MEDIA KIT 2021 ADVERTISING MARKETING SPONSORSHIP OPPORTUNITIES
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MEDIA
KIT
2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
TA B L E O F C O N T E N T S
2
NIADA PARTNERSHIP OPPORTUNITIES
3-4
USED CAR DEALER MAGAZINE
4
AUCTION LISTING PACKAGES
5
BHPH DEALER MAGAZINE / NAAA ON THE BLOCK MAGAZINE
6
USED CAR INDUSTRY REPORT
7
DISPLAY AD SPECS
8-11
NIADA.TV / LIVE STREAMING
12-13
NIADA / NABD ONLINE DIGITAL ADVERTISING
14-15
ONLINE PROGRAMMATIC ADVERTISING
16
NIADA/NABD EVENTS
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
1
NIADA PARTNERSHIP OPPORTUNITIES
GENERAL NATIONAL CORPORATE PARTNERSHIP LEVELS
INFORMATION
NIADA Member Services
offers two exclusive
partnership programs
designed to maximize your
exposure to our 15,750+ • M inimum Marketing Package • Minimum Marketing Package
member dealers nationwide. Investment totaling $100,000+ Investment totaling $75,000-$99,999
which includes the Branding/ which includes the Branding/Licensing
The first opportunity is Licensing fee of $20,000 fee of $15,000
a four-tiered National • Print Advertising Discount = 25% • Print Advertising Discount = 20%
Corporate Partnership • E xpo Booth Discount = 25% • Expo Booth Discount = 20%
Program, NIADA’s most
prestigious partnership
level, with a minimum
combined annual branding/
licensing fee and member
marketing investment of • Minimum Marketing Package • Minimum Marketing Package
only $25,000. Investment totaling $50,000-$74,999 Investment totaling $25,000-$49,999
which includes the Branding/Licensing which includes the Branding/Licensing
The second is NIADA’s fee of $10,000 fee of $5,000
National Member Benefit • Print Advertising Discount = 15% • Print Advertising Discount = 10%
Program, whereby the • Expo Booth Discount = 15% • Expo Booth Discount = 10%
vendor partner must offer
a highly relevant or leading *No discounts on the “UCIR” print advertising
edge product/solution and
a corresponding unique BENEFITS OF NATIONAL CORPORATE PARTNERSHIP
NIADA member product/ • U sage of NCP logo in all marketing • Logo and company description/listing on
service discount or special and advertising materials NIADA’s website and in the printed version
offer, along with a minimum • S ignificant marketing investment of the monthly NIADA Member Services
combined annual branding/ discounts of up to 25% Insert in Used Car Dealer Magazine (also
licensing fee and member • U p to 25% off of NIADA Expo Booth distributed at various expos throughout
marketing investment • D iscounted registrations to NIADA’s the year)
spend of $15,000. Annual Convention & Expo. • Free expanded listing in NIADA’s online
Besides the yearly • F ree square on the NIADA Expo Vendor Guide, with NCP designation and
minimum royalty and Opening Night Scavenger Hunt Card priority placement within the Vendor Guide
member marketing • F ree NIADA membership list of • Strategic market development/consulting
investments using NIADA’s addresses and phone numbers services
various marketing and upon request, and monthly new • Assistance and strategic guidance
advertising media, both member updates penetrating NIADA’s State Associations
programs also require a • P riority placements in all of NIADA’s • Monthly updates of NIADA membership
rigorous due diligence marketing media contact information
assessment and application • F irst rights to any new marketing • Access to NIADA member business
process. Exclusive and/or sponsorships opportunities intelligence data
partnerships are NOT created by NIADA • Member education opportunities
permitted within industry including NIADA publication articles,
and vendor segments with webinars, NIADA.TV education series,
either program. convention panels, etc.
Outlined here is a high level
overview of the National
Corporate Partner Program NATIONAL MEMBER BENEFIT PROGRAM
and the National Member
Benefit Program. • Company must offer a significant
discount to the NIADA Dealer Member
For more information or • Yearly Branding Licensing Fee $4,000
to apply for an NIADA • Yearly Minimum Marketing Package
partnership, contact: Investment $11,000+
Jim Gibson PROGRAM BENEFITS INCLUDE
Director of Business • Usage of NMB logo in all marketing • Free square on the NIADA Expo “Day 2”
Development and advertising materials Scavenger Hunt Card
703-996-6795 • Marketing investment discounts • NMB Logo recognition next to your
jim@niada.com of 10% off of print advertising. online listing within the NIADA Vendor
• Logo and boilerplate company Guide (NMB partners must pay for an
or description/listing on NIADA’s website expanded listing)
and in the printed version of the • Strategic marketing planning assistance
Troy Graff monthly NIADA Member Services • Assistance and strategic guidance
AVP of Media Services Insert in Used Car Dealer Magazine penetrating NIADA’s State Associations
214-938-6578 (also distributed at various expos • Monthly membership contact
troy@niada.com throughout the year) data updates
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
2
NIADA PARTNERSHIP OPPORTUNITIES • USED CAR DEALER MAGAZINE
UCD MAGAZINE WWW.UCDMAGAZINE.COM
new logo and look for 2021!
