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MEDIA KIT
WWW.KMWORLD.COM
CONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
THE REACH OF KMWORLD
With more than 25 years of market coverage experience serving KMWorld Company Sizes
both technology professionals and executive management, KMWorld is the
1 – 100 Employees: 15%
premier resource for actionable advice and real direction on solutions and 100 – 500 Employees: 11%
strategies in knowledge, content, document and information management
today. From advanced news and trends analysis to case studies and in-depth
research, KMWorld guides more than 50,000 IT and business professionals 500 – 1,000
Employees: 8%
at organizations across North America that are involved in the evaluation,
recommendation, and purchase of enterprise technology products and
services. We believe that successful businesses today rely on the careful 10,000+ Employees: 24%
balance of technology, process, and people. KMWorld delivers the market
knowledge, process management skills and best practices to make that
happen. 1,000 – 3,000
Employees: 24%
KMWorld focuses on: 3,000 – 10,000 Employees: 18%
› Knowledge, Content, and › Customer Experience › Taxonomies and
Document Management › Collaboration and Metadata
› Digital Transformation Workflow › Office 365 and KMWorld Industries
› Intelligent Search › Information Governance SharePoint
› AI and Machine Learning and Security › Regulatory Compliance Retail 2%
Publishing/Media 2%
› Text Analytics and Natural › Records Management › Intranets and Portals Logistics/Transporation 3%
Language Processing and E-Discovery › Image, Forms, and Telecommunications 3%
› Business Process › Business Intelligence and Document Capture Aviation/Aerospace 3%
Management Analytics Mining/Construction 4%
Consumer Goods 4%
Energy 5%
KMWorld Job Titles Manufacturing 6%
Administrator: 4% Education 6%
Developer: 5% Healthcare 8%
Technology Specialist: 3% Analyst: 7% Government 12%
Business Services 13%
Consultant: 2% Engineer: 7% Technology 14%
Financial Services 15%
C-Level: 12% Architect: 10% 0 3 6 9 12 15
To contact the editorial offices of KMWorld:
KMWorld Magazine Editor
121 Chanlon Road Joyce Wells
New Providence, NJ 07974 (908) 975-3702
jwells@infotoday.com
Director: 23% Manager: 27%
2 | MEDIA KIT 2022 www.kmworld.com
CONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD MARKETING OPPORTUNITIES
KMWorld magazine Custom-Sponsored Research
This is the only magazine dedicated to knowledge, content, and document Unisphere Research, KMWorld’s research arm, conducts proprietary and “for
management. publication” research projects for select vendors. Projects can be on any
topic and are conducted across the KMWorld readership. Distribution of the
KMWorld Best Practices White Papers final report can also include a lead-generation program.
Available bimonthly to multiple sponsors, “Best Practices” white papers are
among the most downloaded information resources in the industry. Produced Direct Email Marketing
by KMWorld and covering topics of special interest to our readers, participation KMWorld maintains an opt-in third-party email list of approximately 18,000
delivers thought leadership as well as guaranteed leads. subscribers, available for your direct response marketing needs.
KMWorld Exclusive “Checklist” Reports Additional Marketing Opportunities
Available bimonthly to a single sponsor, KMWorld produces a deep-dive report Reprints, mailing list rentals, and more
on a special technology topic that delivers your organization exclusive thought
leadership, guaranteed leads, and a custom marketing asset for widespread KMWorld-Sponsored Events:
distribution. › � KMWorld 2022, November 7–10, 2022
› � Text Analytics Forum, November 9–10, 2022
KMWorld Web Events › � Enterprise Search & Discovery, November 8–10, 2022
Turnkey single-sponsor and multi-sponsor webinars are guaranteed
› � Taxonomy Boot Camp, November 7–8, 2022
to deliver leads.
Cost-Per-Lead (CPL) Programs
KMWorld hosts your content marketing assets, markets them to our
readership, collects and cleans the registrations, and delivers quality leads
to your organization on a pay-per-lead basis.
