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MEDIA KIT 2019
ABOUT
Y our Home and Garden
showcases real homes rather
than show homes. The busy
lives of our audience centre
around their homes where fun, family, pets
and projects collide. Our team is passionate
about helping people personalise their homes
by showcasing everyday inspiration, expert
advice, the latest products and services, and
a healthy dose of Kiwi ingenuity. Interiors are
the new fashion, personalisation of spaces and
creative foodies are out in force, gardening
and growing is having a major moment, and
DIY continues to dominate. Your Home and
Garden is at the forefront of these trends, and
delivers colourful, creative, inspirational and
engaging content across multiple platforms.
If you want to connect with a highly-engaged
audience in this category, Your Home is the
place to be!
HELLO
T he love affair New Zealanders have
with their homes continues but the
types, locations and price of housing
has evolved. Small spaces, smart
homes and urban developments are on the rise,
as are renovation and relocation. Interiors are
the new fashion and reality TV shows encourage
everyone to be their own stylist. Centred around
New Zealand homes with real families at the
heart, our ideas and information aim to inspire
and teach audiences how to make any space a
home. Whether building, renovating, decorating,
or carrying out some weekend DIY, our readers
spend money adding wow factor to their home,
which is a focal point of their lives and a creative
expression of themselves. Your Home and Garden
is like their best friend, stylist, and project
manager all rolled into one monthly magazine.
Editor, Your Home and Garden
DREAM TEAM
VANESSA SHELLEY ALEX HELEN TINA CAROL
NOUWENS FERGUSON WALLS BANKERS STEPHEN BUCKNELL
Stylist and mum-of-two Vanessa Editorial director Shelley is a Alex Walls, one half of design duo Photographer Helen has a love Tina sources, writes and styles Carol has been designing and
creates fun and family-friendly much-loved part of the YH&G Alex & Corban, styles a new space for creating visual narratives many of the home features our writing about gardens for two
shopping pages, styled editorial family. A past editor, she now each month in an exclusive ‘room and is inspired by people, their readers know and love. Tina decades. She’s been with YH&G
shoots and advertising and works on building brand extension reveal’, tackling everyday styling homes and the world of interiors. connects with homeowners and is for 12 years, sharing ideas for
features. Her ‘Four Ways With’ is opportunities, leading content dilemmas with design advice and Helen captures our homeowner’s an expert in bringing the story of outdoors, small space design and
a reader favourite. plans and creating new business. unique colour palette inspiration. personal tastes in her unique style. their homes and lives to life. planting and picking advice.
EDITORIAL PILLARS
SHOPPING HOMES RENOVATIONS MAKEOVERS GARDENS FOOD
The latest and greatest The heart of the magazine and The ever-changing property Interiors are the new fashion Gardens editor Carol responds Our monthly food editorial
homeware, products and places. a pivotal section for readers. market means many readers are statement. This section showcases to the demand for gardening and features family-friendly recipes,
This visually exciting section At least four NZ homes are opting to update their current easy and affordable tranformations outdoor living content with design including styling, table setting and
includes styled trend pages to showcased every issue, from home rather than move. This using colour, design and creativity, ideas, planting and picking advice, entertaining ideas for
keep readers up to date with the the contemporary and chic to section details the nuts and bolts so readers can add personality makeovers and small space ideas. our interior-savvy readers.
latest interior looks and is charming and eclectic. of renovating in New Zealand. to their place.
100% shoppable.
READER INSIGHTS
CORE DEMOGRAPHIC - Female, 30 – 59 years of age, average household income $115,122.
Our readers are the kind of people who enjoy a project. Whether building, renovating, painting, or doing some weekend DIY, they are actively spending on their home,
which is the focal point of their lives. They turn to Your Home and Garden for creative ideas, and use our pages as a shopping tool to see what’s new and where to buy it.
They want relevant and practical home solutions together with aspirational ideas, and it’s not just the editorial pages that inspire them – our readers see advertisements
as another valuable source of ideas. Your Home and Garden readers want a regular fix of their favourite magazine, so the multi-platform brand offering includes digital
(homestolove.co.nz), events, partnerships (e.g. The Block NZ on Three), EDM, Facebook, and Instagram.
