PININFARINA. THE SHAPE OF THE FUTURE 90 YEARS OF STYLE AND INNOVATION ON SHOW AT THE MAUTO IN TURIN
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MAY 2021/PRESS RELEASE
PININFARINA. THE SHAPE OF THE FUTURE
90 YEARS OF STYLE AND INNOVATION
ON SHOW AT THE MAUTO IN TURIN
From 20 May to 12 September 2021
Turin, 20 May 2021 – The MAUTO - Museo Nazionale have shown the world intriguing formal and technical
dell’Automobile di Torino today inaugurates the exhibition
solutions that respect the environment and resources
“La Forma del Futuro” (The Shape of the Future), an while still being driven by design. In some cases, these
extraordinary exhibition that, with the contribution of fanciful four-wheeled creations were born to seduce
16 exceptional cars, narrates Pininfarina’s innate ability
manufacturers and public at international motor shows,
to envisage the future and give it form by staying ahead but they also contain solutions designed for future
of the times and setting trends. A selection of research mobility. In others, the research was driven by or was a
prototypes, dream cars and exclusive cars testifying to response to environmental issues and energy crises.
the genius expressed by the world’s most famous Italian In these cases the insistence was on aerodynamic forms
design house over three generations and more than and alternative technologies and materials to make
90 years of history, with an approach to design that, by vehicles lighter and less polluting. Models that explore
combining style and function, has left its signature on the
and impact new aesthetic and technological trends, some
evolution of the motor car. evolutionary, others extreme, but always outside the
aesthetic canons of their epoch. And also models whose
Pininfarina has always designed with an eye to a better modernity and unique forms have made them museum
future, including where cars are concerned. Its concepts icons or limited editions.
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MAY 2021/PRESS RELEASE
From this unparalleled journey of innovation spanning with talent, have made a fundamental contribution
almost a century comes “The Shape of the Future”, to the progress of the motor car.
an exhibition that will remain open to the public until 12
September 2021. The exhibition will include an audio Starting with Founder Pinin Farina, a pioneer in the
guide to be enjoyed independently and in complete evolution of style and the study of aerodynamics,
safety: visitors will be accompanied by the voice of which he described as “the form of speed”: as early
Chairman Paolo Pininfarina. To access his video as 1936 he embraced the cause of modernity with the
narratives, all you have to do is scan the QR codes revolutionary Aprilia concept, and went on to sculpt
located along the exhibition route with your cell phone. memorable bodies like the Cisitalia 202 and countless
models for prestigious brands such as Ferrari, Lancia,
Today, for the inauguration, two more jewels testifying Alfa Romeo and Rolls-Royce. His aptitude for innovation
to a history of innovation-driven design always in the was inherited by his son Sergio Pininfarina, who in
name of the most authentic Pininfarina style will be on 1972 at the height of the oil crisis took the decision to
display: the first is the 1965 Dino Berlinetta Speciale, build Italy’s first Wind Tunnel, turning concepts like
a one-off item just restored in the Pininfarina studio energy efficiency, emissions and eco-sustainability
in Cambiano for a private collector as part of the into household words. Concepts that he would later
restoration and certification of authenticity programme revisit with countless research prototypes such as
reserved for owners of models designed and built by the 1978 Ecos, the first electrically driven car, or the
Pininfarina. Next to the Dino, a styling preview of the Compasso d’Oro-winning CNR. In the 2000s it was the
driving simulator designed and built by Pininfarina family’s third generation that drove innovation. Andrea
for The Classic Car Trust, inspired by the forms of the Pininfarina launched a series of research projects on
legendary Cisitalia 202, created to offer gentleman the forms and technologies of the future, including the
drivers, through new technologies, the thrill of driving BlueCar electric city car and the spectacular Sintesi,
the most prestigious classic cars. with which Pininfarina became one of the very first
players to explore the theme of connectivity and
“On an anniversary of such importance for our infotainment. Today’s Chairman, Paolo Pininfarina, took
company, which we are celebrating at the Mauto a up the baton with projects that made environmental
year late because of the health emergency”, explains sustainability a hallmark, from the Nido EV and
Chairman Paolo Pininfarina, “we look back on our Cambiano electric concepts to the first hydrogen-
journey by focusing on masterpieces that, each in powered H2 Speed track car, and the Battista electric
their own way, have represented a leap forward in car hypercar, which would become a small series produced
design. Design is able to constantly enrich people’s lives in Pininfarina’s Cambiano atelier.
and provide the foundation on which to imagine a new
future. This is our mission, and it will remain so fo The Mauto exhibition is not limited to celebrating the
the next 90 years”. insights of the past, but aims to stimulate reflection on
the cars of tomorrow. “The form of the future is always
The 16 models on display not only tell the story of front and centre of our thinking”, comments CEO Silvio
a company that has grown under the banner of Angori. “In the next decade cars will no longer be the
innovation and a brand that has spread Italian design same as we have designed and built for 90 years. They
around the world. They also tell the story of men who, will be connected, shared, electrified and autonomous.
