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Issue 10 | 2013 + Northern Cape A South African Business Events Gem + Temporary Structures Showcase Events ‘Outside the Box’ + Top 15 Business Travel Markets Emerging Markets Grow
16 24 26
www.theevent.co.za
Cover: Northern Cape Tourism Authority
Tel: +27 53 833 1434
info@experiencenortherncape.com
www.experiencenortherncape.com
Publisher: Lance Gibbons
lance@filmeventmedia.co.za
Contents
Executive Editor: Maya Kulycky Top 15 Business Travel Markets 02
maya@filmeventmedia.co.za
Manager, Special Projects: Taryn Fowler Africa Goes to IMEX America 04
taryn@filmeventmedia.co.za
Key Account Manager (SA):
Industry Meets to Discuss Digital Trends 05
Nina Zani
Nina@theevent.co.za Loeries Creative Week 2013 06
Sales Manager (Outside SA):
Shaun Ross
SETE Puts Sporting Events in the Spotlight 08
shaun@filmeventmedia.co.za
Head of Design:
Strong Meetings Growth for International Associations in 2014 10
Jess Novotná
jess@filmeventmedia.co.za Zambia and Zimbabwe Gain Exposure from UNWTO 12
Editorial and Design Co-ordinator:
Danielle Illman
Event Greening Forum: A Greener Festival Awards 14
danielle@filmeventmedia.co.za
Temporary Structures Showcase Events ‘Outside the Box’ 16
57 2nd Avenue, Harfield Village, Claremont
7708, Cape Town, South Africa
Tel: +27 21 674 0646 Zimbabwe Welcoming the World 24
www.filmeventmedia.co.za
Sanganai/ Hlangani 2013: Expect to be Bigger and Better 26
Northern Cape: A South African Business Events Gem 28
DISCLAIMER:
Opinions expressed in The Event do not necessarily represent Events 32
the official viewpoint of the editor or the publisher, while
inclusion of adverts/advertising features does not imply
endorsement of any business, product or service. Copyright Industry Moves 34
of this material is reserved. While every effort has been made
to ensure the accuracy of the information contained in this
publication, The Event and/or its employees may not be held
Associations 36
liable or responsible for any act or ommission committed
by any person, including a juristic person, referred to in this Opportunities 38
publication. It and they furthermore accept(s) no responsibility
for any liability arising out of any reliance that a reader of this
publication places on the contents of this publication.
Product Showcase 39
Join us Directory 40
www.t heevent .co.za T HE EV ENT | 01
NEWS
Top 15
Business Travel Markets
T “
he latest instalment of the GBTA countries in the Asia Pacific and Latin America
BTI™ Outlook - Annual Global regions - will permanently reshape the business The report, which
Report & Forecast, sponsored by travel landscape.
details travel
Visa, Inc., lists the top 15 business “Travel is indispensable to trade, commerce
travel markets in the world. It also forecasts and business expansion in a global economy,” spending in 75
global business travel spending – which is said Michael W. McCormick, GBTA executive
expected to rise throughout 2013 and continue director and COO. “This report shows that countries, along
its ascent over the next several years. The new opportunities are opening up in markets
with the top
report also reflects a rapidly changing global around the world for companies willing to
order in which emerging market strength is invest in business travel to drive growth. It also industries, economic
set to change the business travel landscape. serves as yet another wake-up call for the U.S.
Global spending on business travel is and Europe to improve aging infrastructure, factors and
forecast to reach $1.12 trillion in 2013, a establish fiscal order and stay competitive,
characteristics that
5.4% increase from 2012, with travel spend because emerging economies are increasingly
stabilizing after a year rocked by worldwide focused on meeting their own fast-growing influence business
economic and political uncertainty. business travel needs.”
Steady business travel spending in the While it is clear that business travel travel, finds that
second half of 2013 is expected to lay the spending is expected to grow across the
developing markets
foundation for 8.2% growth in 2014, followed globe, the report says that BRIC nations can
by 7.6%, 7.2% and 7.1% growth in 2015, 2016 generally expect to see much stronger growth around the world …
and 2017 respectively. in business travel spending compared with
The report, which details travel spending more established markets like the U.S. and will permanently “
in 75 countries, along with the top industries, Western Europe. (The one exception among
reshape the business
economic factors and characteristics that the BRIC nations is Brazil, where robust
influence business travel, finds that developing growth in 2013 and 2014 is expected to slow in travel landscape.
markets around the world - particularly the following years.)
TOP 15 BUSINESS TRAVEL MARKETS
Country 2012 Total Spending Percentage Growth vs. 2011
United States $262 billion 4.4%
China $196 billion 13.2%
Japan $65.2 billion -1.2%
Germany $50.5 billion 1.1%
United Kingdom $40.2 billion 0.1%
France $35.7 billion -2.1%
Italy $32.7 billion -7.5%
South Korea $30.5 billion 2.8%
Brazil $30.1 billion 9.3%
India $22.1 billion 5.8%
Canada $22.0 billion 1.4%
Australia $21.1 billion 2.8%
Russia $20.4 billion 2.6%
Spain $17.9 billion -8.0%
Netherlands $17.8 billion -4.5%
02 | T HE E VENT w w w . t h eev ent. c o . za
NEWS
Africa Goes to IMEX
America
A: It is important for the SANCB to to meet and do business with countries
attend IMEX America to position South across Africa. This is a continent that’s
Africa as a premier business events working in collaboration to offer the very
destination in a growing market and to best of its beauty, service-ethic, capability,
generate leads to reach the targets set for accessibility and value for money for
our industry. South Africa and the rest of business events. We’re organised in Africa
the region and continent have emerged and we have the skill and track record that
as strong and attractive players in global speaks of success and offers the assurance
I
business event hosting, having the track of excellent, professional, awesome
MEX America, the US’s largest record, capability and ambition to host a business event delivery.
domestic and worldwide exhibition growing number of global business events.
for the incentive travel, meetings and IMEX America offers a valuable platform Q: This year IMEX America’s pre-show
events industry will be holding its third and opportunity for our industry to invite education day has been changed to provide
edition from 15-17 October in Las Vegas, the larger Americas’ business event education sessions from the Hospitality
Nevada. The Event spoke to Amanda market to “Rise With Us”: to bring their Sales & Marketing Association International
Kotze-Nhlapo, Executive Manager at the events to South Africa for a conference or (HSMAI), the International Special Events
South Africa National Convention Bureau, meeting that’s not only professionally and Society (ISES), the Green Meetings Industry
and Mati Nyazema, CEO of Sandton excellently organised and delivered, but Council (GMIC) and Site as well as “deep-
Convention Centre about what African that’s also offered in a destination that’s dives” for meetings business owners with
participants expect from the event. accessible with excellent value for money at least 15 years’ experience. What value do
and a warm, friendly and hospitable ‘can- you think these sessions could provide to
do’ culture. African attendees?
