MONSTER.COM TRAINING FOR - Presented by: Airies Davis May 24, 2011 , 0
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MONSTER.COM
MONSTER COM
TRAINING FOR
Presented by: Airies Davis
May
ay 24,, 2011
0
Monster Introduction
Airies Davis
Davis, Client Trainer
312-532-1222
Airies.Davis@monster.com
@AiriesDavis
• Based in Chicago
Chicago, Illinois
• Over 10 years of Human Capital management, recruiting, training &
development, and diversity experience
• Celebrating
g over 2yrs
y as a Monster employee
p y
• Selected for special projects including co-writing the Job Description to
Hire Grammy Award Winner Alicia Keys’ “Head Blogger” and the voice
and creator of Monster’s Power Resume Search “Learn How to Boost
Your Recruiting Power” Brainshark video
• President of the National Association of African Americans in Human
Resources (Chicago Chapter)
Agenda Welcome and Introduction Job Posting Best Practices Power Resume Search Q&A Resources
Objectives
At the end of this course, you should be able to:
Maximize all of Monster’s search functionality
Write effective job ads
What would you like to gather from today’s
today s session?
4
What’s Monster been up to?
Purchase of HotJobs, partnership with Yahoo
Global expansion to 50+
50 countries
We won a webby!
Military.com
Take a Look at our Technology Advancements…
Monster + Hot Jobs = More Reach: Our combined brand will reach more than 130 million unique visitors and will be shown more than 9 billion times across the Monster and Yahoo! networks.
There’s an App for that!
LinkedIn
LinkedIn Profile Widget
g Integration
g
It’s Easier for Job Seekers to Find Consol Energy! Job Search Results Redesign > Tried to unify the look and feel of Classic and Job Search Beta > Improved feedback to user about criteria being used
Monster Communities Heroes Creative Healthcare The Office Public Service College Women
Job Postings
The Job Seeker
Seeker Trending
Quiz Question:
On which day of the week do you think Monster
experiences its highest seeker traffic?Post Jobs Early for Maximum Exposure
O average, about
On b 124
million Job
J bS h are performed
Searches f d on
Monster.com each month
> Candidates searching for jobs are more active at the beginning of the year
> The majority of job searches are conducted at the beginning of the week
Seasonal spikes occur in March, August and October
Source: Monster Internal Data, January 2010 – December 2010, Monster US
14More than 17 Million Job Search Agents
Managed Each Day
82% of Job Search 77% of Professionals
Agents are Daily have a Job Search Agent
Source: Monster Internal Data, Jan’10 – Dec ‘10, U.S. OnlyMost Job Seekers Find Relevant Jobs
66% of today’s
Job Seekers
express average to excellent
success
finding
fi di job
j b opportunities
t iti
that meet their requirements
Source: Monster Workforce Talent Survey, Nov 10 – Dec ‘10, U.S. Only
16What are Job Seekers Searching for…
Top 100 keywords used by Monster visitors
1. Sales 26. Attorney 51. Director 76. Supply Chain
2. Accounting 27. Data Entry 52. Purchasing 77. All
3. Customer Service 28. Project Manager 53. Secretary 78. Advertising
4. Administrative Assistant 29. Medical Assistant 54. Logistics
g 79. Bookkeeper
p
5. Marketing 30. Real Estate 55. Financial Analyst 80. Administrative Skills
6. Part Time 31. Driver 56. Computer 81. Security Guard
7. Healthcare 32. Legal 57. Accounts Payable 82. Truck Driver
8. Human Resources 33. Entry Level 58. Telecommunications 83. Account Manager
9. Receptionist 34. Security 59. Restaurant 84. Operations
10. Retail 35. Paralegal 60. Medical 85. HVAC
11. Accountant 36. Controller 61. Assistant 86. Quality
12. Construction 37. Registered Nurse 62. Part‐time 87. Cashier
13. Finance 38. RN 63. Public Relations 88. Safety
14. Manager 39. Teacher 64. Transportation 89. Production
15 Management
15. 40 Graphic Designer
40. 65 Software Engineer
65. 90 Autocad
90.
