2018 MEDIA KIT INFORMATIVE ENTERTAINING FOREVERYONE - WestJet Magazine
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KEEP
ME
WESTJETMAGAZINE.COM
2018 MEDIA KIT
INFORMATIVE ENTERTAINING FOR EVERYONE
WESTJETMAGAZINE 2018 MEDIA KIT
WELCOME TO WESTJET
Just as WestJet connects travellers to more than 100 destinations across the globe,
WestJet Magazine connects your brand to the intelligent, inquisitive and influential
audience of high-flyers seeking the best the world has to offer.
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WESTJETMAGAZINE 2018 MEDIA KIT
HAWAII
ADA
CAN
COS
TA R
A ICA
CUB SCOTL
AND
R E A DY T O S OA R
Passion. Positivity. A friendly portal to a big, exciting world.
WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream
took root. Today the airline flies to more than 100 destinations. WestJet Magazine, the editorial arm of this
growing airline, expresses these values with informative, inspiring stories that bring
the wonders of the world within reach.
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WESTJETMAGAZINE 2018 MEDIA KIT
ONE -STOP WORLD
Destinations, product reviews, itineraries, insider perspectives, shopping and dining—
WestJet Magazine, along with its website and weekly newsletter, is the storytelling medium
of one of North America’s most beloved and respected travel brands.
With spectacular photography, engaging design and expertly told stories,
WestJet Magazine is a trusted resource for travellers seeking destination ideas, product
recommendations and inspiration for doing, seeing and being more.
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WESTJETMAGAZINE 2018 MEDIA KIT
AUDIENCE
Marc Helen Michelle Roger
the frequent business traveller the fairly frequent leisure traveller the family traveller the occasional business traveller
Marc works in an extremely Helen is an active senior who This busy teacher is raising a An IT manager in the telecom
fast-paced and demanding loves to travel with her husband. young family. Once an avid trav- industry, Roger travels both for
environment, travelling often to Experienced flyers, they conduct eller, these days she flies to visit business and for pleasure. When
meet clients in Toronto and New thorough Internet research on their family in Nova Scotia and take he travels for work, he’s looking
York. He books his own tickets, travel options with an eye to price sunny breaks every few years. for convenient, direct flights that
so he wants an easy booking and good, friendly service. They She’s willing to research for seat minimize travel time. When he
experience that earns him travel prefer destinations where they sales and specials—but she goes on vacation with his wife,
rewards and offers plenty of can pursue hobbies like ballroom prefers to purchase from friendly, he’s willing to pay for a Plus up-
scheduling options, minimal dancing, golf and photography. helpful brands that make the ex- grade. He’s a member of several
time in-transit and fee-free flight “Well honey, where should perience simple and reassuring. travel reward programs
changes. we go this time?” “Just make it easy.” “Smooth, simple and
“Time is money.” satisfying.”