CIRCULATION EDITORIAL CALENDAR
Used Car Dealer Magazine
• UCD Magazine is targeted
j a n u a r y 2 0 2 0 / V O L U M E 4 9 : N O .1
The Official Magazine of National Independent *2021 Tentative Editorial Calendar
to OVER 17,000 used motor
Automobile Dealers Association
www.usedcardealermagazine.com
JANUARY (OTB) JULY (OTB)
vehicle dealer principals 1. Recalibrating Your Strategy for 1. D ata Security – Inside the Car
and subscribers nationwide 2021 (KAR Global) 2. C ombating Fraud in the Digital
that comprise the NIADA 2. What to Look for in a DMS Environment
(CDK Global) 3. NIADA President Profile (Staff )
Start Your membership. USED CAR
DEALER
RACES
INTO 2020
3. Dust Off Your 2008 Playbook
Engines! • Circulation breakdown:
WITH
A NEW
AUGUST
LOOK AND
(EFG Companies)
A NEW
BRAND
3J
An Eventful Year
approximately 16,000
A Year’s Worth of Event Ideas That Can
Retail Ready
Justin Osburn Offers Five Keys to Help
Getting in the Door
How Small or New Dealerships NIADA POST-CONVENTION
SPECIAL ISSUE
FEBRUARY
Draw Attention, Create Goodwill and Serve Your Dealership Break Through Its Ceiling Can Find – and Keep – Competitive
the Community
USED CAR DEALER DISPLAY ADVERTISING RATES
ALL RATES ARE PER INSERTION
INFORMATION 1x 3x 6x 12x
Rates shown are full color display ad rates
COLOR
COVER POSITIONS
FULL PAGE $3,585 $3,440 $3,360 $3,100
Add 15% to the rates shown 12-time rates
(must purchase all 12 months) 2/3 PAGE $2,910 $2,830 $2,760 $2,600
PAGES 3, 5, 9 1/2 PAGE $2,650 $2,590 $2,480 $2,355
Add 10% to the rates shown 12-time rates 1/3 PAGE $2,130 $2,085 $2,035 $1,870
(must purchase all 12 months)
1/6 PAGE $1,815 $1,775 $1,680 $1,605
BELLYBAND WRAPS
$4,500
1x 6x 12x
PRODUCTS & SERVICES BLACK
GUIDE CLASSIFIED
RATES & WHITE SIZE
• CLASSIFIED RATES ARE NON
COMMISSIONABLE SQUARE $200 $150 $100 1.75 X 1.75
• BLACK AND WHITE
DISPLAY CLASSIFIEDS RECTANGLE $300 $250 $175 1.75 X 2.5 small
ONLY (NO LINERS)
RECTANGLE $400 $325 $250 3.5 X 2.5 large
NIADA/NAAA AUCTION
DIRECTORY LISTING PACKAGES
NAAA & NIADA have • Online at www.niada.com Option A $840 Yearly Option B $695 Yearly
teamed up to provide all along with a free hyperlink (paid upfront for the year by (paid upfront for the year by
NAAA member auctions a to your auction website. November 18, 2021 - $70/ November 18, 2021
huge discount on Used Car • On NAAA’s website at month) - less than $58/month)
Dealer magazine’s monthly www.naaa.com. • Full contact info • Full contact info
auction directory listings. • Within the online version • Up to five employee lines • Up to three employee lines
The calendar year auction of the magazine at • All sale dates and times • All sale dates and times
directory listing packages www.ucdmagazine.com. • Unlimited consignor notations • Up to 10 consignor
include the following • Up to three color logos notations
exposures: + NAAA logo • One color logo + NAAA logo
• Listings printed monthly • Contract year is January
in the printed version 1 - December 31. All new
of Used Car Dealer listings falling between those
Magazine (distributed to dates wil be pro-rated for the
all NIADA dealer members balance of the year.
and all NAAA members • Full payment for year is due
nationwide). in advance of directory listing
being published.
