No. 81a | effective April 1, 2021 - REPUBLIC
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Rate Card
Joachim Gauck, Bürger
No. 81a | effective April 1, 2021
Frankfurter Allgemeine Zeitung – Portrait
Freedom begins in the mind
Pluralistic, sound, prudent. The Frankfurter Allgemeine Zeitung
illuminates current events in Germany and abroad from different
perspectives. From Monday through Saturday, it realistically places
affairs and developments in their larger context, presents controversial
viewpoints and sparks debate. The newspaper’s leading role in social
discourse is based on its independence and journalistic quality.
Top performers read F.A.Z. They are independent and appreciate smart
impulses to help them form their own opinions. For these deciders,
freedom begins in the mind, which is why the F.A.Z. is their preferred
reading material. The nation’s newspaper is the Number 1 at the highest
levels of ministries, executive boards and authorities. 2
Effective brand communication. Advertising in quality environments
is seen more positively, considered more credible and respectable.
Individual Solutions by REPUBLIC further enhance the effectiveness of
communication in the F.A.Z. even more. Whether storytelling or compre
hensive content marketing campaigns: The F.A.Z. guarantees lasting
communicative success. KEY FACTS
Publication: Mon–Sat
You will find further information at » www.republic.de/english
Copy prices: 3.10 Euro (Mon–Fri)
3.30 Euro (Sat)
Circulation: 199,899 copies
Coverage: 870,000 readers
Coverage deciders: 287,000 readers
Readership data
Men: 59 %
Women: 41 %
Age: ø 55 years
Net household income: ø 4,204 Euro
Source: F.A.Z.-Elite-Panel 2020; Quality Alliance Study; IVW III/2020 (Mon–Sat); AWA 2020; LAE 2020
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Frankfurter Allgemeine Zeitung – Readership
Top decision makers
in politics, economy and administration
With 60 %, the F.A.Z. is by far the most used medium of information
57 % 4,204 Euro
socio-economic status 1+2 ø net HHI per month
Total population: 22% Total population: 3,288 Euro
3
48 % 33 % 49 %
completed higher professional deciders2 high profile
education Highest proportion multipliers
Total population: 18% among the competition Total population: 25%
40 % 45 % 30 %
Sole decision makers
innovators or experts on money/capital investments,
when buying a car
trendsetters stocks and investment funds3
Highest proportion
Total population: 16% Highest proportion among the competition4
among the competition
1
For example board members of large corporations, politicians from federal and state cabinets and political groups and senior administrative officials; F.A.Z.-Elite-Panel June/July 2020, IfD Allensbach
2
Respondent’s profession: Managers or high level officials or owners, managing directors of a large company, director, freelancer or owner of a small to mid-sized commercial or trades business, farmer, family member working in the family business
3
Interested and often give advice, tips, am considered an expert; 4 National daily newspapers (excluding financial newspapers)
Source: AWA 2020
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Frankfurter Allgemeine Sonntagszeitung – Portrait
At home with the top performers
Intelligent, beautiful, unique. Excellent editorial content and information
of unmatched aesthetical quality – this unique blend results in the
journalistic enjoyment that makes the Frankfurter Allgemeine Sonntags
zeitung (F.A.S.) so special. Every weekend it offers unusual insights,
piercing analyses and daring viewpoints. Topics from the realms of
politics, life, features, business, money and living reach readers exactly
when they have the time to make careful decisions.
Top performers in private – the F.A.S. meets its users in a unique
circumstance. It is welcomed to their homes the way only family members
and good friends are. For this social elite, the F.A.S. is part of their
weekend ritual: high-income readers spend an average of two and a 4
half hours reading the paper.
More focused attention is another benefit for advertising in this environ
ment. Ads are enjoyed without distractions, just like the content. Intense
perception of ad messages is much more likely in the comforts of home
than amid the bustle of day to day life. Advertising perceived in these
surroundings sticks in the minds of opinion-leading target groups.
