MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
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EVENT OVERVIEW Mountain Travel Symposium: • Is the largest and longest-running annual gathering of mountain travel professionals • Boasts more than 900 representatives from 35+ countries • Features two exchanges with more than 14,000 one-on-one meetings • Includes world-class educational opportunities • Is known for non-stop networking and a variety of evening social activities MTS has been the event where the industry tackles issues, builds relationships, looks toward the future, and comes together as one. Now, more than ever as our industry looks toward recovery, it’s important to position your brand and set your business up for future success. www.mtntrvl.com
COMPONENTS OF MTS • Trade Exchange • Group Exchange • The Forum • Young Leaders Summit • Networking Ski Days • Social Events *All photos were taken pre-pandemic. www.mtntrvl.com
ATTENDEE PROFILE Attendees by Title 7% 12% C-Level, General Manager, President, or 5% Owner Manager or Senior Manager Director or Senior Director 27% Vice President, Senior Vice President, or Executive Vice President 49% Other *Based on 2019 numbers www.mtntrvl.com
ATTENDEE PROFILE MTS attendees represent more than 35 countries worldwide: Andorra El Salvador Paraguay Argentina France Romania Australia Germany Russia Austria Israel Scotland Brazil Italy Serbia Canada Japan Slovakia Chile Lithuania South Korea China Peru Spain Columbia Mexico Switzerland Costa Rica Netherlands United Kingdom Croatia New Zealand United States Ecuador Nicaragua Venezuela Panama www.mtntrvl.com
ATTENDEE PROFILE Network with attendees from all market segments: • 43% Mount Resorts & DMOs • 33% Lodging & Accommodations • 9% Transportation, Skier Services & Activity Providers • 7% Marketing / Consulting • 5% Technology Providers • 3% Media / Publishing 36% of delegates represent buyers of vacation ski travel: • 23% Tour Wholesaler/Operators • 13% Ski Clubs/Council Leaders *All photos were taken pre-pandemic. www.mtntrvl.com
FUTURE LOCATIONS 2022: Vail PAST LOCATIONS 2019: Whistler 2023: Banff / Lake Louise 2018: Heavenly – South Lake Tahoe 2017: Banff / Lake Louise www.mtntrvl.com
THE FORUM • One and-a-half days of relevant thought leadership content • Keynote speakers • Panel discussions • Peer-to-peer roundtables • Destinations@MTS Destinations@MTS takes an in-depth look at the opportunities and challenges of destination and resort marketing and is a must attend for senior executives of destinations, organizations, CVBs and lift companies. www.mtntrvl.com
NOTABLE SPEAKERS Jonny Moseley Kirsten Lynch Kelly Pawlak Tyronne Stoudemire Olympic Gold Medalist, CEO President/CEO Global Vice Consultant, Vail Resorts National Ski President of Diversity Entrepreneur Areas Association Equity & Inclusion (NSAA) Hyatt Hotels Corporation www.mtntrvl.com
THE EXCHANGES www.mtntrvl.com
THE EXCHANGES Trade Exchange Group Exchange • Two-day session between • One-day session of pre-scheduled buyers and sellers appointments between suppliers and buyers • More than 600 buyers and sellers and 9,000 pre- • Up to 140 buyers that are decision- scheduled face to face makers from top ski clubs and councils appointments in North America • “Speed-dating” for business • Applicants are screened to ensure they meet criteria of a decision-maker Buyers and suppliers are eager to return to MTS each year to make connections and to jumpstart the next ski season. www.mtntrvl.com
MOUNTAIN MARKETPLACE The Mountain Marketplace is an intimate exhibit area strategically located adjacent to the Exchanges. The Mountain Marketplace gives you an opportunity to showcase products and services to both buyers and sellers throughout the entirety of MTS. *All photos were taken pre-pandemic. www.mtntrvl.com
YOUNG LEADERS SUMMIT www.mtntrvl.com
