PARTNERSHIP PROSPECTUS 2021

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PARTNERSHIP PROSPECTUS 2021
PARTNERSHIP PROSPECTUS
                   2021
PARTNERSHIP PROSPECTUS 2021
TABLE OF CONTENTS
                                 Invitation to Partner With TUG                   3

                                 Companies Who Previously Attended TUG Connects   5

                                 Demographics                                     6

                                 Partnership Options Summary                      8

                                 Platinum Partnership                             10

                                 Gold Partnership                                 19

                                 Silver Partnership                               27

                                 Rules, Regulations and Contractual Agreement     32

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        PARTNERSHIP PROSPECTUS
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PARTNERSHIP PROSPECTUS 2021
AN INVITATION FROM TUG CHAIR, BRAD MAGUIRE

    Dear Valued Partner,

    As you may know, TheUserGroup.org (TUG) is a collection of more than 2000 real experts; colleagues
    at more than 450 companies throughout North America and the UK. All of us are working with Infor
    distribution software every day, and connecting with each other with the same goals – to be smarter
    about our Infor software in order to help our companies be as efficient as possible and maximize profits.

    Our 2020 partners were ecstatic about the level of discussion and number of leads generated
    through TUG. This year we are beginning to offer an even broader range of Year-Round Partnership
    opportunities to suit your needs.

    TUG Connects is the association’s annual conference that historically attracts about 650 Executives, IT professionals, and others from all
    aspects of business operations in the Distribution community. It features deep opportunities for networking and education that includes over
    200 high-quality presentations, seminars and roundtable discussions to make attendees smarter in their business. In 2020, we extended those
    opportunities to our premium Webinar Series, TUG Connects 365, which has been a resounding success.

    A few facts about TUG, TUG Connects and TUG Connects 365:

    TUG CONNECTS ANNUAL CONFERENCE
           n   Companies represented at the annual conference collectively have nearly $75 billion in annual sales.
           n   These companies spend nearly $50 million on software, hardware, and service technology every year.
           n   About 40 percent of TUG Connects attendees attend for their first time.
           n   With our conference moving to virtual in 2021, we anticipate an even greater number of both total and first-time attendees

                                                                                                                                (continued on page 4)

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                PARTNERSHIP PROSPECTUS
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PARTNERSHIP PROSPECTUS 2021
AN INVITATION FROM TUG CHAIR, BRAD MAGUIRE                                                                                  (continued from page 3)

    TUG CONNECTS 365 WEBINAR SERIES
           n Since May, in only 8 months, TUG Connects 365 has attracted more than 3,200 live attendees across 64 TUG Hosted webinars
           n The same webinars have received over 3,500 views from the recorded sessions
           n Our TUG Connects 365 Webinar Series has been expanded to include numerous mini-series’ including Solution Partners, Thought
              Leaders, and more.

    TUG MEMBER FORUM
           n Includes over 15 active Networking Groups across all key technologies and business functions
           n In 2020 our Member Forum has hosted over 6000 unique discussions, with over 57,000 posts

    As you can see, TUG has become a collection of true Thought Leaders in the Distribution Industry and has become the Destination for
    Knowledge and Solutions. We generate a LOT of traffic and a LOT of interest. Our partners, with the unique solutions they offer, are always a key
    element of that collection.

    I encourage you to review the enclosed details and respond quickly, as we expect to sell out.

    On behalf of the entire TUG Association, I hope you’ll choose to partner with us in 2021, for what’s shaping up to be our most active year yet!

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               PARTNERSHIP PROSPECTUS
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PARTNERSHIP PROSPECTUS 2021
3E                              Creston Industrial Sales         GT Sales & Manufacturing        Marco Industries              OTP Industrial Solutions      Southern Hobby Supply
C O M P A N I E S W H O AT T E N D E D T U G C O N N E C T S | 2 0 1 9 - 2 0 2 0
                                                                                   ABCO HVACR                      Crum Electric Supply             Gypsum Management and           Marco Supply                  Outdoor Gear Canada           Southern Pipe & Supply
                                                                                   Absolunet                       Dalco Enterprises                Supply                          Marjam Supply Company         Parts and Service Solutions   Southern Supply / SMC
                                                                                   ACI Mechanical HVAC Sales       David Gooding, Inc.              Halron Lubricants Inc.          Marlo Beauty Supply           Parts for Trucks              SPEC Building Materials
                                                                                   ACR Supply Co.                  DCNE                             Hanes Supply                    Mascott Equipment Co.         Pattlen Enterprises           SPI Health and Safety
                                                                                   ActivePBX                       Dean Supply Co                   Hayley Group Ltd                Master Group                  Pet Food Experts              Spicers Canada Limited
                                                                                   Acumen Group                    Denco Sales                      Headwater Companies             McGee Company                 Plastics Inc.                 Stanion Wholesale Electric
                                                                                   ADP                             Distribution International       Hisco                           McNaughton-McKay Electric     Plus Consulting               State Electric Supply Co.
                                                                                   Agile Sourcing Partners         Distributors Corp. of America    HORIZON Solutions               Mid-Coast Electric Supply     Porter Pipe & Supply          Steven Engineering
                                                                                   Aktion Associates               Dixie Plywood Companies          HosePower USA                   Mid-South Appliance Parts     Power & Tel                   Store Supply Warehouse
                                                                                   Alaska Industrial Hardware      Doe & Ingalls of NC              Hughes Enterprises              Mid-South Distributing USA    Power Brake and Spring        Strauss Paper Company
                                                                                   American Paper & Twine          Don Erickson Inc / Coast         Huttig Building Products        Midwest Packaging Solutions   Power Distributing            Summit Brands
                                                                                   American Refrigeration          Appliance Parts                  IAC Supply Solutions            Midwest Technology Products   Power/mation                  Suncor Stainless
                                                                                   Supplies                        Doverco Inc.                     IDN Global                      Midwest Wheel Companies       Powrmatic Canada              SystemLink Global
                                                                                   Anchor Paper Co.                DPI Information Services         IHD Solutions                   Mingledorff’s Inc.            Preferred Pump & Equipment    Tacoma Screw Products
                                                                                   Anixter                         Drillmex Inc.                    Inline Distributing             Minnesota Air                 Production Services           Team Air Distributing
                                                                                   APCO INC                        E. B. Bradley Co.                Irr Supply Centers              Minvalco Inc.                 Management Inc.               Techline, Inc.
                                                                                   Applied Fluid Power             Earnest & Associates             J.H. Bennett and Co.            Modern Ice Equipment &        Professional Turf Products    Technology Advisors
                                                                                   AQUARIUS SUPPLY                 EBP Supply Solutions             Janell, Inc.                    Supply                        PSMI                          Temperature Systems
                                                                                   Arkansas Industrial Machinery   EBY Electro                      Jarco Supply                    Motivity Technologies         PSS Industrial                Tenaquip Ltd.
                                                                                   Asheville Oil Company           Electric Supply & Equipment      JLM Wholesale                   MPI Warehouse Specialty       Quality Pool Supply           TestEquity LLC
                                                                                   Astea - Field Service           Electrical Engineering &         John Day Company                Municipal Equipment           R.W. Gibson Consulting        The Behler-Young Company
                                                                                   Solutions                       Equipment                        John Henry Foster               Company                       Services Ltd.                 The Master Group
                                                                                   Atlantic Corporation            Endries International            Johnstone Supply NW             Novo Building                 Rampart Supply                The R.M. Wright Company
                                                                                   Atlantic Mobility Products      Engineered Specialty             Johnstone Supply of Atlanta     National Energy Equipment     Rapidparts Inc                The Reynolds Company
                                                                                   BASCO, Inc.                     Products                         K&R Wholesale                   Negwer Materials              Raymond de Steiger            The Toro Co.
                                                                                   Bearing Service                 Engman-Taylor Co.                Kahant Electrical Supply        Nestor Sales                  Refrigeration Supplies        Thos. Somerville Co.
                                                                                   BF Fastener Supply              EWIE                             Kaman Industrial                New Pig Corporation           Distributor                   Total Filtration Services
                                                                                   Billows Electric Supply         Falcon Technologies              Technologies                    Next Supply                   Reinders                      Transit Inc.
                                                                                   Bolt Supply House               Faulkner Haynes                  Kenny Pipe & Supply Inc.        Nichols Paper & Supply        Replenex                      Transit Warehouse
                                                                                   BRAAS Company                   First Supply                     Kerr Controls Ltd.              Noble Corporation             Republic                      Trellis
                                                                                   Brock White                     Florida Irrigation Supply        Key Refrigeration Supply        Northern Factory Sales        Rice Industries               Tubelite
                                                                                   Buckles-Smith Electric          Fluidraulics Inc.                Keyston Bros.                   Northern Wholesale Supply     Rio Grande Co.                Turf Care Products Canada
                                                                                   Burmax                          Foundation Building Materials    Kodaris                         Northwest Drive Train         RM Wright Company             Turf Star, Inc.
                                                                                   C&B Equipment Midwest           Fox Appliance Parts of Atlanta   Kuhlman Corporation             Northwest Pump                Rowleys Wholesale             Turner Supply Company
                                                                                   Carlin Sales                    French Gerleman Electric         Kyana Packaging Solutions       Nott Company                  RW Gibson Consulting          Turtle & Hughes
                                                                                   Carolina Fluid Components       Funrise Inc.                     Lansing Building Products       Novelty Inc                   Saf-T-Gard International      United Notions
                                                                                   Carrier Great Lakes             George L. Wilson Company         Le Groupe Master Inc.           NOVIPRO Business Solutions    Saf-T-Glove, Inc.             VAD
                                                                                   Central Data                    George T. Sanders Co.            Levitt-Safety                   Novo Building Products        Schimberg Co.                 Vallen
                                                                                   Central States Group            Glantz                           Lewis Paper                     NSA                           School Health Corporation     Vemco, Inc
                                                                                   Central Turf Irrigation         GMS                              Litex Industries                Nudraulix                     Scott Industrial Systems      Vesco Oil Corporation
                                                                                   Centro, Inc.                    Goodin Company                   Locke Supply                    O.BERK Company                Security Equipment Supply     Virginia Air Distributors
                                                                                   Champion Petfoods               Graphic Solutions Group          M&S Data Services               OA Solutions                  Sequoia Group                 Watersavers Irrigation
                                                                                   Charles D Jones Co.             Graybar Canada                   MacGregor Industrial Supplies   Ohio Transmission             Shorr Packaging               Weathertech
                                                                                   CMC Construction Services       Gresco Utility Supply            Madison Electric Company        Corporation                   Single Source Systems         Weingartz
                                                                                   Coastal Business Supplies       Grimco                           Maintenance Supply              OK Tire                       SMC / Southern Supply         Wholesale Electric Caribe Inc.
                                                                                   Comstar Supply                  GSG                              Headquarters                    ORS Nasco                     Sonepar Canada                WW Williams
                                                                                   Crescent Parts & Equipment      GT Midwest                       Management Concepts             OTC                           Southern Controls Inc.
PARTNERSHIP PROSPECTUS 2021
DEMOGRAPHICS OF TUG CONNECTS 2020 ATTENDEES

