Otafuku Group Social Activities Report 2016-2017
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OTAFUKU GROUP
Otafuku Group Social Activities Report
2016-2017
The Joy of Otafuku
“Otafuku,” whose unique face has often been pictured alongside “Hyottoko” dating back to ancient times, is not
an archetypal image of a beautiful woman. However, her thin eyes (showing an ever smiling face), her low nose
(representing humility), her tiny mouth (implying that she does not waste her words), her large ears (signifying her
ability to listen), her robust cheeks (indicating a healthy body and mind), and her wide forehead (portraying her
wisdom), show us that her beauty was internal. The basic flavors (sweet, sour, salty, bitter, and umami) are not
only sensory tastes, but are also things that we experience every day. The bittersweet nature of life is something
that Otafuku knew very well. She is a beloved figure in Japan as our brand mascot and we hope that in time she
will come to be widely loved throughout the rest of the world as well.
TOP MESSAGE
Otafuku Group Corporate Philosophy since1922
In our 95th year, we are
Our Mission incorporating the philosophy
To contribute to a joyous society with health, wellness and happiness through food. handed down over all these years
Our Pledges
into our 100th anniversary vision.
Pledge to Our Customers : To consolidate our expertise and knowledge in order to impress our
customers and bring a smile to their face.
Pledge to Our Employees : To constantly improve our work environment and develop human As we approach the 2020 Tokyo Olympics four years away,
resources so that our employees work with a lively attitude. Japan continues to garner attention from all over the world.
Pledge to Our Business Associates : To create new value together as a good partner.
Pledge to the Local Community : To root ourselves in the local community in order to contribute to
2016 was a year when Hiroshima, the location of our group head office,
society through our core business activities.
Pledge to the Global Environment : To demonstrate our great love for the global environment by carrying also received a great deal of attention for various notable events.
out activities to achieve a balance with nature. The G7 Foreign Ministers' Meeting, a visit from US President Obama,
and the Hiroshima Carp baseball team won their league for the first time in 25 years...
Amidst this excitement in our hometown of Hiroshima, we are looking forward to the 100th anniversary
of the Otafuku Group five years from now and have been working on establishing our vision for our
Our Action Guidelines
100th anniversary based on the inventive and original ideas of our employees.
1. Challenge ourselves and each other to learn, and be creative and innovative.
This vision does merely consist of the scope of our business and sales figures, but also includes more
2. Take pleasure in changes and act swiftly when they occur.
clearly defined qualitative measures such as efforts to provide customer satisfaction and the
3. Respect one another to create an open and natural corporate environment.
establishment of a corporate culture with the goal of making positive contributions to society.
4. Earnestly comply with laws and corporate ethics.
5. Take on any problem or challenge with ambition, passion, courage and a sense of responsibility.
With this vision as our central axis, we aspire, united as a single group,
to provide customer satisfaction and contribute to society.
Monozukuri (Art of Manufacturing) Spirit
Pursue natural tastes that are safe and secure with our spirit and history imbued in every single drop. Otafuku Group Mission for FY2016-17
● Create a strong corporate structure that is
able to thrive in these uncertain times.
● Let's improve our customer sensitivity and
Employees' Motto
promptness!
We look at everything in a positive light, acting in a proactive manner while always looking forward with More than simply concentrating on dealing with unforeseen
a bright spirit of gratitude. occurrences, the mission of the Otafuku Group consists of
accurately perceiving changes in the business environment and the
needs of our customers so as to convert these into products, with
the goal of providing useful products and services in a sincere
Shigeki Sasaki, President
manner, and promptly making them available. Otafuku Holdings Co., Ltd.
01 02
Overview and Business Details of Otafuku Group Companies
< Otafuku Group >
Otafuku Holdings Co., Ltd. Otafuku Vinegar Brewery Co., Ltd.
Sasaki Shoten
Co., Ltd.
Otafuku Holdings Co., Ltd. Founded November 1922 Vinegar was the starting point of Otafuku Established October 1999
Established October 1952 production. It is essential as the primary ingredient Representative Katsunori Sasaki, President
Representative Shigeki Sasaki, President of our sauces. In Daiwa Town, blessed by natural Location 1-1 Ogu, Daiwa-cho, Mihara-shi, Hiroshima 729-1323
Otafuku Location 7-4-27 Shoko Center, Nishi-ku, Hiroshima-shi, water and clear air that are optimal for fermenting, Tel. 0847-34-0124
Otafuku Okonomi
Vinegar Union Sauce OPP
Hiroshima 733-8670 we produce various products from jummai (pure Capital 10 million yen
Sauce Foods
Brewery Co., Ltd. Co., Ltd.
Co., Ltd. Co., Ltd.
Tel. 082-277-7112 rice) vinegar to a variety of vinegars and flavored Business Development, manufacture and sales of fermented
Co., Ltd.
products such as vinegar, flavored vinegar, sweet
Capital 100 million yen vinegars with the spirit and history of our company
half-sake and fermented seasonings
Business Business planning for the Otafuku Group and imbued in every single drop.
OTAFUKU No. of Employees 14
Otafuku Foods
Otafuku SAUCE supervisory management of each company
(Qing Dao) Sales 800 million yen
Foods, Inc. MALAYSIA
Co., Ltd. No. of Employees 45
SDN.BHD.