YOUNG LEADERS SUMMIT • An exclusive event during MTS open to young professionals under the age of 35 • Participants have a passion for the mountain travel industry and to growing their professional community and knowledge-base. The MTS Young Leaders Summit exposes those who are new to the industry and early in their careers to the knowledge and insights offered by MTS attendees with great experience and tenure. *All photos were taken pre-pandemic. www.mtntrvl.com
NETWORKING www.mtntrvl.com
NETWORKING EVENTS • Networking Ski Days • International Delegate Reception • Trade Exchange Reception • Welcome Reception • Group Exchange Mixer • Après Ski Reception • Farewell Reception • …And we’re just getting started! *All photos were taken pre-pandemic. www.mtntrvl.com
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DATABASE/REACH www.mtntrvl.com
DATABASE/REACH Avg. Click- through Rate* 5% 5K Email Avg. Open 5K+ Social Rate* Contacts Media 17% Followers *Based on 2020 Email Statistics www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES www.mtntrvl.com
SPONSORSHIP Platinum Level Sponsorship Minimum combined sponsorship spend: $20,000* Platinum sponsorship includes: • Branding featured: o On website footer, including homepage o On Platinum sponsor page of website o On footer of attendee alert e-mails o On mobile app o On Platinum sponsor page of attendee guide o During Platinum sponsor loop on screen during the Forum o On sponsor signage in high-traffic areas of conference center • List of attendees 30 days prior to event • Full-page ad in attendee guide * PLEASE NOTE: Sponsorship spend does not include direct event expenses such as food and beverage, A/V, room rental, www.mtntrvl.com and any/all items not specifically mentioned within the sponsorship agreement as being included.
SPONSORSHIP Gold Level Sponsorship Minimum combined sponsorship spend: $8,000* Gold sponsorship includes: • Branding featured: o On Gold sponsor page of the attendee guide o During Gold sponsor loop on screen during the Forum o Sponsor signage in high-traffic areas of the conference center • List of attendees 30 days prior to event • One (1) sponsored social media post to our 4,000+ followers on Facebook, Twitter, and LinkedIn on dates of your choice, limited to 60 days pre- or post-conference. Dates are determined on a first-come, first-served basis. • Logo and company description featured on the Gold sponsor page of the website * PLEASE NOTE: Sponsorship spend does not include direct event expenses such as food and beverage, A/V, room rental, www.mtntrvl.com and any/all items not specifically mentioned within the sponsorship agreement as being included.
FORUM SPONSORSHIP OPPORTUNITIES Forum General Session Sponsorship One year sponsorship: $15,000 Multi-year sponsorship: $12,500 per year Sponsorship includes: • All Gold sponsorship benefits, PLUS... • Introduction of General Session speaker and/or topic • Logo displayed on-screen at various times throughout the general session • Promotional video (30 seconds) featured prior to the start of each general session; sponsor is responsible for video creation • Four Forum tickets 60-Minute Sponsored Webinar Single webinar: $3,500 Pre- or post-conference webinar promoted to MTS database or a target audience of your choosing. Sponsor to customize webinar topic with MTS Content Director. The live 60-minute session will have real time polling and Q&A options included. Session will be recorded and made available for on-demand future viewing. www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES Forum Content-Driven Breakout Sponsorship $4,500 Breakout topic proposed by sponsor and approved by MTS with collaboration on speaker(s) selection and final topic by both parties. Limited opportunities available. Forum Breakout Sponsorship $3,500 Breakout topics and presenters are selected by MTS. Sponsors