Own your future Women's health & fertility benefits, direct from the source - Celent

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Own your future Women's health & fertility benefits, direct from the source - Celent
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Women’s health &
fertility benefits,
direct from the
source.                              Own your future
                                       #kindbodynow
February 2020
Confidential, not for distribution
Own your future Women's health & fertility benefits, direct from the source - Celent
Who we are

Meet Kindbody.
We are a network of
women’s health & fertility
clinics providing the full
spectrum of fertility
and gynecology
services including mental
health, nutrition, pre and
post partum care.

We work directly with
employers to provide a
better standard of care at
more accessible costs.
        Confidential: Not for Distribution   Boutique Clinics   2
Own your future Women's health & fertility benefits, direct from the source - Celent
Why this matters

Why are Fertility Benefits Top of Mind Today?

                                                                       Fertility
       20% of women                                     1 in 6         coverage
    have their first child
   after 35, compared to
                                                      of all couples
                                                       struggle to
                                                                       attracts and
      8% a decade ago.                                  conceive.      retains
                                                                       employees.
       1 in 3                                20% of Fortune 500        9 of 10
                                             companies have added
    struggle over                             a fertility benefit in   employees with
       age 35.                                the last 36 months.      fertility issues are
                                                                       willing to switch jobs
                                                                       for fertility coverage.
        Confidential: Not for Distribution                                          Sources: See references   3
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Own your future Women's health & fertility benefits, direct from the source - Celent
The problem

    Other fertility benefits programs are
    simply a broker between you and an
    archaic, fragmented system.

    They add fees, contribute to the
    fragmentation of care, and can’t
    control the experience or outcome.
        Confidential: Not for Distribution   4
Own your future Women's health & fertility benefits, direct from the source - Celent
The market

How we differ.

    Medical plan coverage                    Fertility benefits brokers   Membership models
    includes gatekeeping &                   add fees & can’t control     solve for one piece of
    exclusionary criteria +                  outcomes or experience       the puzzle
    lifetime caps. A 20k-30k                 Carrot, Progyny              Nurx, Hers, PillClub
    cap typically covers 1
    (or less) IVF cycle.

    Aetna, United, Anthem,                   Referral platforms add       At-home fertility
    BlueCross/BlueShield,                    fees and contribute to       tests provide an
    Cigna
                                             fragmentation of care        incomplete picture
                                             Maven, Ovia, Cleo            Modern Fertility, Everlywell,
                                                                          Let’s Get Checked

        Confidential: Not for Distribution                                                                5
Own your future Women's health & fertility benefits, direct from the source - Celent
How we differ

The only direct fertility benefit solution.

       Employer                                                       Fragmented System
                                              Medical Plan or
        without                                                          of Healthcare
                                             Broker Carve Out
       Kindbody                                                            Providers

       Employer
         with                                  A new, holistic solution directly from
       Kindbody                                    the actual providers of care

        Confidential: Not for Distribution                                                6
Own your future Women's health & fertility benefits, direct from the source - Celent
The problem

 Women’s health and fertility care before Kindbody.

 Inefficient and                             Prohibitively                Poor Patient
 Fragmented                                  Expensive                    Experience
 + Employees must navigate                   + An average out-of-         + Clinics are sterile,
   a complicated system of                     pocket cost for one          unwelcoming & decision
   gynecologists, fertility                    round of IVF is $23,000;     making is opaque.
   specialists, and others                     average all-in cost is
                                                                          + Women report feeling
 + Fragmentation causes                        $66k
                                                                            under-informed and
   undue stress and drives                   + Medical plans typically      un-empowered
   up costs                                    cover an infertility
                                               diagnosis and that’s all

        Confidential: Not for Distribution                                                           7
Own your future Women's health & fertility benefits, direct from the source - Celent
The solution

 Women’s health and fertility care with Kindbody.