Okonomi Foods Co., Ltd.
Otafuku Sauce Co., Ltd. Specializes in development and sales of flour, Established July 1986
mainly for okonomiyaki, as well as flour-related Representative Eishi Sasaki, President
This company, which was founded as Sasaki Shoten, a sake Established October 2009 ingredients. By utilizing the know-how and ideas Location 7-2-7 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima
and soy sauce wholesaler/retailer, in 1922, has entered its 95th Representative Naoyoshi Sasaki, President gained from developing together with the history of 733-0833 Tel. 082-278-5430
year, and currently focuses on the manufacture and sales of Location 7-4-27 Shoko Center, Nishi-ku, Hiroshima-shi, okonomiyaki, this company features a rich variety Capital 10 million yen
Okonomi Sauce, Yakisoba Sauce and Takoyaki Sauce, as well Hiroshima 733-8670 of products that can be used to create great Business Sales of okonomiyaki ingredients (such as flour,
as various sauces and dipping sauces for everything from tempura batter scraps, dry fish shavings and aonori
Tel. 082-277-7111 flavors by anyone from professionals to families.
(green laver))
business to household uses. Capital 100 million yen
No. of Employees 6
The company is additionally making efforts to spread Business Development, manufacture and sales of sauces,
Sales 3.3 billion yen
okonomiyaki culture from Hiroshima to all across Japan and vinegar, dipping sauces and other seasonings
the world through projects such as okonomiyaki classes, Offices 23 locations in Japan
support and training for opening a related business, and No. of Employees 434
management of the WoodEgg Okonomiyaki Building. All of Sales 22.8 billion yen Union Sauce Co., Ltd.
these efforts share the goal of increasing nutritional value in
simple ways, and spreading the enjoyment of interpersonal ■ Okonomiyaki Training Centers Under our philosophy of "Contributing to people's Established December 1949
communication when gathered around the okonomiyaki grill Sendai, Tokyo, Nagoya, Osaka, Okayama, Hiroshima, health and future of our food culture with great Representative Yasuhira Sasaki, President
with friends and family, a key attraction of okonomiyaki culture. Takamatsu and Fukuoka
taste and high quality," this company produces Location 3109 Kiwadashima, Nikko-shi, Tochigi 321-2345
sauces using only the finest fresh vegetables and Tel. 0288-26-4896
in-house ground spices. In addition to the Union Capital 62.5 million yen
Sauces with the penguin logo, the company also Business Manufacture and sales of sauces, ketchup, mayonnaise,
dipping sauces and other liquid seasonings
Otafuku Foods, Otafuku Foods OTAFUKU SAUCE produces business-use Otafuku sauces for
No. of Employees 41
eastern Japan.
Inc. (Qing Dao) Co., Ltd. MALAYSIA SDN．BHD． Sales 2.2 billion yen
Established January 1998 Established February 2012 Established April 2016
Representative Takamitsu Ozawa, President Representative Shigeki Sasaki, Chairperson Representative Kazutaka Amada, President
Location 13117 Molette St. Santa Fe Location No. 16, Ronghai Road, Location No.61, Jalan 5/KU6, Kawasan
OPP Co., Ltd.
Springs, Ca Jihongtan Sub-district Office, Perindustrian Sungai Puloh,
Chengyang District, Qingdao Specializing in packaging, this new company Established June 2016
Capital 6.1 million USD 42100 Klang, Selangor.
City, Shandong Province, China
Business Manufacture of Okonomi Capital
performs all tasks from planning and design of Representative Yoshihiko Suga, President
Capital 7 million USD MYR2,000,000
Sauce, Yakisoba Sauce, Business Manufacture, sales and
interior and exterior packaging, as well as Location 5-2-5 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima
flavored vinegar, dipping Business Manufacture of Okonomi Sauce,
export of halal seasonings wrapping, packing and shipping of Otafuku Group 733-8678
sauces and other liquid Yakisoba Sauce, flavored
vinegar, dipping sauces and such as Okonomi Sauce, products. This company also promotes fixed-term Capital 10 million yen
seasonings and sales in North, Yakisoba Sauce and Takoyaki
Central and South America other liquid seasonings and employment of retirees, employment for the Business All packaging processes (such as wrapping, packing
sales in China and neighboring Sauce and shipping) for seasonings, processed foods and
No. of Employees 15 handicapped, and community involvement.
countries No. of Employees 2 similar products
No. of Employees 27 No. of Employees 5
Note: The numbers of employees are as of Oct. 2016 and the sales figures are as of Sept. 2016
03 04
Message from the President Contributing to a joyous society with health,
wellness and happiness through food.