Q: Do you think it is important for other A: Naturally, information sharing and
African countries to attend as well? Why or networking sessions are always of immense
why not? value to all delegates. The IMEX pre-show
education days will be no exception, and
A: Definitely. The continent is home to we congratulate the organisers on this new
seven of the fastest growing economies format. It gives us a valuable opportunity
in the world today. Infrastructure to gain insights from important groups
development proceeds apace, and Africa and people in the industry. In keeping
already has a proud track record in big up with this world trend, we have also
event hosting. This gives a scenario that’s structured Meetings Africa to also begin
ripe with potential: potential the South with BOND day - we are a global show that
African National Convention Bureau is is on par with global trends. North America
working hard to harvest for a continent is a market with an incredible amount of
that has business event ambitions of a experience when it comes to business
global scale, and that’s already making events. We can certainly benefit from this
a significant mark in the global sector. information sharing opportunity. That said,
Amanda Kotze-Nhlapo
Meetings Africa is now fully committed to our experience and contribution to the
an irrevocable path of being a pan-African business events industry is growing. The
Amanda Kotze-Nhlapo, exhibition and to put substance to the election this year of David Sand as global
Executive Manager at the claim that the business events offering of president of SITE (Society for Incentive and
South Africa National South Africa in particular and the rest of Travel Executives) is significant because
Convention Bureau the continent in general is professionally this is the first time ever that an African
managed, streamlined, service orientated has been elected SITE global president and
Q: Why is it important for SANCB to and ambitious for growth. It also gives he will certainly help build South Africa’s
attend IMEX America? global business event buyers one exhibition reputation at IMEX America.
04 | T HE EVE NT w w w . t h eev ent. c o . z a
NEWS
A: IMEX America is not only an American education sessions from the Hospitality
business tourism event but it also brings Sales & Marketing Association International
together the global business tourism (HSMAI), the International Special Events
community under one roof. This gives the Society (ISES), the Green Meetings Industry
SCC the opportunity to showcase what Council (GMIC) and Site as well as “deep-
it offers to the international market. This dives” for meetings business owners with
event provides the platform to network with at least 15 years’ experience. What value do
a host of buyers at a single event thereby you think these sessions could provide to
maximising our return on investment (ROI). African attendees?
Q: What do you expect the reception will A: These educationals provide valuable
be for African convention centres at IMEX content in relation to what the international
America? trends are currently delivering within each
specific sector. This information allows us
A: With the focus currently on Africa, to bench mark our current objectives to
international exhibitions always ensure that align with the global agenda.
there is good representation from venues
within Africa. International Associations Q: Is there anything you would like to
Mati Nyazema who have not had any meetings within add?
Africa use this exhibition to research and
review what products Africa has to offer in A: Investing in trade shows like IMEX
Mati Nyazema, CEO of order to secure a meeting on the continent. assist the SCC in growing as a Brand.
Sandton Convention There is always a keen interest in Africa as These exhibitions are an integral part
Centre it is seen as a “new” frontier for meetings. of our marketing strategy and continue
to provide a strong platform for brand
Q: Why is it important for the SCC to Q: This year IMEX America’s pre-show awareness thereby ensuring we are top of
attend IMEX America? education day has been changed to provide mind within our target market.
Industry Meets to Discuss
Digital Trends
T
he African tourism industry when it comes to engaging with tourists (www.southafrica.net with associated in-
gathered in Cape Town, South digitally, as it has been utilizing e-tourism country sites), attracts over 3.2 million online
Africa recently to discuss how to marketing for six years. visits a year, in 2012 over 200 000 people
make the most of the digital and “The online environment has yielded booked their trips online to South Africa, and
social media ecosystem. phenomenal results for our destination,” South African Tourism’s combined trade and
The E-Tourism Africa Summit, was says Nzima. “Our organisation is proud to be consumer-facing Facebook pages and Twitter
presented by e-Tourism Frontiers in associated with the E Tourism Africa Summit. feeds have over 747 000 friends and followers.
partnership with South African Tourism This event has become a highlight in the Warrick Godfrey, Client Partner Sub-
- who are globally recognised for their tourism calendar. It’s exciting to note how Saharan Africa, Facebook, says over a million
ground-breaking approach to genuine receptive the South African trade is to using people use Facebook on a monthly basis
integrated marketing within the travel and digital to grow their businesses.” noting, “the power of your friends is one of
tourism sector. Nzima noted that business tourists are the biggest drivers for hoteliers to get their
Thulani Nzima, Chief Executive Officer at even more “sensitive” to digital marketing, brand ranking.”
South African Tourism told The Event, “You and are a key audience as they travel These people and businesses keep track
see a shift in terms of the type of tourism extensively and share information on where of what’s happening in South Africa, they
customer that exists today. You have to talk to they visit with others. look out for suggestions of new experiences,
this new customer in the language that they South Africa’s online sales (via Expedia and they post stories and share pictures of
understand and use the platform that they and affiliates) now exceed R770 million their own South African holiday online for
use.” South Africa is a leader on the continent annually. The South African Tourism website others to enjoy.
www.t heevent .co.za T HE EV ENT | 05
NEWS
Loeries Creative Week 2013
C
ape Town, South Africa became “In many ways, the Loeries is a beacon Congratulations to all the winners!