WWW.UCDMAGAZINE.COM
• L EADERBOARD BANNER
728X90 $500
• E XCLUSIVE BANNER 1
200X200 $250
• E XCLUSIVE BANNER 2
200X200 $250
• E XCLUSIVE BANNER 3
200X200 $250
• E XCLUSIVE BANNER 4
200X200 $250
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
4
BHPH DEALER MAGAZINE / ON THE BLOCK MAGAZINE
BHPH DEALER MAGAZINE WWW.BHPHDEALERMAG.COM
POWERED BY
MAGAZINE
• BHPH DEALER is the official bi-monthly •B
BHPHdealermag.com
HPH DEALER will include real
SPECIAL
p ublication targeted specifically for BHPH s trategies, market analysis and tools to BENCHMARK
ISSUE
dealers nationwide. help the BHPH dealer community maximize | PAGES 6 - 18 |
the performance and profitability of their
• BHPH DEALER is a bi-monthly magazine,
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IN R
dealerships.
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was proviinformatio entar
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• BHPH DEALER is distributed to over 12,000
Accou
ntants, by SGC Certi follows allowed
Houston, fied for larger
2019 Texas Public allowance dealers
. resulting for credi to adjus
Here, was an intere in addit t losses down t their
Pay gains.
We saw Here deale sting year for ional
interests of used vehicle dealers, both
We ward 2019 was
aggressivedid see some bottom line
lenders the first signsrs across the Buy We saw the numb
but they ly pursu small er
better slowing down of special country. ultimately ing sales er dealers BHPH a number of of bank merg
customers , allow finance charge-offs and industry banks ers.
numb
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programsof larger deale n to BHPH some rs higher BHPH the number e, which ultim the
profits quality resul continued to industry of lende
verified BHPH specific dealers & subscribers.
in an attemto lower rs also .A on to obtain ately
intere started tightened each sale, ting in lower improve .
and make rs for the
had been pt to win st rates s capita
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finance. new seemed
to a greatng forward
franchised and independent. Our magazine
impro
underwrit Large car deale they to pay rmance, this ved to
impro ing, resul r dealers rs and off. strategy tax mone start with 2020, the
ved charg ting in tightened 2019 stron year got
impro a scree y. Unfortunat g sales
ved charg e-off perfo flat sales, but BHPH was one of ching ely, and stronoff
industry, the better pande halt
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with many years
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that have get a hand deale the ing
also
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NOTES last few wrecked charg s and esses sely
the mont
FINAN TO years. and
An intereindustry for e-offs hopinhs will be sales over the individuals
• BHPH DEALER MAGAZINE CONTENT
CIAL DATA sting side the challe next few .
has a special focus on the BHPH, subprime
g
note for emerge dealers weath nging but here’s
1. Finan
cial
was prepa information RATIO wiser out the other er the storm
for the
the best red from (STATI COMPAR experienceside stron
ger
and
performing
STICS
SUPPL ISONS . and
dealer/ope
the SGC rators in
IED BY
SGC CERTIF : 2018-2
of BHPH database
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nation dealers
and specialty finance segments of a $345
wide.
p rovides used vehicle professionals with
2. The COMBIN
ratio
financial and
ED BUY
inform HERE-PA
BALANC Y HERE
which ation
follow 2019
has been s
for accur verified E SHE 2018
acy and
(Inventory
Cost Of
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BHPH
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AVERAG
comparabi Cost
Vehicle Sales / Averag Of Vehicle
BENCH E
MARK BHPH
lity. Sales / e Sales
Averag Inventory Dollars BENCH
timely, informative industry news, analysis billion a year industry.
51.89 days MARK
3. Finan
cial Allowan Vehicle e Inventory Dollars
Sales / 7.42x 50.51 days
combined results are ce For Total
Bad Debts Assets / Total Total Assets 11.77x 7.35x
and relate (dealer / Finance Liabilities 0.90x 12.03x
affiliate), d finance * FINANC Total Debt Receivables* 1.70x
E RECEIVA / Total Assets 0.89x
applic where
able. COMBIN ALLOWA BLES ARE
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ED BUY DOUBT AL BEFORE
FUL ACCOU
59% 25%
4. Interc HER NTS 63%
activi
ompany INCOM E-PAY HER
and expert advice empowering BHPH dealers
E STA 2019
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eliminated been 2018
AVERAG
financial from the BHPH
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where information, Cost Of
Vehicle Debts / Vehicle
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able. Gross Profit** MARK
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Interest ng Expense Vehicle Sales 63%
Expens / Vehicle 29%
Operati e / Financi Sales 31%
ng ng Income 61%
Financi Income / Vehicle 20% 30%
ng
Compe Income / Vehicle Sales
with the knowledge and expertise necessary
17% 20%
Recond nsation** /
itioning Vehicle Sales 11% 15%
Cost / Vehicle Sales 18% 10%
Sales 10.20% 20%
8.5% 10.11%
8.5%
12 BHPH
DEALE ***GRO **COM
R → JUNE SS PROFIT PENSAT
ION
NOTES
TO RATIO
2020 IS NET
OF BAD EXCLUD ES COMPA
THAT OF
to operate their businesses more profitably
DEBTS RISONS
AND FINANC THE OWNER :
ING INCOM S
X = TIMESE
and efficiently.