Mental and Physical and "Harmony" as the
physical health mental abundance source of happiness
Health Wellness Happiness
Healthy
~ Health, wellness and happiness for the world ~
Our mission is to contribute to a joyous society with everyone eats separate meals and solitary eating.At together for a meal as well as being a meal rich in
health, wellness and happiness through food. Otafuku, we attempt to perceive unavoidable social vegetables that provides excellent nutritional
Although this philosophy has not changed since our changes in order to properly respond to emerging balance.We built a factory in Malaysia last fiscal year,
company was founded, as our modern society moves food needs such as smaller portions and simplicity allowing us to produce halal-compliant Okonomi
towards a decreasing birthrate and aging population, for single-person meals while also constantly propo- Sauce so that Muslims can also enjoy eating okono-
increasing "health expectancy," the period during sing products related to the mental and physical miyaki. Although Japanese food is widely recognized
which people can actively engage in activities, is health of our customers. What our company would throughout the world as being healthy, this is espe-
becoming an ever-increasingly important topic. Food like to communicate, more than anything else, is the cially true with okonomiyaki as it largely consists of
is simply the cornerstone of health. As a food manu- enjoyment and pleasure found in sitting around a vegetables. Moreover, as it is increasingly recognized
facturer, we consider our social mission to be the table with others to share a meal. Although it is as an excellent menu item that can be made accor-
expansion of our business by placing maximum certainly necessary to respond to current food needs, ding to a regional food culture, it has an excellent
importance on finding ways to be even more useful in we will continue to carry out activities that link health potential for becoming even more popular. In addition
regards to the health of our customers. and happiness through food with a prosperous future to perceiving the inbound demand within Japan to
as based on our corporate philosophy. increase the global recognition of okonomiyaki as a
The current environment in relation to food is one of a health food, we are also making promotional efforts
decreasing number of households and an increasing Otafuku has spread the good word about okono- from the perspective of health using our founding
number of persons living alone, resulting in a corres- miyaki throughout Japan and the world, as it is a food product of vinegar as we continue to expand our
Naoyoshi Sasaki ponding rise in the amount of families where that truly communicates the pleasure of gathering efforts to provide our customers with healthy meals.
President, Otafuku Sauce Co., Ltd.
Unavoidable social changes such as the shrinking
population, decreasing number of household members,
and increasing number of persons living alone
Responses to family Enjoyment
members eating separate and pleasure of eating
meals and solitary eating together
Individual Convenience/Health Gathered around the table for a meal
Fun To Cook
Responses to individual needs such as Continue our mission by Okonomiyaki
Our mission is to contribute to the health of people all across the globe both within Japan and abroad.
convenience and health aspects continuing to spread Yakisoba
the word Takoyaki With "Healthy" as our key word, we have strengthened product and menu development in order to
provide a healthy diet to all our customers from a variety of perspectives.
Responses to changes Activities based on our philosophy We are working to provide "health, wellness and happiness" across the globe through food.
05 06
Otafuku Group Production Bases
Otafuku Sauce Co., Ltd. Head Office Factory
"Otafuku" to the world
- Health, wellness and happiness for the world -
The Otafuku Group has six production bases within Japan and abroad that safely and securely
manufacture delicious seasonings.
In accordance with our philosophy of providing health, wellness and happiness across the world, we are
creating products and rich menus that match the characteristics of each region, as well as expanding
Japanese food culture through okonomiyaki which is, firstly, healthy and embodies the idea of harmony
being enhanced when everyone is gathered around the table for a meal. Location : 7-4-27 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima
Factory Space : 10,212 ㎡
Otafuku Foods (Qing Dao) Co., Ltd. Quing Dao Factory
China
Union Sauce Co., Ltd. Nikko Factory Otafuku Foods, Inc. Los Angeles Factory
Location : No. 16, Ronghai Road, Jihongtan Sub-district Office,
Chengyang District, Qingdao City, Shandong Province, China
Factory Space : 20,000 ㎡ Tochigi
Qing Dao
Hiroshima Location : 3109 Kiwadashima, Nikko-shi, Tochigi Location : 13117 Molette St. Santa Fe Springs, Ca
Factory Space : 23,100 ㎡ Factory Space : 4,000 ㎡
Otafuku Sauce Malaysia Sdn. Bhd. Otafuku Vinegar Brewery Co., Ltd. Daiwa Factory
Malaysia Factory
U.S.A.
Location : 1-1 Ogu, Daiwa-cho, Mihara-shi, Hiroshima
Factory Space : 6,160 ㎡
Location : No.61, Jalan 5/KU6, Kawasan Perindustrian
Sungai Puloh, 42100 Klang, Selangor.
Factory Space : 780 ㎡ Los Angeles
Malaysia
07 08
Activities Report
Pledge to Our Customers
Topics Otafuku R&D Center Starts Operation
Pursuing Manufacturing Basics and Originality This center opened in Sept. 2015 as a means to concentrate all the research and
development functions and capabilities of the Otafuku Group with the goal of creating
new value. The center has adopted a free-seating system where no employee has a fixed
desk, so that personnel from research, product development, marketing, purchasing and
Okonomi Foods are all gathered and mixed together. Surpassing the normal borders of
corporate organization in this manner spurs the lively exchange of ideas and encourages
Starting out with a spirit of creating products imbued with our sincerity in every drop, we create unique personnel to challenge themselves to constantly create new value. The nickname
"WillEgg" embodies the idea of creating new value through one's own will or intent.
products in order to please and impress our customers by consolidating our expertise and knowledge.
