MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium

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MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
MTS 2022 Sponsorship Guide

        April www.mtntrvl.com
              3 - 8, 2022 | Vail, CO
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
EVENT OVERVIEW
     Mountain Travel Symposium:
     • Is the largest and longest-running annual gathering of
       mountain travel professionals
     • Boasts more than 900 representatives from 35+ countries
     • Features two exchanges with more than 14,000 one-on-one
       meetings
     • Includes world-class educational opportunities
     • Is known for non-stop networking and a variety of evening
       social activities

        MTS has been the event where the industry tackles issues, builds
    relationships, looks toward the future, and comes together as one. Now,
     more than ever as our industry looks toward recovery, it’s important to
        position your brand and set your business up for future success.

                          www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
COMPONENTS OF MTS

     • Trade Exchange
     • Group Exchange
     • The Forum
     • Young Leaders Summit
     • Networking Ski Days
     • Social Events

                                     *All photos were taken pre-pandemic.

                   www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
ATTENDEE PROFILE

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MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
ATTENDEE PROFILE
                          Attendees by Title

                              7%       12%           C-Level, General Manager, President, or
                         5%                          Owner

                                                     Manager or Senior Manager

                                                     Director or Senior Director
                   27%
                                                     Vice President, Senior Vice President, or
                                                     Executive Vice President

                                               49%   Other

*Based on 2019 numbers
                               www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
ATTENDEE PROFILE
 MTS attendees represent more than 35 countries worldwide:

       Andorra            El Salvador      Paraguay
       Argentina          France           Romania
       Australia          Germany          Russia
       Austria            Israel           Scotland
       Brazil             Italy            Serbia
       Canada             Japan            Slovakia
       Chile              Lithuania        South Korea
       China              Peru             Spain
       Columbia           Mexico           Switzerland
       Costa Rica         Netherlands      United Kingdom
       Croatia            New Zealand      United States
       Ecuador            Nicaragua        Venezuela
                          Panama

                     www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
ATTENDEE PROFILE
    Network with attendees from all market segments:
       •   43% Mount Resorts & DMOs
       •   33% Lodging & Accommodations
       •   9% Transportation, Skier Services & Activity Providers
       •   7% Marketing / Consulting
       •   5% Technology Providers
       •   3% Media / Publishing

       36% of delegates represent buyers of
       vacation ski travel:
       • 23% Tour Wholesaler/Operators
       • 13% Ski Clubs/Council Leaders

                                                           *All photos were taken pre-pandemic.

                               www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
SAMPLING OF PAST SPONSORS

                              TM

                      TM

                 www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
FUTURE LOCATIONS

2022: Vail
                                      PAST LOCATIONS
                                    2019: Whistler
2023: Banff / Lake Louise
                                    2018: Heavenly – South Lake Tahoe

                                    2017: Banff / Lake Louise

                  www.mtntrvl.com
MTS 2022 Sponsorship Guide - www.mtntrvl.com - Mountain Travel Symposium
THE FORUM

  www.mtntrvl.com
THE FORUM

                                      • One and-a-half days of relevant
                                        thought leadership content
                                      • Keynote speakers
                                      • Panel discussions
                                      • Peer-to-peer roundtables
                                      • Destinations@MTS

      Destinations@MTS takes an in-depth look at the opportunities and
      challenges of destination and resort marketing and is a must attend
      for senior executives of destinations, organizations, CVBs and lift
      companies.

                           www.mtntrvl.com
NOTABLE SPEAKERS

     Jonny Moseley           Kirsten Lynch      Kelly Pawlak        Tyronne Stoudemire
    Olympic Gold Medalist,         CEO           President/CEO              Global Vice
         Consultant,           Vail Resorts       National Ski        President of Diversity
        Entrepreneur                            Areas Association       Equity & Inclusion
                                                     (NSAA)          Hyatt Hotels Corporation

                              www.mtntrvl.com
THE EXCHANGES

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THE EXCHANGES

       Trade Exchange                               Group Exchange

         • Two-day session between                • One-day session of pre-scheduled
           buyers and sellers                       appointments between suppliers and
                                                    buyers
         • More than 600 buyers and
           sellers and 9,000 pre-                 • Up to 140 buyers that are decision-
           scheduled face to face                   makers from top ski clubs and councils
           appointments                             in North America

         • “Speed-dating” for business            • Applicants are screened to ensure
                                                    they meet criteria of a decision-maker

  Buyers and suppliers are eager to return to MTS each year to make connections and to
  jumpstart the next ski season.
                                 www.mtntrvl.com
MOUNTAIN MARKETPLACE
      The Mountain Marketplace is an intimate exhibit area strategically
      located adjacent to the Exchanges. The Mountain Marketplace gives
      you an opportunity to showcase products and services to both buyers
      and sellers throughout the entirety of MTS.