a creative hub in September of broader industry trends,” says Loeries AFRICA & MIDDLE EASE - LIVE EVENTS
as over 4 000 members of the CEO Andrew Human. Campaign Bronze | First National Bank Namibia/
brand communication industry Film & Event Media hosted the UEPO, Unlimited Electronic Pricing Option |
met to network, be inspired and educated Loeries Expo – a creative event featuring Advantage Y&R | Putpocket
at the Loeries Creative Week. activations, giveaways and prizes. LIVE EVENTS
Exhibitors included DStv, Unilever, SAA, Campaign Gold | Volkswagen/VW Corporate |
Hertz, Woolworths, The SpaceStation, Ogilvy & Mather Cape Town | Street Quest
Mediamark, Adams & Adams, Meltwater, Campaign Silver | Standard Bank/ Joy of Jazz |
Rocketseed, Chini Africa and Cape Town TBWA\Hunt\Lascaris Johannesburg | Pigeon
Tourism. “The expo has exploded this Jazz
year with a variety of brands being able Campaign Bronze | Brandhouse Beverages/
to activate and market themselves to all Johnnie Walker Platinum Label | King James
delegates. Taryn Fowler, the exhibition Group | 1l Bottle Bottle Store
organizer, has been working closely with Campaign Bronze | Audi SA/ Audi A3 Sportback |
Robert Turner Tattoos at the Film Event Media the exhibitors, driving home creativity and Ogilvy & Mather Cape Town | #AudiA3Exchange
stand at The Loeries Expo
out of the box promotions to ensure that Campaign Bronze | World Wildlife Fund/ Earth
There were 3 000 entries to the Loerie creativity at Loeries 2013 is at an all-time Hour | Ogilvy & Mather Cape Town | Things To
Awards this year, which recognise, reward, high,” says Film & Event Media CEO Lance Do In The Dark
and foster creative excellence in brand Gibbons. Campaign Bronze | Absa/L’Atelier | The Jupiter
communications. This includes honouring The following are the winners of the Drawing Room (South Africa) Johannesburg |
the best events of the year. “Live Events” category. There is not substitute for Real Experience
CTICC An Unconventional
Convention Centre By CTICC
It is this flexibility that has resulted in the
centre playing host to diverse events such
as Disney on Ice, which saw the exhibition
halls being converted into an ice rink and
the Cape Premier Yearling Sale, which saw
over 300 yearlings being housed in stables
in the exhibition halls.
With over 1 000 secure, easily accessible
on-site parking bays available to visitors,
parking at the CTICC is never a problem.
CTICC, Gym for Life The centre is also conveniently located
T
close to the MyCiti Integrated Rapid Transit
he Cape Town International their families and spectators, two of the (IRT) route and getting around the city is
Convention Centre (CTICC) was centre’s exhibition halls were converted into convenient and easy.
the official host venue for the a full scale competitive gymnasium. With In addition to our world class
international 2nd World Gym for over 10 000m² of dedicated, column-free amenities, which include easy accessibility
Life Challenge, which took place in July this space, CTICC provides the ideal backdrop for people with disabilities, the centre also
year. This event saw international gymnastic for a diverse array of events. The exhibition offers complimentary Wi-Fi, 24 hours a day
teams from across 20 countries converge halls are sub-divisible and can be tailored to all visitors.
at the CTICC in their quest to be crowned to meet any and every need – configuring To find out more on the CTICC and its world
World Gym for Life Champion. into separate venues for smaller exhibitions, class service offerings visit www.cticc.co.za or
To accommodate the 1500 participants, banquets or conferences with ease. call us on 021 410 5000.
0 6 | T HE E VENT w w w . th eev ent. c o . za
NEWS
SETE Puts Sporting
Events in the Spotlight
A
frica’s sports and tourism
industries are set to converge on
Durban, South Africa from 22-24
“
October for the third annual
Sports & Events Tourism Exchange (SETE)
Over 60
2013. SETE brings together industry
leaders for discussions on hosting key international
sporting events on the African continent. Sugen Pillay
We spoke to Sugen Pillay, Business buyers especially
Development director of Thebe Exhibitions
from emerging Is the number of
and Projects, which organises SETE, about attendees from outside of
what is on the agenda this year. markets such as South Africa expected to
have grown this year?
This is the third annual China and India We will be hosting more international
SETE - what are expected are expected to buyers than last year and we are expecting
to be the highlights of
this year’s event?
The conference at this year’s event will be
“
attend this year’s
a growth in visitor numbers as compared
to last year. The interest globally in SETE is
gaining momentum and with international
debating key issues affecting the growth event. media partners such as Sports Pro we are
of the industry not just in South Africa but confident that the increase in awareness
on the continent. The debate about South of SETE globally will lead to an increase in
Africa hosting the next Summer Olympic foreign delegates and visitors attending the
Games and/or the Commonwealth Games How does SETE help event in the future.
and other international sports events need to showcase Africa’s
to be agreed upon at this year’s SETE experience and expertise What Hosted Buyers will
conference. Clarity about the role that local in hosting and managing be attending SETE this
government should be playing in supporting events? year?
major events and the need to work together At this year’s conference there is a panel Over 60 international buyers especially
as a continent to host international discussion involving key stakeholders from emerging markets such as China
events are some of the goals of this representing sports and tourism on and India are expected to attend this
year’s event. We also hope to make some the continent to debate the need for year’s event. These buyers represent
announcements of key international events a coordinated strategy to grow sports international sports federations looking
that will be hosted in South Africa from the tourism on the continent. We have invited for destinations and venues that have the
buyers that will attend SETE this year. representatives from key associations capacity to host their events; sports tour
and federations representing the interests operators that have an interest in bringing
of the sports and tourism industries in groups of sports tourists to SA; agents
Africa to participate in this debate, as that represent national sports federations
well as Tourism & Sports Ministers from from northern hemisphere countries that
countries in Africa that are serious about will be looking for facilities in SA to use
sports tourism. We are hopeful that as training facilities for their athletes; and
the resolutions adopted at this year’s international event agencies that have an
conference will lead to SETE becoming a interest in hosting their event in SA. We
platform for promoting sports tourism on will also be hosting a significant number of
the African continent resulting in more local corporate buyers that have an interest
countries in Africa participating in SETE. in sport such as sponsors of sport.