You will find further information at » www.republic.de/english KEY FACTS
Publication: Sundays
Copy price: 4.60 Euro
Circulation: 206,847 copies
Coverage: 820,000 readers
Readership data
Men: 64 %
Women: 36 %
Age: ø 56 years
Net household income: ø 4,262 Euro
Source: Copytest 2018; IVW III/2020; AWA 2020
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Frankfurter Allgemeine Sonntagszeitung – Readership
150 minutes 839 Euro
disposable income
ø reading time
per month
For 89% of the readers, the F.A.S. is
Welt Print total: 780 Euro
an indispensable part of a Sunday1
Die Zeit: 709 Euro
5
29 % 43 % 48 %
high profile
professional deciders2 academics
multipliers
Total population: 15% Total population: 18%
Total population: 25%
44 % 69 % 40 %
innovators or high willingness primarily quality-oriented
trendsetter to spend on travel consumers
Total population: 16% Total population: 52% Total population: 21%
1
Source: Copytest F.A.S., October 28, 2018, IFAK Institut GmbH & Co. KG, Taunusstein
2
Respondent’s profession: Managers or high level officials or owners, managing directors of a large company, director, freelancer
or owner of a small to mid-sized commercial or trades business, farmer, family member working in the family business
Source: AWA 2020
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Brochure inerts solutions information and booking
Corporate Ads
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Premium Zeitung Sonntagszeitung Kluge Köpfe Combination
Fixed formats, colour Premium placements1 Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
2/1 page page spread Opening Spread page 2 + 3 – – 199,780 – –
1/1 page Page 5 Politics, page 3 Business 83,900 88,760 78,000 2 159,880 2 164,680 2
Page 5 Business, page 3 Sports3 80,410 85,070 74,750 153,140 157,740
1/2 page corner / across Page 5 Politics, page 3 Business 53,880 56,990 43,540 96,150 99,220
Page 5 Business 51,540 54,520 41,650 91,920 94,860
1/3 page corner / across Page 3 Politics (across) 48,020 50,800 34,790 81,860 84,600
Page 5 Politics, page 3 Business 42,480 44,980 30,770 72,300 74,760
6
Page 5 Business 40,630 42,990 29,440 69,120 71,440
All rates in euro (€) exclusive value added tax
1/4 page corner / across Page 3 Politics 36,240 38,350 26,340 61,860 63,950
Page 5 Politics, page 3 Business 32,060 33,930 23,300 54,640 56,490
Page 5 Business 30,670 32,450 22,290 52,240 54,000
Corner tab 120 × 150 mm Page 1 Politics – – 24,490 – –
Section cover page – – 19,950 – –
Feuilleton, Business, Life, Money & More
Ad formats » see page 8
1–3
Footnotes and copy/closing dates » see next page
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Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
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Corporate Ads
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Standard Zeitung Sonntagszeitung Kluge Köpfe Combination
Fixed formats, colour Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
1/1 page 69,920 73,970 65,000 132,900 136,890
1/2 page corner / across 46,850 49,560 37,860 83,440 86,110
1/3 page corner / across / upright 36,940 39,080 26,760 62,750 64,850
1/4 page corner / across 27,880 29,500 20,260 47,420 49,020
1/5 page corner / across 22,450 23,750 16,290 38,160 39,440
1/6 page corner / across 4 19,110 20,220 13,660 32,280 33,380
2/1 page page spread5 153,820 162,730 146,900 296,210 304,990
7
2 × 1/2 page page spread across5 112,440 118,940 90,860 200,250 206,660
All rates in euro (€) exclusive value added tax
2 × 1/2 page fireplace/spread5 112,440 118,940 91,620 201,000 207,410
2 × 1/3 page fireplace/spread 5
83,480 88,320 62,620 143,910 148,680
2 × 1/4 page fireplace/spread 5
63,010 66,670 47,000 108,360 111,970
Reaching high performers digitally – no additional charge
When booking a standard or premium ad of 1/6 page or more, advertisers receive upon Ad formats » see page 8
request a full page ad in the multi-media edition of the F.A.Z. or F.A.S. in the same calendar
week at no additional charge. This lets them reach top performers digitally as well, as the
generous ad format guarantees maximum attention.
More information on the e-papers or multi-media edition on » page 17.
Copy and closing date: F.A.Z. Mon–Fri: previous day, 10.00 a.m., F.A.Z. Sat: Fridays, 8.30 a.m., F.A.S.: Wednesdays, 4.00 p.m.
For the products Technology & Automotive (issue date: Tuesdays) and Nature and Science (issue date: Wednesdays) the ad deadline is Tuesday or Wednesday of the previous week, respectively, at 3.00 p.m.
