native - a topic landing page.
that is genuine interest to the readers
• Sponsored content appears in specifically
Brought to you by Bosch eBike Systems.
with subtle advertiser/brand integration
• Content must be travel-related or • U
pon completion of campaign, branding
applicable to the Qantas audience. will be removed from content
Staircase to the Monn at around 8pm. Book your spot on the
• R
elated content displayed with the June 2019 departure now.
article is to be determined by the Travel Call to action and link to
Insider team and won’t include any other Related content to be supplied advertiser URL
sponsored content determined by Travel Insider at the bottom of the copy
team and won’t include any
other native content
N AT I V E • Content devised, written and uploaded • Advertiser mentions or nominated URL
GA L L E RY by the Travel Insider team following in a single gallery is capped at four. The Related content
concept approval by advertiser first will appear on the third slide, with a to be determined
by Travel Insider
maximum of four integration mentions. team and won’t
• Content must be truly native - a topic include any other
that is genuine interest to the readers • There will be a minimum of 12 slides in any native content
with subtle advertiser/brand integration gallery (at the discretion of the CS team).
This includes 11 on content and one “Up
• Content must be travel-related. Next” slide.
• Content is tagged “Brought to you by XYZ”
Brand advertising Brand
after the headline to feature around advertising
the content to feature
↓
• Content tile is tagged “Sponsored” when around the
it appears on the homepage and category content
landing page ↓
• Advertiser’s name does not appear in the
URL of the gallery
• Upon completion of campaign, branding
will be removed from content i.e. at the
end of the month
• Related content displayed with the
gallery is to be determined by the Travel
Insider team and won’t include any other
sponsored content
Qantas magazine | Travel Insider 16Qantas Media Kit 2019
Red Planet
Qantas magazine | Travel Insider 17Qantas Media Kit 2019
QANTAS DATA
Target 13.1 million+ Qantas Frequent Flyers through Red Planet - Australia’s most valuable HOW YOU CAN TARGET
data set to power digital campaigns. Qantas Data can deliver ads to predefined audiences on
Gender
Travel Insider or across the web. Red Planet can also create bespoke audiences.
Age
Household income
Geo-targeting
Red Planet personas
Interest behaviour
(e.g. auto enthusiasts,
Fashionistas, Fitness
enthusiasts, Travel
Interest, Wine & Spirits
enthusiasts & more)
Intent behaviour
(e.g. in the market for
financing, loans,
insurance, travel
First-party data based on Modelled on an individual intenders & more)
a 100% owned audience or (this is anonymised), so GDPR compliant
QFFs have opted in to there is no guesswork
speak with Qantas
Source: *Nielsen DCR, 3 month average from October - December 2018; **Adobe Omniture, 3 month average October - December 2018;
***Nielsen DCR, Januar y 2019 ^Social figures accurate as Februar y 2019 Qantas magazine | Travel Insider 18Qantas Media Kit 2019 EDM Qantas magazine | Travel insider 19
Qantas Media Kit 2019
QANTAS TRAFFIC SUMMARY
TRAVEL INSIDER EMAIL Distribution:
3.1 million subscribers
Casting:
2 x sends per month
3.1 million subscribers*
Qantas Travel Insider email is a curated edit of the most Open rates:
compelling stories, articles and galleries from the Travel Average 18.4%
Insider website. Distributed to Qantas Frequent Flyers,
the newsletter offers reach and environment to an
audience with an appetite for travel. Inclusions:
Solus MREC
TRAFFIC SUMMARY
QANTAS Distribution:
RED EMAIL 3.7 million subscribers
Casting:
2-3 x sends per month
3.7 million subscribers*
Open rates:
Distributed to more than 3 million subscribers, it Average 20%
delivers the latest flight offers, hotel specials, cruise
deals and travel reviews. The newsletter is ideal for
promoting tactical offers and driving users to action. Inclusions:
Solus MREC
*CTA must link back to qantas.com and can only be
sold to a Qantas partner
Source: *Qantas, 2019 Qantas magazine | Travel insider 20Qantas Media Kit 2019
Social
Qantas magazine | Travel Insider
insider 21Qantas Media Kit 2019
POWER OF QANTAS
QANTAS Reach
FACEBOOK 1.4M Facebook fans
Reach 3.5M people
each week
Qantas Facebook page is Video
1.5M video views
Australia’s No. 1 publisher each week
in Travel & Airline
Views
category on Facebook. On target to
deliver 98M video
views in 2018
Native Videos posted
on Qantas Facebook
are only available to
Qantas partners and
the CTA must link
back to Qantas.com
Qantas social engagement continues to grow
and continues to generate exceptional
branded and organic content experiences.