08 | T HE EVE NT w w w . th eev ent. c o . z aNEWS
Strong Meetings Growth
for International Associations in 2014
All of the main indices show a year on
year rise, suggesting a positive forward
forecast despite continued challenging
economic conditions. This trend was
confirmed earlier this year with the
release of the 2012 ICCA rankings for
cities and countries, when ICCA reported
another year of continued strength in the
I
international association meetings market.
CCA, the International Congress Martin Sirk, ICCA CEO reacted to the
“
and Convention Association, says survey findings, “ICCA has been tracking
a generally positive performance by international associations for half a
association meetings in 2013 has
All of the main century, so we’re absolutely convinced of
created the foundation for significantly indices show a the long-term dynamism of this market
stronger future growth. This is based on sector, but obviously the uncertain
a survey carried out by IMEX and ICCA year on year rise, and volatile financial and economic
amongst the attendees from this year’s environment of the last five years has
IMEX Association Day in Frankfurt.
suggesting a positive had an impact on delegate numbers and
The results continue to paint a very forward forecast sponsorship support for many association
positive picture for this sector in the meetings events. It’s great news to see that the
industry, despite economic pressures.
Over 32% of the 92 respondents
reported higher attendance for their 2013
despite continued “
challenging economic
sector has regained its optimism, and
we anticipate that associations will
become increasingly important in every
events than in previous years (4% more conditions. destination’s meetings mix.”
than in 2012 and 2011), 37% indicated no Carina Bauer, CEO of the IMEX Group
change (compared to 38% in 2012), 24% said, “We have been tracking and working
reported slight reductions (compared to Positive Future Projected closely with the association sector,
31% in 2012) and fewer than 7% reported a Almost 30% of associations will be running together with ICCA, for over 10 years, and
“significant” fall in numbers (compared to more meetings in 2014 than in 2013 even through the economic turbulence of
3% in 2012). (compared to 22% in 2012), while fewer the past few years, the sector has remained
When asked if the continued global than 7% plan to organise fewer meetings resilient and cautiously optimistic. It is
economic turbulence had any negative (this percentage was 11% in 2012). Almost good to see the sector continuing this
impact on their association and/or events 47% are projecting higher attendances upward trajectory and beginning to display
in 2013, almost 57% answered “yes”. than in previous year (40% in 2012), a slightly stronger confidence level. For our
When this question was asked in 2012 this compared to almost 9% who expect their exhibitors and for the meetings industry as
percentage was almost 60%. delegate numbers to fall (10% in 2012). a whole, this is great news.”Imagination
into Reality By Complete Exhibitions
innovation is a competitive edge. Being able to expectations and the actual delivery”.
present new ideas at the proposal stage and Clients are always looking for that added
in the follow-up conceptualisation stage is an touch, that ‘something’ that gives their
T
essential competency for the event organiser event the edge. For example this year’s
o enhance the experience for an and service supplier. It is a competitive sphere, annual banquet can be hosted anywhere
event attendee, there is constant where budget is important, but not necessarily within a glass roofed and sided marquee,
pressure on everyone within an event the over-riding factor. coupled with professional lighting, thus
team to ensure that incremental Dean Gunningham, Director of Compex creating the ambience of literally being
developments are implemented from one year ™ (Complete Exhibitions) says, “what most hosted under an African Sky – but within a
to another. This ‘raising of the bar’, is driven clients require from a service provider is the controlled environment.
by the demand that this year’s event must be ability to turn imagination into reality”. The
better than the previous one, or indeed when written brief for an event can never encompass
compared with a client’s competitors event. all aspects of the event. Project briefs can at
Never far from the mind of an organiser is the best be indicative of the event’s skeleton. The
knowledge that next year’s event will again have flesh, however, is added by the event team lead
to surpass the current one. by an organiser and underpinned by the service
Organisers and service providers must provider. Dean says, “that is why it is important
therefore be on a relentless curve of improving the project team, including the client, is an
performance and innovation in both products integral working mechanism that ensures that
and services. Their ability to deliver such a gap does not develop between the client’s
Telephone + 27 11 779 0000 | Facsimile + 27 11 779 0001 | Email scc.info@tsogosun.comNEWS
Zambia and Zimbabwe Gain
Exposure from UNWTO
“ Zambia, in particular,
is hoping that
the international
exposure strengthens
Performance during the Opening Ceremony
Sylvia Masebo, Zambian Minister of Tourism,
and Bob Sichinga its bid to host the
2019 Africa Cup
Z
ambia and Zimbabwe recently co- Associate UNWTO Members, Affiliate
hosted the 20th UNWTO General Members, and representatives of other of Nations, as the
Assembly in Livingstone and international organizations.
Victoria Falls, touting the event “This Assembly is a timely opportunity
General Assembly
as “Two Countries One Destination”.
The aim, in addition to hosting a
successful international conference, was to
for all of us to continue along an
encouraging path to drive tourism towards
its fullest potential in fostering sustainable
demonstrates its
ability to host high-
“
raise the tourism profile of the two nations. economic growth, jobs and development
The Times of Zambia reports that about and what better backdrop to do so than
profile events.
2 000 people attended the conference, some here in Africa, a region where we believe
of whom had never been to the region. The tourism can be a true force for good”, said on all UNWTO Members and the global
event could, therefore, lead to increased UNWTO Secretary-General, Taleb Rifai. tourism community to examine how best
international tourism visits to the countries The General Assembly comes at a to contribute to sustainable development.”
and improved earnings from the tourism time when the wider economic impact Closer coordination between tourism
sector. Zambia, in particular, is hoping that of tourism growth is in the spotlight and air transport policies was in the
the international exposure strengthens its internationally. spotlight at the event with delegates
bid to host the 2019 Africa Cup of Nations, UN Secretary-General Ban Ki-moon stating that too often these interlinked
as the General Assembly demonstrates its greeted the participants in a video sectors are disassociated. The UNWTO
ability to host high-profile events. message. “Tourism is an undisputed stated that “Issues such as visa facilitation,
The General Assembly is the main generator of national wealth, corporate the need to make airports more visitor
statutory meeting of UNWTO and income and local employment. Managed friendly, taxation, open skies and the
is the most important gathering of sustainably, it can benefit people and impact of low cost airlines were among the
senior tourism officials and high-level planet alike,” he said addressing the issues in debate.” More than one billion
representatives from around the world. It Assembly. “As we work to achieve the tourists crossed international borders
is held every two years, and is attended Millennium Development Goals and define during 2012, over half of who travelled by
by delegations representing Full and a post-2015 development agenda, I call air to their destinations.Tshwane Event Centre
for World-Class Events by Tshwane Events Centre
be charged separately. Only accredited
services providers will be allowed to
operate as security at the venue.