Base rates for standard placements, for special placements the rates on the previous page apply. Minimum and maximum formats upon request. A surcharge of 5 % is applicable if two or more consecutive ads are booked.
1
For Premium and Flexform ads (e.g. L or U shaped formats) the ad and material deadline is 7 working days before the deadline listed above. Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad
closing date. In case another customer submits a booking confirmation for a reserved premium placement, we reserve the right to release that reservation for booking if the booking of the reserving customer is not received within three working days.
2
Only page 5 Politics. 3 These formats require approval by the publishers. 4 The editorial office reserves the right to fill the page with ads to 1/3 page depth/width depending on the format.
5
For panorama ads with premium placement, different gross rates apply.
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Ad formats
w×d
1/1 page 1/2 page 1/3 page
371 × 528 mm corner: 245 × 396 mm corner: 245 × 264 mm
across: 371 × 264 mm across: 371 × 176 mm
upright: 120 × 528 mm
1/4 page 1/5 page 1/6 page
corner: 183 × 264 mm corner: 183 × 211 mm corner: 183 × 176 mm
across: 371 × 132 mm across: 371 × 105 mm across: 371 × 88 mm
Corner tab 2/1 page spread 2 × 1/2 page spread across
120 × 150 mm 766 × 528 mm 766 × 264 mm 8
120 × 120 mm
2 × 1/2 page fireplace/spread 2 × 1/3 page fireplace/spread 2 × 1/4 page fireplace/spread
516 × 396 mm 516 × 264 mm 391 × 264 mm
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Feuilleton
Literature, theatre, arts and music Fixed formats, Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
colour Zeitung Sonntagszeitung Kluge Köpfe Combination
... are some of the main interests of the culture-minded readers of the Books and Mon–Fri
F.A.Z. and Frankfurter Allgemeine Sonntagszeitung. There is hardly a Cinema1 Mon–Fri Sat Sun + Sun Sat + Sun
Feuilleton in Germany that reviews more books, discusses more theatre 1/1 page 27,970 29,590 26,000 53,160 54,760
performances and gives more space to art exhibits, with intriguing
1/2 page 18,740 19,820 15,140 33,370 34,430
socio-political perspectives added to the mix.
corner / across
Culture ads make their way onto the agendas of people with a passion
1/3 page 14,780 15,630 10,700 25,100 25,940
for literature, arts and music: More than one in five readers of F.A.Z. and corner / across
F.A.S. buy more than ten books a year (total population 9 percent);
66 percent are interested in the arts and culture scene (total population 1/4 page 11,150 11,800 8,100 18,960 19,600
40 percent); 76 percent of readers visit galleries, museums and art corner / across
exhibits (total population 47 percent). Advertisers in the Frankfurter 1/5 page 8,980 9,500 6,520 15,270 15,780
Allgemeine are sure to reach a target group that loves arts and culture. 9
corner / across
Arts and Culture2
1/4 page 17,290 18,290 12,560 29,400 30,390
corner / across
Corner tab
120 × 150 mm 6,490 6,860 5,320 11,630 12,000
120 × 120 mm 5,950 6,290 4,890 10,680 11,020
Closing and copy date:
F.A.Z. Mon–Fri: Previous day, 10.00 a.m., F.A.Z. Sat: Fridays, 8.30 a.m., F.A.S. / Combination: Wednesdays, 4.00 p.m.
1
Ads by publishers, music labels and movie renters for audio-visual media, books and movies in the Feuilleton.
2
Ads by museums, galleries, concert organisers or art dealers for exhibits, auctions, vernissages and cultural events
in the Feuilleton.
Ad formats » see page 8
Source: AWA 2020
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Brochure inerts solutions information and booking
Travel Advertising
Excellent travel environments for ads Frankfurter Allgemeine
Kluge Köpfe Combination
For most Germans, holidays are simply part of life: They still love to travel Thu + Sun
a lot. The most avid among them get their inspiration on Thursdays from Fixed formats, colour Placement Closing and copy date: Tuesdays, 9.00 a.m.
the travel page of the F.A.Z and on Sundays from the travel section in the
1/1 page Standard 64,090
Frankfurter Allgemeine Sonntagszeitung. With reports, first-rate
background pieces, smart tips and service information for which the travel 1/2 page across Standard 50,410
editorial office has received several awards.
