On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the $1tn opportunity - EY

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On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
On-Demand Pay:
payroll that works
for all
Releasing liquidity through
On-Demand Pay: the $1tn opportunity

September 2020
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
Contents
1. Executive summary                 01

2. Global context                    04

3. Employee perspectives             14

4. The On-Demand Pay market          22

5. Harnessing the $1tn opportunity   34

6. Sources36

7. Glossary37

8. Appendix: EY Employee Financial
   Wellbeing Survey Methodology      38
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
1   Executive
    summary
                This report offers a perspective on the On-Demand Pay
                market, the broad range of needs it can address for consumers
                and the benefits it can generate for employers.

                On-Demand Pay offerings enable employees to better align
                income and expenses by accessing a portion of their accrued
                wages, in advance of pay day, with the remaining portion paid
                at the end of the pay period. Unlike salary-based lending or
                payday loans, On-Demand Pay does not involve borrowing on
                the part of the employee, and usually carries little to no cost.

                •   Across OECD countries, we estimate that a total of
                    approximately $1 trillion is accrued in employer payroll
                    accounts on any given day. This gives a prominent role
                    for employers, and On-Demand Pay providers, to provide
                    employees access to this liquidity and, in so doing, create
                    meaningful societal utility at limited frictional cost.

                •   The main use case for On-Demand Pay is that of everyday
                    financial pressures, which we have found to be widespread:
                    70% of individuals in the UK and US experience financial
                    stress regularly. Half of these individuals have faced a
                    financial shortfall between pay periods and encounter this
                    issue approximately every four months.

                •   The negative impacts for individuals are considerable:
                    nearly 75% of those who have experienced financial
                    difficulties have reported material deterioration in their
                    health and wellbeing.

                •   When this stress is carried into the work environment
                    it manifests as distraction, absenteeism, reduced
                    performance and ultimately employee turnover. 20% of
                    employee turnover is attributable to financial stress and we
                    estimate the combined effect of this to cost employers in
                    the US and the UK c.$300bn annually.

                •   Our research points to three main causes of financial
                    shortfalls, which ultimately translate into diminished
                    financial wellbeing: emergencies, limited savings, and
                    timing mismatches between income and expenses.

                                            On-Demand Pay: payroll that works for all |   1
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
•   With emergencies being unforeseeable by definition and
    savings being a function of income (which has stagnated in
    real terms), the importance of the timing of salary payments
    as a means of coping with financial shortfalls cannot be
    understated.

•   It is important to note, however, that On-Demand Pay
    solutions can offer utility not just to lower earners or
    individuals of lesser financial means. Access to earned
    income can give all employees far greater control over their
    finances by enabling them to more effectively align income
    with expenses, allowing better budgeting and supporting
    their financial wellbeing.

•   We are beginning to see evidence of consumer appetite:
    80% of individuals in our research have indicated they
    would use a form of On-Demand Pay. Moreover, the range
    of reasons why consumers would like to access their pay is
    wide, spanning emergencies, budgeting and savings.

Whether the full potential of On-Demand Pay is realised
will depend on several factors, such as an accommodating
regulatory environment, alignment with employer priorities
and consumer adoption. What is clear is that it offers a
compelling economic case for employers and materially better
financial outcomes for employees when compared to the many
alternative financing options.

    Scope of the report and research approach
    •   Our report looks at a specific sub-segment of the wider     •   The primary research was conducted among 4,000
        salary linked¹ solutions market — On-Demand Pay; it             working-age individuals, on a basis of nationally
        does not include any salary-linked lending, payday              representative coverage of key demographic factors.
        lending or direct lending to consumers.                     •   The research was conducted in April-June 2020, during
    •   The geographic scope of the report is global,                   the COVID-19 pandemic. Our sampling methodology
        though with a specific focus on UK and US as key                was adjusted to include proportional representation
        On-Demand Pay markets.                                          of short-term unemployed individuals to reflect the
    •   Our global approach covers primarily OECD countries.            unemployment effects of the crisis.
        Occasionally it includes comparable ex-OECD country         •   More details on the sources of our data and details
        data in order to provide more context.                          of key terms can be found in the glossary and the
    •   We have commissioned proprietary primary research to            appendix of the report.
        understand in detail the financial situation of consumers
        in the UK and the US markets.

2   | On-Demand Pay: payroll that works for all
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
Our research, conducted among around 4,000 individuals
across UK and US, shows an unexpected prevalence of
financial pressures affecting lives of employed individuals

               of individuals                        of individuals

 72%           experience financial
               stress at least once     35%          fall short on an
                                                     expense between
               a year2                               pay periods3

3
the average number of times per         75%
                                                     of individuals report
                                                     major impacts on
                                                     life and wellbeing as
                                                     a result of financial
year individuals struggle to meet
                                                     shortfalls5
a financial obligation4

 29%
               of individuals earning
               >$100k experience
               difficulties meeting
                                        $1tn
                                        of accrued pay retained in
               payments6                employers’ treasuries at any given
                                        point in time in OECD countries7

 20%
               of employee
               turnover attributable
                                        $300bn
                                        the annual cost to employers in
               to financial stress8
                                        lost productivity as a result of
                                        employee financial stress9

                                                        On-Demand Pay: payroll that works for all |   3
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
2                Global
                 context
Review of the financial realities faced by the global employed population and the role
On-Demand Pay can play in enabling a greater degree of financial freedom

At any given point in time, there is approximately   Furthermore, workers have seen little increase
$1 trillion of payroll accrued in employers’         in earnings in recent history, with real wages
treasuries across OECD countries, before it is       growing on average 0.9% per year11.
paid to employees. This paper takes the view that
                                                     At the same time, household finances appear
access to this liquidity could enable employees to
                                                     to have taken a turn for the worse. Consumer
take control of their finances and improve their
                                                     debt has seen double-digit growth since the
financial wellbeing by aligning more closely their
                                                     1990s across all developed economies, while
income and expenses.
                                                     gross savings rates have increased by 2%,12
The scale of the opportunity is considerable.        before the recent spike driven by lockdown in key
We have conducted research which shows               markets.
that over 70% of employed individuals have faced     By giving individuals flexible access to their
financial stress over the previous 12 months and     wages, On-Demand Pay can play a key role in
would benefit from better access to liquidity.       helping households caught in the nexus of these
                                                     trends. As one of the cheapest, most transparent
More than 28% of the global working population
                                                     and flexible ways of accessing liquidity, On-
is employed on a part-time or temporary basis,10
                                                     Demand Pay can help financially vulnerable
without the security and benefits that are
                                                     people reduce reliance on short-term, high cost
typically available to permanent staff. More than
                                                     credit. Beyond this, it has promising applications
40% of workers today are low earners — or in the
                                                     which can enable individuals to achieve greater
bottom quartile of the wage scale.
                                                     financial freedom by active budgeting and
                                                     making better saving and spending decisions.

4   | On-Demand Pay: payroll that works for all
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
The $1 trillion opportunity                                        Exhibit 2.1: Pay frequency per income type (UK and US)
                                                                   (% of respondents, n=4,086)
Almost 70% of workers globally are paid either monthly, or
fortnightly (with two week pay cycles being most commonplace                  45%               23%                 27%                5%

in the US).                                                                    5%                                    6%
                                                                                                 9%                                   11%
                                                                               3%
On the basis of this, and taking into account average wages,                  10%                                   10%

we estimate that across OECD countries there is approximately                                   15%                                   10%

$1 trillion of accrued salaries earmarked in employers’
treasuries13.                                                                 25%
                                                                                                16%
                                                                                                                    27%

                                                                                                                                      28%
This is liquidity that is otherwise out of reach for individuals
until their contracted pay day.
                                                                                                21%
This report explores how increasing pay frequency, as
                                                                                                                    30%
facilitated by On-Demand Pay solutions, could help employees                                                                          24%
gain greater control over their financial wellbeing.
                                                                              56%
On one hand, we see potential for On-Demand Pay to help
                                                                                                38%
individuals cope in situations of financial distress, caused by
                                                                                                                    26%               24%
mismatches in the timing of income and expenses. On the
other, we see it as a source of financial liquidity that creates
                                                                               1%                1%                  1%                1%
opportunities for individuals to save, consume or invest, as
                                                                          Fixed salary       Fixed and           Based on        On completion
they earn their pay, supporting broader financial wellness.
                                                                                           some variable       hours or work       of a task
                                                                                             payment            completed

  On-Demand Pay                                                    Exhibit 2.1b: Pay cycle prevalence by country

  On-Demand Pay is the term used to describe a category                        4%
                                                                                                 8%
                                                                                                                           Daily
  of financial products that give employees the ability to                     6%
                                                                                                 8%                        Between daily and
  draw on their accrued wages before pay day.                                 13%                                          once a week
  Typically offered by a third party provider through                          6%               20%                        Weekly
  employers, On-Demand Pay solutions work by calculating
  an employee’s accrued pay at a specific point in time,                                                                   Fortnightly

  and making a proportion of these earnings available for                                                                  Monthly
  employees to withdraw in near-real time.
                                                                                                                           Other
  The On-Demand pay provider typically disburses the                                            52%
                                                                              69%
  funds directly to employees. Employers settle the amount
  with the provider, and pay employees the remainder of
  their wages when due. On most occasions employees
  incur a cost for the service, although services that are
  free to employees also exist.                                                                 11%
                                                                               2%                1%
  While it is part of a wider category of similar salary-linked               UK                 US
  propositions, encompassing salary-linked loans,
  On-Demand Pay does not involve borrowing on the part             Source: EY Employee Financial Wellbeing Survey, June 2020

  of the employee.