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WESTJETMAGAZINE 2018 MEDIA KIT
DESTINATIONS
CANADA
Abbotsford Brandon Calgary Charlottetown Comox Cranbrook
Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John
YELLOWKNIFE Fredericton Gander Grande Prairie Halifax Hamilton Kamloops Kelowna
GL ASGO W Kitchener–Waterloo Lethbridge Lloydminster London Medicine Hat Moncton
WHITEHORSE
Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina
DUBLIN LONDON
FORT ST. JOHN
TERRACE
FORT MCMURRAY Saskatoon St. John’s Sudbury Sydney Terrace Thunder Bay Toronto
GRAND PRAIRIE
PRINCE GEORGE
EDMONTON LLOYDMINSTER Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife
PARIS
VANCOUVER CALGARY SASKATOON QUEBEC CITY
KAMLOOPS
COMOX WINNIPEG DEER LAKE /CORNER BROOK
U.S.A
REGINA
KELOWNA MEDICINE HAT MONTRE AL FREDERICTON GANDER
NANAIMO PENTICTION THUNDER BAY
LETHBRIDGE OT TAWA MONCTON ST. JOHN’S
VICTORIA BRANDON SUDBURY
CRANBROOK
ABBOTSFORD
TORONTO CHARLOT TETOWN Boston Chicago Dallas-Fort Worth Denver Fort Lauderdale Fort Myers
KITCHENER-WATERLOO HALIFAX
HAMILTON BOSTON SYDNEY Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles
LONDON WINDSOR
NEW YORK (LAGUARDIA & JFK)
DENVER
CHICAGO Maui (Kahului) Miami Mesa Myrtle Beach Nashville
PALM SPRINGS
SAN FRANCISCO
L AS VEGAS NASHVILLE
New York (LaGuardia & JFK) Orlando Orange County-Anaheim
LOS ANGELES PHOENIX DALLAS -FORT WORTH
MYRTLE BE ACH
Palm Springs Phoenix San Diego San Francisco Sarasota Tampa
ORANGE COUNTY-ANAHEIM MESA
SAN DIEGO HOUSTON BERMUDA VARADERO West Palm Beach
ORL ANDO WEST PALM BEACH SANTA CL ARA
LORETO TAMPA CAYO COCO
SARASOTA FORT LAUDERDALE
INTERNATIONAL
FORT MYERS MIAMI HOLGUIN
MAZATL AN NASSAU
CABO SAN LUCA S
MEXICO CITY CANCUN TURKS AND CAICOS (PROVIDENCIALES)
PUERTO VALL ARTA
MANZANILLO
MERIDA
COZUMEL GRAND
PUERTO PL ATA Antigua and Barbuda Aruba Belize Bermuda Bridgetown, Barbados Cabo
SAN JUAN
KAUAI (LIHUE)
IXTAPA/ZIHUATANEJO BELIZE
CAYMAN ANTIGUA & BARBUDA San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba
HONOLULU ST MAARTEN/ST.MARTIN
HUATULCO
MAUI (KAHULUI)
KINGSTON Cozumel, Mexico Curacao Dublin, Ireland
MONTEGO BAY SAMANA
LIBERIA ST. LUCIA (HEWAHORRA)
ARUBA PUNTA CANA Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico
CURACAO BRIDGETOWN L A ROMANA
KONA SAN JOSE
PORT OF SPAIN Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica
La Romana, Dominican Republic Liberia, Costa Rica
London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico
Merida, Mexico Mexico City, Mexico Montego Bay, Jamaica
Nassau, Bahamas Paris, France Port of Spain, Trinidad + Tobago
100+ Puerto Vallarta, Mexico Punta Cana, Dominican Republic
Puerto Plata, Dominican Republic San Juan, Puerto Rico
St. Lucia (Hewanorra) Samana, Dominican Republic San Jose, Costa Rica
DESTINATIONS Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles
Turks & Caicos (Providenciales) Varadero, Cuba
3,000+ CODE-SHARE PARTNERS
Aeromexico Air France Cathay Pacific China Airlines China Eastern
FLIGHTS PER WEEK China Southern Delta Airlines Emirates Hainan Airlines Hong Kong Airlines
Japan Airlines KLM Korean Air LATAM Airlines Philippine Airlines Qantas
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WESTJETMAGAZINE 2018 MEDIA KIT
AUDIENCE
AUDIENCE
Base: All respondents: %. SOURCE: 2016 Canadian Air Traveller Profile Study (conducted by the WestJet Market Research Department). Audience & Market Share profiles includes total fleet.
