Media Kit 2019 - Medium Rare Content

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Media Kit 2019 - Medium Rare Content
Media Kit
2019
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                          Reach 2.3 million*
                                          Qantas passengers
                                             each month
                                          ...with content that keeps connecting.

           Winner, Editor of the Year                                         Winner, Ad Sales Team                Winner, Best Travel Content 2018                 Winner, Publication      Gold Winner, Best Travel     Winner, Best Publication in
              2016, 2017 + 2018                                               of the Year 2017 + 2016              Qantas magazine + Travel Insider               of the Year 2016 + 2018       and Leisure 2016            Hospitality/Travel 2018
      Kirsten Galliott, Qantas Magazine                                          Qantas magazine                                                                     Qantas magazine            Qantas magazine         Qantas magazine + Travel Insider
                                                                                                                 Silver, Best always on strategy, 2018
                                                                              National Ad Sales Team
            Winner, Website of the Year                                                                           Qantas magazine + Travel Insider               Winner, Best Website 2016        Gold Winner,               Winner, Best Digital
              Qantas Travel Insider                                            Winner, Custom Brand                                                                 Qantas magazine          Best Mobile/Tablet 2016      Publication – Editorial 2018
                                                                                                                 Winner, Best Hospitality/Travel 2018
                                                                                 of the Year 2016                                                                                             Qantas Travel Insider         Qantas Travel Insider
            Finalist, Designer of the Year                                                                        Qantas magazine + Travel Insider                  Winner, Publication
                                                                                 Qantas magazine
            Tony Rice, Qantas Magazine                                                                                                                               of the Year 2018                                   Finalist, Best Content Marketing
                                                                                                            Winner, Best Digital Publication - Editorial 2018
                                                                                                                                                                    Qantas magazine                                          Program in Travel 2018
                                                                                                                        Qantas Travel Insider
                                                                                                                                                                     + Travel Insider                                   Qantas magazine + Travel Insider
                                                                                                        Winner, Best Annual ‘Always-On’ Content Strategy, 2018
                                                                                                                   Qantas magazine + Travel Insider

*On average per month for Qantas Domestic, QantasLink and Qantas International passengers combined.
Source: Qantas Traf fic & Capacit y Statistics, July 2018                                                                                                                                                                       Qantas magazine | Travel insider   2
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                                              NEW                                                              Travel Insider
                                                                                                                                                                               • 201,596 uniques
                                                                                                                                                                                    (Nielsen DCR, 3 month
                                                                                                                                                                                    rolling average from
                                                                                                                                                                                    October - December 2018)
                                                                                        Qantas Data                                                                            • 2,279,128 page views
                                                                                        • Digitally target                                                                          (Adobe Omniture,
                                                                                                                                                                                    3 month rolling average from
                                                                                          13 million Qantas                                                                         October - December 2018)
                                                                                          Frequent Flyer
                                                 Qantas Red Email                         members
                                                 • Only available to Qantas
                                                   partners and must link
                                                   back to Qantas.com
                                                 • 3.7 million subscribers
                                                   (Qantas 2019)

                                                                                        Qantas                                               NEW

                                                                                        ecosystem
                                                                                        23.9 million brand
                                                                                        connections                              Event series
                                                                                                                                 • Platinum One
                                                                                                                                   (based on approval)
Qantas magazine                                  NEW
                                                                                                                                 • Café Awards                       QantasLink Spirit
• 406,000 readers                                       Qantas Facebook                                                          • Future Inc.                       • Six million passengers
 (Roy Morgan, December 2018)                            native video                                                                                                   per annum
                                                                                                                                 • Think.
• International and domestic flights                    • 1.4 million likes                                                                                          • Domestic flights
                                                                                                                                 • Qantas Business Travel Awards
• In national Chairman's, Business                        (Social figures accurate as                                                                                • In national Chairman's,
  and Club lounges every month                            of February 2019)                                                                                            Business and Club lounges
                                                        • Only available to Qantas                                                                                   • Bi-monthly
                                                        partners and must link
                                                        back to Qantas.com                                     Qantas Chinese edition
                                                                                                               • 50,000 copies
                                                                                                               • Biannual
                                                                                                               • Chinese New Year and
                                                                                                                 Golden Week                                       Travel Insider EDM
                                       Qantas magazine
                                                                                                               • Targeted distribution to                          • Up to 3.1 million
                                       Instagram + Twitter
                                                                                                                 incoming Chinese tourists                           subscribers
                                       • 60,000+ @qftravelinsider                                                                                                   (Qantas 2019)
                                        (Social figures accurate as
                                        of February 2019)

                                                                                                                                                                                                      Qantas magazine | Travel insider   3
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                                                                                           OUR
                                                                                                                                                         AUDIENCE

                                                                                                                                            MAGAZINE                WEBSITE

                                                                                                                                         QANTAS MAGAZINE       TRAVEL INSIDER

                                                                                                                                              406,000*               201,596^
                                                                                                                                              Readers                Unique
                                                                                                                                                                     visitors

                                                                                                                                              48 years*            2,279,128^^
                                                                                                                                         Readers Average age       Page views
                                                                                                                                                                   per month

                                                                                                                                                55%*                17,200+^^^
                                                                                                                                                Male                 Twitter
                                                                                                                                                                    followers

                                                                                                                                                45%*                42,800+ ^^^
                                                                                                                                               Female               Instagram
                                                                                                                                                                     followers

                                                                                                                                               48%*               3.1 million+
                                                                                                                                             AB readers          Subscribers to
                                                                                                                                                               Travel Insider EDM

                                                                                                                                             $125,600*           3.7 million+
                                                                                                                                              Average           Subscribers to
                                                                                                                                          personal income      Qantas Red Email

*Source: Nielsen DCR, 3 month rolling average October - December 2018; ^Adobe Omniture 3 -month rolling average October-December 2018;
^^^Twitter and Instagram Figures accurate as at Februar y 2019                                                                                                                      Qantas magazine | Travel insider   4
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                        Qantas magazine
Despite the increased entertainment available,
9 out of 10 passengers spend more than
10 minutes reading Qantas magazine*

Source: Qantas Readers Sur vey, n=1, 524, August 2018             Qantas magazine | Travel insider   5
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                                        CONTENT

                                                                                                        SECTIONS
                                                                                                          QNews
                                                                                                    Travel Insider
                                                                                                       QBusiness
                                                                                                          QStyle
                                                                                                          Quisine
                                    QANTAS                                                                    iQ

                                    MAGAZINE                                                    ONQ entertainment

                                    406,000 readers*
                                                                                                        M O N T H LY

                                    As the nation’s No. 1 magazine in the Airline              QANTAS DISTRIBUTION
                                    category, Qantas magazine reaches 406,000 readers
                                    each month. It’s the most-read title by AB readers          All Qantas Domestic,
                                    and business executives within the airline, business          International and
                                    and prestige categories.                                       Regional flights.

                                    The magazine offers a unique combination of                All Qantas International
                                    travel news and in-depth features on local and                 First and Business
                                    international destinations, as well as business, sport,          Club Lounges.
                                    food, wine, style, arts, technology and luxury content
                                    — all written by highly respected contributors.             All Qantas Domestic
                                                                                                Chairman’s, Platinum
                                                                                                 and Club Lounges.