KMWorld Sourcebook and Buyers’ Guide
For more information on these programs, contact a
These knowledge management resources and company and product
profiles are published once yearly. KMWorld sales representative
Email newletters sponsorship Stephen Faig LaShawn Fugate
The weekly KMWorld NewsLinks newsletters is read by more than 20,000 Group Sales Director Account Executive
information management professionals. A single, exclusive, top-of-page 973-224-2930 859-278-2223 x 104
sponsorship puts your message front and center. sfaig@infotoday.com lashawn@infotoday.com
3 | MEDIA KIT 2022 www.kmworld.com
CONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
2022 EDITORIAL CALENDAR
KMWorld is up-to-the-minute and market-driven. Each issue covers current news and analysis of the technology
and trends moving the industry forward. We also focus on specific subjects for in-depth attention:
SPACE RESERVATIONS AD MATERIALS DUE
January/ KMWorld’s “Knowledge Management: Looking Into the Future” Report 11/15/21 12/10/21
February › FOCUS ON: The future of search
› FOCUS ON: AI and machine learning
* White Paper: Equipping Your Hybrid Workforce for Success
* January 25 Solo Webinar: Accelerating Analytics and AI with Knowledge Graphs
February Checklist Report: Building a Knowledgebase in 2022 1/12/22 1/14/22
February 8 Roundtable Webinar: The Top Trends in KM for 2022
March/ KMWorld’s “100 Companies That Matter” Special Issue 1/19/22 2/10/22
April › FOCUS ON: Winning with IoT
› FOCUS ON: Text analytics and NLP for strategic advantage
* White Paper: Succeeding With ECM and Content Services
* March 15 Solo Webinar: Transforming Customer Experience With Knowledge Management
April Checklist Report: Supercharging Your Knowledge Management With AI 3/9/22 3/14/22
April 5 Roundtable Webinar: KM Strategies for the Digital Transformation Era
May/ KMWorld’s Sourcebook and Buyers’ Guide Issue 3/18/22 4/11/22
June › FOCUS ON: ECM and content services in a global economy
› FOCUS ON: Uncovering hidden connections with knowledge graphs
* White Paper: Optimizing Customer Experience and Support
* May 17 Solo Webinar: Harnessing Intelligent Content Services
June Checklist Report: Overcoming Knowledge and Communication Silos 5/9/22 5/13/22
June 14 Roundtable Webinar: Expanding Your Search Capabilities With AI, ML, and NLP
July/ KMWorld’s “AI 50” Issue 5/18/22 6/10/22
August › FOCUS ON: The rise of the omnichannel experience
› FOCUS ON: Knowledge-sharing tools to support the modern workplace
* White Paper: The New World of Intelligent Search and Content Analytics
* July 12 Solo Webinar: Unlocking the Power of M365
4 | MEDIA KIT 2022 www.kmworld.com
CONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
2022 EDITORIAL CALENDAR (continued)
SPACE RESERVATIONS AD MATERIALS DUE
August Checklist Report: Building a Foundation for Collaboration and Knowledge Sharing 7/11/22 7/14/22
August 23 Roundtable Webinar: The Future of AI and Machine Learning
September/ KMWorld’s “Trend-Setting Products of the Year” Issue 7/19/22 8/10/22
October What’s Ahead at KMWorld 2022
› FOCUS ON: Gaining new insights with data visualization
› FOCUS ON: Reimagining business with digital transformation
* White Paper: Taking Your Knowledge to the Cloud
* September 13 Solo Webinar: The Evolution of Document Management
October Checklist Report: Moving to a Cloud-Based KM Platform 9/7/22 9/14/22
October 11 Roundtable Webinar: Managing, Securing, and Governing Your Content
November/ KMWorld’s Readers’ Choice Awards 2022 Issue 9/16/22 10/10/22
December › FOCUS ON: Streamlining processes with BPM
› FOCUS ON: The importance of information governance and data privacy
* White Paper: Modernizing Your KM Strategy
* White Paper: What’s Ahead in AI, Machine Learning, and Knowledge Graphs
* November 15 Solo Webinar: Enabling Employee Productivity With Knowledge Management
December Checklist Report: The Rise of Chatbots and Interactive Virtual Assistants 10/21/22 11/4/22
December 6 Roundtable Webinar: Conquering ECM Challenges in the Modern Enterprise
To contact the editorial offices of KMWorld magazine:
121 Chanlon Road • New Providence, NJ 07974 • Joyce Wells (908) 975-3702 • jwells@infotoday.com
5 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
DISPLAY AND CLASSIFIED ADVERTISING
2022 Advertising Opportunities
ISSUE RESERVATION AD MATERIALS DUE FULL PAGE
JANUARY/FEBRUARY 11/15/21 12/10/21 Trim size: 8"x10.75" FULL-PAGE SPREAD
MARCH/APRIL 1/19/22 2/10/22 Live Area: Trim size: 16"x10.75"
MAY/JUNE 3/18/22 4/11/22 7.5"x10.25" 1/2-PAGE
Live Area: 15.5"x10.25"
JULY/AUGUST 5/18/22 6/10/22 Bleed: add .25" safety margin beyond trim size ISLAND
Bleed: add .125" 4.6"x7"
SEPTEMBER/OCTOBER 7/19/22 8/10/22 safety margin
NOVEMBER/DECEMBER 9/16/22 10/10/22 beyond trim size
2022 Advertising Rates
AD SIZE 1X 3X 6X
1/3
FULL PAGE $3,950 $3,750 $3,650
(Vertical)
PAGE
1/2-PAGE ISLAND $2,950 $2,750 $2,650 2.22"
x
1/2 PAGE $1,950 $1,750 $1,650 1/2 PAGE 9.75"
1/4 PAGE
1/3 PAGE $1,450 $1,250 $1,150 (Horizontal)
4.6"x3.75"
1/4 PAGE $950 $750 $650 7"x4.75"
FULL PAGE SPREAD $6,000 $5,750 $5,500
› B
lack-and-White advertisements: 25% discount from gross rate
› B
ack Cover & Inside Front Cover: Add 20%.