NAAA ON THE BLOCK MAGAZINE
ALL DISPLAY ADS INCLUDED IN THE ONLINE VERSION AT
UCDMAGAZINE.COM WITH HYPERLINK TO YOUR WEBSITE.
• NAAA’S ON THE BLOCK MAGAZINE • ON THE BLOCK provides NAAA members
is the official bi-monthly publication of the u pdates on association news and events,
National Auto Auction Association targeted local auction news, as well as auction safety
to the remarketing and auto auction and arbitration education, legal briefs, and
communities nationwide. remarketing articles from experts and vendor
partners throughout the auction industry.
• ON THE BLOCK is a bi-monthly supplement
o f Used Car Dealer magazine, published on • ON THE BLOCK also takes great pride
the odd months of the year. in recognizing and promoting local auction
community service programs nationwide. In
• ON THE BLOCK is distributed to all the spirit of celebration, ON THE BLOCK also
1 6,000+ dealer members of NIADA, and promotes the many scholarship award winners
all 1,400+ members of the National Auto and achievements of their fellow auction
Auction Association. members, staff and families.
2021 NAAA ON THE BLOCK MAGAZINE AND
BHPH DEALER MAGAZINE DISPLAY AD RATES
AD SPACE PER INSERTION NAAA OTB MAGAZINE can also be viewed online at
FULL PAGE $2,200 www.niada.com/naaa_on_the_block_magazine.php
➢
2/3 PAGE $1,950 BHPH DEALER MAGAZINE can also be viewed online at
WWW.BHPHDEALERMAG.COM
HALF PAGE $1,600
1/3 PAGE $1,150
BHPH CORNER COVER PACKAGE: $4,000
includes exclusive corner cover ad, full page ad & adjoining full page advertorial/editorial column.
(750-800 words)
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NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
5
NIADA USED CAR INDUSTRY REPORT WWW.NIADA.COM/PUBLICATIONS.PHP
NIADA USED CAR INDUSTRY REPORT
AD DISPLAY RATES
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CAR INDUSTRY REPORT |
46 | 2020 NIADA USED
industry experts.
Half and full page four-color display ads are
now available in the 2021 NIADA Used Car
Industry Report. Distribution is 22,000+
annually to the entire NIADA and NAAA
membership, by online subscription and
special requests, at the NIADA Annual
Convention, and at national industry trade
shows throughout the year.
AD PLACEMENTS
• Cover positions are on a first- come first-
served basis, with first right of refusal
from current cover position advertisers.
• Placement of ads in your industry’s area of
expertise within the industry report are
available on a first-come first-served basis.
The Used Car Industry Report is also sold
online inclusive of advertisements at
niada.com/publications.php
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
6
NIADA USED CAR INDUSTRY REPORT • AD SPECS
DISPLAY AD SPECS UCD MAGAZINE • ON THE BLOCK • BHPH MAGAZINE • UCIR
AD MATERIALS
All measurements in inches, width by height. Keep all text
FULL PAGE 1/2 PAGE HORIZONTAL and logos in live area.
High resolution PDF formatted ads are preferred and can
either be e-mailed to your advertising representative or
LIVE mailed on CD to the NIADA. Advertiser may also place artwork
7.25 x 9.874 on our FTP site. Contact your advertising representative for
TRIM FTP site instructions.
8.375 x 10.875
WITH BLEED
IMAGE RESOLUTIONS
8.625 x 11.125 7.367 x 4.811 Please make sure the entire file is high resolution and that
all images within the ad are 300 dots per inch (D.P.I.) Ads
and images that are not to specs will be sent back to the
advertiser.
COLOR
1/2 PAGE VERTICAL 1/2 PAGE SPREAD All spot and four-color ads should be
converted to CMYK.