 Holistic, Full-                             Accessible,                   Reimagined
 Service Care                                Transparent Costs             Experience
 + Fertility, gynecology,                    + Fees for each service are   + Clinics are modern,
   mental health, and                          30% lower than industry       warm, and tech-enabled
   nutrition under one roof                    average
                                                                           + Convenient retail
 + Support from pre-                         + Simple, bundled rates         locations and mobile
   pregnancy through post-                     for IVF, IUI and Egg-         clinic units, offering
   partum and beyond                           Freezing with a               care where employees
                                               reasonable program fee        live and work

        Confidential: Not for Distribution                                                            8
Own your future Women's health & fertility benefits, direct from the source - Celent
Clinical team excellence

  Clinicians that Care.

                      of patients have no                           of patients prefer               We believe that
    80%               doctor in mind.                  80%          a female doctor                  matters…

  Chief Medical              Founding OBGYN        Reproductive         Reproductive         Physician Assistant -   High Complexity Lab
     Officer                Dr. Fahimeh Sasan     Endocrinologist      Endocrinologist             Fertility               Director
Dr. Lynn Westphal                                 Dr. Nicole Browne Dr. Aimee Seungdamrong       Hina Ahmed             Shawn Breen

             Confidential: Not for Distribution                                                                                        9
Own your future Women's health & fertility benefits, direct from the source - Celent
Patient care navigation

Clinicians that are Kind.
                                                                            Dedicated Patient Care Navigation

                                                                            • Direct access to Care Navigation
                                                                            • 24/7 Support
                                                                            • Patient Portal chat and video-
                                                                              conference functionality

                                              Kindbody                      Patient Centric Scheduling Options
                                               Nurses
                                   Medical Assistants                       • Phone: 855-KND-BODY
                                                                            • Chat / Email
                                                            Kindbody        • Online Portal : Kindbody is the first
   Kindbody
                                                         Customer Success
   Physicians
                                                             Managers
                                                                              fertility clinic in US that offers online
                                                                              appointment scheduling
         Confidential: Not for Distribution                                                                              10
Member experience

Tech enabled.

 The fertility treatment process is
 confusing & daunting. We make it
 simple, with telemedicine,
 informational videos and chat

+ First true online appointment
  scheduling in the fertility industry.
+ Predictive protocols, visualization and
  contextualization of results and journey
  for true engagement.

         Confidential: Not for Distribution   11
Member experience

 Patient friendly.
Transparency:
  Patient has full
  visibility with 24/7
  access to their own
  personal medical
  record

Care Navigation:
  Digital results the
  patient can actually
  understand and
  follow
          Confidential: Not for Distribution   12
Employer Experience

Employer Portal

 Access de-identified employee data at
 your fingertips when you need it

 + Data Transparency
 + Utilization Tracking
 + Real-time Cost Data

         Confidential: Not for Distribution   13
Kindbody “Center of Excellence” network

Kindbody Clinics & Kindbody Partner Clinics
                        Seattle

               Portland
                                                         Minneapolis                                        Boston

                                                                   Milwaukee                        New York
         San Francisco                          Denver
                                                                       Chicago    Philadelphia          New Jersey

                                                                                           D.C.
          Los Angeles                                              St. Louis                           Virginia

                                           Phoenix                                                  North Carolina

                                                          Dallas
                                                                                 Atlanta
                                                                                                   We are partnering with
                                                                                                   one fertility practice in
   Kindbody Clinic +
   Lab Partnership                                                                                 each market/region
                                                         Houston
                                                                                           Miami     *COE can be established in additional
           Confidential: Not for Distribution                                                        markets and globally dependent of
           Confidential: Not for Distribution                                                                                                14
                                                                                                     need of employee population
How this works.

+ Add us as an easy plug-in
  alongside your existing
  medical benefits at any time
  during a benefit cycle
+ Employer subsidizes all or a
  portion of fees at the lowest
  bundled rate

         Confidential: Not for Distribution   15
Kindbody Fees*
Kindbody Total Plan:
                                               Fertility        $350/year
Employer Pays                                 Assessment          $250