                                                                                                      On-Demand Pay: payroll that works for all |   5
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
Global context                                                     Exhibit 2.2: Global employment
                                                                   Labour force (billion of individuals)
Our report examines the potential of the On-Demand Pay             3.5
market at a unique point in time.
                                                                   3.4
At the time of our research (April–June 2020), almost all
                                                                   3.3
economies are reporting record-breaking unemployment
                                                                   3.2
benefits registrations, triggered by lay-offs in response to the
economic fallout from COVID-19.                                    3.1

Prior to the unprecedented human and economic impacts of           3.0

the COVID-19 pandemic, the employed population of the world        2.9
stood at 3.3bn individuals globally. This is a 65% increase on     2.8
total employment over the last 30 years, with much of this
                                                                   2.7
growth coming from increases in employment across China
and India.                                                         2.6

                                                                   2.5
Even before the historic challenges posed by the COVID-19
pandemic, much of the employed workforce was already in a          2.4
precarious financial position.
                                                                    1990        1995         2000        2005          2010   2015   2020
We see four major trends which are likely to have an impact
on the financial resilience of employees globally: 1) increasing   Source: World Development Indicators, EY analysis
part-time employment, 2) diminishing real wage growth,
3) stagnating savings rates and 4) increase in household debt.

6   | On-Demand Pay: payroll that works for all
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
01                         Growth of part-time and temporary
                           employment
An increasing proportion of the global workforce is in part-                                                                                                                                                  standard employment are 40-50% less likely to receive
time or temporary employment, despite headline employment                                                                                                                                                     income or other forms of workplace support14.
numbers being on a steady upward trajectory.                                                                                                                                                                  The post-COVID-19 world could precipitate an acceleration
                                                                                                                                                                                                              of this trend. It is normal for recessionary cycles to leave a
Deemed as “non-standard” employment by the OECD, this is
                                                                                                                                                                                                              legacy of increased part-time and temporary employment, and
the form of employment that is least likely to give individuals
                                                                                                                                                                                                              28% of employees today are already in part-time or
access to collective bargaining. Moreover, individuals in non-
                                                                                                                                                                                                              temporary roles (compared to just 7% in 1977)15.

Exhibit 2.3: Temporary and part-time workers
Percentage of temporary and part-time workers, by country
% of workforce
         59                                                                                                                                                                                                                                                                                                                                                 % temporary workers
   60
                                                                                                                                                                                                                                                                                                                                                            % part-time workers
   50
                      45
                              41 40 40
   40
                                                             35 35 33
                                                                      32 32 31 31 31 31 31 31 30
                                                                                                 30 30 29 29 29 29 29
   30                                                                                                                 28 27 26                                                                                                                                                                                                                                                               OECD average
                                                                                                                                                                                                                                                                                   24 23                                                                                                         28%
                                                                                                                                                                                                                                                                                         23 22 21
                                                                                                                                                                                                                                                                                                  20
   20
                                                                                                                                                                                                                                                                                                                                             15 14
                                                                                                                                                                                                                                                                                                                                                   13 13 12
                                                                                                                                                                                                                                                                                                                                                            11
   10                                                                                                                                                                                                                                                                                                                                                                                                           9         8

    0
                      Chile

                                                             Italy

                                                                                                                                                                                                                                                 UK

                                                                                                                                                                                                                                                                                                           Turkey

                                                                                                                                                                                                                                                                                                                                             Israel
                                                                                                                                                                                                                                                      Norway

                                                                                                                                                                                                                                                                                                                                                      Czech Republic
                                                                                                                                                                                                                                                                                                                                                                       Slovakia
                                                                                                                                                                                                                                                                                                                                                                                  Estonia
        Netherlands

                              Mexico

                                                                               South Korea
                                               Switzerland

                                                                     Germany

                                                                                                                        India

                                                                                                                                                                         Poland

                                                                                                                                                                                                                                                               Belgium
                                                                                                                                                                                                                                                                         Iceland
                                                                                                                                                                                                                                                                                   Slovenia
                                                                                                                                                                                                                                                                                              Luxembourg

                                                                                                                                                                                                                                                                                                                                                                                            Russia

                                                                                                                                                                                                                                                                                                                                                                                                                        Lithuania
                                       Spain

                                                                                                                                                                                                                                                                                                                                                                                                     Hungary
                                                                                                              Denmark

                                                                                                                                Ireland
                                                                                                                                          Australia
                                                                                                                                                      France

                                                                                                                                                                                  Sweden

                                                                                                                                                                                                                                                                                                                    Greece

                                                                                                                                                                                                                                                                                                                                   Croatia

                                                                                                                                                                                                                                                                                                                                                                                                               Latvia
                                                                                             Canada

                                                                                                                                                               Finland

                                                                                                                                                                                           China
                                                                                                                                                                                                   Austria
                                                                                                                                                                                                             Portugal

                                                                                                                                                                                                                                      Colombia
                                                                                                                                                                                                                        New Zealand

                                                                                                                                                                                                                                                                                                                             USA
                                                                                                      Japan

Source: OECD, International Labour Organisation, EY analysis

                                                                                                                                                                                                                                                                                                           On-Demand Pay: payroll that works for all |                                                                              7
On-Demand Pay: payroll that works for all - September 2020 Releasing liquidity through On-Demand Pay: the tn opportunity - EY
02              Diminishing wage
                growth

We have seen real wages (wages discounted for the effects                                       such as the US and the UK, real wages have grown by less
of inflation) across much of the developed world plateau or                                     than 1% per year over the last 10 years16.
decline, implying that the purchasing power for many is muted.

In the developing world, wages have grown strongly (albeit
from a relatively low base), whereas in developed economies,

Exhibit 2.4:Average salary compared to real wages growth
(average salary; $ as of 2018; growth rates 2009–2018; OECD countries)
Average salary (USD)                                                                                            Note: Bubble size depicts labour force population               25 million
                                                                                    OECD average
                                                                                   wage growth 9%
70,000

                                                                                  US
60,000                                                      Switzerland
                                          Netherlands
                                                                                       Denmark Norway
                                                            Belgium
50,000                               Ireland                                             Canada                 Germany
                                                                      Australia
                                                    Austria Finland
                                                                                          Sweden
                                          UK                           France                                                                                         OECD average
40,000                                                     Japan                          New Zealand                     Korea, Rep.                                 salary $41.5k
                     Spain        Italy
                                                                              Israel Slovenia                                                                          Poland
30,000
                                                                                                                                                 Czech Republic Estonia
                       Portugal                                                                                      Hungary                                         Latvia
            Greece                                                                                      Chile                  Slovak Republic                          Lithuania
20,000
                     Mexico

10,000

      0
          -20                -5                 0                         5                     10                  15                      20                   25               50

                                                                                                                                                                2009-18 % growth
                                                          Countries below average wage growth make up 79% of the working population

Source: OECD 2109, EY analysis

8    | On-Demand Pay: payroll that works for all
03                           Stagnating savings
                             rates

Across OECD countries, 60% of households save less than                                                                                                                                                         to a shrinking minority of working households. While we note
10% of their monthly income, don’t save at all, or are net                                                                                                                                                      that across many developed economies, savings rates have
debtors. Although there is a range of factors at play such as                                                                                                                                                   significantly increased during the COVID-19 pandemic, our
monetary and macro prudential policy at the national level,                                                                                                                                                     view is that this longer-term trend of stagnating savings rates
the basic capacity of having access to savings to meet both                                                                                                                                                     is likely to persist.
long- and short-term financial needs appears to be available

