MEDIA'S GUIDE TO - au ver (1)
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA’S
GUIDE TO
FOR
WHAT’S THE STORY?
If you want to change the world, you have to solve a problem.
And for HYDRAGUN, our problem was simple: massage guns are
poorly designed. Some are too noisy. Some are too weak. Some
are too strong. The list goes on. We heard the same thing from
one user after another, and we were amazed at how hard it
was to find a massage gun that didn’t make recovery a chore.
Turns out there was a simple reason. Massage guns are a
relatively new technology. And that means consumers only get
two options: either buy from one of the companies that
dominate the industry and keep their prices high, or buy from
one of the cheap knockoff brands that don’t care about
product quality or innovation.
HYDRAGUN was created to bridge that gap. We’ve built a
high-performance massage gun based on our own experiences
and the insights of our users, and by cutting out the traditional
“middlemen”, we’re able to provide this thoughtfully-designed
premium device at a fair price.
And we’re not stopping there. Our next gun, as well as a select
suite of supporting products, is already in intensive
development.
3
WHO’S THIS FOR?
Whether you’re a painter, a programmer, or a pro athlete, hard
work takes its toll on the body. That’s why we believe everyone
should make recovery a part of their daily life and routine.
Most people can’t take an hour out for a massage every day.
But just a few minutes with a high-quality massage gun can
make a real difference to muscle stiffness and pain.
The Hydragun was designed to fit seamlessly into everyday life.
It’s quieter than other full-sized guns on the market, so you can
use it in a gym, while watching TV, or even during long Zoom
meetings. And its speed settings go from comfortable to
intense, so you can use it on your slowest days and after your
toughest workouts.
With the Hydragun, recovery becomes easier, more enjoyable,
and more effective — so you can bounce back quicker and
continue to perform at your best.
4
HOW DOES IT WORK?
Massage guns work through percussive and vibration therapy. A
high-torque motor moves the head of the massage gun back
and forth rapidly, so it drums or “percusses” deep into the
muscles, and sends vibrations through the surrounding tissue.
Percussive massage can be traced at least as far back as 1868,
with the creation of tapotement, a Swedish massage technique
that involves rapid and repeated strikes to the body with the
edge of the palm or the tips of the fingers.1 Massage therapists
use tapotement to soften tensed tissue, increase blood flow to
the tissue, and increase lymphatic drainage. A 2011 University of
Wales study also found that this percussive technique
enhanced agility performance in athletes, even when applied
for just two minutes.2
Modern percussive and vibrational massage devices can be
traced back to the 1970s, when Canadian chiropractors
invented the “Vibrotoner” — the first electric massager — to
help deliver deep percussion and vibration to clients more
consistently.3 In 2008, another chiropractor, L.A.-based Jason
Wersland, combined the efficiency of older electric massagers
with the portability of a hand-held device, thus creating the
massage gun as we know it today.
5
There is a small but growing number of controlled experimental
studies on percussive massage guns, and a significant and
long-standing body of scientific research on vibration therapy.
Together, these indicate that massage guns may help to:
1. reduce muscle soreness — that is, decrease pain
perception;4
2. reduce stiffness-- that is, increase flexibility or range of
motion;5 and perhaps even
3. facilitate recovery from muscle damage — as
indicated by a reduction in physiological markers
reliably associated with muscle damage, such as
blood serum levels of lactate dehydrogenase and
creatine kinase.6
For more on massage gun history, physiology, and technology,
contact our media team or a HYDRAGUN scientist or engineer
at media@hydragun.com.
References
1
Patricia Archer, Therapeutic Massage in Athletics, 2017.
2
Costantinos Trachonitis, A Quantitative Investigation on the Effects of Tapotement (Sports
Massage) on Physical Performance (Agility T-Test), 2011.
3
Keith Beaty, “Ed Noble and his $800 Vibrotoner that’s used by the stars”, Toronto Star archives,
1980.
4
See e.g. Shagufta Imtiaz et al., “To Compare the Effect of Vibration Therapy and Massage in
Prevention of Delayed Onset Muscle Soreness (DOMS)”, Journal of Clinical and Diagnostic
Research, 2014, “Blood flow in the deep tissues was evaluated based on the total haemoglobin
(Hb) contents using near infrared spectroscopy”: Koeda et al., “A trial to Evaluate Experimentally
Induced Delayed Onset Muscle Soreness and Its Modulation by Vibration”, Journal of Environmental
Medicine, 2003.
5
Andreas Konrad et al., “The Acute Effects of a Percussive Massage Treatment with a Hypervolt
Device on Plantar Flexor Muscles’ Range of Motion and Performance”, Journal of Sports Science
and Medicine, 2020.
6
Imtiaz et al.
6
WHAT’S THE BUZZ?
I’ve been trying out the Perfect timing to get the
@thehydragun for the past week and I’ve been body right for 2021. #lessssgo #hydragun
super impressed. ...even on the highest setting
it’s still quiet enough to easily talk over and/or Adam Reynolds, Souths captain and
NRL/World All-star
hear the TV. It’s been an easy and welcome
addition to my recovery routine.
Cate Campbell, Olympic gold medalist and
multiple world record holder in freestyle
The quickest yet easiest post-game
recovery tool… Best I have had!
- Nathan Lyon, test cricketer and
“Australia’s greatest ever off-spinner”
7
Finally it’s dropped in @thehydragun have launched
Australia today! After some tough sessions I have loved having my own massage
and sore muscles, the @thehydragun has gun, works an absolute treat. #hydragun
helped me release them and then back up
for the next day!
Great tool to loosen ...recovery is the most
that tightness and beat those knots important aspect of my training regimine.
surprisingly quiet for something so strong HYDRAGUN makes my recovery easy,
portable and accessable.
From top left to bottom right:
1.Lydia Williams, goalkeeper for the Matildas and Arsenal
2 Jack Crisp, Collingwood defender (AFL)
3. Karl Tu'inukuafe, legendary prop for the All Blacks
4. Angela Lee-Pucci, ONE FC Atomweight World Champion
8
Ready to try
the Hydragun?
It’s ready to go: just
1. Pop an
attachment
head
2. Push the
single button
3. Enjoy it with the treats included inside
a cool gel mask a nourishing
for tired eyes snack
t ra n s p o r t i v e aromatherapy
music
8Want to learn more?
You are one scan away from
our comprehensive press release.
Connect with us
Sports scientist
Mechanical engineer
Speak with a
Fitness professional
HYDRAGUN Athlete partner
Or any member of our team at
media@hydragun.com
facebook.com/thehydragun hydragun.com instagram.com/thehydragun
8You can also read
