O T RMarch 2019 Get your appetite in gear. Savour Stouffville 2019 awaits - PhotoArt by Frank Cutrara Cutrara's Kitchen - Whitchurch ...
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OTR March 2019
Get your appetite in gear.
Savour Stouffville 2019 awaits.
PhotoArt by Frank Cutrara
Cutrara’s Kitchen
On The Road In Whitchurch–Stouffville is the Monthly Journal of the Town
townofws.ca/otr
2 TABLE OF CONTENTS
March 2019 townofws.ca/otr
OTR
From the Editor SAVOUR
I misspelled “Stouffville”in a caption in the
February edition of OTR. Ugh, of all the words to
misspell. Glad to have entertained many of you.
2019
March OTR spotlights the Savour Stouffville
2019 event. We are piloting a new idea - to
STOUFFVILLE
deface your OTR with purpose by pulling the March 24
centerfold out from the stapled binding. This -April 13
will, theoretically, create a brochure-to-go,
helping you to navigate Savour Stouffville with
more vigour. P I G • C H I C K E N • TA I L G AT E
Also in this edition you will read about three
new franchise restaurants. You may roll your Savour Stouffville 2019 kicks off March 24 with more than 25 local restaurants and food
eyes at the prospect of more box-styled estab- providers participating. See special pullout Pages 7-10.
lishments; however, don’t be so quick. Between
4
the three of them, they employee 170 people,
pay property tax, and have each made a sub- BUSINESS | Not an Average Franchise Owner
stantial investment. Alin Iliescu is the owner of the new St. Louis Bar & Grill in Stouffville. He will
On average, a franchisee invests $850,000 surprise you with his intellect. He’s joined a chain that stands behind philan-
for full build out, half of which is required as thropic support for a not-for-profit school for children with autism.
unencumbered cash. They must pay an annu-
6
al franchise fee of about $40,000+, plus 6-8%
of weekly gross sales must be turned over for IN FOCUS | A Story of Re-Branding
Royalty and Advertising. These endeavors are East Side Mario’s has returned to Stouffville after closing its doors here in
not for the faint of heart. 2014. The restaurant concept returning has had an extreme makeover, inject-
David Tuley, Editor | ecdev@townofws.ca ing youthful fun in an environment that speaks boldly to Italian Lifestyle.
12
NEED TO KNOW | Chuck’s Defies Pricing
Newsflash The pricing fits their motto: “Food the way it ought to be, priced the way it used
to be.” Most patrons shy away from steak and lobster combos, but they don’t
have at Chuck’s Roadhouse Bar and Grill - $20. Mind the extra fee.
55+ Club Grand Opening
Your invited to the 55+ Club Grand
Need to Savour Community Sponsorship
Opening at 6240 Main Street, Saturday, News
Know Stouffville
March 23, 1-4 p.m. There will be refresh-
ments, program and activity demon-
strations, facility tours and more. The
03 07 14 16
Ribbon Cutting is at 1:30 p.m. RSVP at
55plus@townofws.ca.
INSIGHT 3 Public Input To Begin For New Projects Memorial Park, Official Plan Review Need Your Comments Glenn Jackson, Contributor OFFICIAL PLAN REVIEW Have you ever wondered why certain buildings in Whitchurch-Stouffville are located where they are? Why some businesses are in certain areas and not others? Why new homes and schools are built where they are? We have all wondered at some time or another how and why our community is built the way it is. The specific layout of our roads, buildings, parks and heritage areas are dedicated by a set of rules published in a document called the Whitchurch-Stouffville Official Plan. It is this Plan that helps us ensure future planning and development needs of Whitchurch-Stouffville are met. The last time our Official Plan was comprehensively reviewed was in 2000. The Province updated their Plans in 2017 and we are now required to update ours to reflect those changes. And we want your help! The Town is about to begin our Official Plan Review. Even though this will take a couple of years to complete, one of the first steps is public consultation. We will be setting up a series of engagement opportunities for you to participate. Visit townofws.ca/opr for A new concept for a redesigned Memorial Park (above) includes an outdoor amphitheater, rock climbing complete details. walls, winter skating trail, pickleball courts and frisbee golf course. Public consultation, along with that of In the coming months, you are invited the Official Plan Review, will begin in the coming months. to participate in the Official Plan Review by attending Public Information Centres, viewing pop-up booths at Town events and MEMORIAL PARK REDESIGN information displays at the library and Last year, Whitchurch-Stouffville Council each zone. This plan requires community community centres. You will also be able to approved the Leisure & Community Services input in order to ensure the activities meet participate online by sending comments and Master Plan. The document guides all resident’s expectations and address their questions to staff by email, and by completing future decision making when dealing with future needs and desires. online surveys as they are posted throughout the Town’s recreation, parks, and cultural Beginning April 1, the “Design Your the different project phases. services. It outlines our needs and priorities, Memorial Park” campaign will solicit The Official Plan contains policies that all while promoting a healthy and active your comments and input so we can help promote the building of healthy, complete lifestyle for our residents. build a better park. Included in the public and sustainable communities. These policies The Plan made 154 recommendations consultation will be two public information will then further the growth and economic to enhance our leisure services. Included sessions (April 4 and April 9), an “Ideas development of Whitchurch-Stouffville. The in that list is to redesign Memorial Park in Canvas” which will involve an art canvas at policies developed in the Official Plan ensure Downtown Stouffville. We have since created the Leisure Centre that allows residents to that the Town of Whitchurch-Stouffville can design concepts of what a new Memorial Park share ideas about park activities, a dedicated support coordinated growth. would look like and just last month, Council website at townofws.ca/mpdesign, and online You can find more information by supplied the necessary funding to proceed and printed surveys. contacting town staff at opreview@townofws. with the project. Stay up-to-date by visiting townofws. ca or by visiting the Whitchurch-Stouffville The concept plan divided the park into ca/mpdesign and follow our social media Official Plan Review webpage at townofws. eleven zones and proposed a series of accounts. For more information contact ca/opr. recreational and passive activities within town staff at mpdesign@townofws.ca.
