Play2Live and Level Up Coin - The Future of Gaming and Esports is Now. Alexey Burdyko CEO and founder - ICOS
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Play2Live and
Level Up Coin
The Future of Gaming and Esports is Now.
Alexey Burdyko
CEO and founder
STARTUP X 1
Technologies
What do these perspective technologies and markets have in common?
Cloud computing
AI and storage
E-commerce Big Data
Bitcoin
Streaming
platforms
Esports
Chatbots VR
AD Gaming
Blockchain
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Play2Live
Gaming and Esports Market
By 2018, the revenue of gaming industry will have reached $115Bn, in 2020 it will become close to $130Bn. **
Esports is the most rapidly developing segment of the gaming industry
Revenues of the Esports industry
according to conservative forecasts, $ Bn 1,5
Europe
• $22Bn revenue 1,2
North America • 338M gamers
• $27Bn revenue 1,1
• 200M gamers
0,9
Asia-Pacific
• $45Bn revenue
0,3
• 912M gamers
0,2
Latin America
• $4Bn revenue
• 191M gamers Middle East and
Africa
• $2Bn revenue
• 237M gamers
2013 2014 2015 2016 2017 2020
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Play2Live *Newzoo Global Games Market Report https://goo.gl/G3kHde **Global Games Market Forecast https://goo.gl/f4TSMl
Games Streaming Market
2017 is the year of opportunities for a new player at the games streaming market
• According to Newzoo Global Games Market report, • According to Superdata report, gaming content on live and on-demand video sites
Esports major events have more viewers than will generate $4.6 billion in revenues in 2017
traditional ones. By 2019, the audience will have • Twitch was acquired by Amazon for $ 970 million.
reached 330 million people (increase by 120 million).
Audience of separate sports Gaming LIVE and VOD content Twitch
events in 2015, millions viewers market $4.6 billion 80% streaming platform market share
(excluding China and Asia)
180
Twitch
YouTube Gaming
Stanley 80%
Cup The platform was launched in
2015 2015 as a competitor to Twitch.tv
Final
YouTube
Gaming Hitbox Azubu
League of
114 Legends WC 18% Azubu project has been closed to join
Super Final together with Hitbox and launch a
Bowl new project. The launch date is
2015 unknown.
Facebook
Hitbox, Experiment on LIVE broadcasting,
36 NBA Azubu including gaming.
2015
final Champions 3%
League Others
19
Final 1% Facebook Others
3% Other players’ share is insignificant.
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*Newzoo Global Games Market Report https://goo.gl/G3kHde **SuperData Report https://goo.gl/Vs0Tv3
Play2Live
53% of Esports enthusiasts are 21-35 age
Major gaming and Esports audience is the generation of millennials
Male audience prevails in general Despite the popular belief, the share of
and particularly in esports female gamers is considerable. Most of
segment: about 95% of fans are all, in the mobile gaming segment.
male.
10-20 age 21-35 age 36-65 age
20% 37% 12%
69%
53%
millennials
31%
21-35 age
10-20 21-35 36-65
age age are
7% 16% 8%
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Play2Live
Entertainment field for transformation and disruption
The Industry worth
of $115 Bn is
ready to adapt the
blockchain
technology
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Play2Live
2017 is the year of cryptocurrency peak prosperity
Over the past year, the total cryptocurrency market capitalization has increased from $6 billion (January, 2016) up to %
$143 billion (at the moment)
Ethereum
• $18.4 mln from the start of ICO Bitcoin
• The platform to create decentralized
• In 2017, Bitcoin became more
online-services based on blockchain. 02valuable than an ounce of gold.
• The first and most valuable
cryptocurrency in the world. The
current price of 1 BTC is $3252.
Ripple
• Current market capitalization is $6.8Bn
• Ripple protocol is built upon a
distributed open source Internet
protocol, consensus ledger and native
currency called XRP (ripples).
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Play2Live *Find the latest data on capitalization here www.coinmarketcap.com/
Modern-Day Gamer
What does a typical gamer / Esports enthusiast do nowadays?