            ATTENDEES                       ATTENDEES BY
                BY                          JOB FUNCTION
            PLATFORM

     82% SX.e                        38% IT / IS Management   7%   Operation

     9%   WebUI / CSD                22% Executive            6%   Purchasing / Inventory

     9%   FACTS / A+                 13% IT / IS Technical    4%   Sales / CSR

                                     10% Financial

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            PARTNERSHIP PROSPECTUS
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PARTNERSHIP PROSPECTUS 2021
DEMOGRAPHICS OF TUG CONNECTS 2020 ATTENDEES

      ATTENDEE COMPANIES BY SALES VOLUME
                                                       DID YOU KNOW?
                       39%                             •T
                                                         UG Member
                    $25-$100M
                                                        Companies have
                                                        combined Annual Sales
                                   31%
                                $100-$500M
                                                        Revenues of OVER
                                                        $75 Billion.

                                                       •T
                                                         UG Member
           17%                                           Companies invest
PARTNERSHIP OPTIONS SUMMARY
                                                                   PLATINUM                 GOLD             SILVER

                       TUG company membership with access to
                                                                       Included             Included          Included
                                      members-only forums

                 Featured logo placement on TUG public website         Included             Included          Included

           Featured logo placement on TUG member-only website          Included             Included          Included

           Partnership and virtual booth at TUG CONNECTS 2021          Included             Included          Included

                        Registrations for TUG CONNECTS 2021           10 Included          6 Included        3 Included

                                  INCREASED ENGAGEMENT

                                            Host TUG webinars      Option for up to 3   Option for up to 2   Option for 1

                            TUG Quarterly Giveaways on Forum         Option for 1         Option for 1       Option for 1

                                     Host a TUG roundtable chat      Option for 1         Option for 1

                      Co-sponsor a TUG network group meeting         Option for 1         Option for 1

                     Your own group in the TUG member forums         Option for 1

                              INCREASED BRAND EXPOSURE

                   Sponsor a TUG-produced educational webinar      Option for up to 3   Option for up to 2   Option for 1
                               TUG quarterly marketing email to
                                                                     Option for 1         Option for 1       Option for 1
                            introduce and highlight our partners
                                 Showcase of Partners Webinar        Option for 1         Option for 1       Option for 1

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       PARTNERSHIP PROSPECTUS
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PARTNERSHIP OPTIONS SUMMARY (continued)
                                                                     PLATINUM                 GOLD             SILVER
                     INCREASED BRAND EXPOSURE (continued)

               Featured banner ad on TUG member forum website        Option for up to 3   Option for up to 2   Option for 1

                  Featured content on TUG member forum website       Option for up to 2     Option for 1

                                   TUG member video testimonial        Option for 1         Option for 1

                                           Social media campaign       Option for 1         Option for 1

               Sponsor the Calendar page on the TUG public website     Option for 1

          EXPOSURE & ENGAGEMENT AT TUG CONNECTS 2021

         Sponsor an educational breakout at TUG CONNECTS 2021          Option for 3         Option for 2       Option for 1

              TUG CONNECTS 2021 attendee collateral giveaways        Option for up to 3   Option for up to 2   Option for 1

                         Demo session at TUG CONNECTS 2021             Option for 2         Option for 1       Option for 1

               Case Study session at TUG CONNECTS 2021 2021            Option for 1         Option for 1

                                 Dedicated 1:1 appointments with        Options for          Options for       Options for
                                 qualified TUG member attendees          up to 18             up to 12          up to 6

                  Push notifications during TUG CONNECTS 2021          Option for 1         Option for 1

                    Host a TUG roundtable chat during conference       Option for 2         Option for 1

                   Sponsor the TUG CONNECTS 2021 virtual app           Option for 1         Option for 1

                                60-second video presentation in
                                                                       Option for 1         Option for 1
                          TUG CONNECTS 2021 General Session
                                    3-minute presentation in
                                                                       Option for 1
                          TUG CONNECTS 2021 General Session

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        PARTNERSHIP PROSPECTUS
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DIAMOND
     YOUR DIAMOND PARTNERSHIP INCLUDES
          NNUAL TUG MEMBERSHIP for your company. This includes access
       n A
         to the members-only portal and discussion groups for anyone from
         your company.

          OUR COMPANY LOGO and website link featured on both the public TUG site
       n Y
         (www.theusergroup.org/partner-solutions) and the TUG members-only portal.

          ARTNERSHIP FOR TUG CONNECTS: Your company featured as a Platinum
       n P
         Partner for TUG CONNECTS 2021, including up to 10 registrations for your sales
         and marketing team, a booth in the virtual trade show with gamification and prize
         giveaways to promote attendee interaction, lead retrieval, and opportunities for
         demo session presentations, 1:1 speed meetings with qualified attendees, and
         more. Full demographics will be supported to make sure you have a history of all
         your meetings, breakout sessions and booth activity.