1/4 page corner / across Premium page 1 31,290
The travel section market is a prime destination for ads, where advertisers Standard 26,230
reach the premium potentials: around 1.4 million readers are interested in Prices valid for tourism offices, tour organisators, spa managements, hotels, B&Bs, holiday apartments, air and cruise lines..
travel, over 1 million are willing to spend heavily on holidays, about Bookings outside the travel section are charged as Corporate ads (» see page 6).
770,000 travelled by air last year, and nearly 320,000 love to explore the
world on cruise ships.
Ad formats » see page 8 10
All rates in euro (€) exclusive value added tax
Premium
page 1
Premium
page 1
Source: AWA 2020
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Brochure inerts solutions information and bookingProperty Advertising
The home of successful communication Frankfurter Allgemeine
Kluge Köpfe Combination
The joint property market of the F.A.Z. and Frankfurter Allgemeine Fri + Sun
Sonntagszeitung is the place to go for property, building and living ads. Fixed formats, colour Placement Closing and copy date: Wednesdays, 4.00 p.m.
Every Friday and Sunday, readers turn to these pages to find profitable
1/1 page Standard 67,460
investments, information about new legal conditions or visions of the
way we will live tomorrow. Apart from classic property topics, the F.A.S. 1/2 page corner / across Standard 42,360
includes the Living section, an ideal environment for ads to make readers
1/4 page corner / across Premium page 1 31,050
feel right at home.
Standard 24,070
In this premium environment, ads reach a sought-after clientele: Bookings outside the property market are charged as Corporate ads (» see page 6).
around 860,000 decision makers for home and apartment purchases, Digital extension of your ad on FAZ.NET upon request. We will be glad to advise you.
over 810,000 owners of single or multi-family homes, as well as about
1.2 million people interested in living and interiors. Ad formats » see page 8 11
All rates in euro (€) exclusive value added tax
Premium Premium
page 1 page 1
Source: AWA 2020
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Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingBeruf und Chance For further formats please see special
Rate Card » Job Market
Targeted recruiting and employer branding Frankfurter Allgemeine
Kluge Köpfe Combination
The labour market is currently facing enormous challenges, specialists Sat + Sun
and executives need sound assessments of their opportunities and Fixed formats, Premium Placements1 Closing and copy date:
options. Employers need to be where those people go for information: colour Beruf und Chance Friday of previous week, 1.00 p.m.
In the Beruf und Chance section, which also includes the F.A.Z. Job 1/1 page Standalone in the editorial 83,380
market and the F.A.Z. Education market with information about training environment
opportunities for professionals. This is where employer branding and
1/2 page Standalone in the editorial 52,460
recruiting activities reach more than 1.5 million people, about 60 percent across environment
of them striving for professional success. About half also hold a university
degree, and 28 percent are employed at the management level. 1/4 page Standalone in the editorial 29,860
corner / across environment
Sat + Sun
Fixed formats, Closing and copy date: 12
colour Classified ads Wednesday, 4.00 p.m.2
All rates in euro (€) exclusive value added tax
1/1 page Job market 41,690
Teaching & Research 37,520
1/2 page Job market 26,230
across Teaching & Research 23,600
1/4 page Job market 14,930
upright / across Teaching & Research 13,440
1/6 page Job market 10,170
upright / across Teaching & Research 9,150
Premium
1/8 page Job market 8,030
Placement upright / across Teaching & Research 7,230
Beruf und
Chance Job ads (fixed format, minimum size 1/8 page) are also published in the digital Job market of FAZ.NET for 60 days at
no extra charge. Bookings outside of the Beruf und Chance section are charged as Corporate ads (» see page 6).
1
Rates for premium placements also apply to placement in a special topic. If premium placement in the F.A.S. is not possible
due to divergent section layout, the customer receives an equal or higher value placement in another section.
Source: AWA 2020 2
with proof Tuesdays 2.00 p.m.