He communicates in the chat
He plays games
On the streaming platforms. VOD and LIVE
PC, consoles, mobile games
gaming market equals to $4.6 bn
He watches LIVE broadcasts
He buys games
LIVE broadcasts of esports disciplines,
Gaming market share is Let`s Plays, etc. The market share is $4.5
$100 bn bln
He upgrades
He places bets his PC / console
On esports events. Purchase of new PC/ console
The market share is $7.5 bn
He subscribes He buys products
He subscribes for favorite Like other usual
channels/streamers. Internet users
He donates
He donates to his favorite streamers. $210 per month
The market share is ~$100 mln AVERAGE BILL
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Play2Live *Average monthly expenses of the gamer in the USA are presented. According to researches by Paypal Inc, Twitch, Streamlabs
What are the longing for?
We were pondering over how we can address the shortfalls of steaming platforms and enable gamers to earn money.
The solution has been found in uniting two technologies: blockchain and streaming/ LIVE content delivery.
Blockchain Blockchain
Streaming
Streaming
Problem Solution
Within the current eco-system, a gamer is destined to spend The solution is found in the blockchain technology as well as in the
money. Likewise, various services (exchange or sell of in-game fact that thanks to the broad set of features offered by our
items, donation to streamers, etc.) are provided via intermediaries. platform, we will be able to provide a user with a new level of
The features of the streaming platforms at the market is extremely interaction during streams broadcasting and watching. The
obsolete. While gamers are longing for more interaction and willing platform will be a cutting-edge media service with a single entry
to actively engage in the development of the platform. point for other services.
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Play2Live
Play2Live is the First Blockchain Streaming Platform!
Synergy of both assets – Play2Live streaming platform for gamers and Level Up Coin cryptocurrency – is a new cycle
of development of gaming services in general
Play2Live will become a In such a way, we will generate stable
comprehensive market place with demand for cryptocurrency due to in-
LUCs as payroll units. Besides platform transactions that will be able to
streaming service, more than 7 made only for LUCs.
additional integrated services will be
implemented.
P2L
Ecosyste
Level Up Coin cryptocurrency will be m Implementing a new set of features will allow
implemented as an internal means of us to scale interaction between a user and a
payment on Play2Live platform with its platform during streams. Content voting
additional services. Afterwards, it will be system built off the economy of SteemIT will
implemented on off-site services as a allow streamers and active users to earn
separate means of payment (services on additional cryptocurrency by contributing to
games sale, in-game payments, etc.). the development of a platform.
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Play2LiveGamer Will Earn Money On the Platform
We will provide a gamer with an opportunity to follow his usual routine and EARN money at the same time.
% of advertising profit of Voting for the content
+LUC We will provide for the users of the
the platform
Platform users will get bonuses if blockchain and cryptocurrency an
they watch ad spots and other opportunity to make money by
advertising materials by consent to
+LUC creating streams or voting for the
provide their personal data. Due to streams as SteemIt does. The
that, we avoid bots on the platform. reward will be transferred in coins.
The same feature is used in the
Brave browser.
Tasks from streamers +LUC
The users of the platform will be
able to perform the tasks
suggested by the streamers. If the
tasks are performed successfully,
the users will be rewarded with the
coins.
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Play2LiveGamer will achieve a new interactive level of
experience within the platform
We will provide the gamer the opportunity to become a part of the platform and to manage the content on the platform
and even to conduct his own show-matches and esports tournaments. Due to a new functionality based on blockchain
technology, the users will obtain new ways of interacting with the streamers and with each other.
Tasks to streamers
The users of the platform will have an
Crowdfunding as a tool of option to set up tasks for the streamers by
content generation voting with the coins. Streamer will accept
The users of the platform will be the tasks and performs them. The
voting for the content they are checking process will be done by the
choosing on their own. Token-based users.
voting system will allow to chose Examples of tasks: to perform a stream
games, teams, tournament format for 10 hours, to pass the level with a
and any other activities. With maximum complexity, to collect 100
assistance of tournaments operators, artefacts per hour, etc.