                                                                                              5-STAR & BOUTIQUE HOTEL
                                                                                                   DISTRIBUTION
                                                                                                         
                                                                                               Melbourne: Park Hyatt,
                                                                                                   The Langham
                                                                                                 Northern Territory:
                                                                                                   Longitude 131
                                                                                                   Queensland: Sofitel
                                                                                                  Brisbane Club Sofitel
                                                                                                Lounge, Pullman Cairns
                                                                                                 International, The New
                                                                                                Inchcolm Hotel & Suites,
                                                                                                Sheraton Grand Mirage
                                                                                                   Resort Gold Coast
                                                                                              South Australia: Southern
                                                                                                   Ocean Lodge,
                                                                                                   Hilton Adelaide
                                                                                                 Sydney: Sheraton on
                                                                                                 the Park, Park Hyatt

*Source: Roy Morgan December 2018                                                                Qantas magazine | Travel insider   6
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                124
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 H IG H - F LY I NG FA S H ION
                                                                                             036

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     QST Y LE .
                                                                        A S K T H E C ONC I E RG E : M A R R A K EC H

                                                                          QN EWS .
                                                                                                                                                                 QNEWS & QSPIRIT
                                                                                                                                                                 QNews highlights the newest hotels and restaurants,                                                                                                                                                                                                                                                                                                                                                                                       QSTYLE
                                                                                                                                                                 unusual destinations and the latest happenings around
                                                                                                                                                                 Australia, including a wrap-up of Qantas’s own messages.                                                                                                                                                                                                                                                                                                                                                                                  Your dose of fashion, beauty and wellness, wrapped
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           up in one very stylish package. QStyle is a sophisticated
                                                                                                                                                                 Travel moments stay with us and sustain us, which is why                                                                                                                                                                                                                                                                                                                                                                                  fashion primer in seasonal trends.

                                                                                                                                                                                                                                                                                                                                 Photog raphy: Corrie Bond. Stylin g: Inez Ga rcia. Hair a nd m a ke-up: Sa ra h Ta m mer
                                                                                                                                                                 QSpirit features prominent Australians talking about their
                                                                                                                                                                 most memorable travel experiences, the secret histories
                                                                                                                                                                 behind some of the world’s best hotels and extraordinary                                                                                                                                                                                                          EVERYDAY CASHMERE

                                                                                                                                                                 views from way up high.
                                                                                                                                                                                                                                                                                                                                                                                                                                   SWEATER, $1249 EMPORIO
                                                                                                                                                                                                                                                                                                                                                                                                                                   ARMANI PANTS, $950
                                                                                                                                                                                                                                                                                                                                                                                                                                   CELINE BY HEDI SLIMANE
                                                                                                                                                                                                                                                                                                                                                                                                                                   “CHAÎNE TRIOMPHE” RING,
                                                                                                                                                                                                                                                                                                                                                                                                                                   $480, AND “CLOUS CELINE”
                                                                                                                                                                                                                                                                                                                                                                                                                                   BANGLE, $1050 CARTIER
                                                                                                                                                                                                                                                                                                                                                                                                                                   “TANK LOUIS CARTIER”
                                                                                                                                                                                                                                                                                                                                                                                                                                   WATCH, $12,200, AND
                                                                                                                                                                                                                                                                                                                                                                                                                                   “R DE CARTIER” PEN, $910
                                                                                                                                                                                                                                                                                                                                                                                                                                   TIFFANY & CO. PASSPORT
                                                                                                                                                                                                                                                                                                                                                                                                                                   COVER, $390 CHANEL
                                                                                                                                                                                                                                                                                                                                                                                                                                   POUCH, $1250. SEE PAGE 129
                                                                                                                                                                                                                                                                                                                                                                                                                                   FOR STOCKISTS

                       The gardens of lavish palace-hotel La Mamounia in the heart of the city

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    JEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                            T H E H OT T E ST R E STAU  E LNLTESRY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       RA         I NS AUST
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PEC I ARLA L I A R IG H T NOW
                                                                               A S I A’ S B E ST W E L L N E S S R ET R E AT S

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              QST YN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              QUISI LE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     E.
                                         TR AVEL I NSIDER .                                                                                                      TRAVEL INSIDER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           QUISINE
                                                                                                                                                                 With beautifully written and stunningly photographed
                                                                                                                                                                 features on the world’s most exciting destinations, the                                                                                                                                                                                                                                                                                                                                                                                   Food is intrinsically linked to travel. And Quisine is all
                                                                                                                                                                 magazine’s Travel Insider section curates the very best                                                                                                                                                                                                                                                                                                                                                                                   about the ultimate food and wine experiences.
                                                                                                                                                                 of local and international luxury, adventure, food and
                                                                                                                                                                 wine, wellbeing, and family and business travel.                                                                                                                                                                                                                                                                                                                                                                                          In the monthly Reviews section, our panel of food critics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           highlights Australia’s hottest restaurants. A regular regional
                                                                                                                                                                 Driven by inspirational design and written by world-class                                                                                                                                                                                                                                                                                                                                                                                 food and wine feature introduces readers to the country’s
                                                                                                                                                                 journalists, Travel Insider delivers something for every                                                                                                                                                                                                                                                                                                                                                                                  best producers. Qantas consulting chef Neil Perry ­­— one
                                                                                                                                                                 reader. Each feature includes relevant pointers to get the                                                                                                                                                                                                                                                                                                                                                                                of Australia’s foremost culinary experts — shares gourmet

                                                                                                                                                                                                                                                                                                                                 Photog raphy: Guy Bailey. Stylin g: Inez Ga rcia
                                                                                                                                                                 most out of each trip as well as easy-to-follow directions                                                                                                                                                                                                                                                                                     (LEFT TO RIGHT)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           insights in his column. And Peter Bourne rounds up the
                                                                                                                                                                 for exploring and booking the ultimate holiday.                                                                                                                                                                                                                                                                                                                                                                                           very best local and international wines to enjoy.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                KAILIS “BLUE AURORA” AUSTRALIAN SOUTH SEA PEARL, WHITE-GOLD, DIAMOND AND SAPPHIRE NECKLACE, $192,000,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   AND “BLUE ADORED” AUSTRALIAN SOUTH SEA PEARL, WHITE-GOLD, DIAMOND AND SAPPHIRE RING, $28,995
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          TIFFANY & CO. “PAPER FLOWERS” PLATINUM, TANZANITE AND DIAMOND NECKLACE, $450,500

                                                                                                                                                                                                                                                                              Hollie Ada ms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            LINNEYS WHITE-GOLD, DIAMOND AND AUSTRALIAN SOUTH SEA PEARL EARRINGS, $35,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       SEE PAGE 150 FOR STOCKISTS

                                                                                                                                                                                                                                                                                                                                                                                                                             A Mar-tinny – gin, vermouth and water in a can – at Continental Deli Bar Bistro’s new Sydney venue

                          The traditional hammam at Al Baleed Resort Salalah, Oman

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                                                                                                                                                                 QBUSINESS
                                                               B US I N E S S T R AV E L L E R S ’ G U I DE : SA N F R A NC I S C O                                                                                                                                                                                                                                                                                                                                                               T H E DI A RY

                                                              QBUSI N ESS .                                                                                                                                                                                                                                                                                                                                                                                                                    ONQ.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                IQ.

                                                                                                                                                                 QBusiness inspires success, examining international
                                                                                                                                                                 business trends and sharing learnings from the country’s                                                                                                                                                                                                                                                                                                                                                                                  iQ
                                                                                                                                                                 most exceptional leaders.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Our readers like to keep up to date with technology in
                                                                                                                                                                 Each month, the Business Travellers’ Guide authoritatively                                                                                                                                                                                                                                                                                                                                                                                order to influence their family and friends. iQ helps readers
                                                                                                                                                                 advises readers on how to find the best in each city, from                                                                                                                                                                                                                                                                                                                                                                                stay ahead of the trends, from the latest gadgets and must-
                                                                                                                                                                                                                                ©2017 T wentieth Centu r y Fox Fil m Cor poration a nd TSG Enter tain ment Fin a nce LLC

                                                                                                                                                                 where to book a lunch meeting to identifying the ideal                                                                                                                                                                                                                                                                                                                                                                                    read books to in-the-know car reviews ­— all written by the
                                                                                                                                                                 hotel for a business traveller.                                                                                                                                                                                                                                                                                                                                                                                                           leading experts in their fields.