16. Warehouse 41. Information Technology 66. Sales Manager 91. Biology
17. Engineer 42. Maintenance 67. MBA 92. Retail Management
18. Administrative 43. Analyst 68. Supervisor 93. Chemistry
19. Clerical 44. Banking 69. Environmental 94. Communications
20. Manufacturingg 45. IT 70. Automotive 95. Pharmacyy Technician
21. Executive Assistant 46. Office 71. Recruiter 96. Mortgage
22. Insurance 47. Office Manager 72. Call Center 97. .Net
23. Nurse 48. Java 73. Technician 98. LPN
24. Engineering 49. Business Analyst 74. Warehouse Worker 99. Pharmacist
25. Education 50. Mechanical Engineer 75. Payroll 100.Bilingual
Source: Monster Internal Data, July ’10-December ‘10, Monster US
17Job Seeker Search
Stand Out!
Best Practices
Think Like a Job Seeker Currently employed candidates/those looking for highly specialized positions tend to: > Use more filters > Use more specific criteria in their searches Unemployed candidates/those seeking positions that don’t require specific previous experience tend to: > Use fewer criteria > Frequently enter location as the only criteria
Think Like a Job Seeker
Work Company quality
environment & security
Corporate
Location culture
$ l
$alary Clear, succinct
Cl i t
job description
Realistic
Schedule/Hours
requirementsLocation
Use a physical location!
> Without a physical location in the area you’re advertising, your job
is not going to show up in primary search resultsJob Title Best Practices
Use the actual/functional title at the BEGINNING of the job
title
> Additional information such required skills or industry placed AFTER
the title for best results
> Limit extra words to 2 or 3 essential skills
B specific
Be ifi
> What title will appear on the person’s business card? Think like the
seeker, what would they search for?
> Use common, standard, industry accepted job titles
> Avoid uncommon titles
> Make sure y
your job
j titles includes only
y one jjob titleLet’s take a look at Consol Energy’s Titles:
When I grow up,
how do I become a
“Multiple
Positions”?
25Let’s take a deeper dive
26Marketing Document Sell the sizzle not the sausage! Be aware of and leverage your unique brand Reflection of your professionalism You WILL make a first impression
Compelling Opening Paragraph Tell the potential applicant exactly what the job is. What’s in it for them? These sentences should include a clear overview of the position and what’s in it for the job seeker Take the time to write this! Powerful statement to keep them reading Draw them in! Include popular keywords
Make Clear Delineations Make clear delineations within the job description using standard terminology > Job Description > Qualifications/Requirements > Benefits/About The Company > Instructions/How To Apply/What to Do Next
Job Description Template
Compelling Opening Paragraph/Position Summary
> Tell the potential applicant exactly what the job is.
> What’s
Wh t’ iin it ffor th
them?
?
> Include a clear overview of the position and what’s in it for the job seeker
R
Requirements
i t
> Use bullet points to list “must-have” skills and experience for the position
being advertised
> Incorporate essential skills and concepts related to the job title into
Required Qualifications for higher scoring match
> Remove any inferred or inherent duties that are commonly associated
with the role.
> Years experience and/or Career Level
> Education LevelJob Description Template
Preferred Qualifications
> Be sure to differentiate between the “must haves” and “nice to haves”.
This is as much for you as it is for them, as it will filter out people who
aren’tt what you want
aren want.
Benefits
> Benefits,
Benefits this is your opportunity to close the deal
deal. Be sure to leverage
anything competitive here!
> Remember that benefits aren’t just limited to health, dental and
PTO…think of things like location, work environment, team culture, etc.
Make clear
delineationsPut General Company Info Towards End
Put sections such as “Benefits” and “About the Company”
towards bottom
Reduces chance of potential inaccuracies in job seeker
results
Ensures that important
p concepts,
p , such as those in the
description and requirements are at, or near the top of
postingHow to Apply and Next Steps
ONE Method: ONE Location
Apply Now Button
To Turn
T rn Your
Yo r Interest Into Action,
Action click APPLY NOW!