                                                               $12,500/cycle
                                               IVF (Fresh)
                                                                 $10,000
+ Includes VIP services                                        $11,300/cycle
                                              IVF (Frozen)
                                                                  $9,000
+ 20% discount off our retail prices,
  already 30% below industry average.              IUI
                                                               $2,500/cycle
                                                                 $2,000
+ Easy to rollout off-cycle                                    $6,250/cycle
                                              Egg Freezing
                                                                 $5,000
+ Easy integration with TPA/Medical Plan
                                               Third-Party
  for payment                                 Reproduction     $21,000/cycle
                                             (Donor Egg IVF/     $17,000
+ No minimum employee headcount                Surrogacy)
                                              Annual program fee applies

                                            *Additional Fees Per Fee Schedule
       Confidential: Not for Distribution                                       16
Mobile healthcare

  We can bring Kindbody onsite to employers.
   On-site pop-up healthcare services
v + Full service mobile clinic (parked on-
      campus)
  + Conference room
  + Office with privacy
  + Onsite fertility assessments
  + Onsite well woman check-ups

                                                 + Accessible    + After-hours   + Mobile &
                                                   educational     access          telemedicine
                                                   sessions                        consults
            Confidential: Not for Distribution                                              17
Member experience

Kindbody VIP
Program
+ Mobile care brought directly to your
  offices
+ Priority appointment scheduling
+ Dedicated patient care navigator for
  your employees
+ Concierge support from pre-
  treatment to pregnancy to return to
  work
+ 2 onsite educational events/ per year
  and open enrollment support

         Confidential: Not for Distribution   18
Example Savings

  Transparent and accessible rates.

        $22,000                              $12,500                $10,000                  $12,000

      Industry Retail                        Kindbody             Kindbody Retail
                                                                                              SAVINGS
      + 20% markup                             Retail             - 20% discount

                                                        Includes the IVF consult, which normally costs extra!

        Confidential: Not for Distribution                                                                      19
What’s next?

We’ll come to you and provide:

+ Fertility 101 for your employees
+ Complimentary fertility assessments
+ In-depth review with your HR team

        Confidential: Not for Distribution   20
Let’s do it differently.

    Confidential: Not for Distribution   21
Appendix

Confidential: Not for Distribution
Kindbody fertility services

▪ Fertility assessment
                                              ▪ Egg-freezing
▪ Management of polycystic ovarian
                                              ▪ Mental Health (specialized on miscarriage/
  syndrome (PCOS)
                                                recurrent pregnancy loss, depression/
▪ Pre-conception genetic carrier screening      anxiety related to conception)
▪ In-Vitro Fertilization (IVF)                ▪ Nutrition (specialized on fertility/infertility
▪ IVF with pre-implantation genetic testing     services)
▪ Intra-Uterine Insemination (IUI)            ▪ Facilitation & management of third-party
                                                reproduction services (e.g., donor egg/
                                                sperm services, adoption agency,
                                                surrogacy) through Kindbody partners

   Confidential: Not for Distribution                                                             23
Kindbody GYN services
• Well woman
• Problem GYN exam
• Contraception management
• Management of abnormal uterine bleeding (Endometrial Biopsy)
• Management of abnormal pap smear (Colposcopy of Cervix)
• IUD insertion & removal
• Confirmation of intrauterine pregnancy
• Incision and drainage of bartholin cyst

 Confidential: Not for Distribution                              24
Leadership team

Experienced leadership from top tier companies.

          Chief Executive Officer                                      Chief Medical Officer, REI                      President                 Chief Financial Officer
               Gina Bartasi                                                Dr. Lynn Westphal                       Annbeth Eschbach              Debbie Markowitz

   Founding Physician, Ob/Gyn                 Head of Product & Tech                     SVP, Business & Legal Affairs             Real Estate                   Clinical Quality
      Dr. Fahimeh Sasan                            Joanne Schneider                                 Shilpa Patel                   Chris Perry                  Jacques Cohen*

                                              Confidential: Not for Distribution
                                                                                                                                                                             *Part-time

              Confidential: Not for Distribution                                                                                                                                    25
Sources
+   FertilityIQ: The FertilityIQ Family Builder Workplace Index: 2017 - 2018

+   CDC: Mean age of mothers is on the rise

+   Resolve: Insurance Coverage Facts

+   Healthline: State of fertility report, 2017

+   Pew Research: More than a million millennials are becoming moms each year

      Confidential: Not for Distribution                                        26
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