Travel Insider now offers the following video
formats:
1. Client supplied footage
2. Stock footage
3. Produced/bespoke footage
4. Influencer produced footage
SOURCE: Facebook Insights, Februar y 2019
Qantas magazine | Travel Insider 22Qantas Media Kit 2019
QANTAS SIGNATURE OPPORTUNITIES
Partnership of our top-tier properties offers influence, bespoke
content creation, hard- to-reach audiences and alignment with
Australia’s most trusted premium brand.
FUTURE INC. TRAVEL INSIDER PLATINUM ONE THINK. 2019 QANTAS BUSINESS QANTAS’S 100TH
A special event series focusing on the CAFÉ AWARDS EVENTS A live interview series hosted TRAVEL AWARDS BIRTHDAY
future of luxury, property, investment, Surprise and delight our by Qantas magazine’s Editor- An industry favourite, the In 2020, Qantas is
The Qantas Travel Insider Café Awards
automotive, technology and travel. highest flyers with meaningful in-Chief, Kirsten Galliott. Qantas BTA awards celebrates turning 100!
are all about recognising Australia’s
Qantas magazine will bring global experiences of value to them. Featuring experts and one the best hotels, restaurants
café culture and celebrating the social
burning question, this thought- and retreats that cater to the The Sponsorship
trends to a local audience and feature hubs of our communities. Platinum One members have
provoking event is a ticketed corporate traveller. Nominees Opportunity:
a special panel conversation. This digitally and socially-led attained QFF’s most prestigious
series of dinners, attended by are selected by our vast network More information
White paper content will be competition will be housed on tier. They take 69 flights per
120 to 150 readers per session. of trusted travel writers coming soon
amplified across Qantas magazine Travel Insider and amplified via annum with an average of
42 domestic flights and 27 in Australia.
and Travel Insider. Qantas Facebook and within the The Sponsorship
nominated cafes. Public voting will international flights per annum. Opportunity:
The Sponsorship The Sponsorship
only enhance the reach. 1 x Naming Rights partner, Opportunity:
Opportunity: The Sponsorship
2 -3 x Supporting partners 1 x Naming Rights partner
A minimum of 4 x Category The Sponsorship Opportunity:
Exclusive partnerships Opportunity: By expressions of interest
1 x Naming Rights partner
Qantas magazine | Travel Insider 23Qantas Media Kit 2019
Rates + Deadlines
Qantas magazine | Travel insider 24Qantas Media Kit 2019
Print Specifications
QANTAS MAGAZINE SIZE TRIM SIZE T Y PE/D ES I G N A R E A BLEED
To be supplied as two
Double Page Spread
single full pages
Print magazine Full Page 275mm x 210mm wide 259mm x 194mm wide 285mm x 220mm wide
Half Page Vertical 275mm x 100mm wide 2 59mm x 8 4 mm wide 28 5 x 110 mm wide
Half Page Horizontall 135mm x 210mm wide 119mm x 194mm wide 145mm x 220mm wide
Deadlines
Third Page Vertical 275mm x 70mm wide 2 59mm x 5 4 mm wide 28 5 mm x 8 0 mm wide