                                             *All photos were taken pre-pandemic.
                        www.mtntrvl.com
YOUNG LEADERS SUMMIT

     www.mtntrvl.com
YOUNG LEADERS SUMMIT

    • An exclusive event during MTS open to young professionals under the age of 35

    • Participants have a passion for the mountain travel industry and to growing
      their professional community and knowledge-base.

         The MTS Young Leaders Summit exposes
         those who are new to the industry and
         early in their careers to the knowledge
         and insights offered by MTS attendees
         with great experience and tenure.

                                                      *All photos were taken pre-pandemic.
                               www.mtntrvl.com
NETWORKING

 www.mtntrvl.com
NETWORKING EVENTS

    •   Networking Ski Days
    •   International Delegate Reception
    •   Trade Exchange Reception
    •   Welcome Reception
    •   Group Exchange Mixer
    •   Après Ski Reception
    •   Farewell Reception
    •   …And we’re just getting started!

                                           *All photos were taken pre-pandemic.

                        www.mtntrvl.com
www.mtntrvl.com
DATABASE/REACH

  www.mtntrvl.com
DATABASE/REACH

                                      Avg. Click-
                                    through Rate*

                                         5%

                5K Email                       Avg. Open
                                                           5K+ Social
                                                 Rate*
                Contacts                                     Media
                                                    17%
                                                           Followers

*Based on 2020 Email Statistics   www.mtntrvl.com
SPONSORSHIP
OPPORTUNITIES

   www.mtntrvl.com
SPONSORSHIP
                                Platinum Level Sponsorship
                             Minimum combined sponsorship spend: $20,000*

                     Platinum sponsorship includes:
                     • Branding featured:
                         o On website footer, including homepage
                         o On Platinum sponsor page of website
                         o On footer of attendee alert e-mails
                         o On mobile app
                         o On Platinum sponsor page of attendee guide
                         o During Platinum sponsor loop on screen during the Forum
                         o On sponsor signage in high-traffic areas of conference
                            center
                     • List of attendees 30 days prior to event
                     • Full-page ad in attendee guide

* PLEASE NOTE: Sponsorship spend does not include direct event expenses such as food and beverage, A/V, room rental,
                                                               www.mtntrvl.com
and any/all items not specifically mentioned within the sponsorship agreement as being included.
SPONSORSHIP

                                            Gold Level Sponsorship
                                     Minimum combined sponsorship spend: $8,000*

                          Gold sponsorship includes:
                          • Branding featured:
                              o On Gold sponsor page of the attendee guide
                              o During Gold sponsor loop on screen during the Forum
                              o Sponsor signage in high-traffic areas of the conference center
                          • List of attendees 30 days prior to event
                          • One (1) sponsored social media post to our 4,000+ followers on Facebook, Twitter,
                            and LinkedIn on dates of your choice, limited to 60 days pre- or post-conference.
                            Dates are determined on a first-come, first-served basis.
                          • Logo and company description featured on the Gold sponsor page of the website

* PLEASE NOTE: Sponsorship spend does not include direct event expenses such as food and beverage, A/V, room rental,
                                                               www.mtntrvl.com
and any/all items not specifically mentioned within the sponsorship agreement as being included.
FORUM SPONSORSHIP OPPORTUNITIES
           Forum General Session Sponsorship
             One year sponsorship: $15,000
             Multi-year sponsorship: $12,500 per year

             Sponsorship includes:
             • All Gold sponsorship benefits, PLUS...
             • Introduction of General Session speaker and/or topic
             • Logo displayed on-screen at various times throughout the general session
             • Promotional video (30 seconds) featured prior to the start of each general session;
             sponsor is responsible for video creation
             • Four Forum tickets

    60-Minute Sponsored Webinar
       Single webinar: $3,500
    Pre- or post-conference webinar promoted to MTS database or a target audience of your choosing. Sponsor
    to customize webinar topic with MTS Content Director. The live 60-minute session will have real time
    polling and Q&A options included. Session will be recorded and made available for on-demand future
    viewing.
                                     www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES

            Forum Content-Driven Breakout Sponsorship
              $4,500
              Breakout topic proposed by sponsor and approved by MTS with collaboration on
              speaker(s) selection and final topic by both parties. Limited opportunities available.

              Forum Breakout Sponsorship
              $3,500

              Breakout topics and presenters are selected by MTS. Sponsors interested and qualified may be
              considered for speaker opportunities. Speaker selection is at the sole discretion of MTS.