                                                                                                                                                                 In View from the Top, editor-in-chief Kirsten Galliott
                                                                                                                                                                 interviews CEOs and other gifted leaders to glean their
                                                                                                                                                                                                                                                                                                                           Alex Delfa n ne
      Ma rco Si moni

                          Union Square is a dining, shopping and accommodation hub in the city’s downtown
                                                                                                                                                                 lessons on leadership and success.                                                                                                                                                                                                                           Walking in Melbourne 1. 2018 by British artist Julian Opie is featured in a solo exhibition at the National Gallery of Victoria until 17 February
                                                                                                                                                                                                                                                                                                                                                                                                                            Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Qantas magazine | Travel insider   7
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                        2019 FEATURES

                                                                   QBUSINESS                   QSTYLE            SPECIAL EXECUTIONS

                                                                   QBUSINESS                   QSTYLE               SUPPLEMENTS

                                               JANUARY 2019          OFFICES OF                 SUMMER
                                                                     THE FUTURE

                                              FEBRUARY 2019        SMALL BUSINESS             TRAVEL WEAR

                                               MARCH 2019          BUILDING A CEO         NEW-SEASON FASHION             CRUISING

                                                APRIL 2019      LEADERSHIP COURSES         JEWELLERY SPECIAL         GOOD BUSINESS

                                                 MAY 2019      BUSINESS TRAVEL AWARDS     ACCESSORIES SPECIAL           PROPERTY

                                                JUNE 2019         SUPER RECRUITERS           WATCH SPECIAL

                                                 JULY 2019        BUSINESS TRAVEL              WORK MAN
                                                                  AWARD WINNERS

                                               AUGUST 2019                                      LUGGAGE            EXECUTIVE EDUCATION

                                              SEPTEMBER 2019                              NEW-SEASON FASHION

                                              OCTOBER 2019           LEADERSHIP              WATCH SPECIAL               CRUISING

                                              NOVEMBER 2019    EXECUTIVE TECHNOLOGY        JEWELLERY SPECIAL

                                              DECEMBER 2019         BEST LEADER           CHRISTMAS GIFT GUIDE
                                                                    OF THE YEAR

Please note: features are subject to change                                                                           Qantas magazine | Travel insider   8
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                            QANTAS                                             Australia’s most-read AB magazine in
                                                           MAGAZINE                                             the Business and Airline categories

                           Australia’s No. 1 airline and           Australia’s most-read AB                     High-income earners            48% of readers travel within Australia
                           business magazine read by               magazine in the Business                     that earn on average           four or more times per year, and they
                              business executives                   and Airline categories                          $125,600 p.a*                are two times more likely to travel
                                                                                                                                                  overseas more than twice a year

                                     406,000                                   48%
                           Qantas readers, which is 79% more       are ABs – Qantas magazine has the
                             than Virgin Australia’s Voyeur*       highest AB Profile in Australia and
                                                                  reaches 30,000 more than the closest
                                                                       competitor, AFR Magazine*

                                                                                                              Average value of savings                   Home owners or
                                     175,000                                                                and investments is $416,750 –                mortgagees: 71%*
                                                                        38% MORE                         almost double the national average*
                               Professionals and managers
                           (43%), making them 2.6 times more         ...readers who earn $120,000+
                            likely to be professionals than the         than the next competitor,
                                    general population*                      AFR magazine*

                        114% MORE LIKELY                                    94,000
                            ...to be business decision-makers.         Qantas readers have over
                            Delivering more decision-makers       $500,000 in savings and investments,     298% more likely to be C-suites*             71% believe quality
                              (26,000) than any other airline      which is 29% more than its closest                                                   is more important
                                      or business title*              competitor – AFR Magazine*                                                            than price

Source: *Roy Morgan, December 2018

                                                                                                                                                                        Qantas magazine | Travel insider   9
Media Kit 2019 - Medium Rare Content
Qantas Media Kit 2019

                                                                                                                         SEASONAL

                                                                                                                 QANTAS DISTRIBUTION
                                                                                                                 Offered on all domestic
                                                                                                                 and international flights.

                                                                                                                  All Qantas Domestic
                                                                                                                  Chairman’s, Platinum
                                                                                                                   and Club Lounges.

                                  QANTAS MAGAZINE                                                                 Sales agents and tour

                                  CHINESE EDITION                                                                 operators in Shanghai
                                                                                                                       and Beijing

                                                                                                                     Duty free stores
                                                                                                                       Sydney and
                                                                                                                       Melbourne
                                  50,000 copies distributed
                                  3-month distribution                                                            5-STAR & BOUTIQUE
                                                                                                                  HOTEL DISTRIBUTION
                                  Asia is a strategic priority for Qantas with increased fleet frequency and      Langham NSW & VIC
                                  the best premium service in the market for the Asian business and leisure          Sofitel Brisbane
                                  traveller.                                                                        Club Sofitel Lounge
                                                                                                                     Clare Hotel NSW
                                  Written in simplified Chinese, stories within the 100-page
                                  Chinese edition of Qantas Magazine will focus on topics that resonate         Hydro Majestic & Lilianfels
                                  with Chinese travellers, including beauty and nature;                              Blue Mountains
                                  food, wine, local cuisine and produce; retail, shopping and luxury and
                                  beaches and adventure.

                                  Content will also be available online at Qantas Travel Insider and seeded
                                  through Weibo, WeChat and YouKu - part of Qantas’ use of digital and
                                  social media channels for tourism marketing.

                                                                                                                            EVENTS
                                  Over the year through March 2018,                                               Red Lantern Festival in
                                                                                                                    Darling Harbour
                                  China overtook New Zealand to become
                                  Australia’s largest source of visitors, with                                           ON BOARD

                                  1.29 million Chinese tourists spending a                                             GOLDEN WEEK
                                  collective 54.8 million nights in Australia.                                       Distributed:
                                                                                                                    27 September
                                  On average, each Chinese visitor spent                                          Booking Deadline:
                                  almost $8,500 on Australian goods and                                                  31 July
                                                                                                               Material to be translated:
                                  services during their stay.” *                                                       6 August
                                                                                                                  Material Deadline:
                                                                                                                       9 August

* Tourism Australia, March 2018                                                                                   Qantas magazine | Travel insider   10
Qantas Media Kit 2019

                                                                                                                                                                                                                  SEASONAL

                                                                                                                                                                                                           QANTAS LINK SPRIIT
                                                                                                    JA N/FEB 2 019                                                                                           DISTRIBUTION
JA N/F E B 2 019

                                                                                              qantas.com/travelinsider

                                   SPIRIT
                                                                                                                                                                                                         More than 20,800 flights
                                                                                                                                                                                                           every two months

                                                                                                                                            QANTASLINK SPIRIT                                             One million passengers

                                                                                                                                            MAGAZINE
                                                                                                                                                                                                               per edition

                                                                                                                                                                                                         On board all QantasLink
                                                                                                                                                                                                             Australia flights

                                                                                                                                                                                                           56 metropolitan and
                                                                                                                                                                                                              regional ports

                                                                                                                                            50,000 copies distributed                                   Mainland capital cities and
                                                                                                                                                                                                          key regional centres
                                                                                                                                            2-month distribution
                                                                                                                                                                                                           All mining charters in
                                                                                                                                                                                                           Queensland and WA
                                                                                                                                            ​ he trusted voice of regional Australia, Spirit magazine
                                                                                                                                            T
                                                                                                                                            brings our heartland to life through entertaining,          Network Aviation (major
                                                                                                                                            informative and inspiring content – from in-the-know        mining charter airline), WA
                                                                                                                                            travel features that showcase local secrets to expert
                                                                                                                                            coverage of regional business, all written                   All Domestic, Chairman’s,
                                                                                                                                            by highly respected local journalists                       Platinum and Club Lounges​

                           Eye to eye with   Which Australian     Found! The best fish
                           a humpback        island is for you?   and chips you’ll ever eat

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                                                                                                                                                                                                           Qantas magazine | Travel Insider   11
Qantas Media Kit 2019