4 BUSINESS
St. Louis
Bar & Grill
[left] Franchise owner Alin Iliescu
[right] Alin holds the door for a team member
BUSINESS 5 Not an Average Franchise Owner I sit down at a rear booth in the new St. Louis day it “clicked” in his mind that he wanted to at, owned by his father-in-law. He later bought Bar & Grill in Stouffville. Everything is bright own one. He had taken his son out for an early out his father-in-law in 1998 and started fran- – the light, the colours and the numerous lunch on a Saturday. He saw that the restaurant chising in 2002. Brent loved the interaction television screens. I am waiting to meet with was full of families. He had no idea that a family with the people in the restaurant industry, the franchise owner Alin Iliescu. In the few min- demographic frequented St. Louis Bar & Grill. vibe, the excitement and everything associated utes I wait, each and every smiling staff mem- He thought this was magical. with it. He genuinely believes in the emphasis ber stops, greets me, and asks if I would like a I bring the discussion back to the Stouffville on not just quality of food but also the experi- menu. When I say I am waiting for Alin, they restaurant, which leads Alin into an aside about ence. It’s this mindset that has contributed to insist upon getting me a drink or something. I philanthropy. He proudly says that they raised the chain’s impressive growth. St. Louis Bar & gracefully decline all offers but am impressed $5,900 for the Shining Through Centre during Grill opened its 61st location, in Stouffville on that none blurred by with a wind gust, as often the Stouffville “soft launch”. The Shining Tuesday, February 19, 2019. happens when a restaurant floor is divided up Through Centre is a not-for-profit school As the interview is winding down, Alin starts like real estate with servicing borders. for children with autism and is a recognized speaking about thermodynamics and dietary Alin Iliescu celebrated 20 years in Canada leader in the field of autism, providing service health. He’s definitely not an average franchise this past Valentine’s Day – “Lots of Love,” he excellence in therapy, education, research, and owner. says. He is originally from Romania. His family awareness to affected children and their fami- moved to Canada in 1999 when he was 16 years lies. St. Louis Bar & Grill has contributed over old. His whole family is involved in mathe- 1 million dollars of support over the years. Last matics. Alin’s background is in Information year, they donated approximately $260,000 Technology. He worked at TD Bank in I.T. for dollars to the Centre. Info 13 years. St. Louis Bar & Grill, a sports bar known for St. Louis Bar & Grill Alin is tall, slender and friendly. We start its wings and ribs, and famous garlic dill sauce 5777 Main St. talking about the restaurant, but leadership started with a single location in Toronto that (905) 642-4224 philosophy is at the top of mind for Alin. He Brent Poulton (current CEO) began working www.stlouiswings.com grabs his smart phone and shows me a video of a wolf pack. He explains why the leader of the pack walks in the rear. “A servant leader focuses on his or her team’s goals rather than his or her own goals. It understands that by helping his or her team members realize their goals, the leader naturally achieves his or her own goals. A servant leader focuses primarily on the growth and well-being of people and the communities to which they belong, just like the leader of the wolf pack,” says Alin. In the restaurant, Alin says that as a servant leader, he observes from the rear and does what is needed – dish washing and hosting – to sup- port the team. Alin’s wife Lyn is originally from China. She came to Canada to attend University of Toronto, and then went to George Brown College. Lyn’s background is in Human Resources. She sup- ports the restaurant by managing the payroll and helping with social media. Lyn and Alin have three kids – ages six, three, and a four- month old infant. “Why did an I.T. professional invest in a St. Louis franchise?” Alin smiles and explains that for years he and his wife would go to the neighbourhood St. Louis Bar & Grill every Friday night. They loved the place. But, one
6 IN FOCUS
The Return of The first East Side Mario’s in Stouffville opened in 2003 on Main Street.
However, in 2014 it closed its doors. It wasn’t a one-off occurrence. This is a
East Side Mario’s story about re-branding, and the ability for a chain to maintain its grip. As the
slogan goes “Hey, Budda Boom, Budda Bing.” Story continued page 11
DEVELOPMENT
OTR SPECIAL EVENT 7
SAVOUR
SPECIAL PULL-OUT (remove from stales)
2019 March 24-30: Year of the Pig
Expect a celebration of Chinese New Year, or a menu featuring Pork
STOUFFVILLE March 31-April 6: The Spring Chicken
March 24 Expect a celebration of Spring, or a menu featuring Chicken
-April 13
April 7-April 13: Tastes & Tailgates
P I G • C H I C K E N • TA I L G AT E Expect to enjoy small bites and tastes, or to ramp up for a Tailgate Party
For Savour Stouffville 2019 we celebrate three themes. We set out to create fewer, but better attended events. We hope that patrons
will be wowed by many events. 23 businesses are participating this year with 41 listings, which is success in itself. Where else can
you find a pig, a chicken and a tailgate? (Answer: on a farm).