Vinegar: The Starting Point for Our Production Developing Order-Made Seasonings
Seiichi Sasaki, who founded "Sasaki Shoten," a sake We are developing and producing commercially
and soy sauce wholesaler/retailer, in 1922, started to available products for household use as well as
produce vinegar in 1938 with the idea of further products for businesses to be used by restaurants such Number of
expanding the appeal of delicious and healthy products. as okonomiyaki shops and by other food product Product Items
We have inherited his spirit of manufacturing products
under the mottoes of "Never use anything harmful to the
manufacturers. We work every day on developing
special-order seasonings to match a wide variety of 2,157
body" and "Each drop is imbued with our spirit and menus, which allows us to accumulate a great deal of items
history," and continue to apply that spirit in the vinegars know how and ideas, and further develop our
Regardless of household
and other seasonings we still produce to this day. development capabilities. or business use
1922: Founding of Sasaki Shoten Otafuku Vinegar (As of Sept. 2016)
Sauce Production from After the War
Expanding Originality Through
In postwar Hiroshima, which had suffered the dropping
Application Research
of the A-bomb, Seiichi Sasaki thought, "The age of
western food is coming," and started to make sauces. Our objectives at the WillEgg R&D Center are to improve
Sasaki heard complaints from owners of okonomiyaki the quality and functionality of our products as well as OTAFUKU Voice
stores, which had just started to increase in those days, create unique new value through continuous research of
ingredients and recipes, as well as research seeking
that "the thin sauce flows right onto the grill," and in
ways to commercially apply our discoveries. We have
Joint Research with
response, he repeatedly tried to create a sauce to
match the okonomiyaki until finally succeeding with one signed a comprehensive collaboration agreement with Hiroshima University
in 1952. Hiroshima University enabling us to perform joint
We have started joint research with Hiroshima
research with the university focused on our own unique
University focused on our own research topics in
topics. order to research and develop new technology that
Photo by Hiroshi Akeda Okonomiyaki
Sauce can be used to create never-before-seen products.
It is as if attending university every week where we
Responding to the Needs and Desires of Our Customers can perform analysis and experiments using
equipment and devices not available at our
As we created Okonomi Sauce according to the desires company while also being provided advice based on
and needs of okonomiyaki restaurant owners, we listen expert knowledge as we constantly challenge
carefully to the valuable opinions expressed during our ourselves to develop new
daily business activities and consultations with our technology. We will continue to
customers, carefully monitor changes in society and perform such research with the
Studying how to grow even more goal of providing useful new
market environments, and swiftly perceive our delicious cabbages
technologies to the world and
customers' desires as we constantly strive to produce Signing of comprehensive applying these to our products.
and improve our products in order to please our collaboration agreement
customers. with Hiroshima University Momoko Hasegawa
Laboratory
09 10
Pledge to Our Customers
Topics Pursuing Ease-of-Use
Pursuing Great Flavor and Ease-of-Use ~ Container and Packaging Innovations ~
In response to customer opinion and changes in the
social environment, we are pursuing not only great
flavor but also ease-of-use for containers and
In imagining the smiling face of our customers, we seek not only to provide delicious flavor created packaging, constantly improving and developing our
from safe and secure ingredients, but we also seek to provide containers and packaging that are easy technology to correspond to the need for individual Smart Bottle
packages and similar packaging. Zippered Pouch (Smart-Fuku Bottle)
to use and understand, as well as recommend recipes and complete menus.
Only the Choicest Ingredients Inspection of Production Sites Delicious Taste Enjoyed by Everyone from Children to Adults
~ Response to Food Allergies ~
Putting an abundant amount of vegetables, fruits and We visit fields and other growing locations around the
spices in our sauces creates a natural taste that world for our ingredients, taking the opportunity to talk
We develop products whose delicious flavor can be
translates to rich flavor and true deliciousness. We seek directly with owners and producers. We carefully check
enjoyed by everyone. Our "From One Year Series" for
out the highest quality ingredients from around the globe. the surrounding environment, production processes and
children when they finish baby food and "Mild Flavor
sanitation conditions
Okonomi Sauce," which is aimed at satisfying palates
while also talking with
from children to adults, do not contain any of the main
owners and producers
seven allergic ingredients (eggs, milk, wheat, soba,
to create a relationship
peanuts, shrimp and crab), and they are subject to
of trust and improve
specialized inspection to ensure that they can be safely
quality.
consumed.
Australian Tomato Field
Okonomi Sauce
Mild Flavor
From One Year Series
Only the Finest Production Methods
Do not contain any of the seven
main allergic ingredients
We are continually seeking innovative production methods
in order to attain the maximum flavor and quality from our
ingredients. For example, our Head Office Factory has
four millstones to slowly grind our pepper in-house and
achieve the maximum deliciousness. At our Daiwa Factory Providing Delicious Recipes and New Ways to Eat
(Otafuku Vinegar Brewery), we use both a traditional
standing fermentation as well as deep fermentation using We not only provide products in order to spread the joy experienced when enjoying a delicious meal, but also provide
the most recent technology, amid a rich natural Millstone grinding pepper Making vinegar by standing delicious recipes and new ways of eating, as well as demonstrations in classrooms and shops, information diffusion via the
environment, in order to produce delicious vinegars. (Head Office Factory) fermentation (Daiwa Factory) Internet, and similar methods to expand the ways to enjoy food.