Exhibit 2.5a: Household savings as a percentage of disposable income (2018)
   %
 40 35 35
 30                         26 26
                                               20
 20                                                      16 15
                                                               13 13 12 12 11 10
                                                                                 10 9 9 9 8 8                                                                                                                                                                                                                                                                            OECD average
 10                                                                                           7 7 7 6 6 5 5
                                                                                                            4 3 3 3 2                                                                                                                                                                                                                                                        8%
                                                                                                                      1 0 0
  0
                                                                                                                                                                                                                                                                                                                                                               0 -1 -2
                                                                                                                                                                                                                                                                                                                                                                       -4 -5
-10
-20                                                                                                                                                                                                                                                                                                                                                                                                           -17
      South Korea
                    China
                            Israel
                                     Turkey
                                              Croatia
                                                        Luxembourg
                                                                     Sweden
                                                                              Mexico
                                                                                       Switzerland
                                                                                                     Colombia
                                                                                                                Ireland
                                                                                                                          Germany
                                                                                                                                    India
                                                                                                                                            Chile
                                                                                                                                                    Czech Republic
                                                                                                                                                                     Russia
                                                                                                                                                                              Netherlands
                                                                                                                                                                                            France
                                                                                                                                                                                                     US
                                                                                                                                                                                                          Austria
                                                                                                                                                                                                                    Norway
                                                                                                                                                                                                                             Hungary
                                                                                                                                                                                                                                       Estonia
                                                                                                                                                                                                                                                 Denmark
                                                                                                                                                                                                                                                           Belgium
                                                                                                                                                                                                                                                                     Slovenia
                                                                                                                                                                                                                                                                                Japan
                                                                                                                                                                                                                                                                                        Australia
                                                                                                                                                                                                                                                                                                    Slovakia

                                                                                                                                                                                                                                                                                                                                Spain
                                                                                                                                                                                                                                                                                                               Italy
                                                                                                                                                                                                                                                                                                                       Canada

                                                                                                                                                                                                                                                                                                                                        Poland
                                                                                                                                                                                                                                                                                                                                                 New Zealand
                                                                                                                                                                                                                                                                                                                                                               UK
                                                                                                                                                                                                                                                                                                                                                                    Finland
                                                                                                                                                                                                                                                                                                                                                                              Portugal
                                                                                                                                                                                                                                                                                                                                                                                         Lithuania
                                                                                                                                                                                                                                                                                                                                                                                                     Latvia
                                                                                                                                                                                                                                                                                                                                                                                                              Greece
Source: OECD 2019; Chinese National Bureau of Statistics; Government of India Ministry of Statistics, EY analysis

Exhibit 2.5b: Household savings rate as a percentage of disposable income (2000–2018)

                                       11
                      9                                                                                                                                                                                                                                                                                                                                                                                  2000
10                                                                            9                        8                                    9
                                                                                                                                                                                                      7                                                                           8
 8                                                                                                                                                                                                                                                                                                                                                                                                       2018
 6                                                                                                                                                                                                                                                            5                                                         5                                                     5
                                                                                                                                                                     4
 4                                                                                                                                                                                                                       3
 2                                                                                                                                                                                                                                                                                                                                       1
                                                                                                                                                                                                                                                                                                                                                                                                     0
 0
                     Germany                                                     France                                                      Japan                                                           Italy                                                     US                                                Canada                                                     UK

Source: World Bank 2018, EY analysis

                                                                                                                                                                                                                                                                                                      On-Demand Pay: payroll that works for all |                                                                      9
04                             Increasing
                               debt

Consumer debt-to-income ratios (a measure of credit                                                                                                                                               Exhibit 2.6a: Household debt-to-income ratios
utilisation) have been steadily increasing. Whilst this trend                                                                                                                                     (%;1995–2018; OECD countries)
                                                                                                                                                                                                                                                                                                                                                                   1995
reversed during the 2008 financial crisis, they are now
                                                                                                                                                                                                                                          141
trending up once more.                                                                                                                                                                            140                                                                                                                                                              2018

The average debt-to-income ratio in OECD countries is                                                                                                                                             120                                                                                                                                                      118
122%17, and 65% of the working age population reside in                                                                                                                                                                                                                                              105
countries with ratios above 100%. Debt plays a crucial role                                                                                                                                                              99
                                                                                                                                                                                                  100                                                                       94
in consumption-driven economic growth and has been the
largest driver of GDP growth for countries such as the UK                                                                                                                                             80

and the US, yet the growing debt-to-income ratios suggest                                                                                                                                                                                                                                                                               61
                                                                                                                                                                                                      60
that even minor fluctuations in the household income of
certain cohorts may result in financial strain.                                                                                                                                                       40

                                                                                                                                                                                                      20

                                                                                                                                                                                                        0
                                                                                                                                                                                                                                  UK                                                US                                                   Euro area
                                                                                                                                                                                                Source: OECD
                                                                                                                                                                                                 Source: OECD 2019, EY analysis

Exhibit 2.6b: Household debt to income ratios
(%; 2018; OECD countries)
       %
300    281

250              239 239
                                        223 217

200                                                               189 186 184 182
                                                                                                               164
150                                                                                                                          145 141 140
                                                                                                                                                      127 121                                                                                                                                                                      OECD average 122%
                                                                                                                                                                          115
                                                                                                                                                                                    107 107 106 105 99
100                                                                                                                                                                                                    95 90
                                                                                                                                                                                                             87 79 79
                                                                                                                                                                                                                                                                            70 70 63
                                                                                                                                                                                                                                                                                     58 57 50
                                                                                                                                                                                                                                                                                              47 42 42
 50                                                                                                                                                                                                                                                                                                                                                                           30

   0
                                                                                                                                                                                    Japan
                                                                           Luxembourg
                                                                                        South Korea

                                                                                                                                            Ireland

                                                                                                                                                                          Belgium

                                                                                                                                                                                                                                                 Italy
                                                                                                                                                      Portugal
                                                                                                                                                                 France

                                                                                                                                                                                            Estonia
                 Netherlands

                                                                  Sweden

                                                                                                                                                                                                               USA

                                                                                                                                                                                                                             Germany

                                                                                                                                                                                                                                                                    Spain
                                                                                                                                                                                                                                                                            Chile
                                                                                                                                                                                                                                                                                    Czech Republic
                                                                                                                                                                                                                                                                                                     Poland
                                                                                                                                                                                                                                                                                                              Croatia
                                                                                                                                                                                                                                                                                                                        Slovenia
                                                                                                                                                                                                                                                                                                                                   Lithuania
                                                                                                                                                                                                                                                                                                                                               Colombia
                                                                                                                                                                                                                                                                                                                                                          Latvia
                                                                                                                                                                                                                                                                                                                                                                   Hungary
                                                                                                                                                                                                                                                                                                                                                                             Russia
                                                                                                                                       UK

                                                                                                                                                                                                      Greece
       Denmark

                               Norway
                                        Switzerland
                                                      Australia

                                                                                                      Canada
                                                                                                               New Zealand
                                                                                                                             Finland

                                                                                                                                                                                                                     China

                                                                                                                                                                                                                                       Austria

                                                                                                                                                                                                                                                         Slovakia

Source: OECD; Chinese National Bureau of Statistics; Government of India Ministry of Statistics , 2018 EY analysis

10 | On-Demand Pay: payroll that works for all
On-Demand Pay: payroll that works for all | 11
Finances under pressure
If the above statistics described a single household it would                                                                                                                                      For example, in the UK alone, there are a reported 8.3 million
be easy to see how factors such as debt in excess of income,                                                                                                                                       adults who find meeting monthly bills a “heavy burden” and
low savings, and low real growth in earnings could precipitate                                                                                                                                     miss more than two bill payments within a six-month period19.
financial hardship.                                                                                                                                                                                A further 3 million adults in the UK are in what is commonly
                                                                                                                                                                                                   referred to as “persistent debt,” or situations where
There is a substantial body of evidence suggesting that this
                                                                                                                                                                                                   individuals have paid more in interest than repaid in terms of
is an issue affecting millions today. Faced with an emergency,
                                                                                                                                                                                                   borrowing20.
30% of all households would struggle to come up with 5% of
their annual income within the next month (for example to
meet unexpected medical expense): a sign of financial strain
manifesting on a striking scale18.