OVERVIEW
GENDER AGE LANGUAGE INCOME EDUCATION
18-34: 30
35-44: 23 < $80K: 29
College/Technical: 24
BUSINESS Male: 57 45-54: 22 English: 94 $80K to
WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2016 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2018 MEDIA KIT
AUDIENCE
AUDIENCE
PRINT: MAGAZINE
INFLUENTIAL CURIOUS AFFLUENT LOYAL ADVENTUROUS PRACTICAL
47 2/3 89% 78%
WESTJET 60%
MAGAZINE CHOOSE
RATED
TRAVEL TO RELAX
HOTELS
AVERAGE AGE HAVE
POST-SECONDARY
EDUCATION
HIGHEST IN
SATISFACTION
63% AND RESORTS
69%
OF WESTJET GUESTS ARE
LEISURE
TRAVEL FOR SIGHTSEEING
20%
AMONG
34%
49%
CHOOSE
EMPLOYED
TRAVELLERS CANADIAN CONDOS
18% WHO TYPICALLY FLY TRAVEL FOR FAMILY
3.1x
FLYERS ADVENTURES AND VACATION
RETIRED
RENTALS
EARN MORE
THAN $80K WESTJET WESTJET
45% MALE EACH YEAR IN HOUSEHOLD TRAVELLERS MAKE TRAVELLERS ARE
55% FEMALE INCOME EACH YEAR VACATIONS A FINANCIAL
AND LIFESTYLE
SEEKING ESCAPES,
ADVENTURES AND
PRIORITY INDULGENCES
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WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2016 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2018 MEDIA KIT
AUDIENCE
WEB: WESTJETMAGAZINE.COM
DEVICE GENDER AGE ENGAGEMENT SPENDING POWER INTERESTS
DESKTOP
59% WESTJETMAGAZINE.COM
6% ON AVERAGE, WESTJET
18-24
69%
GUESTS RESEARCH VACATION VISITORS ARE INTERESTED IN
19% TRAVEL PLANS
25-34 OF ONLINE
56 DAYS VISITORS ARE
15% BEFORE BOOKING
45+
35-44
MOBILE & TABLET
31% 70%
FEMALE
26% 45-54
76%
WITH DISPOSABLE
INCOME FOR
TRAVEL ARTS AND
ENTERTAINMENT
OF WESTJET GUESTS FIND SHOPPING,
VACATION INFORMATION ON
THE INTERNET, AND
FOOD/COOKING,
26% 55-64 WESTJET GUESTS VISIT ENTERTAINING AND FOOD AND DRINK SHOPPING
30% WESTJETMAGAZINE.COM HOME DECOR
MALE 5.4 TIMES/YEAR
10% 65+ (DOUBLE THE INDUSTRY AVERAGE)
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WESTJET GUEST PANEL, 2015. WESTJET ANNUAL AIR TRAVELLERS SURVEY, DECEMBER 2014. WESTJET GUEST PANEL SURVEY, AUGUST 2015. WESTJET VACATION AND MARKET PROFILE STUDY, JUNE 2015. 2016 GOOGLE ANALYTICS WESTJETMAGAZINE.COM
WESTJETMAGAZINE 2018 MEDIA KIT
AUDIENCE
DIGITAL ISSUE
AGE GENDER ENGAGEMENT
18-24 27%
84%
OF WESTJET GUESTS
46% OWN SMARTPHONES AND
FEMALE
ENGAGE WITH SOCIAL MEDIA,
WHERE THEY FIND TRAVEL
25-34 34% IDEAS AND INFO, AND
CONNECT WITH
FAVOURITE BRANDS
35-44 16%
45-54 12%
55-64 6% 54%
MALE
64+ 6%
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CONTENTS
EVERY MONTH IN WESTJET MAGAZINE
SEEK
S W E E T S TAY S
MADE WITH LOVE
B E D & B R E A K FA S T P E R F E C T I O N
Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests.
We went all over the map—literally—to find the perfect spots for poets, wine-lovers and free spirits.