          UG CONNECTS 2021 ATTENDEE REGISTRATION LIST: an opportunity to send
       n T
         two (2) marketing emails prior to the TUG CONNECTS 2021 conference.

          DDITIONAL BENEFITS listed on the following pages.
       n A

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                  PARTNERSHIP PROSPECTUS
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DIAMOND                                                                                DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                             ONE TIER 1 OPTION IS INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                                (ADD ANY ADDITIONAL TIER 1 OPTION FOR $4000 EACH)

     ADDITIONAL BENEFITS INCLUDED
     G 2021 CONFERENCE                                                                        G 2021 CONFERENCE
        DEDICATED 1:1 MEETINGS WITH                                                                KEYNOTE PRESENTATION AT TUG CONNECTS
        QUALIFIED TUG MEMBER ATTENDEES                                                              2021 GENERAL SESSION
       During registration, qualified attendees who have influence in decisions                    This is your chance to promote your company’s products or services to every
       to purchase technology solutions for their company will be offered a free                   conference attendee. You will have center stage for up to 15 minutes during
       registration in exchange for agreeing to set up 1:1 speed meetings with                     our opening general session. Your presentation can include all forms of media
       our partners. These attendees will then be matched with partners offering                   (PowerPoint, videos, or just you).
       solutions of interest to the attendee. This option will include a minimum of 25
       meetings with qualified attendees. Meetings will be scheduled in 15-minute
       intervals during times when no breakout sessions are taking place.

     U YEAR ROUND                                                                              U YEAR ROUND
        F
         EATURED CONTENT ON TUG MEMBER FORUM                                                      FEATURED BANNER AD ON TUG MEMBER FORUM
        WEBSITE                                                                                     WEBSITE
       One of the many features of the new TUG member portal is the ability to post                A new TUG member portal is being introduced with many ways for partners to
       content on the site which is visible to all visitors. Your content can be a simple          increase their exposure to our membership. This option will feature your marketing
       post, a document such as a white paper, a blog post, or a promotional video.                blurb and a link to your website at the top of any of our network group forums. You
       Your Content can appear in any one network group forum and will remain as the               choose the group, and your banner ad will run for one-month periods during any three
       top featured post on the website for one month.                                             months of your choosing during the year.

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                 PARTNERSHIP PROSPECTUS
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DIAMOND                                                                              DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                                 ONE TIER 1 OPTION IS INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                                    (ADD ANY ADDITIONAL TIER 1 OPTION FOR $4000 EACH)

     ADDITIONAL BENEFITS INCLUDED
     U YEAR ROUND                                                                                  G 2021 CONFERENCE
        HOST TWO TUG WEBINARS                                                                         PUSH NOTIFICATIONS DURING
       With over 2300 members and growing daily, your webinar will be promoted to a wide               TUG CONNECTS 2021
       audience of users with executive, financial, technical, inventory and sales backgrounds
       to name a few. TUG will promote and host two webinars during the year allowing you               The TUG CONNECTS 2021 virtual app will be the main point of contact with our
       to promote the AWS brand.                                                                        attendees. Call them to action directly through the app with a push notification. Write
                                                                                                        your approved custom message and get the undivided attention of every TUG Connects
                                                                                                        attendee.

     G 2021 CONFERENCE                                                                            G 2021 CONFERENCE
        TWO DEMO SESSIONS DURING                                                                      HOST A ROUNDTABLE CHAT DURING
         TUG CONNECTS 2021                                                                             TUG CONNECTS 2021
       A demo breakout session at TUG CONNECTS is the perfect way to promote your
                                                                                                       We will have several different styles of breakout sessions at TUG Connects, including
       solution to multiple attendees. Sponsored sessions will take place during times
                                                                                                       roundtables where attendees can gather in smaller groups in a meeting-style
       when no educational sessions are being presented and will be recorded and made
                                                                                                       environment to discuss various business challenges and practices. This feature is for
       available for viewing at any time for up to 6 months after the conference has
                                                                                                       you to host a roundtable on a topic of your choice and act as emcee to help direct the
       ended.
                                                                                                       conversation and offer solutions.

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                 PARTNERSHIP PROSPECTUS
                 CLICK FOR MENU
PLATINUM
     YOUR PLATINUM PARTNERSHIP INCLUDES
          NNUAL TUG MEMBERSHIP for your company. This includes access
       n A
         to the members-only portal and discussion groups for anyone from
         your company.

          OUR COMPANY LOGO and website link featured on both the public TUG site
       n Y
         (www.theusergroup.org/partner-solutions) and the TUG members-only portal.

          ARTNERSHIP FOR TUG CONNECTS: Your company featured as a Platinum
       n P
         Partner for TUG CONNECTS 2021, including up to 10 registrations for your sales
         and marketing team, a booth in the virtual trade show with gamification and prize
         giveaways to promote attendee interaction, lead retrieval, and opportunities for
         demo session presentations, 1:1 speed meetings with qualified attendees, and
         more. Full demographics will be supported to make sure you have a history of all
         your meetings, breakout sessions and booth activity.

          UG CONNECTS 2021 ATTENDEE REGISTRATION LIST: an opportunity to send
       n T
         two (2) marketing emails prior to the TUG CONNECTS 2021 conference.

          USTOMIZE YOUR PARTNERSHIP with additional options listed on the
       n C
         following pages.

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                  PARTNERSHIP PROSPECTUS
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PLATINUM                                                                         DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                       ONE TIER 1 OPTION IS INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                          (ADD ANY ADDITIONAL TIER 1 OPTION FOR $4000 EACH)

     TIER 1 OPTIONS
     G 2021 CONFERENCE                                                                  G 2021 CONFERENCE
        DEDICATED 1:1 MEETINGS WITH                                                          3-MINUTE PRESENTATION AT TUG CONNECTS
        QUALIFIED TUG MEMBER ATTENDEES                                                        2021 GENERAL SESSION
       During registration, qualified attendees who have influence in decisions              This is your chance to promote your company’s products or services to every
       to purchase technology solutions for their company will be offered a free             conference attendee. You will have center stage for 3 minutes during our opening
       registration in exchange for agreeing to set up 1:1 speed meetings with               general session. Your presentation can include all forms of media (PowerPoint,
       our partners. These attendees will then be matched with partners offering             videos, or just you). (Only 1 Available).
       solutions of interest to the attendee. This option will include a minimum
       of 18 meetings with qualified attendees. Meetings will be scheduled in
       15-minute intervals during times when no breakout sessions are taking
       place.

     U YEAR ROUND                                                                        U YEAR ROUND
        SPONSOR THE TUG CALENDAR                                                             YOUR OWN NETWORK GROUP ON THE
       The TUG calendar will include all events of interest to the distribution              TUG MEMBER-ONLY PORTAL
       industry, including meetings for all known associations (NAW, HARDI, etc),
                                                                                              Your network group will be open for all TUG members to join and participate in
       webinars and meetings hosted by TUG, Infor and our partners, and any
                                                                                              conversations. This is a great forum to engage your TUG member customers and
       other events of interest to anyone involved in distribution. Your company
                                                                                              anyone else interested in your solution. The forum can be used for marketing,
       will be prominently featured as the sole partner for this valuable resource.
                                                                                              discussions to share best practices, posting white papers or videos, and anything
       (Only 1 Available).
                                                                                              else to help increase your engagement with TUG members.