E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E OFC or OBC Gatefold 275mm 404mm wide 2 59mm x 3 8 8 mm wide 28 5 mm x 414 mm wide
DPS
FEB R UA RY 19 1 FEB RUARY 1 8 6 DECEMB ER 1 8 13 DECEMB ER 1 8
OFC or OBC gatefold 275mm x 197mm wide 259mm x 181mm wide 285mm x 207mm wide
flap
M A RCH 19 1 MARCH 19 2 2 JAN UARY 19 2 9 JAN UARY 19
OBC 275mm x 207 mm wide 259mm x 191mm wide 285mm x 217mm wide
A PR I L 19 1 APRIL 19 19 FEB RUARY 19 26 FEB RUARY 19
M AY 19 1 MAY 19 2 1 MARCH 19 28 MARCH 19
Rates
J U N E 19 1 J U NE 19 1 8 APRIL 19 2 5 APRIL 19
($AU D) Ca s ua l L eve l 1 L eve l 2 L eve l 3 L eve l 4
J U LY 19 1 J U LY 19 2 1 MAY 19 28 MAY 19
CU R R E N T R AT ES 3x 6x 12 x 18x
D PSC 3 5 , 676 3 4 ,14 3 3 2, 8 17 31,489 3 0,16 3
AU GUS T 19 1 AU GUS T 19 19 J U NE 19 26 J U NE 19
Full Page 1 8 ,978 1 8 ,174 17, 478 16 ,78 1 16 ,0 8 6
S EP T EM B ER 19 1 SEP TEMB ER 19 1 8 J U LY 19 2 5 J U LY 19 H alf Page ( Ver tical or H orizontal) 12,9 13 12, 374 11 ,9 07 11 , 4 4 0 10,97 3
T hird Page 10, 62 2 10,1 8 3 9, 8 02 9, 42 2 9,0 41
O C TO B ER 19 1 OCTO B ER 19 2 1 AU GUS T 19 28 AU GUS T 19
COV ERS
N OV EM B ER 19 1 NOVEMB ER 19 19 SEP TEMB ER 19 26 SEP TEMB ER 19
Inside Front Cover D PS 49,94 6
Inside and O ut side B ack Cover
D ECEM B ER 19 1 DECEMB ER 19 2 2 OCTO B ER 19 2 9 OCTO B ER 19 49,94 6
Gatefold*
LOA D IN GS
O pp osite Content s 3 0%
O pp osite M as the ad 3 0%
Guarante e d B roken Sp ace 5%
Firs t H alf RHP 20%
Firs t H alf L HP 10%
RH P Run of B o ok 10%
Qantas approval required on all inserts subject to 100% confirmation. Qantas Prior Content s 20%
requests all inserts to be bound. All inserts must include an advertising backing page.
All inserts exclude production cost. Print material to be supplied via Quickcut I N S E R TS 2PP 4PP 8 PP 12PP 16PP 3 2PP
(Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com
* The inside and outside back cover gatefold cannot be purchased separately. Production included.
COS T PE R $‘ 0 0 0
Minimum Print Run 24 0 360 50 0 6 50 78 0 10 4 8
Note: The above rates are in Australian dollars (AUD) and do not include goods and ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.
Qantas magazine | Travel insider 25Qantas Media Kit 2019
QANTAS CHINESE
MAGAZINE
Print Specifications
Deadlines
BOOKING TR ANSL ATION MATERIAL SIZE TRIM SIZE T YPE/DESIGN ARE A B LEED
EDITION DIS TRIBUTED
DE ADLINE DE ADLINE DE ADLINE
GOLDEN WEEK To be supplied as two
27 SEPTEMB ER 31 JULY 6 AUGUS T 19 AUGUS T Double Page
2019 single full pages
Spread
Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide
Book into the October and January issues of Qantas OFC or OBC 275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide
magazine and receive a further 10% discount on the gatefold flap
above rates when booking into our Chinese editions. OBC 275mm x 404 mm wide 255mm x 384mm wide 285mm x 414mm wide
Qantas Chinese Edition is a perfect bound publication.
Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite.
Rates The full right-hand page of an OFC gatefold (first page of text) must be supplied
with a 3mm white or black strip on the fore edge. Please contact Production prior
($AU D) to sending material to confirm which colour strip to supply.
1 ISS U E
Full Page $11 ,970 * The inside and outside back cover gatefold cannot be purchased separately. Production included.
D ouble Page Spread $2 1 ,950
2 ISS U ES
Full Page $10,174
D ouble Page Spread $1 8 ,7 20
Note: The above rates are in Australian dollars (AUD) and do not include goods and
ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.
Run of Publication - Premiums apply for early positioning.
It is the adver tiser’s responsibilit y to supply their ads in simplified Chinese.
Qantas magazine | Travel insider 26Qantas Media Kit 2019
QANTASLINK SPIRIT
MAGAZINE
Rates Deadlines
AD SIZE 1x 2x 4x 6x E D ITI O N O N B OA R D BOOKING DEADLINE M AT E R I A L D E A D L I N E
Full Pa g e $750 0 $7 275 $705 6 $684 4
N OV EM B ER-D ECEM B ER 1 8 0 1 N OV EM B ER 1 8 0 4 S EP T EM B ER 1 8 2 5 S EP T EM B ER 1 8
D oub l e Pa g e $1 3 ,9 0 0 $1 3 , 4 8 3 $1 3 ,078 $12 , 6 8 6
H alf Pa g e $3 3 2 5 $3 2 2 5 $3 128 $3 03 4 JA N UA R Y - FEB R UA R Y 19 0 1 JA N UA R Y 19 3 0 O C TO B ER 1 8 20 N OV EM B ER 1 8
T hird Pa g e $2 50 0 $242 5 $2 3 52 $2 28 1
O u t sid e B a ck Cover $950 0 $9 2 1 5 $8 9 3 8 $8 670 M A R CH- A PR I L 19 0 1 M A R CH 19 2 1 D ECEM B ER 1 8 2 2 JA N UA R Y 19
Insid e Fro nt Cover S pre a d $1 6 , 2 50 $1 5 ,762 $1 5 , 28 9 $14 , 8 3 0
M AY - J U N E 19 0 1 M AY 19 05 M A R CH 19 26 M A R CH 19
J U LY - AU G US T 19 0 1 J U LY 19 03 M AY 19 24 M AY 19
LOA D I N GS
Fir s t H alf R H P 3 0% S EP T EM B ER - O C TO B ER 19 0 1 S EP T EM B ER 19 02 J U LY 19 2 3 J U LY 19
RHP 1 0%
N OV EM B ER - D ECEM B ER 19 0 1 N OV EM B ER 19 03 S EP T EM B ER 19 24 S EP T EM B ER 19
Prio r Co ntent s 1 0%
AD SIZE 1x 2x 4x 6x
Q uar ter Pa g e $1 6 8 0 $1 62 9 $1 5 8 0 $1 5 3 3 Specifications
Eighth Pa g e H o rizo ntal $8 4 0 $8 14 $7 9 0 $76 6
M AGA Z I N E S PECS (m m) TR I M (H X W ) T Y PE B LE E D
D oub l e Pa g e (Supp l y as 2 x full p a g es)
Full Pa g e 2 50 x 2 1 0 2 3 4 x 194 26 0 x 2 20
COS T PE R ‘ 0 0 0 2PP 4 PP 8 PP 12PP 1 6 PP 3 2PP H alf Pa g e ver tical 2 50 x 1 05 234 x 89 26 0 x 11 5
$1 50 $24 0 $400 $5 50 $600 $1 0 4 8 H alf Pa g e h o rizo ntal 111 x 19 0 - -
T hird Pa g e ver tical 2 50 x 70 234 x 60 26 0 x 8 0
T hird Pa g e h o rizo ntal 7 2 x 19 0 - -
CL A SS I F I E D S PECS (m m) TR I M (H X W )
Qantas approval required on all inserts subject to 100% confirmation. Q uar ter Pa g e Ver tical 11 3 x 9 2
Eighth Pa g e H o rizo ntal 54 x 92
Qantas requests all inserts to be bound.