CITY SOLACE C O U N T RY Q U I R K Y W I L D AT H E A R T
NUMBER 31, DUBLIN ANGELINE’S INN, ONT. THE URBAN COWBOY, BROOKLYN
“When I die, Dublin will be written into my In Bloomfield, Ont., in the heart of Prince Ed- Adventurous urbanites check into The Urban
heart,” wrote James Joyce. Write Ireland’s capital ward County’s wine country, couples can revel Cowboy in Brooklyn. This Williamsburg town-
into your love story this Valentine’s Day with in the labour of love that is Angeline’s Inn. This house, with its exposed joists and brick walls
Number 31 as home base. Designed by Frank 16-room, family-owned inn was transformed and its weathered wide-plank floors, has been
Lloyd Wright student Sam Stephenson, this by its 20-something co-owner Alexandre decked out with pioneer essentials such as a
Dublin guesthouse, tucked away on a peaceful Fida—who studied interior design in Florence potbelly stove, Adirondack wooden bed frames
lane, lets the lovestruck evade nearby city- and Toronto—with a blend of local thrift store and cozy Native American blankets. While each
centre bustle. While Number 31 is steps from St. curiosities, antiques rescued from yard sales of the five rooms has its unique charms, the
Stephen’s Green, the property’s lush garden is and artworks curated from the community’s Lion Master Den with pillowtop king bed and
THE URBAN COWBOY PHOTO BY LYON PORTER
an Eden in its own right. You’ll feel like spoiled painters and sculptors. For extra privacy, you overhead rain shower is geared more toward
houseguests in the pretty Georgian townhouse can book one of the properties set apart from luxe-lovers, while the Kanoono Cabin, with its
or the adjoined modernist mews with their the main house: a high-ceilinged coach house antler chandelier and wood-panelled walls, will
mid-century modern art-filled suites and sunken loft with mezzanine, a recently transplanted appeal to happy-camper types. A hot tub in the
lounge with funky black leather sofas around 19th-century log cabin or a cozy alpine chalet. backyard means more chance to unwind à deux.
an open fire. For breakfast, feast on homemade The buffet breakfast showcases Prince Edward At breakfast time, guests congregate on the
soda bread, jams, glistening Irish sausages or County’s local bounty—think sticky black pep- parlour floor for strong coffee, freshly baked
traditional kippers with hot-off-the-skillet po- per molasses bacon, crispy hash browns and pastries and artisan bagels.
tato cakes. (number31.ie) scrambled eggs with fresh herbs. (angelines.ca) (urbancowboybnb.com) —Valerie Howes
22 FEBRUARY 2016 | WESTJETMAGAZINE.COM
seek stay roam feast drink up
Seek is a traveller’s go-to resource Each month we shine the spotlight A destination guide packed with Feast celebrates food and drink This popular piece—equal parts in-
on what to see, where to stay and on three notable properties in the on-the-ground advice, Roam includes throughout the WestJet universe, vestigation and inspiration—is one of
what to buy in the WestJet universe. WestJet universe, ranging from tips from seasoned travellers and from the curious histories of the highlights of the Feast section.
Targeted at travellers with a range of budget to luxury, family-friendly locals with the best ideas and cocktails and spirits to interviews Showcasing the newest trends in
tastes, budgets and ambitions, this to kid-free, urban to island-based. recommendations for exploring new with high-profile chefs, food trends wine and spirits without overlooking
section covers everything from gear All featured properties have been places in the WestJet universe. and local cuisine. With its focus on the classics, Drink Up searches the
to getaway ideas, luxury resorts to experienced personally by one of Specific, practical and appealing, the most interesting dishes, flavours WestJet universe for the best regional
glamping, business travel to family WestJet Magazine’s contributing Roam highlights adventure, relaxation, and traditions, Feast appeals to variations and local versions of drinks.
vacations. Travellers depend on Seek writers, so the advice, impressions great food and great finds, while destination diners, food-curious It’s a fascinating and informative take
for inspiration and trustworthy tips as and reviews are authentic, up-to-date providing every traveller’s must-haves: travellers and people seeking amazing on imbibing that’s a must-read for
they embark on new adventures. and accurate. inspiration and a sense of direction. meals in unfamiliar places. food lovers, hosts and bon vivants.
