New York Life PAC12 & ACC Opportunity - February 11, 2021 - Boys and Girls ...
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New York Life PAC12 & ACC Opportunity February 11, 2021
Overview
New York Life has partnered with both ACC and Pac-12 conferences for the past eight years. NYL is
the title sponsor of the ACC Men’s Basketball Tournament and presenting sponsor of both the Pac-12
Men’s and Women’s Basketball Tournaments.
ACC Men’s Tournament PAC-12 Men’s Tournament PAC-12 Women’s Tournament
March 9 - 13 March 10 - 13 March 4 - 7
Greensboro Coliseum T-Mobile Arena Mandalay Bay Events Center
Greensboro, NC Las Vegas, NV Las Vegas, NV
2
NEW YORK LIFE ACC & PAC-12 TOURNAMENTS
WHAT’S NEW FOR THIS YEAR?
New York Life Branding AR Digital Activation & New QR Code Feature
As title sponsor, NYL receives branding Play Donation Dash and score points for your
integration in the tournament name/logo, Club through the ACC 3-Point Challenge app
as well as dedicated NYL signage assets and augmented reality Pac-12 URL online
Brand New Rivalry Mode Social Activity
This new mode features head-to-head matchups of regular Stay connected virtually by sharing scores,
season ACC men’s games to encourage competition reposting content and interacting with
others throughout the tournaments
3
NEW YORK LIFE ACC TOURNAMENT
ACC TEAMS
Boston College Clemson University Duke University Florida State University University of Louisville
Location: Chestnut Hill, MA Location: Clemson, SC Location: Durham, NC Location: Tallahassee, FL Location: Louisville, KY
Nickname: Eagles Nickname: Tigers Nickname: Blue Devils Nickname: Seminoles Nickname: Cardinals
Colors: Maroon & Gold Colors: Orange & Regalia Colors: Duke Blue & White Colors: Garnet & Gold Colors: UofL Red & Black
University of Miami University of NC at Chapel Hill North Carolina State University University of Pittsburgh Syracuse University
Location: Coral Gables, FL Location: Chapel Hill, NC Location: Raleigh, NC Location: Pittsburgh, PA Location: Syracuse, NY
Nickname: Hurricanes Nickname: Tar Heels Nickname: Wolfpack Nickname: Panthers Nickname: Orange
Colors: Green & Orange Colors: Carolina Blue & White Colors: Red & White Colors: Navy Blue & Vegas Gold Colors: Orange
University of Virginia Virginia Tech Georgia Institute of Technology University of Notre Dame Wake Forest University
Location: Charlottesville, VA Location: Blacksburg, VA Location: Atlanta, GA Location: South Bend, IN Location: Winston-Salem, NC
Nickname: Cavaliers Nickname: Hokies Nickname: Yellow Jackets Nickname: Fighting Irish Nickname: Demon Deacons
Colors: Orange & Navy Blue Colors: Maroon & Orange Colors: White & GT Gold Colors: Navy Blue & Gold Colors: Wake Forest Gold & Black
4
PAC-12 TOURNAMENT PRESENTED BY NEW YORK LIFE
PAC-12 TEAMS
Arizona State University of Colorado University of Oregon
Arizona California University
Location: Tempe, AZ Location: Denver, CO Location: Eugene, OR
Location: Tucson, AZ Location: Berkley, CA
Nickname: Sun Devils Nickname: Buffaloes Nickname: Ducks
Nickname: Wildcats Nickname: Golden Bears
Colors: Maroon & Gold Colors: Gold, Silver & Black Colors: Green & Yellow
Colors: Red & Blue Colors: Blue & Gold
Oregon State University Stanford University University of California, University of Southern University of Utah
Location: Corvallis, OR Location: Stanford, CA Los Angeles California Location: Salt Lake City, UT
Nickname: Beavers Nickname: Cardinal Location: Los Angeles, CA Location: Los Angeles, CA Nickname: Utes
Colors: Black & Orange Colors: White & Cardinal Nickname: Bruins Nickname: Trojans Colors: Crimson Red & White
Colors: True Blue & Gold Colors: Cardinal & Gold
University of Washington Washington State University
Location: Seattle, WA Location: Pullman, WA
Nickname: Huskies Nickname: Cougars
Colors: Purple & Gold Colors: Crimson & Grey
5
Clubs Aligned to College/University
6
Key Information
The New York Life Donation Dash will go live on Wednesday, February 17, 2021 via digital platforms:
ACC 3-Point Challenge app Presented by New York Life
To play this version, download the app using your iPhone or Android
Pac-12 x Donation Dash AR Mobile Gameplay
To play this version, on your computer or mobile phone enter the URL – newyorklife.com/donationdash
You can also access the digital game play portions by going to the landing page and clicking on the
respective conference link
Landing Page: newyorklife.com/donationdash
All Donation Dash game play will finish at midnight Saturday evening, March 13, 2021. All points will
be final counted and winners of Donation Dash will be announced on the New York Life social channels,
Twitter, Instagram and Facebook, on March 15.