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Brochure inerts solutions information and bookingMillimetre rates For information on ad calculation » see page 21
Frankfurter Allgemeine Frankfurter Allgemeine Frankfurter Allgemeine
Zeitung Sonntagszeitung Kluge Köpfe Combination
Island ads und Basic rate, colour Mon–Fri Sat Sun Mon–Fri + Sun Sat + Sun
Island ads 87.30 96.70 80.40 165.20 174.40
Island ads Books and Cinema 1
34.90 38.70 25.20 59.20 62.90
Island ads Arts and Culture2 54.90 60.00 47.30 100.70 105.70
Basic rate without standalone 18.00 20.40 16.20 33.70 36.10
Closing and copy date: F.A.Z. Mon–Fri: Previous day, 10.00 a.m., F.A.Z. Sat: Fridays, 8.30 a.m., F.A.S. / Combination: Wednesdays, 4.00 p.m.3
Frankfurter Allgemeine
Kluge Köpfe Combination
13
Classified ads Mon–Sat + Sun
All rates in euro (€) exclusive value added tax
b/w colour
Art market – Art dealers, auctions, galleries (Sat + Sun) 13.30 21.80
Closing date: Wednesdays, 4.00 p.m.
At the movies (Thu + Sun) – 11.80
Closing date: Mondays, 6.00 p.m.
Travel – Basic rate4 (Thu + Sun) – 13.70
Closing and copy date: Tuesdays, 9.00 a.m.
Property standard (Fri + Sun) – 16.10
Closing and copy date: Wednesdays, 4.00 p.m.
Island ads must have a minimum height of 30 mm, property ads are standard 50 mm.
1
Ads for publishers, music labels and movie renters for audio-visual media, books and movies in the Feuilleton.
2
Ads by museums, galleries, concert organisers or art dealers for exhibits, auctions, vernissages and cultural events in the Feuilleton.
3
For the products Technology & Automotive (issue date: Tuesdays) and Nature and Science (issue date: Wednesdays) the ad deadline is Tuesdays or Wednesdays of the previous week, respectively, at 3.00 p.m.
4
The rates listed above apply to cultural administrations, tourism associations, sanatoria, hotels, B&Bs, travel operators, tourist offices, air and cruise lines, holiday homes/apartments commercial..
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Relevant topics
that get people involved
Decision makers in business, interested investors as well as culture
and travel lovers – those are the premium target groups that get their
information from the special topics of the F.A.Z. editorial office and
F.A.Z. supplements. From editorial inserts on literature set against the
backdrop of the two large German book fairs, to special supplements
on mid-sized businesses, investment funds, new technologies, energy
or travel – advertising in these environments addresses highly involved
target groups who appreciate the high journalistic quality and relevance
of the content for their professional and private lives.
14
Whether cross-media solution, extension of a print special or as an
exclusive online supplement – the presence in the corresponding
environments on FAZ.NET ideally complements ads in a special topic.
For an updated overview of special topics please contact your
» sales representative
Premium Premium
page 1 page 1
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Brochure inerts solutions information and bookingSpecial ad formats/positions
A grand stage for even more attention Ear pice (F.A.Z./F.A.S.)
Cover page
Half Cover + 3rd cover + 4th cover (only F.A.S.)
2 x 1/2 page + 2 x 1/1 page
The striking opulence of a Half Cover and Flying Page or the playful
subtlety of an individually tailored Flexform ad: with ad specials and special
positions in the F.A.Z. and Frankfurter Allgemeine Sonntagszeitung,
advertisers take centre stage. More grand entrances are guaranteed by
banderoles or fragrances, neon and metallic inks as well as the use of
coloured or transparent paper.
The REPUBLIC team will be glad to advise advertisers on the many
possibilities for staging their very own unique ad. The team develops
individual solutions to address specific target groups and attract even
more attention.
Find your personal contact at » www.republic.de/english 15
Flying Page (F.A.Z.) Flexform ad (F.A.Z./F.A.S.)
4 x 1/2 page Individual formats upon request
Further formats, rates, lead times and placement options upon request.
Certain formats require approval by the publishers.
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Brochure inerts solutions information and bookingBrochure inserts
A strong presence with inserts
Brochure inserts in the F.A.Z. and the Frankfurter Allgemeine Sonntags
Hamburg
zeitung in the full or subscription circulation enjoy the full attention
of premium potentials all over Germany. They can also be targeted at
specific areas: by Nielsen regions, federal states, metropolitan areas
Bremen
(see map at the right) or as partial insertions for subscribers only.