All inserts must include an advertising backing page.
All inserts exclude production cost.
Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted.
Rates do not include design, copy and subbing.
Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing.
Qantas magazine | Travel Insider 27Qantas Media Kit 2019
TRAVEL TRAVEL
INSIDER INSIDER
Website/EDM Deadlines Website/EDM Rates
CHANNELS B O O K I N G DAT E M AT E R I A L DAT E OPTIONS EXECUTION R AT E ($AU D)
Q antas Travel Insider
Minimum 2 weeks 2 weeks prior Display Adver tising Double Roadblock $160 per ‘000 - Desk top
website
prior to s tar t date to s tar t date Run- of-site (Desk top and Mobile) $130 per ’000 - Mobile
Travel Insider EDM Minimum 3 weeks 2 weeks prior Double Roadblock + skins
(2 sends per month) prior to s tar t date to s tar t date (Desk top) $24 0 per ‘000 - Desk top
Sec tion sponsorship
Double Roadblock $150 per ‘000 - Mobile
(Mobile)
Q antas Red Email MREC * Minimum 2 weeks 2 weeks prior
Travel Insider EDM
(up to 3 sends per month) prior to s tar t date to s tar t date MREC $10,000 per send
Solus Ad Unit
Native Content Minimum 4 weeks Minimum 4 weeks Q antas Red Email
(ar ticle and/or galler y) prior to s tar t date prior to s tar t date MREC $14 ,000 per send
Solus Ad Unit*
Travel Insider Native Article Package Min Spend $13,530
Native Ar ticle (includes media*)
Travel Insider Native Gallery Package
Min Spend $16,030
Native Galler y (includes media*)
N ote g u i d e l i n e s : 3 5 ,0 0 0 m i n i m p re s s i o n s m us t b e b o o ke d w i t h n a t i ve co nte nt p a c ka g e s
T h e a b ove ra te s a re i n Aus t ra l i a n d o l l a r s (AU D) a n d d o n ot i n c l u d e g o o d s a n d
s e r v i ce s ta x (GS T ). GS T of 1 0 % w i l l b e a d d e d to a b ove ra te s w h e n i nvo i c i n g .
*must be sold to a Qantas partner and direct back to qantas.com
Qantas magazine | Travel insider 28Qantas Media Kit 2019
QANTAS
DATA
Rates Deadlines
OPTIONS CHANNEL E X E CU T I O N R AT E S ( AU D) CH A N N E L B O O K I N G DAT E M AT E R I A L DAT E
Display Adver tising on
Double Roadblock $175 per ‘000 - Desk top MINIM U M 2 WEEKS 2 WEEKS PRIO R
On- Net Travel Insider O N-NE T
(Desk top and Mobile) $14 5 per ’000 - Mobile PRIOR TO S TAR T DATE TO S TAR T DATE
Run of Site
O f f-net work - Pre E xis ting From $51 per ‘000 -
O FF-NE T
Segment s Desk top & Mobile MINIM U M 2 WEEKS 2 WEEKS PRIO R
Display PRE E XIS TING
PRIO R TO S TAR T DATE TO S TAR T DATE
SEGMENTS
Native
O f f- Net
Video
$8 1 per ‘000 -
O f f-net work - B espoke Social Desk top & Mobile
Segment s
O FF-NE T MINIM U M 8 WEEKS 2 WEEKS PRIO R
B ESPOK E SEGMENTS PRIOR TO S TAR T DATE TO S TAR T DATE
Qantas magazine | Travel Insider 29Qantas Media Kit 2019
QANTAS ADD ONS
FACEBOOK CPV 0. 8/’000
Influencer pos t and creation Price Reques t
B oos ting to target $200
Packages* Re - cut Fee $600
PAC K AG E 1 PAC K AG E 2 V I D E O FO R M AT PR O D U C T I O N
B RO N Z E S I LVE R Length: up to 30 seconds
E D ITE D SU PPLI E D FOOTAGE
Entr y Level B et ter CPV value + Content licensing
Approved footage supplied by Produc tion Investment : From
the client and edited by MRCA’s $1500*
Inves tment $8 ,000 Inves tment $13 ,000 video depar tment to suit the T imeline: Two weeks from
client brief. Optimised for completion of briefing form