FINAL DONATION DASH DATES: February 17 through March 13, 2020 7
Pac-12 Digital Play-By-Play
Guests will connect to Donation Dash on a digital platform. To begin the activation, guests will need to complete a
simple CRM data entry in order to play, most importantly selecting which conference school they would
like to represent.
When the competition begins, each guest has their own AR basket to shoot on by a swiping motion for the app or by
clicking for Pac-12 digital, and the 30 second game clock starts.
Every basket made will go towards the cumulative number for their respective school and displayed on the live
leaderboard, that will be found on-site and online.
All players will receive social shareable photo and link to external HTML to continue game play via text after digital
participation. External link will also be distributed via social & signage.
8
9
ACC Digital Play-By-Play
ACC 3Pt Challenge App
When playing in the ACC 3-Pt Challenge App presented by New York Life, guests can play in (2) tabs for 2021:
Donation Dash and Rivalry Mode. Points scored in both tabs will be added to the cumulative leaderboard. In ACC 3-
Pt Challenge app, this game play is a 60 second version.
Donation Dash tab will run similar to page (8) description and previous years.
Rivalry Mode will be updated matchups of real, regular season, ACC Men’s games that are aired on the ACCNetwork.
•2/17 – WED 6:30pm Syracuse @ Louisville •2/27 – SAT 2pm Notre Dame @ Boston College
•2/20 – SAT 12pm Virginia Tech @ Florida State •3/5 – FRI 8pm Georgia Tech @ Wake Forest
•2/21 – SUN 6pm Clemson @ Pitt •3/6 – SAT 6pm DUKE @ UNC
•2/24 – WED 8:30pm Florida State @ Miami
NOTE: Schedule is subject to change, please check the app for current matchups. All ACC schools are represented
currently except UNC, as they do not have a ACCN game during the Donation Dash window.
10QR Code
This year’s new QR Code integration will make it easier than ever for ACC & Pac-12 College Basketball
fans to support their favorite teams. By scanning a specific code, fans will be able to jump straight
into the action.
The code will help promote engagement and encourage friendly intra-conference rivalry, supporting
NYL’s donation towards Boys & Girls’ Clubs in the respective ACC & Pac-12 regions.
Guests will have the opportunity to scan QR Codes to activate the mobile app experience.
Note: If anyone is interested in sending emails to their database, we are happy to send QR Code! 11New York Life
At the end of each tournament (Midnight of March 13th ), NYL will make donation to all selected
Boys & Girls Clubs based on the leaderboard rankings. Donations will be made on a pre-selected
amount based on where the school finishes in rankings.
ACC PAC-12
POINTS VALUES ARE PLACEHOLDERS
122021 Award Amounts
Winner Winner
Ranking ACC Ranking PAC-12
1 $ 15,000.00 1 $ 15,000.00
2 $ 10,000.00 2 $ 10,000.00
3 $ 6,000.00 3 $ 6,000.00
4 $ 4,000.00 4 $ 4,000.00
5 $ 3,000.00 5 $ 3,000.00
6 $ 2,000.00 6 $ 2,000.00
7 $ 2,000.00 7 $ 2,000.00
8 $ 2,000.00 8 $ 2,000.00
9 $ 2,000.00 9 $ 2,000.00
10 $ 2,000.00 10 $ 2,000.00
11 $ 2,000.00 11 $ 2,000.00
12 $ 2,000.00 12 $ 2,000.00
13 $ 2,000.00 $ -
14 $ 2,000.00 $ -
15 $ 2,000.00 $ -
Total $ 58,000.00 $ 52,000.00
132020 Final Rankings
ACC School BGCA Pairing Total Points Pac-12 School BGCA Pairing Total Points
Virginia (1st Place) Boys & Girls Clubs of Central Virginia 190,628
Oregon State (1st Place) Boys & Girls Club of Albany 29,310
NC State (2 Place)
nd Boys & Girls Clubs Wake County 152,109
Arizona (2nd Place) Boys & Girls Clubs of Tucson 9,845
Duke (3rd Place) Boys & Girls Clubs of Durham and Orange Counties 141,350
Oregon (3rd Place) Boys & Girls Clubs of Emerald Valley 7,236
Notre Dame Boys & Girls Club of St. Joseph County 89,566
WSU Boys & Girls Club of Spokane County 2,785
UNC Boys & Girls Clubs of Central Carolina, Inc. 73,443
UCLA Boys & Girls Clubs of Venice 1,677
Clemson Boys & Girls Clubs of the Upstate 73,106
Colorado Boys & Girls Clubs of Metro Denver 1,549
Louisville Boys & Girls Clubs of Kentuckiana 37,702
Virginia Tech Boys & Girls Club of Southwest Virginia 33,020 Cal Boys & Girls Clubs of Contra Costa 1,309
Georgia Tech Boys & Girls Clubs of Metro Atlanta 23,543 Stanford Boys & Girls Clubs of the Peninsula 1,041
Syracuse Boys & Girls Clubs of Syracuse 22,826 Washington Boys & Clubs of Bellevue 659
Wake Forest Boys & Girls Clubs of Greater High Point 22,631 Utah Boys & Girls Club of Utah County 589
FSU Boys & Girls Clubs of the Big Bend 20,489 ASU Boys & Girls Clubs of Metropolitan Phoenix 542
Miami Boys & Girls Clubs of Broward County 15,601 USC Boys & Girls Clubs of Metro Los Angeles 490
Pitt BGC of Western Pennsylvania 13,324
Boston College West End House BGC of Allston-Brighton 12,731
Note: 2020 ACC & Pac-12 Men’s tournaments cancelled early due to COVID-19, which affected social and participation
14So what do you have to do?