BIG SPENDERS RENOVATORS PREMIUM HOMEOWNERS FOOD LOVERS
When it comes to their homes, Your
Home and Garden readers tend to
spend more than the average New
Zealand household;
72% Your Home and Garden readers’
households spend over
44,000 54%
of Your Home and Garden readers
$12.1
Your Home and Garden
23%
of Your Home and Garden readers
+
entertained family or friends at home
who own their own homes have done a readers expect to in the past month.
renovation project in the past 12 months. purchase or sell a house
property maintenance
+ 20%
70%
million per week
on the cost of owning their
in the next 12 months
SKEWING
71%
of readers agree they are prepared to
major household appliances homes including the purchase pay more for better tasting products.
AN IMPRESSIVE
+ 20%
of Your Home and Garden readers plan cost, alterations, additions and
to do something in the next 12 months, improvements. ENGAGED & LOYAL
heaters and air conditioners
+ 12% 23%
more likely
31%
higher average spend
63%
more likely
primary readers are picking up their
copies 4.5 times on average. The
average time they’re spending with
an issue of the magazine is 1 hour
furniture and furnishings than the typical home owner. than the average NZ household. than the typical New Zealander. and 17 minutes.
Source: Nielsen CMI Jan17-Dec17
PRINT SOCIAL MEDIA
READERSHIP YOUR HOME HOMESTOLOVE.
AND GARDEN CO.NZ
257,000 INSTAGRAM FOLLOWERS
44,000
NZ FACEBOOK REACH
INSTAGRAM FOLLOWERS
22,600
NZ FACEBOOK REACH
CIRCULATION
184,644 91,883
32,091
As of July 2018
FACEBOOK FOLLOWERS FACEBOOK FOLLOWERS
154,564 30,940
SPECIAL ISSUES, BOOKS & FEATURES DIGITAL
Renovation book The Block NZ special coverage
THE BLOCK NZ
HOUSE 4
YOUR HOME AND GARDEN HOMESTOLOVE.CO.NZ
HOUSE SWAP
This room is now
part of Claire and
Amy
1
Agni’s house,
page 140.
& Stu 2
Plumber Stu, 46, and beauty therapist
Amy, 39, hail from Gisborne
Photography by Tom Hollow.
3
1 Penny Round mosaic tile,
G U E ST B E D RO O M $15 a sheet, from Tile Space.
2 Dante tray table, $59.95,
The judges loved Amy and Stu’s first-week effort. They thought
from Freedom. 3 Phoenix
navy was a fantastic colour choice and complemented the
Rush mixer, $555, from Mico.
artwork beautifully. Jason said he normally hates plywood shelves
but quite liked the thick edges to these ones. Kristina said the
mustard drapes were a great choice. Overall the judges said Team
EDM UNIQUE HTL VISITS EDM
Yellow were on-brief (moody botanical), on-trend and on-point.
CASH SPEN D $787 2 .92*
S CORE
17
20
4,298 79,011 8,227
ORE
SC
19
An artwork is a great
20
place to start when
choosing colours –
Amy has pulled luxe
jewel tones from this
floral photograph. FA M ILY BAT H RO O M
Amy and Stu made some risky choices this week – and it
paid off. The judges loved their choice of tiles, shower, vanity,
black tapware and generous bath. Kristina said the tones of
the vanity, ceramic tiles and mustard towels gave the room a
lovely earthy feel. Overall, Jason said this was one of the best
bathrooms he’s seen on The Block NZ!
D ESIGN TIP A barn door or cavity slider is a great option for
*Figures are the teams’ cash spend a bathroom as a standard swinging door will steal precious space.