All Month Long
From March 24- April 13
GOLD-MEDAL ICEWINE TASTING: March 24 to April 13 FAMOUS SWEET BREAD: March 24 to April 13
Willow Springs Winery. Willow Springs has enjoyed 5-consecutive Joyous Light Candles. Spring is in the air, and fresh baked goods too! Our
years of gold medals for our Vidal Icewines. Some of the competitions famous sweet bread (tsoureki) and handmade chocolates will be available until
include the All Canadian Wine Championships and the Royal Wine Orthodox Easter which is April 28 this year.
Competition. We enjoy hosting an estimated 10,000 people annually for Contact: 888-473-5115, 4369 Faulkner Ave., facebook.com/joyouslight4
tastings, tours and events. Bring your copy of Savour Stouffville 2019 and
receive a complimentary Icewine tasting; wine tastings at the winery are MUST TASTE NEW RELEASES: March 24 to April 13
normally $7.50 per person. Please call to reserve. Gullucci Winery. Experience the New Releases. $1.00 tastings, Saturdays
Contact: 905-642-9463, 5572 Bethesda Rd., willowspringswinery.com and Sundays during Savour Stouffville, 12:00-5:00pm. Tastings are free with
purchase. Here’s the lineup:
HOUSE OF THREE CHOICES: March 24 to April 13 New! 2017 Casa Gallucci White, made from Frontenac Gris, a pink-berried
For The Love of Jo Coffee House. In the business of Organic and Fair mutation of Frontenac - dominant aromas are of citrus and tropical fruits, while
trade coffee for 14 years. Here’s our meal and coffee deal for Savour the taste is buttery with notes of apricot, peach, and hints of citrus. Great chilled
Stouffville: (1) home made soup: Carrot with fresh Ginger; Spinach To- for warm weather, $12.
mato with Fresh Basil soup; or Curry with Vegetable. (2) Korean Steam New! 2017 Casa Gallucci Red, made with Frontenac, a hybrid French-American
Rice with spicy chicken or sweet pork BBQ or curry. (3) Korean beef BBQ grape variety. This wine is medium bodied & fruity, with cherry aromas.
sandwich. 1 or 2 or 3 with medium coffee: $10.00 Blackcurrant, plum and sometimes chocolate dominate the taste profile, $12.
Contact: 905-642-1071, 6308 Main Street, facebook.com/loveofjocoffee 2016 Rose, their first debut of a Rosé. Made from Baco Noir and Gewürztraminer
- this unorthodox blend is a real crowd pleaser. A brilliant colour of ripe cherry,
SPECIAL LUNCH OR DINNER OUT FOR 2: March 24 to April 13 dominant aromas and taste are also Cherry. An appealing wine for both red and
Symposium Cafe Restaurant & Lounge. Two can dine special for only white wine drinkers, $18.
$48.00. The first course - choice of Caesar Salad/Famous House Salad/Greek Contact: 905-640-0909, 13204 Ninth Line, gallucciwinery.com
Salad or a hot cup of the Chef’s daily homemade soup, followed by an entree of
choice. The chefs will craft a menu offering six different entrees to choose from, ORGANIC BASKETS OF BEAUTY: March 24 to April 13
featuring succulent beef, chicken and fish & seafood combinations. All dishes Joyfully Organic Farm. Joyfully Organic Farm provides weekly baskets
are served with an array of scrumptious side plates that perfectly accompany of local, organic baskets of vegetables to Stouffville. Along with your share of
the main attraction. Diners will follow up with a delicious hot beverage of their veg, you’ll receive recipes that match your weekly vegetables, and invitations to
choice, including coffee, teas, cappuccino, cafe latte, cafe mocha, hot chocolate events on the farm. $25 Off a Vegetable Share, when you sign up during Savour
or espresso. And last, patrons will have a decadent sweet to share. Additionally a Stouffville Promo code: savourstouffville.
half litre of Dragani white or red wine can be added to this offer for only $14.00. Contact: info@joyfullyorganicfarm.ca;
Offer available 11:00 a.m. to close. www.joyfullyorganicfarm.ca
Contact: 905-642-2555, 5887 Main Street, symposiumcafe.com
OTR SPECIAL EVENT
Year of the Pig
From March 24-30
THE ART OF MARMALADE: March 30, 1–4pm THE PICK 5 COMBO: March 24-30
W-S Museum & Community Centre. In this workshop master preserv- Tipperary Taphouse. Why not Pig Out with a Tipperary Pick 5 Combo?
er Camilla Wynne will dive deep into marmalade, from its storied history to Choose five: wings, fries, onion rings, pork riblets, mozzarella sticks, deep fried
creative modern day recipes. We will sample different styles and flavours, and pickles, battered mushrooms, nachos, & coconut shrimp, $22.
learn safe canning practices and the science of preserving. In the kitchen we Contact: 905-591-3030, 5892 Main Street
will prepare two different marmalades using distinct methods and custom-
izable flavours. You will leave with a jar of each, ready to tackle any canning GREEK INDEPENDENCE DAY BAKE SALE: March 23-24
project and able to safely modify recipes to your taste. $50.00 per person. Only Joyous Light Candles. Come celebrate with all of your favourite & traditional
12 spots available; additional sessions may be added as needed. Pre-registration Greek pastries and desserts, baked by the sisters of Holy Theotokos Convent.
is required. Contact:
Contact: 905-727-8954, 14732 Woodbine Avenue, townofws.ca/museum 888-473-5115, 4369 Faulkner Ave, facebook.com/joyouslight4
PIG PEN: March 26 BRING HOME THE BACON: March 30, 11am-2pm
Cutrara’s Kitchen. Learn how to prepare simple, impressive dishes using Aaron K. Purveyors Fine Foods. Drop by our breakfast bar and sample our
masterful techniques in a casual “hands-on” cooking social. The Pig Pen fea- famous Mennonite Bacon smoked over Maple Apple Wood.
tures shrimp-shiitake and egg with a miso-teriyaki glaze, Sous vide pork rib Contact:
chop accompanied by Indian green beans and tomato, apple tartlet tatin with 416-722-9606, 6420 Main Street, aaronkpurveyors.com
creme anglaise. $60.00pp + 15% gratuity & HST. Must RSVP.