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                  PARTNERSHIP PROSPECTUS
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PLATINUM                                                                          DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                       TWO TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                            (ADD ANY ADDITIONAL TIER 2 OPTION FOR $2000 EACH)

     TIER 2 OPTIONS
     G 2021 CONFERENCE                                                                     G 2021 CONFERENCE
         D
          EDICATED 1:1 MEETINGS WITH                                                           60-SECOND VIDEO PRESENTATION DURING
        QUALIFIED CONFERENCE ATTENDEES                                                          TUG CONNECTS 2021 GENERAL SESSION
        Similar to the tier-1 option listed above, this will include a minimum of                Your one minute video will capture the focus and attention of all
        12 meetings with qualified attendees. Meetings will be scheduled in                      our attendees during our opening General Session.
        15-minute intervals during times when no breakout sessions are taking                    (Only 2 Available).
        place.

        Note: This option is not available if the same option was chosen in tier-1

     G 2
         021 CONFERENCE                                                                     G 2021 CONFERENCE
        SPONSOR THE TUG CONNECTS                                                                TUG MEMBER VIDEO TESTIMONIAL
        VIRTUAL APP CONSOLE                                                                     Nothing helps to endorse your solution more than a testimonial from
                                                                                                another TUG member! We will work with you to identify potential
       TUG Connects attendees will use the virtual event console app to create
                                                                                                candidates to provide a testimonial, then set up an interview session with
       a personalized agenda, receive event alerts and updates, and connect to
                                                                                                our videographer who will conduct and record the interview and provide
       their peers. Your company’s branding will appear prominently throughout
                                                                                                you with an edited 1-2 minute testimonial that can be posted to the TUG
       the console with credit for your partnership. Your logo will also link to any
                                                                                                member portal.
       landing page you choose. (Only 1 Available).

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                  PARTNERSHIP PROSPECTUS
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PLATINUM                                                                             DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                          TWO TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                               (ADD ANY ADDITIONAL TIER 2 OPTION FOR $2000 EACH)

     TIER 2 OPTIONS
     U YEAR ROUND
        FEATURED CONTENT ON TUG MEMBER FORUM WEBSITE
       One of the many features of the new TUG member portal is the ability to post content on the
       site which is visible to all visitors. Your content can be a simple post, a document such as a white
       paper, a blog post, or a promotional video. Your Content can appear in any one network group
       forum and will remain as the top featured post on the website for one month.

     UY
       EAR ROUND
      SOCIAL MEDIA CAMPAIGN
       The TUG social media groups on Facebook, Twitter and LinkedIn have grown to thousands of
       followers! We will work with your social media coordinator to develop a campaign to engage with
       our members and promote your company and solution. Campaigns will last for one month during
       any three months of the year.

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                 PARTNERSHIP PROSPECTUS
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PLATINUM                                                                                   DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                                SIX (6) TIER 3 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                                          (ADD ANY ADDITIONAL TIER 3 OPTION FOR $600 EACH)

     TIER 3 OPTIONS
     G 2021 CONFERENCE                                                                                U YEAR ROUND
        DEDICATED 1:1 MEETINGS WITH                                                                        FEATURED BANNER AD ON TUG MEMBER FORUM
        QUALIFIED CONFERENCE ATTENDEES                                                                      WEBSITE
       Similar to the tier-1 and tier-2 options listed above, this will include a minimum                  A new TUG member portal is being introduced with many ways for partners to
       of 3 meetings with qualified attendees. Meetings will be scheduled in 15-minute                     increase their exposure to our membership. This option will feature your marketing
       intervals during times when no breakout sessions are taking place.                                  blurb and a link to your website at the top of any of our network group forums. You
                                                                                                           choose the group, and your banner ad will run for one-month periods during any three
       This option is not available if the same option was chosen in tier-1 or 2.                          months of your choosing during the year.

     G 2021 CONFERENCE                                                                               U YEAR ROUND
        CO-SPONSOR A TUG NETWORK MEETING                                                                  HOST A TUG WEBINAR
      As part of our TUG Connects 365 campaign TUG will be hosting a number of roundtable                 During 2020 TUG hosted 28 partner webinars presented to over 800 attendees.
      style meetings for our network groups. Similar to a webinar but with more interactivity             With over 2300 members and growing daily, your webinar will be promoted to a wide
      and less of a formal presentation, these meetings are designed to engage the audience in            audience of users with executive, financial, technical, inventory and sales backgrounds
      discussions on challenges and best practices as they relate to mission of the group. As a co-       to name a few. TUG will promote and host your webinar and provide you a list of
      host you will have the opportunity to make a presentation or act as emcee for a discussion          registered attendees and a link to the recording. You just need to show up, make the
      on a particular problem or challenge that your solution can help solve. TUG will allow up to        presentation and chase down the sales leads.
      2 partners to co-host a meeting.

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                  PARTNERSHIP PROSPECTUS
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PLATINUM                                                                                    DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                             SIX (6) TIER 3 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                                       (ADD ANY ADDITIONAL TIER 3 OPTION FOR $600 EACH)

     TIER 3 OPTIONS
     G 2021 CONFERENCE                                                                             G 2021 CONFERENCE
        P
         RODUCT OR SERVICE DEMO SESSION DURING                                                         CASE-STUDY SESSION DURING
        TUG CONNECTS 2021                                                                               TUG CONNECTS 2021
       A demo breakout session at TUG CONNECTS is the perfect way to promote your                       Case studies are a great way to showcase your product or service. This option will
       solution to multiple attendees. Sponsored sessions will take place during times                  allow you to do a case study breakout session with one of your customers to show
       when no educational sessions are being presented and will be recorded and made                   how your solution is being used at a live installation. These sessions may not be used
       available for viewing at any time for up to 6 months after the conference has                    as a promotional sales opportunity but must be presented in an educational format
       ended.                                                                                           related to the product or service you provide.

     G 2
         021 CONFERENCE                                                                            G 2021 CONFERENCE
        PUSH NOTIFICATIONS DURING                                                                      HOST A ROUNDTABLE CHAT DURING
        TUG CONNECTS 2021                                                                              TUG CONNECTS 2021
       The TUG CONNECTS 2021 virtual app will be the main point of contact with our                    We will have several different styles of breakout sessions at TUG Connects, including
       attendees. Call them to action directly through the app with a push notification. Write         roundtables where attendees can gather in smaller groups in a meeting-style
       your approved custom message and get the undivided attention of every TUG Connects              environment to discuss various business challenges and practices. If the topic is right
       attendee.                                                                                       for you to host a roundtable, you are invited to act as emcee and help to direct the
                                                                                                       conversation and offer solutions.

18
                   PARTNERSHIP PROSPECTUS
                   CLICK FOR MENU
PLATINUM                                                                                  DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                        THREE (3) TIER 4 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                                                                                    (ADD ANY ADDITIONAL TIER 4 OPTION FOR $200 EACH)

     TIER 4 OPTIONS
     U YEAR ROUND                                                                                 G 2021 CONFERENCE
        P
         RESENTATION IN A TUG WEBINAR                                                                 TUG CONNECTS ATTENDEE
        SHOWCASE OF PARTNERS                                                                           COLLATERAL GIVEAWAYS
       We get regular requests from our members to recommend providers for third party                 Everyone enjoys a little surprise when they attend a virtual event, and this is the
       solutions. This option will allow you to participate in a TUG webinar to showcase               perfect way to make it happen. Be it marketing collateral, gift cards, a Grubhub
       our various partners, targeted to specific types of solutions (eCommerce, Document              certificate or something else, this option will allow you to select the people you want
       Management, etc.) All partners will have 5-10 minutes to present their solutions and            to surprise and choose the items you want send from an extensive list of options. The
       take Q&A, and your company will be promoted in the webinar announcement.                        partner pays for the cost of the giveaways and we do all the rest.

     U Y
        EAR ROUND                                                                                 G 2021 CONFERENCE
       SPONSOR A TUG-PRODUCED                                                                          S
                                                                                                        PONSOR AN EDUCATIONAL
       EDUCATIONAL WEBINAR                                                                             BREAKOUT AT TUG CONNECTS 2021
       This is a great option for any webinar where the topic being presented is relevant to           This is a great option for any session where the topic being presented is relevant
       the solution you offer to TUG members. As a partner for the webinar, you will have 1-2          to the solution you offer to TUG members. As a partner for a breakout session, you
       minutes at the beginning of the presentation to introduce the topic and your company            will have 1-2 minutes at the beginning of the presentation to introduce the topic
       and solution, your company logo will appear at the bottom of the PPT template, and your         and your company and solution, your company logo will appear at the bottom of the
       company will be promoted as the partner in the webinar announcement.                            PPT template, and your company will be promoted as the partner in the meeting
                                                                                                       description used in the virtual app.