engagement with the Q antas Produc tion: Medium Rare
Media CPV 0.10 Media CPV 0.08 Facebook audience. Content Agenc y
· 1 x video pos ted on the Q antas S TOCK FOOTAGE Purchased Length: up to 30 seconds
· 1 x video pos ted on the Q antas
Inclusions Inclusions Facebook page s tock footage (roughly 5 x s tock
Facebook page Produc tion Investment : $2500*
(produc tion (produc tion · I nteres t targeting/boos ted clips/images depending on
· I nteres t targeting T imeline: Three weeks from
not included) not included) · 1 50,000 video views concept) edited by MRCA’s video
· 8 0,000 video views completion of briefing form
· P roprietar y Content Licencing depar tment to suit theclient brief.
Optimised for engagement with Produc tion:
the Q antas Facebook audience. Medium Rare Content Agenc y
B ES PO K E/PRO D U CE D Length: up to 1 minute
PAC K AG E 3 PAC K AG E 4
FOOTAGE B espoke video Produc tion Investment : From
that ’sconceptualised, $5000* (POA , price will var y
GO LD PL ATI N U M I N FLU E N CE R
s tor yboarded and shot from depending on location, subjec t
B es t CPV value + Content B es t CPV + exposure + bespoke content
scratch by MRCA’s video and talent requirement s)
licensing + maximum exposure created by an influencer for a human element
depar tment to suit the client T imeline: Minimum four weeks
Inves tment $20,000 Total Inves tment brief. Optimised for engagement from completion of briefing form
(includes $50,000 with the Q antas Facebook Produc tion: Medium Rare
produc tion) audience. Content Agenc y
Media CPV 0.08
Media Inves tment $ 4 0,000
· 1 x video pos ted on the Length: Up to 1 minute
Q antas Facebook page I N FLU E N CE R PRO D U CE D Produc tion investment : Price
Inclusions · 2 x unique videos pos ted on the
· I nteres t targeting/ FOOTAGE B espoke footage based on influencer. Includes
(produc tion Q antas Facebook page produced by
boos ted filmed by the influencer or Q antas access fee, location and filming
not included) an influencer (+$10K produc tion)
· 2 50,000 video views air ways video depar tment in capabilities of influencer
· P roprietar y Content Licencing Inclusions · I nteres t targeting/boos ted
(produc tion · 5 00,000 video views the tone of voice of the Q antas T imeline: 8 weeks from completion
not included) · Q antas QCollec tive Influencer to Facebook channel. Optimised for of briefing form, including
1 x pos t on qf travelinsider pos t on their own channel(s) engagement within the Q antas recruitment of influencer,
Added Value Facebook audience. plus 2 weeks produc tion time.
Ins tagram s tor y · P roprietar y Content Licensing
Produc tion: Q antas air ways
· R epos t of 2 x video on the
Q antas Facebook Page Please note, concept and storyboards need to be created to pitch for
Added Value
· 2 x qf travelinsider Ins tagram influencer to approve (created by MRCA)
s tor y pos t s
*Can only be sold to a Qantas approved partner and must link back to qantas.com
Qantas magazine | Travel insider 30Qantas Media Kit 2019
For adver tising enquiries please contac t Rachel Shore:
T +61 2 8 114 8 9 13 | E qantasadver tising@mediumrarecontent .com
For editorial enquiries please contac t Samantha O ’ B rien:
T +61 2 8 114 8 957 | E qantaseditorial@mediumrarecontent .comYou can also read