Play2Live platform will be able to
provide any content.
Esports tournaments totalizator
We will provide users with the option to place bets during the esports
tournament. It will increase the interactivity of the platform. The users of the
platform will be able to make bets using the other coins ( like Skincoins),
however converted to LUC in advance.
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Play2LiveAnd Will Keep On Spending It
All platform transaction will be made in LUCs that will generate stable demand. Due to that, the rate of our currency will
increase.
Betting
On esports matches. We will aggregate
Subscriptions
Premium subscriptions of several types for
information about bet coefficients from all ±LUC channels of streamers that have a wide range
partnership betting offices. The user will be able to
of advantages: special emoticons in chat,
place bets in express mode. There will be an open separate chat in silent mode and other
totalizer on any event in LIVE mode as well. interactives.
±LUC
Betting pool with
streamers
In real-time mode, they vote by
Purchase of Games
LUCs
A user will be able to purchase
games for LUCs in partners’ and
our shops
Fees for participation in
tournaments
The gamer will be able to participate in
Donation tournaments on any games on off-site
platforms and win/lose LUCs. Due to
Users will donate in LIVE mode only by
direct integration, it will be possible to start
LUCs. The streamer can set certain On the platform, the user will
playing immediately.
goals to achieve and after that he will be able to buy LUCs through
be obliged to take some actions. any available payment
system.
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Play2LiveOr Will Trade LUCs at Cryptocurrency Exchanges
As with any cryptocurrency, LUCs will be involved in stock market trading. The more high-demand and successful
Play2Live is, the higher is the rate of our cryptocurrency. The platform will receive the most part of emission and mining
that will maintain regular functions and currency stability.
The cryptocurrency will be available at
all top cryptocurrency exchanges.
LUCs will be able to be exchanged,
including for fiat currencies (EUR,
USD).
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Play2LiveKey Message to the audience
We are determined to use the experience of SteemIT platform that utilized the benefits of the blockchain technology
and had a high-grade unit economy in order to create an amazing experience for its users all over the world. StreemIT
showed that users are able not only to earn money but to make their contribution to the content generation. Our goal is
to extrapolate the same experience on our platform.
Become a part of the community
We will increase the global audience of the
cryptocurrency users Due to the advanced crowdfunding system
of the esports content generation, we will be
Gamers will become the cryptocurrency users able to provide our users with the option to
extremely fast by testing out and recognizing the assemble the content as a kit. The
main benefits of blockchain-based gaming platform. If streamers and the esports operators will be
we achieve at least 10% of the streaming platform responsible for its distribution. By voting the
market share, we will be able to increase a number of users of the platform will be able to organize
cryptowallets by 20% in the world. Espoers Championship on their own!
A new level of interactivity
Gamers will achieve a new level of interactivity within
the platform by the opportunity to set up tasks for the
streamers, make bets during esports tournaments
We will provide an opportunity to make
and receving tasks from streamers as well. money
Only our platform will provide the opportunity to
the users to make money by performing activities
and leasing the equipment.
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Play2LiveBasic Income Drivers
Some of the platform features will serve as income and audience growth drivers on their own given that fact that other
market solutions do not offer such a broad range of features
Advertising profit
CPM from pre-roll, mid-roll and banner and context
advertising, special placements for publishers, special
projects, work of advertising-sponsorship agency.
Partnership programs
Rev Share model of cooperation with platforms that sell games, with
betting offices, game of skills services, cashback models for some
services, etc.