interested and qualified may be considered for speaker opportunities. Speaker selection is at the sole discretion of MTS. Breakout Sponsorships include: • Introduction of the breakout topic and speaker, moderator and/or panelists • Logo on the breakout page of the MTS website and on-site guide (mobile and print) www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES Product-Driven 30-Minute Sponsored Workshop: $4,000 Showcase and demonstrate your brand’s products and offerings. These workshops are a platform to reach your ideal audience in a more intimate environment to provide updates and best practices. Topic at the discretion of sponsor and approved by MTS. Limited opportunities available. www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES Destinations@MTS Sponsorship: $5,000 Sponsorship includes: • Logo/name featured on website, printed program, signage • Hosted table throughout the day: Content will include interactive roundtable discussions with rotating attendees. Sponsor has the opportunity to moderate and present table’s discussion after each session. • Option to display one free-standing pull-up banner • One complimentary ticket to The Forum Destinations@MTS Upgrades Product Update (Limited to three sponsors): $2,500 Two-minute speaking time to inform audience about a product launch, feature or update. Networking Function (Exclusive): $2,500+ Includes ability to address audience and network with attendees; supplemental branding at the reception; and acknowledgement in attendee guide. *F&B at the expense of sponsor. www.mtntrvl.com
THE MOUNTAIN MARKETPLACE Exhibitor Package Includes: • Exhibit space, counter, two chairs and Internet access • Registration for applicable events for (1) person; additional registrations available at a discounted rate of $845 for access to that Exchange & the Forum • Attendee list 30 days prior to the show • Logo in MTS attendee guide and on Mountain Marketplace signage • Access to the applicable exchange directory and ability to schedule appointments with buyers and suppliers • Logo and company description featured on the Mountain Marketplace page of the website Trade Exchange only: $5,000 Group Exchange: Call for pricing www.mtntrvl.com
MOUNTAIN MARKETPLACE UPGRADE Product-Driven 30-Minute Sponsored Workshop: $3,000* Showcase and demonstrate your brand’s products and offerings. These workshops are a platform to reach your ideal audience in a more intimate environment to provide updates and best practices. Topic at the discretion of sponsor and approved by MTS. Limited opportunities available. *Workshop can be sold separately for $4,000. www.mtntrvl.com
YOUNG LEADERS SUMMIT SPONSORSHIP Reach this group of talented young leaders and position yourself as a strong supporter of the growth and development of the next generation. Sponsorship opportunities vary and can be customized to meet company goals. $2,000-$5,000 *All photos were taken pre-pandemic. www.mtntrvl.com
MEAL & EVENT SPONSORSHIP Host a breakfast or lunch Sponsor a meal function (breakfast or lunch) for a target audience of your choosing. Sponsor will have the opportunity to welcome the audience and give a featured presentation, determine set up and flow of event. Hosting meal functions enables you to get up close and personal with the people you most want to meet. Exclusive: $5,000* Non-exclusive: $3,500* Host a party Sponsor a reception or party for a target audience of your choosing. Sponsor will have the opportunity to welcome the audience and give a featured presentation, determine set up and flow of event. Hosting meal functions enables you to get up close and personal with the people you most want to meet. Exclusive: $5,500* Non-exclusive: $4,000* www.mtntrvl.com * Plus F&B/AV and other direct expenses per event. Pricing may vary based on day, time and target audience/anticipated attendance.