Contact: 905-642-9074, 77 Katherine Crescent, fcutrara.com GO GREEK WITH PORK: March 24-30
Fickle Pickle Restaurant & Deli. The Fickle Pickle is the iconic diner
SAVOURY PORK DISHES & MUSIC: March 28-30 in Stouffville. For Year of the Pig: Pork Souvlaki with Greek Salad, Rice and
Main Street Bakehouse and Eatery. We will be hosting a “Year of the Pig” Potatoes – $13.95.
event running on Thursday, Friday and Saturday evenings, highlighting some Contact: 905-640-5707, 6302 Main Street
additional savoury pork dishes. Music will be an important part of this event
featuring a karaoke or open mic night. Check out our website for details. CHIPOTLE PULLED PORK: March 24-30
Contact: Chuck’s Roadhouse Bar & Grill. Chipotle Pulled Pork Sandwich served on a
905-591-5900, 6236 Main Street, mainstreetbakehouse.com toasted onion bun with crispy onion rings. Half price for Year of the Pig - $4.50.
Contact:
BEAU’S AND BBQ SAUCE: March 30, 4pm 905-591-1110, 5892 Main Street, chucksroadhouse.com
Velvet Sunrise Coffee Roasters. We’ll be launching our New BBQ Sauces
(some with coffee, of course!). Sauce sampling will be with ribs and chicken, MOUTH WATERING PORK CHOPS: March 24-30
seasoned in our dry rubs. Choose your favourite combination of flavours. What Pastaggio Italian Eatery. Mouth watering pork chops with tomatoes and
better way to kick this off than a pairing with craft beer? A Beau’s representative fresh herbs or lemon sauce, with Potato, Vegetable and Bread, $22.
from Vankleek Hill, Ontario will be on-site to provide tastings. Stop by or phone Contact:
Velvet Sunrise to purchase tickets, $10. Limited quantity available. 905-642-5617, 6211 Main Street, pastaggioitalianeatery.com
Contact: 905-205-0783, 8-100 Ringwood Drive, velvetsunrise.ca
OPENING DAY SPECIAL: March 28-31
THE MACALLAN SCOTCH DINNER: March 28 The Meat Merchant. Bring in Savour Stouffville and receive half price chick-
The Smokery Kitchen & Bar. Three Macallan Scotches paired with a 3 en wings.
course dinner from The Smokery. Nosing will be tutored by Cameron Millar, Contact:
Brand ambassador for The Macallan. Food by Chef Christopher. RSVP, $75. 905-642-9892, 6296 Main Street, themeatmerchant.ca
Contact: 905-591-6140, 6140 Main Street, thesmokery.ca
KIDS EAT FOR $2/ALL YOU CAN EAT PASTA: March 26-27
PULLED PORK: March 24-30 East Side Mario’s. Tuesday, “Kids Eat For $2” with a purchase of an adult
Tipsy Cow Sports Bar & Grill. Pulled Pork Flatbread or Pulled Pork Poutine entree; (1 adult entree = 1 kid’s meal). Wednesday: “All You Can Eat Pasta
– $10. Wednesdays” for only $12.99.
Contact: 905-591-0025, 6298 Main Street Contact: 365-521-2002, 5769 Main Street, order.eastsidemarios.com
DEVELOPMENT
OTR SPECIAL EVENT 9
The Spring Chicken
From March 31- April 6
DRY RUBBED BEAU’S: March 31, 1pm EAST COAST KITCHEN PARTY: March 31, 2-5pm
Velvet Sunrise Coffee Roasters. We’ll be launching our New BBQ Sauces Coach House Pub. The East Coast Kitchen Party will feature live music by
(some with coffee, of course!). Sauce sampling will be with ribs and chicken, Clayton and Co., with East Coast inspired food by Chef Joanna, such as Cheddar
seasoned in our dry rubs. Choose your favourite combination of flavours. What & Ale PEI Mussels, Lobster rolls, Rum and Coke Pulled Pork Sandwiches, etc...
better way to kick this off than a pairing with craft beer? A Beau’s representative Contact:
from Vankleek Hill, Ontario will be on-site to provide tastings. Stop by or phone 905-640-8118, 3 Felcher Boulevard, coachhousepub.com
Velvet Sunrise to purchase tickets, $10. Limited quantity available.