In-platform transactions
Fee-based subscription for the channel, Premium accounts, income
from PC leasing, from cryptocurrency mining by users and streamers,
income from sharing Internet-channels, totalizer with streamers
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Play2Live14 Revenue Streams = 14 LUC Sources of Demand
Twitch has 4 main revenue steams: advertising income (Pre Rolls and Mid Rolls), paid subscription, Bids crystals for
sale. Play2Live in turn will have 14 revenue streams:
Advertising revenue streams
Pre Roll, Mid Roll, Post Roll - CPM model
Banners
Branding of the main page
Partners
Betting in bookmakers via rev-share model
Games purchasing
Duel / betting amid the users
An internal prize exchange
Microtransactions and interactives
Subscription to the streamers channel
Donations
Tasks from a streamer to viewers
Tasks to viewers from streamers
Content generation
Promotion of a separate streamer
Cybersport matches totalizator
Crowdfunding platform designed for Esports Events organizers, who are
obliged to stream on the platform.
Like / Unlike system in order to evaluate the content
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Play2LiveBasic Drivers of Audience Growth
Based on principles of any blockchain projects, Play2Live streaming platform will offer its audience a wide range
of unique features that will increase users’ LTV and their ARPU
Analogues of quests in RPG games: a streamer generates his quest by distributing tasks: visit 5 streams of
friends, place a bet, etc. Users are rewarded by LUCs. It can be used as a feature to promote new streamers.
Content purchasing: users vote every month/week for the content they would like to watch. The
advertising-sponsorship agency will implement that.
Bets on streamers’ actions, esports matches.
Cybersports totalizator built on blockchain technology
Adding of elements of social networks
Advisory service to integrate into websites. It recommends specific broadcasts on Play2live.tv
Blockchain-related features of the platform: fast transactions , rewards for sharing personal data and content voting
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Play2LiveImplementation Stages and Financial Indicators
Play2Live platform and Level Up Coin cryptocurrency are launched as components of one project. Still, Level Up Coin
might become a separate asset with an option to be sold at exchanges or as a means of value accumulation.
1 4 7 10 13 16 19 22 25 28 31 34
months
2,5 $0.5 Investment at the initial stage
mln
1,5
6.
month
Receiving of the first income
0,5
22. Reach of breakeven point
-0,5 month
-1,5 3. Return of initial investment from
month project ICO
$, mln.
Stage 0-1 Stage 1-2 Stage 2-3 Stage 3-4 Stage 4-5
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* Excluding income from stock trading of LUCs
Play2LiveStages of Project Implementation
The distinctive feature of the project is investor’s risk hedging through several factors: granting investments return
from ICO proceeds or from operations of advertising-sponsorship agency or from performance of Play2Live platform.
Stage 2-3
Launch of the project
Stage 1-2 first version, investment Stage 5-6
Development of in marketing, purchase First profit
the first version of of rights for esports -
the project and content broadcasting
Stage 0-1 sub-projects,
Recruitment of the primary drafting of
team, development of marketing $0.0 +$14.4
prototype of ICO platform, strategy
marketing and audience
mln mln
research, focus group and
work with the most
professional experts, -$2.6 -$10 Growth stage and reach
expenses for ICO marketing of breakeven point
and PR mln mln
Stage 3-4
Only the initial stage is -$1.0
required to be financed
by the investor. mln These stages will be
financed via ICO proceeds
(initial emission of project
coins)
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Play2LiveWhat is an ICO?
An ICO standing for Initial Coin Offering is an event in which a new cryptocurrency project sells part of its
cryptocurrency tokens to early adopters and enthusiasts in exchange for money today. In other words, those who
support the project financially, receive a certain part of new cryptocurrency emission. As distinct from traditional IPO,
at the ICO stage the project investors and founders don’t face interest dilution as we don’t sell a share but project
coins issued in advance. Revenue earned during ICO is spent for development, marketing and project development.
COIN X
SUCCESS
x
x
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Play2LiveProject ICO
ICO is an initial coin offering of Level Up Coin (its initial emission). 100% of funds, received from investors / users who
bought LUCs, flow into the project.