FONTS
Please make sure all fonts are outlined
in the file before saving to PDF or EPS.
4.811
x WITH BLEED AD SIZE
7.312 17 X 5.436 Ad sizes must conform to the sizes
presented in this media kit. Publisher
will not reduce or enlarge ads to fit
required space. Incorrect size ads will
be sent back to advertiser.
2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL
ADVERTORIALS
Copy Regulations Advertorials must
include words “Paid Advertisement”
prominently on the ad. Used Car Dealer
Magazine/State Magazines reserves
the right to refuse advertorials based
NO BLEED
WITH BLEED on contents of the material and/or the
8.625 X 7.937 4.813 X 9.875 refusal of the advertiser to include the
WITH BLEED words “Paid Advertisement” on the
advertising piece.
5.127 X 11.127
BHPH DEALER MAGAZINE
1/3 PAGE SQUARE 1/3 PAGE VERTICAL FRONT COVER - CORNER
LIVE
2.814 x 3.345
TRIM
NO BLEED
3.314 x 3.595
WITH BLEED
2.312 X 9.875 3.564 x 3.845
4.813
X WITH BLEED
4.813 2.937 X 11.127
BHPH DEALER MAGAZINE
1/6 PAGE JUNIOR SPREAD BACK COVER
1/6
PAGE LIVE
(V)
NO BLEED 7.375 x 7.308
15.75 x 6.084 TRIM
8.375 x 8.308
WITH BLEED WITH BLEED
1/6 PAGE
(H) 17.00 x 7.5 8.735 x 8.5
(V) 2.312 X4.875
(H) 4.813 X 2.313
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
7
NIADA.TV www.niada.tv
NIADA.TV offers dealer education and training
videos for all interested viewers. Offered
online are educational sessions, industry news
segments, highlight videos, special program
series, as well as livestream events. The NIADA.TV
network was designed to help expand dealership
operations and improve profitability, but our
scope is expanding! We offer our production
services for any interested vendor seeking our
expertise in high quality video – just reach out!
MOST VIEWED CHANNELS
BHPH, Operations, and Sales & Marketing.
REGULAR CHANNELS
Dealer education sessions are filmed regularly
at various automotive conferences, national
and state conventions, and industry events
throughout the year. Programming is updated
regularly on NIADA.TV, and placed within the
appropriate network channel. The channel menu
located to the left of the home page includes
Association News, Compliance/Legall CPO,
Finance/Insurance, Remarketing, and Industry
Events. Dealers can also share all NIADA.TV videos
via their social media outlets, including rating
and commenting on all videos offered throughout
the site. If you are interested in NIADA.TV filming
your upcoming training or event, contact Troy
Graff: troy@niada.com.
SPECIAL MONTHLY
PROGRAMMING
Many industry partners and vendors team with
NIADA.TV to provide a series of short videos
to assist in everyday business operations.
Each series has its own dedicated web page
on NIADA.TV. These can be found midway
down the home page of our website. NIADA.TV
promotes these special program series monthly
via email campaigns, on social platforms like
the NIADA Facebook Page, and in other NIADA
communications outlets. If you would like to offer
a monthly special program series, contact Troy
Graff: troy@niada.com.
LIVE WEBCASTS
NIADA.TV provides live coverage of industry
events, such as the annual World Automobile
Auctioneer Championships (WAAC) and the
annual NIADA National Quality Dealer of the Year
Awards. But our live offerings do not stop there.
NIADA.TV can handle all production aspects
involved in a livestream, whether big or small.
If you are interested in our livestream services,
contact Troy Graff: troy@niada.com.
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
8NIADA.TV • AUTOMOTIVE INDUSTRY NEWS
ADVERTISING/SPONSORSHIP RATES
www.niada.tv CHANNEL SPONSORSHIPS
NIADA.TV network programming is divided into 10 Channels, each
providing advertisers a very highly targeted opportunity to market
products and services directly related to the content of each channel.
Each channel has its own dedicated web page displaying and listing
all of the videos and program titles within that particular channel.
NIADA.TV’S provides live coverage of industry events, such as the
INDIVIDUAL CHANNELS annual World Automobile Auctioneer Championships (WAAC) and the
• SALES/MARKETING
annual NIADA National Quality Dealer of the Year Awards. But our live
Sales Training at your Fingertips offerings do not stop there. NIADA.TV can handle all production aspects
involved in a livestream, whether big or small. If you are interested in our
• CPO livestream services, reach out at 817-640-3838.