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2018 EDIT O RIA L
CALENDAR
JANUARY APRIL
WHERE TO GO IN 2018 RECREATION ROUNDUP
Whether it’s a city undergoing a cultural renaissance, a mile- Shake off winter and get pumped up for warmer weather with
stone anniversary or must-visit new attraction, there are plenty this sporty activity guide to Canada and the United States. We
of exciting reasons to travel this year. In this special feature, we feature the best active adventures including rock climbing in
take a deep dive into the 10 hottest destinations of 2018. Alberta and golfing in California.
Booking deadline: Nov 15, 2017 Plus: Navigating the dizzying, sky-high architecture of Chicago.
Booking deadline: Feb 15, 2018
FEBRUARY
SPA AND WELLNESS GETAWAYS MAY
From Scandinavian spas in Quebec to male-focused treatments SCOTLAND’S NORTH COAST 500
in Saint Lucia, we shine the spotlight on a variety of enticing spa In this piece, we take readers on a tour of this relatively new
and wellness experiences to consider for your next getaway. and under-discovered driving loop to experience the best of
Plus: Family fun, culinary delights, nature and art in four of the northern Scotland’s quiet villages, gorgeous scenery and
Florida’s hottest destinations. refreshing cliff walks.
Booking deadline: Dec 14, 2017 Plus: Getting to know some of Toronto’s most authentic,
international neighborhoods.
MARCH Booking deadline: March 20, 2018
FAMILY ADVENTURES IN SOCAL
In this feature, we go beyond the world-famous, family-friend JUNE
attractions Southern California is known for to highlight the THE CROSS-COUNTRY POWWOW
very big, strangely small and super-quirky draws that await A guide to the country’s powwows, including local tips on how
between Los Angeles and San Diego. to join in on these celebrations of drumming, dancing, singing,
Plus: Exploring England’s extensive canal network by boat. food and cultural traditions.
Booking deadline: Jan 17, 2018 Plus: Exploring Ireland’s historic Aran Islands.
Booking deadline: April 18, 2018
LINEUP SUBJECT TO CHANGE
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2018 EDIT O RIA L
CALENDAR
JULY OCTOBER
CYCLING IN THE LAURENTIANS SHOULDER SEASON GETAWAYS
We take readers on a cycling trip along Le P’tit Train du Nord, From affordable accommodations and attraction tickets to
a 232-kilometre route built over an old railway line in the smaller crowds and unique activities, shoulder season vacations
province’s world-famous Laurentian Mountains, to experience hold many rewards for savvy travellers. We highlight the best
Quebecois countryside at its best. places to slow down with the season.
Plus: Quick trips from London: the best seaside towns to ex- Plus: We head to the desert to uncover some of the United
plore now. State’s most thrilling desert national parks.
Booking deadline: May 18, 2018 Booking deadline: Aug 17, 2018
AUGUST NOVEMBER
TASTE OF TRAVEL THE SHOPPING GUIDE
In our sixth annual Food Issue we present the latest culinary Whether it’s browsing the stalls at farmers’ market or discovering
trends and highlight gastronomic adventures to experience a local designer, shopping has always been a reason to travel. In
across the WestJet Universe. We also provide dining tips from this feature, we highlight shopper-friendly neighbourhoods, chat
celebrated chefs and in-the-know locals. with fashion designers and scout out specialty shops around the
Plus: We go behind-the-scenes at some of Nashville’s most WestJet universe.
iconic cultural spots. Plus: Uncovering 3,000 years of Mayan history in Belize.
Booking deadline: June 15, 2018 Booking deadline: Sept 19, 2018
SEPTEMBER DECEMBER
VINTAGE VEGAS HOLIDAY GIFT IDEAS
Venture away from the glitz and glamour of the Strip and head Each year, visitors from around the world flock to Canada’s
to Las Vegas’ historic neighborhoods, landmarks and attractions Rocky Mountains to experience the serene beauty of the area’s
to learn more about the places and people behind Sin City’s backcountry lodges. Whether you make the trek via cross-
fascinating past. country skis, snowmobile or helicopter, here are the best to visit.