Contact: 905-205-0783, 8-100 Ringwood Drive, velvetsunrise.ca HIGH TEA WITH PAT & FRIENDS: April 5, 6, 7
Candlelight & Memories. High Tea with Pat and friends, featuring an
SPRING CHICKEN EVENINGS: April 3-6 assortment of tasty treats and finger foods, and of course, Tea! $15 pp for max-
Main Street Bakehouse and Eatery. Our popular honey butter chicken imum 2 hour seating. RSVP.
sandwiches and chicken strips will be key features for this theme. We will also Contact:
be introducing a new menu offering - a spring salad with chicken. Come cele- 905-642-4940, 6198 Main St., candlelightandmemories.com
brate “Spring Chicken” evenings on Thursday, Friday and Saturday. Music will
be an important part of these evenings featuring a karaoke or open mic night. AFTER 9PM PRICING ALL-DAY: March 31-April 6
Check out our website for details. Chuck’s Roadhouse Bar & Grill. After 9pm pricing offered for Chicken
Contact: 905-591-5900, 6236 Main Street, mainstreetbakehouse.com Wings ($5.50 per pound or 2 pounds $10.00). During all televised sporting
events we are offering 18oz domestic beer for $4 while the games are on. Plus,
CHICKEN COUP: April 3 Tuesdays we have $5-30oz domestic draughts and Thursdays $9-54oz domestic
Cutrara’s Kitchen. Learn how to prepare simple, impressive dishes using draught.
masterful techniques in a casual “hands-on” cooking social. The Chicken Coup Contact: 905-591-1110, 5892 Main Street, chucksroadhouse.com
will feature Warmed eggplant-feta and watercress salad, served with a shrimp
butter toast; Sous vide chicken breast with an orange tarragon butter sauce VIVA L’ITALIA! POLLO PARMIGIANA: March 31-April 6
breaded portobello mushroom frites; Cured pineapple with coconut tapioca Pastaggio Italian Eatery. Breaded boneless chicken on pasta, topped with
pudding blueberries and mint. $60.00pp + 15% gratuity & HST. Must RSVP. tomato sauce and mozzarella , $21.
Contact: 905-642-9074, 77 Katherine Crescent, fcutrara.com Contact:
905-642-5617, 6211 Main Street, pastaggioitalianeatery.com
WILLOW SPRINGS WINERY BRIDAL SHOW: March 31, 11am-3pm
Willow Springs Winery. Held on the property’s stunning vineyard. KIDS EAT FOR $2/ALL YOU CAN EAT PASTA: April 2-3
Enjoy wine and cheese as you receive bridal inspiration and ideas from East Side Mario’s. Tuesday, “Kids Eat For $2” with a purchase of an adult
the wedding industry experts themselves. SWAG BAGS will be given to entree; (1 adult entree = 1 kid’s meal). Wednesday: “All You Can Eat Pasta
the first 50 brides and another 50 swag bags will be given away at 1:00 Wednesdays” for only $12.99.
p.m. Exciting giveaway’s will also be announced every half-hour as well as Contact:
a grand prize of $500 cash. Be sure to call us and register to secure your 365-521-2002, 5769 Main Street, order.eastsidemarios.com
FREE entry. We look forward to meeting the brides-and-grooms to be, as
well as family and friends. CHICKEN FLATBREAD & POUTINE: March 31-April 6
Contact: 905-642-9463, 5572 Bethesda Rd., willowspringswinery.com Tipsy Cow Sports Bar & Grill. You must try our Butter Chicken Flatbread
or Buffalo Chicken Poutine – $11.
ONE POUNDED SPORTS: March 31-April 6 Contact:
Tipperary Taphouse. One Pound of P & F Wings, with fresh cut fries and a 905-591-0025, 6298 Main Street
domestic pint during all televised sporting events, $12.
Contact: 905-591-3030, 5892 Main Street GO GREEK WITH CHICKEN: March 31-April 6
Fickle Pickle Restaurant & Deli. The Fickle Pickle is the iconic diner in
WINNER WINNER CHICKEN DINNER! March 31-April 6 Stouffville. For Year of the Chicken: Chicken Souvlaki with Greek Salad, Rice
Aaron K. Purveyors Fine Foods. SPECIAL on Chicken Breasts, Legs, Wings and Potatoes – $13.95.
& Kebobs - 10% off. Contact:
Contact: 416-722-9606, 6420 Main Street, aaronkpurveyors.com 905-640-5707, 6302 Main Street
OTR SPECIAL EVENT
Tastes & Tailgates
From April 7-April 13
PILLOWS & PINOT: April10 THE BAKEHOUSE TAILGATES: April 12-13
The Smokery with Redefined Finds. This is a great partnership of two fine Main Street Bakehouse and Eatery. We plan on ending the last week of
Downtown Stouffville businesses. Enjoy Hors D’ Oeuvres and a glass of wine as Savour Stouffville with a bang! As with previous themes, we will be hosting
you stencil a pillow with our friends from Redefined Finds. RSVP. special evening events on Friday and Saturday. These parties will be ‘tailgate
Contact: food’ filled, and complemented with beer and wine tastings. Come out for a
905-591-6140, 6140 Main Street, thesmokery.ca great time that promises to capture the spirit of an amazing tailgate party!
redefinedfinds.ca/upcoming-workshops, alison@67.227.169.212 Contact:
905-591-5900, 6236 Main Street, mainstreetbakehouse.com
HIGH TEA WITH PAT & FRIENDS: April 12, 13
Candlelight & Memories. High Tea with Pat and friends, featuring an INTRODUCING GOURMET BURGERS: April 7-13
assortment of tasty treats and finger foods, and of course, Tea! $15 pp for max- Tipperary Taphouse. For Tastes & Tailgates expect very good specials on
imum 2 hour seating. RSVP. Charbroiled Gourmet Burgers, featuring the Coronary Burger, the Breakfast
Contact: for Dinner Burger, and the Very Vegetarian Burger. One dollar from this burger
905-642-4940, 6198 Main St., candlelightandmemories.com sale will be donated to the Tipperary Care Fund.