› C
enter Spread, Inside Back Cover, and other guaranteed positions: Add 10%.
Contact Information
Payment Terms
Terms are net 30 days from date of invoice. 1.5% interest per month will be Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
incurred on any unpaid balance past 30 days. Invoice date is always the first day
973-224-2930 859-278-2223 x 104
of the month of the issue date. sfaig@infotoday.com lashawn@infotoday.com
Commissions
All recognized advertising agencies can earn a 15% commission on space and
position. Commissions are earned by reserving space and submitting artwork on
or before respective due dates. All commissions are forfeited on unpaid invoices
more than 45 days past due.
6 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT
PRODUCTION REQUIREMENTS
& SUBMISSION INSTRUCTIONS
Ad production requirements — downloadable PDF
www.infotoday.com/advert/CTPAdSpecs.pdf
We accept the following formats:
› Press-quality PDF files are preferred.
› Fonts must be embedded
› Set black to overprint
› Convert PMS to CMYK
› Images must be in CMYK
› 300 dpi images only
› Flattened transparencies
› Page dimensions and bleeds according to pub specs
PLEASE NOTE:
› e can also accept high-resolution Macintosh format
W
Photoshop TIFF files. › Files submitted as RGB will be converted to CMYK.
› Flattened layers
› CMYK color › A
ds containing SPOT colors will be converted to CMYK
› 300 dpi unless prior arrangements have been made.
› Page dimensions and bleeds according to pub specs
› All graphics must be at least 300 dpi resolution.
For proper sizing of your ad, please refer to the
File submission instructions:
To upload files via the web: Rate Card & Advertising Specs on page 6.
›
› Using your web browser, log onto http://files.infotoday.com.
› Please indicate advertiser, publication, and issue in which ad will be placed in
appropriate fields.
For production questions contact:
Jackie Crawford • Ad Trafficking Coordinator
Once the file is uploaded, you will receive a confirmation email. jcrawford@infotoday.com
If there are any problems with your file, you will be contacted.
7 | MEDIA KIT 2019 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD ONLINE MEDIA KIT
OVERVIEW ENEWSLETTER SPONSORSHIPS
The KMWorld.com website receives more than 40,000-plus visits monthly NewsLinks
by 25,000-plus unique visitors. Page views have surpassed 50,000 views per Deliver 20,000-plus “push impressions” of your unique selling proposition straight
month. to the desktops of the most influential and technologically savvy decision makers
in the KM marketplace!
Ad Positions Available
Ad Size (Pixels) Max File Size Location Minimum Impressions Net Cost KMWorld NewsLinks hyperlinks our readers—your customers—directly to our
editors’ picks of the top KM-specific news of the day, including user success
AD SIZE MINIMUM
LOCATION (PIXELS) IMPRESSIONS NET COST stories, bottom-line industry news, and in-depth feature articles. NewsLinks also
Top of page billboard 970x250 10,000 $95 CPM features the latest site reviews, and our Events Calendar highlights upcoming,
must-attend KM conferences and trade shows
Premium Leaderboard 728x90 10,000 $75 CPM
Premium Box 300x250 10,000 $75 CPM Your sponsorship link, with text block and optional graphic, is prominently
Leaderboard (all positions) 728x90 10,000 $50 CPM displayed near the top of KMWorld NewsLinks. It consists of 50 words plus
URL and optional 468x60 graphic to engage our readers with your message.
Box (all positions) 300x250 10,000 $50 CPM
In article text ad 25 words Monthly $900 per mo. Available Tuesday dates Pricing: $995.00 net
Creative Specifications
› File size: maximum of 200K for any creative unit.