Jump Start Your Career with an Industry Leader. APPLY NOW!
We’re shaping the future here at CONSOL ENERGY. If you’d like to join, apply
below!
> Motivate the candidate to act!
> Make it easy for them!
> Create a sense of urgency!Your Application Process When you click apply, where do you get taken? How long does it take to apply? Number of steps?
Preview your Job Postings
Job seeker perspective
Quallifications
Checklist:
C
Does it have an effective job title? Title Motivate
Will it catch job seeker’s
seeker s attention?
Does it describe what’s in it for them?
Does it differentiate between required and preferred qualifications?
Does your posting include all essential skills, certifications, licenses, etc?
Does it describe benefits (traditional & non-traditional)?
Does it motivate them to apply for the job?6SENSE
The Common Search Problem
Results not
informative
Cannot
Does not
distinguish
understand the
recent vs.
meaning of
dated
words
d
experience
Qualified
Needs Gives all
Candidates
Complex keywords
Boolean logic are always equal weight
hard to findTogether with our 6Sense™ search technology, you can find the best from the most.
Bob Smith
101 Main Street., San Jose, CA 95129
Power Resume Search
408-321-9876, bobsmith@yahoo.com
OBJECTIVE To secure a challenging position in software design and development for server components.
SUMMARY OF Software development experience - 12+ years.
SKILLS
Looks At Resumes
Server computing – Weblogic EJB, JDBC, JMS, RMI, CORBA/Orbix, Threads.
Languages - Java, C++, C.
Databases - Oracle 88.1.6,
1 6 SQL
SQL, Database Performance Tuning,
Tuning OO-RR mapping.
mapping
Internet - E-Commerce, XML, Java Applets, Perl, JSP, HTML.
Operating systems – Windows NT, UNIX.
Analysis & design - OMT, UML, Rational Rose.
Like Recruiters Do. WORK
Application domains – E-Commerce, Job order tracking, Supply chain, work-flow, Enterprise marketing
resources, User security, Provisioning & billing for mobile phones, Wireless service Activation, Terminal
emulation & communication etc.
Impresse Corp., Sunnyvale (Project Lead, Apr 2004 - Present)
EXPERIENCE Designed and developed server components for Web application within the framework of Enterprise Java
Beans. These components offer EJB session services to manage and track marketing projects; generate job
orders and schedules; provide visibility into the entire supply-chain; manage customers and suppliers, etc.
Skills: Weblogic EJB, Java, XML, JMS, Multi-threading, Security etc.
Architected and implemented database strategy for persistence needs using Oracle 8i. Developed consistent
Object-to-Relational objects for re-use across all application components. Also fine-tuned the database access
and schemas for scalability and improved performance.
Looks at positions held and tenure in each Skills: Oracle databases, O-R mapping, SQL, performance tuning, connection pool etc.
Led design and development efforts on application security component to track users, their roles, permissions
etc. The security module is used extensivly across all application components. Customers can create new roles
to reflect their organizational structure and security.
Assesses scope and depth of responsibilities Skills: Application security and user authentication, Weblogic EJB, ACL etc.
Integrated PresseWare with Oracle ERP. Developed a very robust framework for integration with any external
system
t using
i push/pull
h/ ll queueing
i mechanism.
h i The
Th framework
f k can eventually
t ll turn
t into
i t well-defined
ll d fi d XML-
XML
based messages enabling third parties to integrate with PresseWare.
Looks for the required relevant skills Skills: Oracle ERP, database alerts, RMI-based push/pull services.
Pacific Bell Directory, San Francisco (Sr. Software Consultant, Aug 2001 – Apr 2004)
Designed and developed application server and thin client in a three-tier intranet application. The
Recognizes rare qualifications application server offers CORBA services with interface to the Oracle databases. Backend interface to
the databases uses both JDBC and Persistence.