Exhibit 2.7: Individuals unable to fund an emergency, by country (%)
                                                                                                                                                                                                                                                                                                                             In the UK, 1 in 5 households are
       %                                                                                                                                                                                                                                                                                                                     unable to come up with emergency
 70    69                                                                                                                                                                                                                                                                                                                    funds; in the US, this rises to 1 in 4
                 62
 60                        56
                                   53 52
 50                                                 45 43
                                                          43 42
 40                                                                                         37 37 37
                                                                                                                       34
                                                                                                                                       31 30
 30                                                                                                                                          29 29 27 26                                                     OECD average
                                                                                                                                                         26 26 24 24                                             30%
                                                                                                                                                                     23 21 21
                                                                                                                                                                              20 19 19 19 18 18 17
 20                                                                                                                                                                                                16 16 14
                                                                                                                                                                                                            13 11
                                                                                                                                                                                                                   10
 10                                                                                                                                                                                                                     7

   0

                                                                                                                                                                                                                                                                                                                                                       Israel
       Mexico

                           Chile

                                                                                                                      Czech Republic

                                                                                                                                                                                                       Slovakia

                                                                                                                                                                                                                                                               Luxembourg
                                                                                                                                                Belgium

                                                                                                                                                                                       USA

                                                                                                                                                                                                                  France

                                                                                                                                                                                                                                       Austria

                                                                                                                                                                                                                                                                                          Australia

                                                                                                                                                                                                                                                                                                                                         Switzerland
                                   Poland

                                                                                                                                                                                                                                                                            South Korea

                                                                                                                                                                                                                                                                                                      New Zealand

                                                                                                                                                                                                                                                                                                                                                                                   Finland
                Colombia

                                                    Croatia
                                                              Hungary

                                                                                 Portugal
                                                                                            Latvia

                                                                                                              China

                                                                                                                                       Turkey

                                                                                                                                                          Ireland

                                                                                                                                                                            Slovenia
                                                                                                     Russia

                                                                                                                                                                    Italy

                                                                                                                                                                                             Estonia

                                                                                                                                                                                                                                                                                                                            UK

                                                                                                                                                                                                                                                                                                                                                                                                       Sweden
                                                                                                                                                                                                                                                                                                                                                                                                                Norway
                                            India

                                                                        Greece

                                                                                                                                                                                                                                                 Netherlands

                                                                                                                                                                                                                                                                                                                    Japan

                                                                                                                                                                                                                                                                                                                                                                                             Germany
                                                                                                                                                                                                                           Lithuania

                                                                                                                                                                                                                                                                                                                                 Spain

                                                                                                                                                                                                                                                                                                                                                                Canada
                                                                                                                                                                                                                                                                                                                                                                         Denmark
Source: Wolrld Bank 2018, EY analysis

12 | On-Demand Pay: payroll that works for all
Wider employment context and the increasing responsibilities of
employers
Outside the above four major trends, it is worth considering      As these shifts materialise, more and more individuals could
the wider employment context. The nature of work itself,          find themselves without the job security, employment benefits,
and what it means to earn a wage, is changing considerably,       or regular pay that many enjoy today.
compounding the financial challenges that employees face.
This introduces new complexities to which employees and           Providing employees with improved liquidity, in the form of
employers need to adapt.                                          flexible access to their earnings can give them better control of
                                                                  their finances, improve retention and stem the financial stress
Individuals are retiring later in life and tend to have more
                                                                  that costs employers billions in lost productivity.
jobs throughout their career. By our estimates, an employee
holds on average 8-10 jobs between the ages of 18 and 5621.       On-Demand Pay also offers employers the means to adapt to
This can translate into income shocks and diminished job          a world where flexible work — and flexible pay — may soon be
security for employees, as well as higher rates of turnover for   the norm.
employers.

Automation and the growth of the gig economy pose another         Exhibit 2.8: Employment ratios in the gig economy
set of challenges. Over the next 15 years, 14% of existing jobs
                                                                                                Uber Deliveroo          Airbnb     Instacart
are expected to disappear as a result of automation, with a
further 32% undergoing radical change22.                           Employees                  22,000           5,000     12,750        12,000

Typified by companies such as Uber, Airbnb, Deliveroo and          Drivers/Riders/
                                                                                           3,000,000         60,000     650,000       500,000
Instacart, the gig economy is giving rise to new business          Hosts
models which augment permanent personnel with large
                                                                   Employee ratio                   1%            8%          2%            2%
networks of self-employed contractors. Although these
individuals are viewed as suppliers, from a societal standpoint   Source: Company websites; Crunchbase; EY research and analysis
they are wage-earning workforce participants.

                                                                                                   On-Demand Pay: payroll that works for all | 13
3                Employee
                 perspectives
Insights from EY’s Employee Financial Wellbeing research, based on a survey of
c.4,000 working individuals in the US and UK

We have conducted primary research with                  common with individuals of lesser financial
c.4,000 working age employed individuals across          means. Nearly 1/3 of the top quartile earners
the UK and the US to better understand their             struggle to meet an expense when it falls due,
financial position and pressures they face.              though we hypothesise that these challenges
                                                         faced by higher earners are markedly different.
Our findings point to financial challenges on a
large scale. In the previous 12 months, over 70%         Nonetheless, the impacts of financial hardship are
of our survey respondents have experienced               felt most acutely by lower earners. The impact of
financial difficulties, or a financial worry of          lower income means that this segment of society
some form. Half of these individuals struggle            tends to be 50% more likely to postpone another
substantially with their finances — they have been       expense in order to settle a financial obligation.
unable to meet a financial obligation and tend           They also tend to experience the emotional and
to face this issue on average every four months.         health effects of financial pressure more acutely
These struggles vary from everyday expenses              than those of greater financial means (see
and utility bills, to recurring difficulty with credit   Exhibit 3.9).
card bills, rent and mortgage payments.                  Beyond the support it can provide to lower
                                                         earners, we see early evidence of the wider
Although it would be intuitive to assume that
                                                         applications of On-Demand Pay solutions. Some
this problem is exclusively the concern of lower
                                                         of these include enabling individuals to take real-
earners, financial stress appears to present a           time budgeting actions, and to earn interest on
problem across the income spectrum. We have              funds they would otherwise be unable to access
found that higher earners face challenges in             until payday.

14 | On-Demand Pay: payroll that works for all
Perspectives from the
UK and US
The primary research we conducted focused on obtaining a
more detailed understanding of the state of financial wellbeing
of employees.

We surveyed individuals in (or seeking) employment from
across the income, wealth and socio-demographic spectrum.

Overview of individuals’ financial
position
One of our key findings is that everyday financial hardship is
remarkably common.                                                                Although liquidity challenges (issues manifesting as a missed
                                                                                  payment) are common for individuals with lower incomes, they
Overall, more than 70% of working individuals across the US
                                                                                  are nearly as common among higher earners. 40% of those
and the UK have experienced some kind of financial stress
                                                                                  earning $10,000 encounter financial shortfalls, whereas the
between pay periods.
                                                                                  figure is 30% for those earning 10 times more (more than
The issue takes on many forms:                                                    $100,000).

•   35% of individuals we surveyed were unable to pay a                           Our findings also show that individuals with higher levels of
    critical expense or have had to seek other means to be able                   debt experience higher incidence of financial shortfalls.
    to do so
                                                                                  This suggests debt is one of the key contributors to financial
•   A further 37% of individuals have either come close to                        stress. It also explains the prevalence of liquidity challenges
    being in this position before or frequently worry about                       faced by higher earners, who tend to have higher borrowing
    this, highlighting a build-up of financial anxiety for a large                capacity and hold nearly three times as much debt as the
    number of individuals                                                         average respondent in our sample.

Exhibit 3.1: Share of individuals experiencing financial stress
Q: Over the past year, have you ever been in a position where you weren’t able to pay a bill or to meet a critical expense
between pay periods? (% respondents, n=4,086)

                                                                                 72% find it challenging to meet,
                                                                                or worry about everyday expenses
          35% have been in a position where they weren’t
                  able to pay a critical expense

                15%                              20%                           15%                           22%                               28%

         Yes — I had no funds       Yes — but I had to access savings   No — but I often come         No — but I frequently        No — this is not an issue that I
        at all available to meet    or other own financial resources      close to being in               worry about              have ever experienced or that
            the expense(s)               to meet the expense(s)             this situation               this situation                has ever worried me

Source: EY Employee Financial Wellbeing Survey, June 2020

                                                                                                                 On-Demand Pay: payroll that works for all | 15
Exhibit 3.2: Prevalence of financial difficulty by income and savings
Q: Over the past year, have you ever been in a position where you weren’t able to pay a bill or to meet a critical expense between pay
periods? (% respondents by income and savings brackets; $/£; n=4,086)

Respondents by income                                                         Respondents by savings

                                                                  10%                                                              10%           8%            8%              9%
                                    13%       13%       14%
                 21%      17%                                                                                            17%
                                                                                                               21%
    26%                                                                          27%                                                                                           11%
                                                                                                                                                               16%
                                                                  19%                                                                            22%
                                    21%                                                        43%                                 25%                                         6%
                                              21%       22%                                                              31%
                          23%                                                                                                                                  6%
                 19%                                                               7%                          28%
    15%                                                             9%                                                                                                         15%
                                                                                                                                                 15%
                                    16%                  9%                                                                        15%                         22%
                                              17%
                          14%                                     18%            24%
                 18%                                                                           14%                       18%
    20%                                                                                                        21%
                                                        21%                                                                                      25%
                                    23%       22%                                                                                  27%
                          22%                                                                  20%
                 22%                                                             23%                                                                                           60%
    20%
                                                                                                                         22%                                   48%
                                                                  44%                                          17%
                                                        34%                                    15%                                               30%
                          24%       27%       27%                                                                                  23%
    18%          20%                                                             19%
                                                                                                               13%       13%
                                                                                               8%
    Less than
      10,000