  Breakout Sponsorships include:
  •   Introduction of the breakout topic and speaker, moderator and/or panelists
  •   Logo on the breakout page of the MTS website and on-site guide (mobile and print)

                                          www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES

     Product-Driven 30-Minute Sponsored Workshop: $4,000
       Showcase and demonstrate your brand’s products and offerings. These
       workshops are a platform to reach your ideal audience in a more intimate
       environment to provide updates and best practices. Topic at the discretion of
       sponsor and approved by MTS. Limited opportunities available.

                            www.mtntrvl.com
FORUM SPONSORSHIP OPPORTUNITIES
         Destinations@MTS Sponsorship: $5,000
         Sponsorship includes:
         • Logo/name featured on website, printed program, signage
         • Hosted table throughout the day: Content will include interactive roundtable
           discussions with rotating attendees. Sponsor has the opportunity to moderate and
           present table’s discussion after each session.
         • Option to display one free-standing pull-up banner
         • One complimentary ticket to The Forum

      Destinations@MTS Upgrades
       Product Update (Limited to three sponsors): $2,500
       Two-minute speaking time to inform audience about a product launch, feature
       or update.

       Networking Function (Exclusive): $2,500+
       Includes ability to address audience and network with attendees; supplemental
       branding at the reception; and acknowledgement in attendee guide. *F&B at
       the expense of sponsor.
                                 www.mtntrvl.com
THE MOUNTAIN MARKETPLACE

       Exhibitor Package Includes:
       • Exhibit space, counter, two chairs and Internet access
       • Registration for applicable events for (1) person; additional registrations available at a
         discounted rate of $845 for access to that Exchange & the Forum
       • Attendee list 30 days prior to the show
       • Logo in MTS attendee guide and on Mountain Marketplace signage
       • Access to the applicable exchange directory and ability to schedule appointments with
         buyers and suppliers
       • Logo and company description featured on the Mountain Marketplace page of the
         website

        Trade Exchange only: $5,000
        Group Exchange: Call for pricing

                               www.mtntrvl.com
MOUNTAIN MARKETPLACE UPGRADE

     Product-Driven 30-Minute Sponsored Workshop: $3,000*
       Showcase and demonstrate your brand’s products and offerings. These
       workshops are a platform to reach your ideal audience in a more intimate
       environment to provide updates and best practices. Topic at the discretion of
       sponsor and approved by MTS. Limited opportunities available.

                                                          *Workshop can be sold
                                                          separately for $4,000.

                            www.mtntrvl.com
YOUNG LEADERS SUMMIT SPONSORSHIP
   Reach this group of talented young leaders and position yourself as a
 strong supporter of the growth and development of the next generation.

                  Sponsorship opportunities vary and can be
                     customized to meet company goals.
                               $2,000-$5,000

 *All photos were taken pre-pandemic. www.mtntrvl.com
MEAL & EVENT SPONSORSHIP
                             Host a breakfast or lunch
                             Sponsor a meal function (breakfast or lunch) for a target audience of your
                             choosing. Sponsor will have the opportunity to welcome the audience and
                             give a featured presentation, determine set up and flow of event. Hosting
                             meal functions enables you to get up close and personal with the people you
                             most want to meet.
                                            Exclusive: $5,000*
                                            Non-exclusive: $3,500*

                             Host a party
                             Sponsor a reception or party for a target audience of your choosing. Sponsor
                             will have the opportunity to welcome the audience and give a featured
                             presentation, determine set up and flow of event. Hosting meal functions
                             enables you to get up close and personal with the people you most want to
                             meet.
                                            Exclusive: $5,500*
                                            Non-exclusive: $4,000*

                                                               www.mtntrvl.com
* Plus F&B/AV and other direct expenses per event. Pricing may vary based on day, time and target audience/anticipated attendance.
MOBILE APP SPONSORSHIPS
      Increase your impact at Mountain Travel Symposium. All attendees
      rely on the mobile app to manage their schedule, navigate the event
      and network with other attendees. Get your message out there!

            Banners - $1,000 per banner
            Display your logo in a banner. Attract more leads. Attendees can
            tap on your advertisement to see other resources in the app
            or on the web. An effective banner can drive traffic to your
            booth or website, increase industry visibility, and boost sales.

  Splash Screen - $3,000 for splash screen & banner
  Put your brand front and center. Make a stronger first
  impression. Get your name and brand in front of all
  attendees when you take over the app’s splash screen.

                                      www.mtntrvl.com
MOBILE APP SPONSORSHIPS

       Push Messages - $300 per message
       Push messages make an instant connection with MTS mobile app
       users.
       • Short message of up to 140 characters.
       • Can be scheduled for specific times.
       • Pair it with a sponsored event for maximum impact!

       PLEASE NOTE:
       - Push messages are limited to one every half hour.
       - Dates and times are allocated on a first-come, first-served basis.
       - Message display may vary on Android devices.