Berlin
Nielsen 1
You can also book a digital extension of your insert, for a presence in
F.A.Z. Kiosk that reaches all digital users. Striking Full Page ads in the Hannover
e-papers call attention to your inserts. Moreover, you can include links1
to guide users specifically to your information. Nielsen 2 Nielsen 5–6
Rhine-Ruhr
Cross media 16
(with digital issues)
Nielsen 7
All rates in euro (€) exclusive value added tax
F.A.Z. F.A.S. F.A.Z. F.A.S.
Weight Mon–Sat Sun Mon–Sat Sun Rhine-Main
Nielsen 3a
Up to 25 g 143 ‰ 148 ‰ 129 ‰ 133 ‰
Up to 30 g 147 ‰ 152 ‰ 132 ‰ 137 ‰ Nielsen 4
Up to 40 g 157 ‰ 162 ‰ 141 ‰ 146 ‰
Up to 50 g 167 ‰ 172 ‰ 150 ‰ 155 ‰ Stuttgart
Nielsen 3b Munich
1
Rates for links upon request.
The rates apply to full circulation. Higher weights upon request.
Partial insertion: Rates, regions and print runs upon request. Minimum insertion: 50,000 copies.
Inserts circulation: The current insert circulation is conveyed with the order confirmation – also for partial insertions and the individual print locations. Quarterly variations of circulation are possible.
The actual circulation may therefore differ from the value listed in the order confirmation. The current circulation figures can be obtained from the respective department.
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Brochure inerts solutions information and bookingDigital Editions
Present in the e-paper and multi-media edition
The F.A.Z. Kiosk app presents the print media of the Frankfurter Allgemeine
in digital editions for mobile target groups. Readers have a choice of two
formats: the classic e-paper or the multi-media edition optimised for all
mobile devices. Users appreciate having these options: They give the
digital editions an average score of 1.9.1
Advertisers booking full page ads reach interested potentials – with high
visibility on page 2 or content relevance in the sections. They also benefit
from the positive development of the e-paper’s circulation.
The package includes:
• Fixed placement for one week in the chosen medium
17
• Documentation with extensive reporting
(ad impressions, clicks, click rates)
All rates in euro (€) exclusive value added tax
• Placement of the Full Page ad between the content pages in the e-paper
and between section and article pages in the multi-media edition
Full Page Ad (upright / across) Digital F.A.Z. and F.A.S. Digital F.A.Z. Digital F.A.S.
Placement Number of ads Rate Number of ads Rate Number of ads Rate
Premium page 2 7 15,660 6 10,730 1 5,120
Section Standard 7 12,480 6 8,580 1 4,090
Weekly sections2 8 8,580 – – – –
1
User survey digital subscribers 2018, 1,069 respondents
2
Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/Living (Minimum booking period: 4 weeks)
Different rates apply to full page ads for publishers, music labels, movie renters as well as museums and galleries in the Feuilleton. Information upon request.
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Brochure inerts solutions information and bookingCross-media campaign
Individual and cross-media Best Case: Siemens Healthineers
Digital: Three-part storytelling with specially produced videos as well as an English version
REPUBLIC works with advertisers to develop creative appearances, and of the three parts, plus design of a content hub
implements all of the measures – from planning to production and all the Print: Full page advertorial in the F.A.Z. plus envelopment of F.A.Z. copies with individually
way to release. designed sleeve for distribution at the AGM
For Siemens Healthineers, for instance, three health experts are intro
duced. They share their personal visions and present innovative technolo
gies. Siemens Healthineers is placed in the quality environments of the
Frankfurter Allgemeine as an instrumental player in shaping tomorrow’s
health care.
Content hub with
all three articles of
the series
18
Storytelling with an
Advertorial Banderole expert at Siemens
Healthineers
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Brochure inerts solutions information and bookingAdvertorials
Lasting impact
... with advertorials in the media of the Frankfurter Allgemeine: This is
where advertisers score with sound content and position themselves as
experts in their fields. The REPUBLIC team offers ...
• implementation with one partner: From conceptualisation to texts,
images, illustrations, and layout, all the way to publication, a professional
solution entirely to your specifications is delivered.
• expert competence: A personal advisor and a team of specialist editors
and designers support advertisers with the creation of their advertorial
and the perfect integration into the media.
• more attention in credible environments: Thanks to its native design, the 19
advertorial is met with greater reader interest. Relevant content in quality
media offers added value – and is received more intensely.