                                                                                                         QANTASLINK SPIRIT MAGAZINE

                                                                                    6 MILLION QantasLink                                                     75 minutes                                 Direct contact with                   59% male and
                                                                                     passengers annually fly                                               average journey**                          1 MILLION^ business                      41% female^
                                                                                     with Australia’s largest                                                                                      and leisure passengers with
                                                                                        regional airline*                                                                                         each issue of Spirit magazine***

                                                   3 in 4 strongly trust                                                  57% are ABs^^                                               57% are travelling             Over 1 IN 2 is a gold,              Over 1 IN 3 earns
                                                  QantasLink magazine^                                                                                                                  for business^               platinum or chairmans                $100K-$200K+^^
                                                                                                                                                                                                                    lounge frequent flyer^

                                           Over 1 in 2 are likely to very likely                                                                 55% are reading twenty                                       3 in 4 are spending                   57% are inspired to
                                            to consider advertised products                                                                      minutes to 1 hour + (the                                    $5,000- $10,000 + on                   plan their trips after
                                              and services in QantasLink^                                                                        average is 8.2 minutes)^                                  their holidays each year^                   reading Spirit

Sources: * Qantas Traf fic and Capacit y Statistics, Full Year Repor t, Januar y 2017; ** The Customer Advisor y Panel 24 June – 10 July 2016 n 17 79 Frequent Flyers; ***Based on bimonthly
average of QantasLink passengers; ^QantasLink SPIRIT readers sur vey, October 2018 n=592; ^^Roy Morgan, December 2018, based on QantasLink passengers
                                                                                                                                                                                                                                                                             Qantas magazine | Travel Insider   12
Qantas Media Kit 2019

Travel Insider Online

               Qantas magazine | Travel insider   13
Qantas Media Kit 2019

                                                                                                                                                                                                      WEBSITE
                                                                                                                                                                                                   + SOCIAL MEDIA

                                                                                                                                 TRAVEL INSIDER                                                     PLANNING TOOL
                                                                                                                                                                                                The ultimate inspiration
                                                                                                                                                                                                 and planning tool for:

                                                                                                                                                                                                           Explore
                                                                                                                                 201,596 Unique Visitor’s*
                                                                                                                                                                                                       Eat & Drink
                                                                                                                                 2,279,128 page views per month**
                                                                                                                                                                                                        Travel Tips
                                                                                                                                 3:04 average session length***
                                                                                                                                                                                                         Trending
                                                                                                                                 @qftravelinsider Instagram 42,800^
                                                                                                                                                                                                       Experiences
                                                                                                                                 @qftravelinsider Twitter 17,200^                                        Lifestyle
                                                                                                                                 Qantas Facebook 1.4M^

                                                                                                                                 Qantas Travel Insider is where holiday dreams start...

                                                                                                                                 Travel Insider is one of the most visited premium lifestyle
                                                                                                                                 media sites in Australia (Nielsen). It offers thousands of        ONLINE PLATFORMS
                                                                                                                                 expert insider’s guides and features to help visitors plan
                                                                                                                                 their trips to more than 40 destinations worldwide, with a           Connect with us
                                                                                                                                 focus on the best of Australia – users can explore detailed             online at:
                                                                                                                                 guides to all major cities and popular regional destinations
                                                                                                                                 through the eyes of prominent locals, award-winning            qantas.com/travelinsider
                                                                                                                                 writers and celebrated tastemakers whose experiences
                                                                                                                                 are exclusive and authentic.                                        @qftravelinsider

                                                                                                                                 The site helps everyone find the best experience for them:          @qftravelinsider
                                                                                                                                 with sections for family travel, business travel, cruising,
                                                                                                                                 adventure, romance, food, accommodation and more.                   @qftravelinsider

                                                                                                                                 The site also has a detailed Travel Tips section, and
                                                                                                                                 regularly features expert tips from high-profile travellers
                                                                                                                                 and celebrities.

                                                                                                                                 Our travel inspiration and news from the site is shared via
                                                                                                                                 frequent daily updates to thousands of travellers across
                                                                                                                                 our Twitter, Instagram and Pinterest accounts.

Source: *Nielsen DCR, 3 month average from October - December 2018; **Adobe Omniture, 3 month average October - December 2018;
***Nielsen DCR, Januar y 2019 ^Social figures accurate as Februar y 2019                                                                                                                         Qantas magazine | Travel insider   14
Qantas Media Kit 2019

                                                                           TRAVEL INSIDER
                                                                   SPONSORSHIP DIGITAL OPPORTUNITIES

                                                                                                  Double Road
                                                                                                     Block                      H O M E PAG E S P O N S O R S H I P   SECTION SPONSORSHIP

                                                                                                                                                                                                                           Double Road
                                                                                                                                                                                                                              Block

                                                                                   Billboard Ad

                                                                                                       Super
                                                                                                     Side Skins                                                                             Sponsored Story
S E C T I O N S P O N S O R S H I P S & D I S P L AY

 OPPORTUNIT Y                   CO N C E P T                  INCLUSIONS                                                                                                                                                            Super
                                                                                                                                                                                                                                  Side Skins

 HOME PAGE                      • Monthly buyout of Travel   Desktop:
 SPONSORSHIP                       Insider home page          • Double Roadblock (POS 1 & 2)
                                • 100% SOV offering          • Super side skins
                                   maximum impact within      • 1x Billboard Ad
                                   a premium environment
                                                              Mobile:
                                                              • Double Roadblock (POS 1 & 2)

 SECTION SPONSORSHIP            • 100% SOV Offering           INDEX PAGES
                                  maximum impact within       Desktop
                                  a relevant environment      • Standard Double Roadblock (POS 1 & 2)
                                • Align with specific        OR
                                                                                                                                                                                                                                  Double Road
                                   content environments       • Video Double Roadblock (POS 1 & 2)                                                                                                                                   Block
                                   on Travel Insider, such
                                   as Technology, Food        ARTICLE/GALLERY PAGES
                                   and Wine and Style         • Standard Double Roadblock (POS 1 & 2)
                                                                                                                  Double Road
                                                              OR                                                     Block
                                                              • Video Double Roadblock (POS 1 & 2)

                                                                                                                                                                                                              Qantas magazine | Travel Insider   15
Qantas Media Kit 2019

                                                                                                TRAVEL INSIDER
                                                                                        NATIVE CONTENT OPPORTUNITIES

B R A N D E D CO N T E N T
                                                                                                                            N AT I V E A R T I C L E
                                                                                                                                                                                                                                N AT I V E GA L L E RY

 OPPORTUNIT Y                CO N C E P T                                  INCLUSIONS

 N AT I V E A R T I C L E    • An editorially led native article written   • C
                                                                              ontent is tagged “Brought to you by                                                                                                ↓                                                             Brand advertising to feature
                               for an advertiser by the Travel Insider       XYZ” on the LHS below author.                                                                                                     Brand
                                                                                                                                                                                                                                                                                around the content
                               editorial team based on the advertisers                                                                                                                                         advertising to
                                                                           • T
                                                                              here will be a tagline at the end of the
                                                                                                                                                                                   ↓
                                                                                                                                                                                                                                                                                                “Brought to you
                               objectives.                                                                                                                                                                     feature around
                                                                                                                                                                                                                                                                                                by XYZ” tagged
                                                                             content that is an overt call to action for                                                                                       the content

                                                                                                                                                                                                           ↓
                                                                                                                                                                                                                                                                                                at end of copy
                             • Content devised, written and uploaded         the brand, with a link to a nominated URL.
                               by the Travel Insider team following
                               concept approval by advertiser.             • C
                                                                              ontent tile is tagged “Sponsored” when
                                                                             it appears on the homepage and category
                             • Content must be truly native - a topic        landing page.
                               that is genuine interest to the readers
                                                                           • Sponsored content appears in specifically
                                                                                                                                          Brought to you by Bosch eBike Systems.