LINEUP SUBJECT TO CHANGE
Plus: We explore how savvy cities are using technology to make Plus: Gifts and gear for all the different types of travellers on
travel a breeze. your list.
Booking deadline: July 17, 2018 Booking deadline: Oct 17, 2018
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PRINT
PRINT RATES & DEADLINES
A QUARTER OF WESTJET GUESTS HAVE
NET RATES ($ CDN) 1x 3x 6x 12x
TAKEN A COPY OF THE INFLIGHT PUBLICATION FULL PAGE 11,880 11,285 10,690 10,100
ALONG WITH THEM AFTER LANDING. 2/3 PAGE 8,250 7,840 7,425 7,015
1/2 PAGE 6,400 6,085 5,765 5,445
1/3 PAGE 4,290 4,125 3,860 3,645
1/6 PAGE 2,575 2,450 2,315 2,190
AD S HAPE S
OUTSIDE BACK 14,575 13,850 13,120 12,390
INSIDE FRONT/BACK 13,670 12,985 12,305 11,615
1/3 1/6
DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000
FULL PAGE 2/3 1/3
1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500
(NO BLEED)
1/2 TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS.
ISSUE SPACE MATERIAL AVAILABLE
JANUARY 2018 NOV 15, 2017 NOV 22, 2017 JAN 1, 2018
FEBRUARY 2018 DEC 14, 2017 DEC 21, 2017 FEB 1, 2018
MARCH 2018 JAN 17, 2018 JAN 24, 2018 MAR 1, 2018
APRIL 2018 FEB 15, 2018 FEB 22, 2018 APR 1, 2018
DOUBLE PAGE SPREAD (DPS)
MAY 2018 MAR 20, 2018 MAR 27, 2018 MAY 1, 2018
JUNE 2018 APR 18, 2018 APR 25, 2018 JUN 1, 2018
JULY 2018 MAY 18, 2018 MAY 25, 2018 JUL 1, 2018
AUGUST 2018 JUN 15, 2018 JUN 22, 2018 AUG 1, 2018
SEPTEMBER 2018 JUL 17, 2018 JUL 24, 2018 SEP 1, 2018
OCTOBER 2018 AUG 17, 2018 AUG 24, 2018 OCT 1, 2018
NOVEMBER 2018 SEP 19, 2018 SEP 26, 2018 NOV 1, 2018
DECEMBER 2018 OCT 17, 2018 OCT 24, 2018 DEC 1, 2018
1/2 DOUBLE PAGE SPREAD
DEADLINES SUBJECT TO CHANGE
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PRINT
PRINT PRODUCTION SPECS
1/3 1/6
FULL PAGE 2/3 1/3
(NO BLEED)
1/2 WIDTH HEIGHT
FULL PAGE WITH BLEED (SEE DIAGRAM) 8.75 X 11.25
Trim area 8.25 x 10.75
Live area 7.25 x 9.75
DOUBLE PAGE SPREAD WITH BLEED 17 X 11.25
Trim area 16.5 x 10.75
Note: at least a 1/2” of
image will be lost in the
middle due to perfect Live area: left hand 7.25 x 9.75
binding. We recommend
leaving a 1” live area. Live area: right hand 7.25 x 9.75
DOUBLE PAGE SPREAD (DPS) 1/2 DOUBLE PAGE SPREAD WITH BLEED 17 X 11.25
Trim area 16.5 x 4.75
Live area: left hand 7.25 x 4.75
Live area: right hand 7.25 x 4.75
2/3 VERTICAL 4.75 X 9.75
1/2 HORIZONTAL 7.25 X 4.75
TRIM AREA 8.25 x 10.75
1/3 SQUARE 4.75 X 4.75
1/2 DOUBLE PAGE SPREAD LIVE AREA 7.25 x 9.75
1/3 VERTICAL 2.25 X 9.75
BLEED AREA 8.75 x 11.25
1/4" each side, top and bottom
1/6 VERTICAL 2.25 X 4.75
REQUIREMENTS • B leed must extend 1/4” on each side colour accuracy trim size NOTE: Double Page Spread FILE DELIVERY CONTACT
• Images 400 dpi at 100% for print for FPC & DPS. 1/2 DPS should have • RedPoint is not responsible ads will lose a minimum of 1/2” of • P ress-ready PDFX-1A are Sales Traffic Coordinator
• Images/graphics should not use any 1/4” bleed on sides and bottom only for inaccurate information on image in the middle to perfect binding. to be uploaded to T: 403-781-1781
form of compression, including • A ll other ads require a defining advertisements We recommend a 1” wide live area addirect.sendmyad.com production@westjetmagazine.com
