PARTNER PROSPECTUS - SIGMA | America's Leading ...
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2020
FUEL
SUPPLIER
PA RT N E R P R O S P E CT U S
SIGMA assembles the most dedicated leaders within the
liquid transportation fuel and retail industry, helping them
to succeed in a free and fully competitive marketplace.
PRINT & WEB ADVERTISING . EVENT SPONSORSHIPS
ABOUT SIGMA
Founded in 1958 as the Society of Independent Gasoline Marketers of America (SIGMA), SIGMA has become a
fixture in the motor fuel marketing industry. After more than sixty years of leadership, SIGMA is the national trade
association representing the most successful, progressive, and innovative fuel marketers and chain retailers in the
United States and Canada. From the outset, the association has served to further the interests of both the branded
and unbranded segments of the industry while providing information and services to members.
M E M BERSHIP STATISTIC S
260+ MEMBERS TOUCH
MEMBER
C O M PA N IES 60,000+ SELLING
80
APPROXIMATELY
RETAIL FUEL AND
CONVENIENCE
ME MBER C O M PA NY B U SI NESS ACT I V I T I ES OUTLETS BILLION
W H O L E S A L E 75% GALLONS OF
MOTOR FUEL
R E T A I L 75% EACH YEAR
T R A N S P O R T 50%
5O
MEMBERS OPERATE IN ALL
75%
REPRESENTING MORE THAN
STATES
AND PARTS OF CANADA...
OF THE GASOLINE BOUGHT
AND SOLD IN AMERICA
“For those who wish to enhance their business
a n d k n ow l e d g e o f t h e p e t r o l e u m i n d u st r y, S I G M A o f f e rs
what you need through vast networking opportunities,
u p - t o - d a t e p o l i t i c a l a d vo c a cy, a n d l e a d e rs h i p .”
CHARLES MICHAEL THORNBRUGH | QUIKTRIP CORPORATION
1 | 2020 PROSPECTUS SIGMA.ORG
CALENDAR OF EVENTS
EXECUTIVE SUMMER
LEADERSHIP LEGISLATIVE ANNUAL
CONFERENCE CONFERENCE CONFERENCE
FEB. 2-4 JUL. 14-15 NOV. 9-11
SPRING SHARE
CONFERENCE GROUPS
APR. 27-29 SEPT. 15-18
J F M A M J J A S O N D
EXECUTIVE LEADERSHIP CONFERENCE
FEB 2–4, 2020 | VAIL, CO
SIGMA’s Executive Leadership Conference is a kick off to the New
Year. Nestled into snowcapped mountains, this event focuses
heavily on executive-level future planning and peer-to-peer sharing.
150+ 90
ATTENDEES MARKETERS & RETAILERS
95%
SENIOR LEADERSHIP
SPRING CONFERENCE
APRIL 27–29, 2020 | SAN DIEGO, CA
SIGMA’s Spring Conference is a casual networking
opportunity that offers an environment to sharpen your
business edge. Share insights and best practices with other
fuel industry leaders and walk away with information that
will help your business grow.
600+ 250 70%
ATTENDEES MARKETERS & RETAILERS SENIOR LEADERSHIP
SIGMA.ORG 2020 PROSPECTUS | 2
CALENDAR OF EVENTS
SUMMER LEGISLATIVE
CONFERENCE & DAY ON THE HILL
JULY 14–15, 2020 | WASHINGTON, D.C.
Each July, fuel marketers from all over the country gather
in Washington, DC for SIGMA’s Summer Legislative
Conference. Members learn about the high-priority
legislative issues affecting the industry, and are then able to
communicate in person with congressional representatives
about how various regulations and other legislation will
affect their individual businesses.