› Acceptable creative units: GIF, Animated GIF, JPG, PNG, HTML, and
Rich Media, including Flash.
› Flash files (.SWF) must be in Flash 10 (or earlier) format, and can use
Action Script 3 (or earlier versions).
› Flash 11 is NOT acceptable.
Please Note: Cancellations for all online advertising must be received 30
business days prior to material deadlines.
Contact us to discuss your KMWorld.com advertising program:
Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
973-224-2930 859-278-2223 X 104
sfaig@infotoday.com lashawn@infotoday.com
8 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
EMAIL BLAST DIRECT MARKETING
With the KM Bulletin, Our Opt-Into
Third-Party Subscriber List
Email Blast Options
KMWorld’s opt-into-third-party email blast program reaches approximately
18,000-plus subscribers who have voluntarily opted into KMWorld’s email
program. Marketers have come to rely on email blast programs to drive direct
response for webcasts, events, white papers, and other collateral promotions.
Available any day of the week, KMWorld email blasts are attractively priced
at $3,995 for a one-time blast.
HTML specs: 600–700 pixels wide, absolute image links (or we can host
them); no Flash or JavaScript. Images need to be JPEG or GIF format. No
background images. Only use InLine CSS. Font sizes should all be specified
in pixels.
Contact us
Stephen Faig
Group Sales Director
973-224-2930
sfaig@infotoday.com
LaShawn Fugate
Account Executive
859-278-2223 X 104
lashawn@infotoday.com
9 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
COST-PER-LEAD (CPL) PROGRAMS
For more than 2 decades, KMWorld has helped IT marketers generate quality Why try this program?
sales leads through its Best Practices white paper program, turnkey webinars,
› The KMWorld syndication program is focused on pure marketing ROI. All
and dedicated email blast offerings. We have a unique and cost-effective program
campaigns are delivered on a CPL basis. You only pay for clean leads that
designed to let you generate quality sales leads through the syndication of your
have downloaded your content.
content directly to our subscribers.
› The program is versatile. In addition to white papers, you can syndicate solution
How does it work? briefs, analyst reports, and more.
Your white papers/case studies/ebooks are posted in a special section on the
KMWorld.com website and marketed to qualified candidates in the KMWorld › Each campaign is marketed on a custom basis, allowing you to reach qualified
subscriber and affiliate network of more than 50,000 IT and business candidates in the marketplace that are accustomed to looking to KMWorld for
professionals at organizations across North America via online, email, and email relevant content.
newsletter advertising. All requests to download your white papers are driven › You only need a logo, headline, 75-word description, and PDF to get started.
through a unique registration page that captures complete contact and qualifying
information. The registrations we capture for your white papers are screened and
cleansed to ensure only legitimate contacts are delivered to your team. Contact us
› Standard contact capture fields include full name, job title, company name, Stephen Faig
postal address, phone numbers, and email address. Custom fields are Group Sales Director
available too. 973-224-2930
sfaig@infotoday.com
› Basic screening eliminates false entries, incomplete forms, students, educational
faculty, independent consultants, competitors, and leads outside of North LaShawn Fugate
America. Global leads can be delivered as well to companies that choose Account Executive
to take advantage of KMWorld’s unique international positioning, at no 859-278-2223 X 104
additional charge. lashawn@infotoday.com
10 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD SINGLE-SPONSORED WEBINARS
KMWorld Web Events are 1-hour topic- and sponsor-specific sessions broadcast › PowerPoint slide synchronization
live on the web with streaming audio and PowerPoint presentations. Audiences › Browser-based Q&A capabilities and polling and survey questions
have real-time interaction with senior executives and key industry consultants
› Detailed monitoring and reporting
discussing new solutions, best practices, and actual case studies.
› Complete registration management, including final list of all registrants
KMWorld will produce, market, and broadcast your 1-hour Web Event. and participants
› Aggressive online advertising campaign › Event archiving on KMWorld.com for 1 year, for anytime, on-demand viewing
› KMWorld moderator › MP4 files of your event for local playback (trade shows, sales
› Speakers can participate from their own offices. presentations, etc.)
› Real-time polling and Q&A › Event presentation (PowerPoint slides) available online postevent for viewing
and downloading.
› Attendee registration, monitoring, and reporting
› Minimum of 200-lead guarantee
› Event archiving and online posting on the KMWorld.com website for
anytime, on-demand viewing for 1 year The entire event will be created (with the assistance of the sponsor), managed,
› Live Screen Share Demos and executed by KMWorld. Our production personnel will assist all participants.