All these services are offered to the
client at a competitive rate, should you
confirm and pay deposit for a block or bulk
booking a 10% discount can be negotiated.
Early bird payments are rewarded too
and a further 5% is granted should the full
rental bill be paid one month in advance to
the event.
Turnkey Services
The Tshwane Events Centre offers more
than just rental space. We offer a full
turnkey offering which encompasses
everything from logistics such as staging,
décor, and furniture to health and safety
T
planning as well as accreditation, catering
he Tshwane Events Centre, an 82 is over 40 000 sq meters undercover with and any other services you may require.
000 sq meter facility brimming a further 42 000 sq meters available for No job is too big, small or unusual for us
with endless possibilities for outside functions, marquees or parking. to handle.
any event organiser, and the The Conference Centre is ideal for We ensure our clients that the Centre
sheer versatility of the venue’s numerous breakaway facilities, plenary and VIP only uses accredited tried and trusted
facilities, allows for a truly unique event holding facilities. Situated in the middle of suppliers. In addition we also negotiate the
very few other venues can match. the Centre it is well positioned to serve this best prices for you on your behalf.
In addition, thanks to the highly flexible function well.
nature of the venue in terms of service A benefit of our halls is that they are In Conclusion
providers, and what is allowed during an extremely versatile to be configured with a Versatility and freedom to create a truly
event, our venue is a blank canvass waiting look and feel in line with the theme of your memorable event are the key traits of The
to be painted in vibrancy, energy and colour event. They are essentially a blank canvass Tshwane Events Centre. The Tshwane Events
with each and every unique event hosted. that you, the artist, can fill, and the only Centre also offers a complete turnkey
The personalised service the Tshwane limiting factor is your imagination. service relieving the organiser from the
Events Centre team offers clients focuses on normal stresses and strains of acquiring
one-on-one interaction, and each assigned Rental Prices quality service providers within budget,
account manager becomes a valuable asset The Tshwane Events Centre offers some allowing the organiser to focus and service
in the client’s production team. of the most competitive rental prices in their own clients safe in knowing the
Each client is assigned an account the market. Rental prices always include logistics are being taken care of by a highly
manager who will be your point-of-contact standby technical support for electrical and proficient and professional team.
throughout your interaction with the Centre. plumbing as well as medical services in
Our account managers are well versed accordance with the Events Safety Bill of
in numerous high-level government and 2010. Cleaning services and consumables
private sector conferencing and exhibitions are also included.
and will be on-hand throughout the There will be a small security
process offering advice and assisting you attachment deployed for your function
wherever possible. which is included in the price. Their main
function is to ensure that guests’ vehicles
The Venue are secure in the parking lot, assist guests
The Centre has nine exhibition halls and a and assist with traffic flow. Should you
conference facility, the total space on offer require more security detail this would
www.t heevent .co.za T HE EV EN T | 13EVENT GREENING
A Greener Festival Awards
Come to South Africa
“ The Event Greening
Forum will be the local
representative for AGF,
promoting the awards
and their judging “
criteria to the South
African industry.
T
he Event Greening Forum has gain access to AGF’s intellectual property
signed a collaborative deal with and materials, which will benefit local
UK-based organisation A Greener Event Greening Forum members.
Festival (AGF), to promote its The purpose of the Event Greening Forum
AGF Awards to the South African music is to promote sustainable event practices in
festival and outdoor events market. South Africa. Thus far it has focused on the
These awards were launched in 2006 and business events sector. The collaboration
have now been successfully implemented in with the AGF signals a move into public
the United Kingdom, Europe, North America events like outdoor music festivals.
and Australia. Last year, Rocking the Daisies The Vice Chairperson of the Event Greening
was the first South African music festival Forum, Grace Stead, says, “There is a great
to be acknowledged by the awards with a synergy between the Event Greening Forum
Highly Commended Award. and A Greener Festival, in terms of what we
The Event Greening Forum will be the are trying to achieve and how. Last year the
local representative for AGF, promoting the Event Greening Forum drafted the EXSA Green
awards and their judging criteria to the South Stand and Green Show awards, and both
African industry. The South African award organisations promote a green philosophy of For more information on these awards,
applications will be administered locally by environmental sustainability along with social contact Grace Stead on +27 21 788 6538 or
the Event Greening Forum and judged by the upliftment and economic sustainability. It is capetown@eventgreening.co.za.
AGF committee based in the UK. only the type of event we have chosen to focus Alternatively, visit www.eventgreening.co.za
The Event Greening Forum will also on which has - so far - been different. ” or www.agreenerfestival.com
14 | T HE E VENT w w w . theev ent. c o . za� i� i � �
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For Advertising Please Contact
Jardin Roestorff 021 674 0646 Or jardin@filmeventmedia.co.zaFEATURE
Temporary
Structures © In2Structures
Showcase Events ‘Outside the Box’
By Lesley Stones
E
vent organisers are always looking Temporary event structures are definitely Cape Town, South Africa in 2002, which
for an unusual new venue to give becoming more popular in South Africa, developed its trademark Freeform fabric to
their event an impact even before and Jodie Cunningham of Gap Factor meet waterproofing, fireproofing and longevity
it starts. pinpoints three reasons: the generally mild requirements in various countries. The
So just like clothes shops and cafes climate, some of the most picturesque two-way stretch fabric is 100% waterproof
have started to spring up for a few days locations in the world, and a market where and made with super-strong high tenacity
in ‘pop-up’ locations that get everybody event production companies are continually yarns. It’s treated with mould inhibitors, UV
talking, events are also ‘popping up’ in striving to offer their clients new and protectors, UV absorbers and a Teflon coating
temporary locations. exciting opportunities and locations. “The for dirt repellence. Freeform now has a range
The hugely popular Madame Zingara’s current trend sees companies thinking out of stretch fabrics that are machine washable,
cabaret dinner shows were almost as of the box when proposing venues to their and can be made in any colour to match the
memorable for the jewel-like tent they clients,” Jodie says. “No longer are events theme of the event. The material can also
were staged in as for the actual show. This limited to a conventional conference or be branded with a corporate logo, which
proves how the venue itself can create function room. The setting of the event makes the tent itself a valuable décor tool for
ambience and buzz. now becomes part of the décor and event corporate roadshows or product launches. The
Several companies specialise in hiring experience, be it on a city centre rooftop, a smallest can seat 15 for an intimate dinner,
temporary structures for events. Many are golf course or in the middle of the bush.” while the larger tents can accommodate more
specifically designed for African weather One African invention making its mark than 300 standing for a cocktail party. However,
conditions, where blazing heat can change around the word is the stretch tent. The the tents can be seamlessly linked so the size is
to a tropical storm moments later. first were designed by Freeform Tents in theoretically unlimited.