75 50 95%
PICTURED (L - R): ANDREA PATACCA, LYKINS ENERGY SOLUTIONS // JEFF LYKINS, LYKINS ENERGY SOLUTIONS
STEPHEN HIGHTOWER II, HIGHTOWERS PETROLEUM // REP. STEVE STIVERS, U.S. HOUSE OF REPRESENTATIVES
ERIC JOHNSON, THE HARTLEY COMPANY // ETHAN FORMAN, THE HARTLEY COMPANY
DOUG HARTLEY, THE HARTLEY COMPANY
ATTENDEES MARKETERS & RETAILERS SENIOR LEADERSHIP
SIGMA 2020 SHARE GROUPS
SEPT 15–18, 2020 | PHOENIX, AZ 8
SHARE GROUPS
20-30
ATTENDEES PER GROUP
SIGMA Share Groups are one and a half day meetings that
combine presentations and breakout sessions. They provide TOPICS
an educational and networking forum where employees HR . CREDIT . FOODSERVICE
of member companies get together in a topic-focused
FUEL BUYING . IT . TRANSPORTATION
environment to refine skill sets and share best practices. Share
Groups provide unique educational experiences in the different MOBILE FUELING/TANKWAGON/CARDLOCK
business areas that relate to fuel and retail marketing. MAINTENANCE/ENVIRONMENTAL/SAFETY
ANNUAL CONFERENCE
NOV 9–11, 2020 | BOSTON, MA
SIGMA’s Annual Conference is the largest gathering of
SIGMA members throughout the year. CEO’s, presidents
and knowledge leaders in the fuel marketing sphere attend
this unparalleled forum for in-depth education, networking
and innovative business strategy reviews. SIGMA education
sessions bring you up to speed on issues of interest and
SIGMA’s latest advocacy initiatives, while preserving time for
marketers to network with fuel suppliers and their peers.
800+ 350 70%
ATTENDEES MARKETERS & RETAILERS SENIOR LEADERSHIP
3 | 2020 PROSPECTUS SIGMA.ORG
SPONSORSHIP
OPPORTUNITIES
F U E L S U P PLIER PA RTNER PRO G RA M
Relationship building is the foundation of SIGMA. Promote your brand and show your industry
support as a Signature Fuel Supplier Partner. Benefits include:
COMPLIMENTARY REGISTRATIONS · ENGAGEMENT OPPORTUNITIES · HIGH IMPACT BRANDING
3 AVA I L A B L E 6 AVA I L A B L E 1 0 AVA I L A B L E
ELEMENTS MARQUIS ELITE EXECUTIVE
Signature exposure (TOP-BILLING) at ELC, Spring or Annual •
Customization of one Significant event (i.e. All-Industry Reception) •
Profile article in IGM with call-out on front cover •
Complimentary meeting room at Spring or Annual Conference •
Branded lanyards for ELC, Spring or Annual •
Special invite(s) to the New Members Reception at Spring and Annual 2 1
Weekly Report banner ad (two weeks) • •
Advertisement in the membership directory • •
Ads in the conference program at ELC, Spring and Annual • •
Promote your company on the SIGMA calendar of events - 6x a year • •
Sponsorship activations at ELC (Mutually Agreed) • •
Profile in NEW Supplier Resource Guide 2 pgs 2 pgs 1 pg
Complimentary registration fees at Spring and Annual Conferences 6 4 2
Complimentary registration fees at ELC 2 2 2
Advertisements in IGM Magazine 6 of 6 4 of 6 2 of 6
Sponsorship activations at Spring and Annual (Mutually Agreed) • • •
Inclusion on the fuel supplier scrolling banner on SIGMA home page • • •
Recognition and signage at ELC, Spring and Annual • • •
Recognition on SIGMA.org, and conference app throughout the year • • •
$100,000 $40,000 $20,000
“SIGMA meetings are where our company establishes business
c o n t a c t s t h a t r e s u lt i n l o n g - t e r m b u s i n e ss r e l a t i o n s h i p s .”