                               www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
  Attendee Hotel Room Gift Drop
  Surprise buyers with something special. Your choice of items can be delivered right to their room.
         $750 plus cost of items & hotel delivery charge

          Ad in Attendee Guide
          Display your customized company message in the attendee print guide.

             $1,000 for half-page ad
             $1,500 for full-page ad

  Survival Kits
  Sponsor a bag of goodies, branded as you like, to help attendees make the
  most of their week. Items for consideration: note pad, pen, mints,
  hand sanitizer, energy drink, aspirin...

   $1,500 per event plus cost of items
                                   www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
       Seat Drop/Booth Drop
       Place a gift or informative brochure on each seat or table of the event of
       your choosing. Items will be delivered to each seat before attendees enter
       the room.

       $2,000 per drop plus cost of items

          Notepads and Pens
          Includes logo on pads and pens, distributed at MTS.
          $2,000 plus the cost of items and pens

   Floor Stickers & Window Clings
   Extend your branding throughout the conference center.
     Call for pricing

                                 www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
        Morning and/or Afternoon Break
        Host a morning and/or afternoon coffee and beverage break. Includes cost of
        coffee and beverages served.
        $2,000 per break

            Step & Repeat
            Attendees pose for pictures in front of a dual-branded backdrop (your logo + MTS
            logo) in a high-traffic area, creating fun photo ops idea for social media sharing.
            $2,500, includes production

  Specialty Break Station
  Includes sweets/cookies, afternoon tea, specialty coffee station, ice cream,
  popcorn and power bars.
    $4,000-$7,000 each
         Price varies based on specialty selected
                                      www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
           LED Signage Sponsorship
           Have your company gain premier exposure and branding recognition with custom messaging
           throughout MTS week on the two jumbo video displays located at the host hotel.

See pricing on next page.             www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
    LED Signage Sponsorship
    Have your company gain premier exposure and branding recognition with custom messaging
    throughout MTS week on the two jumbo video displays located at the host hotel.

        Two sponsorship packages are available:

        1. One customized ad that will be displayed in 15 seconds increments in rotation with
        other ads throughout the day. Ad to be displayed from Sunday, April 3 to Thursday, April
        7 on the jumbo LED monitors located just off the lobby and on the lower conference
        level at the MTS host hotel.

        $4500 USD

        2. One customized 30 second video message that will be play in rotation with other ads
        throughout the day. No sound. Video to be displayed from Sunday, April 3 to Thursday,
        April 7 on the jumbo LED monitors located just off the lobby and on the lower
        conference level at the MTS host hotel.

        $7500 USD
                                 www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
     Promotional Video
     Provide a custom promotional video, 30-45 seconds in length. Video will be shown
     at the Forum, once per general session, either pre- or post-session.
         $5,000

         Hotel Room Keys
         Include your company logo on custom room keys.
         $5,000 plus design/card cost

   Professional Headshots
   Brand the photoshoot area during designated headshot time. Receive
   additional branding on pre-event headshot promotions, download instruction
   cards and email, and online download gallery.
   $5,500
                                www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
       Trade Exchange Happy Hour
       Host a one hour happy hour for attendees.
       $7,000 per event, includes wine and beer

                Water Bottles
                Includes logo on water bottles provided to all
                attendees.
                $7,000, includes cost of bottles

   First time       Lanyards
   available
     in 10+         Includes logo on MTS lanyards, distributed at   *Photo taken pre-pandemic.
     years!         registration with MTS badges.

                    $8,000

                                        www.mtntrvl.com
SPONSORSHIP OPPORTUNITIES
  Name Badges
  Includes logo on badges, distributed at registration and required for all events.
    $8,000

          General Session Seat Covers
          Your logo on every seat during the Forum!
          $8,000, includes the cost of covers

          Registration Sponsorship
          Operated throughout the week. Your brand will be
          seen first by every attendee. Includes:
          • (1) gobo light featuring your brand
          • (2) video monitors at registration
          • (2) kick panels on registration counters
          • Logo on carpet in front of registration
          • Refreshments at registration (subject to a cap of $5,000)
          • Name and logo featured on website and in on-site promotional materials
          $15,000
                                    www.mtntrvl.com
Thank you for your time!
 Contact our team for any sponsorship questions or custom opportunities.
 We hope to see you next year in Vail, CO!

     Lori L. Walton           Michael J. Pierson            Richard Savage
     Program Director         Strategic Advisor             Director of Sales
     785-749-7459             949-500-2090                  416-452-0407
     lwalton@mtntrvl.com      mpierson@mtntrvl.com          richard@snowsavvy.ca

                        www.mtntrvl.com
www.mtntrvl.com
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