16 | T HE EVE NT w w w . th eev ent. c o . z aFEATURE
“ No longer are
events limited to
a conventional
conference or
function room.
The setting of
the event now
becomes part of
the décor and event
experience, be it
on a city centre
rooftop, a golf “
course or in the
middle of the bush.
Madame Zingara © Anton de BeerFEATURE
© Gap Factor
weather including ice and snow is a major
hindrance for outdoor events.
Louw says you cannot underestimate
the beauty of these structures or the buzz
and excitement they create. But perhaps
the biggest attraction is that they can
boldly go where no ordinary tent can pitch.
They take an average of 3-4 hours to
put up, and in the event of poor weather
the tent sides are pulled down and interior
side panels attached along the perimeter
as additional draft excluders. Entrances are
minimised and heaters ensure that any air
© Gap Factor that does enter the tent is heated.
Jodie of Gap Factor is a big fan of these
A Freeform tent doesn’t have to be buildings to becoming an extension of the stretch tents, and says one of the most
confined to the usual geometric shapes, interior space. Freeform Tents makes each memorable temporary structures her
either. The material allows designers to of its tents in Cape Town and exports them company ever created was a stretch tent
re-invent the entertaining space by rigging through agents around the world. used for the launch of the TBWA building
them from buildings, over terraces, across South African Carl Louw, who was in Sandton, Johannesburg. The material
uneven ground including slopes, or to involved in developing the stretch fabric was pulled from the top of the building
incorporate features such as trees and from the start, went on to establish Intent 28m down and used as a screen for an
rocks to create a more magical space. It Productions in the UK. He introduced the audio-visual presentation. “That was quite
can also be fixed to existing structures like Freeform Stretch Tent to the UK, where bad a feat,” she says.
18 | T HE E VENT w w w . th eev ent. c o . zaFEATURE
© Gap Factor
Another memorable structure the Gap that the construction time, transport and solving many of the problems you get with
Factor built was a deck covering 1,000 crew costs are less,” says Jodie. tents, says Otto Wijnberger, its technical
square meters and ranging in height from A newer development than the stretch consultation director.
flat on the ground to 3.5m above ground. tent, and one that isn’t widespread yet, is The domes are waterproof and
The platform was covered with stretch the use of solar panels in fabrics. The Solar windproof even in severe conditions like
tents on the edge of the Victoria Falls. Cloth Company in the UK has developed a winds of 120km/h. Yet they are still very
Such unusual projects and working cover for parking bays that shades vehicles, portable and the smallest version, the
conditions are best met by stretch tents, generates electricity and runs the security Midi-Dome, packs up small enough to fit
which are among the most versatile cameras. One day, perhaps, the material into cargo containers for flying to remote
covering solutions on the market. They can may be used to create tents that will keep locations. On site it can be assembled
provide cover in spaces where conventional people warm and operate the sound and manually without any cranes or forklifts.
marquees cannot be built, Jodie says. light systems too. Otto says the domes are popular
Setting up a temporary structure isn’t But for all that people love the because they can be set up on pretty
cheap compared to using a more mundane flexibility of stretchy material that can much any location if there is enough
but already existing and fully equipped go anywhere, it has limitations. Even reasonably flat land. “La Med at Camps
infrastructure like a hotel or conference traditional marquees have their downside, Bay is completely in the open and one
centre, however. Particularly if you choose most noticeably when the entire structure of the windiest places, but we put up a
a remote area where you have to bring in shudders in the sudden winds that can dome there and it was very novel. We built
all the other crucial peripheral items too, see a perfect day in South Africa end in a a little deck at the front for sundowners
like electricity, flooring and toilet units for raging storm. overlooking Camps Bay,” he says.
the guests. You might have to get local The answer to those problems may lie These load-bearing temporary venues
council approval too. in the far more solid yet still temporary have another advantage over marquees
But there are ways of keeping it a little structures produced by In2Structures. The – the roof has the strength to support
cheaper. “Generally speaking, using a stretch Johannesburg-based company designs serious amounts of rigging, lighting
tent instead of a conventional marquee is and manufactures domes that are made equipment and projection screens.
usually more cost effective owing to the fact of steel and fire-retardant tarpaulin, “Marquees are about 3m high and you
20 | T HE EVE NT w w w . th eev ent. c o . z aFEATURE
“ While opting for a
temporary structure
can be expedient,
such as the United
Nations having
domes constructed
in areas where there
are insufficient
permanent
structures, often it
comes back to that
“
generating that
all-important ‘wow’
factor.
Madame Zingara © Nicky CoetzeeFEATURE
can’t hang anything in them, not even a
projector. With a dome you can climb up to
put in rigging over the stage,” Otto says.
They can even take the weight of a car, as
In2Structures proved with one memorable
event in a Maxi-Dome, where Corsa cars
were hung from the roof for unveiling
during a General Motors launch event.
The domes are white on the outside but
black on the inside for a more dramatic
theatrical effect. That makes them ideal
for creating blackout conditions during a
conference or a show. “With a marquee
the lights from the stage or video screen
flare back off the white interior so it is still
exceptionally light inside, but our structures
seem to disappear completely,” Otto says.
A large dome erected in a remote
location can cost around R1-million, so it’s
rarely the way to go for a one-night stand.