How to Develop a Profit from a CPO Program
AIN WEEKLY SPONSORSHIP PACKAGE INCLUSIONS
• BHPH The weekly NIADA.TV Automotive Industry News Sponsorship package
How to profit from your BHPH business. is the best online advertising package that NIADA offers. The combined
impressions of all of the creative units included in this sponsor package
• OPERATIONS
Training for your entire dealership staff. is 22,000 total impressions per week.
Sponsor Package includes the following creative units and impressions:
• FINANCE/INSURANCE 1. Company will have a 1920x1080 (or 1280x720) logo for the intro
Get the latest on the lending and insurance landscapes. 2. Company to have a company opening sponsorship
mention (10 second script)
• REMARKETING 3. Company will have a 185 x 600 web banner on the
Buying and Selling is the key to all profits. home page of NIADA.TV
4. Company to have a 728 x 90 logo to be included in the
• COMPLIANCE/LEGAL weekly AIN promotional email sent to over 17,000 dealer
Stay informed and on top of legal and regulatory issues
facing dealers today.
and industry emails to promote the weekly show.
5. Company to have two (2) :15 or :30 commercial placements
• ASSOCIATION NEWS within the weekly AIN news program.
Get your Local, state and national information here. 6. Sponsorship mention within the weekly AIN Facebook wall post.
• INDUSTRY EVENTS AIN WEEKLY SPONSORSHIP COSTS
Missed an industry event? Watch it here. One Week of AIN Package Sponsorship: $1,750 net per week
3-6 weeks of AIN Package Sponsorship: $1,700 net per week
7+ weeks of AIN Package Sponsorship: $1,600 net per week
WEEKLY AIN IMPRESSIONS & VIDEO VIEWS
Weekly Impressions from video: 15,000 to 20,000
Weekly impressions from home page AIN banner: 8,000 to 10,000
Weekly Impressions from weekly AIN email promo: 4,000 to 7,000
Weekly Impressions from Facebook AIN promo: 300-750
Total Weekly AIN Impressions: 27,000 to 37,000
CHANNEL SPONSOR PACKAGE INCLUSIONS CHANNEL SPONSORSHIP RATES:
1. 30 second video commercial that automatically launches in SPONSORSHIP OF 1 CHANNEL
front of every video listed within that channel $975/MONTHLY
2. 728x90 web banner on the channel page - includes link to your SPONSORSHIP OF 2 CHANNELS
web page $800 PER CHANNEL PER MONTH
3. 185 x 600 banner next to the video player of every video within SPONSORSHIP OF 3-4 CHANNELS
that channel - includes link to your web page $700 PER CHANNEL PER MONTH
**Costs based on minimum three month consecutive commitment.
for additional information please contact
TROY GRAFF
troy@niada.com
817-640-3838
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
9NIADA.TV www.niada.tv
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
10NIADA.TV
NIADA.TV www.niada.tv
for additional information please contact
TROY GRAFF
troy@niada.com
817-640-3838
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
11NIADA ONLINE ADVERTISING
WWW.NIADA.COM
• Rotating Leaderboard Banner displayed at the top of the home page
of niada.com. Up to four clients max rotating on the homepage only.
Banner Sizes: 28x90 $750 monthly.
(2,000 to 5,000+ impressions monthly depnding on amount of rotating
advertisers per month)
• (14) Exclusive Banner units displayed on the right side of almost
every page of the niada.com website.
Various Sizes. Static JPEG or animated GIF.
$400 to $650 per month, depending on size and placement. Minimum
six month run. Ask your advertising representative for availability.
(11,000 to 18,000+ depending on month.)
• (7) Scrolling Banners displayed at the bottom of almost every page of
niada.com website.
Banner Size: 200x90. Static JPEG or animated GIF.
$350-$375 per month depending on placement and length of
run. Minimum six month run. Ask your advertising representative
for availability.
(11,000 to 18,000+ depending on month.)
WWW.NIADA.TV
• (1) Exclusive NIADA.TV “Home Page Leaderboard Banner.“
Banner Size: 728x90. Static JPEG or animated GIF.
$650 per month. Minimum three month run.
(20,000 to 25,000 page views/impressions monthly.)
* NEW NIADA.COM WEBSITE COMING SOON! ALL
EXISTING RATES & PLACEMENTS ARE SUBJECT
TO CHANGE.