Dates: Blessed Fruit
The trick is to
Dates, one of the crucial ingredients of Okonomi Sauce, are a thoroughly fry the
fruit with great vitality as they are cultivated in the deserts of noodle for five minutes
the Near and Middle East. It is described in the Koran as a first.
food given to us by God and is an essential food for Muslims
when fasting during Ramadan. It has been loved as a
nutritional food of the caravans that have roamed the desert
since ancient times, and is known as
the "Blessed Fruit" due to containing
plentiful amounts not only of sugar but See our website for the recipe.
also various minerals such as iron and We recommend square takoyaki that is easy
calcium, as well as dietary fiber and to make using a rolled-egg making pan
various vitamins. instead of a takoyaki plate.
Making paste from dates Processing vegetables
(WillEgg) (Nikko Factory, Union Sauce)
11 12
Pledge to Our Customers
Topics Acquisition of FSSC 22000 ~ Creation of a Safe and Secure System ~
Safety and Security with Ensured Quality The Head Office Factory (Otafuku Sauce) and Daiwa Factory (Otafuku Vinegar Brewery) acquired FSSC
22000 certification, an international standard of food safety management systems, in April 2014 and have
also renewed the certification.
Inheriting the attitude of our founder who said, "We will not sell a single drop of anything that Date Registered : April 2014
Registration Scope: Head Office Factory, Otafuku Sauce (Production of liquid seasonings and edible vinegar)
adversely affects our customers," we are pursuing natural tastes that are safe and secure with our
Daiwa Factory, Otafuku Vinegar Brewery (Production of liquid seasonings and edible vinegar)
spirit and history imbued in every single drop.
Food Product Safety Policy Factory Inspection
This food safety policy establishes our basic stance in order to produce safe products and realize the Otafuku Group Quality is confirmed by the Quality Assurance Division
philosophy of "Pursuing natural tastes that are safe and secure with our spirit and history imbued in every single drop" that performs periodic inspections of all group factories
which embodies the heart and soul of our production efforts. according to thorough strict standards. Business to
business customers also provide strict inspections in
Food Product Safety Policy of the Otafuku Group order to maintain and improve our already high quality.
I. Provide safe products in a secure manner to meet the constant need of our customers for only the best products.
II. Pursue high levels of hygiene and quality control to aid our efforts to produce products where each drop is valuable Acquisition of ISO 9001
to us.
III. Maintain good communication within and outside of the company to aid our efforts to acquire new knowledge and Union Sauce acquired an ISO-series quality certification
technology corresponding to changes in the world. in Aug. 2015.
IV. Strictly obey laws of Japan and foreign countries, and social norms, and strive to appropriately provide information in
order to earn the trust of our customers.
Strict and Thorough Quality Control
Our seasonings are made using various ingredients gathered from around the world. Hygiene management is thoroughly
performed at all of our factories, and inspections to check quality are performed during the manufacturing process to OTAFUKU Voice
Action Guidelines of Head Office Factory
ensure that we provide our customers with safe and secure products.
1. We will obey all corresponding rules to create a
trustworthy factory.
Improvements from the
For Okonomi Sauce
Hygiene management is thoroughly performed from procurement of ingredients until shipping out from the
2. We will constantly maintain a desire for Voice of the Customer
improvement and willingness to take on any
factory by utilizing various innovative techniques to ensure quality at each process. We are always striving to listen to comments and
challenge.
suggestions from the customer perspective by
Heat Product Inspection, 3. We are food manufacturing professionals who
Ingredients Mixing Sterilization To Product Tank Filling and Packaging Shipping transmitting and sharing the questions and ideas
work to make our families proud every day.
received daily from our customers throughout the
Heat Sterilization at 100˚C Prevent Contamination by company in the form of the "voice of our
Procurement of or more Sampling Inspection Foreign Material
Safe Ingredients Sauces pass through a heat sterilization ・Physico-chemical inspection Filters and magnets are used to remove customers." We ascertain issues from this voice of
foreign material at the processes before
line with a total length of 200 m where ・Microorganism inspection the customer, the information is shared with related
filling, and products are checked by
they are sterilized at 100℃ or more. ・Sensory inspection use of a metal detector after filling. departments such as factories and marketing, and
have periodic meetings related to finding solutions
and improvements. We are dedicated to handling
the issues raised in an attentive and considerate
manner in order to create
fans who want to use our
products.
Kyoko Ito
After hearing from our customers, we share it with the whole Customer Consultation Office,
company and take actions immediately Quality Assurance Div.
13 14
Pledge to the Local Community
Activities to Popularize Okonomiyaki within Japan and Abroad
Based in Hiroshima, we strive to disseminate the food culture including Okonomiyaki in accordance
with the characteristics of the area of our locations throughout the whole country, deepening area
communication at each site.
16,690 Visits 87 Visits 25
visitors schools Caravan Car: "Danran-go" locations
WoodEgg Okonomiyaki Museum per year Elementary School Dietary Classes per year Harmonious Circle Mobile per year
This building was opened in 2008 as a facility for We visit elementary schools in Hiroshima Prefecture to The "Danran-go" is a small truck packed with a griddle
spreading okonomiyaki history and culture. In addition to give okonomiyaki classes. Through this practical and other cookware that visits kindergartens and child
the Okonomiyaki Training Center, the building includes a hands-on experience, children not only learn about welfare facilities all across Japan to give the children the
hands-on facilities where okonomiyaki classes are held nutritional value and how to cook, but they also learn opportunity to sample okonomiyaki.
about the enjoyment and importance of food.
using the installed griddles and hot plates, as well as a
museum that describes the history and culture of
okonomiyaki and sauces. Since its opening in 2008, the
building has received some 140,000 visitors.