Examples of successful ICOs of the last year
$5.5 mln $42 mln $ 3,3 mln $ 53 mln
during15 during during during 3
seconds ICO 1 week weeks
Cryptocurrency trivalent cart (LUC, Exchanged to fiat currencies and
Bitcoin, Ethereum) to distribute rewards reserved for project marketing
among the users of the platform after the 30% 25%
launch
Exchanged to fiat currencies and is Exchanged to fiat currencies and
reserved for the development of the 20% 25% reserved for purchase of rights for
project and back-office maintenance broadcasting of top esports events
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Play2LiveICO Success Factors
Deficiency Facility of Access
Even after a quick analysis, a Besides cryptocurrency investors,
deficit of gaming and esports ICO of our project will be focused on
start-ups at the cryptocurrency usual users and gamers to give an
market can be revealed. In fact, opportunity to each to buy Level Up
the only significant example is Coin during the initial emission.
Firstblood.io that had a huge
success ($5.5M over 15 seconds
of ICO) Celebrities and partners
World leading streamers and
Prospects esports operators will be involved.
Prospects of esports segment After passing of a certain
and current success of threshold of ICO compendium,
Twitch.tv they will have contractual
obligations to hold streams.
Unique concept
There was no similar concept in Experience
esports and gaming as we provide We provide a wide range of already
an opportunity to earn money by completed projects and invaluable
watching broadcasts and other experience of project founders as well as
capabilities. advanced Advisory Board
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Play2LiveCompetitors
Cryptocurrency Market Market of Streaming Platforms
GameCredits and MobileGo Twitch
project Due to the above-mentioned
They are not competitors to our project as functional, Play2Live will attract
they are focused exclusively on mobile Twitch audience.
games and setup of mobile games shop
where users will buy games for
GameCredits. From this point, we can
become partners as afterwards we can hold YouTube Gaming
stream-broadcasts of their games. The activity increase on the platform has
Firstblood.io become substantial over the last months.
Successful ICO gave to the project For 2.5 years, the project market share
resources for the development. was 1-2%.
Nevertheless, the project is at Alfa stage. It
doesn’t compete with our project but can
become a potential partner.
SkinCoin Smashcast.tv
Multi-purpose cryptocurrency based on
The Platform was introduced 1,5 month ago,
Ethereum. Used for trade operations for
however, major differences from Azubu
CS: GO, Dota 2 and bets within different
haven’t been detached.
cybersports events.
Potentially, this market player could be
considered as a partner for our company
in the furture. Facebook
On Facebook, game streaming is a tool
At the stage 2-3, the main competition will be concentrated around market to bring diversity into the platform
leader Twitch.tv and partly with Youtube Gaming.
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Play2LiveWhy Will the Project Be a Success?
Our strategy is based on a) deep expertise of esports and cryptocurrency markets, b) practical experience in
cooperation with streaming platforms and cryptocurrencies
INFRASTRUCTURE TECHNOLOGIES
The problem of any cryptocurrency projects is Blockchain technologies implemented in the
that a new cryptocurrency is offered but not the project, make our platform useful and
developed infrastructure for it. The initial goal of interesting for users.
Play2Live platform launch is to generate
demand for Level Up Coin due to developed PROJECT TEAM
system on the platform.
Experts who are esports pioneers in different
regions and leading experts in cryptocurrency
PROJECT ICO and blockchain industry. The project founder has
>50 esports celebrities, esports operators unprecedented experience: organic audience
will be involved from all over the world. traffic to Twitch.tv, Azubu.tv (at the start,
Advanced Advisory Board. audience traffic equaled zero), Hitbox.tv (held
broadcasts with record-breaking results: > 137
000 Peak CCU), etc.
MARKET
OPPORTUNITY TO EARN
Apart from undisputable leadership, Twitch.tv
cannot offer those technical novelties that can be For gamers, we provide an opportunity to
provided by our project. Gamers are the most earn money just following their usual routine
advanced and ready to new technologies users. of many years due to blockchain technology
and Level Up Coin cryptocurrency.
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Play2LiveMockup Of the Platform Webpage
Play2Live webpage with LIVE broadcasting. This version is provided to look into the project functional.
The final webpage will differ significantly.