                               with subtle advertiser/brand integration

                             • Content must be travel-related or           • U
                                                                              pon completion of campaign, branding
                               applicable to the Qantas audience.            will be removed from content
                                                                                                                                                                                                                                                         Staircase to the Monn at around 8pm. Book your spot on the
                                                                           • R
                                                                              elated content displayed with the                                                                                                                                         June 2019 departure now.

                                                                             article is to be determined by the Travel                                                                                                                                                         Call to action and link to
                                                                             Insider team and won’t include any other                                                                           Related content to be                                                          supplied advertiser URL
                                                                             sponsored content                                                                                                  determined by Travel Insider                                                   at the bottom of the copy
                                                                                                                                                                                                team and won’t include any
                                                                                                                                                                                                other native content

 N AT I V E                  • Content devised, written and uploaded       • Advertiser mentions or nominated URL
 GA L L E RY                   by the Travel Insider team following          in a single gallery is capped at four. The                                                                                                                                                                           Related content
                               concept approval by advertiser                first will appear on the third slide, with a                                                                                                                                                                         to be determined
                                                                                                                                                                                                                                                                                                  by Travel Insider
                                                                             maximum of four integration mentions.                                                                                                                                                                                team and won’t
                             • Content must be truly native - a topic                                                                                                                                                                                                                             include any other
                               that is genuine interest to the readers     • There will be a minimum of 12 slides in any                                                                                                                                                                          native content
                               with subtle advertiser/brand integration      gallery (at the discretion of the CS team).
                                                                             This includes 11 on content and one “Up
                             • Content must be travel-related.               Next” slide.

                                                                           • Content is tagged “Brought to you by XYZ”
                                                                                                                                                                                       Brand advertising                                                                                                   Brand
                                                                             after the headline                                                                                        to feature around                                                                                                   advertising
                                                                                                                                                                                       the content                                                                                                         to feature

                                                                                                                                                                                                                                                                                                      ↓
                                                                           • Content tile is tagged “Sponsored” when                                                                                                                                                                                       around the
                                                                             it appears on the homepage and category                                                                                                                                                                                       content

                                                                             landing page                                                                                                                                                                                                                    ↓

                                                                           • Advertiser’s name does not appear in the
                                                                             URL of the gallery

                                                                           • Upon completion of campaign, branding
                                                                             will be removed from content i.e. at the
                                                                             end of the month

                                                                           • Related content displayed with the
                                                                             gallery is to be determined by the Travel
                                                                             Insider team and won’t include any other
                                                                             sponsored content

                                                                                                                                                                                                                                                                     Qantas magazine | Travel Insider                    16
Qantas Media Kit 2019

Red Planet

     Qantas magazine | Travel Insider   17
Qantas Media Kit 2019

                    QANTAS DATA

                  Target 13.1 million+ Qantas Frequent Flyers through Red Planet - Australia’s most valuable                                                                  HOW YOU CAN TARGET
                  data set to power digital campaigns. Qantas Data can deliver ads to predefined audiences on
                                                                                                                                                                                        Gender
                  Travel Insider or across the web. Red Planet can also create bespoke audiences.
                                                                                                                                                                                           Age

                                                                                                                                                                                Household income

                                                                                                                                                                                   Geo-targeting

                                                                                                                                                                              Red Planet personas

                                                                                                                                                                                Interest behaviour
                                                                                                                                                                               (e.g. auto enthusiasts,
                                                                                                                                                                                Fashionistas, Fitness
                                                                                                                                                                                 enthusiasts, Travel
                                                                                                                                                                              Interest, Wine & Spirits
                                                                                                                                                                                enthusiasts & more)

                                                                                                                                                                                 Intent behaviour
                                                                                                                                                                               (e.g. in the market for
                                                                                                                                                                                   financing, loans,
                                                                                                                                                                                   insurance, travel
                        First-party data based on                                                                                Modelled on an individual                        intenders & more)
                        a 100% owned audience or                                                                                  (this is anonymised), so   GDPR compliant
                           QFFs have opted in to                                                                                   there is no guesswork
                            speak with Qantas

Source: *Nielsen DCR, 3 month average from October - December 2018; **Adobe Omniture, 3 month average October - December 2018;
***Nielsen DCR, Januar y 2019 ^Social figures accurate as Februar y 2019                                                                                                      Qantas magazine | Travel Insider   18
Qantas Media Kit 2019

EDM

Qantas magazine | Travel insider   19
Qantas Media Kit 2019

                        QANTAS                                                        TRAFFIC SUMMARY
                        TRAVEL INSIDER EMAIL                                              Distribution:
                                                                                     3.1 million subscribers

                                                                                            Casting:
                                                                                      2 x sends per month
                        3.1 million subscribers*
                        Qantas Travel Insider email is a curated edit of the most          Open rates:
                        compelling stories, articles and galleries from the Travel        Average 18.4%
                        Insider website. Distributed to Qantas Frequent Flyers,
                        the newsletter offers reach and environment to an
                        audience with an appetite for travel.                                Inclusions:
                                                                                           Solus MREC

                                                                                      TRAFFIC SUMMARY
                        QANTAS                                                             Distribution:

                        RED EMAIL                                                    3.7 million subscribers

                                                                                            Casting:
                                                                                     2-3 x sends per month
                        3.7 million subscribers*
                                                                                           Open rates:
                        Distributed to more than 3 million subscribers, it                 Average 20%
                        delivers the latest flight offers, hotel specials, cruise
                        deals and travel reviews. The newsletter is ideal for
                        promoting tactical offers and driving users to action.               Inclusions:
                                                                                           Solus MREC
                        *CTA must link back to qantas.com and can only be
                        sold to a Qantas partner

Source: *Qantas, 2019                                                                Qantas magazine | Travel insider   20
Qantas Media Kit 2019

Social

Qantas magazine | Travel Insider
                         insider   21
Qantas Media Kit 2019

                                                                                             POWER OF QANTAS

                                            QANTAS                                                 Reach

                                            FACEBOOK                                         1.4M Facebook fans

                                                                                             Reach 3.5M people
                                                                                                each week

                                            Qantas Facebook page is                                 Video
                                                                                               1.5M video views
                                            Australia’s No. 1 publisher                           each week

                                            in Travel & Airline
                                                                                                     Views
                                            category on Facebook.                                On target to
                                                                                               deliver 98M video
                                                                                                views in 2018
                                            Native Videos posted
                                            on Qantas Facebook
                                            are only available to
                                            Qantas partners and
                                            the CTA must link
                                            back to Qantas.com
                                            Qantas social engagement continues to grow
                                            and continues to generate exceptional
                                            branded and organic content experiences.

                                            Travel Insider now offers the following video
                                            formats:
                                            1. Client supplied footage
                                            2. Stock footage
                                            3. Produced/bespoke footage
                                            4. Influencer produced footage

SOURCE: Facebook Insights, Februar y 2019
                                                                                            Qantas magazine | Travel Insider   22
Qantas Media Kit 2019

                                                                      QANTAS SIGNATURE OPPORTUNITIES

                                                                  Partnership of our top-tier properties offers influence, bespoke
                                                                  content creation, hard- to-reach audiences and alignment with
                                                                             Australia’s most trusted premium brand.