Contact:
TAILGATE AT THE TIPSY: April 7-13 905-591-3030, 5892 Main Street
Tipsy Cow Sports Bar & Grill. Tailgate at the Tipsy: Three Topping Pizza
with alcoholic beverage for $20, with non-alcoholic beverage $16. Kettle Chips KIDS EAT FOR $2/ALL YOU CAN EAT PASTA: April 9-10
$8. Pretzel $5. East Side Mario’s. Tuesday, “Kids Eat For $2” with a purchase of an adult
Contact: entree; (1 adult entree = 1 kid’s meal). Wednesday: “All You Can Eat Pasta
905-591-0025, 6298 Main Street Wednesdays” for only $12.99.
Contact:
SAUSAGES AND BEER: April 13, 11am-3pm 365-521-2002, 5769 Main Street, order.eastsidemarios.com
Aaron K. Purveyors Fine Foods. Get a head start on BBQ season. Sample
our award winning sausages and top it off with a taster of some of Ontario’s
finest craft beer.
Contact:
416-722-9606, 6420 Main Street, aaronkpurveyors.com
$3 CHILI & TOAST: April 7-13
SAVOUR
Chuck’s Roadhouse Bar & Grill. Chuck’s Chili is
filled with beef, veggies and a blend of spices, served
with grilled sourdough, $3.
2019
Contact:
905-591-1110, 5892 Main Street
chucksroadhouse.com
STOUFFVILLE
March 24
-April 13
P I G • C H I C K E N • TA I L G AT EIN FOCUS 11
A Story of Re-Branding
Franchise owner Vinny Bahri with
wife and backbone Leena Tanna
East Side Mario’s was first opened and rolled alongside corporate offices. They are the brains at the front of house on weekends.
out in mid-1980s in both the U.S. and Canada. behind branding/re-branding of companies Vinny strives to be a hands-on owner. He is
The restaurant concept was a casual dining such as Yogun Fruz, New York Fries, Crabby at the restaurant everyday. Already, East Side
restaurant, marketed as “A taste of Little Italy” Joe’s, Yogurtys, Creemore Springs, St. Louis Bar Mario’s has sponsored local sports teams,
(referring to the Little Italy in New York). The & Grill and Death in Venice Gelato Co. joined the Stouffville Chamber, provided
original logo was the Statue of Liberty holding Together with Barret Architect Inc. pizzas to the Hummingbird Hub for drop-in
a large tomato in place of the torch. The menu (Toronto), Jump Branding set out to ‘inject events, and hosts local community groups for
and cuisine were a mash up of American and youthful fun into the environment’. They devel- games and food. He feels that community con-
Italian cuisine, with a lower Manhattan look oped new artwork that captured the spirit of nection is an essential part of doing business
and feel. “Italian Lifestyle” with kids having fun with successfully.
The first East Side Mario’s in Stouffville food and ingredients upon eclectic art walls. East Side Mario’s is partnered with Scene
opened in 2003 on Main Street, in the current There are random walls that partition and Points and provides delivery through Uber
location of Symposium Restaurant. By then, create space, raised seating areas, high chairs Eats and Skip the Dishes. The restaurant
the concept was nearly 20 years old; the initial and low chairs, wall-sized messages, bold offers many daily promotions. On Friday and
allure was beginning to slide. Around 2008 a tomato-inspired colours, product displays, Saturday nights, Vinny sometimes hires a
redesign and re-branding effort was launched and an overall look and feel of being in an magician to walk the restaurant floor, provid-
for the chain. The Statue of Liberty had been Italian Marché. Even the outside of the build- ing added entertainment for families.
replaced with a tomato, and the American side ing is fresh – eons ahead of the chain’s Statue With all the ups-and-downs, the chain has
of the branding and cuisine was downplayed. of Liberty era. It looks sharp, feels fun, and is maintained its grip, with about 70 East Side
Instead, healthy ingredients, a promise of no fitting for the young family of today. Mario’s located in Canada presently. We expect
trans fats, new sauces, and improved pizzas Just before Christmas 2018, East Side Mario’s the new East Side Mario’s to be a part of the
were introduced, and more traditional Italian returned to Stouffville at the corner of Mostar & Stouffville landscape for a long time to come.
décor was added. Main. At the helm is Vinny Bahri. Vinny is young
However, in 2014 the Stouffville East Side and intelligent. He was raised in Scarborough
Mario’s closed its doors. It wasn’t a one-off where his family operated a restaurant for 18
occurrence: Saint John, Brockville, Sydney, years. Vinny attended University of Toronto to
Kamloops, Charlottetown, Saskatoon and oth- earn a degree in Health, with complimentary Info
ers fell as well. In 2015, the chain underwent emphasis in Anthropology and Biology. He’s East Side Mario’s
a more extreme makeover. This time, the newly married to a teacher at the York Region 5769 Main St.