› Video Clips
Cost: $15,000 net
KMWorld provides a turnkey solution for the complete organization,
management, marketing, and execution of your Web Event.
Examples of archived KMWorld Web Events,
Event Marketing plus upcoming opportunities, can be viewed
KMWorld will design and produce:
at www.kmworld.com/Webinars.
› An online text invitation with your company logo and session content
summary to be placed on KMWorld.com
› Event will be promoted in the KMWorld NewsLinks Contact us to discuss your KMWorld.com ad program:
› A banner to run on KMWorld.com website Stephen Faig LaShawn Fugate
› A reminder phone call and email blast to all registrants prior to the event Group Sales Director Account Executive
973-224-2930 859-278-2223 X 104
Moderators/Industry Experts sfaig@infotoday.com lashawn@infotoday.com
› KMWorld will provide a moderator/industry expert to facilitate your event.
Web Event Program & Highlights
› 1-hour event, complete with streaming audio, broadcast live over the internet
› Producer for staging of content and online rehearsal services at each event
11 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD ROUNDTABLE WEBINAR
The KMWorld Expert Panel Series The KMWorld Roundtable Webinar Series
THE MOST QUALIFIED A SERIES OF MULTI-SPONSORED, SINGLE-SUBJECT,
AUDIENCE IN THE KM MARKET WEBINAR-STYLE ROUNDTABLE DISCUSSIONS
Please join us for KMWorld’s series of online, interactive Web Events. These EVENT DETAILS
single-topic, live educational events are promoted, hosted and moderated › Participating vendors will enjoy equal air-time to present
by KMWorld magazine, the leading KM information news and information › Lively roundtable discussion and audience Q&A
source, on current, top-of-mind issues for today’s knowledge-rich information › Produced and moderated by KMWorld magazine
managers and executives. › Promoted by KMWorld to more than 50,000 potential attendees via email blasts,
newsletter, and banners
Attendees learn from the leading experts in the industry.
› Exploring the hottest topics that are top-of-mind to key decision makers
Attendees simply log on and turn up their computer speakers. Audio is
PARTICIPATION
streaming, the speakers are on the air live, and the visuals are content-rich.
› The KMWorld Roundtable Webinar Series is filled on a first-come, first-served basis.
PLUS the events are archived for “appointment” viewing.
›P articipating sponsors will receive the full promotional support of KMWorld’s
resources and share attendee leads in the form of name, title, company, address,
email, and phone number.
›M oderated by KMWorld representative. Speakers are briefed in advance for
assistance with content and promotional material.
›E vent production is entirely turnkey; KMWorld develops, promotes, produces, and
broadcasts behind-the-scenes. Participants need only provide a speaker!
OPPORTUNITY
›C ost of the event is $6,995 per sponsor.
› Minimum 200-lead guarantee, generated from the event and ongoing archive
viewers will be provided for 90 days after the event.
TOPICS
› See the following page for our schedule of dates and topics.
For information about these turnkey marketing opportunities, please contact:
Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
973-224-2930 859-278-2223 X 104
sfaig@infotoday.com lashawn@infotoday.com
12 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
2022 KMWORLD SINGLE-SPONSORED
WEBINAR CALENDAR
Available to an exclusive sponsor, KMWorld single-sponsored webinars offer
your organization the opportunity to engage directly with technology buyers and
influencers by delivering your solution message alongside thought leadership and
education. You get the entire spotlight and dedicated leads.
JANUARY 25, 2022 JULY 12, 2022
Accelerating Analytics and AI With Knowledge Graphs Unlocking the Power of M365
MARCH 15, 2022 SEPTEMBER 13, 2022
Transforming Customer Experience With Knowledge Management The Evolution of Document Management
MAY 17, 2022 NOVEMBER 15, 2022
Harnessing Intelligent Content Services Enabling Employee Productivity With Knowledge Management
Don’t see a topic on your mind? KMWorld can produce a custom webinar for your organization on any subject relevant to its audience.