19
                PARTNERSHIP PROSPECTUS
                CLICK FOR MENU
PLATINUM                        DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                  THREE (3) TIER 4 OPTIONS ARE INCLUDED AS PART OF YOUR PLATINUM SPONSORSHIP
                                                              (ADD ANY ADDITIONAL TIER 4 OPTION FOR $200 EACH)

     TIER 4 OPTIONS
                                    U YEAR ROUND
                                       T
                                        HESE ARE A FEW OF OUR FAVORITE THINGS
                                       QUARTERLY EMAIL PROMOTING OUR PARTNERS
                                        TUG will be sending quarterly emails to all our of our contacts to introduce
                                        and highlight our partners. Choose this option and provide a logo and 25-word
                                        marketing blurb and we’ll get the word out!

20
         PARTNERSHIP PROSPECTUS
         CLICK FOR MENU
PLATINUM
                                                                    PARTNERSHIP APPLICATION SUMMARY		                                                  $16,000

     INCLUDED PLATINUM OPTIONS		                                                (Tier Three, continued)

         TIER ONE (Choose 1 option from Tier One)                               		o 	PUSH NOTIFICATIONS AT TUG CONNECTS 2021

     		       o 	EIGHTEEN (18) DEDICATED 1:1 MEETINGS AT TUG CONNECTS          		o            HOST A TUG ROUNDTABLE CHAT DURING TUG CONNECTS 2021

     		       o 	3-MINUTE PRESENTATION AT TUG CONNECTS                         TIER FOUR (Choose 3 total options from Tier Four)
                  GENERAL SESSION (limited to 1 partner)                        o   o    o    SPONSOR AN EDUCATIONAL BREAKOUT AT TUG CONNECTS
     		       o   PARTNER THE TUG CALENDAR (limited to 1 partner)               o   o    o    TUG CONNECTS ATTENDEE COLLATERAL GIVEAWAYS
     		       o 	YOUR OWN NETWORK GROUP ON THE TUG                             o   o    o    SPONSOR A TUG-PRODUCED EDUCATIONAL WEBINAR
                  MEMBER-ONLY PORTAL                                            		       o    SHOWCASE OF PARTNERS

     TIER TWO (Choose 2 total options from Tier Two)                            		       o    MARKETING EMAIL TO PROMOTE OUR PARTNERS

     		       o 	TWELVE (12) DEDICATED 1:1 MEETINGS WITH QUALIFIED
                  TUG MEMBER ATTENDEES                                          ADDITIONAL OPTIONS:
              o   ONE (1) 60-SECOND VIDEO PRESENTATION DURING TUG CONNECTS     		       •    Additional PLATINUM Tier One Options @ $4,000 each:

                  GENERAL SESSION (limited to 2 partners)
     		       o   PARTNER THE TUG CONNECTS VIRTUAL APP (limited to 1 partner)   		       •    Additional PLATINUM Tier Two Options @ $2,000 each:
     		       o   TUG MEMBER VIDEO TESTIMONIAL

         o    o   FEATURED CONTENT ON TUG MEMBER FORUM WEBSITE
                                                                                		       •    Additional PLATINUM Tier Three Options @ $600 each:
     		       o   SOCIAL MEDIA CAMPAIGN

     TIER THREE (Choose 6 options from Tier Three)
                                                                                		       •    Additional PLATINUM Tier Four Options @ $200 each:
         o    o 	THREE (3) DEDICATED 1:1 MEETINGS AT TUG CONNECTS
     o   o    o   HOST A TUG WEBINAR

     		       o   CO-SPONSOR A TUG NETWORK MEETING                                 PLATINUM PARTNERSHIP						                         		               $16,000

     o   o    o   FEATURED BANNER AD ON TUG MEMBER FORUM WEBSITE                    ADDITIONAL TIER OPTIONS
         o    o 	DEMO SESSION AT TUG CONNECTS 2021
                                                                                    PLATINUM PARTNERSHIP TOTAL
              o 	CASE–STUDY SESSION AT TUG CONNECTS

                                                                                                                                          PARTNERSHIP PROSPECTUS
21                                                                                                                                           CLICK FOR MENU
                   PARTNERSHIP PROSPECTUS
                   CLICK FOR MENU
GOLD
                               YOUR GOLD PARTNERSHIP INCLUDES
                                   n A
                                       NNUAL TUG MEMBERSHIP for your company. This includes access to the
                                      members-only portal and discussion groups for anyone from your company.

                                n YOUR COMPANY LOGO and website link featured on both the public TUG
                                   site (www.theusergroup.org/partner-solutions) and the TUG members-only
                                   portal.
                               	
                                   n PARTNERSHIP FOR TUG CONNECTS 2021:
                                      Your company featured as a Gold Partner for TUG CONNECTS 2021,
                                      including up to 6 registrations for your sales and marketing team, a booth
                                      in the virtual trade show with gamification and prize giveaways to promote
                                      attendee interaction, lead retrieval, and opportunities for demo session
                                      presentations, 1:1 speed meetings with qualified attendees, and more. Full
                                      demographics will be supported to make sure you have a history of all your
                                      meetings, breakout sessions and booth activity.

                                      UG CONNECTS 2021 ATTENDEE REGISTRATION LIST: an opportunity
                                   n T
                                      to send two (2) marketing emails prior to the TUG CONNECTS 2021
                                      conference.

                                   n CUSTOMIZE YOUR PARTNERSHIP with additional options listed on the
                                      following pages.

22
      PARTNERSHIP PROSPECTUS
      CLICK FOR MENU
GOLD                                                                                    DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                                  ONE TIER 1 OPTION IS INCLUDED AS PART OF YOUR GOLD SPONSORSHIP
                                                                                                                (ADD ANY ADDITIONAL TIER 1 OPTION FOR $2,250 EACH)

     TIER 1 OPTIONS
     G 2021 CONFERENCE                                                                          G 2021 CONFERENCE
         DEDICATED 1:1 MEETINGS WITH                                                                  60-SECOND VIDEO PRESENTATION AT
        QUALIFIED CONFERENCE ATTENDEES                                                                TUG CONNECTS GENERAL SESSION
       During registration, qualified attendees who have influence in decisions to                   Your video will capture the focus and attention of all our attendees during our
       purchase technology solutions for their company will be offered a free registration           opening General Session. (2 Available).
       in exchange for agreeing to set up 1:1 speed meetings with our partners. These
       attendees will then be matched with partners offering solutions of interest to             U YEAR ROUND
       the attendee. This option will include a minimum of 12 meetings with qualified              TUG MEMBER VIDEO TESTIMONIAL
       attendees. Meetings will be scheduled in 15-minute intervals during times when no
                                                                                                     Nothing helps to endorse your solution more than a testimonial from another
       breakout sessions are taking place.
                                                                                                     TUG member! We will work with you to identify potential candidates to provide a
                                                                                                     testimonial, then set up an interview session with our videographer who will conduct
     U YEAR ROUND                                                                                   and record the interview and provide you with an edited 1-2 minute testimonial that
        FEATURED CONTENT ON TUG MEMBER FORUM                                                        can be posted to the TUG member portal.
         WEBSITE
       One of the many features of the new TUG member portal is the ability to post
                                                                                                  U YEAR ROUND
       content on the site which is visible to all visitors. Your content can be a simple post,     SOCIAL MEDIA CAMPAIGN
       a document such as a white paper, a blog post, or a promotional video. Your Content           The TUG social media groups on Facebook, Twitter and LinkedIn have grown to
       can appear in any one network group forum and will remain as the top featured post            thousands of followers!
       on the website for one month.
                                                                                                     Provide us with your content and relative artwork and we’ll post it to our followers
                                                                                                     three times a week for a month on all three of our social media networks.