Okonomiyaki Museum Tour Using the griddle at a
* Numbers of participants/visitors are as of Sept. 2016. hands-on okonomiyaki
experience
440
13,728 17,146 Support and Training for participants
participants visitors per year
Okonomiyaki Cooking Classes per year Factory Tour per year Opening an Okonomiyaki Shop (As of Sept. 2016) Okonomiyaki Trade Shows
We are providing okonomiyaki cooking classes, mainly Our Head Office Factory features tour courses that are With the aim of increasing "beloved local okonomiyaki shop owners As a means to express our constant gratitude to the owners of
at the WoodEgg and our Tokyo Division Building, so that mostly focused on the sauce filling and packaging line, and staff all across Japan," we provide support for persons thinking of okonomiyaki shops and other restaurants, we provide new
opening their own okonomiyaki shop. Support consists of everything menus and recipes, verification of delicious taste, and similar
families can enjoy making and eating okonomiyaki at and explain the various processes and innovations from an explanatory meeting for persons in the consideration stage to services and suggestions with the desire to help stores prosper
home. related to our manufacturing activities. special intensive training courses for persons who are ready to open a by using our products.
shop, with advice provided for all stages according to individual
circumstances. In addition to practical technical instruction using
actual griddles, we also provide consultations regarding facilities and
impart business management know-how.
Locations
● Sendai ● Tokyo ● Osaka ● Hiroshima ● Fukuoka
Observing the sauce production process Held in Tokyo, Osaka and Hiroshima
15 16
Pledge to the Local Community
Topics Muslims can also enjoy okonomiyaki.
Okonomiyaki for the World Although Islam prohibits pork and alcohol, in order to encourage
~ Market Creation: Domestic, Inbound and Overseas ~ Muslims to try okonomiyaki, the Malaysia Factory of our joint
venture Otafuku Sauce Malaysia, established in April, is
manufacturing halal-compliant sauces that do not use any
Okonomiyaki is great not only because it provides excellent nutritional balance no matter what you add
ingredients derived from meat or alcohol, and is aiming to receive
to the main base of flour and vegetables, but also because it provides a meal that can be made Production of halal sauce
halal certification in 2017. at Malaysia Factory
anywhere in the world with ingredients matching the particular region and local tastes. We would like to
spread it all across the globe along with the joy of gathering together for a meal.
Number of Okonomiyaki Shops in Japan and Abroad Japan State of Okonomiyaki in the US Spreading Okonomiyaki Culture in China
Approx. 16,000 shops
There are persons who receive okonomiyaki training in Japan
From the number of stores under "Okonomiyaki, In 2015, Otafuku Foods, based in Los Angeles, posted At our Qingdao Factory, we are developing and
and then go to another country to open a shop. Additionally, we Takoyaki and Yakisoba Stores" of the 2014 Economic
Census for Business Frame of the Statistics Bureau of
employees in New York City to help popularize producing various seasonings to match the local needs.
are trying to increase the number of delicious okonomiyaki
the Ministry of Internal Affairs and Communications okonomiyaki through food sampling sales at In addition to okonomiyaki training at the Qingdao
restaurants across the globe through activities such as
supermarkets and providing guidance at restaurants. Okonomiyaki Training Center, we are working on
okonomiyaki training in China using Otafuku products. The Foreign Countries Other efforts for new products consisted of frozen popularizing the food by means such as communicating
popularity of okonomiyaki is spreading to foreign countries with
some 300 shops in countries outside of Japan.
Approx. 300 shops okonomiyaki and "Okonomiyaki Bites" (square bite-size okonomiyaki techniques to chefs so that they introduce
Number of specialty restaurants with okonomiyaki as okonomiyaki), which have been received quite favorably. the dish into the menus at their restaurants.
their main menu item as estimated by our company
Okonomiyaki and Inbound Tourists ~ Appealing to Foreign Tourists Visiting Japan ~
We implemented various innovative activities so that persons from throughout the world can enjoy the delicious taste of
okonomiyaki during 2016, a year which saw some 20 million foreign tourists visit Japan. Bite-Size Okonomiyaki
"Okonomiyaki Bites"
(above) Training Center at
Qingdao Factory
Okonomiyaki Academy OTAFUKU Voice
Approx.