SCOTT HARTMAN | RUTTER’S
FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492
SIGMA.ORG 2020 PROSPECTUS | 4
SPONSORSHIP
OPPORTUNITIES
A L A CA RTE
ELEMENTS VA LU E PA RT N E R C O ST
All Industry Reception $85,000 $65,000
App Sponsorship $15,000 $10,000
Après Ski Party at Executive Leadership Conference $25,000 $15,000
Buffet Breakfast $7,500 $5,000
Buffet Lunch $7,500 $5,000
Business Meeting & General Session Sponsorships $25,000 $15,000
Charging Stations $7,500 $5,000
Coffee Break at Education Sessions $7,500 $5,000
Coffee Break at Legislative Sessions $7,500 $5,000
Donated Bottled Water $10,000 $7,500
Golf Scramble at Spring Conference $25,000 $15,000
Headshot photobooth $7,500 $5,000
Hotel Key Cards $10,000 $7,500
Lanyards $10,000 $7,500
Late Night Party $20,000 $15,000
Late Night Party - Early Arrival $12,500 $7,500
Lunch on the Mountain at Executive Leadership Conference $15,000 $5,000
Mints at Registration Desk $5,000 $2,500
New Member’s Orientation $7,500 $7,500
New Member’s Reception $10,000 $7,500
Oxygen Bar at Executive Leadership Conference $7,500 $5,000
Pen Sponsorship $7,500 $5,000
Pool Side Bar at Spring Conference $7,500 $5,000
Registration & Hospitality $7,500 $5,000
Room Drop $7,500 $5,000
SIGMAPAC Reception $25,000 $15,000
Special Dinner Event at Executive Leadership Conference $7,500 $5,000
Sponsored Notebook $7,500 $5,000
Stress Reduction Activities at Executive Leadership Conference $7,500 $5,000
Uber Coupon Codes $10,000 $7,500
Welcome Reception $85,000 $65,000
Welcome Reception at Executive Leadership Conference $25,000 $15,000
Wi-Fi Sponsorship $10,000 $7,500
FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492
5 | 2020 PROSPECTUS SIGMA.ORG
ADVERTISING
OPPORTUNITIES
E R S
M A R K E T
IGM
G F U E L
A ’ S L E A D I N
A M E R I C
IGM MAGAZINE
INDEPENDENT GASOL
LINE MARKETING
INDEPENDENT GASO
INE MARKETING
* IGM or Independent Gasoline
JULY | AUGUST 2019
Marketing magazine, is provided
as a benefit to our members. This
JULY | AUGUST 2019
publication serves the owners, CEO’s,
and key executives of our member
companies, offering an in-depth look at
value
the current state of the fuel industry
I N D E P E N D E N T G A S O L I N E M A R K E T I N G
tition
ess requires compe
profile along with special member company
s,
uctured sale proces
e
serve as much leverag
e transaction.
ream Energy Group
has CARROLL
profiles. This bi-monthly magazine has
inside:
in
h more than $10 billion
is
INDEPENDENT
ou. Every mandate
Phelps Family LR John Phelps, Mark Phelps, Jack Phelps, John Phelps Jr., Angela Schwering (Phelps), Rick Phelps, Howard Phelps and Ben Phelps
al client. FUEL, LLC
a circulation of over 3000+ people.
of each individu
With six National Football League championships to its credit, The payoff for Carroll Independent Fuel’s successful strategy is
the city of Baltimore can testify that great teams are well not only surviving, but thriving, through a century of service to
LLC
L INDEPENDENT FUEL,
balanced on both offense and defense. That same philosophy the greater Baltimore region and beyond. The fourth generation
k We Do.
MEMBER PROFILE: CARROL
can explain the success of Baltimore-based Carroll Independent of Phelps family leadership—including Benjamin, Mark, Jack,
Fuel, LLC. and John Jr.—have (to crib another sports metaphor) come off
NGE:
THE CLIMATE CHALLE
the bench in Carroll’s second century to play key roles in the
WASHINGTON WATCH: LOOK LIKE?
With a network of more than 350 retail dealers, “We have a company. Meanwhile, the third generation—John, Howard,
POLICY LANDSCAPE great ‘defense’ that maintains and grows our fuel volume against and Rick Phelps—remain actively in the game to quarterback
WHAT DOES THE CLIMATE competitors,” reports Benjamin Phelps, senior vice president
for business development. “But with our company-operated
the team’s advance.
OW retailing, we can also play ‘offense’ and work aggressively to “Our goal,” affirms president John Phelps, “is to be the premier
SPONSORSHIP KNOW-H expand our volume.” fuel supplier in the mid-Atlantic. We’ve got a proprietary fleet,
we’ve got multiple source points, we’ve got the most competitive
AT THE PUMP
ENGAGING CONSUMERS
Borrowing another football analogy, Phelps also likens his product, we’ve got hands-down the best service, and we’ve got
company’s strategy to a “three-point stance.” Before each snap the greatest flexibility. So, if you’re looking for a solution for any
R AT ES & S P EC S
of the ball, players get set with both feet and one hand on the of your fuel needs, we’ve got it.”