with their intuition and ability to surround themselves We are part of this revolution. The cross-fertilisation of
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MAY 2021/PRESS RELEASE
all our skills, from automotive to architecture, from Looking once again at the masterpieces present in the
interior design to experience design, will determine exhibition, and the others exhibited by us permanently,
the mobility of the Pininfarina-signed future”. I see a continuous synthesis emerge that defines
the idea of a universal classicism: every car, every
Benedetto Camerana, President of MAUTO, prototype, while responding to the needs of a historical
comments: “The exhibition for Pininfarina’s 90th moment and anticipating it. others in the making,
anniversary renews MAUTO’s commitment to it imposes itself on the eye for its timeless value,
promoting scientific knowledge of automobile design. suspended between past and future. The exemplary
Celebrating the extraordinary history of the Turin case of this condition is the Cisitalia 202, a work of
brand, also exploring its future paths, for us means industrial art that since 1947 and from Turin continues
enhancing the great competence of our territory. to conquer the eyes of the world”.
THE EXHIBITION ITINERARY instantly defined as ‘sculpture in movement’ and was
the first car in the world to be exhibited in a Museum of
The exhibition is organised in thematic areas. It Modern Art, the MoMA in New York.
begins with the ART section, which must perforce
be dedicated to the Pininfarina icon par excellence, The STYLE area introduces the research that would
the Cisitalia 202. This masterpiece shows us how dictate styling decisions of the years to come. A constant
Carrozzeria Pinin Farina interpreted innovation in in Pininfarina’s history, always pursuing the number
the first decades of its history, in a perfect blend one objective, namely the creation of cars expressing
of heritage and avant-garde. The Cisitalia takes on beauty and typically Italian good taste. An approach that
the role of symbolic watershed in the history of car finds incredible confirmation in the partnership with
design: its style, in fact, foreshadows the lines and Ferrari, this year celebrating its 70th anniversary. There
design that would distinguish the Sixties as a whole. are countless models that, at the time of their debut,
With the Cisitalia, innovation became art: it was featured solutions that we would find a few years later
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MAY 2021/PRESS RELEASE
in successful production cars. Examples of this are to be
found in the three Ferraris on display. The P6, described
by Paolo Pininfarina as ‘the mother of all berlinettas’,
was destined to remain just a styling study, but its
lines - its sharp, elongated nose and rectangular Carello
lights - are a preview of the stylistic language that
characterised the Ferrari range in the 1970s. And the
1971 Berlinetta Boxer is a case in point, even though at
first glance it might look completely different. Presented
as a styling prototype at the 1971 Turin Motor Show, the
BB marked Enzo Ferrari’s conversion to the mid-engine
solution. This prototype was the starting point for the in recyclable resin, innovative two-stroke engine with
series production of the 365 GT4 in 1973, albeit with the reduced emissions, culminating in 1995 with the Ethos
necessary modifications dictated by experimentation 3EV, a zero-emission car. At the end of the Nineties,
and industrial requirements. Completing the Ferrari Pininfarina turned its attention to research into hybrid
triptych is the Sergio concept car, created in 2013 as a vehicles with projects like the Metrocubo which, with
tribute to Sergio Pininfarina and then translated, two its modular cabin and pared down dimensions, also
years later, into a small series of six units. A radical offered a response to problems of city and medium-
and essential performance-oriented object, where range traffic. In 2004, the company returned to a
the windscreen is replaced by a “virtual windscreen” theme already anticipated with prototypes such as
designed in the Wind Tunnel with the function of the Sigma and Alfa Romeo P33: safety. With the
diverting the flow of air above the driver’s head. Nido project, Pininfarina once again addressed the
theme of the city car with a concept conceived as a
This is followed in the RESEARCH area by a line-up of protective nest around the two passengers. Its design
models showcasing formal and aerodynamic research, was universally acclaimed and was awarded the
studies on safety and interior architecture, experiments Compasso d’Oro.
with new recyclable and ecocompatible materials, and
the application of environmentally friendly propulsion Leaving the RESEARCH area we enter the second part
systems. During the energy crisis of the 1970s, for of the exhibition where each exhibit is a matchless
example, the car industry focused on aerodynamics spectacle. We begin with the TECHNOLOGY area,
and alternative energy sources to reduce petrol where we find two research objects applied to the
consumption. Pininfarina responded by developing world of racing cars. On the one hand, we have
the CNR Energetica 1 prototype, an ideal aerodynamic the Sigma Grand Prix from 1969, a project for a
body form. The 1990s witnessed a deeper awareness of Formula 1 single-seater that brings together original
environmental problems, more research into recyclable safety concepts and solutions aimed at drastically
materials and ergonomics, and a more efficient concept reducing the risk aspect intrinsic to the sport. On the
of vehicle packaging. Pininfarina offered new solutions other hand, the H2 Speed, the first track car to use
with the Ethos macro-project, a family of three eco- innovative hydrogen-powered fuel cell technology:
compatible vehicles of different configurations (spider, the result is a zero-emission powerhouse that does
coupé, city car) with an aluminium chassis, bodywork over 300km/h, voted Concept Car of the Year 2016.