         FUTURE INC.                             TRAVEL INSIDER                         PLATINUM ONE                         THINK. 2019                  QANTAS BUSINESS                   QANTAS’S 100TH
A special event series focusing on the            CAFÉ AWARDS                              EVENTS                       A live interview series hosted     TRAVEL AWARDS                      BIRTHDAY
future of luxury, property, investment,                                                 Surprise and delight our       by Qantas magazine’s Editor-         An industry favourite, the        In 2020, Qantas is
                                          The Qantas Travel Insider Café Awards
 automotive, technology and travel.                                                  highest flyers with meaningful        in-Chief, Kirsten Galliott.    Qantas BTA awards celebrates            turning 100!
                                           are all about recognising Australia’s
  Qantas magazine will bring global                                                  experiences of value to them.        Featuring experts and one        the best hotels, restaurants
                                          café culture and celebrating the social
                                                                                                                       burning question, this thought-    and retreats that cater to the      The Sponsorship
trends to a local audience and feature          hubs of our communities.              Platinum One members have
                                                                                                                         provoking event is a ticketed    corporate traveller. Nominees        Opportunity:
    a special panel conversation.               This digitally and socially-led     attained QFF’s most prestigious
                                                                                                                        series of dinners, attended by   are selected by our vast network      More information
   White paper content will be                 competition will be housed on          tier. They take 69 flights per
                                                                                                                       120 to 150 readers per session.       of trusted travel writers          coming soon
 amplified across Qantas magazine             Travel Insider and amplified via         annum with an average of
                                                                                       42 domestic flights and 27                                                   in Australia.
         and Travel Insider.                 Qantas Facebook and within the                                                  The Sponsorship
                                            nominated cafes. Public voting will     international flights per annum.          Opportunity:
          The Sponsorship                                                                                                                                       The Sponsorship
                                                  only enhance the reach.                                                1 x Naming Rights partner,              Opportunity:
           Opportunity:                                                                    The Sponsorship
                                                                                                                         2 -3 x Supporting partners         1 x Naming Rights partner
     A minimum of 4 x Category                      The Sponsorship                         Opportunity:
       Exclusive partnerships                         Opportunity:                     By expressions of interest
                                                1 x Naming Rights partner

                                                                                                                                                                                            Qantas magazine | Travel Insider   23
Qantas Media Kit 2019

Rates + Deadlines

           Qantas magazine | Travel insider   24
Qantas Media Kit 2019

                                                                                                                                                                                                                  Print Specifications
                                              QANTAS MAGAZINE                                                                                                                  SIZE                          TRIM SIZE                      T Y PE/D ES I G N A R E A                      BLEED

                                                                                                                                                                                                       To be supplied as two
                                                                                                                                                                      Double Page Spread
                                                                                                                                                                                                          single full pages

                                                                 Print magazine                                                                                              Full Page                 275mm x 210mm wide                        259mm x 194mm wide                   285mm x 220mm wide

                                                                                                                                                                       Half Page Vertical              275mm x 100mm wide                   2 59mm x 8 4 mm wide                      28 5 x 110 mm wide

                                                                                                                                                                     Half Page Horizontall             135mm x 210mm wide                        119mm x 194mm wide                   145mm x 220mm wide
                                                                          Deadlines
                                                                                                                                                                       Third Page Vertical             275mm x 70mm wide                    2 59mm x 5 4 mm wide                    28 5 mm x 8 0 mm wide

                          E D ITI O N                          O N B OA R D                   BOOKING DEADLINE                      M AT E R I A L D E A D L I N E   OFC or OBC Gatefold               275mm 404mm wide                     2 59mm x 3 8 8 mm wide                 28 5 mm x 414 mm wide
                                                                                                                                                                               DPS

                     FEB R UA RY 19                        1 FEB RUARY 1 8                      6 DECEMB ER 1 8                       13 DECEMB ER 1 8
                                                                                                                                                                     OFC or OBC gatefold               275mm x 197mm wide                        259mm x 181mm wide                   285mm x 207mm wide
                                                                                                                                                                               flap
                        M A RCH 19                           1 MARCH 19                          2 2 JAN UARY 19                        2 9 JAN UARY 19

                                                                                                                                                                               OBC                     275mm x 207 mm wide                       259mm x 191mm wide                   285mm x 217mm wide
                         A PR I L 19                           1 APRIL 19                       19 FEB RUARY 19                        26 FEB RUARY 19

                           M AY 19                              1 MAY 19                           2 1 MARCH 19                          28 MARCH 19
                                                                                                                                                                                                                      Rates
                          J U N E 19                           1 J U NE 19                          1 8 APRIL 19                           2 5 APRIL 19

                                                                                                                                                                     ($AU D)                                             Ca s ua l   L eve l 1       L eve l 2   L eve l 3    L eve l 4
                          J U LY 19                            1 J U LY 19                            2 1 MAY 19                            28 MAY 19
                                                                                                                                                                     CU R R E N T R AT ES                                              3x              6x          12 x         18x
                                                                                                                                                                     D PSC                                               3 5 , 676   3 4 ,14 3       3 2, 8 17   31,489       3 0,16 3
                       AU GUS T 19                           1 AU GUS T 19                           19 J U NE 19                          26 J U NE 19
                                                                                                                                                                     Full Page                                           1 8 ,978    1 8 ,174        17, 478      16 ,78 1    16 ,0 8 6
                    S EP T EM B ER 19                    1 SEP TEMB ER 19                            1 8 J U LY 19                          2 5 J U LY 19            H alf Page ( Ver tical or H orizontal)              12,9 13     12, 374         11 ,9 07    11 , 4 4 0   10,97 3
                                                                                                                                                                     T hird Page                                         10, 62 2    10,1 8 3         9, 8 02     9, 42 2      9,0 41
                      O C TO B ER 19                       1 OCTO B ER 19                         2 1 AU GUS T 19                        28 AU GUS T 19

                                                                                                                                                                     COV ERS
                     N OV EM B ER 19                      1 NOVEMB ER 19                       19 SEP TEMB ER 19                      26 SEP TEMB ER 19
                                                                                                                                                                     Inside Front Cover D PS                             49,94 6
                                                                                                                                                                     Inside     and      O ut side   B ack    Cover
                     D ECEM B ER 19                       1 DECEMB ER 19                         2 2 OCTO B ER 19                      2 9 OCTO B ER 19                                                                  49,94 6
                                                                                                                                                                     Gatefold*

                                                                                                                                                                     LOA D IN GS

                                                                                                                                                                     O pp osite Content s                                 3 0%

                                                                                                                                                                     O pp osite M as the ad                               3 0%
                                                                                                                                                                     Guarante e d B roken Sp ace                           5%
                                                                                                                                                                     Firs t H alf RHP                                     20%
                                                                                                                                                                     Firs t H alf L HP                                    10%
                                                                                                                                                                     RH P Run of B o ok                                   10%
Qantas approval required on all inserts subject to 100% confirmation. Qantas                                                                                         Prior Content s                                      20%
requests all inserts to be bound. All inserts must include an advertising backing page.
All inserts exclude production cost. Print material to be supplied via Quickcut                                                                                      I N S E R TS                    2PP        4PP          8 PP      12PP           16PP       3 2PP
(Adstream), Adsend or SENDlite. Specifications available at mediumrarecontent.com
* The inside and outside back cover gatefold cannot be purchased separately. Production included.
                                                                                                                                                                     COS T PE R $‘ 0 0 0

                                                                                                                                                                     Minimum Print Run               24 0       360          50 0      6 50           78 0       10 4 8
Note: The above rates are in Australian dollars (AUD) and do not include goods and ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.

                                                                                                                                                                                                                                                                                            Qantas magazine | Travel insider   25
Qantas Media Kit 2019

                    QANTAS CHINESE
                      MAGAZINE

                                                                                                                           Print Specifications
                                  Deadlines
                                    BOOKING        TR ANSL ATION     MATERIAL        SIZE                    TRIM SIZE                                   T YPE/DESIGN ARE A                                       B LEED
  EDITION     DIS TRIBUTED
                                    DE ADLINE        DE ADLINE       DE ADLINE
GOLDEN WEEK                                                                                            To be supplied as two
              27 SEPTEMB ER           31 JULY        6 AUGUS T       19 AUGUS T   Double Page
    2019                                                                                                  single full pages
                                                                                    Spread

                                                                                   Full Page           275mm x 210mm wide                                  255mm x 190mm wide                         285mm x 220mm wide

               Book into the October and January issues of Qantas                 OFC or OBC           275mm x 197mm wide                                  255mm x 177mm wide                         285mm x 207mm wide
               magazine and receive a further 10% discount on the                 gatefold flap
               above rates when booking into our Chinese editions.                    OBC              275mm x 404 mm wide                                 255mm x 384mm wide                          285mm x 414mm wide

                                                                                                              Qantas Chinese Edition is a perfect bound publication.
                                                                                                  Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite.
                                       Rates                                                   The full right-hand page of an OFC gatefold (first page of text) must be supplied
                                                                                               with a 3mm white or black strip on the fore edge. Please contact Production prior
                     ($AU D)                                                                               to sending material to confirm which colour strip to supply.
                     1 ISS U E

                     Full Page                        $11 ,970                                            * The inside and outside back cover gatefold cannot be purchased separately. Production included.

