Orlando City soccer stadium kicks off success with a world-class fan experience - WisdomInterface
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CASE STUDY
Orlando City soccer stadium kicks off
success with a world-class fan experience
Achieves major-league engagement without an IT staff,
thanks to Hosted Voice and other managed services
Client profile built 25,500-seat soccer stadium.
In 2010, Phil Rawlins moved his minor- The Orlando City Stadium is now
league soccer franchise from Austin home to the Lions and their National
to Orlando and partnered with the Women’s Soccer League sister club,
club’s Majority Owner Flavio Augusto the Orlando Pride.
da Silva. By 2015, Orlando City SC
had won Major League Soccer (MLS) Challenges
status, regularly drawing an average Kickstart ROI with rapid growth in
attendance of 33,000 passionate fan spending. To achieve rapid return
fans to Camping World Stadium, on the stadium investment, the club’s
formally known as the Orlando Citrus goal was to combine the Lions’ and
Bowl. Just two years later, Orlando Pride’s powerhouse performance
Rob Parker, Vice President, Corporate Partnerships
City completed its journey into on the field with a robust WiFi Client since 2013
professional soccer by opening its environment, thrilling video
2017 season with a sold-out match at experience and outstanding loyalty Client profile
the club’s privately-funded and newly rewards program to create the most-
engaged fans in MLS—and strong
revenues. The challenge was to equip
“We wanted world- the stadium with connectivity that
class voice, data and could handle 25,500 fans using WiFi
to earn points for purchases, stream
Internet connectivity live video of matches in progress Company
for the stadium and and share photos and video on social Orlando City Soccer Club
our corporate offices. media.
Keep phone service from draining Industry
We wanted a ‘full- Sports/Entertainment
the budget and Internet bandwidth.
engagement’ video and OCSC corporate offices used a
social media experience PBX phone system that inflated Services
overhead costs and made it hard Managed Hosted Voice
for our fans. What we Managed Ethernet Private LAN
to add phones. In building the new
didn’t want was an in- stadium and moving those offices Fiber Internet Access
house IT team. Spectrum into the complex, Rob Parker, Vice Managed WiFi
President for Corporate Partnerships, Managed Security
Enterprise was the one Fiber Connect TV
wanted a reliable system that could
provider able to give scale as needs changed. He also
us everything.” needed a voice system that wouldn’t
siphon capacity from OCSC data
– Rob Parker
1 enterprise.spectrum.com
CASE STUDY ORLANDO CITY SOCCER STADIUM KICKS OFF SUCCESS WITH A WORLD-CLASS FAN EXPERIENCE
connectivity. Plus, he wanted to avoid
the capital expenditure required to
upgrade the PBX and to free the
soccer club from worries about
obsolescence and high fees for local
calling, inbound toll-free calls and
domestic and international long
distance.
Avoid having to hire an in-house
IT team. Once Orlando City earned
Major League Soccer (MLS) status,
Parker says OCSC set its sights on
building a stadium. The vision was
to engage fans with the passionate
way soccer is enjoyed in Europe and
South America. This meant meshing
technology and architecture to create
the loudest, most intimidating soccer Creating a captivating fan experience Reduce overhead by taking voice
stadium in MLS. The challenge was demanded a solution that could service to the cloud. In planning the
implementing this major-league handle large applications and fortify stadium’s infrastructure, OCSC traded
technology without the high cost of business continuity between the its PBX environment for Hosted
hiring in-house IT experts. stadium and the onsite corporate Voice, a more strategic cloud-based
Solutions offices. The Spectrum Enterprise solution that uses a separate fiber
Recruit a major-league IT partner. team delivered that solution with a connection, protecting the data and
Parker knew that achieving the variety of services. Internet connectivity that are so
major-league experience OCSC • Managed WiFi lets fans upload vital in supporting fan engagement.
envisioned meant tapping the photos, stream live video and Having Spectrum Enterprise manage
expertise of a top player in the IT interact with friends outside everything from network components
world. Based on the corporate offices’ the stadium, provided by two and transport to upgrades and
prior experience with Spectrum redundant 5 gigabit Fiber Internet infrastructure proved more efficient
Enterprise fiber solutions, OCSC Access circuits. and more cost-effective than installing
extended that partnership to include a new PBX system. Plus, with its cloud
• Fiber Connect TV provides yet presence and reliable fiber links,
all IT, communications and video another layer of excitement to
infrastructure. Parker chose turnkey Hosted Voice provides resiliency that
the live experience during games far surpasses what the PBX solution
managed services so the soccer club with customized-channel video on
can stay focused on growing the provided so the OCSC doesn’t worry
screens throughout the stadium. about outages disrupting voice
franchise while Spectrum Enterprise
installs, manages and maintains the • A Managed Ethernet Private LAN communications.
stadium’s multi-featured solution. (EP-LAN) serves the corporate
offices. Because the WiFi is
configured separately from the
“Our staff can focus EP-LAN, it does not expose the
on the franchise while club’s mission-critical systems and
applications.