23
                 PARTNERSHIP PROSPECTUS
                 CLICK FOR MENU
GOLD                                                                                DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                          FIVE (5) TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR GOLD SPONSORSHIP
                                                                                                                 (ADD ANY ADDITIONAL TIER 2 OPTION FOR $700 EACH)

     TIER 2 OPTIONS
     G 2021 CONFERENCE                                                                       U YEAR ROUND
        DEDICATED 1:1 MEETINGS WITH                                                              HOST A TUG WEBINAR
        QUALIFIED CONFERENCE ATTENDEES                                                            During 2020 TUG hosted 28 partner webinars presented to over 800 attendees.
       Similar to the tier-1 option listed above, this will include a minimum of 3                With over 2300 members and growing daily, your webinar will be promoted to
       meetings with qualified attendees. Meetings will be scheduled in 15-minute                 a wide audience of users with executive, financial, technical, inventory and sales
       intervals during times when no breakout sessions are taking place.                         backgrounds to name a few. TUG will promote and host your webinar and provide
                                                                                                  you a list of registered attendees and a link to the recording. You just need to show
                                                                                                  up, make the presentation and chase down the sales leads.
     G 2021 CONFERENCE
       CO-SPONSOR A TUG NETWORK MEETING                                                       U YEAR ROUND
       Leading up to TUG Connects 365, TUG will be hosting a number of                           FEATURED BANNER AD ON TUG MEMBER FORUM
       roundtable style meetings for our network groups — meetings with
                                                                                                  A new TUG member portal is being introduced with many ways for partners to
       more interactivity and less formal presentations that engage audiences in
                                                                                                  increase their exposure to our membership. This option will feature your marketing
       discussions on challenges and best practices as they relate to the mission of
                                                                                                  blurb and a link to your website at the top of any of our network group forums. You
       the group. As a co-host, you will have the opportunity to make a presentation
                                                                                                  choose the group, and your banner ad will run for one-month periods during any
       or act as emcee for a discussion on a particular problem or challenge that your
                                                                                                  three months of your choosing during the year.
       solution can help solve. (2 Available).

24
                    PARTNERSHIP PROSPECTUS
                    CLICK FOR MENU
GOLD                                                                                  DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                                 FIVE (5) TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR GOLD SPONSORSHIP
                                                                                                                        (ADD ANY ADDITIONAL TIER 2 OPTION FOR $700 EACH)

     TIER 2 OPTIONS
     G 2021 CONFERENCE                                                                               G 2021 CONFERENCE
        PUSH NOTIFICATIONS                                                                               DEMO SESSION
       The TUG CONNECTS 2021 virtual app will be the main point of contact with our                       A demo breakout session at TUG CONNECTS is the perfect way to promote
       attendees. Call them to action directly through the app with a push notification.                  your solution to multiple attendees. Sponsored sessions will take place during
       Write your approved custom message and get the undivided attention of every TUG                    times when no educational sessions are being presented and will be recorded
       CONNECTS 2021 attendee.                                                                            and made available for viewing at any time for up to 6 months after the
                                                                                                          conference has ended.

     G 2021 CONFERENCE                                                                              G 2021 CONFERENCE
        HOST A TUG ROUNDTABLE CHAT                                                                      CASE-STUDY SESSION
       We will have several different styles of breakout sessions at TUG CONNECTS 2021,                   Case studies are a great way to showcase your product or service. This option will
       including roundtables where attendees can gather in smaller groups in a meeting-style              allow you to do a case study breakout session with one of your customers to show
       environment to discuss various business challenges and practices. If the topic is right            how your solution is being used at a live installation. These sessions may not be
       for you to host a roundtable, you are invited to act as emcee and help to direct the               used as a promotional sales opportunity but must be presented in an educational
       conversation and offer solutions.                                                                  format related to the product or service you provide.

25
                   PARTNERSHIP PROSPECTUS
                   CLICK FOR MENU
GOLD                                                                                   DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                              TWO (2) TIER 3 OPTIONS ARE INCLUDED AS PART OF YOUR GOLD SPONSORSHIP
                                                                                                                    (ADD ANY ADDITIONAL TIER 3 OPTION FOR $225 EACH)

     TIER 3 OPTIONS
     G 2021 CONFERENCE                                                                           U YEAR ROUND
         S
          PONSOR AN EDUCATIONAL                                                                      PRESENTATION IN A TUG WEBINAR
         BREAKOUT AT TUG CONNECTS                                                                      SHOWCASE OF PARTNERS
                                                                                                      We get regular requests from our members to recommend providers for third party
       This is a great option for any session where the topic being presented is relevant
                                                                                                      solutions. This option will allow you to participate in a TUG webinar to showcase
       to the solution you offer to TUG members. As a partner for a breakout session, you
                                                                                                      our various partners, targeted to specific types of solutions (eCommerce, Document
       will have 1-2 minutes at the beginning of the presentation to introduce the topic
                                                                                                      Management, etc.) All partners will have 5-10 minutes to present their solutions and
       and your company and solution, your company logo will appear at the bottom of the
                                                                                                      take Q&A, and your company will be promoted in the webinar announcement.
       PPT template, and your company will be promoted as the partner in the meeting
       description used in the virtual app.

     G 2021 CONFERENCE                                                                           U YEAR ROUND
         TUG CONNECTS ATTENDEE COLLATERAL                                                           SPONSOR A TUG-PRODUCED EDUCATIONAL
          GIVEAWAYS                                                                                   WEBINAR
        Everyone enjoys a little surprise when they attend a virtual event, and this is the           This is a great option for any webinar where the topic being presented is relevant
                                                                                                      to the solution you offer to TUG members. As a partner for the webinar, you will
        perfect way to make it happen. Be it marketing collateral, gift cards, a Grubhub
                                                                                                      have 1-2 minutes at the beginning of the presentation to introduce the topic and
        certificate or something else, this option will allow you to select the people you            your company and solution, your company logo will appear at the bottom of the
        want to surprise and choose the items you want send from an extensive list of                 PPT template, and your company will be promoted as the partner in the webinar
        options. The partner pays for the cost of the giveaways and we do all the rest.               announcement.

26
                 PARTNERSHIP PROSPECTUS
                 CLICK FOR MENU
GOLD                         DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                    TWO (2) TIER 3 OPTIONS ARE INCLUDED AS PART OF YOUR GOLD SPONSORSHIP
                                                          (ADD ANY ADDITIONAL TIER 3 OPTION FOR $225 EACH)

     TIER 3 OPTIONS
                                  U YEAR ROUND
                                     THESE ARE A FEW OF OUR FAVORITE THINGS
                                     QUARTERLY EMAIL PROMOTING OUR PARTNERS
                                    TUG will be sending quarterly emails to all our of our contacts to introduce
                                    and highlight our partners. Choose this option and provide a logo and 25-
                                    word marketing blurb and we’ll get the word out!