But for an event like the South African
Music Awards a dome was perfect. It was
large enough to accommodate thousands,
and was hired for three weeks to allow time
for rehearsals before the show.
© Gap Factor
“Domes are still very new and at first
people are shocked at the price, but
they involve a huge amount of steel and
comparing a dome with a marquee isn’t a
fair comparison, Otto says. He argues that
the price of renting a Midi-Dome compares
well to the leading marquee brands, and offer
superior facilities. They have a high domed
roof and sliding side panels so they can be
completely enclosed or almost entirely open.
The smallest version has two half-
circles that are joined together on site
to create a dome capable of seating 150
guests. Sections measuring 4m wide can
be slotted between the two half-circles
to make an ever expanding oval. The
number of sections that can be added
is theoretically limitless. The company’s
latest development is the Mega-Dome, a
60m wide structure with improved load
capacity and height designed for semi-
permanent installations.
In2Structures, which is part of the
Gearhouse group, is also taking its
structures into Africa.
The United Nations (UN) is hiring a
dome for use in Namibia. It previously
used marquees, but it needed to hang a
projection screen in the venue and wanted
blackout facilities for better viewing quality.
The UN also recently hosted a
22 | T HE E VENT w w w . th eev ent. c o . zaFEATURE
conference at Livingstone using a Midi- the particular event requires. significantly on the costs compared
Dome because there were no permanent “A regular marquee structure has to using an existing venue and
conference venues big enough by the a disadvantage when utilising heavy infrastructure,” Karen confirms.
Victoria Falls. That confirms that some technical equipment as the structure While opting for a temporary structure
parts of Africa suffer from a significant lack is aluminium, which is light and can’t can be expedient, such as the United
of large venues suitable for the eventing take the weight of supporting heavy Nations having domes constructed in areas
industry. So those that are available charge equipment,” says Karen. If the client wants where there are insufficient permanent
a premium, says Karen Ashwin, MD of The a stage and lighting equipment, or needs structures, often it comes back to that
Event Production Company. projections screens for a conference, generating that all-important ‘wow’ factor.
For example, the Mövenpick Hotel for example, the crew must use ground Karen says the most amazing venue The
in Ghana charges by the hour for its trussing to rig the equipment. “On the Event Production Company over organised
conference facilities. “This lack of large other hand, a dome structure is made from was a glass dome on the Grand Parade in Cape
venues on the continent translates into galvanised steel, which is much stronger Town for the Samsung Africa Forum 2013.
a situation where events in Africa are and can bear the weight of lights, audio Whether the price and the complicated
enormously reliant on utilising marquee and screens,” Karen says. logistics are justified by the impact you
structures. This is also a challenge, as These temporary structures are create is not necessarily a given.
there are relatively few suppliers in Africa expensive and inflate the budget with “At an event like the Million Dollar Golf
who are able to meet the demand and additional costs. On top of the cost of tournament, a double storey marquee will
supply the necessary stock,” she says. hiring the structure itself comes the cost of provide a wow factor – in the same way
Although it is a niche market, the transport, rigging, flooring, heating or air that a glass dome for a Gala Dinner will.
suppliers that do operate in this field can conditioning, and building up and breaking They are equally impressive, but suited
offer a reasonable variety of structures down. In other words, all the equipment to different styles and types of of events.
to choose from. Which model The Event that a permenent structure either However, the bottom line remains that
Production Company suggests to its client automatically has or doesn’t require. any outdoor event utilising temporary
is very much budget dependent. The choice “Dependent on the equipment and structures is more expensive than utilising
also depends on which supporting services structures required this can impact an existing venue,” she says.COUNTRY SPOTLIGHT
Zimbabwe
Welcoming the World
Z
imbabwe is a landlocked country
located in southern Africa, between
the Zambezi and Limpopo rivers.
It has a thriving business events
industry and recently co-hosted the 20th
session of the World Tourism Organisation
(UNWTO) General Assembly. The General
Assembly was held in Livingstone and
Victoria Falls in the Republics of Zambia and
Zimbabwe. This is only the second time this
global event has been hosted in Africa. The
first time was in Senegal in 2007.
Flickr © Bayhaus
Flickr © Jurvetson
24 | T HE E VENT w w w . t h eev ent. c o . z aCOUNTRY SPOTLIGHT
Shutterstock © poppit01
What’s Happening Now Elephant Hills Resort Hotel Population
Sanganai/Hlanganani – World Travel and This hotel in Victoria Falls recently hosted 13,182,908 in July 2013 according to the CIA
Tourism Africa Fair the UNWTO General Assembly. It is World Factbook
From 10-12 October, visitors will converge on situated on a small hill overlooking the
Zimbabwe’s capital, Harare, for Sanganai/ Zambezi River, 4km upstream from the Climate
Hlanganani – World Travel and Tourism Africa Victoria Falls with advanced conferencing Zimbabwe’s climate was voted ‘the best
Fair. The expo, which is an annual tourism amenities for 500 and the only golf course climate on Earth’ alongside Malta in the
trade fair organized by the Zimbabwe Tourism in Victoria Falls, Zimbabwe. The resort can International Living magazine’s 2011 Quality of
Authority (ZTA), showcases a wide variety of accommodate 552 people in 276 luxury Life Index ranking 192 countries. The climate
African tourism products, attracts international bedrooms and 13 recently renovated suites. is tropical, although markedly moderated by
tourism wholesalers and buyers, visitors and Each room has views of the Zambezi River altitude. There is a dry season, including a
the media from across the world. and the falls. short cool season during the period May to
September when the whole country has very
Key Venues Getting to the Zimbabwe little rain. The rainy season is typically a time
The Rainbow Towers Hotel and Conference by Air of heavy rainfall from November to March.