.jpeg compression, .jpeg border down the middle of these ads. •M ust include company name,
encoding and LZW compression • Ink density levels must not RECOMMENDED •U
se a “rich black” (except for text publication and issue in the file name
TM
Upload.Check.Send
• C MYK format exceed 300% SPECIFICATIONS below 24 point)Suggested: Automatic confirmations will be sent
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DIGITAL
DIGITAL RATES AND DEADLINES
BUSINESS FLYERS ARE SIGNIFICANTLY MORE
LIKELY TO READ MAGAZINES ONLINE, AND 75% WESTJETMAGAZINE
OF TRAVELLERS CARRY A MOBILE DEVICE
ON BOARD WHEN THEY FLY.
WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT
CREATIVE SUPPLIED WITH URL
LEADERBOARD $25 CPM 7 business days prior 10 business days prior
BIG BOX $25 CPM 7 business days prior 10 business days prior
DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior
COMPANION ADS $45 CPM 7 business days prior 10 business days prior
HOMEPAGE TAKEOVER Please inquire 7 business days prior 10 business days prior
FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior
SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior
SOCIAL MEDIA (LIMITED PER INVENTORY)
SPONSORED FACEBOOK POST Please inquire 3 business days prior 5 business days prior
SPONSORED TWEET (COPY ONLY) Please inquire 3 business days prior 5 business days prior
TRAVELLER NEWSLETTER
LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior
FEATURED PARTNER $325 or 4 weeks/$1,200 7 business days prior 10 business days prior
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DIGITAL PRODUCTION SPECS FEATURED PARTNER
Place your story where readers’ eyes go first — in the
editorial stream on our homepage and throughout 80%
of the website plus one customized landing page:
• L ogo — 72 dpi, 200 pixels square, acceptable formats:
.jpeg, .png, .gif
• Headline copy (up to 60 characters)
• Brief introductory summary (one sentence, up to 75
characters)
• Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable
STANDARD LEADERBOARD COMPANION formats: .jpeg, .png, .gif
A large, prominent banner centred at the top of Reinforce your message by occupying the two top • Edited body copy: maximum 500 words — copy should
the page. Expandable accepted. Desktop size: spots. 1 Leaderboard and 1 Big Box be article style and will be reviewed and optimized by
728w x 90h pixels Mobile size: 320w x 50h our marketing editor
• Social media links, web URL, address, phone number,
hours and pricing
Editorial guidelines require “Featured Partner” to be added.
ADVERTISING FEATURE
Includes a small rectangle (300w x100h pixels) and a
landing page:
STANDARD BIG BOX HOMEPAGE TAKEOVER •M aterial required is the same as Featured Partner
Sometimes called a medium rectangle, the Big Eliminate competition by taking possession of • HTML5 Video may be accommodated
Box offers prominence and creative potential. every available space on the page. 1 leaderboard
Expandable accepted. 300w x 250h pixels and 3 Big Boxes (homepage only, 3 day duration) Editorial guidelines require “Advertising Feature” to be added.
FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING
REQUIREMENTS • P lease include URL separately with file • F lash files are not supported. HTML5 files RECOMMENDATIONS CONTACT
• Max file size 40kb, RGB, 72 dpi, .jpeg, .png, .gif submission if not built into file are recommended. Maximum 25 words and minimum 12-point font Digital Traffic Coordinator
• Third-party server accepted • Expandable creatives must be supplied as 3rd • Client must ensure ‘click-through tags’ are for legibility T: 403-232-7717
• No sound party server. correctly built and working E: webads@westjetmagazine.com
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2018 MEDIA KIT
WESTJET CONNECT
ADVERTISING OPPORTUNITIES
REACH OVER 1.6 MILLION WESTJET GUESTS WITH
WESTJET CONNECT INFLIGHT Pre-Roll Video Static Display Banners Display Banners linked Display Banners linked
ADVERTISING. 15 and 30 second videos
are available to appear
Appearing throughout the
WestJet Connect system.
to Microsite
Appearing throughout the
to Whitelisted URL
Appearing throughout the
before telelvision episodes These display banners WestJet Connect system. WestJet Connect system.
and movies. Pre-roll videos do not click-through to These display banners These display banners
are not skippable. another site. click-through to an click-through to a ground
onboard hosted microsite. hosted whitelisted URL.
PRODUCTION SPECS MATERIAL DEADLINES
CAMPAIGN PRE-ROLL DISPLAY DISPLAY
VIDEO START DATE VIDEO BANNER WITH BANNER (NO
• V ideos should be formatted as MPEG4 files CLICK-THRU CLICK-THRU)
FEBRUARY 2018 DEC 15, 2017 JAN 5, 2018 JAN 10, 2018
DISPLAY BANNERS
MARCH 2018 JAN 12, 2018 FEB 2, 2018 FEB 9, 2018
• L aptop/Tablet size: 728W x 90H
•M obile size: 320W x 50H APRIL 2018 FEB 15, 2018 MAR 2, 2018 MAR 9, 2018
• S upported formats: JPEG, GIF, PNG
MAY 2018 MAR 15, 2018 APR 5, 2018 APR 6, 2018
JUNE 2018 APR 13, 2018 MAY 4, 2018 MAY 10, 2018
JULY 2018 MAY 15, 2018 JUN 1, 2018 JUN 8, 2018
AUGUST 2018 JUN 15, 2018 JUL 4, 2018 JUL 6, 2018
SEPTEMBER 2018 JUL 13, 2018 AUG 3, 2018 AUG 10, 2018
OCTOBER 2018 AUG 15, 2018 SEP 5, 2018 SEP 7, 2018
NOVEMBER 2018 SEP 14, 2018 OCT 4, 2018 OCT 10, 2018
DECEMBER 2018 OCT 12, 2018 NOV 2, 2018 NOV 9, 2018
*CONTACT YOUR ACCOUNT REPRESENTATIVE FOR FULL DETAILS AND RATES.
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comWESTJETMAGAZINE 2018 MEDIA KIT
CONTACT
Connect your brand with one of Canada’s top employers, with an award-winning corporate
culture and an unsurpassed reputation for customer service. Get your products and services
noticed where WestJet travellers go to find advice, make spending decisions and be inspired— WestJet
Magazine and westjetmagazine.com.
2017 Five-Star Airline in the Low-Cost Category (The Airline Passenger Experience Association)
2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low-Cost Airlines - North America (Trip Advisor
Travellers’ Choice awards for airlines)
2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)
2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)
2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
WESTJET MAGAZINE
GENERAL c/o REDPOINT MEDIA & MARKETING SOLUTIONS
ADVERTISING 100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2
T: 1-877-963-9333 ext 0
TM
INQUIRIES
Upload.Check.Send
F: 403-240-9059
advertising@westjetmagazine.com
westjetmagazine.com/advertise
Media & Marketing Solutions 100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca ADVERTISING INQUIRIES advertising@westjetmagazine.comYou can also read