ground. The stance not only provides stability but positions
R AT E WIDTH HEIGHT
a player to spring forward with great force to overwhelm an Let’s Make a Dealer
6/21/19 11:19 AM opponent. The story of what is now Carroll Independent Fuel began in
1907 when two men, Benson Phelps and Carroll Faye, founded
The three points of Carroll’s stance, says Phelps, are its dealer a Baltimore coal yard. By the 1920s, Phelps was sole owner and
network, company-operated retail sites, and commercial fueling multiple yards were open around the city. But as coal gradually
services. The latter supplies a wide range of customers across gave way to heating oil, the company kept up with times by
the mid-Atlantic region with bulk fuel deliveries, onsite mobile adding tankers to its fleet and expanding its residential and
By Mark Ward Sr.
By Mark Ward Sr. fueling, equipment installation and financing, remote tank commercial customer base.
IGM Magazine* $2,500 8.25” 10.75”
inventory management, an automated fuel delivery program,
and more—backed by Carroll’s fleet of more than 70 transport
vehicles.
IGM • JUlY | AUGUst 2019 | 5
4 | IGM • JUlY | AUGUst 2019
*Include .125” bleed all sides
IGM CALENDAR
JANUARY / FEBRUARY MARCH / APRIL MAY / JUNE JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER
AD DEADLINE: AD DEADLINE: AD DEADLINE: AD DEADLINE: AD DEADLINE: AD DEADLINE:
DECEMBER 13 FEBRUARY 14 APRIL 15 JUNE 15 AUGUST 14 OCTOBER 15
CONFERENCE PROGRAM BOOKS
The SIGMA
Membership AMGI
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Program books are printed and distributed at our Executive Leadership, needs your h am maeT pihs
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Annual, and Spring Conferences touching a combined audience of 1500+ 2019 SPRING
20
ROSTER OF CONFERENCE
REGISTRANTS
(As of April 3, 2019)
spr ing co nf er en ce
Joseph Akers
decision makers in the fuel and convenience industry. The conference
Chief Legal Brian N. Baker
Counsel
RaceTrac Petrole Manager of
um, Inc. Operations
200 Galleria J. D. Streett
Pkwy SE Ste & Co. Inc.
Atlanta, GA 30339- 900
144 Weldon
5945 Pkwy
Saint Louis,
19
MO 63043-3102
Patrick Albro
program is used to share agendas, attendees list and other need-to-know
Vice President, david Baker
Dealer Divisio
Sunoco LP n Vice President
ROSTER
555 E Airtex
OFDr REGISTRANTS By Warrenton Oil
COMPANy Company
Houston, TX
77073-(As of April 3, 2019) 2299 S Spoede Ln
6099
Warrenton, MO
284 Fuel SupplyMJ Alvarez Boyett Petroleum 63380-7627
RonFuelBurmeister Ken Jack
Berns
info with all attendees.
Pricing Analys L. Barger
t
The Fikes Compa DaleVP Boyett
Marketing and
Add Systems nies Supply
6261 Centra Joe Sinclai
Hollowell
l Pointe Pkwy r Oil Corporation
John Coyle PO Box Katie Hollowell
Do you know 1287
Grant
550 E South
Temple
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Temple , TX 76504-2613 April Kruse
Salt Lake City, UT
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Steve Kirkham 3449
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Thomas Nowak 3407
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CITGO Petroleum
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Andy Desjarlais
Todd Bailin
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Management Group Greg Belisle
Jamey Gill
Directo
orlando, fl
Alper Kadioglu
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Kelley Wotherspoon
Caliber Consulting
Bayside Petroleum Ken Gunn
Bill Jenkins
Carole Jenkins Capital One Commercial Banking
Richard Amador
Jeff Gonzalez
Rene Kiehn
William Kwiatkowski
Jason Noll
Michael Quinn
FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492
80
SIGMA.ORG 2020 PROSPECTUS | 6
“SIGMA IS THE
LARGEST SHARE GROUP
IN THE PETROLEUM
I N D U S T R Y, A P L A C E F O R
NETWORKING
A N D E D U CAT I O N AS
WELL AS POLITICAL
A D V O C A C Y. ”
BRAD DOUGLASS | DOUGLASS DISTRIBUTING
1330 BRADDOCK PLACE #501 ALEXANDRIA, VA 22314 | 703.709.7000 | SIGMA.ORG
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