marketing gurus from Toronto named Jump District School Board named Leena Tanna. (365) 521-2002
Branding + Design were brought in by to work Leena enthusiastically helps in the restaurant www.eastsidemarios.com12 NEED TO KNOW
NEED TO KNOW 13
Chuck’s Defies Pricing
It is my first visit to Chuck’s Roadhouse a potential pub in the east end, but then were “Foxbody” (3rd Gen.) Mustang, which he
Bar and Grill in Stouffville. From the sound presented with an opportunity in Stouffville. converted to 8-cylinder himself by cobbling
of it – the whole Town has been crammed in They got excited. Betty said, “It was Stouffville together used parts. This was just the start of
there. I’m a little belated. I try not to visit a new or no-ville as far as we were concerned.” They his Mustang racing restoration projects, mov-
restaurant in the first 2-3 months. I like to fairly wanted to be here. They also found the 42-item ing fast with little money. He’s raced all over
experience and assess a place, after it has had menu featured by Chuck’s Roadhouse to be Ontario, often in #1 position. Racing and res-
time to work out the widgets. Online reviews attractively manageable. toration are a passion and hobby that continue
posted in the first two months aren’t usually Chuck’s is very unique in keeping its menu for him today.
fair or representative of what’s to come. prices low. An “Honest to Goodness Fee” of 3% I asked Timo to fire up the Harley in the
I like the atmosphere. It is a modern-styled is added to all menu items before tax. The argu- foyer, he just laughs - a knowing laugh – ‘like
roadhouse for sure. The bar area is less sepa- ment is that this allows the restaurant to offer a guy from the Town should know that there
rated from the rest of the restaurant as in other the best food for the lowest prices possible. can’t be flammable fluids in vehicle inside of a
places, which both opens it up and increases The arrangement is supposed to be attractive building’ (Fire Code).
the volume at the same time. The bar is huge to franchisees. At the end of the day, pricing the
and overall restaurant seating seems ample. burger at $6.18 instead of $6 may have been less
There are huge screens for sports fans. Large controversial, and would still be inexpensive.
writing-stamps appear on the walls inside and The Chuck’s brand plans to continue its
out, providing a contemporary feel. I recognize growth by expanding with an additional 40 Info
the style and wouldn’t be surprised if it was units annually. The brand keepers look for Chuck’s Roadhouse Bar and Grill
the handiwork of Toronto’s Jump Branding franchisees with an entrepreneurial spirit and 5892 Main St.
+ Design, but it could be décor-via-osmosis; say that experience in the food service industry (905) 591-1110
many franchises are going ‘loud’ these days. is a plus, but not necessary – whereas, a driving www.chucksroadhouse.com
Did I mention the full-sized red raised Harley passion for success is necessary.
Davidson with black saddle bags in the foyer? As it turns out, Timo has been a car enthu-
It is an impressive touch. siast for a long time, influenced by his older
The menu is big, pictorial and clear as to brother. At 16, his first car was a 4-cylinder Franchise owners Timo and Betty Poulos.
what it is getting across – affordable food offer- The Harley Davidson is in the foyer of Chuck’s.
ings: $6 hamburgers including fries, $11 steaks,
and two crab cakes for $9. The pricing fits their
motto: “Food the way it ought to be, priced the
way it used to be.” Most patrons shy away from
steak and lobster combos, but they don’t have
to here - $20. I grew up in the States and must
admit that this is like a flashback: big protein,
little tickets, happy hour… the 1980s.
On this day, I came to meet franchise own-
ers Timo and Betty Poulos. They are nice and
welcoming. Timo tends to work the back-of-
house, while Betty enjoys spending time at the
front. They try to be in the restaurant working
alongside the crew as often as possible. Betty
says that they maintain a family atmosphere,
“there’s something for everyone here – when
the big games are on, the volume is on”.
They admit that the lure of $4 martinis and
$4 beer could potentially attract trouble, but
they say that they keep a tight clamp on it. “It
must be a comfortable place for everyone,” says
Timo.
When looking for a franchise, they studiedCOMMUNITYNEWS
March 15 - April 14, 2019
THE TOWN OF WHITCHURCH-STOUFFVILLE
Notice of Council Meetings Committee Volunteers Library News
Agendas for Council and Public meetings The Town of Whitchurch-Stouffville is now
will be available for review at the Municipal accepting applications for volunteer to join
Offices, Whitchurch-Stouffville Public a Town Advisory Committee or Working
Library and on our website at 12 p.m. Group.
(noon) the Thursday prior to the meeting.
We are now accepting applications for the
Upcoming Council Meetings: following:
• Tues., March 19, 2019 - 3:00 p.m.
• Tues., April 2, 2019 - 7:00 p.m. Council Appointed Committees:
• Tues., April 16, 2019 - 3:00 p.m.
• Accessibility Advisory Committee
Upcoming Public Meetings: • Committee of Adjustment/ Appeals Performance by Magician Brad Toulouse
• Tues., March 26, 2019 - 7:00 p.m. (if Committee Friday, March 15: 10:15 - 11:15 a.m.
required)
Staff Working Groups: Magician Brad Toulouse is known for
Council Meetings take place in the Council blending humour, magic, and audience
Chambers, 111 Sandiford Drive, Stouffville, • ‘19 On the Park’ Working Group participation in order to create once in a
unless otherwise noted. • 6240 Main Street / 55+ Club WG lifetime experience for audiences!
• Ballantrae Community Centre WG Performer costs generously funded by the
To listen to the Council meetings live, visit • Cemetery WG Stouffville Lions Club. All ages.
townofws.ca/cmlivestream. Also follow • Lemonville Community Centre WG Free, drop-in performance.
our Twitter account @ws_townhall for live • Museum WG
updates during council meetings. • Special Events WG Teen After Hours Dungeons & Dragons
• Downtown Stouffville WG Friday, March 15: 6 - 8:30 p.m.
