Payless Car Sales Franchise Opportunity
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Payless® Car Sales
Franchise Opportunity
MN File #F-6677 – For CA: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES
NOT CONSITUTUE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE
INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. For NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the
Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
TODAY’S AGENDA
• Our Corporate Structure
• Awarding a Payless® Car Sales Franchise
• JM&A Group Relationship
• Payless Assurance® - Our Certified Pre-Owned Product
• Avis Direct - Purchasing Vehicles From Our Fleet
• Marketing
• Payless® Website
• Initial and Monthly Investments
• Why Purchase a Payless® Car Sales Franchise?
• Franchise Disclosure
®
America’s Used Car Company
CORPORATE STRUCTURE
• Headquarters – Parsippany, NJ
• Parent company – Avis Budget Group, Inc. (ABG)
– More than 30,000 employees and 10,000 locations in 175 countries
– Operating Entities:
– Avis® Car Rental
– Budget® Car Rental
– Budget® Truck Rental
– Payless® Car Rental
– Payless® Car Sales
– ZipCar®
A good deal better… online
®
AWARDING A FRANCHISE
The ideal franchise candidate is an experienced automotive professional
and/or dealer group that possesses:
– Strong management and marketing background
– An excellent business reputation
– The net worth and other tools to support a planning volume of 50+
vehicles per month for the Franchised Business
– The right location and facility
– A commitment to selling quality Certified Pre-Owned vehicles
Our anticipated dealer mix is:
– 90% dealers with a manufacturer affiliation
– 10% well-qualified independent dealers
Drive More… Pay Less
®
JM&A RELATIONSHIP
In 2011 Payless formed a strategic relationship with the JM&A Group, one of
the largest independent providers of F&I products in the automotive industry.
JM&A facilitates the following areas within the Payless® franchise system:
– Exclusive Provider for the Payless Assurance® Certified Pre-Owned
program
– Preferred Provider for all F&I products
– Preferred Provider for training in the sales department, service
department, and F&I department
America’s Used Car Company
®
PAYLESS ASSURANCE®
Payless Assurance® is our private-labeled Certified Pre-Owned program.
The program includes:
• Point-of-sale marketing materials
• 125-point vehicle inspection
• Vehicle History Report (VHR)
– AutoCheck® is endorsed, and the cost of the VHR is reimbursed
– CarFax® is also acceptable
• Limited warranty
• Travel breakdown protection
• Roadside assistance
• SiriusXM® Satellite Radio
®
A good deal better… online
PAYLESS ASSURANCE®
Point of sale marketing materials include:
– Monroney-style window sticker
– Window side sticker of inspected items
– License plate
– Mirror hang tag
– Window flag
– Warranty folio
– String banners
– Wall posters
– SiriusXM® window sticker
®
Drive More… Pay LessB
WALL POSTER
A
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America’s Used Car Company
®AVIS DIRECT
• Avis Direct is our direct-to-dealer sales program where you can purchase
Avis®, Budget®, Payless®, and ZipCar® vehicles from our fleet.
It’s easy, fast, and fee-free.
• Avis Direct Advantages:
• Approximately 350,000 professionally maintained vehicles available
for purchase annually
• No enrollment or buy fees
• Hi content, high grade condition vehicles
• Online photos and condition reports
• A regional consultant available to work with you
®
A good deal better… onlineMARKETING
Marketing Strategy: Payless® sells Certified Pre-Owned vehicles to value-
conscious customers looking for a superior car buying experience.
Our target market is traditional used car buyers and buyers interested in
alternatives to purchasing a new vehicle.
Marketing Mix:
• Product: Late model Certified Pre-Owned vehicles
– Current to 5-year old vehicles with less than 80,000 miles
– Payless Assurance® Certified Pre-Owned
• Pricing: Payless® vehicles are value priced, yet look great and have many
years of service life remaining
– Payless® is an action-driven brand name
• Drive More…® Pay Less
Drive More… Pay Less
®MARKETING
• Place: Payless® Car Sales franchised dealer locations across the country
• Promotion:
– www.paylesscarsales.com and our dealer’s websites
• A good deal better…online®
– Dealer local market advertising
– The New Car Alternative
• Why pay the difference if you can’t tell the difference?
– Nationwide system of quality dealers
• America’s Used Car Company®
America’s Used Car Company
®TRADEMARKS
® 12
A good deal better… onlinePayless® Website
DealerActive, LLC is the Exclusive Provider for our corporate website
www.paylesscarsales.com and the Payless® website for each of our dealers.
• Website
– Dedicated Account Representative
– Custom Lead Generating Forms = Higher Conversions
– Specials Page
– Coupons
– SEO
– eCARmerce
• Inventory Management & Distribution
– Automatically send your inventory to AutoTrader, Cars.com, and over
50 free listing sites
Drive More…
®Payless® Website
• Responsive Website Technology
– Optimizes and resizes automatically for computer, tablet & phones
– Creates a better experience for the visitor
– Registers stronger SEO results and Google Page Ranks
– Google & Bing recommended
– Consolidate your analytics & reporting
– The best tablet & mobile display
– Increased consumer usability
– Easier site management
Drive More…
®Payless® Website
• Video with YouTube
– Human Voice Video
– Fully Automated and Generated
– 4x Higher Click Rates
– Increase your vSEO
• Coupon Lead Generator
– Increase site leads by 25-35%
• eCARmerce
– Engage consumers more quickly
Drive More…
®INITIAL AND MONTHLY INVESTMENTS
• Initial Franchise Fee
– $30,000 for a 5-year license (good till April 2014)
• Monthly Royalty Fee
– $200 per month paid on the 15th of each month
• Participation in:
– Payless Assurance® Certified Pre-Owned program thru JM&A Group
• Pricing varies by state
– Payless® Website thru DealerActive
• $1,145 per month + any other services you request
®
America’s Used Car CompanyWHY PURCHASE A FRANCHISE FROM
PAYLESS?
Distinct Brand Identity
Clear Marketing Message
Payless Assurance® Certified Pre-Owned
Vehicle Purchasing From Avis Direct
Work With The Best: JM&A Group, DealerActive, eXteresAUTO
Ongoing Support
A One-Stop Automotive Solution is Available:
Payless® Car Sales + Payless® Auto Service Center + Payless® Car Rental
America’s Used Car Company
®Franchising Disclosure
This information is not intended as an offer to sell or the solicitation of an
offer to buy a franchise. We offer franchises solely by means of our Franchise
Disclosure Document. Certain states and foreign countries have laws
governing the offer and sale of franchises. If you are a resident of one of
these states or foreign countries, we will not offer you a franchise unless and
until we have complied with all applicable legal requirements in your
jurisdiction.
MN File #F-6677 – For CA: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES
NOT CONSITUTUE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE
INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. For NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the
Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.You can also read