The best part - your Club doesn’t need to take any action to participate in this
promotion, however, NYL will be promoting the mobile game via digital as well as
other channels. We highly encourage you to promote locally with the assets that
the NYL digital team will be sending through.
15Useful Marketing/Language
“Put some points on the board to raise money for Boys & Girls Club.
#LoveTakesAction”
“Put your love in action by scoring points to raise money for the Boys & Girls Club!
#LoveTakesAction”
“Play for INSERT NAME OF SCHOOL to score some points for our club!
#LoveTakesAction”
“Donation Dash is back helping #ACCTourney, #Pac12WBB, & #Pac12Hoops fans
support their team’s local communities. Play until March 13 to help your team’s local
Boys & Girls Club earn a larger donation from New York Life. #LoveTakesAction
#GoodAtLife”
“Play Donation Dash, choose your favorite team and at the same time help the Boys
& Girls Club. The more baskets you make can earn a larger donation from New York
Life! #ACCTourney #Pac12WBB #Pac12Hoops #LoveTakesAction #GoodAtLife”
Note: Visual assets will come closer to launch
16New York Life Donation Dash
Social Media Plan
DATE CHANNEL POST
Facebook, Twitter, IG Stories, FB
2/17/21 Start to play donation dash (ACC & Pac-12 branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
2/25/21 Start to play donation dash (ACC & Pac-12 branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB Play donation dash (Pac-12 branded)
3/5/21
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
3/9/21 Play donation dash (ACC branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
3/10/21 Play donation dash (Pac-12 branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
3/11/21 Play donation dash (ACC branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
3/12/21 Play donation dash (Pac-12 branded)
Stories, LinkedIn, IG
Facebook, Twitter, IG Stories, FB
3/13/21 Last day to lay donation dash (1 ACC & 1 Pac-12)
Stories, LinkedIn, IG
Note: Daily leaderboard updates will be made on Twitter and IG & FB stories throughout the tournaments
17Social Best Practices + Assets
The New York Life Brand Team will provide assets that can be shared to your social media accounts.
You can also reshare posts made by the New York Life official social media accounts .
New York Life Official Accounts
1. Facebook: @newyorklife
2. Twitter: @NewYorkLife
3. LinkedIn: @New York Life Insurance Company
4. Instagram: @newyorklife
Hashtags To Use
#LoveTakesAction (New York Life official hashtag)
#GoodAtLife (New York Life official hashtag)
#Pac12Hoops (Pac 12 official hashtag)
#Pac12WBB (Pac 12 women's official hashtag)
#ACCTourney (ACC official hashtag)
18Other Best Practices + Assets
2021 offers less in-person interactions, so get creative with how you continue to
promote your club + school!
Example Interactions
• Send an email to your database, include the new QR code for easy scan access
• Host virtual tournaments for your internal club! Make it interesting, you’re all scoring points for the same
school to boost your points, but that doesn’t mean you can’t be the top scorer!
• Incorporate time to play the game into the kids’ schedule (can play during recess/break times) (for those
that are in-person)
o Potential to tie into BGCA Virtual Clubhouse (at participating clubs)
• Challenge social media followers (Ex: Can you score higher than our kids’ top score?)
o Could post top scores from the club’s kids and/or supporters
• Promote Rivalry mode when partner school has a game (ACC schools/clubs only)
o Create/repost content around the matchup to build excitement
In-person ideas (if clubs are open)
• Tie in Donation Dash to a youth basketball challenge at the club (shooting station, dribbling drill, etc.)
• Have kids compete head-to-head against each other on-site (On club computers)
Don’t forget to capture pictures & stats to post to your social for extra engagement! Feel
free to tag New York Life for us to see what you are doing, as well! 19Questions?
If you have any questions, please contact:
Zenobia Bass
Director of Foundation Relations
Boys & Girls Clubs of America
zbass@bgca.org
Office: (404) 527-7100
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