and do not include vouchers from
The Block NZ’s sponsors. CASH SPEN D $1 8 ,600. 57 *
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Decorating book Homeware retail range at Farmers
BONUS
BL ACK LIST
STUDIO POSTER
INSIDE
THE GOLDEN GUIDE
TO DECOR ATING
Kitchen issues Christmas issue Bathroom issue
AT A GLANCE
Source: Nielsen CMI Jan17-Dec17
582,975
MONTHLY TOUCHPOINTS
CALENDAR
THE HOME THE TRENDS THE FAMILY THE LOCAL THE DIY THE
ORGANISING ISSUE ISSUE LOVE SSUE ISSUE CHRISTMAS
ISSUE + Interior + Kids bedrooms + Art showcase/ + The Block ISSUE
+ #clutterfreefeb trend report: + Real family makers & special + Festive homes,
+ Storage and wallpaper/paint/ homes + Heating creatives + Tool 101 shopping, styling,
warerobes furniture/textiles/ & ventilation + Best kitchen + Stamping style craft, budgeting
+ Bedrooms homeware ON SALE awards on a new build DIY & food
ON SALE ON SALE 13.05.19 ON SALE ON SALE ON SALE
14.01.19 11.03.19 15.07.19 09.09.10 11.11.19
JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
THE HOLIDAY RENOVATING THE MAKE YOUR THE ECO THE
ISSUE SPECIAL BATHROOM HOME A ISSUE OUTDOORS
+ Kiwi baches + Kitchens ISSUE RETREAT + Small homes ISSUE
+ Caravan reno + Flooring + Bathroom trend + Texture update + Kitchen + Garden style
workshop +Budgeting & report: flooring/ + Layering how to gardening and special
+ Outdoor finance lighting/tiles/ + Warming up urban gardens +Prep your place
furniture for + Outdoor water hardware your outdoor area + Bathrooms for summer
entertaining features & pools ON SALE ON SALE ON SALE ON SALE
ON SALE ON SALE 15.04.19 10.06.19 12.08.19 14.10.19
17.12.18 11.02.19
SIGNATURE
PROPERTIES
K
CHE CHE
IT IT
N
N
K
K
BONUS
E
E
HA
HA
L
M
L
M
L O A L O A
F F F F
BL ACK LIST
ate and Tim Robinson
STUDIO POSTER COLOUR COMPETITION wanted to create a unique Subway tiles were
INSIDE look and feel for the house used on both kitchen Challenge begins
1ST FEBRUARY!
FINALIST they purchased from Tim’s parents for their The kitchen design walls while the space
under the breakfast
is based on images
COLOUR
NO 6 family of eight. “Not surprisingly, the master of a London kitchen bar was the perfect
bedroom was top of the priority list,” Kate says. Anji saw in a magazine spot for the emerald
green (Sterling Moss)
YOUR HOME AND GARDEN / THE GOLDEN GUIDE TO DECORATING
“We were very keen to sleep in our own room and features a wall of
HOME
floating shelves with tiles by Middle Earth
and not feel like we were using Tim’s parents’ Anji had admired at
sliding glass panels.
bedroom!” a Wellington eatery.
“As it turned out, our
A kitchen had never before
AWARDS
However, the couple also wanted to honour
architect had also
the work Tim’s parents had done throughout
occupied the front of this villa designed that cafe so
+ Follow us on Facebook and Instagram
their 40 years in the house, including stripping he knew exactly the
back most of the original wooden details to their so it was important that this right ones to get.” to receive your daily task
natural state. To offset this, Kate and Tim opted bespoke design should look as
Home again
for the intense blue of Resene ‘Indian Ink’ for if it had always been there Daily tips Great
THE GOLDEN GUIDE their walls. “We were both very keen on the
+ Sign up to our e-newsletter at prizes
TO DECOR ATING idea of a dark and moody colour and the navy
gave that feeling but also injected some life
Text by Sharon Stephenson.
Photography by Nicola Edmonds. yourhomeandgarden.co.nz/signup for
as well,” says Kate. The couple’s brother-in- extra home organising advice
law, Rich Foster from Foster Painting HB Ltd,
painted the room. “We couldn’t be happier
THE OVERALL WINNER WILL BE
A dark, romantic bedroom revival has helped with the job he did for us.” And the cherry on + Tag your efforts on instagram using Home organisation Tips and
#clutterfreefeb
REVEALED IN THE NEXT ISSUE!
A
top? The dark walls provide a perfect backdrop
make this Hastings family home ready for Congratulations to our six finalists who have each #clutterfreefeb to win great prizes inspiration tricks from
for the floral arrangements Kate creates for
the next generation Wilderness Tribe, the floristry and event styling received a $250 Resene paint voucher for their the experts
nji Foster has something of the
business she’s started with a friend. imaginative room schemes created using Resene
gypsy about her. Not only was the
Text by Fiona Ralph. Photography by Florence Charvin. paints. The winner of the Resene Colour Home
Wellington real-estate agent born in
challenge
Awards will be chosen from our six finalists and
Japan (her mother and father were
will receive a cash prize of $5000. Stay tuned for
the July issue of Your Home and Garden when
teaching English there), she has also spent time Meet our expert...