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Before the grand finale, the exhibition presents the performance luxury car segment, boasting as its
MITO area, a look at those masterpieces whose strong point an electric powertrain that means zero
timeless styling has lodged them in the collective emissions in the urban cycle. It is no coincidence that
imagination as synonyms of the beautiful Italian car, it won the ADI Design Index 2013 Innovation Award.
often thanks also to Hollywood: among them, the Environmental sustainability can also be found in
Duetto driven by Dustin Hoffman in The Graduate, the interior, partly made with recycled wood from
here evoked in some of its details, as well as in its the “briccole”, the oak poles used to mark navigation
name, by the 2uettottanta concept car. The spider routes in the Venice lagoon. Finally, the Battista,
of the future according to Pininfarina debuted in the electric hypercar concept presented at the 2019
Geneva in 2010 on the occasion of the Company’s Geneva Motor Show by Automobili Pininfarina, the
80th anniversary. A concept representing an new sustainable luxury car brand controlled by
innovative vision, projected into the third millennium, Mahindra & Mahindra Ltd. An emblem of Pininfarina’s
of a theme that is firmly present in Pininfarina’s roots, mastery in the design and crafting of exclusive cars,
the 2-seater spider. the Battista will feature world-class performance,
cutting-edge technological innovations and, of course,
Closing the circle is the FUTURE area, where we uniquely elegant styling. Designed and co-developed
see how Pininfarina views the world to come. In the by Automobili Pininfarina and Pininfarina SpA, the
meantime there are two concepts which, in their Battista will be produced in 150 individually handmade
different ways, reflect Pininfarina’s vision of the units at the Pininfarina atelier in Cambiano. Bearing
car of tomorrow. The Sintesi explores the future the name of the Founder, the Battista represents an
of the car in terms of architecture, technology and extraordinary marriage between the past and the
connectivity. A zero emission vehicle powered by a future of Pininfarina’s automotive commitment.
fuel cell drive train with four electric motors on the
wheels. Its content won it the Red Dot Design Award This section is enriched by scale models of the Mythos,
in 2008. The Cambiano, on the other hand, sets Modulo, Lancia Aprilia aerodinamica and Fiat Abarth
new standards of eco-sustainability in the high- 750 prototypes.
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Apart from the “The Shape of the Future” exhibition, • Alfa Romeo Duetto 1600 Junior 1972 - Morphin - Design
the MAUTO has other Pininfarina masterpieces on • Ferrari Mondial 1984 – Open Garage
permanent display: • Lancia Aurelia B 20 1958 – Open Garage
• Fiat 130 coupé 1971 - Open Garage
• Fiat tipo Zero 1912 – Mechanical ferment • Cadillac Allanté 1992 - Open Garage
• Cisitalia 202 1948 – Italian revolution • Lancia Flaminia presidenziale 1961 –
• Ferrari 365 GT4 2+2 1973 – Good bye Lenin Ground floor (Quirinale collection, Rome)
• Ferrari 308 Gtb 1980 – Morphing – Design • Lancia D24 1953 – Formula
ABOUT PININFARINA
Global icon of Italian style, Pininfarina is recognized for real estate to sailing, from industrial machinery to retail.
its unparalleled ability to create timeless beauty through Today, Pininfarina works on revolutionary projects
its values of elegance, purity, and innovation. in all sectors. It has recently unveiled new models of
Founded in 1930, Pininfarina has evolved from an electric cars, trains, yachts and major international
artisan concern to an international service Group, architectural projects including the Control Tower of
supreme expression of automotive styling and an the new Istanbul Airport and a number of high-impact
established reality in industrial design and architecture. residential buildings in Europe and Latin America that
A group employing 640 people, offices in Italy, Germany, have also earned it numerous architectural accolades.
China and the United States, listed on the Stock These include the American Architecture Award 2020
Exchange since 1986 and included in the basket of for the residential towers Yachthouse by Pininfarina in
Italian Listed Brands in which Borsa Italiana has brought Brazil and the International Architecture Award for the
together the 22 top Italian brands of listed companies. residential tower Sixty6 in Cyprus and for the recently
Pininfarina is a company that looks to the future inaugurated Cyrela by Pininfarina residential tower in
through its multidisciplinary expertise in services. Sao Paolo, Brazil.
The skills it has historically expressed in the automotive Each of Pininfarina’s projects - which span
sector - design, engineering, limited series production multidisciplinary collaborations with luxury goods
- are only a portion of the range of services that companies such as Ferrari, Maserati, Alfa Romeo,
the company can offer its customers today. Cross- Princess and Rossinavi to multi-family residential work
fertilisation, mainly from Industrial & Experience and architectural projects - is rooted in the goal of
Design, Architecture and Nautical, allows Pininfarina humanizing innovation and technology, creating designs
to offer a new, broader value proposition in the form that are both aesthetically powerful and boundary-
of integrated solutions and turnkey projects in all pushing and unique user experiences merging physical
sectors, from automotive to telecommunications, from and digital worlds.
Francesco Fiordelisi
HEAD OF COMMUNICATIONS, PININFARINA S.p.A.
e–mail: f.fiordelisi@pininfarina.it WWW.PININFARINA.COM
tel. 011.9438105
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