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Play2LiveProject Team is a Key To Success
We consider our team as one of the key success factor. Each member has a huge experience in esports, gaming,
cryptocurrency, marketing and promotion of gaming projects.
Peidy Hung Kedar Iyer Orkhanbay Zeynalli Alexey Burdyko Vitaliy Znachonak Maria Arseniy
E-sports Full-Stack СTO Mavreh
CEO and founder DevOps Strizhenok
marketing lead Developer Blockchain expert. Head Of
>15 years of Blockchain
>7 years of Engineer and As a technical director 10 years in esports and Digital
experience in IT Marketing
experience in Blockchain Tech realized complex gaming. Founder of leading > 10 years of
industry. Ex IT Specialist
cybersport. Full Consultant. technical projects at esports project in Russia and management
Director of >5 years of
market experience the American and CIS – Game Show. Company Wargaming. experience in experience in IT
for China, Taiwan European markets. valuation is equal to $36.8M digital and industry.
and Korean
(confirmed by Ernst and Young) media industry
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Play2LiveLevel Up Coin and Play2Live Back-up slides Below there are detailed descriptions of background pf project founders and their previous achievements in esports, streaming platforms and cryptocurrency industries. Level Up Coin and 28 Play2Live
Founder of Level Up Coin and
Play2Live projects
• Experience of establishing and developing from scratch of advertising and PR
agency for IT clients. The revenue is > $20М over the last 5 years.
• Creation from scratch of the largest tournament esports operator in 2010-2015 -
Game Show company
• >7 years of experience, industry pioneer in Russia and CIS, 30 offline and
online events have been held within Game Show company
• Game Show valuation is 36.8М USD, 6-year revenue is > $15М. The only
profitable esports project in Russia and CIS. The net profit was equal to ~$1,0M
in 2014.
• Working experience with all existing streaming platforms - Twitch.tv, Hitbox.tv,
Azubu.tv – from the point of audience attraction to the platform. On Azubu.tv
and Hitbox.tv, the peak of 137 000 viewers at the same time has been reached
during game Show events.
• Unprecedented experience in esports. The widest business network in the
world.
Esports and Gaming
95%
Digital and streaming platforms
90%
Advertising industry
Alexey Burdyko 95%
Top-management
90%
STARTUP X Business network in the industry 29
95%Alexey Burdyko is a CEO and founder of Game Show project
In July 2016, the independent company valuation at $36.8 mln was confirmed by Ernst and Young.
Game Show company (Game Show and TECHLABS CUP trademarks) is the first and largest
1 esports tournament operator in Russia and CIS that held > 30 esports events visited by 500
000 over the last 6 years.
Game Show company was the first in Russia and CIS to buy a franchise of the world biggest
2 esports festival DreamHack. Both events were held in Moscow and attended by 14 000
people.
3 The esports tournament online platform GSL.TV has become the largest online resource in
Russia and CIS: > 1200 tournaments have been held with > 130 000 registered users
Company has cooperated with all existing streaming platforms (Twitch, Azubu, Hitbox, Games
4 DailyMotion, Youtube Gaming, Dingit). We have produced 27 million man hours of the content
for 31 million unique viewers who generated 108 million views. The peak CCU on Hitbox.tv of
one tournament reached 137 000 viewers (broadcasting in Russian).
5 Game Show TV channel is the first esports channel in Russia and CIS as well as in the world.
Having been launched in 2016, it is a leader at the Russian and CIS market with 35 million
subscribers and > 50 000 hours of premiere content.
6 Among the Esports companies in Russia and CIS, Game Show has the highest financial
results: 7-year revenue is equal to $15 million, the net income was $1 million in 2014.
7 Game Show company joins top-10 largest esports companies in the world according to 1)
independent valuation of the company by Ernst and Young audit company which is equal to
$36.8 million; 2) scope of esports activities held by the company (media, tournaments,
broadcasts, etc.)
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Play2LiveTHANK YOU
Any Questions ?
alexey.burdyko@p2l.tv
+375 (29) 671-42-53
+7 (905) 587-10-82
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