                10,000–
                 19,999

                          20,000–
                           29,999

                                    30,000–
                                     49,999

                                              50,000–
                                               74,999

                                                        75,000–
                                                        100,000

                                                                  More than
                                                                   100,000

                                                                                I don’t hold
                                                                                  any funds

                                                                                               Less than 100

                                                                                                               100–499

                                                                                                                         500–999

                                                                                                                                   1,000–4,999

                                                                                                                                                 5,000–9,999

                                                                                                                                                               10,000–50,000

                                                                                                                                                                               More than 50,000

    Yes — I had no funds at all available to meet the expense(s)                       No — but I frequently worry about this situation
    Yes — I had to access savings or other own financial                               No — this is not an issue that I have ever experienced or
    resources to meet the expense(s)                                                   that has ever worried me
    No — but I often come close to being in this situation

Source: EY Employee Financial Wellbeing Survey, June 2020

16 | On-Demand Pay: payroll that works for all
Exhibit 3.3a: Prevalence of financial difficulty by                                                                         Exhibit 3.3b: Amount of unsecured debt held by income
unsecured debt                                                                                                              bracket
Q: Over the past year, have you ever been in a position where you                                                           Q: What is the estimated amount of your total household debt,
weren’t able to pay a bill or to meet a critical expense between pay                                                        excluding mortgage?
periods? (% respondents; $/£; n=4,086)                                                                                      (for individuals facing financial difficulty; $/£; n=2,160)

    8%
              14%                  17%           14%                            18%                                                                                                                                                         19,300
                         20%                                     19%                            22%             23%
    9%

  11%         16%

                                   28%           32%             21%            26%             18%                                                                                                                       14,153
                         25%                                                                                    24%
              13%
  24%
                                                                                                14%                                                                                                      10,463
                                                                                13%
              23%        13%       15%                           24%
                                                 19%                                                            15%
                                                                                                                                                                                       7,908

                                                                                23%             26%
                         23%       20%                                                                          16%                                                5,455
                                                 16%             20%
  48%                                                                                                                                             4,308
              35%                                                                                                            3,335

                         18%       20%           19%                            21%             20%             22%
                                                                 16%
 I’m not in
  any debt

                  Less
              than 500

                         500–999

                                   1,000–2,499

                                                 2,500–4,999

                                                                  5,000–9,999

                                                                                10,000–24,999

                                                                                                25,000–50,000

                                                                                                                More than
                                                                                                                  50,000

                                                                                                                               Less than 10,000

                                                                                                                                                   10,000–19,999

                                                                                                                                                                    20,000–29,999

                                                                                                                                                                                         30,000–49,999

                                                                                                                                                                                                          50,000–74,999

                                                                                                                                                                                                                           75,000–100,000

                                                                                                                                                                                                                                             Over 100,000

      Yes, I had no funds available                            No, but I often worry about this
      Yes, I used savings/resources                            No, I’ve never experienced nor                               Source: Averages estimated from EY Employee Financial Wellbeing Survey, June 2020
      to meet the expense                                      worried about this
      No, but I often come close to this

Source: EY Employee Financial Wellbeing Survey, June 2020

                                                                                                                                                                                    On-Demand Pay: payroll that works for all | 17
Types of financial problems and their frequency
Falling short on financial commitments is a frequent                                    with the individuals most vulnerable to this being those with
occurrence.                                                                             limited savings (15% of the population of our survey).

On average, those who struggle to meet a financial                                      The types of commitments that trigger shortfalls are varied.
commitment tend to do so approximately every four months,                               Nearly 30% of our respondents stated they have struggled with
with only 24% of individuals surveyed reporting a shortfall less                        meeting credit card payments, making them the most common
than once per year.                                                                     type of liquidity challenge faced by individuals.

When financial shortfalls do take place, the average amount is                          Lower earners, however, most often struggle with obligations
£295 in the UK and $320 in the US, or approximately 10-15%                              of a far more critical importance: nearly 20-25% of bottom
of the median monthly net wage in both countries.                                       quartile earners struggle to pay for daily necessities, rent and
                                                                                        utility payments.
This implies that many individuals’ monthly budgets are
managed tightly, making them susceptible to financial shocks,

Exhibit 3.4: Financial shortfalls: frequency, average amount and types of expenses
Q: How many times a year do you tend                    Q: What was the approximate amount                    Q: What is the type of expense or bill that
to have issues with meeting an expense?                 of the expense you struggled                          you struggled to pay?
(% respondents)                                         to pay? (% respondents; $/£)                          (% respondents; more than one
                                                                                                              response allowed)

   Less than                                           Less than 10    3%                                       Credit card payment                     28%
                       24%
 once a year

     Once or                                                  10–49         10%                                    Utilities payment                26%
                              40%
 twice a year

Three or four                                                50–149                       27%                   Everyday necessities              20%
                      21%
 times a year

Nearly every                                                150–249                       26%                           Emergency
                10%                                                                                                                               20%
      month                                                                                                            expenditures

      Every                                                 250–500                19%
            5%                                                                                                        Rent payment                20%
      month

                                                                More
                                                                                  16%                                 Loan payment           16%
                                                            than 500

                                                                                                                         Household
Source: EY Employee Financial Wellbeing Survey, June 2020                                                                                    16%
                                                                                                               maintenance payment

                                                                                                                   Tax bills payment         15%

                                                                                                                 Mortgage payment            15%

                                                                                                               Medical bills payment        13%

                                                                                                                              Large
                                                                                                                                            12%
                                                                                                                  one-off purchases

                                                                                                              Child support payment    5%

                                                                                                                              Other 3%

18 | On-Demand Pay: payroll that works for all
Causes and consequences of financial pressures
The causes associated with short-term financial hardship are       Exhibit 3.5: Triggers behind financial difficulties
complex and interrelated. When asked about the triggers
                                                                   Q: What do you think was the reason why it was difficult to pay a
behind financial challenges, our respondents point to three        bill or meet a critical expense between pay periods?
primary reasons:                                                   (% respondents; more than one option allowed)
1. Emergencies
                                                                             Emergency/
2. Insufficient savings                                                    unforeseeable                               59%
                                                                                situation
3. Mismatches between income and expenses
                                                                      Insufficient savings                             58%

                                                                            Expense was
                                                                               due before                           56%
                                                                          salary was paid

                                                                           Over-spending                         47%

                                                                           Gaps between
                                                                                                              45%
                                                                            work periods

                                                                              Variable pay
                                                                         (e.g., reliance on                37%
                                                                              commission)

                                                                   Exhibit 3.6: Approaches to managing in situations
                                                                   of financial difficulty
The actions that individuals take to cope in these                 Q: What action did you take to manage the issue?
situations are varied, yet few are without cost. Of the            (% respondents; more than one response allowed)
respondents who encountered a shortfall, but managed to
                                                                      Took money out of
settle it, nearly 70% had to pay interest for an extended            savings/brokerage/
period of time, and a similar proportion had to pay late fees or                                                          62%
                                                                       stocks and shares
charges.                                                                        account

There is a sizeable population of individuals who, by               Try to negotiate with
                                                                                                                        59%
circumstance or choice, opt to delay (57%) or altogether                  the other party

avoid/ignore (20%) payment as part of their coping strategy
for situations where they face a liability they are unable               Defer payment/                                 57%
to fund. The consequences of such decisions can lead to                         pay late

adverse credit, potentially making a bad situation worse.
                                                                    Take (other) financial
Although 63% of individuals managed their financial                   products to enable                     40%
difficulty by taking money out of a savings/stocks & shares                     payment
account, we expect this to be populated by higher earners
(for example those who might pay school fees).                              Avoid/ignore            20%

                                                                   Source: EY Employee Financial Wellbeing Survey, June 2020

                                                                                                   On-Demand Pay: payroll that works for all | 19
Exhibit 3.7: Share of individuals who have not paid a bill or expense to settle another one, by income
(% respondents; $/£; n=343)

                                  15%
          13%

                                                            10%
                                                                        9%                  9%
                                                                                                              8%
                                                                                                                                7%

    Less than 10,000        10,000–19,999          20,000–29,999   30,000–49,999       50,000–74,999     75,000–99,999      Over 100,000

Source: EY Employee Financial Wellbeing Survey, June 2020

The impact of financial difficulty on individuals’ wellbeing can             While individuals from across the wealth/income spectrum
be profound. Nearly 75% of individuals reported considerable                 experience negative consequences from financial hardship, the
negative implications on their work or life situation: 6% had to             lowest paid suffer the greatest impact on their health, and the
leave their job, and another 12% took time off work to cope                  wellbeing of those around them.
with health, or other wellbeing issues.