Centre Zimbabwe offers a number of domestic Temperatures average between 25 and 30
This state of the art facility is located 17 and international airports with many degrees Celsius in summertime.
km from Harare International Airport and Zimbabwean airlines as well as other
within walking distance from Harare Central international airlines operating to domestic You Need to Know About
Business District. The complex is able and international destinations. Harare According to The African Economist,
to host a number of different events and International Airport is located 11km from Zimbabwe has an adult literacy rate of 90% –
specializes in conference packages, product Harare. It is the main international airport the highest in Africa.
launches, entertainment, and exhibitions. The of the capital city of Harare and handles
auditorium seats 4 500 people. The facilities regional and international traffic with one Did you know?
also include accommodation, restaurants and international and two domestic airport Lake Kariba of Zimbabwe, constructed on
bars, in addition to the conference, convention terminals. River Zambezi, is one of the world’s largest
and meeting facilities. manmade lakes in the world.Harare international Conference Centre
Sanganai/Hlangani 2013
Expected to be Bigger and Better By Zimbabwe Tourism Authority
L “
iving up to the billing of its brand name, many others. The editions have seen the whole
Sanganai/Hlanganani – World Travel The past five world converging in Zimbabwe in the form
and Tourism Africa Fair has proven to of high calibre international buyers as well as
be more than a Pan African tourism editions of Sanganai/ exhibitors, hence achieving its main purpose of
showcase. The expo, which is an annual
Hlanganani were a bringing the world to Africa.
tourism trade fair organized by the Zimbabwe Running under the theme, ‘Celebrating
Tourism Authority (ZTA), will this year again resounding success Africa’s Tourism Diversity’, the 2012 edition
return to the exquisite Harare international attracted 85 foreign exhibitors and 100
Conference Centre. The sensational fair, which and attracted leading buyers from around the globe. A total of 1230
has continued to grow in stature, showcasing
African destinations “ exhibitors occupied 259 stands. This is indeed
the widest variety of Africa’s best tourism indicative of how the fair has evolved over the
products, attracts international tourism and major world years as witnessed by the increase in its scope,
wholesalers and buyers, visitors and the media exhibitor and buyers’ attendance as well as
from across the world. tourism markets. space elasticity from 4036sm accommodating
The Fair is the successor of Shanyai/ 746 exhibitors in 2011 to 5090sm
Vakatshani, the Zimbabwe International Hlanganani world Travel and Tourism Africa accommodating 1230 exhibitors in 2012.
Travel Expo (ZITE) that was held annually at Fair. The past five editions of Sanganai/ The fair will be filled with business and
the Harare International Conference Centre. Hlanganani were a resounding success and networking opportunities during exhibition
ZITE started as a small expo in 1982 and attracted leading African destinations and hours and a lively social and cultural
grew over the years to become one of Africa’s major world tourism markets such as South programme parallel to the exhibition and
leading tourism showcases by 2007, when it Africa, Botswana, Malaysia, China, Zambia, after-hours, providing more opportunities
was revamped and rebranded to Sanganai/ Malawi, Kenya, Namibia, Indonesia, Italy and to network.
26 | T HE E VENT w w w . t h eev ent. c o . z aREGIONAL SPOTLIGHT
Northern Cape
A South African
Business Events Gem
I
n 1871, diamond deposits found on a farm
owned by the De Beers brothers in South
Africa’s Northern Cape Province led to a
mad scramble for fame and fortune and
the world’s largest, hand-dug excavation,
the colossal Kimberley Mine or Big Hole. A
city sprung up around the farm and today
Kimberley is a prosperous, thriving metropolis
that complements the Northern Cape’s
unique business events offerings. In addition
to world-class venues for events, the Northern
Cape boasts a wide variety of sights and
activities that make the province an incredibly
versatile travel destination. Wide open
spaces, spectacular scenery and landscapes,
unlimited adventure possibilities, and unique
cultural diversity characterise this business
events gem. Greatstock © SA Tourism
28 | T HE E VENT w w w . t h eev ent. c o . zaREGIONAL SPOTLIGHT
Greatstock © SA Tourism
“ In addition to world-class venues for events, the
Northern Cape boasts a wide variety of sights and
activities that make the province an incredibly
“
Shutterstock © Erwin Niemand
versatile travel destination.
What’s Happening Now Augrabies Falls National Park classified as semi-desert. It scarcely ever rains
12th Kalahari Augrabies Extreme Marathon The Augrabies Falls National Park covers an and some areas receive less than 100mm
The Northern Cape is renowned for its arid area along South Africa’s longest river, the of annual rainfall. Day temperatures during
extreme adventure activities, including the Orange River. The Falls attract thousands of the summer, along the coast, are pleasantly
12th Kalahari Augrabies Extreme Marathon. visitors every year, particularly when the river hot after the morning fog banks clear out.
The event takes place from 17-27 October, floods. Conference facilities of various sizes Temperatures are far more extreme inland,
presenting a daunting challenge to extreme are available at the Park’s lodges. Activities often above 40˚C during the day. In winter the
athletes and determined adventurers. include 4x4 trails, guided game drives, and days are warm and evenings can be cold with
Known as the ‘Big Daddy’ in South African historical exhibitions. nightly frosts.
running circles, the Kalahari Augrabies
Extreme Marathon is a self-sufficient run Getting to the Northern You Need to Know About
over seven days, covering an approximate Cape by Air South African President Jacob Zuma recently
distance of 250 km in the Kalahari The Northern Cape is highly accessible by announced the opening of the Northern
Desert. For more information visit: www. road and rail, as well as a number of small Cape’s first tertiary institution. The Sol Plaatje
extrememarathons.com airports, including Kimberley Airport. This is University in Kimberley will accommodate a
the province’s main airport where roughly 63 modest initial intake of 150 students. It is due
Key Venues domestic flights depart from on a weekly basis. to open its doors in 2014.
Mittah Seperepere Convention Centre Other popular ways to reach the province are
The Mittah Seperepere Convention Centre is a the Shosholoza Meyl rail service, several inter-
2500-seat convention centre located opposite city bus services or by car.
the famous Big Hole mine in the heart of
Kimberley. The facility opened in 2012 and is Population Did you know?
already popular in the region’s business and 1 145 861 in 2011 according to South Africa Info The town of Sutherland in the western
meetings industry. The centre has hosted (www.southafrica.info) Roggeveld Mountains is home to the
several international events including the 7th Southern African Large Telescope (SALT)
International Wildlife Ranching Symposium Climate - the largest single optical telescope in the
and the Blind Parliament Biannual Conference. The Northern Cape is a dry, hot region that is southern hemisphere.
www.t heevent .co.za T HE EV EN T | 29You can also read