Please see » www.republic.de for more information and best cases (only in
German). Feel free to contact us for an individual consultation and detailed F.A.S. F.A.Z.
proposal.
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Brochure inerts solutions information and bookingManufaktur
Smart concepts
and unique campaigns
... are developed by the F.A.Z. Media Solutions Manufaktur. They create
individual solutions for advertisers and agencies including allround
service and intensive consulting. The experts of the Manufaktur offer
customized service packages that meet the highest demands – from
idea and concept to graphics, text, programming, shooting and film
production, all the way to success monitoring.
From advertorials and infographics to digital storytelling and branded
content, all the way to events and ad specials – these tailormade solutions
put brands at the very top of the agenda with prime target groups. 20
The Manufaktur ...
• offers ideal conditions for strong content marketing: The Frankfurter
Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print to digital to highprofile
event formats.
• analyses markets, target groups and brands based on individual
requirements and develops crossmedia communication programmes
specific to the customer’s needs.
• is a onestop partner for implementing the solutions: with a team
of communication and content experts, market researchers, event
specialists, graphic designers, web programmers, photographers,
film makers and illustrators.
Discover exciting cases at » www.republic.de/best-cases or simply
contact us directly.
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingDiscounts and ad calculation
Discounts Ad calculation
Island ads
Euro discount
mm rate × ad height in mm × number of text columns
gross rate from discount Type area (w×d): 371 × 528 mm
100,000 2% Individual placements and combinations like Island, Corner, Partial Page
200,000 4% and Panorama ads outside of the classifieds are calculated according to
the rate card for Corporate ads (» see page 6).
300,000 6%
Discounts do not apply to inserts.
Ad section Editorial section
Column width 8 columns à 45 mm 6 columns à 57 mm
For ads placed in the F.A.Z. Kluge Köpfe Combination (F.A.Z. and
Frankfurter Allgemeine Sonntagszeitung), rates and formats (same 1 column 45 mm 57 mm
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format/motif) for Corporate ads apply according to this rate card. They 2 columns 91 mm 120 mm
are run in the same week. The ad in the F.A.S. therefore appears either the
All rates in euro (€) exclusive value added tax
3 columns 138 mm 183 mm
Sunday before or the Sunday after the F.A.Z. publication date.
4 columns 184 mm 245 mm
5 columns 231 mm 308 mm
6 columns 277 mm 371 mm
7 columns 324 mm
8 columns 371 mm
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingTechnical data For more information on technical specifications
please contact your » sales representative
Technical data Technical Information Inserts
Printing method: Offset, consistent four-colour printing Format: min. 105 × 148 mm (DIN A6)
(Process standard newspaper printing ISO 12647-3) max. 280 × 390 mm folded (fold on the long side)
Screen: 48 lines/cm Booking deadline: 10 days before insertion date
Image resolution: Colour/grayscale images: 240 dpi Insert shipping: Frankfurter Societäts-Druckerei GmbH
Line art: 1270 dpi Druckzentrum Mörfelden, Warenannahme, Tor 1, Industriegebiet
ICC profile: „WAN-IFRAnewspaper26v5“ Kurhessenstraße 4–6, 64546 Mörfelden-Walldorf
Min. font sizes: positive 6 pt Pressedruck Potsdam GmbH, Abt. Weiterverarbeitung
negative 8 pt Friedrich-Engels-Straße 24, 14473 Potsdam
screened 12 pt Süddeutscher Verlag Zeitungsdruck GmbH, Weiterverarbeitung
Min. line sizes: positive 0.5 pt Zamdorfer Straße 40, 81677 München
negative 1 pt The amount of insert copies to be shipped to each printing plant will be indicated
Data format: PDF/X-1a in the order confirmation.
Delivery free of charge no earlier than 8 and no later than 3 work days before the insertion date. Advertising
Data delivery material must be sorted. Required information on the delivery note: publication for the insertion “F.A.Z.” or
“F.A.S.”, issue date, customer ordering the insert, insert title/design or item number, sender, sender’s contact 22
E-mail: media-solutions@faz.de
person, total quantity of the delivery, number of palettes/quantity per palette.