20 | On-Demand Pay: payroll that works for all
Exhibit 3.8: Consequences of financial difficulty
Q: What were the implications on your life and work when you last faced issues with a critical payment?
(% respondents who have experienced difficulty in the past, n=2,160)

                                  4%
                            6%

                    12%                            26%                   No major impact                           Health deteriorated;
                                                                                                                   had to take days off from work
                                                                         Had to take a second job to               Health deteriorated; had to
                                                                         improve financial situation               permanently leave job/lost job
                                                                         Health deteriorated;                      Health deteriorated and had to
                                                                         managed to continue working               seek support
                                                    15%
                                                                     Source: EY Employee Financial Wellbeing Survey, June 2020
                          36%

Exhibit 3.9: Consequences of financial difficulty by income bracket
Q: How would you say the recent experience of not meeting the critical payment impacted you and those closest to you?
(% respondents who have experienced difficulty in the past; $/£; n=2,160)
        322                      697                    857               854                     509                     343                   228

                                 15%                    15%               13%
        17%                                                                                       18%                    16%
                                                                                                                                                19%

        24%
                                 33%
                                                        39%               40%
                                                                                                  37%
                                                                                                                         51%                    43%

        27%

                                 29%
                                                        26%               29%
                                                                                                  29%
                                                                                                                                                24%
        19%                                                                                                              22%

                                 16%
                                                        16%               12%                     11%                                            8%
        12%                                                                                                               7%
                                 6%                     4%                 6%                      5%                      4%                    7%

Less than 10,000         10,000 -19,999          20,000 -29,999      30,000-49,999         50,000-74,999          75,000-100,000       More than 100,000

     It did not affect me materially, it was a minor inconvenience              It made me very worried, and has affected my health

     It made me slightly concerned, but I managed somehow                       It has affected my health, financial situation and that of others
                                                                                around me
     It made me very worried, briefly

Source: EY Employee Financial Wellbeing Survey, June 2020

                                                                                                               On-Demand Pay: payroll that works for all | 21
4                The On-Demand
                 Pay market
Overview of how On-Demand Pay works in practice, the benefits it offers to employees
and employers, and the provider landscape across the UK and US

Our research points to three main causes of           and usually comes at a fraction of the cost of these
regular financial stress: emergencies, insufficient   offerings. By enabling flexible access to earned
savings and mismatches in the timing of income        income, On-Demand Pay can also help many
and expenses.                                         to make the most of their finances by earning
                                                      extra interest on saved income, taking immediate
With emergencies being unforeseeable and              advantage of discounts, or budgeting more
savings being a function of wages (with real          effectively.
wages stagnating), flexible access to income,
as facilitated by On-Demand Pay, can offer vital     The benefits extend to employers as well.
support in situations of financial stress.           On-Demand Pay gives employers a powerful tool
                                                     to support employee financial wellbeing, which
There is a large population of working individuals   in turn helps to improve productivity. Based on
who stand to benefit from this. The majority of      the costs of hiring and diminished productivity
employees in the UK and US are paid either every     resulting from employee financial stress, we
month (UK) or every two weeks (US): offering         estimate the economic cost for employers in the
On-Demand Pay providers an opportunity to bridge UK and US to be approximately $300bn a year23.
the timing gap between financial commitments         Beyond this, On-Demand Pay gives employers the
and pay day for many.                                means to create differentiation in their employee
                                                     benefits packages that makes them a more
On-Demand Pay provides an alternative to payday attractive destination for talent.
lending, overdrafts, and credit cards that is simple

22 | On-Demand Pay: payroll that works for all
Wider context of financial
offerings
Our research shows that regular financial challenges are one
of the most pervasive obstacles to financial wellness. Faced
with these financial pressures, individuals have a range of
choices to manage a short-term financial need that spans
formal and informal options.

Exhibit 4.1: Indicative range of short-term financial options

Indicative        Most                                                                                                                                       Least
average cost      expensive                                                                                                                                  expensive

                                                                                                                                                            Borrow from
                               Guarantor                                                             Salary-linked                         On-Demand
Solution       Payday loan                     Credit card       Store credit      Overdraft                           Savings                              friends/
                               loan                                                                  loan                                  Pay (ODP)
                                                                                                                                                            family

Prevalence*       Medium             Low             High            Medium              High            Medium            Medium                Low              High

Cost           70-1500% APR 25-70% APR         12-40% APR        0-30% APR         5-20% APR         4%-10% APR        Opportunity cost Free or per         Zero/limited
                                                                                                                       (interest), fees transaction         financial cost;
                                                                                                                                                            potential social
                                                                                                                                                            cost

Typical        UK: £5k (up to) UK: £15k (up to) UK: £2-10k       UK: £25k (up to) UK: £5k (up to)    UK: £50k (up to) Varies by income Income/timing        N/A
amount                                                                                                                bands            dependent
               US: $5k (up to) US: $35k (up to) US: $2-10k       US: $60k (up to) US: $1k (up to)    US: $40k (up to)
                                                                                                                                       (% of salary)

Typical term   Fixed            Fixed          Revolving         Fixed             Revolving         Fixed/flexible  Flexible              Flexible         Flexible/informal
               (vs. short term) (med/short                       (med/short                          (med/long-term)
                                term)                            term)

Key            • Proof of      • Suitable      • Clear credit    • Credit record   • Clear credit    • Clear credit    • Ability to save   • Contractual   • Contacts
requirements     regular         guarantor       record          • In store          record            record            (and settled        arrangement/    willing and
                 income                        • Perm. address     purchase        • Current         • Perm. address     debt)               agreement       able to provide
                                                                                     account                                                 with employer   sufficient funds
                                               • Contractual     • Perm. address                     • Contractual
                                                 arrangement                       • Perm. address     arrangement
                                                 with employer                     • Contractual       with employer
                                                                                     arrangement
                                                                                     with employer

*By choice of respondents: Low 15%;
Source: EY Employee Financial Wellbeing Survey 2020; EY market research and analysis

                                                                                                                         On-Demand Pay: payroll that works for all | 23
However, the full spectrum of short-term financial options (see         Pay provides the benefit of a potentially better-off, more
Exhibit 4.1.) is not available to all. Our research shows that the      motivated workforce through improved financial wellness and
time-sensitive nature of short-term financial pressures creates         less financial stress.
urgency, which in turn gives priority to the most convenient
product.
                                                                        Provider landscape
Convenience takes on different meanings for different
segments.                                                               We have reviewed the On-Demand Pay industry in the UK and
                                                                        the US. This consists of ~15 providers, some of which also
For higher earners, convenience appears to take the form of
                                                                        have presence in other jurisdictions. In general, the market is
widely available options such as credit cards and overdrafts.
                                                                        relatively nascent, with the oldest provider launched less than
These products (and their best terms) are only available to
                                                                        10 years ago.
individuals with a certain level of income and credit history.
                                                                        Many providers are VC-funded start-ups; Earnd (backed by
The growing use of credit cards as a long-term borrowing
                                                                        global working capital lender Greensill) is one of the few
instrument is evident in the growth of balances that remain
                                                                        offerings funded by a significant amount of third-party capital,
outstanding year-on-year.
                                                                        enabling the business to provide On-Demand Pay free of charge.
Over the last five years, the average outstanding credit
                                                                        There are also providers such as DailyPay, who are pursuing
card balance has increased 32% and 18% in the US and UK
                                                                        routes to market through partnerships with large corporate HR
respectively, suggesting that a growing proportion of
                                                                        software providers and payroll systems.
individuals are only making the minimum credit card
repayments24,25. With APRs in the region of 10% to 30%, this            The prevailing revenue model for the majority of providers
represents a relatively expensive form of borrowing.                    relies on charging employees directly, making the solution
                                                                        free, or nearly free, for employers. However, at the time of
For lower earners, convenience takes on another form.
                                                                        writing, provider such as InstaPay and Flexwage have a dual
Struggling from a credit history and affordability standpoint,
                                                                        revenue model where fees can be levied on both employer
lower earners are more likely to access high-cost credit such
                                                                        and employees, while Earnd is the only solution that is free to
as payday loans, which may have less stringent borrowing
                                                                        employees (see exhibit 4.3).
requirements and allow timely (almost instant) disbursement
which, in case of emergencies, is a key factor.                         On-Demand Pay is emerging as a permanent feature in
                                                                        employee benefit packages, among a wider range of financial
Our own research indicates that lower earners are also more
                                                                        wellbeing solutions adopted by employers.
likely to forego a daily necessity, or the payment of a bill in order
to manage an existing financial shortfall.                              A particularly attractive sector for the On-Demand Pay industry
                                                                        is the public sector, with Wagestream, Salary Finance, PayActiv
On-Demand Pay solutions are configured to deliver liquidity to
                                                                        and Earnd targeting healthcare and education in particular.
individuals in a manner that requires no credit record, minimum
income, or any lending terms.                                           As some of the largest employers in many developed
This makes On-Demand Pay well suited to reach segments of               economies, local authorities, governmental agencies, national
the population who, driven by the urgency of everyday financial         healthcare and educational services have become a key access
pressures can sometimes make expensive choices.                         point to millions of employees. In the UK and the US alone, the
                                                                        public sector accounts for ~25m employees in total.