2022 KMWORLD ROUNDTABLE WEBINAR CALENDAR
Schedule of Dates and Topics
FEBRUARY 8, 2022 AUGUST 23, 2022
The Top Trends in KM for 2022 The Future of AI and Machine Learning
April 5, 2022 OCTOBER 11, 2022
KM Strategies for the Digital Transformation Era Managing, Securing, and Governing Your Content
JUNE 14, 2022 DECEMBER 6, 2022
Expanding Your Search Capabilities With AI, ML and NLP Conquering ECM Challenges in the Modern Enterprise
Contact us to discuss your Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
KMWorld.com ad program:
973-224-2930 859-278-2223 X 104
13 | MEDIA KIT 2022 sfaig@infotoday.com lashawn@infotoday.com www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
BEST PRACTICES WHITE PAPER SERIES
A Unique and Renowned Content Marketing and Lead Generation Program, DISTRIBUTION
Online and In Print › In KMWorld magazine
Produced in conjunction with KMWorld magazine, the KMWorld Best › At KMWorld.com with full-text search, hyperlinking to sponsor homepage
Practices White Paper Series leverages your editorial message: FORMAT
› Positioning: KMWorld White Papers’ content-rich journal format offers a
› Standard magazine size (8"x10-1/2")
unique marketing opportunity to position your company as a thought leader in
1 page (900 words) $4,500 (net)
the market.
2 pages (2,000 words) $7,650
›E ditorial Objectivity: Editorial guidelines ensure high-value educational
3 pages (3,150 words) $10,800
content. KMWorld White Papers are marketing communications tools,
4 pages (4,300 words) $12,600
offering a new venue for your marketing team and budget.
› Reach: The entire White Paper and individual articles are available on the SPONSORSHIP RATES
web, in downloadable PDF format, for mass distribution within end-user (includes “Who’s Who” CEO profile and headshot, company contact information,
organizations. optional images)
›D irect Leads: We capture registrations for the white papers, they are KMWorld PROVIDES
screened and cleansed to ensure only legitimate contacts at legitimate
› Copy editing, layout, and design
organizations, and are delivered to your team.
› Posting on the KMWorld.com website with hyperlinks to sponsor’s
›L ong Shelf Life: KMWorld White Papers are focused guides that readers
homepage
keep and refer to for months to come.
› PDF of individual article to each sponsor for website posting
MISSION › Direct download leads for 1 year
To provide a publishing forum for leading vendors and consultants to educate
and engage technology decision-makers about the latest strategic issues and CANCELLATIONS
solutions in KM technologies and markets › In writing 30 business days prior to material deadlines.
EDITORIAL CONTENT
› Introduction: KMWorld provides the overture state-of-the industry article.
We conduct interviews with premium sponsoring participants and
incorporate their views in the opening editorial. For additional information or answers to
› Sponsored Content: Sponsors, following editorial guidelines, provide specific questions, contact:
feature-article-style essays designed to enlighten readers about Stephen Faig LaShawn Fugate
technology-oriented and business-oriented issues, developments, trends, Group Sales Director Account Executive
and challenges. They may include a user reference or case study to describe 973-224-2930 859-278-2223 X 104
a particular implementation of their product and the problems that it solved. sfaig@infotoday.com lashawn@infotoday.com
› Who’s Who: Each sponsor may provide an executive profile and headshot
to be showcased as a sidebar to their feature article.
14 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
2022 WHITE PAPER CALENDAR • BEST PRACTICES IN ...
RESERVATIONS MATERIALS
January/February White Paper: Equipping Your Hybrid Workforce for Success 11/15/21 11/17/21
March/April White Paper: Succeeding With ECM and Content Services 1/19/22 1/21/22
May/June White Paper: Optimizing Customer Experience and Support 3/18/22 3/22/22
July/August White Paper: The New World of Intelligent Search and Content Analytics 5/18/22 5/20/22
September/October White Paper: Taking Your Knowledge to the Cloud 7/19/22 7/21/22
November/December White Paper: Modernizing Your KM Strategy 9/16/22 9/20/22
White Paper: What’s Ahead in AI, Machine Learning, and Knowledge Graphs 9/16/22 9/20/22
To Participate in the KMWorld Best Practices Series contact:
Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
973-224-2930 8859-278-2223 X 104
sfaig@infotoday.com lashawn@infotoday.com
15 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
EXCLUSIVE ‘CHECKLIST’ REPORTS
If clarifying and defining the key issues for technology users are part of
your sales cycle, educational white papers offer a tried-and-true approach 2022 CALENDAR
to increasing your influence and generating new leads for your sales team. FEBRUARY OCTOBER
KMWorld’s exclusive “Checklist” reports are topic- and sponsor-specific assets Checklist Report: Building a Checklist Report: Riding the
Knowledgebase in 2022 Low-Code/No-Code Revolution
that dive deep into a special topic of interest among the technology users and
Space Reservations: January 12, 2022 Space Reservations: September 7, 2022
executives within our audience. These reports enable our sponsors to leverage
Ad Materials Due: January 14, 2022 Ad Materials Due: September 14, 2022
the credibility of the KMWorld brand along with its extensive subject matter
expertise and market reach to: APRIL DECEMBER
Checklist Report: Supercharging Your Checklist Report: The Rise of Chatbots
Knowledge Management With AI and Interactive Virtual Assistants
› Build the case for your solution
Space Reservations: March 9, 2022 Space eservations: October 21, 2022
› Gain industry-wide exposure and enhance positioning Ad Materials Due: March 14, 2022 Ad Materials Due: November 4, 2022
› Generate guaranteed leads
JUNE Don’t see a topic on your mind? KMWorld
› Acquire custom marketing content Checklist Report: Overcoming can produce a custom checklist report for
Knowledge and Communication Silos your organization on any subject relevant
Our team works directly with your organization to produce a five-page report Space Reservations: May 9, 2022 to its audience.
