Online marketing checklist to grow your business - reddmg.com
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Online marketing checklist to grow your business reddmg.com info@reddmg.com
Online Marketing This checklist will help you dominate Google, YouTube, Facebook, and Instagram so your business can grow. Use this checklist as a guide to a complete online marketing campaign. ____________________________________________________________ A good marketing campaign delivers the right creatives at the right time. We see too many companies that spend large amounts of money on the creative, yet fail miserably on the delivery. Our simple checklist is going to change the way you look at marketing. First, we are going to a look at your message. After that…we will begin to locate your target audience. The goals is to get your message to the right audience at the right time so your business can grow. Let’s get started. Jace Vernon President RED reddmg.com info@reddmg.com
Your Message
Like in all great stories, there is a character with a clear ambition.
Great marketing campaigns have to focus on one thing, not a bunch of
things.
That's why the very first step to creating your message has to be focused on
the one thing that your viewer/customers wants.
When your message is focused on what the customer wants, they will listen.
Your marketing message needs to be simple and customer focused. We start
here:
Your Message Checklist:
Unique Selling Proposition (USP)
Does it have the benefit in it?
Is it simple
Does it say what you actually do
Does it pass the 5 second test
Place your USP the following places
Website
Facebook
YouTube
Instagram
Video
YOUR USP:_________________________________________________________
___________________________________________________________________
reddmg.com info@reddmg.comThe Foundation
To be able to measure your ROI the foundation of online marketing needs to
be put into place. You need to index and track everything
Website set up and design (keep it simple)
Website Optimization: Title, description, and on-page optimization
Google Tag Manager
Connect Google Analytics
Connect Google Adwords
Connect Facebook Pixel
Set up conversions Tracking on Tag Manager and Analytics
Phone Calls
Thank-you-page
Google Webmaster (submit your sitemap to Google)
Google My Business (Google My Business)
Select the right Category
Built out the GMB profile
Create Citations (the Hoth, Yext or manual)
Get first 5 reviews
Create 7, 14, 30, 60, 90, and conversion remarketing audiences
Create Google Analytics and Google Ads remarketing
Facebook Remarketing
More Audiences: visitors, non buyers, buyers
Bing Webmaster
Blog set up
Page speed test and optimization
reddmg.com info@reddmg.comContent Strategy
___________________
Without content, your online marketing campaign will fail. You need to have a
content strategy that will educate and help your customers make a decision.
Start simple and grow.
3 - 2500+ word articles (create guides and handouts)
Explainer Video (Who, What, Why, How)
Consistent blog content
Create guides, blogs, and infographics according to results
Company story (both written and video)
Facebook posts
Instagram post
Facebook ads
Instagram ads
YouTube ads
*I can’t stress how important content creating is to a marketing campaigns.
It’s not easy to wake up everyday and create content. Put a team in place that
can help you with content or have us create it.*
reddmg.com info@reddmg.comFacebook
___________________
Facebook page set up
Custom Facebook cover and icon (message and correct USP)
Facebook ad set up
Facebook Tracking Pixel on website
Custom Facebook audience website visitors
Create 3 different audiences on top of the website custom audience
Upload any lists (CRM, Patients, Email Lists, etc)
Create 5 ads (1 has to be dark post)
5 custom Facebook ad images (1200 × 628)
Instagram
___________________
To run Instagram ads you have to have a Facebook ad account.
Instagram account set up
Custom Instagram cover and icon (message or great headline)
Instagram ad set up (have to use Power Editor)
Facebook Tracking Pixel on website
Custom Facebook audience website visitors
Create 3 different audiences on top of the website custom audience
Upload any lists (CRM, Patients, Email Lists, etc)
Create 3 Instagram ads
3 custom Instagram image ad Image (1080 × 1080)
reddmg.com info@reddmg.comYouTube
___________________
**YouTube and PPC are created and managed in Adwords.**
YouTube page set up
Custom YouTube cover and icon (Message or great headline. Don’t forget
branding)
Attach website to YouTube channel
Link up Analytics and Adwords account to YouTube channel
Upload videos
Optimize videos and Channel for keyword (title, description, tags, and
Fiverr gig)
Create YouTube cards, annotations and notes on video
Create remarketing audiences in Adwords
Place Google Analytics pixel on website and create remarketing
audiences
Create In-stream ads for placements, remarketing, topics and interests
Keyword research
Placements: Search first 5 pages of YouTube for placements
Keywords (Display network only)
Topics (be very careful on budget with topics and interests, it can go
quick)
Interests
Remarketing (run video ads to your remarketing lists)
Place conversion pixel
reddmg.com info@reddmg.comEmail Campaign
___________________
Email marketing campaigns should go with every single campaign. Email is
the way we nurture leads.
Set up or use the clients CRM system (Active Campaign)
Place forms on site
Create lists
Create emails
1. Introduction email
2. Soap Opera Sequence
3. Seinfeld Email Sequence
Automate delivery
reddmg.com info@reddmg.comSEO Campaign
___________________
Make sure a blog is set up and is SEO friendly
Install the right plugins (Contact Form 7, Yoast, etc)
Google Webmaster, Analytics, Bing Webmaster are in place
Do keyword research
Create 1 2500+ word article once per month
Create 1 blog per week (more if possible)
Purchase the press release package
Purchase the guest post package
Purchase the Blitz package
On page and off page linking
Social media is linked up
Post all articles on social media
reddmg.com info@reddmg.comGoogle Adwords Campaign
___________________
Pay Per Click ads are managed in Adwords. Start small (Keyword search
campaign only. Do not mess with display ads.)
Setup Adwords account
Keyword research (spend a lot of time here)
Google Webmaster, Analytics, Bing Webmaster are in place
Check Remarketing lists
Create ad (use best ad practices)
Run ads
Add negative keywords weekly
Start with a few keywords and a high bid
Use broad modify match, phrase match, and exact match only
Double check all setting
Location
Bid Strategy
Schedule
Turn on automatic targeting in Adgroup settings
reddmg.com info@reddmg.comWe can help! If you would like us to run you marketing campaign, we would love to! Get a FREE online marketing proposal by visiting reddmg.com Have a good day reddmg.com info@reddmg.com
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