Origins of On-Demand Pay                                                There is evidence of growing competition in the public sector,
                                                                        with providers differentiating their propositions and shifting
providers                                                               towards an “employer pays” model or, in some instances,
The value proposition of On-Demand Pay for employees is                 pivoting towards freemium models, in the hope that they can
that it allows them to access a proportion of their accrued             access a wide pool of customers which can, in the future, be
earnings in advance of payday. For employers, On-Demand                 monetised with supplementary services.

24 | On-Demand Pay: payroll that works for all
How it works
The On-Demand Pay model works by providers contracting                                  In simple, fixed-term salary cases, the pay is easily pro-rated,
directly with employers who in turn offer the solution to                               based on the number of days in the pay cycle.
their employees, typically as part of their workplace benefits
                                                                                        In other, more complex scenarios (such as shift-based
package. Under this arrangement, employees can get access
                                                                                        employment), On-Demand Pay providers also integrate into
to their accrued income and draw down part of it flexibly.
                                                                                        rostering and time keeping systems, which enables them
There are two main ways in which providers facilitate access to                         to understand what proportion of contracted hours have
accrued wages:                                                                          been worked as a basis of estimate. Some providers also use
                                                                                        location data to estimate time at work in addition to deep
•    By providing only the technology to allow the income
                                                                                        integration with employer records.
     advance, with the employer funding it, or
                                                                                        For the most part, the process is invisible to employees. They
•    By directly funding the income advance when demanded
                                                                                        can request a withdrawal of their earned income via a
     by the employee, with no cash flow impacts for the
                                                                                        mobile app or website at any point in the pay cycle. Many
     employer
                                                                                        providers give employers the ability to monitor and calibrate
Usually, providers charge both employees and employers for                              limits; this is key to ensuring employees do not 'over-extend'
these services but a variety of models and approaches are                               and run into the type of shortfalls On-Demand Pay is meant
present, including solutions which are offered for free.                                to help them overcome.
Typically, employees are charged each time they draw down                               Providers are also incorporating tools to support employee
their earned income to date, or in some instances on a flat                             “financial wellness” in a bid to create access points to other
monthly basis. Employer charging models vary considerably.                              consumer needs and to create a more compelling employee
They may include initial implementation fees, in addition to                            benefits pitch to buyers. This includes liquidity planning tools,
ongoing charges and installed user base charges.                                        such as matching income with expenses, financial diagnostic
                                                                                        tools, budgeting and bill tracking.
Operationally, this is done by On-Demand Pay providers
                                                                                        Importantly, many providers are increasingly under a “duty of
integrating into employer HR systems, thereby “reading”
                                                                                        care” obligation where they assume part of the responsibility
payroll as a feed into On-Demand Pay salary calculations.                               for any hardship arising as a result of employees withdrawing
                                                                                        too much of their income and being unable to cope as a result.
Exhibit 4.2: On-Demand Pay flows and mechanics
On Demand Pay — the flow of finance

    1     Employee                                                                                                                            5
         has accrued                                                                                                                              On payday,
        earnings and                                                                                                                            employer pays
                                                                                Employee                                                       balance of salary
         requests to
        withdraw part                                                                                                                            to employee
             of it

                                                                            6  On payday,
                                                                             employer settles
     ODP provider                                                              the amount                                                         Employer
                                                                             advanced by the
                                                                              ODP provider

    2                                               3      ODP                                                                                4
      ODP provider                                       provider                                                                                 Employee
      verifies time                                     disburses                                        Employee’s                            withdraws funds
    and pay through                                  funds directly to                                  bank account                            disbursed by
    employer records                                 employee’s bank                                                                            ODP provider
                                                         account

Notes: 1. For most providers, attendance systems will inform the amount the employee is eligible to access

Source: EY research and analysis

                                                                                                                       On-Demand Pay: payroll that works for all | 25
Exhibit 4.3a: Overview of On-Demand Pay providers — UK

                                                                  Cost
                                                                                       Funds         Drawdown      Disbursement
                 Presence       Founded           Employer               Employee      accessible    frequency     speed             Accessibility¹   Value-added tools

 Access                         2019²             Free                   $2.15/TRX     0%-50% of     No limit      Instant           Bank account     Budgeting, financial
 EarlyPay                                                                              salary                                                         guides

                                2018              Free to public         Free          50% of        No limit      Instant           Bank account     Expense
                                                  sector/varies for                    accrued                                                        management,
 Earnd
                                                  private sector                       income                                                         saving tools,
                                                                                                                                                      financial guides

 Hastee Pay                     2017              Free                   2.5%/TRX      50% of        No limit      Instant-2         Bank account     “Financial wellbeing
                                                                                       salary                      hours                              hub” of tools and
                                                                                                                                                      planners

 Salary                         2015              Free                   $3.75/TRX     50% of        Up to 3       Instant           Bank account     Loans, savings
 Finance                                                                               accrued       times/                                           account
                                                                                       income        month

 Wagestream                     2018              $1.55-$3.40/           $2.20/TRX     30-50%        Up to 15      Instant           Bank account     Budgeting tracker,
                                                  employee per                         accrued       times/                                           earnings tracker,
                                                  month                                income        month                                            savings tools

Notes: 1. All companies accessible through mobile apps; 2. Founding year of parent

Source: Company websites; Crunchbase

Exhibit 4.3b: Overview of On-Demand Pay providers — US

                                                         Cost
                                                                     Funds             Drawdown       Disbursement
              Presence        Founded      Employer         Employee accessible        frequency      speed        Accessibility1        Value-added tools

                                                            $0-4.99/
Branch Pay                    2018         Free                           $150-$500    No limit       Instant-3 days Bank account        Budgeting, earning, bill tracking
                                                            TRX

                                                            $1.99-        100% of                                     Bank account
                                                                                                                                         Budgeting, financial wellness
Dailypay                      2015         Free             2.99/         accrued      No limit       Instant-1 day   & prepaid debit
                                                                                                                                         guides, saving tools
                                                            TRX           income                                      card

                                                                                       Limited                                           P2P lending via other members,
                                                            $0-14/                                    Instant-2
Earnin                        2012         Free                           $100-$500    by capped                    Bank account         health bill assistance, cashback
                                                            TRX                                       business days
                                                                                       funds                                             rewards

                                                                                                   1 day/
Even                                       Varies based $6-8/             50% of       Determined                     Bank account or Savings, planning and
                              20142                                                                available for
Instapay                                   on package month               salary       by employer                    cash pick up    budgeting tools
                                                                                                   collection

                                           Varies based          Determined            Determined                     Bank account or Savings, expenditure tracking
Flexwage                      2009                      $3-5/TRX                                   Instant
                                           on package            by company            by employer                    Flexwage Card   too

                                                                          Determined                                                     Manage and track savings &
Nowpay                        2018         Free             TBD                        Undisclosed Undisclosed        Bank account
                                                                          by company                                                     expenses, financial advice

                                           Employee                                                                                      Savings, planning and
PayActiv                      2011                          $0-5/TRX $0-$500           No limit       Instant         Bank account
                                           service only                                                                                  budgeting tools, prepaid card

                                                                                                                                         Budget tracker, overdraft
                                                                                                      Instant-48
Zayzoon                       2014         Free             $5/TRX        $65-320      Undisclosed                    Bank account       predictor, low balance
                                                                                                      hours
                                                                                                                                         notifications, spending insights

Notes: 1. All companies accessible through mobile apps; 2. Founding year of parent

Source: Company websites; Crunchbase

26 | On-Demand Pay: payroll that works for all
Consumer attitudes towards                                         Although the only hard requirement is for some form of
                                                                   paid employment, the industry is evolving to also serve gig-
On-Demand Pay and adoption                                         workers. As an example, Uber uses an in-house On-Demand
                                                                   Pay offering called InstantPay to disburse payment to their
considerations                                                     “gig-employee” workforce up to 5 times a day25.