that includes a cover page branded with your company logo, a two-page trends Ad Materials Due: May 13, 2022
analysis article from KMWorld, and a two-page overview of your company, its AUGUST
solutions and customer success stories with a conclusion and call-to-action. Checklist Report: Building a
Foundation for Collaboration and
Knowledge Sharing
Sponsors have full input and final approval, as well as full usage rights. Upon
Space Reservations: July 11, 2022
approval, your white paper will be posted on KMWorld.com as a unique PDF Ad Materials Due: July 14, 2022
for registered viewers and marketed to qualified candidates via online, email,
and email newsletter advertising. All download requests will be driven through
For additional information or answers to
a unique registration page that captures complete contact and specific questions, contact:
qualifying information. The clean leads produced from downloads will be
Stephen Faig LaShawn Fugate
delivered to your team on a scheduled basis. A minimum of 200 clean Group Sales Director Account Executive
leads are guaranteed. 973-224-2930 859-278-2223 X 104
sfaig@infotoday.com lashawn@infotoday.com
Cost: $9,500
16 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD CUSTOM RESEARCH
A MULTICHANNEL CONTENT-CREATION AND Basic deliverables include:
LEAD-GENERATION PLAN 1. Survey questionnaire development
Unisphere Research, KMWorld magazine’s research arm, conducts ongoing urvey participation solicitation from KMWorld’s database of 50,000-plus
2. S
proprietary and “for publication” research projects for select companies. subscribers
Using its core subscriber database of 50,000-plus unduplicated knowledge 3. Data aggregation and basic reporting
and information management professionals, Unisphere Research conducts
4. A
uthorship, editing, and formatting of the final report (20–30 pages), which
web-based surveys on information management topics covering a range of
is attributed to the sponsor on the front cover
issues, from knowledge management to business intelligence, virtualization
and the cloud, information governance, the adoption of new and emerging The basic cost of conducting a proprietary or “For Publication” study is
technologies, unstructured data, and IT priorities. $15,000, including the cost of an incentive, and generally takes 3–4 months
to complete.
In addition to KMWorld subscribers, Unisphere Research conducts research
Add a custom single-sponsored webinar to share your findings with the
in association with a number of user groups and publications. Unisphere can
audiences of KMWorld for an additional fee.
conduct research across the following memberships and subscriber bases.
› Database Trends and Applications subscribers
› CRM (customer relationship management) magazine subscribers
› Speech Technology magazine subscribers Contact Information
› Big Data Quarterly subscribers
Stephen Faig
Unisphere assigns an experienced analyst and/or senior editorial executive Group Sales Director
973-224-2930
to work with survey sponsors on topic and questionnaire development.
sfaig@infotoday.com
Survey questionnaires are housed at Unisphere’s survey utility on the web,
and Unisphere prepares all questions in draft format, working with the
LaShawn Fugate
survey sponsor to complete an approved questionnaire. Survey response Account Executive
solicitations are issued to the selected universe of professionals until the 859-278-2223 X 104
agreed-on target response level is achieved. Response incentives include lashawn@infotoday.com
a sweepstakes drawing. Unisphere issues a basic document that reports
the findings and then creates a color PDF executive summary reporting,
graphing, and analyzing the key survey findings. Studies may remain
completely proprietary, but most are used as a unique source of content for
the sponsor, with full attribution to the survey sponsor.
17 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
2022 KMWORLD SOURCEBOOK AND BUYERS’ GUIDE
Published by KMWorld and Information Today, Inc.