Spectrum Enterprise
• Managed Security Service protects
manages the WiFi, the network, and accommodates
Internet, voice and video spikes so service stays reliable even
tools we’re using to grow on high-traffic game days.
the club’s success.” In 2017, OCSC became the 5th highest-value
franchise in Major League Soccer, with a team
value of $272 million, according to Forbes’
– Rob Parker
Major League Soccer’s Most Valuable Teams
2017 list
2 enterprise.spectrum.com
CASE STUDY ORLANDO CITY SOCCER STADIUM KICKS OFF SUCCESS WITH A WORLD-CLASS FAN EXPERIENCE
Results
200 phones with zero worries.
Parker has seen immediate returns on
Hosted Voice. The solution supports
200 phones throughout the stadium,
including the corporate offices,
guest services, corporate suites and
concessions. There is zero investment
up front and Hosted Voice reduces
overhead compared to PBX fees for
both inbound and outbound calls. No Soccer fans from 50 U.S. states and 50 Revenues have risen substantially since the
countries attended the Lions’ first game at stadium opened in March 2017.
IT expertise is needed to upgrade, Orlando City Soccer Stadium.
migrate or add users, support them
or even select types of phones and
choose add-on features. The OCSC redeemed for special offers, discounts the stadium resides. Parker says,
staff can make all these changes in and exclusive content, including video “The more successful we are with the
minutes without IT support. Plus, replays. “This program really has a stadium, the more we can give back
the soccer club can count long-term ‘wow’ factor,” he explains. “Having to underprivileged children, local
performance and scalability with connectivity is key not just for workers, and the city of Orlando. So,
Spectrum Enterprise managing all connecting with fans, but for tracking the bottom line is that creating major-
Hosted Voice hardware and software data on their behaviors so LionNation league success takes major-league
upgrades. can provide truly individualized technology, and that’s where we rely
engagement and rewards.” on Spectrum Enterprise to give us
The most exciting fan experience the edge.”
in MLS. Orlando City Stadium’s Leaving no one out. Camping World
sunken playing field and low rooflines Stadium—the Lions’ previous venue—
intensify crowd noise. The stadium regularly sold out season opening
also features the first full “safe- games and hosted an average of About Spectrum Enterprise
standing” supporters’ section in MLS: 33,000 fans a season making it the
Spectrum Enterprise, a part of Charter
a seat-free area where about 4,000 second highest average attendance
Communications, is a national provider of
fans sing, drum, wave flags, chant in MLS in 2015 and 2016. The new scalable, fiber-based technology solutions
and cheer. Despite the challenges of stadium holds about 10,000 fewer serving many of America’s largest businesses
these architectural innovations, WiFi people. Fortunately, even when fans and communications service providers.
can’t get a ticket, the speed of the The broad Spectrum Enterprise portfolio
covers every inch of the stadium. includes networking and managed services
The reliability of this service is Fiber Internet Access that supports
solutions, including Internet access, Ethernet
critical, especially since ticketing is stadium WiFi makes uploads so fast and Managed Network Services, Voice and
completely paperless. As fans stream that fans watching the game on TV TV solutions, Managed Application, Cloud
through the gates, scanners use it or online at home can engage in the Infrastructure and Managed Hosting Services.
real-time action with friends who are Our industry-leading team of experts works
to verify the etickets on each phone. closely with clients to achieve greater business
“We don’t want fans waiting or having at the stadium.
success by providing solutions designed
to go to the box office because they Boosting international soccer to meet their evolving needs. For more
can’t get in with their smartphone,” tourism and the local economy. The information, visit enterprise.spectrum.com.
Parker notes. “We feel very confident intensity and originality of the live
©2018 Charter Communications. All rights reserved.
with the Spectrum Enterprise WiFi soccer experience inside Orlando Not all products, pricing and services are available in all
solution.” City Stadium is attracting fans from areas. Pricing and actual speeds may vary. Restrictions
may apply. Subject to change without notice.
A loyalty program customized for across America and around the
each fan. Parker has been able to world. Increased tourism is a bonus
make the LionNation fan loyalty particularly for boosting the identity—
program even more interactive and struggling economy—of the
by awarding points that can be Orlando’s Parramore District where
3 enterprise.spectrum.com SE-HC-CS001_v2
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