WWW.UCDMAGAZINE.COM
• L EADERBOARD BANNER
728X90 $500
• E XCLUSIVE BANNER 1
200X200 $250
• E XCLUSIVE BANNER 2
200X200 $250
• E XCLUSIVE BANNER 3
200X200 $250
• E XCLUSIVE BANNER 4
200X200 $250
12NIADA / NABD ONLINE ADVERTISING
NABD ONLINE ADVERTISING
NABD PARTNER
EMAIL MARKETING
CAMPAIGNS
LEADERBOARD BANNER Reach a very targeted and verified
Banner size: BHPH Dealer Owner email database
728 x 90 4 available of over 14,000 contacts with your
Can be static JPEG or animated GIF. per month email marketing content. Participating
ONLY $600 / Month companies will receive a full tracking
Minimum 6 month run. report and lead lists of all contacts
that have interacted with the email
campaign, including email opens and
click-tracking. These reports and lists
are generated and provided to you one
week following your distribution date.
These hot lead lists contain complete
EXCLUSIVE BANNER UNITS contact and company information
Banner size: 4 available (emails not included) for follow-up by
200 X 200 per month your sales teams.
Can be static JPEG or animated GIF.
ONLY $400 / Month
• AUDIENCE - 14,000
Depending on Placement
BHPH DEALER OWNER
Minimum 6 month run. CONTACTS
• AVERAGE EMAIL OPEN
RATE – 14%
BANNER UNITS
Banner size: per month • DISTRIBUTION DATES-
200 X 90 EVERY TUESDAY AND
Can be static JPEG or animated GIF. THURSDAY
$250 / MONTH ( 104 AVAILABLE EMAIL CAMPAIGN
Minimum 6 month run. DATES YEARLY)
COST: $2,000 PER
EMAIL CAMPAIGN
FOOTER BANNER UNITS
Displayed at the per month ARTWORK:
bottom of all website pages NABD requires clients to submit the
Banner size: email campaign creative (HTML and
200 X 90 subject head of the email) one week
Can be static JPEG or animated GIF. prior to your scheduled distribution
$200 / MONTH date. If client does not submit
(16,000+ impressions monthly.) artwork prior to the day of the
scheduled email, the client forfeits
their email campaign date and is still
responsible for payment. If client
needs to re-schedule, client must
notify NABD at least one week in
advance of the scheduled distribution
date and efforts will be made to re-
schedule depending on availability.
To Advertise, Call Joe Kearse or
Reginald Allen at (832) 767-4759
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
13NIADA’S ONLINE PROGRAMMATIC AD CAMPAIGNS
TARGET YOUR ONLINE ADS TO INDEPENDENT DEALERS ACROSS THE ENTIRE WEB.
Campaigns will be targeting our NIADA used car dealer members nationwide and/or BHPH dealers as they travel to sites across the internet on
their computers, tablets, or mobile devices.
There are tens of thousands of network sites your banner units willl be seen on, such as:
Yahoo! News, Facebook, FoxNews, WSJ, CNBC, MSN, CNN, NY Times, Washington Post, ESPN, LA Times, US News, TechCrunch, Vice, FoxSports, CBS Sports,
USA Today, NBC News, Salon, Buzzfeed, Huffington Post and more….
THROUGH SOPHISTICATED TECHNOLOGY (we’re not talking about basic retargeting) you can display advertising messages across most
major website properties targeting independent dealers. This allows you to reach the exact right audience and achieve higher-quality clicks and traffic.
ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH and reach more than 11,000 verified NIADA used car dealer
members and/or 11,000 verified BHPH dealers.
Rates start at just $28 CPM for a minimum buy of 100,000 impressions.
Purchase a maximum impression campaign to secure a $28 CPM.
After booking your campaign you will have access to your own portal to
review campaign performance and a team to help you adjust and optimize
your campaign.
CLIENTS CAN PERFORM A/B TESTING WITH THEIR CAMPAIGNS
Clients will have access to their own portal to review campaign performance and a team to help you adjust
and optimize your campaign.
WE RECOMMEND UTILIZING THE MOST POPULAR AD SIZES WHICH WILL
ENSURE EFFICIENT USE OF IMPRESSIONS
300 X 250 Incorporate multiple ad sizes into any campaign as long as they all point to the same landing page in a campaign.
728 X 90 or setup multiple campaigns with multiple landing pages.
160 X 600 Max file size is 40kb
MOBILE : 320 X 50 If animated, make sure the animation is less than 15 seconds
for additional information please contact
TROY GRAFF
troy@niada.com
817-640-3838
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
14ONLINE
ASSOCIATION
NIADA’S ONLINE PROGRAMMATIC "NATIVE" CAMPAIGNS
"NATIVE" ADVERTISING SPECS “Native” makes the ads look like they are a news story or blog post
PROGRAMMATIC
Please note the text specifications below are measuring characters, not words.