27
         PARTNERSHIP PROSPECTUS
         CLICK FOR MENU
GOLD                                                            PARTNERSHIP APPLICATION SUMMARY		                                     $10,500

     INCLUDED GOLD OPTIONS                                               TIER THREE (Choose 2 options from Tier Two)

       TIER ONE (Choose 1 total option from Tier One)                        o    o 	SPONSOR AN EDUCATIONAL BREAKOUT AT TUG CONNECTS

     		    o    TWELVE (12) DEDICATED 1:1 MEETINGS AT TUG CONNECTS           o    o   TUG CONNECTS ATTENDEE COLLATERAL GIVEAWAYS

     		    o 	60-SECOND VIDEO PRESENTATION AT TUG CONNECTS                  o    o   SPONSOR A TUG-PRODUCED EDUCATIONAL WEBINAR

                GENERAL SESSION (limited to 2 partners)                  		       o   SHOWCASE OF PARTNERS

     		    o 	FEATURED CONTENT ON TUG MEMBER                            		       o   MARKETING EMAIL PROMOTING OUR PARTNERS

                FORUM WEBSITE
                                                                         ADDITIONAL OPTIONS:
     		o        TUG MEMBER VIDEO TESTIMONIAL
     		    o    SOCIAL MEDIA CAMPAIGN                                    		       •   Additional GOLD Tier One Options @ $2,250 each:

       TIER TWO (Choose 5 options from Tier Two)
                                                                         		       •   Additional GOLD Tier Two Options @ $700 each:
       o o o 	THREE (3) DEDICATED 1:1 MEETINGS AT TUG CONNECT

       o   o    HOST A TUG WEBINAR
                                                                         		       •   Additional GOLD Tier Three Options @ $225 each:
     		    o    CO-SPONSOR A TUG NETWORK MEETING
       o   o    FEATURED BANNER AD ON TUG MEMBER FORUM WEBSITE

           o 	DEMO SESSION AT TUG CONNECTS 2021
           o 	CASE-STUDY SESSION AT TUG CONNECTS 2021
                                                                             GOLD PARTNERSHIP						                       		          		   $10,500
           o 	PUSH NOTIFICATIONS DURING TUG CONNECTS 2021
                                                                         ADDITIONAL TIER OPTIONS
           o 	HOST A TUG ROUNDTABLE CHAT DURING
                TUG CONNECTS 2021                                            Gold PARTNERSHIP TOTAL

28
                PARTNERSHIP PROSPECTUS
                CLICK FOR MENU
SILVER
                                   NNUAL TUG MEMBERSHIP for your company. This includes access
                                n A
                                  to the members-only portal and discussion groups for anyone from your
                                  company.

                                n Y
                                    OUR COMPANY LOGO and website link featured on both the public
                                  TUG site (www.theusergroup.org/partner-solutions) and the TUG
                                  members-only portal.

                                   ARTNERSHIP FOR TUG CONNECTS 2021: Your company featured
                                n P
                                  as a Silver Partner for TUG CONNECTS 2021, including up to 3
                                  registrations for your sales and marketing team, a booth in the
                                  virtual trade show with gamification and prize giveaways to promote
                                  attendee interaction, lead retrieval, and opportunities for demo session
                                  presentations, 1:1 speed meetings with qualified attendees, and more.
                                  Full demographics will be supported to make sure you have a history of
                                  all your meetings, breakout sessions and booth activity.

                                   USTOMIZE YOUR PARTNERSHIP with additional options listed on
                                n C
                                  the following pages.

29
       PARTNERSHIP PROSPECTUS
       CLICK FOR MENU
SILVER                                                                              DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                            TWO (2) TIER 1 OPTIONS ARE INCLUDED AS PART OF YOUR SILVER SPONSORSHIP
                                                                                                                   (ADD ANY ADDITIONAL TIER 1 OPTION FOR $750 EACH)

     TIER 1 OPTIONS
     G 2021 CONFERENCE                                                                          U YEAR ROUND
        D
         EDICATED 1:1 MEETINGS WITH QUALIFIED                                                       FEATURED BANNER AD ON TUG MEMBER
        CONFERENCE ATTENDEES                                                                         FORUM WEBSITE
       During registration, qualified attendees who have influence in decisions to purchase          A new TUG member portal is being introduced with many ways for partners to increase
       technology solutions for their company will be offered a free registration in exchange        their exposure to our membership. This option will feature your marketing blurb and
       for agreeing to set up 1:1 speed meetings with our partners. These attendees will             a link to your website at the top of any of our network group forums. You choose the
       then be matched with partners offering solutions of interest to the attendee. This            group, and your banner ad will run for one-month periods during any three months of
       option will include a minimum of 3 meetings with qualified attendees. Meetings will           your choosing during the year.
       be scheduled in 15-minute intervals during times when no breakout sessions are
       taking place.
                                                                                                  U YEAR ROUND
                                                                                                    HOST A TUG WEBINAR
     G 2021 CONFERENCE                                                                            During 2020 TUG hosted 28 partner webinars presented to over 800 attendees.
         DEMO SESSION AT TUG CONNECTS 2021                                                          With over 2300 members and growing daily, your webinar will be promoted to a wide
       A demo breakout session at TUG CONNECTS is the perfect way to promote your                   audience of users with executive, financial, technical, inventory and sales backgrounds
       solution to multiple attendees. Sponsored sessions will take place during times              to name a few. TUG will promote and host your webinar and provide you a list of
       when no educational sessions are being presented and will be recorded and made               registered attendees and a link to the recording. You just need to show up, make the
       available for viewing at any time for up to 6 months after the conference has ended.         presentation and chase down the sales leads.

30
                 PARTNERSHIP PROSPECTUS
                 CLICK FOR MENU
SILVER                                                                                   DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                                                                                TWO (2) TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR SILVER SPONSORSHIP
                                                                                                                       (ADD ANY ADDITIONAL TIER 2 OPTION FOR $250 EACH)

     TIER 2 OPTIONS
     UY
       EAR ROUND                                                                                      G 2021 CONFERENCE
        PRESENT DURING OUR PARTNER SHOWCASE                                                                TUG CONNECTS ATTENDEE GIVEAWAYS
        We get regular requests from our members to recommend providers for third
        party solutions. This option will allow you to participate in a TUG webinar
        to showcase our various partners, targeted to specific types of solutions                         Everyone enjoys a little surprise when they attend a virtual event, and this is the perfect
        (eCommerce, Document Management, etc.) All partners will have 5-10                                way to make it happen. Be it marketing collateral, gift cards, a Grubhub certificate or
        minutes to present their solutions and take Q&A, and your company will be                         something else, this option will allow you to select the people you want to surprise and
        promoted in the webinar announcement.                                                             choose the items you want send from an extensive list of options. The partner pays for
                                                                                                          the cost of the giveaways and we do all the rest.
     U YEAR ROUND
       S
        PONSOR A TUG CONNECTS 365 EDUCATIONAL                                                         G 2021 CONFERENCE
       WEBINAR                                                                                            SPONSOR AN EDUCATIONAL BREAKOUT AT
                                                                                                           TUG CONNECTS 2021
      This is a great option for any webinar where the topic being presented is relevant to
      the solution you offer to TUG members. As a partner for the webinar, you will have 1-2               This is a great option for any session where the topic being presented is relevant
      minutes at the beginning of the presentation to introduce the topic and your company                 to the solution you offer to TUG members. As a partner for a breakout session,
      and solution, your company logo will appear at the bottom of the PPT template, and your              you will have 1-2 minutes at the beginning of the presentation to introduce
      company will be promoted as the partner in the webinar announcement.                                 the topic and your company and solution, your company logo will appear at the
                                                                                                           bottom of the PPT template, and your company will be promoted as the partner
                                                                                                           in the meeting description used in the virtual app.

31
                   PARTNERSHIP PROSPECTUS
                   CLICK FOR MENU
SILVER                       DESIGN YOUR OWN SPONSORSHIP OPTIONS
                                   TWO (2) TIER 2 OPTIONS ARE INCLUDED AS PART OF YOUR SILVER SPONSORSHIP
                                                          (ADD ANY ADDITIONAL TIER 2 OPTION FOR $250 EACH)

     TIER 2 OPTIONS
                                  U THESE ARE A FEW OF OUR FAVORITE THINGS
                                     QUARTERLY EMAIL PROMOTING OUR PARTNERS
                                    TUG will be sending quarterly emails to all our of our contacts to introduce
                                    and highlight our partners. Choose this option and provide a logo and 25-word
                                    marketing blurb and we’ll get the word out!