1,500 We carry out various activities with a global perspective in Increasing Popularity of
persons
per year
collaboration with industry, government and academia in Okonomiyaki in New York
order to popularize okonomiyaki across the globe as it is a Last year I was assigned abroad for the first time to work in
Foreigner attendance of okonomiyaki Okonomiyaki classes for foreign Okonomiyaki exhibits on foreign cruise symbol of the revival of Hiroshima and peace. This year, we New York. Japanese food is already quite well established in
classes is increasing. exchange students in Osaka ships when docked focused on strengthening our services and attractiveness to the city with numerous shops specializing in ramen,
tonkatsu (pork cutlet) and similar popular Japanese dishes,
member okonomiyaki shops and inbound tourists, as well
as well as there being a real boom in high-class gourmet
as expanding the recognition of the "Peace-Yaki," which Japanese food. We are focusing on strengthening product
Tools for Foreign Tourists in Japan communicates the desire for peace using okonomiyaki ideas and methods for further penetration by okonomiyaki
during August (anniversary of the A-bomb in Hiroshima). and takoyaki into the menus of specialty shops and izakayas
"Peace-Yaki" with a (Japanese gastropubs). I was really pleased when our sales
message of peace were ranked as number one at a demonstration event at a
local supermarket, and hearing
people say "It's delicious"
encourages me to work even
harder to further popularize
okonomiyaki in the area so that
people will kindly think,
Sales of Red Fire Sauce "Okonomiyaki in New York means
This spicy red sauce was developed Posters and stickers to welcome Communication tools to help Practical Training in Omoto."
as a topping for Okonomi Sauce for visitors to okonomiyaki shops ordering in English and Chinese Hiroshima Okonomiyaki
foreigners. in El Salvador, Central
Yohei Omoto
America Otafuku Foods, Inc.
Sales & Marketing
17 18Pledge to Our Employees
Topics Okonomiyaki Chef
Creating a Lively Work Environment /
Expert in okonomiyaki who is representative of
Meister
(In-house Qualification) (Advanced) 1 person our company in terms of skills, experience and
character
Human Resources Development As a further means to popularize okonomiyaki,
we have created an in-house certification in
Coordinator
(Intermediate) 136 persons
Completely knowledgeable in all aspects of
okonomiyaki with the skills to provide training
and instruction
order for employees to first acquire knowledge
It is most important that employees can be happy in their surroundings in order to achieve our and skills related to okonomiyaki. Written and Possesses fundamental knowledge of
Instructor okonomiyaki, with practical knowledge of how to
mission of contributing to the health and joy of society. skill tests for beginner, intermediate and (Beginner)
351 persons
make okonomiyaki, and related theory and skills.
Starting with a cheerful forward-looking corporate culture, we have created an environment in advanced are given once a year.
As of October 2016
which all employees can work in a lively manner while fulfilling their potential.
Employee Gatherings Employee Cafeteria "Maru-ki Cafeteria" New Employee Training
The "Policies Announcement Convention" at the beginning of a This cafeteria was opened at our Head Office in 2014 as a means Training for new employees starts with a training camp
term and the "Employees' General Assembly" on Labor to improve employee awareness of health management and to right before entering the company followed by basic
Thanksgiving Day allow all employees to meet and socialize with stimulate communication between our employees. The menu offers training to be a working adult, and training to acquire
each other in the same place. There are additional opportunities for a full selection of items such as dishes using our own seasonings the knowledge and philosophy that are considered as
employees to meet together and improve communication such as and health-conscious set meals, while items such as caloric intake fundamentals for being an employee of the Otafuku
welcome parties for new and nutritional information are
Group.
employees and the BBQ displayed when paying so that
Picnic where families can also employees can use this
mingle together. personal data to manage their
own health.
Families can also join the
Cabbage Training
Miyajima BBQ Picnic.
Employees even painted the Cultivation training is performed at the Otafuku cabbage farm. New
murals. employees are able to gain hands-on experience in planting and
harvesting cabbage, an essential okonomiyaki ingredient, in order to
Creating an Environment for a Variety of Employment Scenarios deeply study the characteristics of cabbage.
~ Work-Life Balance ~ Lively Debate Meeting ("Waigaya Dojo")
We are implementing measures to provide our employees with a Cross-departmental meetings using the "Work-Out" method have
balance between work and family. The implementation of been held since 2016 to provide the opportunity for employees to
programs such as time off for childcare and care-giving, shortened have a lively, even noisy, meeting where they can freely exchange
working hours, reemployment system, system for transitioning to ideas to achieve prompt decision-making, and to propose
part-time positions with indefinite employment periods, and measures and solutions for existing issues. The limitations of
full-time employee promotion system provide flexibility to handle a organizational structures,
variety of work and employment scenarios and create an including friendship, are
environment in which all employees can fulfill their potential. exceeded so that ideas
can fly back and forth Okonomiyaki Training Handmade Sauce Practice
"Fukkuru Nursery School" Office Daycare Center
freely, enabling the New employees practice making okonomiyaki numerous times New employees grate fruits and vegetables, measure out the
effective sharing of issues using a real griddle or hot plate in order to acquire the basic skills spices, and boil them all together in a pot to learn the basic
The nursery school opened in Oct.
of okonomiyaki cooking. points of sauce-making.