Natalie from Be Organised
travelling around New Zealand in a house bus
the winning entrant will be revealed in a special
and estimates she has lived in 30 homes so far.
extended story on their home.
“My husband, Jason, and I tend to move every
two years,” she says. “Our daughter, Bella, is
15 but she’s already lived in 15 houses!”
“
Resene paints and colours are available from The family’s current abode, a 150-square-
Resene ColorShops and resellers nationwide. metre, four-bedroom villa high on Mt Victoria,
A large bay window means the room is one
resene.co.nz or 0800 RESENE (737 363). is Anji’s favourite, not least because she sold
it to the previous owners in 2012. “We were
Our 28-day home-organising plan will deliver one
of the sunniest in the house and, since the MORE RESENE renting nearby and although I really wanted to quick and easy task each day during the month of Hi, I’m Natalie! I’ve been helping people to organise
makeover, it is one of the couple’s
favourite spaces to spend time in. COLOURS TO TRY: buy it back then, it wasn’t in our price range,”
February for you to tackle. Day by day, room by room,
“Although we’ve chosen a dark colour, it’s she says. Two years later Anji was on the hunt their homes since 2013. Be Organised grew out of my
not gloomy at all,” says Kate. for a property for a client. “I stopped to chat to
the owners and asked if they’d be interested in
we’ll help you sort your spaces passion for enabling others to live a more meaningful
Resene life with less. I specialise in all areas of home
selling.” They were, but this time around the “For the kitchen, I wanted a space that Cupboards on the adjacent wall help to
‘Coast’ stars aligned for Anji to buy it. “It feels like we looked as though it had always been there,” disguise the rangehood and provide much- organisation, helping people to clear their clutter and
were supposed to be here,” she says. says Anji. “I see a lot of kitchens but wanted needed storage, as do a series of floating simplify their lives. It gives me huge joy to see the
something a little different.” Helping to translate shelves covered by sliding glass panels. “The many benefits an organised home brings into people’s
“
Resene THE KITCHEN this idea into a design was Wellington architect builders had a bit of a challenge working out worlds: it reduces stress, raises your happiness levels
‘Duck Egg Blue’ Despite Anji’s sense of a destiny fulfilled, the Sam Martin, from Foundation Architecture, and how to secure the floating shelves, but we got
house still needed a rethink. “The layout didn’t Pete’s Joinery in Wairarapa. there in the end,” Anji says.
and gives you more time for the things in life that are
work,” she says. “The kitchen was at the shady Anji opted for Shaker-style cupboards which While the couple chose hard-wearing important to you. I’m really excited to partner
rear of the house, while the afternoon sun and were meant to be matte black to contrast with stainless steel for the food preparation area with Your Home and Garden and help turn
Resene
‘Soothe’
city views were in the living space at the front.” the reflective black floorboards and white walls of their kitchen, they wanted marble for the your chaos into calm. beorganised.co.nz
The couple knew they would have to flip the painted by the previous owners. servery. After a lengthy hunt, they finally
spaces around for the home to work for them, so “The cupboards are the same colour as the discovered a slab of Italian marble which had
Anji drew up plans to move the kitchen to the bookshelves in the front living room. But when started life in a showroom. “We had to remove
Resene front where it would share space with a cosy the bookcases were being installed, I realised some of the fence palings to get it inside,”
‘Meranti’ living room. At the back, a formal dining, office they were actually a dark grey. However, it’s says Anji. “I was terrified it would be dropped facebook.com/yourhomegarden sign up to our e-newsletter at instagram @yourhomeandgarden
and living area would be created to open onto a slight mistake that’s turned out for the best, or chipped so I refused to be here when they yourhomeandgarden/signup
the sheltered rear courtyard. because the contrasting shades work well.” installed it!”