                     D ouble Page Spread              $2 1 ,950

                     2 ISS U ES

                     Full Page                        $10,174
                     D ouble Page Spread              $1 8 ,7 20

                                                                                                              Note: The above rates are in Australian dollars (AUD) and do not include goods and

                                                                                                                 ser vices tax (GST ). GST of 10% will be added to above rates when invoicing.

                                                                                                                          Run of Publication - Premiums apply for early positioning.

                                                                                                                 It is the adver tiser’s responsibilit y to supply their ads in simplified Chinese.

                                                                                                                                                                                                       Qantas magazine | Travel insider   26
Qantas Media Kit 2019

                                                     QANTASLINK SPIRIT
                                                        MAGAZINE

      Rates                                                                                                                                                               Deadlines
       AD SIZE                                                 1x                                 2x                                 4x                        6x                       E D ITI O N                           O N B OA R D                 BOOKING DEADLINE          M AT E R I A L D E A D L I N E

       Full Pa g e                                          $750 0                             $7 275                             $705 6                     $684 4
                                                                                                                                                                            N OV EM B ER-D ECEM B ER 1 8               0 1 N OV EM B ER 1 8                 0 4 S EP T EM B ER 1 8     2 5 S EP T EM B ER 1 8
       D oub l e Pa g e                                    $1 3 ,9 0 0                        $1 3 , 4 8 3                       $1 3 ,078                  $12 , 6 8 6

       H alf Pa g e                                         $3 3 2 5                           $3 2 2 5                           $3 128                     $3 03 4         JA N UA R Y - FEB R UA R Y 19               0 1 JA N UA R Y 19                  3 0 O C TO B ER 1 8       20 N OV EM B ER 1 8
       T hird Pa g e                                        $2 50 0                            $242 5                             $2 3 52                    $2 28 1

       O u t sid e B a ck Cover                             $950 0                             $9 2 1 5                           $8 9 3 8                   $8 670               M A R CH- A PR I L 19                      0 1 M A R CH 19                2 1 D ECEM B ER 1 8           2 2 JA N UA R Y 19

       Insid e Fro nt Cover S pre a d                      $1 6 , 2 50                        $1 5 ,762                          $1 5 , 28 9                $14 , 8 3 0
                                                                                                                                                                                    M AY - J U N E 19                         0 1 M AY 19                      05 M A R CH 19              26 M A R CH 19

                                                                                                                                                                                 J U LY - AU G US T 19                        0 1 J U LY 19                      03 M AY 19                  24 M AY 19
       LOA D I N GS

       Fir s t H alf R H P                                               3 0%                                                                                               S EP T EM B ER - O C TO B ER 19            0 1 S EP T EM B ER 19                    02 J U LY 19                2 3 J U LY 19

       RHP                                                               1 0%
                                                                                                                                                                           N OV EM B ER - D ECEM B ER 19               0 1 N OV EM B ER 19                  03 S EP T EM B ER 19       24 S EP T EM B ER 19
       Prio r Co ntent s                                                 1 0%

       AD SIZE                                                   1x                               2x                                 4x                          6x

       Q uar ter Pa g e                                     $1 6 8 0                            $1 62 9                            $1 5 8 0                   $1 5 3 3    Specifications
       Eighth Pa g e H o rizo ntal                          $8 4 0                              $8 14                               $7 9 0                     $76 6
                                                                                                                                                                          M AGA Z I N E S PECS (m m)                                   TR I M (H X W )                   T Y PE                  B LE E D

                                                                                                                                                                          D oub l e Pa g e (Supp l y as 2 x full p a g es)

                                                                                                                                                                          Full Pa g e                                                     2 50 x 2 1 0                 2 3 4 x 194             26 0 x 2 20
       COS T PE R ‘ 0 0 0                  2PP            4 PP             8 PP       12PP           1 6 PP                                       3 2PP                   H alf Pa g e ver tical                                          2 50 x 1 05                   234 x 89               26 0 x 11 5
                                           $1 50         $24 0            $400       $5 50          $600                                         $1 0 4 8                 H alf Pa g e h o rizo ntal                                        111 x 19 0                      -                        -

                                                                                                                                                                          T hird Pa g e ver tical                                           2 50 x 70                  234 x 60                26 0 x 8 0

                                                                                                                                                                          T hird Pa g e h o rizo ntal                                         7 2 x 19 0                    -                        -

                                                                                                                                                                          CL A SS I F I E D S PECS (m m)                              TR I M (H X W )

                                        Qantas approval required on all inserts subject to 100% confirmation.                                                             Q uar ter Pa g e Ver tical                                        11 3 x 9 2
                                                                                                                                                                          Eighth Pa g e H o rizo ntal                                         54 x 92
                                                                 Qantas requests all inserts to be bound.
                                                      All inserts must include an advertising backing page.
                                                                       All inserts exclude production cost.

                Print material to be supplied via Quickcut (Adstream), Adsend aor SENDlite. PDFs are not accepted.
                                                           Rates do not include design, copy and subbing.

Note The above rates are in Australian dollars and do not include goods and services tax (GST). GST of 10% will be added to above rates when invoicing.
                                                                                                                                                                                                                                                                                          Qantas magazine | Travel Insider   27
Qantas Media Kit 2019

                                                                  TRAVEL                                                                                          TRAVEL
                                                                  INSIDER                                                                                         INSIDER

                                                            Website/EDM Deadlines                                                               Website/EDM Rates

                                           CHANNELS                  B O O K I N G DAT E      M AT E R I A L DAT E         OPTIONS                                              EXECUTION                                                                R AT E ($AU D)

                                  Q antas Travel Insider
                                                                  Minimum 2 weeks             2 weeks prior          Display Adver tising                             Double Roadblock                                                     $160 per ‘000 - Desk top
                                         website
                                                                  prior to s tar t date       to s tar t date            Run- of-site                               (Desk top and Mobile)                                                   $130 per ’000 - Mobile

                                    Travel Insider EDM            Minimum 3 weeks             2 weeks prior                                                    Double Roadblock + skins
                                   (2 sends per month)            prior to s tar t date       to s tar t date                                                         (Desk top)                                                          $24 0 per ‘000 - Desk top
                                                                                                                     Sec tion sponsorship
                                                                                                                                                                  Double Roadblock                                                         $150 per ‘000 - Mobile
                                                                                                                                                                       (Mobile)

                              Q antas Red Email MREC *            Minimum 2 weeks             2 weeks prior
                                                                                                                     Travel Insider EDM
                              (up to 3 sends per month)           prior to s tar t date       to s tar t date                                                                        MREC                                                         $10,000 per send
                                                                                                                        Solus Ad Unit

                                      Native Content              Minimum 4 weeks          Minimum 4 weeks            Q antas Red Email
                                 (ar ticle and/or galler y)       prior to s tar t date    prior to s tar t date                                                                     MREC                                                         $14 ,000 per send
                                                                                                                        Solus Ad Unit*

                                                                                                                        Travel Insider                               Native Article Package                                                        Min Spend $13,530
                                                                                                                        Native Ar ticle                                (includes media*)

                                                                                                                       Travel Insider                                Native Gallery Package
                                                                                                                                                                                                                                                   Min Spend $16,030
                                                                                                                       Native Galler y                                 (includes media*)

                                                                                                                                   N ote g u i d e l i n e s : 3 5 ,0 0 0 m i n i m p re s s i o n s m us t b e b o o ke d w i t h n a t i ve co nte nt p a c ka g e s

                                                                                                                                          T h e a b ove ra te s a re i n Aus t ra l i a n d o l l a r s (AU D) a n d d o n ot i n c l u d e g o o d s a n d

                                                                                                                                           s e r v i ce s ta x (GS T ). GS T of 1 0 % w i l l b e a d d e d to a b ove ra te s w h e n i nvo i c i n g .