If you have several (2-3) extra characters, it is OK in most cases.
EVENTS ANDAD
For simplicity we offer one native advertising layout.
• Image: 1200×627
• Title Text: 25 characters
• Body Text: 90 characters
• CTA (call to action) Text: 15 characters
• Landing Page URL
SPONSORSHIPS
CAMPAIGNS
ACHIEVE MORE THAN 100,000 IMPRESSIONS PER MONTH AND REACH MORE THAN 11,000
VERIFIED NIADA USED CAR DEALER MEMBERS AND/OR 11,000 VERIFIED BHPH DEALERS.
Rates start at just $28 CPM for a minimum buy of 100,000 impressions.
Purchase a maximum impression campaign to secure a $28 CPM.
After booking your campaign you will have access to your own portal to
review campaign performance and a team to help you adjust and optimize
your campaign.
RESTRICTING THE AUDIENCE
Restricting the audience is for example, using specific demographic data to refine the people we are displaying ads to.
We are currently running campaigns targeting all NIADA Independent Used Car Dealer members and/or verified BHPH dealers in total.
(Approx 11,000 independent dealers each list) But, we could narrow these lists to restrict them solely to dealers on the east or west coast, specific location(s),
or limit them to dealers 40-60 years old, or those with sale levels above 100k.
These are just some examples of how we could refine and restrict these lists.
PROGRAMMATIC TESTIMONIALS
The programmatic ad campaigns with NIADA is one of the most efficient programs we utilize to
reach the independent dealer audience online. I'd highly recommend it!
Scott Christopher
Media Strategist for Cox
Good Media Ideas
_____________________________________________________________________________
We did have record turnout for our webinars using programmatic!
Susan E. Burke
VP Marketing & Product
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
15NIADA’S EVENTS
2021 NIADA | NABD www.niadaconvention.com
CONVENTION & EXPO
Event Date: June 21-24, 2021
Location: Wynn Resort & Casino
The NIADA | NABD Convention & Expo is our premiere event. Combining the resources of
NIADA and the National Alliance of Buy Here-Pay Here Dealers in a used car industry Mega-
Conference, this Convention offers the best training available for independent automobile dealers.
Education topics include: digital/social media marketing, legal and compliance issues, inventory
sourcing, collections, sales, customer service, F&I, management, service department operations,
cybersecurity, certified pre-owned and much more.
Our Expo Hall is filled with exhibitors offering the latest cutting-edge technology, products and
services designed to give you an edge as you accelerate through today’s ultra-competitive used
car market.
Why You Should Attend:
• Gain critical training.
• Face-to-face interactions that drive new ideas and build connections.
• Receive updates on legislative, regulatory, and compliance issues.
• Share best practices.
• Learn about the most current technologies, products, and services offered by a wide variety of
top-notch exhibitors.
For booth sales and sponsorship information contact troy@niada.com
2021 NIADA NATIONAL www.niadapolicyconference.com
POLICY CONFERENCE
Event Date: September 20-22, 2021
Location: T
he Ritz-Carlton in Pentagon City near Washington, D.C.
One of NIADA’s primary objectives is to help policy makers understand your business and how
what they do impacts you, your customers, and the used motor vehicle industry as a whole. You can
help NIADA deliver that message. Each year, NIADA hosts the National Policy Conference and Day
on Capitol Hill. This event is open to all NIADA members and provides a prime opportunity for you
to tell your story before members of Congress and federal regulators.
Join us and make your voice heard!
For sponsorship information contact troy@niada.com
2021 NABD BHPH www.nabdsubprimeconference.com
SUBPRIME CONFERENCE
Event Date: Fall of 2021
Location: TBD
The NABD Buy Here-Pay Here Subprime Conference & Expo is specifically for Buy Here-Pay Here
Operations. This two day conference is a one-stop shop for motivation, networking, and education
needed to take your operation to the next level.
Conference Highlights:
• Training for New and Experienced Operators
• Network with Industry Experts
• Capital to Fund Your Operation
• Collections and Underwriting Training
• Best Practices that Work Today and in the Future
• The Latest Marketing Strategies
• Legal and Compliance Updates
• Exhibit Hall with the Latest Products and Services
• New Industry Technology
For booth sales and sponsorship information contact joe@niada.com
or reginald@niada.com
To receive text message alerts regarding all events, text Events to 95000.
NIADA'S 2021 ADVERTISING • MARKETING • SPONSORSHIP OPPORTUNITIES
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