32
         PARTNERSHIP PROSPECTUS
         CLICK FOR MENU
SILVER                                                 PARTNERSHIP APPLICATION SUMMARY 			                                 $6,000

     INCLUDED SILVER OPTIONS                                         ADDITIONAL OPTIONS:
       TIER ONE (Choose 2 total options from Tier One)

                                                                     		   •   Additional SILVER Tier One Options @ $750 each:
       o   o    THREE (3) DEDICATED 1:1 MEETINGS AT TUG CONNECTS
       o   o 	HOST A TUG WEBINAR

       o   o 	FEATURED BANNER AD ON TUG MEMBER FORUM WEBSITE        		   •   Additional SILVER Tier Two Options @ $250 each:

     		o        DEMO SESSION AT TUG CONNECTS 2021

       TIER TWO (Choose 2 total options from Tier Two)                 SILVER PARTNERSHIP						                    		           $6,000
       o   o 	SPONSOR AN EDUCATIONAL BREAKOUT AT TUG CONNECTS
                                                                       ADDITIONAL TIER OPTIONS
       o   o    TUG CONNECTS ATTENDEE COLLATERAL GIVEAWAYS
       o   o    SPONSOR A TUG-PRODUCED EDUCATIONAL WEBINAR
                                                                       SILVER PartnerSHIP TOTAL
     		    o    SHOWCASE OF PARTNERS
           o 	MARKETING EMAILS TO HIGHLIGHT OUR PARTNERS

33
                   PARTNERSHIP PROSPECTUS
                   CLICK FOR MENU
PA RT N E R S H I P
C O N T R A C T A N D A P P L I C AT I O N
TUG CONNECTS 365

These Contract Conditions / Rules        invoice from TUG with payment              redistribute allocated benefits or
and Regulations are part of the TUG      options. Credit cards and checks are       even cancel this agreement upon
Connects 365 Partnership Contract        accepted.                                  notice to the exhibitor. In the event
and should be read carefully                                                        of such reduction or cancellation,
before signing the Application. A        CANCELLATIONS AND REFUNDS                  TUG agrees to act in good faith to
copy should also be provided to          Cancellations are allowable at any         reduce or refund any fees paid by
the person or persons who will be        time and will become effective at the      the exhibitor to TUG. for any portion
participating in this program.           end of the month during which the          of the benefits not received by
                                         notice was received. All cancellations     Partner.
All applications are subject to review   must be sent in writing, by email to
and approval by TheUserGroup.            gbrown@ theusergroup.org or by             PHOTO RELEASE AGREEMENT
org (TUG) Board of Directors.            mail to the address indicated in the       TUG has official photographers /
Acceptance is conditional upon           Application and Payment section            videographers at our events.
receipt of your completed contract       above.                                     Photographs and videos taken at
and initial payment.                                                                any TUG event may be used for
                                         The TUG Connects 365 Partnership           marketing, publicity, promotions,
APPLICATION AND PAYMENT                  program provides benefits                  advertising and training activities for
Participation will be charged at the     throughout the year, therefore             TUG or Members, Inc. By registering
rates indicated on the application       partnership fees are considered            for this program, you agree to allow
form. Applicants must submit the         to accrue on a monthly basis.              TUG or Members Inc. to use any
following forms:                         However, because many benefits             photographs or video—which may
• Partnership application summary        are associated with participation          include you—in all media formats
• Signed application contract            in the TUG CONNECTS 2021                   worldwide.
• Terms & Conditions pages, initialed   conference, 75% of fees must be
  to signify agreement to Terms and      paid by the time of the conference         INSURANCE AND LIABILITY
  Conditions.                            in order for a partner to participate      Partner acknowledges that it is the
                                         in the conference. Acknowledgment          sole responsibility of Partner to
Final applications are due by April      of the receipt of an application or        obtain sufficient insurance to protect
15, 2021 in order to participate in      negotiation of the deposit does            the Partner from all losses which
TUG CONNECTS 2021 conference.            not constitute an acceptance of an         might be incurred by Partner while
Payment terms are flexible as long       application. In those instances where      attending the TUG CONNECTS
as 75% of total amount due is paid       a partnership application is declined,     2021 Virtual Event or in the course
by May 1, 2021.                          TheUserGroup. org will refund such         of participating in any of the TUG
                                         deposit in full.                           Connects 365 Partnership program.
Applications may be sent by email
to gbrown@theusergroup.org with a        Upon the occurrence of conditions          SHARING OF PARTNERSHIP
copy to dcohen@membersinc.com,           beyond the control of TUG which            No exhibitor shall assign, sublet
or by mail to the following address:     make performance impossible or             or share any portion of their
                                         imprudent in the circumstances,            partnership without the express
Members, Inc.                            including but not limited to               written approval of TUG.
3611 Union Church Rd Salisbury,          government order, civil disruption,
Maryland 21804                           disruption of internet or other            INDEMNITY
Approved applicants will receive an      services, TUG may alter, reduce or         Partner agrees to protect, save, and

TUG CONNECTS 365 Partnership Contract                                             Please Initial and
Page 1                                                                            Date:_______________________
PA RT N E R S H I P
C O N T R A C T A N D A P P L I C AT I O N
TUG CONNECTS 365

hold TUG, Members Inc. and their          DISTRIBUTION OF MATERIAL                          standards expected of a display.
agents and employees, and the             Partner may distribute brochures,
Virtual Event platform and all agents     documents, and videos at the Virtual          (ii) the Partner Materials are
and employees thereof (hereafter,         Exhibit Booth Space provided that                  objectionable for any reason; or
collectively called “Indemnities”)        samples have been submitted in
harmless for any damages or charges       advance for approval by TUG. TUG              (iii) the Partner Materials detract
imposed for violations of any law,        reserves the right to remove any                   from or are not in keeping
ordinance, and/or terms of this           materials it deems to be inappropriate             with the character of the TUG
Agreement, whether occasioned             for display.                                       Connects Partnership program
by the negligence of the Partner or                                                          as a whole;
those holding under the Partner,          Acceptance of this Agreement does
and further, Partner shall at all times   not imply endorsement by TUG of             2. Request removal of any souvenirs,
protect, indemnify, save, and hold        Partner or Partner ‘s products.                  samples, or other virtual handouts
harmless the Indemnities against                                                           of Partner Materials which have not
and from any and all losses, costs        TUG reserves the right, at any                   been approved by TUG.
(including attorney fees), damage,        time, to:
liability, or expense arising from or                                                   QUESTIONS?
out of or by reason of any accident or    1.Reject or limit Partner materials if,      PLEASE CONTACT:
bodily injury or other occurrence to        in the sole reasonable judgment of        		         Gary Brown
any person or persons, including the        TUG,                                      		         GBrown@MembersInc.com
Partner, its agents, employees, and                                                   		         office 410.543.2158
business invitees which arises from or      (i) The materials proposed by            		         mobile 410.603.9007
out of or by reason of said Partner’s         Partner to be distributed or
occupancy and/or use of the Virtual           displayed at any event or on the
Event platform or a part thereof.             TUG website do not meet the

TUG CONNECTS 365 Partnership                                                         Please Initial and
Contract                                                                             Date:_______________________
Page 2
PA RT N E R S H I P
C O N T R A C T A N D A P P L I C AT I O N
TUG CONNECTS 365

     Company Name

     Contact Name

     Address

     City                                 State           Country            Zip/Postal Code

     Phone                                             Fax

     *E-Mail                                              Company URL

     *ONCE APPROVED, AN INVOICE WILL BE SENT TO THIS EMAIL ADDRESS.

     The rules and regulations on the page and the forms for your partnership level are considered part of this
     contractual agreement and extend to those who will be attending and staffing your exhibit. By participating in
     TUG Connects 365 by exhibiting or partnering, you are agreeing to having read and understood these rules
     and regulations. You also agree that you are able to represent your company or organization in agreeing to
     these terms.

     We, the undersigned, hereby approve, accept and acknowledge the terms and conditions as set forth in this
     Contract.

     Authorized Representative (please print)

     Authorized Signature

     Date

TUG Connects 365 Partnership
Contract
Page 3
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