Our research indicates that consumers appear willing to            Exhibit 4.4: Likelihood to use On-Demand Pay by previous
consider using On-Demand Pay offerings. Among our                  difficulties
respondents, 30% consider themselves likely, or very likely to     Q: If you had the option, how likely are you to draw (part of) your
use an On-Demand Pay offering were it to be offered by their       earned income before scheduled payday for certain obligations?
employer.                                                          (% respondents; n=4,086)

Yet there are nuances in how individuals perceive the relative                         15%
                                                                       21%                              21%
benefits of such offerings that are related to prior experience                                                        31%
with financial stress, their financial position and specific                           17%                                                 45%
                                                                                        15%
                                                                         21%
                                                                       18%                             21%
use case.                                                                                               23%         31%
                                                                                        17%                                          45%
Those who have experienced a financial shortfall in the past                18%        27%                             26%
                                                                                                       23%
are twice as likely to consider an On-Demand Pay solution,             24%
                                                                                        27%             25%         26%                    19%
when compared to those who haven’t. Experience of past                      24%
                                                                                                                       20%
liquidity challenges also drives a preference for higher                                               25%                           19%
                                                                                       30%                                                 16%
frequency of salary drawdowns, maximum amount available,               26%                                          20%
                                                                                        30%             24%                          16%
and speed of access.                                                        26%                                        18%                 14%
                                                                                                       24%
                                                                       11%                                          18%
                                                                                       11%              7%                6%         14%
                                                                                                                                           6%
We have found that On-Demand Pay appears to lend itself to a               11%          11%          7%             6%          6%No, I have
                                                                    Yes, I had      Yes, I had      No, but I         No, but I
wide range of use cases. However, emergencies lead the way          no funds        to access     often come         frequently     never
in terms of reasons why individuals would consider accessing       available to     resources     close to this     worry about experienced
                                                                    meet the       to meet the                          this     nor worried
liquidity through an On-Demand Pay solution.                         expense         expense                                      about this

Among the properties that consumers would value most in              Extremely
                                                                        Extremelylikely
                                                                                   likely          Likely
                                                                                                  Likely                            Neutral
                                                                                                                               Neutral

accessing liquidity through an On-Demand Pay solution, cost,           Unlikely
                                                                     Unlikely                     Extremely
                                                                                                   Extremelyunlikely
                                                                                                              unlikely
ease of application and speed of disbursement ranked the           Source: EY Employee Financial Wellbeing Survey, June 2020
highest.
                                                                   Exhibit 4.5: Adoption factors by importance
The importance of cost to consumers is significant in the
                                                                   Q: What aspects would be most important for you to consider
context of available short-term credit alternatives — many
                                                                   using a solution which allows you to regularly access part of your
of which carry a significant borrowing cost that makes
                                                                   earned income? (% respondents; n=4,086)
On-Demand Pay an attractive substitute.
                                                                      5%           5%            5%           7%            9%                   1 Not
                                                                                                                                           11%
Ease of application and speed of disbursement appear nearly           10%          10%           11%                                               important
                                                                                                              12%
as important as each other in terms of value drivers for                                                                   14%
                                                                                                                                           16% 2
consumers. Both solve for the importance of convenience
                                                                      29%          29%           30%
in time-sensitive financial situations and cater to the shift of                                              37%          34%
consumer preference for “on-demand” services.                                                                                              36% 3

This is a dimension to which all On-Demand Pay offerings
                                                                      31%          33%
cater. Many providers have done away with the usual sources                                      34%
of friction associated with traditional borrowing: none of these                                              29%          29%
                                                                                                                                           26% 4
offerings require credit referencing or a minimum income.
                                                                      25%          22%
In some cases, even a bank account can be optional as some                                       19%          15%          15%             11%   5 Highly
On-Demand Pay providers issue their own payment cards or                                                                                           important
                                                                     Cost          How         Speed of  Amount           Tools to     How often
integrate with payroll card providers, such as NetSpend, Wisely                   easy to   disbursement you can          manage        you can
and Visa in the US.                                                                apply                  draw            finance      drawdown

                                                                   Source: EY Employee Financial Wellbeing Survey, June 2020

                                                                                                        On-Demand Pay: payroll that works for all | 27
Exhibit 4.6: Factors of importance for using On-Demand Pay,                Exhibit 4.7: Likelihood to use On-Demand Pay,
by previous difficulty                                                     by income
Q: What aspects would be most important for you to consider                Q: If you had the option, how likely are you to draw (part of)
using a solution which allows you to regularly access part of your         your earned income before the scheduled payday for financial
earned income?                                                             obligations?
(% respondents, by previous difficulty; n=4,086)                           (% respondents, by income bracket, $/£; n=4,086)

Frequency of drawdowns available
      973           1,216           469            681             865
      9%             7%             9%
                                                   14%             17%     Less than 10,000                       20%                   7%
     12%            11%
                                   18%
                                                   18%
      973          1,216            469            681             19%
                                                                   865
      9%
     33%            35%
                     7%             9%
                                                   14%             17%
     12%            11%            38%
                                   18%             37%
                                                   18%             38%     10,000–19,999                          20%                  5%
                                                                   19%
     29%            35%
                    33%
     33%
                                   25%
                                   38%             22%
                                                   37%             19%
     17%            15%                                            38%
                                   10%             9%              7%
     29%            33%                                                    20,000–29,999                            23%                          7%
  Yes — no      Yes — had   No — but
                                   25%come No — but worry    No — not
                                                  22%
  funds to       access to   close to this   about this    experienced
                                                               19%
  meet the
     17%       resources
                    15% to     situation      situation      nor ever
  expense      meet1,216
                    expense        10%             9%           7%about
                                                          worried
     973                           469            681          865
                                                            the issue
      6%             5%             7%             7%          12%
    12%             10%             9%                                     30,000–49,999                           21%                      6%
 Maximum      amount per withdrawal               14%
                                                               14%
      973          1,216            469            681             865
                    33%
     31%
      6%             5%             7%
                                   42%             7%
                                                  37%              12%
     12%            10%             9%                             38%
                                                  14%
                                                                   14%
                                                                           50,000–74,999                            23%                          8%
     31%            33%
                    36%
     31%                           42%
                                   29%            27%
                                                  37%              25%
                                                                   38%

     20%            16%            13%            15%              11%
     31%            36%                                                    75,000–100,000                               24%                      10%
                                   29%            27%
                                                                   25%

     20%            16%            13%            15%              11%

   Yes — no       Yes — had   No — but come No — but worry    No — not
   funds to        access to   close to this  about this    experienced    More than 100,000                      20%                   10%
   meet the      resources to    situation     situation      nor ever
   expense       meet expense                              worried about
                                                             the issue

     Highly unimportant            Unimportant               Neutral

     Important                     Highly important                            Likely          Extremely likely

 Source: EY Employee Financial Wellbeing Survey, June 2020                 Source: EY Employee Financial Wellbeing Survey, June 2020

28 | On-Demand Pay: payroll that works for all
We set out the benefits of On-Demand Pay across three example consumer personas and
financial use cases.

 01Alan, who lives in UK, earns approximately £1,000 per
   month. He has no savings and a poor credit history as
   a result of a redundancy a few years ago which meant
   he couldn’t pay off his credit card debt or access an
   overdraft. The car he uses to go to work every day broke
   down on the 15th of the month; he faces a £250 repair
   bill. Alan is paid monthly, at the end of the month. His
   only option is to take out a pay day loan to pay for the
   emergency.

   Faced with an APR of between 400% and 1500% due to
   his limited credit history, Alan can expect to pay between
   £38 and £144 in borrowing costs (interest) were he to
   pay the loan off in two weeks’ time, once he is paid his
   salary. This is an increase in the overall cost of the car’s
   breakdown between 15% and 58%.

   Accessing a portion of his accrued salary to date could
   enable Alan to altogether eliminate the need for a
   payday loan or to considerably reduce the costs of
   borrowing, by either borrowing less, or for a shorter
   period of time.

                                                                  On-Demand Pay: payroll that works for all | 29
02 Bianca is a professional based in the US. She earns the
         median US wage, which is approximately $50,000 per
         year. Her monthly earnings after tax are around $3,200.
         She is facing an emergency dentist procedure which has
         resulted in a $1,000 excess on her health policy. She has
         no savings and uses a rewards credit card to pay this bill.
         She is one of 38% of individuals who use revolving credit
         and carry the balance across month-to-month (average
         APR: 18.4%).

         Her budget allows her to pay $200 per month, which
         means that it takes Bianca 6 months to repay the
         principal, incurring total interest of ~$50. If Bianca did
         the same but accessed her salary every week, instead
         of every month, and made four $50 payments weekly,
         she would save ~23% of her interest expense and would
         re-pay the credit card debt almost a month sooner.

30 | On-Demand Pay: payroll that works for all
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