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44 | yhg yhg | 45
M
WORKSHOP
Airy large coffee table,
$1045, Airy side table, $426,
from Bauhaus. Books: The
Pewter Splice mirror, $299,
CENTRE
Kinfolk Home by Nathan
CENTRE
from Me & My Trend. Williams, $70, It by Alexa
Chung, $35, It’s Beautiful
Here by Megan Morton, $65,
Nel Lusso marble tray, $89,
STAGE
all from Crave Home. Pink
peonies candle, $10, vase
STAGE
(with flowers), $8, from
Kmart. Nel Lusso selenite
candleholder, $59.90, from VANESSA NOUWENS
Allium. Presso two-tone Interior designer/stylist
vessel, $24.95, Kemer rug,
$649, from Freedom. Faux
fur cushion, $79.95, from Me
& My Trend. Wall painted in
The coffee table occupies a unique place in the heart Resene ‘Quarter Rakaia’.
of a living area. A well-styled example both looks Other items stylist’s own.
gorgeous and offers a sweet spot for your cuppa
Text by Vanessa Nouwens. Photography by Wendy Fenwick.
Home Republic
Boheme cushion, Cali velvet cushion,
$44.95, from Adairs. $69.99, from Adairs. Basso sofa, $2695, Living & Co pedestal pot,
from Me & My Trend. $8, from The Warehouse.
T
he trusty coffee table is one of the
most functional pieces of furniture
in the home. It usually takes pride
of place in the living room, so how
your coffee table is styled can have a significant
impact on the look of the room as a whole. With
these easy tips you can style your table like a
pro and compose an arrangement that is both
functional and visually appealing.
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RESENE STYLING
COLOUR THE BLOCK WORKSHOPS SOCIAL
HOME NZ SPECIAL THE KITCHEN AND LIVE MEDIA
BOOKS AWARDS ISSUE AWARDS EVENTS CAMPAIGNS
ADVERTISING
OPPORTUNITIES
CONTENT INTEGRATED ADVERTISER EDITORIAL
CREATION FEATURE WORKSHOPS MENTIONS
YH&G can create custom content in an YH&G seamlessly integrates your Editorial-style workshops with tips, images Readers scour the YH&G pages to find
editorial style to suit our brand partner’s brand into content that readers will and products to educate readers on how out what’s new and where to buy it. YH&G
objectives. The editorial team will design love. YH&G will create and lead the to create different rooms. This practical partners have the opportunity be included
the page to sit seamlessly alongside our content, from styling features, trend series is designed around specific editorial across a range of our editorial pages
editorial pages. Options for advertisers to reports and colour workshops to themes, sponsored by advertisers to including shopping pages, In Store, Fresh
supply copy and images or have the YH&G education on money and finance. position you as the expert in your sector Finds and Gift Guides, at editorial discretion.
team create pages from scratch including with integrated products and messaging.
content creation and photo shoots..
Additionally, our talented YH&G team can
create custom magalogues for clients.
YH&G + JAMES HARDIE
PA R A D I S E F O U N D 1| LO CATI ON The Waitakere
Ranges in West Auckland are home
to the giants of the forest, the great
kauri trees, as well as red rata and eye-catching
native ferns. Such a dense carpet of flora brings
WE LOVE
a sense of peace to homeowners who choose to
put down roots in the surrounding area.
Surrounded by native forest, this new-build in the Waitakeres maintains a For Alastair Gair and Briohny Hooper-Gair,
the Ranges’ calming environment and close
‘modern beach house’ edge while blending easily into its habitat proximity to Auckland were cause to find
Text by Jessica-Belle Greer. their own piece of this paradise, and design
Sage &
Photography by Samuel Hartnett. a home to suit the natural landscape. “It’s our
first home. We found a decent site and it felt
like it could be a great place for us,” say the
couple, who was picturing a home inspired by a
modern beach-house aesthetic.
2| Bjorn oval
YH&G + HARVEY NORMAN
L AY OF THE L AN D
The family worked with Dan Bennett
mirror, $299,
blush
of A1 Homes to realise their dream.
from Shut The
BLISSED OUT
With Alastair being a builder, the couple were
FURNITURE Start by thinking about your very involved in the planning process, and
Front Door.
big-ticket items. Take your time with the decision as decided to tweak a standard home plan, adding
these will be the largest and most costly pieces in your a lounge upstairs for an additional relaxation
B O TA N I C A L S
space. Consider how they will be used, where they will be zone. Surrounded by native plants, the area the
positioned and how long you intend to have them for as this home could cover was limited.