Join our Council E-Newsletter at: eepurl. • Environmental Stewardship WG
com /cKPNg9 and receive meeting agendas • Main Street Reconstruction WG Learn the ins and outs of Dungeons &
and summary reports straight in your inbox. • Parking WG Dragons, or design and print your character
• Street and Watercourse Naming WG in 3D. Ages 13-18. Register at
bit.ly/2AMqHSd
What’s going on Application deadline is Sunday,
March 17, 2019. Visit townofws.ca/ NFB Film Club
in Whitchurch-Stouffville?
volunteeropportunities for an application Wednesday, March 20 – Window Horses
form. (2016, runtime 1 h 28 min)
Wednesday, April 3 – The Great Adventure
Any questions, please contact the (2003, runtime 52 min)
Committee Coordinator Rachael Thompson
at rachael.thompson@townofws.ca or (905) Free screenings of Canadian films followed
640-1910 ex 2236. by discussion. Every second Wednesday at
6:30 p.m. Film descriptions can be found at
wsplibrary.ca.
Become a Hydrant Hero!
It’s a Library Birthday Party
Please keep three feet clearance around the Saturday, April 13: 10:00 a.m. - 4:00 p.m.
perimeter of nearby fire hydrants to ensure
that there is easy access in the event of an The Whitchurch-Stouffville Public Library
emergency. is celebrating one year in their newly
renovated space and we invite all of
PODCAST
Help clear a path from the hydrant to the Whitchurch-Stouffville to come and join the
News, events and happenings around town with street for firefighters to locate and access party! There will be activities for the entire
hosts Glenn Jackson and Cassandra Papas the hydrant in an efficient manner. For family to enjoy as well as some special
New episode every Monday on: more information, call (905) 640-9595. surprises. All ages.
Facebook - SoundCloud - townofws.ca
Town Hall: 111 Sandiford Dr., Stouffville ON L4A 0Z8 Customer Service: (905) 640-1900 or (855) 642-TOWN (8696) townofws.caCOMMUNITYNEWS
March 15 - April 14, 2019
THE TOWN OF WHITCHURCH-STOUFFVILLE
Notice of Road Closure Museum News
HARE FARM GATE (EASTBOUND) AT NINTH LINE: March 20 - April 3, 2019 Savour Stouffville Workshop:
The Art of Marmalade
Condor Properties, with approval from the
Saturday, March 30: 1 - 4 p.m.
Town of Whitchurch-Stouffville and the
Master preserver Camilla Wynne will share
Region of York, will be carrying out grading
the storied history and creative modern-day
and the installation of underground services
recipes of marmalade. Sample different
within their development lands on Ninth
styles and flavours and learn safe canning
Line north of Reeves Way.
practices and the science of preserving.
Prepare two different marmalades using
Construction was scheduled to start week
distinct methods and customizable flavours.
of March 6, 2019 and be completed by
You will take home a jar of each. $50.00
April 30. During construction there will
per person. Only 12 spots available! Pre-
be construction traffic and equipment
registration is required. Barcode: 7109
in the work areas which may pose some
inconvenience.
Easter Hoppenings
Saturday, April 30: 1 - 2:30 p.m.
In order to provide the safe and efficient
Hop on by in celebration of Easter! Go on
installation of the underground services,
an Easter egg hunt, decorate a sugar cookie
it is necessary to temporarily close the
and create a work of art! Recommended
eastbound lane of Hare Farm Gate at 9th
ages: 3 to 10. Children: $10, Adults: $5 Pre-
Line over a two week period from March
registration required. Barcode: 7108
20 to April 3. Proper traffic control signs
and detour routes will be in place to guide
Exhibit: A Stitch in Time
motorists and pedestrians.
February 5 through April 27
Enjoy examples of intricate hand stitched
Access to homes in the vicinity by residents,
samplers from the Museum’s collection.
emergency vehicles (including police, fire
Included with general admission.
and ambulance), mail services and waste
collectors will be maintained or otherwise
coordinated by the contractor.
During construction, stakes and paint
markings will be placed on the boulevards
and front lawns by utility agencies, the
Town and the construction contractor.
These markings indicate the approximate
location of existing utilities, and the will continue to keep residents advised of
proposed location of new service locations. activity in advance of work, however, there
Please avoid disturbance to these because may be times when timely contact is not
re-marking will extend the construction possible due to occurrences that may arise.
duration.
We respectfully request your patience and
The contractor has taken a photographic cooperation while this work is done. Please
inventory of trees and boulevards fronting keep this information for future reference.
houses where construction is taking place. Should you require further information
The contractor will reinstate all disturbed or clarification about this project, please
grass that may be damaged during this contact:
work.
Stephen Stanger
The developer and the contractor are Contract Administrator
committed to minimizing disruptions and Phone: (905) 944-6880
inconveniences as much as possible. They Stephen.Stanger@stantec.com
Town Hall: 111 Sandiford Dr., Stouffville ON L4A 0Z8 Customer Service: (905) 640-1900 or (855) 642-TOWN (8696) townofws.caOTR
OTR_AD_3.6x2.6_MAR_press.pdf 1 2019-02-25 1:50 PM
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OTR
On the Road in Whitchurch-Stouffville tells the story of businesses, tourism and agriculture in
Whitchurch-Stouffville. It is the official monthly journal of the Town, produced by the Economic
Development Department. Circulation 18,000. Published since November 2016. Contact the editor
David Tuley at ecdev@townofws.caYou can also read