2009. School lunches and snacks and progress towards their
are handmade using our own resolution.
seasonings and natural broths. Promotee Training on Uninhabited Island
Fukkuru Nursery School: 12
children enrolled (as of Sept. 2016) Among the training divided by years of experience and
positions is a very distinctive training experience that is
held on an uninhabited island. Participants immerse
Certified as a "Eruboshi" company that is working to themselves in nature and reflect in an environment
Topics different from their everyday one. The training enables
promote the participation of women in the workplace.
participants to refine and improve their sensitivities and
In recognition of being considered an excellent company for its efforts to
resilience by cooperating, and exercising imagination
promote the participation of women in the workplace, Otafuku Sauce Co., Ltd.
was certified as a Class 2 "Eruboshi" company by the Minister of Health, Labour and creativity in this unique environment.
and Welfare, as based on the Act on Promotion of Women's Participation and Aug. 2016: Second company
Advancement in the Workplace. certified in Hiroshima Prefecture
19 20Pledge to the Global Environment Company History
Our Measures to Protect the Environment
Based on the wise words of our founder, "We must consider the affects on our children and Company History
grandchildren before acting," we solemnly pledge to cherish the global environment and act in
harmony with nature so that future generations will be able to enjoy an abundant and beautiful natural 1922 Company founder, Seiichi Sasaki, opens "Sasaki Shouten" as a sake and soy sauce wholesaler/retailer in the town of Yokogawa (Hiroshima City).
environment, as well as the deliciousness that nature provides. 1938 Vinegar brewing production starts under the brand name of "Otafuku-su."
1945 The city of Hiroshima is entirely destroyed by the atomic bomb.
1950 Sauce production and sales start.
1952 Sales of the new Okonomiyaki Sauce start.
1975 Use of dates starts.
Efficient Use of Resources and Energy Conservation Energy-Saving Actions at All Factories Name changed to Otafuku Sauce Co., Ltd.
1978 Head Office Factory moves to the Commerce and Industry Center (Nishi Ward, Hiroshima City).
1982 Sales of 500g "bag bottle" of Okonomi Sauce as a top runner in the market "Sasaki Shoten"
At the Daiwa Factory of the Otafuku Vinegar Brewery, at the time of its founding
systematic operation of equipment such as acetators, 1987 Okonomiyaki Training Center opens in Tokyo.
and the optimization of coolant pumps, ice storage 1990 Daiwa Factory is completed and starts operation dedicated exclusively to vinegar production.
1998 Okonomiyaki Foods introduces the new "Okonomiyaki Gourmet Set" product.
equipment and refrigerators has resulted in a substantial
Formation of Okonomiyaki Department.
decrease in electricity use and a 30% reduction in CO2
2000 Establishment of the Okayama Okonomiyaki Research Center
emissions over a three-year period.
2005 Business and capital tie-up with Union Sauce Co., Ltd.
2008 WoodEgg Okonomiyaki Building opens.
Okonomiyaki Sauce
2009 Conversion to a holding company.
"Otafuku Fukkuru Nursery School" office daycare center opens.
2013 Qingdao Factory (China) is completed and starts operation.
Eco Station Methane Fermentation Early design of the
Garbage is divided into very The power of microbes is used to Los Angeles Factory (USA) is completed and starts operation. Okonomi Sauce
squeeze bottle
specific categories so that it can subject waste seasoning to 2014 Okonomiyaki Academy is established.
be used as recycled resources. methane fermentation in order to
2015 Otafuku R&D Center WillEgg opens.
convert the waste into boiler fuel.
2016 Otafuku Sauce Malaysia Sdn. Bhd. is established.
OPP Co., Ltd. is established.
Research and development in the 1960s
Otafuku Group Sales and Number of Full-Time Employees by Fiscal Year
Nikko Factory, Union Sauce
Methane Fermentation Number of Full-Time Employees
Equipment Sales (sales account closing month: Sept.) Units: Billion yen
(As of October 2016; All nine companies)
Units for no. of employees: Number of persons
* The numbers of employees are only for Otafuku Sauce Co.,
Ltd. for the years up to 2009, and those for 2010 and after
are the total for the entire Otafuku Group.
Coolant Reuse Preventing Heat Radiation Loss Daiwa Factory, Otafuku 23.6
22.9
Water used as equipment coolant Insulating jackets have been Vinegar Brewery 589 employees (393 males, 196 females) 22.2 21.8 22.2 22.4 591 589
*
and similar applications is filtered installed to the joints of steam High-Efficiency Chiller for Ice 20.5 20.7
21.1 562 572
and subjected to ultraviolet pipes. This prevents heat from Storage Avg. age: 36.1 years 19.8 540
19.0 532
sterilization before being reused as being radiated and subsequent 18.4 522
cleaning water and for similar heat loss. 17.5 17.5 17.7
purposes. 16.2 16.6 470 473
15.0 451
13.7 14.0
12.8 415 417
408 402 400
11.5 397
Topics Cardboard Usage Reduced by 127 Tons Annually 378
~ Redesign of 500-gm Okonomi Sauce Case ~ 326
318
Our measures to reduce the environmental impact of packaging materials and 304
containers, and to improve productivity, together with the updating of our 285
271
box-packing machinery, have resulted in the elimination of the inner partitions of the
cardboard cases for our main 500-gm Okonomi Sauce, enabling a 127-ton reduction
New design
in the amount of cardboard we use annually. This has also resulted in reduced labor eliminates the inner 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
time spent opening boxes for store displays as well a decrease in garbage. partitions as well as
the tear-off top panel.
* The sales figures are only for Otafuku Sauce Co., Ltd. for the years up to 2009, and those for 2010 and after are the total for five companies of the Otafuku Group.
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