*must be sold to a Qantas partner and direct back to qantas.com
                                                                                                                                                                                                                                                                    Qantas magazine | Travel insider   28
Qantas Media Kit 2019

                                                                                                QANTAS
                                                                                                 DATA

Rates                                                                                                    Deadlines
OPTIONS                CHANNEL                      E X E CU T I O N         R AT E S ( AU D)                   CH A N N E L       B O O K I N G DAT E    M AT E R I A L DAT E

               Display Adver tising on
                                                 Double Roadblock      $175 per ‘000 - Desk top                                 MINIM U M 2 WEEKS        2 WEEKS PRIO R
On- Net            Travel Insider                                                                               O N-NE T
                                               (Desk top and Mobile)    $14 5 per ’000 - Mobile                                PRIOR TO S TAR T DATE     TO S TAR T DATE
                    Run of Site

             O f f-net work - Pre E xis ting                             From $51 per ‘000 -
                                                                                                               O FF-NE T
                       Segment s                                          Desk top & Mobile                                     MINIM U M 2 WEEKS        2 WEEKS PRIO R
                                                     Display                                                 PRE E XIS TING
                                                                                                                               PRIO R TO S TAR T DATE    TO S TAR T DATE
                                                                                                              SEGMENTS
                                                      Native
O f f- Net
                                                       Video
                                                                           $8 1 per ‘000 -
               O f f-net work - B espoke               Social             Desk top & Mobile
                       Segment s
                                                                                                                O FF-NE T       MINIM U M 8 WEEKS        2 WEEKS PRIO R
                                                                                                          B ESPOK E SEGMENTS   PRIOR TO S TAR T DATE     TO S TAR T DATE

                                                                                                                                                                          Qantas magazine | Travel Insider   29
Qantas Media Kit 2019

                                                                                                                 QANTAS                                                                                    ADD ONS

                                                                                                                FACEBOOK                                                   CPV                                       0. 8/’000

                                                                                                                                                                           Influencer pos t and creation             Price Reques t

                                                                                                                                                                           B oos ting to target                      $200

          Packages*                                                                                                                                                        Re - cut Fee                              $600

                                                PAC K AG E 1                                              PAC K AG E 2                                                      V I D E O FO R M AT PR O D U C T I O N

                                                B RO N Z E                                                  S I LVE R                                                                          Length: up to 30 seconds
                                                                                                                                              E D ITE D SU PPLI E D FOOTAGE
                                               Entr y Level                                 B et ter CPV value + Content licensing
                                                                                                                                              Approved footage supplied by                     Produc tion Investment : From
                                                                                                                                              the client and edited by MRCA’s                  $1500*
           Inves tment             $8 ,000                                        Inves tment     $13 ,000                                    video depar tment to suit the                    T imeline: Two weeks from
                                                                                                                                              client brief. Optimised for                      completion of briefing form
                                                                                                                                              engagement with the Q antas                      Produc tion: Medium Rare
           Media CPV               0.10                                           Media CPV       0.08                                        Facebook audience.                               Content Agenc y

                                                                                                  · 1 x video pos ted on the Q antas         S TOCK FOOTAGE Purchased                         Length: up to 30 seconds
                                   · 1 x video pos ted on the Q antas
           Inclusions                                                             Inclusions         Facebook page                            s tock footage (roughly 5 x s tock
                                      Facebook page                                                                                                                                            Produc tion Investment : $2500*
           (produc tion                                                           (produc tion    · I nteres t targeting/boos ted            clips/images depending on
                                   · I nteres t targeting                                                                                                                                     T imeline: Three weeks from
           not included)                                                          not included)   · 1 50,000 video views                     concept) edited by MRCA’s video
                                   · 8 0,000 video views                                                                                                                                      completion of briefing form
                                                                                                  · P roprietar y Content Licencing          depar tment to suit theclient brief.
                                                                                                                                              Optimised for engagement with                    Produc tion:
                                                                                                                                              the Q antas Facebook audience.                   Medium Rare Content Agenc y

                                                                                                                                              B ES PO K E/PRO D U CE D                         Length: up to 1 minute
                                                PAC K AG E 3                                              PAC K AG E 4
                                                                                                                                              FOOTAGE B espoke video                           Produc tion Investment : From
                                                                                                                                              that ’sconceptualised,                           $5000* (POA , price will var y
                                             GO LD                                                PL ATI N U M I N FLU E N CE R
                                                                                                                                              s tor yboarded and shot from                     depending on location, subjec t
                                  B es t CPV value + Content                              B es t CPV + exposure + bespoke content
                                                                                                                                              scratch by MRCA’s video                          and talent requirement s)
                               licensing + maximum exposure                            created by an influencer for a human element
                                                                                                                                              depar tment to suit the client                   T imeline: Minimum four weeks
           Inves tment                    $20,000                                 Total Inves tment                                           brief. Optimised for engagement                  from completion of briefing form
                                                                                  (includes           $50,000                                 with the Q antas Facebook                        Produc tion: Medium Rare
                                                                                  produc tion)                                                audience.                                        Content Agenc y
           Media CPV                      0.08

                                                                                  Media Inves tment $ 4 0,000
                                          · 1 x video pos ted on the                                                                                                                          Length: Up to 1 minute
                                             Q antas Facebook page                                                                            I N FLU E N CE R PRO D U CE D                    Produc tion investment : Price
           Inclusions                                                                                 · 2 x unique videos pos ted on the
                                          · I nteres t targeting/                                                                            FOOTAGE B espoke footage                         based on influencer. Includes
           (produc tion                                                                                  Q antas Facebook page produced by
                                             boos ted                                                                                         filmed by the influencer or Q antas              access fee, location and filming
           not included)                                                                                 an influencer (+$10K produc tion)
                                          · 2 50,000 video views                                                                             air ways video depar tment in                    capabilities of influencer
                                          · P roprietar y Content Licencing      Inclusions          · I nteres t targeting/boos ted
                                                                                  (produc tion        · 5 00,000 video views                 the tone of voice of the Q antas                 T imeline: 8 weeks from completion
                                                                                  not included)       · Q antas QCollec tive Influencer to   Facebook channel. Optimised for                  of briefing form, including
                                          1 x pos t on qf travelinsider                                  pos t on their own channel(s)        engagement within the Q antas                    recruitment of influencer,
           Added Value                                                                                                                        Facebook audience.                               plus 2 weeks produc tion time.
                                          Ins tagram s tor y                                          · P roprietar y Content Licensing
                                                                                                                                                                                               Produc tion: Q antas air ways

                                                                                                      · R epos t of 2 x video on the
                                                                                                         Q antas Facebook Page                Please note, concept and storyboards need to be created to pitch for
                                                                                  Added Value
                                                                                                      · 2 x qf travelinsider Ins tagram      influencer to approve (created by MRCA)
                                                                                                         s tor y pos t s

*Can only be sold to a Qantas approved partner and must link back to qantas.com
                                                                                                                                                                                                                            Qantas magazine | Travel insider   30
Qantas Media Kit 2019

       For adver tising enquiries please contac t Rachel Shore:
T +61 2 8 114 8 9 13 | E qantasadver tising@mediumrarecontent .com

     For editorial enquiries please contac t Samantha O ’ B rien:
 T +61 2 8 114 8 957 | E qantaseditorial@mediumrarecontent .com
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