If you have any questions on supplying materials for print, please contact us
Monday through Friday from 8.00 a.m. to 6.00 p.m. at +49 69 75 91-11 45. Technical requirements for inserting third party brochures
Ads can also be submitted through the Online Booking System OBS: For unfolded inserts (single sheet, min. DIN A4) the weight of the paper must be at least 130 g/m². With lower
» www.obs-portal.de weights, the insert must be folded once. Fanfolded inserts, round and oval formats, and embossed inserts
cannot be inserted.
Other terms
• Final approval of publication is granted no later than 1 week before publication if a binding sample is
provided.
• Exclusion of competition cannot be guaranteed. The publisher reserves the right to accept multiple
insertions.
• Last cancellation date: 20 days before publication.
• Inserts may not resemble the newspaper in layout and print.
• The publisher will distribute the insert with due care and diligence. Up to 3 % false deliveries or losses are
considered normal.
• Inserts may not contain third party advertising.
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingPublisher information
Publisher Advertising Marketing Note on pricing information
Frankfurter Allgemeine Zeitung GmbH REPUBLIC Marketing & Media Solutions GmbH All prices in this rate card are presented in Euro (€)
Postal address 60267 Frankfurt am Main and do not include currently applicable VAT.
Office address Hellerhofstraße 2–4 Mittelstraße 2-4, 10117 Berlin
60327 Frankfurt am Main Terms of payment
Managing Directors
All rates/invoices are in Euro (€). Invoices are payable on receipt.
Order registry Ingo Müller, Jürgen Maukner In the event of default in payment or deferral, the publisher reserves
Telephone: +49 69 75 91-33 44 the right to request payment in advance for new advertisements.
Trade registry
E-mail: media-solutions@faz.de
HRB 225441 B, Local court Charlottenburg Agency commission
ZIS-Numbers The agency commission is 15 % and only granted to
VAT-ID No.
F.A.Z.: 100 130 registered advertising agencies.
F.A.S.: 102 781 DE 338 853 389
Box number charges (VAT not included)
Frequency of publications Tax-ID No.
Collection by advertiser: 4.30 €
Daily, except bank holidays 30/490/50859 Delivery inside Germany: 12.50 €
F.A.Z. Mondays to Saturdays, F.A.S. Sundays Delivery abroad: 13.50 €
Internet 23
Airmail delivery overseas: 21.00 €
Place of publication » www.republic.de/english
All rates in euro (€) exclusive value added tax
Frankfurt am Main Technical details and data delivery
General terms and conditions
» see page 22
» www.republic.de/english
Bank accounts
Deutsche Bank
IBAN DE96 5007 0010 0037 8398 00
BIC DEUTDEFFXXX
Commerzbank
IBAN DE39 5004 0000 0590 4917 00
BIC COBADEFFXXX
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingFrankfurter Allgemeine
More information at
Media brand for top target groups » www.republic.de/english
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Frankfurter Allgemeine Frankfurter Allgemeine F.A.Z. Magazin – F.A.Z. Quarterly – FAZ.NET –
Zeitung – the daily paper Sonntagszeitung – at home the most beautiful inspiration and impulses F.A.Z. Metropol – quality journalism any
of top performers with the top performers pages of F.A.Z. for the world of tomorrow business in Rhein-Main time and anywhere
F.A.Z. Digitec – all there is to
FAZ.NET-App – F.A.Z. Der Tag – know about digitalisation and F.A.Z. Podcasts –
always soundly informed, the key news of the day technology from the world of F.A.Z. Einspruch – all about audio on demand for F.A.Z. Newsletter –
with personalisation function in an app the F.A.Z. state, law and taxes mobile target groups always up to date
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingFrankfurter Allgemeine
Cross Media Brand Reach
17.3 million users per month
Other Print Media
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F.A.Z. Quarterly: 60,000 copies
F.A.Z. + F.A.S. FAZ.NET m.faz.net + F.A.Z. Apps Print run
3.9 Mio. + 4.6 Mio. + 8.8 Mio. F.A.Z. Metropol: 20,000 copies
Distributed circulation
Print + Online Print + Online + Mobile/Apps
= 8.5 Mio. = 17.3 Mio.
Source: b4p 2020 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net reaches
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
Brochure inerts solutions information and bookingWe are always at your disposal.
You can find your contact person at
» www.republic.de/english 26
Ad specials/ Communication Publisher Contacts
Portraits Corporate Ads Sections/Categories Millimetre rates Special topics Discounts Technical data
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