will be a key factor budget-wise. It’s often best to keep to “We had to build to the front of the site,
neutral tones to anchor your styling and colour and ensure for as little disturbance to the natural bush as
Combine soft sage greens with
longevity. Make sure your chosen furniture will complement possible,” says Dan. “The house needed to fit
your flooring too.
into a small footprint so we took a standard
design and modified it to suit the site and what
Indulge in a tropical oasis without leaving the living room thanks to
TEXTILES Soft furnishings are a great way to
introduce key colours to your space. Start with your choice
Alastair and Briohny were after.” blooming blush pinks to create
of print or pattern, then draw out two colours from this
these latest finds from Harvey Norman to highlight elsewhere. Here we have used the forest
green and mustard tones from the palm print cushion as
an on-trend bathroom oasis
Styling by Catherine Wilkinson. Photography by Wendy Fenwick. inspiration. We then added elements of subtle texture with
the bohemian cushions and pouf.
ACCESSORIES Plants are key to bringing life to
Styling by Catherine Wilkinson.
this look. Botanicals bring a sense of calm and relaxation Photography by Melanie Jenkins.
and are a fitting addition to the green colour palette. Be
strategic when arranging your accessories; don’t over-crowd
and make sure to allow even spacing between key elements
such as wood or metals.
MEET + GR EET
Alastair Gair, 38 (qualified
builder), Briohny Hooper-Gair, 41
(university student), and Ollie, 6.
Nia
Indira Spruce 1 Boyd & Heath Ceramics tumbler, $39, from Superette, with beech comb, $39,
Cushion, $89,
Antique
Beige Table
from Harvey and HAY toothbrush, $16, from Everyday Needs. 2 Adin vase, $59.99, from A&C
Lamp,
$449, from Indira Ochre
Norman.
Homestore. 3 Millerighe basin, $899, from Robertson. 4 Uno mixer, $499, from
Harvey Cushion, $89, Robertson. 5 Missoni Rex hand towel, $49, from Tessuti. 6 Hand wash, $39, and
Norman. from Harvey C HA LLENG E S OLU T ION
›
Norman. Le Mans cleansing oil, $58, from SansCeuticals. 7 Overose candle, $119, from Superette,
3-Seater
Fabric Sofa
The home needed to fit in with the native bush landscape
to keep things looking natural.
James Hardie Linea Oblique Weatherboard in black, along with
cedar, was used on the exterior to help the house recede visually.
and wooden hairbrush, $32, from Everyday Needs. 8 Boyd & Heath Ceramics
›
with Chaise,
$2999, from
4 bowl, $39, from Superette, and clay cleansing bar, $29.90, from SansCeuticals.
Harvey A dark exterior was required to fit the brief for a modern James Hardie Linea Oblique Weatherboard can be painted any
Bowie Lamp Norman.
EXTERIOR The black James Hardie
9 Body brush, $59, from Everyday Needs. Wall painted in Resene ‘Dust Storm’.
›
home with the look of a black beach house. colour, even the darker shades. Linea Oblique Weatherboard –
Table, $499,
from Harvey
designed in a pattern of 200mm-
and 300mm-wide panels – contrasts 3 Floor tiles are Marvel Carrara matte, $109.50 a square metre, from Tile Space.
Norman. Attention to detail was important for a quality look and feel James Hardie HardieGroove Soffit Lining continues the lines of with the cedar details and gives the
throughout the home. the Linea Oblique Weatherboard for a seamless exterior finish. home a contemporary edge.
2
Indira Ochre
130x190cm Throw,
$209, from Harvey 80 | yhg yhg | 81 6
Norman. 1 7
Valetta Pumice
Simi Multi 160x230cm Floor
Pouf, $269, Bowie Round Coffee Rug, $839, from
from Harvey Table, $999, from Harvey Norman.
Norman. Harvey Norman. 5
All products available from Harvey Norman; 26 furniture
and bedding stores nationwide. harveynorman.co.nz
Larsson
buffet, 8
$1199, from 9
Freedom.
Jute braided rug, $170,
Arnold
from Father Rabbit.
circus stool,
$250, from
Everyday
Needs.
28 | yhg
YHG_1809_1_246436_1.0_ 28 2/08/2018 10:38:08 a.m.
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CONTENT
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COMMERCIAL BRAND MANAGER ASSOCIATE COMMERCIAL BRAND MANAGER CLASSIFIEDS
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