MOBILE APP SPONSORSHIPS Increase your impact at Mountain Travel Symposium. All attendees rely on the mobile app to manage their schedule, navigate the event and network with other attendees. Get your message out there! Banners - $1,000 per banner Display your logo in a banner. Attract more leads. Attendees can tap on your advertisement to see other resources in the app or on the web. An effective banner can drive traffic to your booth or website, increase industry visibility, and boost sales. Splash Screen - $3,000 for splash screen & banner Put your brand front and center. Make a stronger first impression. Get your name and brand in front of all attendees when you take over the app’s splash screen. www.mtntrvl.com
MOBILE APP SPONSORSHIPS Push Messages - $300 per message Push messages make an instant connection with MTS mobile app users. • Short message of up to 140 characters. • Can be scheduled for specific times. • Pair it with a sponsored event for maximum impact! PLEASE NOTE: - Push messages are limited to one every half hour. - Dates and times are allocated on a first-come, first-served basis. - Message display may vary on Android devices. www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Attendee Hotel Room Gift Drop Surprise buyers with something special. Your choice of items can be delivered right to their room. $750 plus cost of items & hotel delivery charge Ad in Attendee Guide Display your customized company message in the attendee print guide. $1,000 for half-page ad $1,500 for full-page ad Survival Kits Sponsor a bag of goodies, branded as you like, to help attendees make the most of their week. Items for consideration: note pad, pen, mints, hand sanitizer, energy drink, aspirin... $1,500 per event plus cost of items www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Seat Drop/Booth Drop Place a gift or informative brochure on each seat or table of the event of your choosing. Items will be delivered to each seat before attendees enter the room. $2,000 per drop plus cost of items Notepads and Pens Includes logo on pads and pens, distributed at MTS. $2,000 plus the cost of items and pens Floor Stickers & Window Clings Extend your branding throughout the conference center. Call for pricing www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Morning and/or Afternoon Break Host a morning and/or afternoon coffee and beverage break. Includes cost of coffee and beverages served. $2,000 per break Step & Repeat Attendees pose for pictures in front of a dual-branded backdrop (your logo + MTS logo) in a high-traffic area, creating fun photo ops idea for social media sharing. $2,500, includes production Specialty Break Station Includes sweets/cookies, afternoon tea, specialty coffee station, ice cream, popcorn and power bars. $4,000-$7,000 each Price varies based on specialty selected www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES LED Signage Sponsorship Have your company gain premier exposure and branding recognition with custom messaging throughout MTS week on the two jumbo video displays located at the host hotel. See pricing on next page. www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES LED Signage Sponsorship Have your company gain premier exposure and branding recognition with custom messaging throughout MTS week on the two jumbo video displays located at the host hotel. Two sponsorship packages are available: 1. One customized ad that will be displayed in 15 seconds increments in rotation with other ads throughout the day. Ad to be displayed from Sunday, April 3 to Thursday, April 7 on the jumbo LED monitors located just off the lobby and on the lower conference level at the MTS host hotel. $4500 USD 2. One customized 30 second video message that will be play in rotation with other ads throughout the day. No sound. Video to be displayed from Sunday, April 3 to Thursday, April 7 on the jumbo LED monitors located just off the lobby and on the lower conference level at the MTS host hotel. $7500 USD www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Promotional Video Provide a custom promotional video, 30-45 seconds in length. Video will be shown at the Forum, once per general session, either pre- or post-session. $5,000 Hotel Room Keys Include your company logo on custom room keys. $5,000 plus design/card cost Professional Headshots Brand the photoshoot area during designated headshot time. Receive additional branding on pre-event headshot promotions, download instruction cards and email, and online download gallery. $5,500 www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Trade Exchange Happy Hour Host a one hour happy hour for attendees. $7,000 per event, includes wine and beer Water Bottles Includes logo on water bottles provided to all attendees. $7,000, includes cost of bottles First time Lanyards available in 10+ Includes logo on MTS lanyards, distributed at *Photo taken pre-pandemic. years! registration with MTS badges. $8,000 www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES Name Badges Includes logo on badges, distributed at registration and required for all events. $8,000 General Session Seat Covers Your logo on every seat during the Forum! $8,000, includes the cost of covers Registration Sponsorship Operated throughout the week. Your brand will be seen first by every attendee. Includes: • (1) gobo light featuring your brand • (2) video monitors at registration • (2) kick panels on registration counters • Logo on carpet in front of registration • Refreshments at registration (subject to a cap of $5,000) • Name and logo featured on website and in on-site promotional materials $15,000 www.mtntrvl.com
Thank you for your time! Contact our team for any sponsorship questions or custom opportunities. We hope to see you next year in Vail, CO! Lori L. Walton Michael J. Pierson Richard Savage Program Director Strategic Advisor Director of Sales 785-749-7459 949-500-2090 416-452-0407 lwalton@mtntrvl.com mpierson@mtntrvl.com richard@snowsavvy.ca www.mtntrvl.com
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