Pink Media 2022 CONNECT | COLLABORATE
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Pink Media 2022 C O N N E C T | C O L L A B O R AT E
Matthew
Skallerud
@mattskal mattskal &
@PinkMediaLGBT PinkMediaLGBT
C O N N E C T | C O L L A B O R AT E
@mattskal mattskal
@PinkMediaLGBT
3 Pillars of LGBTQ+ Marketing “Storytelling as marketing”
3 Pillars of LGBTQ+ Marketing “Storytelling as marketing”
3 Pillars of LGBTQ+ Marketing “Storytelling as marketing”
Our #1 job is to AMPLIFY your message to a targeted LGBTQ+ audience that has shown an interest in your product or service category
We monitor and promote LGBTQ+
articles, photos and videos related
to, or about, your business, as well
as your destination, product or
service category.
We become part of LGBTQ+ ONLINE
CONVERSATIONS related to, or
about, your destination, product or
service category… including curated,
user generated content.
We also produce the #ILoveGay
Today video podcast,
www.ILoveGay.Today!
We know how to put YOUR
COMPANY into these online
conversations, including PRIDE
FESTIVALS, various events and more.
Part of our job is to keep YOUR
COMPANY front & center in these
conversations year-round, 365 days
per year.Reach 2nd degree “friends of friends”
Group Social Media
Power Zone
STRATEGY-WISE, Non-Engaged
We understand the dynamics Profile
and various strategies of social
media platforms, and we know
how to reach the broadest yet (more) < - - - - - - - - - - - - (less) - - Follower Potential - - (less) - - - - - - - - - - - > (more)
most targeted and focused
audience possible. 1-way 2-way
“Speaking To” Group Personal Engaged
Relationship Profile Relationship
Business
We understand the power of Page
ENGAGEMENT and reaching
2nd degree contacts, FRIENDS
OF FRIENDS, to maximize your Engaged
exposure. Business
Normal Page
Business
Page
Reach 1st degree onlyOur Content Marketing Strategy Our #ILoveGay network is part of this strategy, allowing your posts to reach an engaged audience that is now 1/2- million followers and growing. Total strength: 500,000+ followers Min. impressions/post: 1,000 It’s how we work with influencers as well. With influencers, we develop campaigns that keep their posts alive year-round, 365 days, 24/7.
Overall marketing campaigns can evolve from the initial content marketing & social media outreach. Storytelling FIRST, targeted outreach of that story SECOND, with banner ads, mobile campaigns, video campaigns and e-mail campaigns THIRD.
Overall marketing campaigns can evolve from the initial content marketing & social media outreach. Top video placements in today’s world are on streaming, Connected TV (Roku, Amazon, etc.)
Hyper-Targeted LGBTQ+ Advertising We are also able to apply this knowledge to PAID ADVERTISING budget towards your posts, targeting an LGBTQ+ audience that has shown a specific interest in product or service category.
Hyper-Targeted LGBTQ+ Advertising We can take that same targeting and apply it towards BANNER advertising, mobile apps and even VIDEO, online and on television with Connected TVs.
We're currently working with a
variety of companies, with a strong
focus this year on health, tourism
and now finance & entertainment…
including Disney Music, NYC Health,
Vacaya Travel & More.We’ve also teamed up with LGBTQ+
influencers as part of these
campaigns, helping to bring added
reach, along with a strong, engaged
audience, to our clients.We've worked recently with Visit Britain, providing targeted viewers to their LGBTQ+ videos about London, Manchester and Glasgow. These performance numbers were all with a budget of $500 or less.
Measuring performance
New York
Matthew Skallerud
www.PinkMedia.LGBT We're very good at what we do...
Matt@PinkMedia.LGBT getting your story out to your target
(323) 963-3653 LGBTQ+ demographic. And we look
forward to working and partnering
with you.
Los Angeles
Thanks for your time.
Fabrice Tasendo
www.PinkMedia.LGBT
Fabrice@PinkMedia.LGBT
(323) 963-3653You can also read