Skills: Java, IONA’s Orbix (CORBA), Visual Cafe, JDBC & Persistence, Business Rules.
Analyzed Yellow-pages business systems and developed three-tier application architecture. Also,
Concludes areas of strengths
g recommended technologies and a migration strategy from the legacy system.
Skills: Evaluation of current technologies, Business Analysis, OMT Methodology.
BellSouth Telecommunications, Birmingham (Sr. Software Consultant, July 96 - July 2001)
Evaluates candidates relative to others, etc. Designed and developed CORBA-based utility tools to automate testing of server processes. Also,
implemented a message protocol over TCP/IP to send and receive application messages.
Skills: IONA's ORBIX, POSIX Threads, Sockets, Solaris 2.4, C++, X/Motif, Tools.h++.
Mentored co-workers on UNIX Programming and C++ Concepts. Also, trained technical support
personnel and customers with product features.
Skills: Oral Communication, Presentation, UNIX, C++.
Cincinnati Bell Information Systems,
Systems Cincinnati
Cincinnati. (Sr.
(Sr Software Consultant
Consultant, 1995 - July 96)
Provided leadership in requirements & design analysis for a telecom company in emerging PCS market.
Created design blue-prints for service activation on messaging and voice-mail systems.
Successfully implemented client/server software sub-system to manage Cellular subscriber's profile on
the switches. Also Enhanced the voice mail (Octel VIS 1.0) interface of the Cellular provisioning
software. The software is written using C++, Oracle 7.0, X/Motif on Solaris 2.4.
Developed a billing sub-system of the above mentioned client/server software. This sub-system
communicates with the mainframe billing application using TN3270 session.
Skills: OOP, C++, Solaris 2.4, 3270 HLLAPI, Voice Mail, Telecom, Oracle databases.
39The POWER Behind Power
Resume Search
CONCEPTS
Searches on the meaning of words.
Understands
U d t d jjob
b titl
titles, skills,
kill iindustries,
d ti education
d ti
etc.
Understands the hierarchy of concepts.
IIntelligently
t lli tl handles
h dl misspellings,
i lli acronyms,
punctuation, and more.
CONTEXT
Knows th
K the diff
difference between:
b t
> UC Berkeley
> Berkeley Farms
> 123 Berkeleyy Avenue
> George Berkeley
Understands difference between recent/dated
experience.Customer Benefits
Time saved using PRS vs other keyword
65% based searches
Increase in the number of qualified
150% candidates found
Recruiters who preferred using PRS over
90% other keyword based searches
Recruiters who believe PRS found qualified
97% candidates faster
Source: Data collected from 48 recruiters, managers and executives from 15 enterprise
customers nationwide after hands-on testing of PRS vs. various Keyword SearchesLinkedIn
LinkedIn Profile Widget
g Integration
gLet’s look at typical requisition’s using PRS… JOB TITLE: Years of Experience: Education Required: Location WHAT SKILLS DO YOU REQUIRE?
Tips
Do not use Boolean Logic
g in Power Resume Search!
As a general rule, make the job title broader and use
skills/keywords to narrow the focus and results
Years of Experience doesn’t exclude candidates, it
simply factors into the ranking
If a skill is not found as part of a job description with
actual dates, we’ll assign 0 years of experience
Even though there is currently no Language field, you
can enter a language within a Skill field and make that a
requirement
Under School, you can search by “Ivy League”, “Seven
Sisters”, etc.LIVE DEMO
Resources
Free Online Training Resources
CALL
1-800-
800-MONSTER Training for
Self-guided Monster’s
(666--7837)
(666
learning products with
materials live trainers
Step-by-step
help detailing Articles about
with all features what’s
what s new in
of Monster today’s
products recruiting
You can view these resources by visiting the Monster world
Resource
R Center
C t on www.monster.comt
47Q&A
What would you do differently as a result
of what you learned today?Thanks! Airies Davis Enterprise Client Trainer airies.davis@monster.com ii d i @ t Raymond Gregory Enterprise Account Manager raymond.gregory@monster.com
Thank You
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