This spring, KMWorld is publishing its annual REACH PROFESSIONALS WHO EVALUATE, 4. D
iamond: $9,500
Sourcebook and Buyer’s Guide to guide IT and RECOMMEND, AND PURCHASE SOLUTIONS: › 750-word company profile, color logo, contact
business decision makers as they continue to › Mailed with KMWorld’s May/June issue information, one product shot, and hyperlink to
navigate the major technologies and trends › Special PDF version hosted on KMWorld.com website on KMWorld.com for a full year
shaping digital transformation today. Published › 1 full-page display advertisement in magazine
› Online promotion to more than 50,000 qualified
in the May/June edition of KMWorld magazine contacts and PDF edition
and as a special PDF download for registered › 2 pages of sponsored content
› Your solution and URL listed on KMWorld.com
viewers, this unique publication will feature
for a full year › Includes a lead generation component
brand new market research on adoption rates,
› Guaranteed clean leads from North American Exclusive attribution as KMWorld Digital
buyer perceptions and priorities, key challenges
organizations Transformation Trends survey sponsor, including:
and emerging best practices. Sponsoring
SPONSORSHIP PACKAGES: › Company logo featured prominently on the front
the 2022 KMWorld Sourcebook and Buyer’s
cover of the 2022 KMWorld Sourcebook and
Guide will put your company and its solutions 1.
Silver: $950 Buyers’ Guide as the diamond sponsor
front-and-center in the market to increase › 50-word company profile, color logo, contact › Graphic advertising (including links) on the
awareness and interest and drive new information, and hyperlink to website on outbound survey participation emails and
engagement with prospective customers KMWorld.com for a full year outbound 2022 KMWorld Sourcebook and
Buyers’ Guide emails
The KMWorld Buyers’ Guide is the only industry 2. Gold: $1,150
› Opportunity to submit up to five proprietary
sourcebook serving the combined market for: › 150-word company profile, color logo, contact questions in the survey, the results of which are
› Document, Content, and Knowledge information, one product shot, and hyperlink to only disclosed to your organization
Management website on KMWorld.com for a full year
› Full attribution in all news coverage of the survey
› Business Process Management › 1 full-page display advertisement in magazine on KMWorld.com and its email newsletters
› Intelligent Search and PDF edition
› AI and Machine Learning › Custom PDF created by KMWorld that includes
› Text Analytics and Natural Language Processing › Includes a lead generation component the final article summarizing the research results
› Customer Experience and sponsored content from your organization
› Collaboration and Workflow 3.
Platinum: $2,950
› Information Governance and Security �› 300-word company profile, color logo, contact
› Records Management and E-Discovery RESERVE YOUR SPACE NOW
information, one product shot, and hyperlink to
› Business Intelligence and Analytics website on KMWorld.com for a full year for the print AND online KMWorld Sourcebook
› Taxonomies and Metadata and Buyers’ Guide.
› SharePoint › 1 full-page display advertisement in magazine
and PDF edition We’ll put your listing online immediately.
› Regulatory Compliance
› Intranets and Portals › 1 page of sponsored content The space reservations deadline is March 20.
› Image, Forms, and Document Capture › Includes a lead generation component
18 | MEDIA KIT 2022 www.kmworld.comCONTENT, DOCUMENT, AND KNOWLEDGE MANAGEMENT published by Information Today, Inc.
KMWORLD 2022
THE KNOWLEDGE MANAGEMENT AND ENTERPRISE SOLUTIONS CONFERENCE
KMWorld 2022, along with its co-located events, offers a wide-ranging
program especially focused to meet the needs of executives and strategic
business and technology decision makers—a must-attend for those
concerned with improving their organizations’ bottom line, business
processes, and productivity, as well as streamlining operations and
accelerating development and innovation within their evolving enterprises. November 7-10, 2022
JW Marriott • Washington, DC
The top technologies and solutions will be on display in the Enterprise
Solutions Showcase, where attendees from all FOUR events can come
together to meet with sponsors about the products, solutions, and services
that will help them perform their jobs better. Don’t miss out on this unique
opportunity to reach buyers as you sponsor one or ALL of these exciting
industry events.
Co-Located With
Text
AN ALY T I C S
Forum
Why Sponsor?
› MEET qualified buyers in a targeted environment.
› GAIN industry-wide exposure.
› INCREASE brand awareness and come away with more leads.
› CREATE new and strengthen existing relationships with clients and
For more information, contact a KMWorld
other industry experts.
sales representative:
› BENEFIT from promotions that reach across five industry events.
Stephen Faig LaShawn Fugate
Group Sales Director Account Executive
973-224-2930 859-278-2223 X 104
sfaig@infotoday.com lashawn@infotoday.com
19 | MEDIA KIT 2022 www.kmworld.comYou can also read
